FEATURE
IS IT THE END OF FACE PAINTING AND SPEND AND WIN?
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n 2020, the global pandemic impacted the theatrical and home/ mobile entertainment, as movie theaters and production studios temporarily closed. Since millions were quarantined and lock down was implemented, viewers were forced to stay home for their video entertainment. As the vaccine has rolled out all over the world, different industries which was hit much by the pandemic is opening slowly to a period of road to recovery. The Retail People Magazine had a one-on-one interview with Carlos Candal, CEO of GMG who’s planning to bring a unique and experiential solutions to the MENA region.
Can you tell us a brief info about yourself, your company and what do you do?
Carlos Candal
CEO Global Marketing Group Global Creative
I am the Founder & CEO of Global Marketing Group. I may say that I already survived and excelled in the industry for 32 years. GMG was founded in 1989 and it has grown to become one of the world’s leading merchandisers, production company, and an integrated events agency, with 14 offices around the world, it prides itself in providing unique and powerful solutions. Global Creative based in Dubai is the latest addition to the GMG family of businesses. It was established in the UAE in 2016. I have asked Paul Hammond to join me as COO and acquired his Feel the Magic brand. Paul has experience in the retail and leisure industry and has conceived and created many projects across MENA and beyond. We’ve worked together for more than 30 years over multiple business genres and are both convinced of exciting times ahead. We are all driven by a clear vision and a distinct culture with a team of planners, creative minds, marketing professionals with local, regional, and international exposure. It uses the wider Global resources at its disposal, enabling the company to deliver award winning events and activities from around the world.
RETAIL PEOPLE . NOV - DEC 2021
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That’s remarkable. Recently you celebrated 30 years of GMG, with a celebration here in Dubai. How did the company start? One of my part time jobs as an eighteen-year-old was working at the box office, selling shows at the Pavilion Theatre and Bournemouth International Centre (BIC). I met the prolific theatrical producer, Paul Elliott, and he offered me a job. I saw an opportunity for theatrical merchandising, so we set up Global Marketing Group Ltd as the World’s first dedicated theatrical merchandise company in 1989.
