COVER STORY
at City Centre Deira Serves Up the Perfect Example of Retail Optimism and Resilience S
uccessful shopping malls are more than just sizable indoor shopping centres. When designed to effectively engage with the people they serve, these impressive retail destinations become all-important pillars of the communities they operate in; standing tall as crucial sources of support that uphold the structure of modern towns and cities — of society. Operated by Majid Al Futtaim — the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa, and Asia — City Centre Deira is one of Dubai’s most successful malls.
region’s first flagship shopping mall to house international brands, dining outlets and entertainment offerings. Today, more than 22 million people visit the mall each year, frequenting its wide selection of food, retail, leisure and entertainment outlets.
The mall was launched in 1995 and is the UAE’s first shopping, lifestyle and entertainment mall. Nestled in the heart of the Deira area of Dubai, it also enjoys the proud distinction of being the
Food Central is the focal point of the mall’s AED 377 million redevelopment project; an ambitious project launched to further enhance mall visitors’ shopping experiences by creating a more
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In addition to celebrating its 25th anniversary, the mall recently introduced a new culinary experience to the region with the launch of Food Central: a one-of-a-kind gastronomic destination that redefines mall dining, providing a modern update on traditional food hall concepts.
