RETAIL PEOPLE MAGAZINE SPECIAL RETAIL CONGRESS EDITION 2022 - REBORN

YOUR FRIENDLY NEIGHBOURHOOD DESTINATION

Times Square Center is committed to the local community and always extends a warm and neighbourly welcome. A well-rounded, family friendly encounter awaits, complete with interesting shops, intriguing services and regular artisan markets.

With eco-friendly values and a mind for sustainability, Times Square Center strives to educate and facilitate a greener experience, from partnering with sustainable brands, recycling waste and plastic, to hosting eco-informative initiatives.

An inspirational destination that is as adaptable as your imagination, where family and friends share stories, spark conversation, play, learn, shop, dine and enjoy their time at the square.

WELCOME

SometimesyoujusthavetodiealittleinsideinordertobeRebornandRiseagainasaStronger and Wiser version of You! – Aagam Shah

A HUGE WELCOME TO OUR MEMBERS, SPONSORS & READERS

From the ashes and rubbles, we shall see a grandeur epic that none have ever seen before and this is what comes after 2022, a retail reborn. Like a stream flowing through the land to the ocean, we in the Middle East and North Africa, cannot be stopped in building a new shopping landscape to be admired of by the world.

Retail in our region is almost finished in its recovery and through its process, we have learned, we have strengthened, and we have persevered.

On this new RPM Special Retail Congress Edition “Retail Reborn” highlights the results of our struggles, the outcomes and the successes we have achieved through our most difficult times in the industry. To begin with, we are honored to showcase the launching of the Pre-opening Campaign for two Iconic Shopping Centres in KSA by Hamat Holding. We also bring you the latest updates on Diriyah which is set to become the Kingdom of Saudi Arabia’s foremost historical and lifestyle destination. Diriyah Square will definitely bring us an experiential retail in a place like no other.

Throughout the country, we also bring you the current updates for Red Sea Mall, the most iconic mall in Jeddah. We also bring to you a 728,000 square metres project called Souq7 as developed by Azad Properties. In Makkah, The Clock Towers Shopping Centre standing stronger than ever as it shifts its segmentation strategy for its visitors. And finally, all over the kingdom, the Retail People Magazine features the stories of Ezdihar as it develops the most unique commercial and residential properties.

From KSA to the rest of MENA, you can also find more insightful stories as this issue of the RPM will show no lack of it. This special edition also features a case study from Yardi and Al Futtaim Malls, newest updates on Times Square Center in Dubai and Al Hokair Group and last, but not the least, a featured article from Vindico about storefront.

Our team at the MECS+R is excited to see and connect with you in person as we celebrate our 28th Annual Retail Congress MENA Event at the Ritz Carlton DIFC. Together with the greatest minds in the industry, you will hear and learn from our Keynote Speakers namely Ted Souder, Stephen M.R. Covey and Howard Saunders. They will take you on a deep dive to what you need to know now, and in the future of retail, to operate successful businesses.

Again, we are here to honor and recognize the best-of-the-best in the Middle East & North Africa Shopping Centre and Retailer Awards. This year, we received an enormous number of submissions from different shopping centres and retail brands including solution providers in the region. We would like to thank all our judges who invest their time in reviewing all the awards submissions.

Finally, congratulations to all entrants for taking the time, effort, and investment to deliver these detailed and sophisticated submissions. You are striving for excellence and your desire to achieve exceptional results raises the standards in the retail industry in our region and globally. Best of all, we are all being recognized for our excellence on the world stage.

Congratulations to the winners of the MENA Awards 2022!

Eng. Wail M. Balkhair Board President MECS+R

DAVID MACADAM Chief Executive Officer MECS+R

YOUNUS AL MULLA MECS+R Chairman Dubai, UAE ENG. WAIL M. BALKHAIR MECS+R Board President Saudi Arabia

KAMEL SHABAN CEO, SOLO MECS+R Board Vice President

ALESSANDRO GAFFURI CEO & Founder CELS Group MECS+R Board Member

DUAIJ AL RUMAIHI Mall Director, Bahrain Shopping Malls City Centre Bahrain MECS+R Board Member

GOGI GEORGE GM - Development & Leasing Lulu Group International - Oman MECS+R Board Member

MOHAMMED AL QAED Manager, Property Management SEEF Properties MECS+R Board Member

SAMAR AKKOU Senior Manager - Leasing Nakheel Malls MECS+R Board Member

SAUDI BONYAN

Saudi Bonyan is the real estate development arm of Abdulrahman Saad Al Rashid & Sons Company in Saudi Arabia. It is a wholly owned subsidiary. Saudi Bonyan has a large and diversified portfolio of income generating assets that span across different sectors such as retail, residential and mixed developments. The company also engages in land development as part of its strategy.

P.O. Box 9102, Riyadh 12364,

Tel. no. +966 (0) 11 8290 800 info@saudibonyan.com.sa

SAUDI BONYAN REAL ESTATE INVESTMENT CO.

Al Imam Saud Ibn Abdul Aziz Branch Rd. Al Mohammadiyyah

Kingdom of Saudi Arabia

AL RASHID MEGA MALL

AL RASHID MALL ABHA

AL RASHID MALL JAZAN

Hamat Holding Launches the PreOpening Campaign of Two Iconic Shopping Centers in KSA

Abdullah Al Tamimi has more than 12 years of experience in key financial positions in commercial and development banks, and real estate companies as well as a deep understanding of the latest developments in business and finance. With diverse experience in Finance and Accounting, he occupied many Senior positions at Al-Rajhi Bank, Business Development Director, and CFO at Hamat Holding. He is responsible for the financial management of the company and its affiliates.

Al Tamimi holds a bachelor’s degree in finance from Gonzaga University and is certified in commercial credit and commercial lending from Moody’s Analytics. His passion for finance and business development has led him to a successful career in the field.

Hamat Holding, a key player in the field of Commercial Centres’ development, management, and operation, announces the pre-opening activities of its two latest commercial centres in the Kingdom of Saudi Arabia, “The Park “in Taif & “The Village” in Jeddah.

Pre-opening marketing campaigns have been launched to reveal the opening of these two projects which will happen very soon. It is worth mentioning here that the pre-opening marketing campaign is a marketing strategy that is used to promote the opening of new projects. This campaign usually takes place before the project is officially opened to the public. It is a way for the developers to create awareness and generate hype about their project to attract more customers at the time of opening.

In fact, both pre-opening marketing campaigns were performed in order to motivate people and get them excited about the two malls’ opening. We can see that Hamat, the operator company of these two projects, is trying to create hype by allowing their customers to experience what they will be doing when they open. They are also trying to make it feel more personal by having a carnival-like atmosphere in both malls. It is believed that these two preopening campaigns will be able to attract more visitors and customers before the malls open.

“The Carnival” was performed in Taif from July 1st to Sep 1st 2022. The main objective of this event was to generate awareness, excitement, and anticipation by providing an unforgettable experience for the “The Park” visitors as Al-Taif province lacked such entertainment options. To successfully achieve this goal, the mall has developed a multi-dimensional, dynamic marketing campaign that encompasses high-frequency advertising, public relations, strategic partnerships, special events, and social media marketing.

Abdullah Al Tamimi Group CFO Hamat Holding

“The Park” is the most iconic mall in Taif and it is the biggest shopping destination. It is located in a very strategic area near Taif Airport. “The Park” Mall comes as a result of Hamat’s strategy to create social and entertainment environments which were directly reflected in the concept of this project featuring a diverse mix of over 165 stores in an area of 35,500 sqm. It includes department stores, fashion, and lifestyle. It also has sports, electronics, home furnishing, and a giant hypermarket in the city. Visitors will find offerings for every taste and budget, from luxury to their favourite national and international brand retailers. The mall is the perfect destination for families. It offers a theme park and fun attractions such as cinemas and playing areas.

On the other hand, “The Village” pre-opening campaign was performed in association with the “Jeddah Season” event from May 2nd to 30 June 2022. This event saw more than six million domestic and international tourists, representing 129 countries featured firework displays, every night, at the Jeddah Art Promenade, mind-blowing K-Pop performances, a science festival, that allows people to enjoy a variety of entertainment and experiences such as live shows, cultural shows, horror house, and also kids playground.

“The Village” Mall, owned and managed by Hamat Holding, is a new and prominent modern project, a lifestyle urban regional Mall with an indoor and outdoor retail offering, leisure and entertainment. With a total area of 208K sqm serving more than 3 Million population (50% are an expat). The Project has a prime location on the Red Sea, where very ambitious mega projects are being developed such as The Red Sea project, King Abdullah Economic City, and Rabig City, showing the kingdom’s geographic wealth, cultural heritage and hospitality, economic ambitions and aspirations for environmental conservation. The mall is located in the new downtown, the north of Jeddah, with a variety of uses including a boulevard area with more than 40 restaurants and F&B choices. Taking into account the requirements of modern life and the privacy of the Saudi community in addition to the integrated investment benefit from the project. The project contains the biggest cinema in the province with 14 Cinema Theaters, the first “Hasbro” in KSA & the third “Brass-Monkey” in the world after London & Dubai. The Mall also contains more than 200 popular brands & Restaurants. The proximity of The Village to Al Jawhara stadium attracting the young and dynamic crowd will naturally enhance the image of the mall as a leisure and lifestyle destination.

Hamat Holding, nevertheless, has recently signed the partnership agreement for the Masar Mall which involves Umm Al-Qura for Development and Construction Company, and Hamat Holding. The project is set to be completed in 2026 with an investment volume of SR2.7 billion ($719 million). The mall will be developed over a 71,000-square-meter area and will provide more than 130,000 square meters of shopping space.

THE PARK MALL | Taif, KSA

THE VILLAGE | Jeddah, KSA

Red Sea Mall, Jeddah’s Leading Retail Destination

A strategy think tank, with over 35 years of experience in creating successful developments and renovating existing retail properties in the Kingdom of Saudi Arabia. Mohammad is a public Saudi figure on the retail scene. He moves ahead of his time by utilizing all the state-of-the-art resources to achieve his goals. As an active MECS+R member, he has been instrumental in spreading the MECS+R mission to other retail operators and mall developers in the Kingdom of Saudi Arabia.

MOHAMMAD IQBAL ALAWI Chairman of the Executive Committee

Red Sea Markets Company

The Red Sea Mall additional features a twelve-screen state-of-the-art movie theatre, more than 73 restaurants and cafes and five large entertainment centers. For Jeddah’s guests and visitors, the Red Sea Mall is also home to a five-star boutique hotel with easy access to the Corniche; The Elaf Jeddah Hotel.

The Red Sea Mall is only a few moments’ walk away from the Jeddah Corniche Circuit, which hosts the Saudi Arabian Formula One Grand Prix each year. The Red Sea Mall is also right next door to one of the plots that host the annual Jeddah Seasons events and activities. The Mall is a short 15-minute drive from the new King Abdulaziz International Airport.

The Mall has a built-up area of 242,200 square meters and a gross leasable area of 144,000sqm. 5,000 parking spots (outdoor and covered) are available at the mall.

The Chairman of the Executive Committee of the Red Sea Markets Company, Mr. Mohammad Iqbal Alawi, is currently steering the Mall towards achieving its ambition of becoming ‘A Mall for the Jeddah of Tomorrow.’ By overseeing the revamp of the Red Sea Mall’s customer journey and promise he, and his team, are setting new standards in what people expect from their mall experience.

Mr. Alawi commented, “The entire team at the Red Sea Mall is working around the clock to understand the everchanging needs of our tenants and visitors. We have completed numerous experience enhancing uplifts and will continue

to further develop the mall experience.” Mr. Alawi added, “While the lockdowns of 2020 and 2021 led to the significant adjustment of consumer habits, they did also help us identify numerous opportunities that will allow us to stay ahead of the game and offer dynamic and engaging experiences to our visitors and new revenue generating opportunities to our tenants.”

The Red Sea Mall has an intense calendar of activities 12 months a year. These activities have been developed based on an in-depth understanding of the demands of mall visitors.

From celebrations of national occasions to exhibitions, shows and pop ups; every visit to the mall is an opportunity for guests to see and experience something new.

In a third-party survey conducted at the end of 2021 the Red Sea Mall stood out as Jeddah’s leading retail and entertainment destination. On 96% of the occasions respondents listed the Red Sea mall as their favorite mall in Jeddah. Survey respondents defined the main activities during visits as 98% dining, 96% coffee shops, 64% entertainment and a far majority said they visit the mall once a week in groups of three. They visit because it is organized and easy to browse, they like to walk around, and the Mall offers everything they are looking for.

At the Red Sea Mall, our invitation to both potential tenants and visitors is “SEAing is believing.” We have a vision of inviting, inspiring and rewarding. We will achieve our vision by carrying our brand values with us in every decision we take: Comfortable, Welcoming, Exciting and Unique. That is what every employee of the Red Sea Mall stands by and represents. We are all passionate about what we do, we are a familiar friend, a trustworthy partner, and an experienced guide. We promise to always be fun, authentic, and always close to hand. We are proud for what we stand for, and we are respectful to others.

Experiential Retail, In a Place Like No Other

Diriyah is set to become the Kingdom of Saudi Arabia’s foremost historical, cultural and lifestyle destination.

Located 15 minutes from downtown Riyadh, and just 25 minutes from King Khalid International Airport, Diriyah is recognised as the capital of the first Saudi State established in 1727. At-Turaif lies at the cultural heart of Diriyah and is one of the nation’s must-see historic destinations as well as a designated UNESCO World Heritage Site.

The 14 square kilometre Diriyah giga-project is part of the Saudi Vision 2030 and is one of the largest mixed-use developments underway anywhere in the world today. On completion Diriyah will transform and celebrate one of the world’s most important historical cities, delivering an inspired collection of cultural, educational, hospitality, retail and dining-led experiences for residents, tourists, and visitors alike.

Diriyah Square is the commercial, retail and lifestyle heart of Diriyah. Spanning over 180,000 square metres, Diriyah Square will assemble the finest retail offering combining over 400 iconic and contemporary global brands with more than 100 traditional artisan shops and Saudi concepts.

Alongside retail, Diriyah Square will include six luxury hotels, three branded residences, five premium office buildings and more than 20 open-air event spaces, set within a completely pedestrianized district. This walkable district

Mohamed Saad Vice President Diriyah Development Company, the development arm of Diriyah Gate Development Authority

Mohamed Saad is Vice President of Diriyah Development Company, the development arm of Diriyah Gate Development Authority. His career spans over 20 years of experience in real estate development, construction and consulting in the Middle East, leading mega projects in Dubai, Oman, Egypt & Saudi Arabia - ranging from super regional shopping malls, residential, hotels & commercial offices.

will change the retail and leisure landscape of Riyadh whilst respecting the rich history of the place as demonstrated by the Najdi architecture design seen at At-Turaif and unique to Diriyah.

To realize this vision, a ‘super basement’ will sit below and include a multi-level car park with more than 10,000 car parking spaces to service guests of Diriyah Square and provide multiple connection points to the retail and public realm above via a series of welcome halls. Furthermore, the ‘super basement’ will provide stops for public transport, tourist coaches and taxis, as well as servicing access to all areas, all fed through below grade highway connections to the adjacent Western Ring Road and to local roads to the West, East and South.

Long-term sustainability is inherent in our design, and we have just been awarded the internationally renowned LEED (Leadership in Energy and Environmental Design) precertification at the platinum level by the United States Green Building Council (USGBC), the globally recognised, prestigious symbol of sustainability achievement and leadership.

We’ve also enrolled in Saudi Arabia’s own sustainability certification program: MOSTADAM, which is directly linked with achieving Vision 2030 objective of improving the quality of life for all Saudis.

We are excited to soon be welcoming visitors to Diriyah with the opening of our first asset in December this year. Overlooking At-Turaif, Bujairi Terrace will offer over 20 worldclass dining experiences featuring internationally renowned restaurants and the finest in regional and contemporary local cuisine. The restaurant mix includes several home-grown concepts as well as some restaurants opening their first locations in Saudi Arabia. Bujairi Terrace will be a testament to what’s to come at Diriyah and a great complement to Diriyah Square.

We are building a legacy for generations to come and are focused on providing residents and visitors with an environment and experience second to none in the Kingdom of Saudi Arabia.

“Souq7” A New Modern Retail Project is Reborn

A New Beginning is Rising, “Souq7” A Diversified Mix of Retail Stores

With more than 20 years of experience in corporate strategy, development, asset management, sales & operation in the field of real estate and retail. Currently, Ayman Al Burti is the CEO of Azad Properties overseeing the delivery of the organization’s vision by developing innovative and sustainable projects to unleash the full potential of the diversified portfolio. Prior to joining Azad in 2017, Ayman was the Chief Commercial Officer at AWJ Holding since 2016 and was the Chief Operating Officer of Anan Holding in 2015. He served in various capacities with Kinan International Real Estate Company - Savola Group for 10 years since 2005, where he started as Regional Leasing Manager and later became the Senior Sales Director.

Ayman Al Burti

CEO

Azad Properties

Along with other cities, the city of Jeddah is undergoing enormous changes. Major projects are taking place and one of the most significant projects is the redevelopment of the city after removing old and abandoned buildings while replacing them with modern housing. 64 districts will be demolished, and 20 districts will be developed without demolishment work. After the demolishing process, new districts will be reborn. Various companies are contributing to the redevelopment of the demolished areas, among these companies is Azad Properties - a subsidiary of AWJ holdings, specialized in Development & Property Management, which is contributing to the rebuilding and reshaping, through its new and elegant projects making the reborn process one of its kind.

A new beginning is rising, will be called, “Souq7” a diversified mix of retail stores and services and an address for those looking for value deals. Souq7 is being renovated and developed with its area of 728,000 square meters, containing 7 zones that provide a diverse, enjoyable, easy and safe shopping experience. Developed by Azad Properties Souq7, “A Souq for Everyone,” is located in Al Jamea District, south of Jeddah in area Kilo 7.

Not only the Souq will be reborn, but a new concept of outdoor shopping, as well. Based on a unique structure, Souq7 will offer modernized infrastructure, while preserving the culture of the city in specific, and the Kingdom in general. Furthermore, it will offer more than 4000 shops spread all over 7 zones. The project is expected to generate retailers’ & tenants’ revenues that stand around 2.3B SAR while contributing to more than 24 thousand new jobs.

Souq7, “A Souq for Everyone,” will meet the needs of all shoppers and visitors, as it seeks to contribute to making the region succeed and develop. The new Souq will offer visitors various services and experiences through a unique and modern ambience.

“Souq7 will provide commercial clients premium profits to realize their financial growth and sustainability. The rising project has a professional team of experts who are capable of engineering flexible plans that surpass the requirements and needs of its clients”, said Ayman Mohammed Al Burti, CEO of Azad Properties. “Souq7 will bring new opportunities to tenants and retailers to gain the advantage from the increasing demand of the open commercial market in KSA”, he added.

Besides, Souq7 promises a captivating shopping and entertainment experience, to various visitors from the Kingdom of Saudi Arabia and abroad as well as it offers great investment opportunities for global brands as well as local SME’s.

“Azad Properties is working on recreating the land through its new retail project as a preferred destination to everyone

that will serve as an incubator for innovative, emerging brands, enabling them to expand to the regional market and beyond”, Al Burti explained.

In addition, the company will host some of the most popular brands in various categories, including clothing, furniture, electronics and many more. The new Souq will also, offer 7,000 general parking, 6 mosques, 114 buildings with special locations, 10 cinema screens on an overall area of 728,000 metres squared, and a leasable area of 424,000 metres squared. Visitors of Souq7 can live an unforgettable experience across the paths of the Souq as it is designed to enhance the experiences of heritage shopping and stimulate the senses. Additionally, the new project will witness changes and shall feature vital services including hospitality as well as F&B outlets, commercial stores, public places, and healthcare properties. Without forgetting the entertainment areas as the main attractions of Souq7 which will be offered to all visitors and tourists. The entertainment areas are characterized by a variety of recreational activities that provide various types of entertainment for all family members of all ages and tastes.

“We are exerting our efforts to ensure the success of the project and our clients as well as visitors. Azad Properties looks at the future from a wide angle ensuring the retail industry is well-maintained and more retail and entertaining projects to be reborn”, Al Burti concluded.

The Clock Towers Shopping Center is Shifting its Segmentation Strategy

Being the biggest shopping center in Makkah, and being visited by more than 20 million people every year, it has set high standards for its team to achieve the goal of becoming a unique, renowned, and unforgettable shopping center to Makkah residents.

When you are looking for one destination that combines 3 different worlds that offer you everything you need, The Clock Towers is the perfect place to be. Located at the heart of Makkah, with over 20 million visitors per year, the 11-story shopping center guarantees an unforgettable experience for all its visitors.

Whether the visitor is looking for the highest-quality clothing brands, restaurants, cafes, or the ultimate souq experience to travel back in time, they are at the right destination. What makes this shopping center special is that it is the largest retail complex in Makkah and gathers a wide variety of choices for visitors to enjoy.

One Destination, Three Adventures

The shopping center will offer 3 unique experiences that satisfy every visitor’s desire and have them travel through contrasting worlds of traditional or modern ambiances.

The first 2 stories of the 11-story shopping center consist of The Clock Souq. The souq takes you back in time, offering you the ultimate Makkah souq experience with its local souvenir shops and stops. The Clock Souq provides the perfect Arabian vibe and feel with its various traditional stores. Wander around the souq for an unprecedented experience and choose your favorite souvenir to remember it by.

The next 5 stories consist of the Clock Towers Shopping Center, which offers more than 600 retail stores of clothing brands, restaurants, and cafes for you to enjoy with your friends and family. It is a one-stop destination as it offers a food court, clothing and beauty shops, money exchange, pharmacy, and much more. Everything you need or are looking for can be found at this one destination.

The top 4 stories of the shopping center, Clock Heights, will offer a luxurious feel through their highest-quality clothing brands with the utmost fashionable styles to explore once completed. The visitor will be able to discover a world of highfashion brands to choose from and dive into their favorite styles and looks. The modern feel of Clock Heights will always leave the visitor wanting more.

The three different mall sections will give three unique experiences for the visitor to travel between depending on their need and desire making it the retailer’s choice for better segmentation.

It’s a World of Unforgettable Experiences

The Shopping Center team’s only aim is to work relentlessly on providing the best services and the widest variety of brands, restaurants, and cafes to each visitor, making each part of the shopping center a memorable and fun experience.

Being the biggest shopping center in Makkah, and being visited by more than 20 million people every year, it has set high standards for its team to achieve the goal of becoming a unique, renowned, and unforgettable shopping center for Makkah residents, Umrah performers and pilgrims by always providing its visitors with the best services and widest options of brands, restaurants and cafes to choose from.

A one-stop Destination for Quality-Services

Benefit from the highest-quality services each section provides you, with their unique features and amenities. Whether you choose to position your brand at the Clock Souq, Clock Towers Shopping Center, or Clock Heights, you will always find the same set of high-standard services placed to meet your every need.

Visitors can enjoy each section’s different and unique entertaining facilities and travel between the 11-story shopping center for a fun adventure. They can explore what each world has to offer from traditional souvenir shops to a different variety of your favorite clothing brands, restaurants, and cafes, all the way to a wide selection of the highest-quality fashion brands.

More than 20 million visitors from around the world visit the shopping center every year, as it has become the perfect meeting point for cultural diversity. Its shops, clothing brands, restaurants, and cafes satisfy every visitor’s taste, giving them a variety of options to choose from.

Whether they are looking for a unique Arabian adventure through the Clock Souq, a selection of clothing stores, restaurants, and cafes at The Clock Towers Shopping Center, or renowned clothing brands at the Clock Heights, this destination is for your customers, so place your brand in the right mall and start reaping the benefits now.

Ezdihar Real Estate develops unique commercial and residential properties in

prime locations throughout Saudi Arabia.

With a mission to create urban environments that inspire a vibrant, wholesome lifestyle, Ezdihar is proud to align with the Kingdom’s 2030 vision to improve quality of life by creating higher standards of living, working, and recreation.

In 2022, Ezdihar launched its inaugural development in Riyadh, Garden Residence; a community comprised of 256 units with world class amenities and facilities, that pioneer a new caliber of accessible urban living in Riyadh.

Launching Cove the Oasis of the Unexpected…

Following Garden’s success comes Ezdihar’s first foray into commercial developments. Kicking off this new chapter is Jeddah Cove – a unique project set to quickly become an icon in the coastal city.

Jeddah Cove is a new landmark in and of itself, shaping the face of the corniche along the acclaimed F1 track. An exceptional project spanning Jeddah’s prime stretch of the Red Sea, its distinctive design merges Jeddah’s history with its growth; celebrating the past and redefining the future. Reimagining the possibilities within the current market offerings and entertainment landscape, Cove is a destination as vibrant and rich as its home.

An experience centric vision

A one of a kind entertainment hub with unparalleled water views, a state-of-the-art fountain and show, gondola rides, a beautiful boardwalk connecting the project and more, round out its distinctive experiences.

Garden Residence is where curated luxury meets modern comfort in a sustainable, green environment, balancing the elements of a well-rounded home life in an incomparable central location.

Where starter homes previously seemed out of reach for young families and professionals growing their lives in the region, Garden Residence fills the gap.

A first of its kind development quite literally framing the local beauty of Jeddah, blending architecture, technology, and culture, to create an unmatched recreational experience. Family activities encompass world class entertainment of all sorts including one of the biggest cinemas in the Kingdom, culinary delights, lounges, shopping, and more.

The Cove was designed with something for everyone; flanked by stunning outdoor features and interactive spaces. With thrills to delight every visitor, the Cove is an exciting, must visit destination for locals and tourists alike.

The crown jewel of the Cove is the Senses Fountain – an immersive experience that comes alive and captivates the senses. Watch as lights, music, wafting scent, and even fire light up the Cove and the city, along the choreographed dance of the water. An immersive, five sensory experience that will mesmerize and enchant.

Take a stroll along the boardwalk, enjoying unobstructed sea views and surrounding lush greenery.

Enjoy a relaxing gondola ride around the Cove, taking in the scenery, ambiance, and vibe in style.

Ezdihar Holdings

Ezdihar Holdings leads the evolution and modernization of the Saudi community by growing with it. Executed across multiple channels, their entities include:

Muvi Cinemas; Saudi’s first and only homegrown cinema chain boasting over 200 screens operating in 22 locations. Muvi has also recently moved into distribution, expanding vertically and investing in Saudi and Egyptian movie production, launching the distribution label Front Row Arabia with Dubai-based, pan-Arab distributor Front Row Filmed Entertainment.

Evox Clubs; EVOX Clubs is a homegrown wellness focused fitness center and spa with locations in Riyadh and Jeddah. EVOX is the sole home of the world’s leading fitness brands including Pure Barre, Yoga Six, AKT Dance, Cycle Bar, in addition to HIIT Boxing and a Stretchlab.

Ezditek; At the forefront of digital transformation, it invests in future digital infrastructure services, as it also works to unify Fawaz Al Hokair’s current investment in data centers.

Connecting with the Community Times Square Center Embraces What Really Matters

central family destination. All these elements remain at the centre of every campaign, initiative, and concept we launch. We have even grander plans for next year, and we hope to further enhance the lives of our community,”

Nancy Ozbek Times Square Center General Manager

Times Square Center prides itself on seeing beyond traditional mall ‘trends’ and more toward what customers and the surrounding community really want. The Times Square Center team put their focus and energy into creating a space that empowers, connects, and excites those that visit. From the moment you enter you get the feeling that you are part of something different, especially when you see the carefully curated stores, restaurants, and on-ground activations.

Over the past couple of years, the mall has strategically executed its evolution into a community destination, and with the recent addition of Picnic Square, Times Square Center is ready to tackle 2023 and beyond. Picnic Square is a LEED Certified experiential hub catering to those who expect more than just a traditional ‘mall-food-court’ experience. With a mindful sustainability approach, Picnic Square offers a variety of healthy dining options and seating areas, set within a distinct interior, that embraces a warm and engaging ambience.

Set as the heart of Times Square Center, it incorporates stylish, new functional

“With a thorough analysis of demographics, and bringing out important factors like healthy lifestyle, education, sustainability, and community – we were able to transform the venue completely, making it a

dining areas, greenery-filled open spaces, and a children’s play area. Its artisanal, deli-style restaurants and cafes blend perfectly with the contrasting accents of the interior design. Edutainment concepts are also a big focus for this community mall, including Studiyo Lab, Picasso Artists, Adventure HQ, and RoboThink, the 21,000sqft STEM concept that is set to open end of 2022 (to name a few). There is also a great selection of family-friendly concepts such as Baby Eats, Eggs & Soldiers and Mums and Bumps and the chance to support those in need at the Thrift for Good store which also has a positive influence on the ecosystem that Times Square Center operates in.

Not only does Times Square Center have this communityfocused collection of stores and offering but they are always coming up with new on-ground activations to engage with their regular customers along with driving new faces to the mall. From fun family celebrations like Halloween and Festive markets to local artist gallery displays and more – Times Square Center always welcomes visitors with engaging events to enjoy precious moments beyond retail only. These

exciting events include the TishTash Mums Club which gathers lots of different brands from around the region in one easy ‘shoppable’ space, along with the chance to meet and mingle with other mums. Another hit with the community is the pop-culture events, creating a space for teens to connect over characters they love.

The mall has always been a strong supporter of female-led businesses with many concepts beginning their journey selling products from a small stand or table to then taking a larger permeant space. Time Square Center surely put the community at its heart by supporting local and homegrown concepts, giving them a platform to showcase their brand with the potential to become and permanent fixture at the mall. This approach and support were particularly visible during the pandemic when 10 businesses opened a shop having been supported to begin their journey let alone what an extremely difficult time this was for all those in the retail market. Led by General Manager, Nancy Ozbek, the initiatives the centre provides for small businesses are unmatched, from rent-free trials for a period of three months, to selecting concepts that truly bring value to visitors, rather than major commercial-only features. This experiential approach has proved a grand success and has been redefining the retail industry in many ways.

“With a thorough analysis of demographics, and bringing out important factors like healthy lifestyle, education, sustainability, and community – we were able to transform the venue completely, making it a central family destination. All these elements remain at the centre of every campaign, initiative, and concept we launch. We have even grander plans for next year, and we hope to further enhance the lives of our community,” said Nancy Ozbek.

Times Square Center prides itself on keeping the community at the heart of everything it does. Making sure that it is always on the lookout for exciting new brands and concepts that not only create a connection but support the vision for the future, encourage people to spend money differently, support new initiatives and look at Times Square Center as a space to truly feel heard.

Al-Futtaim Malls and Yardi collaborate to advance a wider digital transformation journey

How Yardi’s end-to-end solution streamlined and automated processes for Al Futtaim Malls

The Company

Al-Futtaim Malls provides asset management and development expertise, specialising in building retail-led super-regional malls in prime locations across MENA and beyond. With a proven track record of creating both sustainable revenue growth and value enhancement for tenants, the company delivers exceptional experiences and exciting shopping environments for customers.

Part of the Al-Futtaim Group, Al-Futtaim Malls’ leadership team brings more than 30 years of experience and a deep understanding and knowledge of the retail sector, both from a shopper’s point of view and as curators of space or landlords to other brands.

The Challenge

Al-Futtaim Malls originally relied on disparate tools and manually gathering data became a challenge across multiple revenue sources. The company needed a solution that would allow it to access reports on its budgeted monthly revenue stream, area occupancy and future cash flows to support planning initiatives for its team.

Al-Futtaim Malls required flexible renewal and new lease options for various leasing scenarios. This was crucial to the team’s strategy due to the dynamic nature of the real estate industry. Having several innovative and creative deals being negotiated, it was essential for the company to have a platform that would scale with them as they grew. The company wanted an end-to-end solution to help AlFuttaim Malls automate processes and move away from multiple systems.

The Solution

Al-Futtaim Malls implemented Yardi’s solution for budgeting and forecasting as part of its wider digital transformation strategy. The innovative technology continuously measures the financial health of its real estate investments.

It replaces labour-intensive, error-prone spreadsheets and delivers quick, accurate budgets, customer forecasts and valuations from a single connected platform.

The company has made significant progress on Yardi’s solution for budgeting and forecasting and has shown how Yardi’s technology can help multiple shopping malls prosper.

FRICTIONLESS EXPERIENCE

With the use of Yardi’s end-to-end solution, Al-Futtaim Malls now has a platform that seamlessly connects and delivers a streamlined approach to managing its budgeting and forecasting activities. With access to a holistic view from one system, it can benefit from realtime data for better business insights and enhanced reporting with full property inventory.

ENHANCED REVENUE CALCULATIONS

Al-Futtaim Malls wanted a solution to help its limitations on process steps associated with revenue calculations as these were previously time-consuming and focused on a particular set of data without revenue extras. Now, with the addition of a new way to budget, Yardi’s solution provides the company with access to full revenue and occupancy reports, all derived from leasing input.

Doha Festival City Mall

ELEVATED REPORTING

Yardi’s solution for budgeting and forecasting helps customise budgeted leasing assumptions reports. This is shown within the full master data and includes key budget projections referring to occupancy cost ratios and turnover predictions, alongside other inventory changes captured in the strategic budget pack.

Yardi’s reporting helps accommodate Al-Futtaim Malls with the changing nature of the real estate industry such as commercial space changes (splits and mergers), new GLA added to inventory or changing existing contracted GLA to better suit the customer needs and overall mall section mapping.

AUTOMATED BUDGETING & FORECASTING

The company can use its existing lease information and billing configurations from Yardi Voyager to forecast revenue at the click of a button without needing to clean and import lease data from another system. This means leasing assumptions and all budget numbers are clearly shown from the same system. Yardi’s solution for budgeting and forecasting also helps Al-Futtaim Malls with actual vs budget analysis and users can track the sources of budgeting, versions of budgets and history.

With forecasting, actual data is transferred into the module and leasing teams are able to view full-year projections with real-time data of monthly revenue following a standard actual + forecast method to plan revenue and occupancy. This function provides integration between live and speculative environments within the portfolio and creates value in terms of accuracy for actual data and adjusting the updated expectations for its forecast.

SIMPLIFIED PROCESSES

Yardi’s platform is able to deliver various functionalities to support Al-Futtaim Malls’ Business Strategic Planning Pack, including lease and revenue schedules, monthly area occupancy reports and also

variance analysis tools, such as Actual vs Budget and comparisons between previous versions of Budget and Forecasts.

This allows an exceptional flow of information and promotes unique user accountability and version control.

Yardi’s solution for budgeting and forecasting is an innovative platform that empowers staff to reduce errors and delivers quick, accurate budgets, customer forecasts and valuations from a single connected platform.

Yardi’s solution for budgeting and forecasting is an innovative platform that empowers staff to reduce errors and delivers quick, accurate budgets, customer forecasts and valuations from a single connected platform.

Dubai Festival City Mall

Dubai Festival Plaza Mall

“Yardi’s solution for budgeting and forecasting not only saves time during planning cycles but also promotes user accountability, data reliability and represents one source of truth for forecast and budget revenue. The output is also customised as per our needs, and we could not be more grateful for that.”

Gratiela Duciuc Regional Retail Analyst

Al Hokair Group Way Forward

He is a highly trained and resultoriented leader with over 20 years of proven track record in organizational development, management and planning across prestigious companies in the Leisure Sector.

Mohamed is keen to meet challenges in any circumstance to a win-win solution and known for his strategic plan to turn in the right direction of the leisure business to accomplish the company’s goals.

Our story started in 1975. Ever since our launch, we’ve been honoured to have the Al Hokair Group name synonymous with all things entertainment and tourism in Saudi Arabia and the Middle East. The Al Hokair Group was founded by Sheikh Abdulmohsen Al Hokair who made great investments in the entertainment and hospitality industries.

The past five decades have been a marvellous journey for us - the Group has expanded to include more than 80 family entertainment centres, and 35 strategically-located hotels across Saudi Arabia and the GCC.

Thanks to our diverse international experience, we have also helped in the development of tourism investments, specifically with entertainment and hospitality.

We are excited to see the rise of new opportunities in Saudi Arabia and the region. With this comes new avenues for all market players. We are now competing against players from outside the region which I see as a good thing. It sharpens our focus, makes us very aware of all aspects of our business, and boosts our appetite to stay ahead of the game.

The Group launched its strategic plan for the five years of 2021-2025 which aim to cope with market changes, strengthen its position and diversify its sources of income.

The group’s entertainment section strategic plan focuses on repositioning our entertainment brands and investing in and renewing our main operations. Our experiences will be developed in line with our market and customers’ expectations and we will ensure that each business unit is set on a clear path for growth.

And the other main focus of our strategic plan is to raise the quality of services and diversify them to achieve continued customer satisfaction across all age groups

Mohamed Attia General Manager - Entertainment Al Hokair Group

Mohamed Attia joined Al Hokair Group in Riyadh, Saudi Arabia in 2021 as an Entertainment General Manager.

and exceed our valued customers’ expectations by introducing new and unique entertainment concepts and offering unique and distinctive entertainment experiences.

To achieve our plan, we’ve signed several important collaboration agreements like the master development agreement with iP2 Operations Holding B.V. (iP2), to introduce and develop new of its kind entertainment centres brands like Mission Play by Mattel, CoComelon, and many more to come across the MENA Region.

This agreement is part of the group’s strategy to continue to expand its brand portfolio and to introduce and launch the most innovative and unique IP entertainment brands in the world.

Another important collaboration was the licensing agreement with Hasbro, the global branded entertainment leader. The agreement brings Playocity, a first-of-its-kind entertainment centre, to the Kingdom of Saudi Arabia and capitalizes on the fandom surrounding Hasbro’s beloved brands and experiences.

Also, Al Hokair Group and The Path Entertainment Group signed a licensing agreement to open the first Monopoly Lifesized – a new, participatory gameplay attraction bringing together the best of the iconic board game –the first of its kind in the Middle East.

Monopoly Lifesized is a real-life, full-sized version of Monopoly offering the chance to hop around the board and build the property empire of your dreams. It is built as a hybrid of escape rooms, board games, and team challenges – in other words, loads of fun!

And the recent collaboration was the signing of a license agreement between Al Hokair Group and International Merchandising, Promotion, and Services S.A. (IMPS) that will launch the first Smurfs FECs in Dubai followed by more locations across the MENA region.

Smurfs FEC guests will enjoy meeting with the beloved Smurfs characters and they will experience state-of-the-art and unique games and attractions of all Smurfs-themed.

These unique projects will be milestones in the group’s development journey and they will add great value to our entertainment portfolio, and they will mark another success story for the Al Hokair Group.

To conclude, I would like to say “It is enough for you to believe in what you do, to become a pioneer in your field” – a belief that inspired the birth of, and continues to sustain the success of the Al Hokair Group.

It’s a Doorway !

Richard Kim is the CEO and Managing Director at Vindico.

He has vast industry experience in Architecture and Retail development. Previously, he worked in companies like Kenneth Park Architects, Hiraoka Ko and Associates, and Gap Inc. He is well-versed in Project Management, Construction Management, Architecture, and Real estate development.

What makes a good

storefront?

I’m not sure. To be even more honest, I didn’t know what tenant improvement drawings were when going through the architecture program at university, let alone the fact that storefronts actually had to be designed (Didn’t it just come with the mall?). We were just taught the importance of finding balance and synergy between environments. That there should be emphasis placed on continuity of experience when a user passes from one environment to another which was academically stated as “the subsets of space where the interlocking areas dictated critical transitional junctures that deserved bespoke identities to assist the user in realizing a change”. In other words, doorways are good. Then you have ‘storefronts’ which in the context of what I just said, are nothing more than doorways. They tell the user “Hey, you’re going from this place….to that place”. But is that really all they are? Because based on some of the mall design guides, I’ve seen, the storefront needs to be nothing less than a work of art that not only moves the mind but moves the soul….

Kim CEO & Managing Director Vindico

Let me preface the forthcoming statements by saying that there is not one University professor who will remember me, not because I was such a poor

Richard

designer, but because I was so average. Nevertheless, people who know their own shortcomings are able to do so because they recognize greatness in others.

Same goes for recognizing good doorway design. If it does not immediately touch the emotional apex of deeply rooted feelings of inadequacy, the storefront design has failed. And I would agree…. if you expect storefronts to be that – a Rorschach test!

For me a good storefront is one that gives you pause for just a split second. Literally a split second. It’s because you recognize the store you were searching for or because it’s cooky and cool or because you like the product you saw in the window. It’s not a piece of artwork or something that gives you pause because there are stirrings of an existential crisis that you didn’t know existed within you. It’s a doorway to a place that in most cases, gives people joy. It can be that simple. (Simple doesn’t mean easy or plain by the way).

For 20 years Vindico has seen, read, created, and delivered design guides to various parts of the globe. In most instances our product is requested to ensure tenants deliver their best storefronts, their latest storefronts without consideration to the context that those storefronts go into.

Design guidelines need to spend less time preaching beautiful storefronts and more time specifying doorways built of CURRENT craftmanship discipline and durability. If your mall design guide was created 5 years ago, you need to revise it because the description that was written about aligning brand design to maintain integrity of the base building character is no longer applicable. It was probably never applicable. Additionally, that mall tile or curb detail no longer works because the products don’t exist anymore, and contractors can’t hire the carpenter to apply it properly because there’s newer and better stuff. Do the research! Be contemporary!

It may appear that I am coming down hard on malls so let’s not forget that retailers must also hold up their end of the bargain in properly representing their brand. Let’s discuss what those challenges are next time.

Keynote Speakers

Expert Speakers

Stephen M. R. Covey Global Practice Leader, Speed of Trust FranklinCovey

David Macadam CEO

Alison Rehill-Erguven Chief Executive Officer

Alaa Sayed Director of Operations

Ted Souder Former Google Executive | Global Speaker Advisor | Board Director tedsouder

Dr. Younus Al Mulla Chairman

Nada Abousaab Partner and Co-Founder

Alan Roberston CEO

Howard Saunders Retail Futurist & Speaker Twenty Second & Fifth Ltd

Wail Balkhair Board President

Chayya Bassi Co-Founder & Chief Loyalty Consultant

Amit Puri Vice President Leasing

Khalid AlJanahi Chief Leasing Officer

Ramzy Abdul Majeed Chairman & CEO

Gary Burrows CEO

Gamze Cizreli Founder & Chairperson

Neeraj Teckchandani CEO & Director

Rabih Saba Managing Partner

Hassan Al Hashemi Vice President of International Relations

Abdullah Al-Tamimi Group Chief Financial Officer

Avi Alkas Chairperson

Amjad Jaber Director of Commercial Assets

Organized by the largest Retail Industry Association

Mohamed Galal President & CEO

Lee Talbott Director, Retail Portfolio

Phil McArthur CSM, CDP, CRX Founder and Chairman

Sion Roberts Chief Commercial Officer

Richard Dean Radio Anchor

Credits: Photo from 2022 MENA Shopping Centre & Retailer Awards Finalists Submission - Hamat Holding | The Park

TO OUR MECS+R

BOARD MEMBERS

AND REGIONAL REPRESENTATIVES

Our organization is blessed with great members who support the MECS+R with their time, talent and advice. It is our privilege and honor to work with such a passionate group of accomplished professionals as Board Members and Regional Representatives.

Our Regional Representatives have contributed enormously again in 2023 to the success of our events and initiative such as the GVS for Retail Professionals, Spring Board Networking Event and Retail Congress MENA. We have expanded plans for the Springboard Networking Events including more custom education programs planned in 2023 and 2024.

The MECS+R team has already begun working on the new and expanded version of the 2023 MECS+R Directory. We want to make the MECS+R Directory the ‘go-to’ reference book and a ‘must-have’ for the retail industry in the MENA region in both hard copy and digitally. Through our enhanced digital platforms, new websites, the publication is now growing to new heights.

A collective effort is essential to make the MECS+R Association the success that it has become. The credit belongs to our professional Board Members, committed Regional Representatives and the truly passionate team at the MECS+R.

A sincere THANK YOU to each and every colleague, member and friend for their time, effort, energy and support in achieving our many successes.

MACADAM Chief Executive Officer MECS+R

MECS+R BOARD MEMBERS

MECS+R REGIONAL REPRESENTATIVES

DAVID

Wail Balkhair

MECS+R Board President SAUDI ARABIA

Kamel Shaban SOLO

CEO & MECS+R Board Vice President UAE

Alessandro Gaffuri

CELS Group CEO & Founder UAE

Gogi George

Lulu Group International - Oman General Manager – Project Development and Leasing OMAN

Samar Akkou

Nakheel Malls Leasing Manager UAE

Duaij Al Rumaihi

City Centre Bahrain Mall Director, Bahrain Shopping Malls BAHRAIN

Mohammed Al Qaed SEEF Properties Manager, Property Management BAHRAIN Claudia

Rebecca Charlotte Arnold BAHRAIN

Shahrokh Keshavarz Golden Business Magazine Founder & Owner IRAN

Shaukat Khan

Chief Executive Officer SAUDI ARABIA

Zain Abu Sitteh

Company (Americana)

Manager for Levant & Iraq

JORDAN

Hussain

Lina Abbas Tamdeen Mall Management Deputy General Manager - Leasing KUWAIT

Malik Qaiser Awan

Malls Management General Manager PAKISTAN

Mohamed Galal TSM Mall Management President & CEO EGYPT

Mohammad Jamal Al Shawish Alef Group Chief Sales & Marketing Officer UAE

CONFERENCE PROGRAM & SPEAKERS

Conference Day One: Monday – December 5, 2022

09:00 – 10:00

10:00 – 10:15

Registration and Coffee Conference Official Opening & Welcome

Richard Dean Master of Ceremonies Radio Anchor Dubai

Eye 103.8

David Macadam CEO MECS+R

10:15 – 10:30

Welcome Addresses for Retail Congress MENA Conference 2022

11:00 – 11:30

the digital economy, artificial intelligence, including a long and wide-ranging list of businesses. Hassan Al Hashemi leads a large diverse team representing the Dubai Chamber in the international arena. Come to learn how any business can benefit from building a solid relationship with the Dubai Chamber of Commerce.

Keynote Address: Ted Souder – Embrace the Digital Change

Ted Souder

Former Google Executive Global Speaker | Advisor Board Director tedsouder.com

- Advisor to VC Funds and start up founders. One of Google’s earliest employees. Ted had a 20-year careeratGooglebeginningfromtheirearliestdays.

10:30 – 11:00

Welcome Remarks from Dubai Chamber of Commerce

Our headline speaker is from the Dubai Government. Hassan Al Hashemi joined Dubai Chamber of Commerce in 2006 and is currently the Vice President of International Relations. As the principal liaison between governmental authorities and the private sector, Mr. Al Hashemi leads a diverse team in representing the Chamber in the international arena. Hassan is also a member of the Executive Committee of the Dubai Association Centre.

His principal role is to liaise between government authorities and private sector businesses. Hassan is a friend and huge supporter of the ‘not for profit’ industry including the MECS+R team for many years.

He is fully committed to supporting all business initiatives ranging from e-commerce, physical retail,

11:30 – 12:40

Ted Souder is a global expert on how embracing digital solutions can have a transformative effect on businesses. Listen to stories illustrating the importance of how implementing and embracing the right digital strategies in challenging times can accelerate businesses out of difficult situations such as the pandemic and other unexpected headwinds. Learn how embracing a data driven future is key to our success and prosperity.

At Google, Ted helped write one of the greatest business stories of all time. He now brings the best of the Google Playbook to businesses, governments, retail leaders and non-profits everywhere. Learn how embracing Digital Change is vital to your success.

Panel Discussion - Future of Retail in Saudi Arabia – Vision 2030

2030 is the strategic national framework to reduce the financial reliance on petroleum in KSA.

Retail and the Shopping Centre industry in Saudi is a high growth business promoting healthcare, education, recreation and tourism.

Creating new careers, to promote education of the young population in a thriving industry, creating meaningful employment for the Saudi nationals. With a view to engaging the vibrant Saudi society, promoting a thriving economy alternative - other than relying on oil and lastly creating an ambitious nation.

Dr. Younus Al Mulla Chairman MECS+R

Hassan Al Hashemi Vice President of International Relations Dubai Chamber of Commerce

Wail Balkhair Board President MECS+R

CONFERENCE PROGRAM & SPEAKERS

The retail industry in Saudi is expanding at a rapid pace. Our panelists are key executives in the Saudi retail industry from a diverse background representing a broad range of retail environments. Learn in this session what is happening on the ground in Saudi in the retail industry.

Panel Moderator:

Ted Souder

Former Google Executive Global Speaker | Advisor Board Director tedsouder.com

the retail environment of the MENA region shopping experience? How can we make F&B more relevant? Statistically very few F&B brands locally, regionally and globally survive past five (5) years in their current form. Why?

Our expert panelists discuss F&B trends. What is working and what is not? Regional perspectives.

Panel Moderator:

Gary Burrows Chief Executive Officer ACR Partners

Panelists:

Abdullah Al Tamimi Group Chief Financial Officer Hamat Holding

Abdullah Al Tamimi – Group Chief Financial Officer in Hamat Holding with 10+ shopping centres and more under management in Saudi, Hamat is a household name in KSA. What are the current and future plans inside Hamat.

Amjad Jaber

Director of Commercial Assets

The Clock Towers Shopping Center

Amjad Jaber – The Clock Towers Shopping Center is the second most recognized structure in Makkah after the Holy Mosque. The retail in the Clock Towers Shopping Center continues to thrive. Why?

Khalid AlJanahi Chief Leasing Officer

Arabian Centres Company

Khalid AlJanahi - the Chief Leasing Officer at Arabian Centres, has over 10 years of experience in the Real Estate Development and Financial advisory industries. He has been successfully leading and managing the leasing portfolio of 21 Arabian Centres’ shopping malls spread across KSA.

Gary Burrows – joining us on stage with 30+ years in the retail industry working in over 38 countries. Gary leads the panelists through the tough questions and answers regarding F&B globally.

Panelists:

Rabih Saba Managing Partner Venture Group

Rabih Saba – currently the Managing Partner of Venture Group, specialized in the development and operations of commercial real estate developments of entertainment nature.

Ramzy Abdul-Majeed Chairman & CEO Big On Group

Ramzy Abdul-Majeed – Chairman & CEO of Big On Group – a diversified holding company that creates, invests in, promotes and manages new ventures in a variety of industry sectors in the GCC.

Alaa Sayed

Director of Operations

Food Quest Restaurants Management

12:40 – 13:00

Panel Discussion: What Makes F&B Sustainable in the Retail Environment of the MENA Region Shopping Experience?

Panel experts share the latest wisdom assembled regionally. What makes F&B sustainable in

Alaa Sayed - leads the operations with Food Quest/Serv Quest (ALBAIK license operators in the UAE). He is an accomplished hospitality management professional with over two decades of robust experience in the F&B operations management, training, planning, P&L, and streamlining operating procedures along with sales & marketing deliverables to enhance overall business needs.

13:00 – 13:30

The Future of Retail and Plans of the Apparel Group - a One-on-One Session with Apparel Group CEO

13:30 – 14:00

Neeraj Teckchandani CEO & Director Apparel Group

David Macadam CEO MECS+R

Neeraj Teckchandani - is the CEO & Director of Apparel Group. The Apparel Group is a global fashion and lifestyle retail conglomerate headquartered in Dubai. Now 2,010 retail stores and 78 brands operate and flourish on all platforms. The Apparel Group employees 17,300 multicultural staff. With a strong presence in the GCC, the expansion of the Apparel Group now includes India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Future markets now include Hungary, Pakistan, Egypt and the Philippines. An Omnichannel exposure across all markets enables the Apparel Group to remain a market leader.

September 2022 Apparel Group opens first phygital fashion store in Dubai Hills Mall for the 6th Street Brand. 40,000 products available at self-service terminals. Automated and interactive fitting rooms. The future of retail.

Neeraj Teckchandani and David Macadam chat on stage about the future of retail and the plans the Apparel Group have to ensure their retail business continues to flourish at all levels.

13:30 – 14:00

Panel Moderator:

Nada Ghaoui Abousaab

Co-Founder & Partner

Fikra Consultants - Canada Toronto, Canada

Nada Ghaoui Abousaab brings over 26 years of experience across the MENA and North America business landscape, burnishing a strong reputation in driving brand recognition, placemaking, innovation, customer experience and driving market share and revenue generation through marketing strategies, partnerships, and data analytics.

Mohamed Galal

President & CEO

TSM Mall Management Cairo, Egypt

Mohamed Galal is a pioneering global executive in asset & shopping centre management. He is the Chairman & MD of TSM AlSanad. Mohamed successfully lead several mixeduse projects in Saudi Arabia, Egypt, France, Erbil, and Uzbekistan. He is a market leader in innovative commercial development and real estate management successfully bridging technical expertise with local markets.

Lee Talbott Director, Retail Fortfolio Roshn

Riyadh, KSA

Lee Talbott is a seasoned retail leasing and asset management advisor with a career spanning over 30 years in delivering successful leasing and asset management of some of the largest retail and mixed-use projects in Saudi Arabia, Dubai, Abu Dhabi, Qatar, the UK, Australia and China.

13:30 - 14:00

Retail/Lifestyle Destination & Customer Experience Transformation – New ideas on the Mixed-Use Projects across the GCC and beyond

Retail in the traditional form with abundance of fashion in the retail mix is now playing a reduced role in the new mixed-use projects globally. Hospitality, short term accommodation, residential, entertainment, F&B, healthcare, beauty, convenience retail are replacing the traditional mix from aging retail environments. Creating destination, staying visible, customer involvement and places of attachment, keeping customers engaged and entertained is now crucial.

Our panelists join us from Cairo Egypt, Kuwait, Riyadh KSA, Toronto Canada and Dubai

14:00 – 15:00

15:00

15:00 – 15:20

15:20 - 18:00

18:00

Chayya Bassi

Co-Founder & Chief Loyalty Consultant

Quick Brown Fox Consulting FZ LLC Dubai, UAE

Chayya Bassi has led the end-to-end creation, development, branding and launch of a Pan Emaar Gift Card as well as their group-wide loyalty program, U By Emaar, both of which she nurtured and managed up until August 2020. Her collaboration with Visa and Emirates NBD helped bring an award-winning credit card to market.

Networking Lunch

Close of Conference Day One

MECS+R Annual General Meeting

Exhibition & Networking

End of Day 1 Conference and Exhibition

CONFERENCE PROGRAM & SPEAKERS

Conference Day Two: Tuesday – December 6, 2022

09:30 – 10:00

Registration and Coffee Opening and Welcome Remarks

Richard Dean Master of Ceremonies Radio Anchor Dubai Eye 103.8

David Macadam CEO MECS+R

10:30 – 11:15

Keynote Address: Speed of Trust and Implications for Retail with Gen Z, Gen A and Millennials

Stephen M.R. Covey Co-Founder CoveyLink and the FranklinCovey Global Speed of Trust Practice

Speed of Trust and Implications for Retail with Gen Z, Gen A and Millennials.

How to Manage the Next Great Retail Opportunity? Why Trust? The simple, often overlooked fact about trust is this: work gets done with and through people. Thereisnothingmoreimpactfulonpeople,theirwork, and their performance than TRUST. - Stephen M.R. Covey

Come and learn first-hand from the global leader in the concept of Trust.

Stephen M. R. Covey is a Co-Founder of CoveyLink and the FranklinCovey Global Speed of Trust Practice. A sought-after and compelling keynote speaker and advisor on trust, leadership, ethics, and high performance, he speaks to audiences around the world. He is the New York Times and #1 Wall Street Journal bestselling author of The SPEED of Trust, a groundbreaking and paradigmshifting book that challenges our age-old assumption that trust is merely a soft, social virtue and instead demonstrates that trust is a hard-edged, economic driver.

11:45 – 12:15

Arabian Centres Company

The largest portfolio of lifestyle and retail centres in Saudi Arabia, and an ambitious strategy that will transform the industry in the years ahead. Come and listen to the insights from this ‘one-onone’ stage discussion and find out more about the next phase of growth for Arabian Centres.

Expansion of Turkish Gastronomy

Avi Alkas Chairperson Alkas Consulting

With more than 25 years of industry experience, Avi Alkas is a trailblazer in the commercial real estate market. He is personally responsible for introducing the “mall” concept to Turkey in the late 1980’s and set the terms and standards for retail leasing, shopping centre management and concept development in Turkey.

BigChefs

BigChefs is a leading Turkish restaurant which was founded in 2007 - 15 years ago.

Join us for a one-on-one discussion on stage with Gamze Cizreli, Founder and Chairperson of BC. Headquartered in Istanbul with 77 branches and 9 abroad.

Gamze Cizreli and Avi Alkas discuss on stage the future expansion plans for BC in the GCC markets and beyond. Come and learn about the opportunities for shopping centres throughout the GCC with the addition of BC brands to liven up the Retail Mix.

11:15 – 11:45

Growing the Largest Shopping Centre Operations in Saudi in the Coming Five Years

12:15 – 12:40

Improving Customer Experience & Customer Engagement

Alison Rehil-Erguven CEO

Gamze Cizreli Founder & Chairperson

David Macadam CEO MECS+R

Our panel of experts share their experience with the audience gained from careers built from working in retail around the world.

Learn in the 30 minutes of their time on stage the secrets which will make your year in 2023 a huge success!!

The following items will all be discussed.

Place Making, Retail Strategy, Branding, Way Finding, Interior Design, Brand Touchpoints, Loyalty, Increased Footfall, Proximity Marketing, Geo Loyalty, Geo Tracking, Importance of Data creating business value, the Rising Importance of Metaverse.

Panel Moderator:

Phil McArthur

Founder & Chairman

McArthur Retail Development Specialists

Dubai

Phil McArthur has dedicated his professional career to the development and expansion of retail destinations globally. Over the past 40 years, he has developed an international reputation for strategically positioning projects, ensuring efficient execution, and delivering consistently strong financial returns in the shopping centre industry across the Middle East, North America, North Africa, and Asia. Globally recognized shopping centre design and advisory business.

Panelists:

Alan Robertson CEO Air Design London England

Alan Robertson is a design expert who focuses on the built environment helping clients to make places people love. He is passionate about helping to design places that make people’s lives better.

Air Design is globally recognized shopping centre design and advisory business

Sion Roberts Chief Commercial Officer Coniq

Dubai, UAE

Sion Roberts is responsible for Worldwide Sales and Marketing at Coniq. He has over thirty years of experience in the Retail Technology sector, much of which is at CxO level.

12:40 – 13:10

12:00 - 13:00

13:10 – 15:00

15:00 – 15:30

16:00 – 18:00

18:00 – 21:00

Amit

Puri President

- Leasing DAMAC Properties

Amit Puri has been working to contribute to the global real estate sector for over 2 decades. He has spent over 8 years in the region curating stories for mixed-use assets. In his current role, Amit handles the entire P&L of the firm’s Retail, Residential and Hospitality leased assets.

Keynote Address: The Retail Futurist | Wake Up!

We are pleased to have Howard Saunders on stage to give all delegates a ‘no holds barred’ version of the future of retail in the GCC and beyond.

Howard is known for his upbeat and positive views on retail in the future. Come and enjoy his views on the GCC retail world and listen to his exciting wrap up to the conference!

Howard Saunders

Retail Futurist & Speaker Twenty Second & Fifth Ltd

The Retail Futurist, otherwise known as Howard Saunders, is a writer and speaker whose job is to see beyond retail’s currently choppy waters. Howard spent the first twenty-five years of his career at some of London’s most renowned retail design agencies, including Fitch & Company, where he created concepts, strategies, and identities for dozens of British high street brands. Today, Howard gives us great insights to the retail industry and what we can expect to enjoy in the future.

Leadership Master class with Stephen M.R. Covey | Mezzanine Floor, Salon 3

RSVP-ByInvitationOnly

Trust and Inspire for CXO’s: How Truly Great Leaders

Unleash Greatness in Others

Trust & Inspire is a new way of leading that starts with the belief that people are creative, collaborative, and full of potential. People with this kind of leader are inspired to become the best version of themselves and to produce their best work. People don’t want to be managed; they want to be led

Networking Lunch

MECS+R Board Meeting

MECS+R MENA Awards Presentation

MECS+R Awards Celebration Cocktail

Reception at Olive Garden

EXHIBITORS

Booth No. 6 - 7 AL HOKAIR GROUP SAUDI ARABIA

Booth No. 1 ALDREES PETROLEUM & TRANSPORT SERVICES COMPANY SAUDI ARABIA

Booth No. 29 - 34 ARABIAN CENTRES COMPANY SAUDI ARABIA

Booth No. SH2 ASI DESIGN SOLUTIONS UAE

Booth No. 38 - 39 AZAD PROPERTIES SAUDI ARABIA

Booth No. 16 BLACHERE ILLUMINATION UAE

Booth No. 44 CONIQ UAE

Booth No. 20 - 21 DALMA MALL UAE

Booth No. 13 & 15 DAMAC PROPERTIES UAE

Booth No. 9 & 11 DANAH REAL ESTATE - AL RASHID MALL AL KHOBAR SAUDI ARABIA

Booth No. 24 - 26 DIRIYAH GATE DEVELOPMENT AUTHORITY SAUDI ARABIA

Booth No. 35 - 37 EZDIHAR REAL ESTATE DEVELOPMENT SAUDI ARABIA

Booth No. SH4 FOOTPRINT UAE

Booth No. SH6 GIFTIFY BELGIUM

Booth No. 45 - 48 HAMAT HOLDING SAUDI ARABIA

Booth No. 27 - 28 LPFLEX BASE INDUSTRY LLC UAE

Booth No. SH3 MIDDLE EAST COUNCIL OF SHOPPING CENTRES & RETAILERS UAE

Booth No. 40 MK ILLUMINATION UAE

Booth No. 42 OLAAT DEVELOPMENT COMPANY SAUDI ARABIA

Booth No. 8 RETRANSFORM (ANNET TECHNOLOGIES MIDDLE EAST FZE) UAE

Booth No. 3 SAUDI BONYAN SAUDI ARABIA

Booth No. 10 SENSORMATIC SOLUTIONS UAE

Booth No. 41 THE C MALL SAUDI ARABIA

Booth No. 12 & 14 THE CLOCK TOWERS SHOPPING CENTER SAUDI ARABIA

Booth No. 17 THELEISUREWAY SPAIN

Booth No. SH1 TILAL VILLAGE / AL RAHJI INVESTMENTS SAUDI ARABIA

Booth No. 5 TRAFIKI DIGITAL MARKETING UAE

Booth No. 19 UNIFYND TECHNOLOGIES INDIA

Booth No. 4 V-COUNT & V-GLOBAL UAE

Booth No. 18 VEMCO GROUP UAE

Booth No. 43 VINDICO UAE

Booth No. SH7 WOVVTECH UAE

Booth No. 2 YANGO DELI TECH UAE

Booth No. 22 - 23 YARDI SYSTEMS UAE

DEAL MAKING

SALON 1 - VIP ROOM ARABIAN CENTRES COMPANY SAUDI ARABIA

SALON 2 - VIP ROOM INGKA CENTRES SWEDEN

SALON 4 - VIP ROOM HAPPY PEOPLE TURKEY

BOOTH 16 BLACHERE ILLUMINATION UAE

BOOTH 35 - 37 EZDIHAR REAL ESTATE DEVELOPMENT SAUDI ARABIA

BOOTH 45 - 48 HAMAT HOLDING SAUDI ARABIA

BOOTH 12 & 14 THE CLOCK TOWERS SHOPPING CENTER SAUDI ARABIA

BOOTH 17 THELEISUREWAY SPAIN

BOOTH 19 UNIFYND TECHNOLOGIES INDIA

BOOTH 22 - 23 YARDI SYSTEMS UAE

EVENT FLOOR PLAN

Organized by

Arabian Centres is the creator of new, immersive lifestyle destinations through the largest network or owned, developed and operated shopping centres and complexes in Saudi Arabia. The company’s high-quality centres, located throughout the country, bring together the perfect mix of shopping and lifestyle experiences in one carefully crafted space. From its much-loved community malls to iconic regional centres, such as Al Nakheel Mall and Mall of Arabia, as well as a pioneering outdoor lifestyle destination, U-Walk Riyadh, Arabian Centres aims to create a space that delivers something for everyone.

Listed on the Saudi Stock Exchange, Tadawul, Arabian Centres currently owns, operates and manages 21 commercial centres, with more than 4,300 stores, located strategically throughout 10 cities in the kingdom. With a total GLA of nearly 1.34 million square meters, the company’s malls provide Saudi shoppers with access to a full range of international, regional and local retail brands. Arabian Centres recently launched its flagship Jawharat projects, in Riyadh, Jeddah and Al Khobar, a new era of lifestyle destinations in the kingdom, offering luxury retail, dining and entertainment in a first-of-its-kind format for Saudi Arabia. 8338-

Arabian Centres Company

Khalid AlJanahi Chief Leasing Officer

Hamat is a leading company in the commercial real estate industry in the Kingdom. We own and operate a portfolio of the finest shopping centres with international standards across the Kingdom.

Since its founding in 2012, Hamat has experienced tremendous growth and has played a critical role in reshaping the industry by creating unparalleled destinations for shopping and entertainment. We take pride in creating places that became the most preferred destinations for tenants and customers alike.

Today it stands as a testimony to all that we’ve achieved over the years and is the driving force that inspires us to move forward. We strive to continuously upgrade the shopping experience through our commitment to our tenants to own and efficiently operate smartly designed shopping centres and to deliver superior services to shoppers to maximize footfall. To create value for our customers, employees and clients. We distinguish ourselves through our innovative digital solutions for creating a better shopper experience and engagement.

Hamat Holding

Tulip Tower, First Floor, King Fahad Road PO Box 2323, Riyadh 12333, Kingdom of Saudi Arabia

Anas Al-Qadi Chief Commercial Officer

+966 92 000 9034 crm@hamat.sa www.hamat.sa

With over 18 million visitors per year, more than 600 retail stores, 12 cinema screens, 5 entertainment centres and 73 F&B outlets; The Red Sea Mall is Jeddah and the Kingdom of Saudi Arabia’s leading retail destination. The Red Sea Mall is inviting, inspiring, and rewarding. We make visitors feel like guests rather than customers, our destination is inspiring to guests, tenants and employees and we create positive brand experiences across the retail journey. The Red Sea Mall’s shared values (comfortable, welcoming, exciting, and unique) distinguish us as a dynamic place to work and an engaging place to visit. Our values shape our business and guide us in making the right decisions. At the Red Sea Mall, we are passionate about what we do, we love to smile and are always close to hand.

Mohammed Bayazeid Senior Marketing Manager

Red Sea Mall

PO Box 54320, Jeddah 21514

Kingdom of Saudi Arabia +966 12 215 1551 w.bayazeid@redseamall.com www.redseamall.com

Widyan

Diriyah Square is the commercial heart of the Diriyah giga-project in Riyadh, the Kingdom of Saudi Arabia’s foremost heritage and mixed-use development and one of the most exciting projects underway in the world today.

Developed by Diriyah Gate Development Authority (DGDA), the project is a true canvas for presenting Saudi Arabia’s culture and heritage to the world through transforming the historic area of Diriyah - the birthplace of the Kingdom of Saudi Arabia - and providing residents and visitors alike with an improved quality of life proposition unlike anything else in the region. A central pillar of HRH Crown Prince Mohammed bin Salman’s Vision 2030 blueprint, the Diriyah project will help showcase over 300 years of Saudi Arabian history through an engaging and inspiring collection of cultural, educational, hospitality, retail and dining-led experiences for residents and visitors alike.

Located just 15 minutes from downtown Riyadh, Diriyah Square will bring together over 400 of the world’s finest luxury and lifestyle brands, complemented by more than 100 traditional Saudi concepts. The district will deliver a complete lifestyle offering from leisure and entertainment experiences to luxurious hotels, and modern places to work and live that resonate with and celebrate the traditional Najdi architecture and spirit of Diriyah, all within a pedestrian-centric environment.

With construction well underway for the Diriyah masterplan, DGDA is already making final preparations to launch its first assets, At-Turaif, the birthplace of the Kingdom of Saudi Arabia and a UNESCO World Heritage site and Bujairi Terrace, set to become Riyadh’s premiere dining destination, before the end of 2022.

Diriyah Gate Development Authority

Stephan Spöhr Senior Leasing Director

8500 Prince Sattam lbn Abdulaziz – Al Sho AD DIR’IYAH 12572-4000, Kingdom of Saudi Arabia sspohr@dgda.gov.sa diriyah.sa

A place like no other

Welcome to Diriyah, the birthplace of the Kingdom of Saudi Arabia, steeped in history, culture, and promise.

At the heart of Diriyah, Diriyah Square will bring together 400 of the world’s finest brands, complemented by 100 artisanal Saudi concepts.

The district will deliver a complete lifestyle offering; from leisure and entertainment to luxurious hotels and modern places to work and live, that resonate with and celebrate the traditional Najdi architecture and spirit of Diriyah.

diriyah.sa

Yardi® develops and supports property, asset and investment management software and mobile apps for all types and sizes of real estate companies and portfolios. Understanding and delivering solutions that meet the individual needs of specific markets is at the heart of what we do, including meeting the challenges of retail real estate management. Our solutions help clients optimise all aspects of retail centre management, allowing clients to easily evaluate current and future occupancy with visual floor plan graphics, attract prospects, improve customer experience and gain better analytical insight from a single connected platform.

Established in 1984, Yardi’s global headquarters is based in Santa Barbara, California and serves clients worldwide from offices in Australia, Asia, the Middle East, Europe and North America. Based in Dubai, Yardi has grown its Middle East operations substantially over the past 10 years. For more information, visit yardi.ae.

Yardi Systems

Yardi Systems Limited, Unit 331-336

Saja Nowwar Marketing Associate

DIC Building 16, Dubai Internet City, PO Box 500562 Dubai, United Arab Emirates +971 4 432 2679 saja.nowwar@yardi.com www.yardi.ae

Ezdihar Real Estate develops unique commercial and residential properties in prime locations throughout Saudi Arabia.

Our mission is to create urban environments that inspire a vibrant, wholesome lifestyle; and we are proud to align with the Kingdom’s 2030 vision to improve quality of life by creating higher standards of living, working, and recreation.

Currently, Ezdihar’s portfolio includes Garden Residence, a residential community in Riyadh; Ezdipark, a business complex in Riyadh; and the Cove, a recreational hub spanning the iconic corniche in Jeddah.

Ezdihar Real Estate Development

Azad Properties is an asset and property management company based in Jeddah, Kingdom of Saudi Arabia. Founded in 2017, Azad Properties specializes in real estate activities and projects including retail, workshops, and other commercial properties. creating and managing great spaces that cater to investors, retailers, and tenants. We aim to form strategic partnerships with businesses to improve the nation’s quality of life. Keeping in mind the Saudi Vision 2030, Azad intends to bring about real development of its properties by introducing innovative solutions. It plans on accelerating the business and entertainment sectors to improve the facilities made available to the Saudi public.

Azad Properties

Ahmed Mujallid Senior Marketing Manager

Quartz Building, Third Floor, Al Kurnaysh Rd Ash Shati, Makkah Province, Jeddah City 23953 Kingdom of Saudi Arabia +966 92 002 2575 info@azad.com.sa / a.mujallid@azad.com.sa www.azad.com.sa – www.souq7.sa

With over 20 million visitors from all over the world each year, 190,000 sqm of commercial space, 7 floors, and over 600 stores, The Clock Towers Shopping Center is Makkah’s largest retail complex. It is in the heart of Makkah and only a few steps away from Masjid Al Haram. Being the largest in Makkah, the team is constantly working on modernizing and ameliorating all visitors’ experiences for an unforgettable shopping spree. Considering that it also serves as the complex’s main entrance from the Haram area where visitors must pass through the mall to reach hotel lobbies, this offers unparalleled footfall.

The Clock Towers Shopping Center

Fadi Hamameh Marketing Director

Visitors can also find everything they need at the Clock Towers Shopping Center as it is a destination for everyone who wants to spend time whether alone or with their family while dining at one of our many fantastic restaurants, coffee shops, and food courts or while visiting the many fashions and souvenir shops. This destination is the place to be and accompanies all visitors for an unforgettable experience. Place your brand inside The Clock Towers Shopping Center now. The Clock Towers Complex, Makkah Kingdom of Saudi Arabia +966 55 266 2992 leasing@theclocktowers.com www.theclocktowers.com

Dalma Mall, is a super-regional shopping mall and one of the largest in Abu Dhabi, prominently situated on Abu Dhabi-Tariff Al Ain highway, opposite to Mohammed Bin Zayed City at the heart of Abu Dhabi’s growth corridor. Sprawling across a total built-up area of 2.75 million sq. ft. and a retail space (GLA) of 1.63 million plus sq. ft. area, the mall houses a wide range of international and local fashion brands, entertainment, and dining options.

Owned by The Developers Holding LLC, the mall boasts of more than 450 renowned retail brands such as Carrefour, Centrepoint, Debenhams, H&M, Marks & Spencer, Max, Matalan, Home Centre, Pottery Barn, E-max, Jashanmal, Fitness First, Toys R Us, Fun City and many more, including a wide collection of over 50 F&B outlets, 14 screens Cinema and a large variety of Entertainment stores.

A short distance from Maqta Bridge and Abu Dhabi’s International Airport, Dalma Mall, is one of Abu Dhabi’s shopping and tourist destinations whilst being a part of the strategic plan of Abu Dhabi’s 2030 vision which sets out the framework of Emirate’s long-term growth.

Dalma Mall

Lino Oommen Baby Marketing Manager

PO Box 91122, Abu Dhabi, United Arab Emirates +971 2 550 6111 info@dalmamall.ae www.dalmamall.ae

Kinan is one of the leading companies in the development and management of residential communities in addition to the development and management of commercial centers in various cities of Saudi Arabia.

Kinan is a Saudi closed joint stock company with a capital of SR 1.7 billion and was established in 2003.

Kinan has and is developing 6 residential projects in Riyadh and Jeddah on an area of over 6 million square meters. With more than 17,000 residential units and investments of more than 6 billion Saudi riyals, it also develops and operates 10 commercial centers in 6 Saudi cities with investments of more than 1.4 billion Saudi riyals.

Kinan International Real Estate Development Co.

13th Floor, Saudi Business Center, Madinah Road PO Box 32200 Jeddah 21428, Kingdom of Saudi Arabia

Rami Tayyib Marketing Manager

+966 12 651 9393

+966 55 550 5665 rtayyib@kinan.com.sa www.kinan.com.sa

Al Hokair Group name has been associated with tourism and entertainment in the Kingdom of Saudi Arabia and the Arab world since 1975 when Sheikh Abdul Mohsen Al Hokair started his career by investing in entertainment and hotel hospitality sectors. Over the past five decades, the group’s activity expanded to include 80 entertainment centres, 35 hotels and three commercial centres in Saudi Arabia and the United Arab Emirates.

Al Hokair Group continues to develop its tourism investments to provide the best of what major international companies offer by attracting expertise and forming fruitful partnerships that develop investment returns and make a difference in the fields of entertainment and hotel hospitality in the middle east.

Since the beginning of its business in the Malaz Theme Park in Riyadh, the entertainment sector of the group has expanded until it became the largest in its field in the Middle East region. Today, the group entertainment centres are spread across the region with annual visitors exceeding 30 million.

The group has succeeded in maintaining its leading position in entertainment as the first and most significant investment company in this region.

Al Hokair Group

Al Hokair Group Building, 2757 Northern Ring Br Rd Al Muruj, Riyadh 12283, Kingdom of Saudi Arabia

Attia General Manager-Entertainment Al Hokair Group

+966 11 413 4444 info@alhokair.com m.attia@alhokair.com www.alhokair.com

Mohamed

Coniq is the Total Customer Engagement Company for growth-minded shopping malls, outlets and retail brands. The platform Coniq IQ provides a faster, simpler and more economical way to generate revenue by understanding, anticipating and engaging customers through unique and personalised experiences in real-time across multiple channels. Coniq IQ provides the tools and data needed to increase shoppers’ trust, satisfaction, and loyalty through unique and personalised experiences. Coniq powers over £1billion in sales annually for its customers, with more than 20 million consumers shopping from 1,800 brands in 25 countries worldwide.

Hundreds of shopping centres and retailers trust Coniq to generate footfall, sales and loyalty. Our clients include LIWA, AW Rostamani Group, Reem Mall, Apsys, Bicester Village, Compagnie de Phalsbourg, Mall of America, Mall Luxury Outlet, Starbucks, VIA Outlets and many others. For more information, visit www.coniq.com

Coniq

Albright Senior Marketing Manager

Lamborghini B. 2nd Floor PO Box 413184, Dubai, United Arab Emirates +971 4 524 0354 marketing@coniq.com www.coniq.com

Carly

Unifynd enables malls to manage their customer lifecycle digitally through custom-designed mobile applications and chatbots. Malls can use our platform to drive targeted marketing campaigns, launch their own loyalty programs and understand customer purchase behaviour. Our product is a B2B2C solution which empowers mall management teams to optimize customer journey end to end - from planning their trips to the mall, shopping and finally, encouraging revisits. Our variety of features allows malls to enable some crucial and convenient services such as VIP parking, hands-free shopping and wayfinding/navigation at their properties. Malls can select the features they wish to enable at some or all of their properties and Unifynd’s platform allows them to create a selfbranded mobile application at a next-to-nothing setup cost with the fastest go-to-market.

Aldrees Company is considered one of the pioneering companies in building and operating a series of fuel stations, where the first of its stations was operated in 1957 in Riyadh.

Attractive and distinctive, with international specifications comparable to its counterparts developed countries, reaching more than 750 stations around the Kingdom.

Since the beginning, the company has been keen to use the latest technologies to serve its customers and pioneers by providing services such as electronic payment for the customer and providing the latest solutions technology for refueling at stations, through the electronic refueling system (Wa’i), which we launched in appreciation of your dealings with us

Aldrees Petroleum & Transport Services Company

Al Naseem District, PO Box 276331, Riyadh Kingdom of Saudi Arabia

Turki Almalki Marketing Director

+966 11 235 6666

+966 56 844 4461

tmalki@aldrees.com www.aldrees.com

Benefits

Yango Deli Tech is a global tech company that provides proprietary technologies and expertise for E/Q-Commerce and retailers. The company offers a universal set of tools which help traditional retailers and marketplaces transition from brick-and-mortar business models to online trade with significant improvement in delivery processes. Yango Deli Tech’s end-to-end tech stack includes various solutions for fulfilment, delivery and analytics enabling retailers to deliver goods on time and in full. The team has global expertise in building profitable and scalable online delivery systems from dark stores to software.

Business Development Manager

Yango Deli Tech

Kate Udod

The C Mall is located in the heart of the prestigious downtown of Khobar, the most strategic prime location at sea front for food and beverage and entertainment destination, with a total GLA of 17,000 sqm.

It was established in 2000 and has continued for years of success and in line with KSA 2030 Vision a massive development of The C Mall is currently underway, paving the way to welcome its visitors with a 2000 car parking which facilitate visitors and family journey.

Further enhancing the mall’s food and beverage, retail and entertainment experience, The C Mall offers an unparalleled variety combined with dining, entertainment and leisure attractions. The new chapter of The C will be elegantly designed featuring cafés and restaurants, accessory outlets, along with other retail brands.

It welcomes more than 100 outdoor & indoor outlets along with outdoor zone for gathering and socializing.

The C Mall

Khobar, Kingdom of Saudi Arabia

+966 13 810 1770

Fahad H. Al Sheikh

Property Manager

+966 59 999 9123 info@the-c.co fahad.alsheikh@abdulla-fouad.com www.abdulla-fouad.com

The C Mall is located in the heart of the prestigious downtown of Khobar, the most strategic prime location at sea front for food and beverage and entertainment destination, with a total GLA of 17,000 sqm.

It was established in 2000 and has continued for years of success and in line with KSA 2030 Vision a massive development of The C Mall is currently underway, paving the way to welcome its visitors with a 2000 car parking which facilitate visitors and family journey.

Further enhancing the mall’s food and beverage, retail and entertainment experience, The C Mall offers an unparalleled variety combined with dining, entertainment and leisure attractions. The new chapter of The C will be elegantly designed featuring cafés and restaurants, accessory outlets, along with other retail brands.

It welcomes more than 100 outdoor & indoor outlets along with outdoor zone for gathering and socializing.

OFFICIAL SIGNAGE PARTNER

Champion Digital (a member of Champion Group) specialises in the latest digital advertising solutions including indoor and outdoor LED screens, LCD signage displays and interactive technologies. Our indoor and outdoor solutions enhance the overall consumer experience across all industries. Such displays are custom-made to each client’s requirement ensuring their advertising objectives are met and they get a very high ROI on their advertising investments using such solutions. Champion Digital also provides rental solutions for events, exhibitions and conferences. We are also proud to launch our latest C Robotics division which focuses on providing innovative robotic solutions for delivery, service and advertising applications.

In addition, Champion Neon is our Group’s pioneering signage manufacturer with over 32 years of experience in the region. Together, we provide turn-key signage and digital display solutions to our corporate clientele, with the highest quality standards, creativity and craftsmanship.

Let the Champions bring your brand to life and be a part of your success story!

Champion Digital

Champion Group HQ - Dubai Investments Park 2 Dubai, United Arab Emirates

Merchant Managing Director

+971 4 285 6595 shazil@champions.me www.champions.me

Shazil

OFFICIAL AIRLINE PARTNER

SUPPORT PARTNERS

Emirates is the world’s largest international airline with a global footprint across six continents. The airline operates one of the most modern and efficient aircraft fleet comprised of Airbus A380 and Boeing 777 aircraft – connecting passengers and facilitating global trade to and through its modern hub, Dubai to over 130 destinations. With a culturally diverse workforce, Emirates caters to its global customer base by delivering exceptional services and world-class products. The airline also supports local communities worldwide and brings people together through its vast portfolio of international sports and cultural sponsorships. Since its inception, the airline has been recognized with hundreds of international awards for operational excellence, innovative services, and industry leading products – making Emirates one of the world’s most recognized airline brands. www.emirates.com

Founded in 1996 and listed in 2021, Semir Group operates 10 brands, 5 of which are private labels, our 2 main brands Semir for adults and Balabala for kids are looking for additional overseas franchise partners.

The group also operates international brands such as Asics Kids, Puma Kids, Marc o’Polo and Juicy Couture through franchise operations. Balabala, currently trades in over 4,800 stores in China and over 40 stores internationally. Based on Euromonitor data, Balabala is the No.1 kids wear brand in China. On the other hand, Semir brand operates in over 3,000 stores in China and 20+ stores internationally.

For more details contact us at: https://global.balabala.com/pages/business-opportunities-1

SUPPORT PARTNERS

Since 1969 Dhamani has grown into a vertically integrated company offering a wide variety of rare Diamonds and precious stones to create the finest jewellery set in beautiful designs while ensuring the highest level of craftsmanship. Dhamani’s commitment to exclusivity & creativity is highlighted with the “Dubai Cut” diamond, a distinctive cut technique that elevates the beauty of a diamond, which can only be found at Dhamani and nowhere else in the world. www.dhamani.com

Orange Bed and Bath®️ was established in 2002 based in Jeddah, with 50 showrooms around the kingdom of Saudi Arabia, our vision is to be the leading home textile company in the region. Since then, our mission is to continuously provide high quality products characterized by sophistication and luxury. Known by innovative designs, product comfort, and dedication to serving our valued customers.

www.orangebedbath.com

THE FUTURE is now

In the future, more airlines will have soft luxurious leather seats, raised footrests and more room to stretch out. They might even have delicious gourmet meals and thousands of entertainment channels. Meanwhile at Emirates, you can fly today. Introducing the new Premium Economy cabin on selected routes.

SUPPORT PARTNERS

Sahara Centre is strategically located on the DubaiSharjah Highway and first opened its doors to customers in February 2002. Prior to the extension fit out, the mall was already home to an eclectic range of retail outlets, with key anchor stores, including renowned brands, such as Mango, Lacoste, Steve Madden, Tommy Hilfiger, Swarovski, Zara, Centrepoint Promod, Bershka, Pull & Bear, Rodeo Drive, Montblanc, LC Waikiki, E-City, Jumbo Electronics, Samsung, Swatch, Hour Choice, 1915 by Seddiqi & Sons, Oysho, Victoria’s Secret, Samsonite, New Yorker, R&B Kids, Wojooh, Calzedonia, Bose, iStyle, Calvin Klein, HEMA, Rivoli, Omega, Rivoli Eyezone, Trendy Times, Style88 and others. www.saharacentre.com

Strategic Retail Development Planning

Retail Leasing Services

Retail Real Estate Management & Marketing Strategies

Operating Mall Review & Turnaround Solutions

Our experience and expertise spans across Shopping Centres, Lifestyle Centres, Mixed-Use Properties, Resort Retail, Community Malls, Business Improvement Districts, and Master Planned Communities. Our client base covers a wide range of projects at the concept stage, projects that are under development as well as those that are underperforming post-opening. We assist projects that are looking to take their asset performance to the next level. We work diligently to understand each unique project and the characteristics of its trade area. Our mission is to provide well-researched analysis and recommendations for improvement on every project we pursue. www.mcarthur-specialists.com

Pursuing Greatness

Right Selection Global Thought Leadership (RSGTL) is a global initiative, your “Ultimate Source” of Learning Solutions, spanning nearly three decades, with a goal to transform millions of lives by providing life changing programs, with the best solutions for you and your company.

With the right help and guidance, each one of us can achieve our dreams and transform our lives. All we need to do is to be open to learn from the experts who have been sharing their deep insights, personal experiences and success stories along their amazing journey

RSGTL are here to help you easily connect and learn from these “Global Gurus”. Visit us at: www.rightselection.com

V4texx Music Group LLC is an established Entertainment and Music Record Label Company. V4MG is an all-in-one Music, Media, and Entertainment hub that provides Live Entertainment, Record Contracts, Performance Residencies and Filming Projects including NFT and Metaverse Partnerships.

This is Creativity. This is Entertainment. This is where your vision and your dream can flourish. - CEO Dante Kennedy

Dante Kennedy is the Entertainment & Music Director for the Palazzo Versace Hotel Dubai. For more info, visit: www.v4texx.com | www.instagram.com/ v4texx | www.instagram.cm/dantekennedy

MENA Awards Voice Over Production

McARTHUR Retail Development Specialists provides comprehensive consulting, planning and management services to owners of retail developments around the MENA and Asia regions, including:

Exclusive Delegate Bag Sponsor

SUPPORT PARTNERS

PATHFINDER is an undisputed market leader in Retail Intelligence space. With rich expertise over the last 25 years, grown into trusted partners for leading Airports, Shopping Malls, & Retailers.

We have integrated B2B with over 2000+ brands, 150+ shopping centers, 40+ airports across India, UAE & Saudi Arabia, are processing an average 375K+ transactions every day cumulating to an annual GMV of 1.5B USD on our platform.

We are set to create PHYGITAL experience to seamlessly engage with end customers, access digital marketplaces across the ecosystems in both Physical & Digital universe to churn granular data from customer’s daily shopping behavior.

Get in touch with us--

Careem is the everyday Super App for the greater Middle East region. A pioneer of the region’s ride-hailing economy, Careem provides a host of daily services that people need to move around, order things, and transfer money in one unified smartphone app. Established in July 2012, Careem operates in over 80 cities across 10 countries and has created two million income-generating opportunities in the region

www.careem.com

Exclusive Awards Celebration Sponsor

Some call us experts. Most know us as pioneers. With over 500+ relationships, 40 countries, 50,000 installations globally – Xpandretail powered by Sàvant has been delivering secure cloudbased business intelligence platforms for over 20+ years. Xpandretail have reputedly designed the best-in-class AI and machine learning tools that collect insights for all industries with an aim to enable smart decision-making and scalability on a whole new level. We’ve proudly partnered with corporations and Fortune 500 companies –enabling them to boost profitability and increase operational efficiency and output for faster growth.

Powering business with Tomorrow’s data! www.xpandretail.com

MEDIA PARTNERS

Global Trend Monitor (GTM) is a comprehensive guide for individuals who like unique, bespoke and extraordinary elements that sets them apart from everyone else.

Each issue covers stories on Retail, Luxury Lifestyle, Hospitality, Real Estate, Yachting, Fashion and Beauty, Horology, Automotive, Travel & Tourism, Aviation, Art & Culture, Healthcare and Technology. www.globaltrendmonitor.com

Coral Coast PR is a dynamic creative boutique communications consultancy with expertise to help clients achieve clearly defined bespoke solutions, tailor made to raise their profiles with measurable results.

We have a team of global communication experts strategizing quality media coverage and exposure for clients locally, regionally, and globally.

Our PR campaigns integrates all marketing activations in synergy with internal and external communications across diverse sectors and industries that include Retail, Travel & Tourism, Aviation, Hospitality, Yachting, Sports, Art & Culture, Real Estate, Technology, Horology as well as Fashion & Beauty. We make it our business to understand client’s objectives and deliver results that make a difference to all stakeholders. www.coralcoastpr.com

EXHIBITORS

US : BOOTH STAND SH2

Suite 1706-1708, 17th Floor Tameem House, Barsha Heights Tecom, PO Box 113926 Dubai, United Arab Emirates

Rosanne Fernandes

General Manager - Business Development

+971 4 454 2929 info@asi-world.com www.asidesigns.com

ASI Design Solutions

ASI Design Solutions, the design division of ASI Group, is dedicated to providing Turnkey (concept to completion) Solutions for the Leisure & Entertainment Industry worldwide. We offer Creative, Innovative, Operationally Efficient, and Experiential Design Solutions for Indoor Entertainment Venues, Adventure, Playscape, Competitive Socializing Concepts, Bowling, Gastro-gaming, and Edutainment Destinations.

Our Multi-disciplinary team comprises Architects, Business Analysts, Imagineers, Interior Designers, Leisure Industry Operators, Technical Experts, Project Managers, and Scenic Artists - all seated under one roof and driven by a passionate desire to create unique, self-sustaining, and profitable leisure destinations.

Find out more about us at www.asidesigns.com

VISIT

EXHIBITORS

FAB Property Management Buildings

Building 22 Unit 3 A-B DIP 1 PO Box 340742, Dubai United Arab Emirates

Mehmet Soltay

General

Manager for Middle East

+971 4 254 8856 blachere-middleeast @blachere-illumination.ae www.blachere-illumination.ae

Blachère Illumination LLC

Blachère is the original and largest illumination provider with over 49 years experience and a network of 26 branches worldwide, we create sublime light sculptures for over 150 countries.

From the twinkling lights on the Eiffel Tower to welcome the new millennium to the illumination of Champs Élysées, the most beautiful avenue in the world, Blachere Illumination has illuminated cities such as Dubai, Istanbul, Amsterdam, Vienna, Moscow, London, Rio and many more.

Shopping centres are no longer places to make purchases but are social life-enhancing spaces, designed to offer the visitor a unique experience. Digitalization, generating a buzz, staging a display - everything is put in place to ensure that the visitor enjoys their shopping centre experience with a series of surprises and special touches.

Ulaya, Al Khobar Kingdom of Saudi Arabia

Luc Lescault Leasing Director

+966 92 002 2977 leasing@danah.com.sa www.rashidmall.com

Danah Real Estate – Al Rashid Mall Al Khobar

Danah Real Estate Company, the real estate arm of AlRashid Trading & Contracting Company, owns and manages a diversified portfolio of assets with proven expertise in shopping centre, residential, commercial and hospitality.

Its properties include the iconic Al-Rashid Mall-Khobar. Since 1995, the mall has been a significant destination in the retail landscape of Saudi Arabia, thanks to strategic relationships with all the region’s top retail and entertainment groups.

The shopping centre, while trading, is undergoing a massive renovation to welcome the most desirable brands and create an unmatched favourite destination for visitors and retailers alike.

Al

Official Exhibition Contractor

Footprint LLC

Dubai Industrial Park 1 PO Box 36270 Dubai United Arab Emirates

Rohan Dodhi Manager, Business Development

+971 55 558 9933 rohand@footprint.ae www.footprint.ae

Cantersteen 47, 1000 Brussels Belgium

Davidson Head of Region / General Manager - MENA

+971 55 916 3513 salesinfo@giftify.me colin.davidson@giftify.me www.giftify.me

VISIT US : BOOTH STAND SH4

Footprint is a Communication, Design and Production based Group founded in the year 2000 with a full-fledged fabrication & graphic printing facility.

We believe in creating a synergy with our clients by working hand-in-hand catering to every specific need with an attention to detail. Our dedication and diligence have seen our client portfolio expand, serving top national and international brands over the years.

Footprint is home to over 100 employees, headed by a team of qualified industry professionals who are supported with a 55,000 sqm in-house production facility located at the Dubai Industrial Park.

With our office and production facilities located in Dubai and Riyadh, we are capable of serving our clients across the region.

VISIT US : BOOTH STAND SH6

Giftify

Giftify is more than just a Gift Card. We work to empower shopping centres, retail parks, shopping outlets, and city centres with fresh, tech-forward gift card marketing solutions. Hundreds of shopping and retail centres across Europe have already chosen Giftify as their gift card and seasonal promotions partner, with more centres signing up every week. Our multinational team is constantly working to evolve and enhance both our services and tools with innovative solutions, integrated payments, and built-in reporting. At Giftify, we’ve built our reputation on tailored solutions, eco-conscious gift cards, secure payments, marketing advice, and customer support.

Colin

VISIT US : BOOTH STAND SH3

PO Box 341 242, Dubai Industrial City, Dubai, United Arab Emirates

Sanjay Nambiar. A Administration Manager

+971 4 371 2550 admin@lpflex.com www.lpflex.com

LPFLEX BASE INDUSTRY LLC

LPFLEX International is a full-service supplier of industryleading static and digital signage and customer engagement solutions. We are committed to delivering the best in innovation, technology, and quality service to our clients. We have built robust, long-lasting brand-consumer engagements for thousands of companies.

As a subsidiary of Maas & Roos AG, LPFLEX brings to the UAE over 99 years of expertise. Maas & Roos AG has established itself as a global industry leader known for superior product technology and unparalleled customer service.

To guarantee complete customer satisfaction, we manufacture all our signage and digital marketing units in one of two stateof-the-art production facilities in Germany and the UAE.

VISIT US : BOOTH STAND 40

Shangri La Hotel, Office 702 Sheikh Zayed Road, Dubai United Arab Emirates

Mohammed Saeed Senior Manager

+971 4 298 0888 mohammed@mk-illumination.ae www.mk-illumination.ae

MK Illumination

At MK Illumination, we know how to connect with your customers. We are the world leader in spectacular festive lighting, decorations, animations, and grottos and are experienced at creating unique atmospheres that attract people and engage with their emotions. We have been an established and popular company with an excellent track record for the best customer satisfaction.

We create exceptional temporary and permanent display concepts tailored to your specific location. Thanks to our local proximity, global approach, and production facilities, we can deliver bespoke projects of any size and scale. We set the industry standards in design, development, technical expertise, service and in corporate social responsibility –providing excellence in everything we do.

re ransform

D204, Dubai Silicon Oasis

Headquarter Building

Dubai Silicon Oasis PO Box 341472 Dubai, United Arab Emirates

Pinkesh Shroff Vice President - Business Development Europe & Middle East

+971 4 501 5931 +971 52 777 4337 pjshroff@retransform.com www.retransform.com

Retransform

(Annet Technologies Middle East FZE)

VISIT US : BOOTH STAND 8

We are a global technology provider and partner, dedicated to the real estate industry.

We offer bespoke technology solutions, business management services and insightful analytics to all real estate sectors, including office, industrial, retail, hospitality, multifamily and residential. We are experts in developing and implementing state-of-the-art technology, tailored to your business requirements. Through our platforms and services, we create efficiencies and improve productivity, creating more time for humans to do what they do best.

With offices across North America, Europe, Middle East, India & Australia, we provide expertise & support to hundreds of companies and thousands of individuals across the globe.

VISIT US : BOOTH STAND 3

659 King Fahad Road PO Box 9102

Kingdom of Saudi Arabia

Shaukat Khan CEO

+966 11 8290 800 s.khan@saudibonyan.com.sa www.saudibonyan.com.sa

Saudi Bonyan

Saudi Bonyan is the real estate development arm of Abdulrahman Saad Al Rashid & Sons Company in Saudi Arabia. It is a wholly owned subsidiary. Saudi Bonyan has a large and diversified portfolio of income generating assets that span across different sectors such as retail, residential and mixed developments. The company also engages in land development as part of its strategy.

Paseo de la Ribera 8. 50014 Zaragoza - SPAIN

Mihaela Maxim

Business Development Manager

+34 976 226 152

+34 642 541 074

mgmaxim@theleisureway.com www.theleisureway.com

theleisureway

VISIT US : BOOTH STAND 17

At theleisureway, we are committed to bringing value to assets by creating magnet content to generate traffic and increase dwell time and repetition.

We create people-centric places that promote a sense of comfort and belonging, allow for social and cultural interaction that supports the economy and bring life to places, fusing the electricity at the intersection of people, place, and emotion.

Services that we provide: Project Diagnosis Leisure Assessment Master Planning Technical Development Concept Design Manufacturing Execution Certification

Our aim is to create emotions along the customer’s journey, to build leisure ecosystems and add value thanks to tailor-made spaces.

Tilal Village, An Naseem District Makkah, Kingdom of Saudi Arabia

Tilal Village

Leasing Manager

+966 55 299 9050

leasing@ari.com.sa Twitter.com/TilalVillage

VISIT US : BOOTH STAND SH1

Tilal Village is a large mixed-use development located 6km south of Masjid Al Haram. Composed of the second largest mosque in Makkah, 4 hotels, 60,000+ sqm of mall, retail and office space, and 800+ residential apartments. It is rapidly becoming the leading destination for lifestyle, business, leisure and events in Makkah.

Tilal Village is a development by Sulaiman Al-Rajhi Real Estate Investments Company.

Faisal Alomairh

VISIT US : BOOTH STAND 4

The Offices 1, Office No: 01.03

One Central, DWTC, PO Box 9821 Dubai, United Arab Emirates

Tuna Kartal Regional Sales Manager

+971 50 246 0033 uae@v-count.com www.v-count.com

V-Count

We provide a fast and accurate way to count and analyze visitors in physical locations. The solutions V-Count offers are powered by a secure cloud-based Business Intelligence Platform (BIP) and the best-in-class Ultima sensors with 99.9% accuracy.

Our customers are diverse; from retail to shopping malls, museums, theme parks, to transportation, and every industry with footfall traffic. We designed our retail and shopping mall dashboards with the customer in mind; customizable and user-friendly - providing easy access for businesses to view each of their location’s performance at any time.

The future of people counting is here.

VISIT US : BOOTH STAND 4

One Central, The Offices 1 01 03

Dubai World Trade Centre, Dubai United Arab Emirates

Aylin Al Jaber

Key Account Manager

+971 52 213 1949 aylina@verimsoftglobal.com www.verimsoftglobal.com

V-GLOBAL

V-GLOBAL, is a software and consultancy company who leads you through your Digital Transformation journey, with the experience that gained from hundreds of projects and applications in Retail Industry. We are ready with you to build your future with a smart solutions “Nebim V3 ERP” which is specialized for Retail Industry

Vindico

Vindico

Projects Management Services

Ibn Battuta Gate - Suite G – 09 Dubai, United Arab Emirates

Paul Mathews Chief Operating Officer

+971 4 421 4562

Info@vindicoretail.com www.vindicoglobal.com

VISIT US : BOOTH STAND 43

20 years since its inception, Vindico is one of the most trusted names in retail real estate. We connect international brands with the largest retail projects across the globe. Our reputation is built on the mammoth task of bringing brands and developers together and achieving their vision, all in time for a successful opening day experience. With our Retail Design and Delivery services, we are creating physical retail experiences that echo the brand’s presence.

In this fast-changing retail real estate landscape, our passion for opening retail spaces burns brighter than ever. Vindico has now ventured into asset management – Pradera Vindico Asset Management, a joint venture with Pradera. Pradera Vindico provides bespoke asset, property, design, and project management services to retail properties in the Middle East region.

VISIT US : BOOTH STAND SH7

TechnoCompass Software Solutions LLC, Mainland Dubai United Arab Emirates

Arvind Kothari

Founder & CEO arvind.kothari@WovVTech.com

Shiva Kumar Director - Sales shiva.kumar@WovVTech.com +91 98 4006 5067

Binisha Gosalia AVP - Marketing & Branding binisha.gosalia@WovVTech.com +91 98 3397 4242 www.WovVTech.com Consulting@WovVTech.com

WovVTech

WovVTech’s SaaS product suite helps you have a digitally empowered “Mall / Retail Store of the Future” with increased footfalls, Sales, Customer engagements, productivity, and profitability.

Implemented in 50+ countries across 3000+ locations.

WovVTech Products:

1. WovVMaps - Indoor Maps & Wayfinding 2. OKEN - Ready to go live mobile app with configurable loyalty (in 4 weeks) 3. WovVLoyalty - Configurable Loyalty platform 4. WovVRA- Automated Sales data from Tenants 5. WovVBI - DIY Business Intelligence platform that integrates with any 3rd party system 6. WovVXM - DIY Feedback, Surveys & NPS measurement 7. WovVIA - DIY Checklists, Audits with ticket & SLA 8. Tenant Communication, RoI, and more

ABDULLAH AL RHUBAISH

LIZELLE FITOUSSI

NADA ABOUSAAB

BHUPINDER SINGH MAIMUNAH SHEBANI

PHIL MCARTHUR

GOGI GEORGE MOHAMMAD ALAWI

RENATA LIUZZI

JAMAL A SHAWISH

MOHAMED ATTIA

Judg i ng a nd

S cor i ng P rocedure

The M iddle East and Nor th Africa Shopping Centre and Retailer Awards Jur y, a group of leading industr y exper ts, will review eligible submissions and score

Silver winners. All entries with a total of 85 for Design and Development and 40 for Marketing, NOI Enhancement and Retail will be honoured with a Gold Award and entries with the score of 75 points but less then 85 for Design and Development and 35 points but less then 40 for Marketing, NOI Enhancement and Retail will receive the Silver Award regardless of how many other winners remember, the programme is designed to recognise the highest level of excellence, so entries must achieve a minimum number of points required to be considered for an award.

Shopping Centre

TRADITIONAL MARKETING

This category is intended to recognise excellence in marketing and programmes that strengthen a shopping centre’s or company’s bottom line.

ADVERTISING

Big City Centre Vote

Majid Al Futtaim Properties

Dubai, United Arab Emirates

Majid Al Futtaim’s City Centre brand launched ‘It’s Your Space’, a refreshed brand identity & slogan that aims to give customers, tenants, and partners the power and platform to voice how they want their future City Centre experiences to look. As part of its ‘It’s Your Space’, the City Centre brand has introduced the ‘Big City Centre Vote’, a regional-based campaign encouraging the community to ‘take a seat at the table to share their ideas through a voting platform.

Street Food Festival at BurJuman Mall

BurJuman Mall

Dubai, United Arab Emirates

BurJuman Mall’s Street Food Festival is an exciting community concept introduced to customers between 8 June - 31 July 2022. It presented the audience with a sensory treat that transported visitors to Asia’s bustling street food scenes by replicating and enhancing the vibe, energy, and taste, albeit in a conditioned environment, away from the summer heat. It cemented the Mall’s reputation as a “communityfocused” mall.

Centre & Retailer Awards Finalists

Create a Smile

City Centre Bahrain | Majid Al Futtaim Properties Manama, Bahrain

This year, City Centre Bahrain’s Ramadan Campaign focused around weaving its brand within the fabric of the nation by building, supporting, uplifting the Bahraini Community and allowing them to glow with its support. The season of giving kicked off with a movement revolved around “Smiles for Ramadan”. The mall wanted to put smiles on these key individuals that have done their best and show them that it is there to support them, uplift their spirits and provide them with all they need.

To celebrate City Centre Al Zahia’s (CCAZ) first birthday in March 2022, CCAZ organized the longest birthday party ever spanning 30 days! The celebration was also the grand opening as the launch was subdued in response to restrictions imposed due to the pandemic. The campaign triggered off massive organic publicity for CCAZ reinforcing it as Sharjah’s top family and leisure destination and becoming the pride of the Al Zahia community.

4,3,2,1 Sahara Centre Sharjah, United Arab Emirates

Sahara Centre was preparing to launch a marketing campaign to promote its extension, comprising an all-new western atrium. One of the challenges were that the mall was at the eve of the Ramadan season, which usually records the lowest number of visitors. As such the 4,3,2,1 campaign, presents 360-degree marketing and advertising activations and promotions designed to address all these challenges through customer engagement opportunities, including in-mall activations and collaborations, roadshows and outdoor campaigns: 4 months of preparation to address 3 challenges that were tackled in 2 months toward the fulfilment of one goal.

The Big Birthday Campaign at City Centre Al Zahia City Centre Al Zahia | Majid Al Futtaim Properties Sharjah, United Arab Emirates

Shopping Centre

Cause Related Marketing

Al Hokair Ataa CSR Program

Al Hokair

Group

Riyadh, Saudi Arabia

Based on the social responsibility and believing in the importance of national cohesion and the role of the private sector in sustainable development and in the Community partnership, Al Hokair Group strive to serve the community in all its segments and develop it according to specific principles and values to ensure the quality of the outputs of its activities as part of the response beautiful for this generous nation. The programs came from the principle of complementarity and cooperation with all the private and governmental sectors.

Message for the Future

Majid Al Futtaim Properties Dubai, United Arab Emirates

The main goal is to use this powerful coming together of the community during the festive season to reinforce the UAE’s commitment to protecting the environment and building a sustainable future. As an iconic family destination, Majid Al Futtaim wanted to rally families together to make a pledge to reduce their carbon footprint.

Hamat Malls CSR

Hamat

Holding

Riyadh, Saudi Arabia

As important as CSR is for the community, it is equally valuable for Hamat Holding company & its 22 Malls. Hamat Malls CSR activities help forge a stronger bond between the company and its clients, boost morale, and aid both company and employers in feeling more connected to the world around them.

Cairo Fashion Experience Project

Al Futtaim Malls - Cairo Festival City Mall Cairo, Egypt

CFC Mall joined forces with VOGUE Italy on a strategic scouting project “Cairo Fashion Experience.” The partnership aims to support the next generation of designers through targeted high-value projects that take advantage of the collaboration between different cultures with the experience and guidance of Vogue.

& Retailer Awards Finalists

Prepare & Prevent Vs. Repair & Repent Dalma Go Safe Campaign

Dalma Mall

Abu Dhabi, United Arab Emirates

Safety is everybody’s first priority. COVID stresses, regulations, lockdowns, and restrictions. Providing their esteemed audiences with a safe environment to feel secure. One of the first malls in Abu Dhabi to be certified with Go safe certification by the Government authorities.

Dubai Festival Plaza - Pawsome Summer with K- Marketplace for Summer

Al-Futtaim Malls Dubai, United Arab Emirates

The Pawsome summer concept brought homegrown vendors, specifically those hailing from Korea to showcase their K-Culture, K-Beauty, K-Food and K-Pop and we invited the whole community that includes your furry friends, for the first time inside a mall in the UAE.

The Park Pre-Opening Campaign

Hamat Holding Riyadh, Saudi Arabia

Our marketing team decided to work on an extraordinary pre-opening marketing campaign for “The Park” Mall in Taif City, a secondary city in KSA. The plan was to provide an unforgettable experience for our customers as we knew the area lacked the energy and entertainment options. It is a chance for us to make the best impression on the community, to get people talking about our mall, and drive customers into our new venue

The Village Pre-Opening Campaign

Hamat Holding Riyadh, Saudi Arabia

It is an unforgettable experience for our customers and a chance for us to make the best impression on the community, to get people talking about our mall, and drive customers into our new venue. Therefore, by providing a great experience they wanted to build strong relationships with their visitors where they always become their first choice.

Shopping Centre

Spreading Cheer. Gifting Smiles.

Al Wahda Mall

Line Investments & Property Sole Proprietorship LLC Abu Dhabi, United Arab Emirates

Al Wahda Mall believes that the secret to a successful and resourceful community is good health. It is a collaboration with Operation Smile UAE aims to create awareness regarding Operation Smile’s initiative which offers free cleft lip and cleft palate corrective surgeries for children and young adults. The mall facilitated the gathering of resources by providing the venue, food and other essential services to raise funds to provide free surgeries.

Maktabati

Oman Avenues Mall

Oman Avenues Mall strives to run initiatives that are true to its brand reputation and has adopted the highest standards of social commitment into the heart of its business. One such initiative run as a gesture of gratitude to their origin of success is Maktabati. Having access to a library is a privilege to many, especially to children in rural areas, therefore reaching out to these children and providing a mobile library at their disposal, right at their doorstep was the mission with which Maktabati set off.

Closer Than Ever

City Centre Deira Majid Al Futtaim Properties Dubai, United Arab Emirates

This summer not everyone was able to travel back home and reunite with their families. Closer than ever campaign was implemented to allow our Asian Community who couldn’t make it back home during summer to connect with their loved ones digitally. One lucky winner was selected to reunite with his mom. They flew Chris’ mom from the Philippines after being apart for 4 years, creating a Closer Than Ever moment.

Elle Studio POPUP – Mall of Egypt

Majid Al Futtaim Properties Cairo, Egypt

Lulu Group International Muscat, Oman Mall of Egypt partners with Entreprenelle to support local designers in immersive fashion exhibition “ELLE STUDIO” to present their designs and open a new sales channel for them. This builds on Mall of Egypt’s drive to support local talent, being incubator for local talents and share inspirational stories from members of the community.

Centre & Retailer Awards Finalists

Customer Service Experience and/or Engagement

Big City Centre Vote

Majid Al Futtaim Properties Sharjah, United Arab Emirates

Majid Al Futtaim’s City Centre brand launched ‘It’s Your Space’, a refreshed brand identity & slogan that aims to give customers, tenants, and partners the power and platform to voice how they want their future City Centre experiences to look. As part of its ‘It’s Your Space’, the City Centre brand has introduced the ‘Big City Centre Vote’, encouraging the community to ‘take a seat at the table’ to share their ideas through a voting platform.

Hamat E-CRM & Loyalty Program Award

Hamat Holding Riyadh, Saudi Arabia

Mallers™ is a mobile application loyalty program rewarding Hamat Malls’ visitors for shopping in any of our 11 malls and plazas around the Kingdom of Saudi Arabia. Hamat E-CRM encompasses all standard functions with the use of the digitalized web environment i.e., intranet, extranet, and internet. Electronic CRM concerns all forms of managing relationships with customers through the use of Information technology.

Ramadan Event In Corniche Commercial Center

Azad Properties

Jeddah, Saudi Arabia

Keeping in view the local heritage and reviving cultural heritage was the main concept of this Ramadan event. The prime motive of the property management team was to design activities that cater the local audience relevant to the local heritage and tourism. The event was a success with mall outdoor areas, local shops and food corners were fully crowded.

BurJuman Mall’s Rising Stars Season 3

BurJuman

Mall

Dubai, United Arab Emirates

BurJuman Mall’s Rising Stars is a talent competition that engages with its core target audiences, builds a sense of community and helps talents rise to the spotlight. The event helps the brand connect with its audience on a level that’s not transactions, building loyalty. It also helps increase footfall, repeat visits and engagement.

Shopping Centre

Recall the Love in You...Dalma Valentine’s Wrapped in Love

Dalma Mall

Abu Dhabi, United Arab Emirates

“DOWN THE MEMORY LANE TO BE WRAPPED IN LOVE”. When we do something together, it stays forever. A Magical, Enticing Game of Love, where couples play & win together. A couple’s memory test that transformed into an alluring opportunity to unlock Gifts of love, for RECALLING brands & products just experienced moments before, inside a closed Giant Gift Box at Dalma Mall. Shoppers unwrapped Loving moments TO WIN fabulous gifts during Valentine’s week.

Mother’s Love - The Only 24X7 Live Update

Dalma Mall

Abu Dhabi, United Arab Emirates

A Spice of gamification to the idea with kids expressing Essence of Mothers Love in one of the 24 described synonyms of mom’s love. Each Word, a pie on the spinning wheel. #24X7Momslove

Mask to Masquerade the Story Continues - The

Dalma Halloween Carnival

Dalma Mall

Abu Dhabi, United Arab Emirates

“Continuously wearing a mask would then start looking like your Face.” An opportunity for innovation using masks as a creative tool to invent the best Halloween Masquerades, which would be a perfect vent to their hidden slimes, their hidden expressions. A low profile, social distance maintained, alltime mask-covered event, where masks transformed into forms of expression, joy, creativity & celebration. An incredible journey from Mask to Masquerade.

Event Marketing Strategy for Customer Satisfaction

Opal Shopping Center Tehran, Iran

Opal Shopping Center was able to host thousands of people in a short period of time with the recognition of the Olympic champions, the presentation and opening of brand-new shops, holding of Black Friday event, several successful events like Mother’s Day, Father’s Day, the new year event, the great sales festival, Eid al-Fitr.

Centre & Retailer Awards Finalists

Digital Self Redemption City Centre Bahrain

Majid Al Futtaim Properties Manama, Bahrain

At City Centre Bahrain, enhancing its customer experience is always at the top of mind and within its DNA. Customer suggestions and complaints are taken seriously and solving them in innovative ways is as serious. This pushed the mall to fast track and develop the first Customer Self Redemption application to redeem their receipts in very simple steps and enable them to enter the raffle without the need to wait in line.

Winter Garden at City Centre Al Zahia

Majid Al Futtaim Properties

United Arab Emirates

Last winter, City Centre Al Zahia (CCAZ) transformed its outdoor carpark into an immersive Winter Garden experience to host Sharjah’s most extravagant winter festival. They rang in the festive spirit with an exciting array of attractions, becoming the go to place for neighbors, friends, families, children, foodies, content creators and influencers.

City Centre Mirdif - DSS Campaign

Majid Al Futtaim Properties Sharjah, United Arab Emirates

During Dubai Summer Surprises, the biggest city-wide summer campaign on the Dubai Retail Calendar, we turned our mall into the most fun summer destination for families! With a series of attractive events, from global favorites such as Minions to local favorites such as SALT.

Placemaking ‘Made to Order’

Mall of the Emirates

Dubai, United Arab Emirates

As a beacon of leisure and entertainment, Mall of the Emirates (MOE) is continually reimagining its offerings. In 2022, we launched their placemaking spaces, The 9, Clé D’Or and Zeman Awwal, as part of their vision to elevate the mall from a simple onestop retail destination to an experiential lifestyle hub. With these three spaces, MOE transforms into a community hub drawing in visitors towards compelling sophisticated experiences.

Shopping Centre

Packages Mall Spring Summer Fiesta ‘22 Packages Mall Lahore, Pakistan

The Packages Mall Spring Summer Fiesta, where people could win a brandnew car and other amazing prizes on the shopping of Rs.7000. Moreover, they created an activity area for kids and food lovers alike by introducing multiple activities for kids and a dessert area for people who had a sweet tooth which not only helped them to boost footfall but increased shopping conversion.

Digital/Social Media

Mall of the Emirates Omni-Channel Experience

Majid Al Futtaim Properties Dubai, United Arab Emirates

Omnichannel experience has become a buzz word in the retail industry. For Mall of the Emirates (MOE), omnichannel is the way they connect with their customers. They are now a ‘shoppable mall’ powered by the MOE app and website. Their one-click omnichannel experience enables customers to discover stores and products, shop latest collections, book in-store appointments and stylists, and even reserve their parking spaces at the touch of a button.

The Best Digital Brand Advocates

City Walk | La Mer | The Beach

Merex Investment Group LLC Dubai, United Arab Emirates

The highly competitive month of sharing moments, food and more became an opportunity for Merex to turn its gastronomical hotspots – City Walk, La Mer & The Beach into people-magnets using 360+ digital touchpoints. The big idea? Turn customers into brand advocates with exciting rewards in exchange for reviewing the three destinations on Google, TripAdvisor, Instagram and Facebook.

Love for our country is the motive (Bahrain National Day) City Centre Bahrain

Majid Al Futtaim Properties Manama, Bahrain

With COVID-19 and the different restrictions and policies put in place, did its best to connect and stay close to both its tenants and customers. For Bahrain’s National Day celebration, it created a memorable unique video with an on the ground activation layer that stood out from the clutter with the message “Love for our country is the motive”

Centre & Retailer Awards Finalists

Grand Opening, Expansion & Renovation

Dubai

Festival City

Mall - Ripe By The Bay

Dubai Festival City Mall

Al Futtaim Malls

Dubai, United Arab Emirates

Grand

Opening of XtremeLand Madinaty Abdullah Al Othaim Leisure & Tourism Co. Madinaty, Cairo

XtremeLand is latest state of the art entertainment concept from AlOthaim Leisure and Tourism Co. with focus on playful learning. Inspired by a creative and boundless imagination, wherein all experiences will directly contribute to the overall satisfaction and happiness of their customers will reveal as the most visited and preferred entertainment destination in the country.

In partnership with Ripe Events, Dubai Festival City Mall (DFCM) launched the first-ever Ripe night market ‘Ripe by the Bay’ at Festival Bay. The market transformed the landscape of DFCM with its one-ofa-kind night edition that ran daily from Oct 2021 for 8 months. ‘Ripe by the Bay’ offered local talented food concepts, homegrown shopping options and live performances by emerging artists.

Facelift - Time for a Makeover

Dalma Mall

Abu Dhabi, United Arab Emirates

“An old-fashioned outfit is not a costume, it’s Comedy.” Slow & steady moves to renovate ourselves without our audiences’ observing phases of transformation. Secret of The Magician. A joint project of Abu Dhabi Municipality & Dalma Mall with a budget of 15 Million AED giving Dalma the organic landscaped renovation for over 938 hectares of barren land to hard & soft landscaped artistical sculptures at the face of Dalma Mall.

Shopping Centre

Homebox Grand Opening

Al Wahda Mall

Line Investments & Property Sole Proprietorship LLC Abu Dhabi, United Arab Emirates

Al Wahda Mall identified the introduction of HOMEBOX with a vision to create a better everyday life for its customers and provide an ultimate go-to for anyone that needs affordable, furniture thereby offering to mallgoers more than just a shopping experience. The launch of HOMEBOX perfectly complements the lifestyle and entertainment offerings of Al Wahda Mall as it makes every shopping experience complete.

Transformative Journey - Evolution of a Marketing Campaign

Oman Avenues Mall

Lulu Group International Muscat, Oman

Oman Avenues Mall, always known for its differentiated and engrossing marketing standards, wanted to imprint the minds of the customers with a definitive campaign to build-in a surprise encapsulation even while the project was in progress. Thus, born the concept of #BuiltAroundMe campaign which was released into the Mall’s in mall and social media handles. As an indication that the whole structure of the extended mall was being built around everyday customers, “Larger than Life” was conceptualized.

Seasonal Destination to a Year-Round Invitation

The Beach

Merex Investment Group LLC Dubai, United Arab Emirates

At Merex, a lot of thought goes into creating inspiring experiences for visitors at our destinations, in line with the Dubai leadership’s vision to amplify the city as a global hub for work, life and play. The Beach managed to attract different audiences drawn to us for different reasons – German food lovers coming to Buur, spillover customers coming from the Business Bay branch of La Mezcaleria and a familydriven audience at Hurricane’s.

Centre & Retailer Awards Finalists

New/Emerging Technology

The AI-Powered Way to Our Customer’s Hearts

City Walk | La Mer | The Beach Merex Investment Group LLC Dubai, United Arab Emirates

Dubai Food Festival, Dubai’s largest food-centric event was a great opportunity to showcase our gastronomic destinations – City Walk, La Mer and The Beach. Unlike enclosed malls, they’re sprawling outdoor spaces spread over kilometers. How could we ensure any participation in our competitions, despite offering soughsought-after European destinations as prizes? The answer – make it easy! We did just that with AI-Powered Technology that allowed people to record receipts over multiple visits and enter from their phone.

Connectivity & Convenience (C&C)

The 2 Wings of

Dalma Mall

Technology

Abu Dhabi, United Arab Emirates

“Technology is Best when it Brings People Together.” In today’s Era, the bond has only one language - Technology. For a generation, just on the verge of entering The New Dalma Mall App is all about CONVENIENCE & CONNECTIVITY. A one-touch solution for all your shopping needs at Dalma Mall: DALMA MALL APP - the mall in the palm of your hands.

Mobile App

Oman Avenues Mall Lulu Group International Muscat, Oman

The Sultanate’s iconic Oman Avenues Mall with its customer-first philosophy, believes in the power of technology to empower and establish long-term interactive relationship with its patrons. The mall launched a state-of-theart Mobile App which runs on cutting-edge technology offering seamless connectivity and integrating to deliver unsurpassed value to customers.

Store of the Future by Mall of the Emirates

Majid Al Futtaim Properties

Dubai, United Arab Emirates

Do you want to check a shade of foundation without having to try it on? Or want information about a product when you touch it? Thanks to an arsenal of cutting edge technology such as digital screens, virtual mirrors, and Augmented Reality (AR), you can do all this and more at Mall of the Emirates (MOE) Store of the Future (SOTF) - an omnichannel retail store. A pioneering retail strategy Majid Al Futtaim’s (MAF) SOTF marks the beginning of a truly futuristic shopping experience using immersive digital tech.

No Publicity No Prosperity. Journey Always Begins at the Station

Dalma Mall

Abu Dhabi, United Arab Emirates

Shopping Centre

Al

Hokair

Ataa CSR Program Al

Hokair

Group Riyadh, Saudi Arabia

This campaign is based on their social responsibility and believing in the importance of national cohesion and the role of the private sector in sustainable development and in the Community partnership. At Al Hokair Group, they strive to serve the community in all its segments and develop it according to specific principles and values ensuring the quality of the outputs of its activities.

PR is a battle between Adverts and Impressions and in the end, it’s all about impressions. Retail was in turmoil they wanted to create a deep Volcanic crater of the real shopping experience for their audiences. Pooling in a social media Celebrity who is populistic specifically among Emirati women was the best bet. The Station @ Dalma Mall powered by Searina is an effective PR mercenary not only spreading out the right message but also bringing sales to their retailers. PR is about a Win-Win Game.

Celebrate Hogwarts at Mall of the Emirates

Majid Al Futtaim Properties

Dubai, United Arab Emirates

Dubai Shopping Festival (DSF) is the Middle East’s largest shopping and entertainment extravaganza, known to attract huge numbers of international and local shoppers. To highlight the different layers of DSF 21-22, they gifted their visitors not just a plethora of exciting offers and sales, but a ‘first in the Middle East’ experience, driving customer footfall, boosting sales at the mall, and leaving a lasting impression on visitors’ minds.

Centre & Retailer Awards Finalists

City Centre Mirdif - Mirdif Style Station

Majid Al Futtaim Properties Dubai, United Arab Emirates

City Centre Mirdif’s vision is to be the hub of a futuristic fashion & beauty exhibition highlighting the offerings that include high street fashion & beauty destination in the UAE. Under the theme of “Fashion Beyond” inspired by Expo 2021, City Centre Mirdif launched an immersive fashion campaign with beauty & fashion activations. The activations promoted the mall’s high street fashion, luxury & beauty retailers catering to young and millennial twomen, especially Emirati Gen Z and focusing on the future of Fashion & Beauty.

Public Relations

Mercato Shopping Mall Dubai, United Arab Emirates

Mercato Shopping Mall has boosted visibility and awareness on DSS activities, entertainment and all PR initiatives were managed in-house with various special initiatives to increase footfall, sales and raise awareness of the mall. Mercato created a positive DSS campaigns through media channels such as offline, digital and social media platforms.

Sahara 20th Anniversary

Sahara Centre

Sharjah, United Arab Emirates

Sahara Centre, the ultimate lifestyle destination in the UAE, celebrated 20 years of exceptional shopping, leisure, culinary excellence, and togetherness. Since its inauguration in February 2002, the mall has become a Sharjah landmark that is today bigger and better than ever before. Sahara Centre commemorated its 20th anniversary through in-mall activations, roadshows, and media campaigns.

Shopping Centre

Sales Promotion and Events

FunTastic Week

Al Hokair Group

Abu Dhabi, United Arab Emirates

During Summer 2022 Al Hokair Group flagship entertainment brand launched its summer campaign named “Funtastic Week” in its UAE locations. The campaign engaged customers, generated traffic and elongated visitation hours while building a lasting connection with customers. The campaign successfully exceeded KPIs and resulted in the below versus 2021 summer: +138% more total footfall, achieving +135% higher total revenue.

Mall of Muscat Winter Festival

Tamani Global Development and Investment LLC Muscat, Oman

The Sultanate of Oman had to sustain a long period of business restriction due to COVID-19, it was only in November of 2021 that the Authorities finally decided to lift all business restrictions and allow all categories of businesses to operate normally. Mall of Muscat identified that it had to come up with a robust sales-driven promotion to act as a catalyst to boost customer spending. Moreover, this campaign had to also act as a strong Public Awareness tool to communicate and remind customers about the Mall and its unique offerings in shopping, entertainment, and leisure.

Making Millionaire Dreams Come True

Line Investments & Property Sole Proprietorship LLC Abu Dhabi, United Arab Emirates

Mall Millionaire Season 2 was a concept launched by Line Investments & Property Sole Proprietorship LLC as an activation concept across its nine malls in Abu Dhabi and Al Ain. The ‘Mall Millionaire’ campaign was in partnership with Abu Dhabi Department of Culture & Tourism the highlight part of RAD Summer Edition shopping fiesta where participating malls offered incredible deals, rewards, entertainment shows and more. The campaign offered shoppers AED 1.5 million worth of prizes with weekly draws of AED 25,000 ($6,806.52) and a mega prize of 1 million at the end of the campaign with other instant prizes.

City Centre Almaza & Mall of Egypt

Summer Campaign 2021

Majid Al Futtaim Properties Cairo, Egypt

A Mega Summer Campaign was launched in both Mall of Egypt and City Centre Almaza with the creative idea of travelling which is one of the major deprivations that happened globally. The campaign launched with an exclusive fashion and lifestyle event taking the whole scene by storm in Egypt, the event was followed by a huge Shop and Win Activation that took place in parallel in both Malls covering the East and West side of Cairo.

Centre & Retailer Awards Finalists

Mall of Egypt and City Centre Almaza “Kings Arena” Gaming Tournament Majid Al Futtaim Properties Cairo, Egypt

The Middle East and North Africa (MENA) is one of the regions with a significantly growing number of eSports players and audiences with an age range from 8-35 years. Launching the “Kings Arena” Gaming Tournament in Mall of Egypt and City Centre Almaza was a huge opportunity to take over the Phygital trend that is globally rising where customers got the chance to compete across 5 of the most popular egames in both Mall of Egypt and City Centre Almaza in a West of Cairo vs. East of Cairo competition that was the first of its kind in Egypt.

Cairo Festival City Mall - Fashion Focus

Cairo Festival City Mall

Al Futtaim Malls

Cairo, Egypt

Designed to celebrate fashion in all its forms, the third edition of “Fashion Focus” turned the Mall into a shopper’s haven for five weeks full of prizes, offers and entertainment, with a grand raffle draw that gave the shoppers different grand prizes complimented with shop & win games, decorations and weekly fashion shows & talks.

Cairo Festival City Mall - Everything She Dreams Of Cairo Festival City Mall | Al Futtaim Malls Cairo, Egypt

CFC Mall’s Marketing team devised the unique “everything she dreams of” campaign with a seamless hybrid of on-ground and online activations. Throughout March 2022, customers were encouraged to celebrate the precious women in their lives by buying Mother’s Day gifts from the mall and rewarding them with instant vouchers and free gift-wrapping. Visitors enjoyed fun photo opportunities, 3 different onground events and CSR pop-up events.

Doha

Festival City Mall - Back to School

Doha Festival City Mall | Al Futtaim Malls

Doha, Qatar

The event had partnerships with key stakeholders i.e., Ministry of Education and Higher Education and Mowasalat, the official land transport provider in Qatar included 3 stations: 1. Festival Academy featured a wide range of edutainment options for adults and children alike. 2. The Customization Station allowed the children to customize their school supplies to their tastes. 3. Mowasalat x MEHE activation booth engaged kids with edutainment activities.

Shopping Centre

Doha Festival City Mall - Summer Festival Al-Futtaim Malls Doha, Qatar

The festival central area housed a booth from the Supreme Committee for Delivery and Legacy to register volunteers for the World Cup. The campaign also included a community engagement partnership with the Ministry of Municipality through a booth to raise awareness on corporate social responsibility, highlighting international causes throughout the campaign duration. The activation received 35,000+ guests.

100 For Every 100 Spend - Win Back All Your Shopping

Dalma Mall

Abu Dhabi, United Arab Emirates

First of its kind In-Mall Sales & Promotional Campaign for a Chance to win back your entire purchase value. A New Year surprise gift from Dalma Mall to our esteemed loyal customers who have been a part of our retail journey during COVID times. The year 2022 was an even more relevant year for rejuvenating retail. Bringing back the shopping experience to our customers. HELWA 2022- A rewarding New year campaign of its kind.

Arabian Center - Food Festival Al-Futtaim Malls - Dubai Festival City Mall Dubai, United Arab Emirates

Arabian Center Mall launched a family outdoor food and entertainment experienced festival at the external parking area featuring food, entertainment and a lot of fun! The food fest successfully attracted a huge number of visitors and residents, who not only enjoyed cuisines from some of the best restaurants through live DJ music beats, but also various activities ranging from fun games and competitions to a massive children’s play area and Slime making workshops for children.

7th Anniversary Grand Celebrations

Oman Avenues Mall | Lulu Group International Muscat, Oman

Oman Avenues Mall rings in 7th anniversary of its opening this year. The Mall embarked on a comprehensive celebration saga. 7 years ago, Oman Avenues Mall began its journey towards becoming a luminary landmark in the beautiful Sultanate of Oman. The Anniversary celebrations were themed “7 Exciting Years, 7 Exciting Cities” with the Celebrations running for 7 Glorious Weeks Commemorating its 7th anniversary, the Mall held a ‘Mega Raffle Draw’ sending 7 lucky winners to 7 destinations.

Centre & Retailer Awards Finalists

Tom & Jerry - Cheesetown Mall of Oman | Majid Al Futtaim Properties Muscat, Oman

With the most challenging time in the modern history and the world is living in fear & uncertainty of the future, MAF with its vision and trust in Oman’s recovery defies all circumstances & takes the brave decision to open Mall of Oman - the largest super regional mall in the Sultanate. With heavy precautionary measures & restrictions described as toughest in the gulf region, limited retail offering upon opening & low interest of customers visiting the mall, the mall faced a challenge in attracting footfall. For that, the mall marketing initiated a series of first in Oman crowd puller activities & experiences to attract customers & maintain the position of the mall.

Summer Vibes!

City Centre Bahrain | Majid Al Futtaim Properties Manama, Bahrain

Summertime is one of the biggest seasons throughout the year. Residents are on the constant look out for something to do and more so for the customers who are looking to do something with their children during this long holiday. This year, City Centre Bahrain’s Summer Campaign focused on bringing to life what their customers asked for during the “City Centre Big Vote” a platform that was launched earlier in the year asking customers what they wanted to see and experience within the mall.

LuckyOne Mall 5th Anniversary Celebrations

LuckyOne

Mall

Karachi, Pakistan

Ever since its launch, LuckyOne Mall has become the go-to place for the people in Karachi. Even tourists who visit Karachi make sure they visit the mall at least once. Offering a multitude of amenities under one roof, LuckyOne Mall has continued to give away smiles, great memorable experiences, and a space for families to enjoy themselves. Staying true to the tradition of doing things differently, LuckyOne Mall celebrated its 5th Anniversary by hosting month-long celebrations to share the joy of 5 years of successful existence with the customers, tenants and employees.

Baby Shark

Mall of Oman | Majid Al Futtaim

Properties Muscat, Oman

The Mall of Oman has successfully sustained its pioneering role in creating and delivering unique activations & unmatched value with multiple firstof-its-kind experiences in the Sultanate, such as the first exclusive licensed experience, Baby Shark. Mall of Oman celebrated the much-awaited Eid Al Fitr with thrilling stage shows, exciting activities & colorful photo opportunities to continue creating memorable moments with their customers.

Shopping Centre

Fashion Glam - Mall of Egypt Mall of Egypt | Majid Al Futtaim Properties Cairo, Egypt

To fight back the negative impact in terms of sales and footfall, and in attempt to support their tenants and create a word of mouth that would positively affect the mall sales and footfall, a Mega Winter Campaign was launched in Mall of Egypt to bring to life an ultimate exclusive experience that hammers on all kind of fashion aspects (fashion, beauty, jewelry and much more) in a very trendy fashion show that will showcase partners.

City Centre Mirdif - DSF Campaign

Majid Al Futtaim Properties

Dubai, United Arab Emirates

For this year’s edition of Dubai Shopping Festival, the tentpole shopping event of the city, they wanted to reconnect with the people who come to their mall throughout the year – their local community. Keeping them in mind, they created a series of promotions and activations – from mega sales to exclusive events such as a motor show, live performances from big names such as Madagascar and America’s Got Talent, and a market that celebrated locally made products.

Dubai Summer Surprises 2022 Mercato Mall Dubai,

United Arab Emirates

Mercato Mall planned a consumer promotion to increase visitation and spend in the mall and incentivized customers by giving away AED 10,000 weekly cash prizes for a minimum spend of AED 200 to enter the raffle. To enhance the visitor’s experience, they installed the largest slide seen in a shopping mall in UAE from the 1st floor to the ground floor.

4,3,2,1

Sahara Centre

Sharjah, United Arab Emirates

The 4,3,2,1 campaign presents a 360-degree marketing and advertising activations and promotions designed to increase the Mall traffic through customer engagement opportunities, including in-mall activations and collaborations, roadshows and outdoor campaigns: 4 months of preparation to address, 3 challenges that were tackled in 2 months toward the fulfilment of 1 goal. The results surpassed all expectations, cementing the mall as the premier shopping destination in customers’ minds and instilling current and new retailers with trust.

& Retailer Awards Finalists

Sahara 20th Anniversary Sahara Centre

Sharjah, United Arab Emirates

Customer happiness has always been Sahara Centre’s primary pillar, and 20 years on, the mall is still incredibly proud to be offering the best of shopping, dining, and entertainment options, all under one roof. The 20th anniversary celebration was designed to reflect the association between Sahara Centre and Sharjah across 20 years of progress, growth and expansion. This was reflected through a beautifully designed and constructed tunnel that took customers through time to revisit two decades of milestones told from the perspective of Sharjah and its people.

HIGH SCORE CON

Times Square Center Dubai, United Arab Emirates

Times Square Center Dubai, is famous for successfully curating local community and family friendly events. The unique High-Score-Con was no exception! Created for Geeks, Gamers and fans of all things Pop-Culture ‘and although modern Pop-culture trends are universal thanks to the likes of Disney, DC and Marvel’ High-Score-Con 2021 at Times Square Center attracted a majority teen audience from across the UAE whom embraced cosplay competitions, live music, quizzes, geek artisans, tabletop gaming and esport tournaments.

Times Square Center Dubai is one of the most popular choices of destination during the festive season! The always, well presented installations, shows and activations are some of the best in the UAE, and with the added opportunity for children to meet Santa and his elves ‘free of charge’ the community ‘centric mall attracts people from far and wide. With this upsurge in seasonal mall traffic, Times Square Center took the opportunity in 2021 to embed an ecological and sustainability narrative within the fun, festive messaging.

Shopping Centre

NOI ENHANCEMENT

Programmes and initiatives intended to generate revenue that directly enhances the Net Operating Income (NOI) of a shopping centre or company.

Leasing

Dubai Festival

City

Cairo Festival City Mall - Entertainment Arena

Al Futtaim Malls

Cairo, Egypt

CFCM create new Family Entertainment Concept with Adventure Gaming and Street dining that will increase their entertainment offer and create a unique experience for their customers. It is a Hub mixing between Entertainment and Dining directing families and teenager, which leads to increase footfall to the mall. The main objective is to create new destination in mall to create new customer experience and increasing revenue & footfall in addition to new creative design.

Mall - Barca Exhibition

Dubai Festival City Mall | Al-Futtaim Malls

Dubai, United Arab Emirates

Dubai Festival City Mall in partnership with MBC and DTCM offered Barca supporters in Dubai a chance to go on an experiential adventure to learn the history and future of Barca. A 2-month experiential ticketed setup held at the first floor of the mall resulted in 10,000 people visited in the museum, 300K+ in social reach, 250K+ social impressions, 100K+ social engagement.

Place Value - The Metrics of Leasing

Dalma Mall

Abu Dhabi, United Arab Emirates

The most precious entity in Shopping Centres is Space. Identifying place value of right spots & monetizing it is key formula for leasing in malls. They all observed pattern of having CS counters at most premium locations that is most accessible and visible. In an era of digital world, CS is about reaching our customers on fingertips not the location approach. A strategy to replace CS counters with high yielding potential tenants has been one of the most successful revenue generation strategies ever implemented. A revenue of AED3.82 Million annually. Place value does matter.

Centre & Retailer Awards Finalists

DAMAC HIlls 2 - Community Centre

DAMAC Group Dubai, United Arab Emirates

The DAMAC Hills 2 Community Centre is a retail offering at DAMAC’s most prestigious community in DubaiLand with lush parks, well-beingt areas and access to world-class amenities built in a light neutral palette having accents of earth tones, which includes nearly 12,000 households when fully developed with about 6,200 units (villas and apartments).

Al Wahda Mall | Line Investments & Property Sole Proprietorship LLC

Abu Dhabi, United Arab Emirates

Al Wahda Mall, since its inception has strategically identified ways to generate recurring revenues going along with the current floor plan. With already over 100 kiosks placed in common corridors, the challenge arose when the need was to identify new avenues to achieve specialty leasing revenue. The mall currently offers a wholesome shopping experience to its customers, but the task at hand was to identify avenues to add more value to the experience for the visitors.

Net Operating Income (NOI)

Mercato Mall

Dubai, United Arab Emirates

Mercato is home to over 141 shops and service outlets and prides itself in offering customers a superb variety of international fashion and lifestyle brands, a comprehensive selection of service outlets and a mouthwatering choice of cafes and restaurants. Mercato has achieved lease renewal ratios of 65%, with profitability of above 41% and maintained occupancy levels of 100% during a very challenging period.

The “Matcha” Rewarding Experience

La Mer | Merex Investment Group LLC

Dubai, United Arab Emirates

With the potential development of La Mer in 2022, the “ask” was to activate closed and inactive units, in order to elevate customer engagement at La Mer for the peak season and also to generate additional revenue. The “Matcha” experience is not only activated closed units and generated revenue but has also involved the community at large to create a value proposition for the brand and the landlord.

Abu Dhabi’s First ALBAIK

Shopping Centre

Marketing/Sponsorship

Dubai Festival City Mall - K-POP Concert

Dubai Festival City Mall | Al-Futtaim

Dubai, United Arab Emirates

Malls

Dubai Festival City Mall in partnership with DTCM Korea and Dubai Calendar, SUHO performed live on Festival Bay. SUHO concert created a buzz with a huge PR value and social engagement that has showcased the mall in being a venue of hosting concerts. A 2-day free of cost concert held at Dubai Festival City Mall resulted in 20,000+ customers visiting Festival Bay, 280K+ in impressions and 125K+ in views, 131K+ in engagement and 346K+ in social reach.

Too Glam to Give a Damn...The Diva in Town

Dalma Mall

Abu Dhabi, United Arab Emirates

“GLAMOUR DOESN’T TAKE A DAY OFF.” It’s the best form of Marketing, as it sparkles & creates a long-lasting impact. Celebrating a Diva in Town is like getting the perfect icing on the cake. Nora Fatehi, the new sizzling sensation of Asia perform at Dalma Mall to launch her new video smash hit DLS. It was the right moment to garner the right sponsorships & partnerships, with multiple stakeholders, delivering a glamorous event at minimalistic costs & contributing to the Company’s NOI.

Yards of Fun with Shaun the Sheep... An Unorthodox NOI Enhancement Program

Dalma Mall

Abu Dhabi, United Arab Emirates

“YES SIR! YES SIR! more than 3 BAGS FULL,” were the echoing responses, for the YARDS OF FUN experienced, by 1,000 children and families at Dalma Mall during Eid-al-Adha. Sharing a wholesome treat a FEAST TO THE EYES, BODY & MIND, Dalma roped in the animation world’s funniest furballs to celebrate the FEAST OF SACRIFICE, creating a close to nature fun & adventure with Furry Farm Friends - Shaun & his flocks.

City Centre Almaza/Ignite Training Party

City

Cairo, Egypt

Sports and fitness are becoming a booming pillar across Gen Z nowadays and supporting this pillar is a strategic objective at Majid Al Futtaim malls advocating health and wellness in several events across the year. Since Ignite is one of the biggest fitness centres in Egypt, and its has one of the biggest branches at City Centre Almaza, therefore, Ignite partnered with the mall to host its training party concept for the first time in Cairo only at City Centre Almaza.

Centre Almaza | Majid Al Futtaim Properties

Centre & Retailer Awards Finalists

Operations/Overall Team

Money & Man Hours - Double Savings

Dalma Mall

Abu Dhabi, United Arab Emirates

In Abu Dhabi, it was warranted to have Green on AL HOSN App to enter any public places. A populistic mall with over 450 stores & 5,000 employees getting tested every 14 days was a costly affair. Busses to transport all employees to test centres indulging over 25 busses, 8 trips costing a whopper AED 63,000 every fortnight. When the sea can’t come to River, River will reach the sea. An In-house testing centre, Non-GLA put to play for the space. They were able to save more than 10,000 man-hours and cost of transportation every fortnight. Double Savings...the magic of teamwork

DAMAC Hills 2 - Community Centre

DAMAC Group

Dubai, United Arab Emirates

The DAMAC Hills 2 Community Centre is a retail offering at DAMAC’s most prestigious community in Dubailand with lush parks, well-being areas and access to world-class amenities built in a light neutral palette having accents of earth tones. While solving the financial and operational challenges, Damac Hills was able to achieve a community centre that solved problems for the residents by taking a holistic approach to the task that always anchored around the needs of the residents.

Efficiency Through Innovation

LuckyOne Mall Karachi, Pakistan

LuckyOne Mall is Pakistan’s only mall to successfully deploy & benefit from an automated data analysis system using Artificial Intelligence & Facial Recognition. The beauty of this software-based system is that it runs on our existing security feed & infrastructure; reducing project spent to a mere fraction of the projected costs. This has resulted in overall improvement in operational efficiency via better projection of our mall as a brand, better management of resources, tighter security, more meaningful customer engagement & increase in mall revenue.

Cloudlink - Tenant Portal

Oman Avenues Mall

Lulu Group International Muscat, Oman

Oman Avenues Mall’s futuristic automation capabilities coupled with this need, translated into the making of Cloudlink, the first ever holistically detailed and multifunctional vendor management. Cloudlink is a B2B web-based platform with myriad functionalities, which helps in well-rounded vendor management. The automated portal enables vibrant collaboration with vendors while also lessening risk by streamlining processes.

Shopping Centre

DESIGN & DEVELOPMENT

New Developments

Centres less than 47,000 square metres (500,000 sq. ft.) of total retail space

The Park is the most iconic mall in Taif and its biggest shopping destination. It is located in a very strategic area near Taif Airport. The Park Mall Features a diverse mix of over 165 stores in an area of 35,500 sqm. The mall is the perfect destination for families. It offers a theme park and fun attractions such as cinemas and playing areas.

The Esplanade is more than a retail location. It’s a Lifestyle and Entertainment Concept by Unified Real Estate Development at a vital destination where families come to spend, explore, and discover. A place where everything they want is comfortably within reach: Food, Entertainment, Luxury items and accessories, Shopping & Lifestyle and more. The Esplanade property is a one-of-a-kind location, situated on Riyadh’s most prominent Road “Prince Turki Al-Awal Rd.”

The Park Design & Development Award Hamat Holding Riyadh, Saudi Arabia

The Esplanade, Riyadh UNIFIED Real Estate Development Riyadh, Saudi Arabia

This category is intended to recognise world-class retail properties for their design and development creativity.

Centre & Retailer Awards Finalists

The Village Design & Development Award Hamat Holding Riyadh, Saudi Arabia

The Village is the most iconic mall in Jeddah and its biggest shopping destination, it is located in the heart of the city next to Al-Haramayn Road. Village Mall featuresa diverse mix of over 325 stores in an area of 208,000 sqm and 3 stories up. Visitors will find offerings for every taste and budget, from luxury to their favorite national and international brand retailers.

Park St. Sky Real Estate

Cairo, Egypt

Park St. is carefully planned to benchmark in integrated business excellence, offering cutting edge office spaces in the pulsating heart of Sheikh Zayed with superior design quality and unrivaled services. Park St. has redefined the upscaled F&B destination by gathering the top notch of the restaurants and night life venues in Zayed area and introducing some international F&B franchise for the first time as well in Egypt.

Shopping Centre

Saffori Land - Hafr Al-Batin

Abdullah Al Othaim Leisure & Tourism Co. Hafr Al-Batin, Saudi Arabia

A new ‘Futuristic’ fun destination of Abdullah Al Othaim Leisure & Tourism Co. is designed to cater all age groups by providing a careful design planning and exclusive fit - out execution. A facility which composes of Indoor Family Entertainment Centre, latest rides and attractions, VR Experience, Bowling Lane, Trampoline, Inflatable, plus trendy Café & food kiosks.

Manar Mall Renovation

Hamat Holding Riyadh, Saudi Arabia

Since Al-Medina is a holy city for pilgrimage and “Al Manar” is the oldest mall in Hamat Holding’s portfolio being open to trade since 2007, the need to re-invent the mall became more and more inevitable. The retail industry has experienced a tough time over the past years. Online shopping has advanced and is becoming increasingly popular during and post COVID 19. This being said, they took the initiative to renovate our shopping centres including Al-Manar to ensure they combat these challenges effectively.

Kadi Mall Renovation

Hamat Holding Riyadh, Saudi Arabia

Since Jazan is a vastly developing city in KSA and included in vision 2030 & Since “Kadi Mall” is the second oldest mall in Hamat Holding’s portfolio and has been opened to trade since 2010, the need to reinvent the mall became more and more inevitable. The initiative to renovate Kadi Mall to ensure success in combatting challenges effectively was the main goal.

Centre & Retailer Awards Finalists

The foodcourt renovation at Dareen Mall transformed the 5,000-squaremeter space into a bright, sophisticated space with all-new floor and wall finishes, ceilings and lighting, tables, and seating. In the case of this project, the goal was to make the food court feel larger and brighter, more active, sophisticated, and timeless.

Dareen Mall Foodcourt Renovation Hamat Holding Riyadh, Saudi Arabia Apart

Shopping Centre

Cairo Festival City Mall - Renovation Phase 1 Al-Futtaim Malls Cairo, Egypt

Completing phase 1 for the mall’s renovation that includes removal of unwanted bulks, decorative frames, bulkheads, yellow beam at West Mall and balconies at East Mall, including changing the color palette, renovating main courts, and enhancing the sight lines in general.

Riyadh Park Lighting Project Hamat Holding Riyadh, Saudi Arabia

Mark Riyadh Park as the trendsetter of the city. Provide a trendy open-air atmosphere that would be the place to be for the people in Riyadh. It is a project for the people, with a unique sense of belonging distinguish Riyadh Park as a recurrent meeting point where everyone will be comfortable in their own space; an everyday destination.

Centre & Retailer Awards Finalists

Retail Store Design

Sparky’s Al Rashid Mall Al Hokair Group

Jazan, Saudi Arabia

This ‘futuristic’ fun destination combines a colorful, modern design with an exclusive fit-out for all ages. An entertainment complex with rides, attractions, trendy cafes, and food kiosks for the whole family. At Sparky’s, guests will have the opportunity to enjoy a wide selection of indoor rides, simulators, skill games, games and attractions.

Playo City by Hasbro Al Hokair Group

Jeddah, Saudi Arabia

This cityscape forms a visual patterning and palette that is used in the interconnecting areas providing a visual break between zones and toy brands while also suggesting that each attraction is ‘pluggd in’ to the massively powerful Playo City energy and enthusiasm. This unique family entertainment hub includes the well known Hasbro branded attractions, play areas, rides and games.

Cocomelon Al Hokair Group Riyadh, Saudi Arabia

A new stand-alone entertainment concept of Al Hokair Group in collaboration with the Moonbug Entertainment Limited, the owner and creator of Cocomelon, the well-knownx brand creating the first of its kind Cocomelon kids entertainment center in the region. A place where imagination comes to life! The future of Imagination is here! Powered by the world’s coolest & most iconic Kids brand COCOMELON.

Shopping Centre

Sparky’s Panorama Mall

Al Hokair Group Riyadh, Saudi Arabia

In Panorama Mall, Sparky’s FEC is a combination of Sparky’s Snowy, Sparky’s Bowling, Sparky’s Lasertag, Neo-Carnival and VR Zone. All interior elements, from flooring, finishes, ceilings, lighting and fixtures to graphics, reflect the total entertainment design through the physical extension of the shop front design concept.

Sparky’s Mall of Dhahran

Al Hokair Group Dharan, Saudi Arabia

Al Hokair Group dream of reinventing family amusement destinations with passion for technology and real dreams keeps them inspired. The Sparky’s brand is the best expression in the form of a Family Entertainment Experience. Sparky’s aims to spread excitement and fun by providing amazing family experiences.

Sparky’s Red Sea Mall

Al Hokair Group Jeddah, Saudi Arabia

The ultimate motto of Sparky’s is to be the best leisure organization in the leisure industry, utilizing the state-of-the-art practices, standards, various resources. Sparky’s provides more than just an average gaming experience offering a wide variety of arcade classics and new high-definition releases that are certain to bring hours of enjoyment.

Sparky’s Al Nakheel Mall

Al Hokair Group

Riyadh, Saudi Arabia

The renovation moved Sparky’s to the new generation of entertainment centers and has successfully helped in increasing the mall footfall by 20% more and has also increased Sparky’s revenue and has exceeded this year target with 8%.

& Retailer Awards Finalists

RETAIL EXCELLENCE

This category aims to recognize Retailers in the region for their outstanding performance, innovation, and commercial success within the period 1 August 2021 to 31 July 2022.

Entertainment, Music and Leisure

Koora Arena

Al

Hokair Group Jeddah, Saudi Arabia

Koora Arena project is a realization of a vision that provide the community a football facility with indoor and outdoor pitches in the heart of the city for everyone to enjoy. The venue is open for booking 7 days a week and can be utilized for different sports with focus on football but also for cricket, Volleyball, American football, and others.

Family Entertainment Centre

Sparky’s AlAndalus

Al Hokair

Group

Jeddah, Saudi Arabia

Sparky’s is the flagship entertainment brand of Al Hokair Group, and one of the most popular entertainment brands in the GCC. Their vision is to leverage our experience and to provide an unrivalled service that reflects the highest standards of quality and entertainment. Sparky’s AlAndalus Mall is a futuristic fun destination of Al Hokair Group designed to cater all age groups by providing a careful design planning and exclusive fit.

Splash Dareen Mall

Al

Hokair Group

Dammam, Saudi Arabia

Splash “underwater” adventure the latest entertainment concept of Al Hokair Group. Keen to attract innovative ideas year after year to enrich the experience of its visitors with all the new and distinctive, it has relaunched Splash Darren Mall Dammam. In eastern region, Splash Dareen Mall, with its designs that are inspired by seabed with laser lights and charming sea blue colours, gave its wearer a first-of-its-kind feeling of diving into the ocean floor with water boating rides and 80 video games, the most famous of which is Super Mario.

Shopping Centre

Sky Zone Al Taif

Al Hokair Group

Al Taif, Saudi Arabia

Taking typical Entertainment to higher levels and new horizons, Al Hokair Group, the leading Family Entertainment Developer and Operator, got the franchise of Sky Zone and was introduced for the first time in Saudi Arabia. Sky Zone is the world’s first indoor Trampoline Park that was voted the number one “Out of the Box” workout and the “Best Party Ever”.

Entertainment, Music and Leisure

Al Hokair Time Al Taif

Al Hokair Group

Al Taif, Saudi Arabia

Al Hokair Time is a new of its kind entertainment centre concept for all family members. Al Hokair Group continuously adapt to its vision to come up with outstanding tourism investment strategies which will be able to meet the demand of the surging needs of the tourism industry for the MENA region.

Xtreme Land Open Air Mall Madinaty

Abdullah Al Othaim Leisure & Tourism Co Madinaty, Egypt

Xtreme Land is latest state-of-the-art sports-based entertainment concept from Abdullah Al Othaim Leisure & Tourism Co. with focus on playful learning. Inspired by a creative and boundless imagination, this entertainment destination is designed to provide new level of experience to guests with offerings for kids of smaller age group, tweens and teens.

Fashion

Marie France Lingerie Marie France SAL Ghazir, Lebanon

Marie France positions itself as an all-time favorite brand, available anywhere, anytime. Marie France’s entire philosophy revolves around providing top-notch products to its customers within a fixed price range that suits the mass. The brand also boasts a premium return policy, where customers can exchange and refund their products within a customer-friendly space.

Centre & Retailer Awards Finalists

BEST MENA RETAIL BRAND

This award honours a MENA retailer that has truly demonstrated an overall successful year in terms of performance, product, marketing, and customer service within the period 1 August 2021 to 31 July 2022.

Sparky’s AlAndalus

Al Hokair

Group

Jeddah, Saudi Arabia

Sparky’s AlAndalus Mall is a futuristic fun destination of Al Hokair Group, designed to cater all age groups by providing a careful design planning and exclusive fit. This Indoor Amusement Family Destination concept was conceived with the most spectacular and unique amenities that are designed to enthrall the enthusiastic and fun-loving clients of Al-Andalus- Jeddah.

946

Splash “underwater” adventure the latest entertainment concept of Al Hokair Group in addition to a VR gaming zone, and a new release of the Chimpact game which is also an exclusive VR experiences only at Splash.

Sky Zone Al Taif

Al Hokair

Group

Al Taif, Saudi Arabia

Taking typical Entertainment to higher levels and new horizons, Sky Zone is the world’s first indoor Trampoline Park that was voted the number one “Out f the Box” workout and the “Best Party Ever.”

952

Shopping Centre

Koora Arena

Al Hokair Group Jeddah, Saudi Arabia

Koora Arena project is a realization of a vision that provide the community a football facility with indoor and outdoor pitches in the heart of the city for everyone to enjoy. The venue is open for booking 7 days a week, and can be utilized for different sports with focus on football but also for cricket, volleyball, American Football, etc..

Al Hokair Time Al Taif

Al Hokair Group

Al Taif, Saudi Arabia

Al Hokair Time is a new of its kind entertainment centre concept for all the family members as it’s including a combinations of all Al Hokair entertainment brands in one centre: Sparky’s, Snowy Forest, and Sky Zone trampoline park beside the F&B shops which made Al Hokair Time a destination for all families.

Faby Land

Abdullah Al Othaim Leisure & Tourism Co. Dubai, United Arab Emirates

Faby Land is the international flagship entertainment brand of Abdullah Al Othaim Leisure Co. The state-of-the-art family entertainment centre provides heightened level of gaming and entertainment experience with light effects and immersive architectural elements. The ‘futuristic’ ambience at the facility featuring latest technology-based experience with a wide range of thrilling rides and attractions for all age groups.

Giordano

Giordano Middle East Dubai, United Arab Emirates

Giordano International was founded in Hong Kong in 1981 and is now one of the world’s leading international retailers of men’s, women’s and children’s apparel and accessories. The brand has grown from its single Hong Kong store in 1981 to the present network of over 2,300 stores and counters in over 35 countries in Greater China, South Korea, Southeast Asia, Australia, India, Africa and the Gulf Cooperative Council.

Marie France Lingerie

Marie France SAL Ghazir, Lebanon

Marie France is a regional lingerie, clothing, and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show combined with collaboration with the most influential personas in the fashion industry. With their multiple type of retail form, Marie France is set to conquer the world by sending a message of inclusivity and self-love.

Centre & Retailer Awards Finalists

SERVICE EXCELLENCE

Property Management Software

Yardi Systems

Dubai, United Arab Emirates

Nearly 40 years ago, Yardi was founded as the tech world transitioned from mainframes to personal computers. Today, all our solutions are hosted in the Yardi Cloud with a wide range of mobile apps to enable a modern, mobile workforce to work from anywhere and at any time. Yardi now has over 8,000 exceptional employees and over 20,000 businesses, corporations, and government agencies use Yardi products.

Retail Consultancy Service

The Village Re-design - The Dubai Mall

MuchMore Consultancy Dubai, United Arab Emirates

MuchMore Consultancy embraces the power of Contents and Spaces in equal measure to create experiences that maximize engagement between Brands, Customers and Malls Owners, creating an Innovative Customer Experiences. It offers an experience that led to long-term relationships with clients who are mostly malls owners.

OPM By Olaat Real Estate

Riyadh, Saudi Arabia

OPM is recognized as a leader in the market with local knowledge and expertise with international professional standards. Their services are inspired by international standards with extreme local experience, quality, and client-oriented philosophy, which asserts their mission of raising the local professional level up to the international level.

Shopping Centre

The Art of Creating Loyalty Programs

QuickBrownFox Consulting FZ LLC Dubai, United Arab Emirates

QBF Consulting has become synonymous with Loyalty Programs. They have designed programs for Malls and retail companies, worked with the UAE Government - designed the National Behavior Rewards Program, Saudi Arabia’s first homegrown Cinema Brand - MUVI’s Loyalty Program and Belgrade’s Largest Shopping Mall - Galleria Belgrade’s Loyalty Program, MOJ BELGRADE.

Technology and Innovation

Smart Parking Solution

Vemco Group Dubai, United Arab Emirates

Innovation is at the core of our culture. Vemco make a virtue of having a professional and open dialogue with clients to continuously update, develop, and improve their software for customers’ benefits. By staying one step ahead of the market, they came up with innovative solutions to help our customers future-proof their businesses.

Yardi Systems

Dubai, United Arab Emirates

Yardi continues to be one of the fastest-growing property management software companies worldwide and provides solutions for larger businesses with portfolios that contain multiple mixed asset classes. Approximately 500 companies worldwide adopt their flagship real estate platform, Yardi Voyager, each year. When Yardi started operations in the Middle East in 2012, they had a handful of clients; now they work with more than 90 clients in the Middle East and North Africa regions.

Data Analytics

Data Analytics

Vemco

Group

Dubai, United Arab Emirates

Vemco Group has paved the way for people counting and data analytics since 2005, with an all-inclusive in-house developed data analytics software. For years, the company has strived to be one step ahead of the digital evolution, foreseeing the many new innovative tendencies and technologies that influence the retail industry. The company uses its global expertise and close collaboration with customers to continuously develop their solutions to meet the newest standards of innovation.

Centre & Retailer Awards Finalists

RETAIL PROFESSIONAL OF THE YEAR

The success of Marie France didn’t happen overnight. It was a mashup of creativity, hard work and timing. This past period has brought a number of proud moments for him despite all the challenges they faced. No doubt, shifting to 100 percent remote work was very critical especially that they had to leave the incredible office vibe, however he was able to manage and overcome this gap by focusing on the transparent communication with the employees in order to maintain their values and culture.

An accomplished and productivity-oriented leader with 18+ years’ track record in organizational, development, management, and planning across prestigious companies in the Leisure sector who always meet challenges in any circumstances to a win-win solution. Exceptional leadership acumen with well-developed ability to direct cross-functional team operations, deliver expert coaching, and coordinate decision-making with executive management. A strong leader combines a customer focused and operational mindset with rigorous financial management skills to maximize revenue, profitability, and shareholder value.

Eddy Abi Nasr

Marie France SAL Ghazir, Lebanon

Mohamed Attia Al Hokair Group Riyadh, Saudi Arabia

Shopping Centre & Retailer Awards Finalists

Mohammad A. Baker, Deputy Chairman & CEO GMG Dubai, United Arab Emirates

As the Deputy Chairman and CEO of GMG, Mohammad drives the mission to promote healthier and more active lifestyles through GMG’s five main business verticals – GMG Sports, GMG Food, GMG Health, GMG Consumer Goods, and GMG Ventures. Under Mohammad’s leadership, GMG has continued to expand its portfolio in the past few years, including high-profile acquisitions, onboarding of leading international brands, and geographical expansions.

Debbie Russo

Mercato Mall LLC Dubai, United Arab Emirates

Debbie Russo joined Al Zarooni Group in 1998 and currently holds the position of General Manager for both Mercato and Town Centre Jumeirah. Reporting directly to the Group Chairman and manages 35 employees with an additional 100 subcontracted staff, Debbie has successfully maintained an occupancy rate of 100% for more than two decades prior to the 2019 pandemic where occupancy levels dropped to above 98%. She has been recognized and honored by more than 30 government bodies and institutions for her personal contribution to the retail industry.

Hussain K. Jamal is a seasoned shopping centre industry professional who understands the fine nuances of the retail business coupled with the practical hands-on knowledge and experience in Retail Leasing, Shopping Centre Management and Operations. Currently, he heads Mall Operations in the Biggest and Most Exciting Shopping & Leisure Destination, in the Sultanate of Oman, “Mall of Muscat” which not only houses many notable international brands, but is also home to the Only Public Aquarium in the country, “Oman Aquarium.”

Hussain Kareem Jamal, MBA, CSM,CLS

Tamani Global Development and Investment LLC Muscat, Oman

Shopping Centre