Gregory Vogt School for Retail Professionals 2023 Brochure

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GREGORY VOGT SCHOOL FOR RETAIL PROFESSIONALS

SHAPING THE WORKFORCE OF THE FUTURE

JUNE 19-20, 2023 I DUBAI, UAE events.mecsr.org/gvs

As you take responsibility for your career success and advancement, you will leave this program more confident and ready to bring a fresh perspective to your organization.

GVS

In an industry where the depth of your network is so important, MECS+R’s GVS School allows you to learn new concepts, as well as network with like-minded individuals who are as driven as you are to increase your centre’s value and create career success.

EDUCATION Knowledge & Learning

Ask Anyone. The GVS School for Retail Real Estate Professionals is an unforgettable experience. You will learn from the best industry professionals how to sharpen your skills and advance your career for the future. Through class instructions and exercises combined with networking, you will equip yourself to succeed.

It covers a comprehensive, concentrated, rigorous course taught by prominent shopping centre industry experts from the USA, Europe and the Middle East who serve as faculty. It is designed to ensure that participants will learn how to develop, lease, market and operate a shopping centre successfully.

3 The Middle East Council of Shopping Centres & Retailers 2 The Middle East Council of Shopping Centres & Retailers Gregory Vogt School for Retail Professionals Gregory Vogt School for Retail Professionals

Who Should Attend?

The two-level courses, scheduled over two days, provide powerful tools and information that can be applied immediately when participants return to their work. To encourage dynamic interaction amongst participants and between the faculty and participants, participants will complete small assignments in small group meetings, review materials, discuss business problems and solutions and exchange ideas.

Fundamental (Level 1)

• Shopping centre & retail managers, assistant managers and operations managers with three or less years of industry experience.

Individuals whose responsibilities are primarily in community centres or regional malls and who want to learn about other types of shopping centres and mixed-use developments.

Leasing & Marketing directors considering expanding their responsibilities.

• Development officers, human resources directors, a set managers, investors, accountant and others in related disciplines, who are seeking general basic knowledge of shopping centre management.

• Every shopping centre professional who needs practical techniques for developing strategies that work. Retail real estate brokers and tenant representatives.

• Asset managers or chief financial officers, who are seeking practical techniques for developing that not only enhance income but also have long-term benefits.

Advanced (Level 2)

Seasoned shopping centre & retail managers, marketing directors or leasing agents considering the redevelopment or re-merchandising of a centre.

• Corporate and regional management and marketing executives.

Representatives of advertising agencies, promotion companies, consultants and other purveyors of shopping centre marketing campaigns and services. Brokers with three or more years of experience negotiating space as agents in shopping centres for owners or tenants.

• Experience retailers with substantial responsibility for overseeing the real estate function of the company or active in negotiating leases with landlord representatives.

Fundamental Level is designed for individuals with less than three (3) years of industry experience.

While Advanced Level builds upon the material taught in the first level, geared for individuals with three or more years of industry experience seeking to achieve a higher level of excellence.

300+ Companies Represented

600+ Students Served

5 The Middle East Council of Shopping Centres & Retailers 4 The Middle East Council of Shopping Centres & Retailers Gregory Vogt School for Retail Professionals Gregory Vogt School for Retail Professionals

Course Overview

Tailor your learning by choosing a level of training based on your industry experience

Marketing Level 1 Fundamental

It is important that marketing professionals understand their role in creating value for their shopping center. This program is designed to help professionals with less than three years of experience learn to create a marketing plan utilizing market research. You will understand how to reinforce the brand through varied consumer engagement platforms and differentiate between strategic and tactical planning. With courses on public relations, community outreach and advertising, as well as marketing budgets, this well-rounded

Marketing Level 2 Advanced

Mastering shopping center marketing requires the development of marketing plans that go beyond the basics, and build center value through a mix of sponsorships, advertising, public relations, partnerships and the savvy application of market research. Designed for professionals with three or more years of experience, you will learn how to develop a comprehensive marketing plan and how to refine your strategy through the effective use of analytics.

Management Level 1

Fundamental

Leasing Level 1

Fundamental

It will give insight into the priorities and perspectives of owners and retailers, while sharing the tools and knowledge necessary to make the deals that will increase a center’s value.

Leasing Level 2

Advanced

Advancing one’s leasing career requires going beyond the basics. It is designed for professionals with three or more years of experience. You will learn how to influence internal stakeholders, remove roadblocks to closing the deal and how to move from executing the lease to opening and operating. Take the next step in your career by building on your knowledge with expert practitioners who will lead you through practical exercises that will build your knowledge and capability.

It is designed to prepare you for the complex and vital role you will play in creating value. You will learn how to build and manage relationships with key stakeholders that help ensure your shopping center is a success. In addition, you will develop your management and negotiation skills through practical exercises and exposure to key tools and best practices in shopping center management. Participants with up to three years of experience will benefit most from this program.

Management Level 2 Advanced

Experienced shopping center managers know that success requires more than just the basic skills and knowledge. Now that you have more than three years of experience, you are ready to learn the nuances of managing the asset and to take a closer look at topics such as shopping center finance and the development and redevelopment of shopping centers. You will create a business plan and learn how strategic planning can help you increase the value of your property, as well as your own value to your employer.

7 The Middle East Council of Shopping Centres & Retailers 6 The Middle East Council of Shopping Centres & Retailers
School for Retail Professionals Gregory Vogt School for Retail Professionals
Gregory Vogt

Benefits of Attending

Learn Gain

best practices from the best in the business

a solid foundation as you master and reinforce concepts

Increase Build

the value of your shopping centre

a strong network with other attendees

Master Learn

the core competencies and advance your career how to work effectively with retailers

Implement Receive

best practices immediately in your day- to- day work

a digital copy of course presentations that will become invaluable reference tools for years to come

It is an unforgettable experience! In this uniquely targeted program, attendees will master core concepts, share ideas and identify successful strategies. You will learn from some of the best industry professionals how to sharpen your skills and advance your career for the future. Through class instructions and exercises combined with networking, you will equip yourself to succeed.

Disciplines include Management, Marketing and Leasing in Fundamental (Level 1) and Advanced (Level 2). These levels are held concurrently and attendees can only attend one level for the entire duration of the course.

Participants will be taught the fundamentals of operating a shopping centre more effectively as well as learn how the essential components fit, the basic principles of the art and science of merchandising, the economics and the leasing strategies to effectively impact the income and retail productivity of their centre.

GVS offers participants the finest learning experience and an unmatched exchange of ideas from industry experts and executives from around the region.

9 The Middle East Council of Shopping Centres & Retailers 8 The Middle East Council of Shopping Centres & Retailers Gregory Vogt School for Retail Professionals Gregory Vogt School for Retail Professionals

DOLMEN GROUP MABANEE CO PETRA MANAGEMENT

DUBAI INTERNATIONAL FINANCIAL CENTER

MADINA MALL L.L.C PORTS, CUSTOMS & FREE ZONE CORPORATION HOSPITALITY

DUBAI PROPERTIES GROUP MAF HYPERMARKETS OF PARS

DUBAI WORLD TRADE CENTER L.L.C.

MAJID AL FUTTAIM PROPERTIES

QARYAT AL BERI RESORT DEVELOPMENT COMPANY LLC.

QATAR CENTRAL MARKETS CO. WLL

EADARAH MALL OF DILMUNIA RAYA CORPORATION

EMAAR HOSPITALITY GROUP MALL OF QATAR RED SEA MARKETS COMPANY LTD.

EMAAR MALLS MARINA MALL REMAX

GESMALL S.A. MARKET MASTERS LIMITED RISE LLC

GLA MANAGEMENT MASAT PROPERTY MANAGEMENT LLC ROYA REAL ESTATE

ABDALI BOULEVARD COMPANY AL MAHMAL DEVELOPMENT CO. (LTD.)

ASWAQ MANAGEMENT SERVICES

ABDUL RAHMAN SAAD ALRASHID & SONS CO. AL MAJID PROPERTY AZADEA GROUP

ABDULLAH ALTAMMAMI & SONS CO. AL MANA MALLS

BAHRAIN REAL ESTATE INVESTMENT (EDAMAH)

ACAS HOMES REAL ESTATE BROKERS AL MOUJ MUSCAT BALUBAID REAL ESTATE

ACRES DEVELOPMENT HOLDING AL MUTLAQ RIYAL ESTATE INVESTMENT BANIYAS INVESTMENT & DEVELOPMENT COMPANY

ADAAR REAL ESTATE SERVICES ALDAR PROPERTIES PJSC

BEYOND SQUAREFEET ADVISORY PVT. LTD.

ADVANCED DEVELOPMENT FOR REAL ESTATE INVESTMENT LTDAL-GHURAIR CHALHOUB GROUP

AKASIA HOMES RE ALJAZERA SHOPPING CENTER CITY CENTRE MIRDIF

AKEED LEASING & MARKETING ALKAN REAL ESTATE CITYSTARS PROPERTIES

AL DAR PROPERTIES ALSHAYA ESTABLISHMENT COLLIERS INTERNATIONAL

AL FARWANIYA PROPERTY DEVELOPMENTS LLC

AL-TAJAMOUAT FOR TOURISTIC PROJECTS. PLC

AL FUTTAIM GROUP REAL ESTATE ARABIAN CENTRES COMPANY LIMITED

AL HAMRA REAL ESTATE DEVELOPMENT ASAAS

AL JAZEERA REAL ESTATE DEVELOPMENT COMPANY ASALA HOLDING COMPANY

DAAJAN HOLDING

DALMA MALL

DARWISH HOLDING

DEERFIELDS TOWNSQUARE SHOPPING CENTRE

GRANADA CENTER MASTER INVESTMENT ROYAL OPERA HOUSE MUSCAT

GULF RELATED MCARTHUR+COMPANY SAHARA CENTRE

HAMAT PROPERTY CO. MEREX INVESTMENT SAHAT - JABAL OMAR

HAMRAIN CENTRE MERCATO & TOWN CENTRE JUMEIRAH LLC SEEF PROPERTIES

HERAA INTERNATIONAL MALL MMS GLOBAL FZCO

HYDRA PROPERTIES

INVESTMENT CORPORATION OF DUBAI

MSQUARED SHOPPING CENTRES LLC

MUBARAK & BROTHERS AND FINANCIAL INVESTMENT LLC

SHARJAH ASSET MANAGEMENT

SHARJAH INVESTMENT AND DEVELOPMENT AUTHORITY

SHOPPERTRAK

JLL MUDON AHLIA REAL ESTATE SILKWAY LEASING CONSULTANCY

KING ABDULLAH FINANCIAL DISTRICT

KING ABDULLAH UNIVERSITY OF SCIENCE AND TECHNOLOGY

KINGSTON PROPERTY SERVICES LTD.

NAKHEEL TAIBA HOLDING

NATIONAL INVESTMENT CORPORATION

NATIONAL REAL ESTATE COMPANY

TALAAT MOUSTAFA GROUP

TAWD FOR REAL ESTATE MANAGEMENT AND MARKETING

LALS GROUP NEW MEDIA GROUP THE BAHRAIN MALL

LANDMARK GROUP

LINE INVESTMENTS & PROPERTY LLC

NIPMC COLLIERS INTERNATIONAL DUBAI THE GALLERIA ON AL MARYAH ISLAND

OMAR A. BALUBAID COMPANY TILAL DEVELOPMENT COMPANY SAOC

Some of the Companies who have attended the GVS School
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PROGRAM REGISTRATION

Fundamental (Level 1) & Advanced (Level 2) are held concurrently, attendees can only attend one level.

Member Rate: US$ 1,830 + 5% VAT

Non-Member Rate: US$ 2,775 + 5% VAT

Cancellation Policy

We regret to inform you that for cancellations, no refunds are possible.

Visas

Participants requiring visas are advised to apply visas well in advance. MECSC will not take any responsibility on issuance of visas.

Team Discount

We offer a discount of US$100 per delegate off the applicable registration fee when two or more delegates register at the same time from the same organisation and from the same billing source.

For queries, Please contact Lea Venezuela at +971 4 516 3062 or email lea@mecsc.org

Event Schedule &Venue

We Empower You

The two-level courses, scheduled over two days, provide powerful tools and information that can be applied immediately when participants return to their work. To encourage dynamic interaction amongst participants and between the faculty and participants, participants will complete small assignments in small group meetings, review materials, discuss business problems and solutions and exchange ideas.

SCHEDULE Day 1 Day 2 8:30 - 9:00 REGISTRATION / COFFEE / TEA 9:00 - 11:00 SESSION SESSION 11:00 - 11:15 COFFEE / TEA BREAK 11:15 - 12:45 SESSION SESSION 12:45 - 13:45 LUNCH BREAK 13:45 - 16:00 SESSION SESSION 16:00 - 16:15 COFFEE / TEA BREAK 16:15 - 17:30 SESSION SESSION 17:30 MALL TOUR GRADUATION / CELEBRATORY & NETWORKING EVENT
The
event will be held in Dubai, United Arab Emirates at the Ritz Carlton Hotel DIFC.
13 The Middle
Council of
Centres & Retailers 12The Middle East Council of Shopping Centres & Retailers
Gregory Vogt School for Retail Professionals
East
Shopping
Gregory Vogt School for Retail Professionals

The Middle East Council of Shopping Centres & Retailers (MECS+R)

2nd Floor, DAC Office 207, Unit No. 11, The Offices 2, One Central, Dubai World Trade Centre | P.O. Box 9292, Dubai, United Arab Emirates

lea@mecsc.org

connect@mecsc.org

events.mecsr.org/gvs

+971 4 516 3057/62

Education is the passport to the future, for tomorrow belongs to those who prepare for it today. – Malcolm X events.mecsr.org/gvs

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