SHOPPING CENTRE UPDATE
a Retail Destination with Community at its Heart C
ommunity centered experiences have become the focus for Times Square Center. Located in the heart of Dubai on one of the main arteries, Sheikh Zayed Road, into downtown, the mall strives to bring the local community together providing an experiential centre which, at its heart, celebrates the local community. Times Square Center caters for a variety of customers from tech-savvy shoppers to pop-culture aficionado’s, health-conscious mums to active families, and fitness enthusiasts to adrenaline junkies. The mall’s offering includes its anchor stores; One of Sharaf DG’s biggest grossing stores in the UAE, Toys R Us, BiOrganic and Adventure HQ with a climbing wall, that has become a landmark for the mall, to family events and pop-up markets that bring the local community together. Market’s such as The Ripe Market, ArtE and Baby Bazaar are often packed on the weekends and gives customers the opportunity to engage with and buy from local producers. “At Times Square Center, we are not afraid to be different,” says General Manager, Nancy Ozbek. “With a plethora of malls in the UAE, competition is fierce, so it’s important to identify one’s own USP and build on this.” With community and sustainability at the top of their agenda, Times Square Center explains how they have implemented these pillars into the Mall’s ethos, “Looking after our community and environment is incredibly important, and we have put a big emphasis on promoting sustainability and providing an eco-friendly environment through a variety of events and initiatives” said Ozbek. “Last Ramadan we created an initiative whereby visitors could exchange their plastic bottles in return for a reusable
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