FEATURE
Shifting Trends: The key to a successful retail business
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s we kick off this year, the Retail People Magazine had an exclusive interview with Nathalie Beydoun, Retail & HR Manager from BFL Group. Nathalie joined BFL in 2018. As a Retail Manager, Nathalie oversees the daily operations, monitor merchandising processes, as well as plan and supervise instore promotional events. Let’s hear her insights on the importance of staying up to date with shifting trends that leads to a successful retail business.
1. Why do brands need to continuously innovate, revamp current products and create new ones?
Nathalie Beydoun Retail & HR Manager BFL Group
In the current retail landscape, innovative strategies are vital for the brands to stay relevant in a dynamic customer-centric retail market. Retailers who address and adapt to the rapidly changing customer behaviour and emerging trends will remain relevant among their customers. Considering the swiftly changing consumer behaviour in a highly competitive retail market, brand loyalty will shift in the blink of an eye. Brands must also devise strategies considering the preferences and the changing interests of the customers, as it is necessary for attracting and retaining customer loyalty in a rapidly transforming retail market.
2. In a world of E-commerce, how does managing constantly evolving trends became a challenge for retailers? To stay relevant in a rapidly transforming market with the rise of e-commerce and address the changing consumer behaviour, retailers must reinvent their business models. Industries such as fashion are benefitting from the rise of e-commerce.
RETAIL PEOPLE . FEB - APR 2022
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