BarberNV Issue 27

Page 1

James

Beaumont

Colour Trend Predictions

NEWS

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PRODUCTS

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F E AT U R E S FEB/MAR 2020

27

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EVENTS

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E D U CAT I O N




A collection by Andrew Smith

INDUSTRIAL MASCULINITY


PHOTOGRAPHY

Philip Veitch

@VEITCH.PHOTOGRAPHY MAKEUP

Louise Lerego

@LOUISELEREGO HAIR

Andrew Smith

@ANDREWSMITHHAIRSTYLIST HAIR ASSISTANT

CC McNamee @CCDOESHAIR


Christophe Gaillet

1789


PHOTOGRAPHY

Pawel Wylag

@PAWELWYLAG MAKEUP

Natasza Bigos @NATASZAB STYLING

Kordian Medrala

@KORDIANMEDRALA HAIR

Christophe Gaillet

@GAILLETCHRISTOPHE PRODUCTION

MK Production & Christophe Gaillet

@MKPRO.DUCTION & @ GAILLETCHRISTOPHE


A collection by Barberology

THE VAULT


PHOTOGRAPHY

Lee Allen HAIR

Barberology

@BARBEROLOGY_UK LOCATION

Municipal Bank, Birmingham


Élise Antoine

COLLECTION 05


PHOTOGRAPHY

Pawel Wylag

@PAWELWYLAG MAKEUP

Natasza Bigos @NATASZAB STYLING

Joanna Wolff @WOLFFOWA HAIR

Élise Antoine

@EA.HAIRARTIST PRODUCTION

MK Production & Christophe Gaillet

@MKPRO.DUCTION & @ GAILLETCHRISTOPHE


Desmond Murray

HYBRID


PHOTOGRAPHY & HAIR

Desmond Murray @DESMONDMURRAY MAKEUP

Ellen Bridger

@ELLENBRIDGERMAKEUPARTIST


Joe Mills with MILLS X PRIMARK

GENERATIONAL COMPLIANCE


PHOTOGRAPHY

Benjamin Vnuk @BENJAMINVNUK STYLING

Sarah Exley

@SARAHEXLEY1 HAIR

Joe Mills & Jody Taylor for MILLS X PRIMARK @JOEMILLSHAIR

@MILLSXPRIMARK CREATIVE DIRECTOR

Vivien Vittadello

@VIVIENVITTADELLO


Holy Tiger Barbershop | Graz, Austria

THE WISE GUY


PHOTOGRAPHY

Lupi Spuma HAIR & STYLING

Jürgen Niederl

@HOLYTIGERBARBERSHOP


EDITOR’S COMMENT

Welcome to the first BarberNV of the new decade. If the last ten years fuelled the boom allowing barbering to take to the global stage, then the roaring 20s will solidify the industry’s status and will be about boosting barbering’s profile further. At the time of writing, Pro Barbering is a few weeks away and the BarberNV office is abuzz with excitement. On page 62 we spoke to WAHL global artistic director, Simon Shaw, to get a sneak preview of why you should attend. The same is true of BarberSociety Live (page 64), the biggest and baddest celebration of barbering Europe has to offer. We might be biased because we’re the media partner, but that doesn’t change fact. Keep an eye on our social media for more information about who will be appearing at the show and what brands you can expect to see. A new year means new and exciting trends. High fashion normally dictates what you will soon see on the street so, we picked a selection of London Fashion Week Men’s shows to see what looks might trickle down from the catwalk world. In recent years, we’ve seen more and more men get on board with colour. Celebrities like Jaden Smith and Frank Ocean are boldly leading the way and from page 26, we speak to some of the best men’s colour experts to get their 2020 insight. To coincide with BarberSociety we stopped our world tour in the Netherlands. The Netherlands has long been known to barbers as the home of our industry’s favourite scumbags, Schorem. However, we took a look at some lesser–known shops and the incredible history behind barbering in the Netherlands. In our on–going collaboration with Joe Sloan and Joey Power, the Eighty8 boys take us through their plans for the future and what their Essex powerhouse means to them. At BarberNV we want to hear about your business, achievements and charitable endeavours for the year ahead. Are you looking to start a brand? Open a shop? Take on the fashion world? Help bring an important subject to attention? Get in touch at matthew@salonnv.co.uk.

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TABLE OF CONTENTS

20

SMALL TALK Industry updates & from the Fellowship

26

OFFERING COLOUR

32

INSTAGRAM SHOWCASE

34

COWENS BARBERSURE

36

BARBERSHOP FOCUS

40

LFWM HAIR TRENDS

50

JOE&JOEY

56

MENSPIRE AWARDS

60

PRO BARBERING LIVE

64

BARBER SOCIETY LIVE

72

BARBERNV WORLD TOUR: NETHERLANDS

78

PRODUCT ENVY

82

PATHWAY TO SUCCESS: EDUCATION

84

CHRIS FOSTER COLUMN

88

SHABA 2020

90

IN THE CHAIR

BARBERNV ISSUE 27

Founder | Joanne Reid

Copyright | All work in this publication

Editor | Matthew McLaughlin

is copyright of BarberNV Magazine and

Graphic Design | Gary Kwok

Gallus Print & Digital Media Ltd. No part

Assistant Writer | Siobhan Macdonald

of this magazine may be reproduced

Columnists | Chris Foster

without the permission of the publisher.

Published by | Gallus Print & Digital Media, 1st Floor, 27 Woodside Place, Glasgow G3 7QL

© Information and product prices are

Email | contact@salonnv.co.uk

correct at time of printing. Some products

Tel | +44 (0) 141 212 5525

may not be available in all stores.



20

Industry Updates

SMALL TALK

Got an opinion on the news? Don’t keep it to yourself—tweet us @BarberNV_Mag or tag us on Instagram @barbernvmagazine.

THE MIDLANDS

BARBER UK PARTNERS WITH LIONS BARBER COLLECTIVE TO TACKLE MALE SUICIDE

WEST OF SCOTLAND

FUSION @360 BACK FOR 2020

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he Barber’s Post event, Fusion@360 is gearing up to take over Glasgow once again on Sunday, 23 August 2020. The all–day event will once again be held in one of Glasgow’s best venues, St Luke’s and the Winged Ox and promises to be the perfect follow– up to the 2018 show. ■ More details, including the full stage lineup, venders and ticket prices to follow.

IMAGE COURTESY OF BARBER UK

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arber UK has announced it will be partnering with men’s mental health charity, Lions Barber Collective for their 2020 show, taking place on Sunday 3 and Monday, 4 May at the NEC, Birmingham. The barbering event will help in raising money for the charity with the launch of its new Tattoo Zone area. Attendees will be able to visit the area and get a barber–theme tattoo during the show. A percentage of the money raised will be donated to The Lions Barber Collective. Barber UK’s show director, Gary Hackett, said, “We are thrilled to announce our charity partnership with The Lions Barber Collective. “The Tattoo Zone is set to be an exciting addition to the event in 2020 and we look forward to seeing the designs our visitors opt for as they raise funds for this worthwhile cause.” Tom Chapman, founder and CEO of The Lions Barber Collective, added, “To be asked to attend Barber UK and have our own stand is amazing, the reach that is available over the course of the event is an amazing opportunity. “Then to be asked to be the charity partner for the event is just next level! It is a fantastic opportunity to raise funds to enable us to survive and continue our work. “Then on top of that, the awareness we can raise in the industry alongside Barber UK will no doubt enable us to save more lives! We can’t wait to be there!” The Lions Barber Collective is a charity dedicated to raising awareness for men’s mental health and training barbers to recognise the signs in their clients. This enables barbers to offer their clients support and help them get help. Any tattoo artists interested in getting involved with the event should send their portfolio to Rachel@BeautyServe.net. This will not only be an exciting opportunity to work alongside a worthy cause, but to also show off your talent to thousands of visitors. In addition to the leading brands to browse, Barber UK will also feature a range of inspiring demonstrations and talks, including the World Barber Stage where visitors can enjoy free barber tutorials hosted by top barbering talent from around the globe. ■ Barber trade professionals and students can register for free tickets to the event by visiting BarberUKShow.com or contacting the Ticket Hotline on 01332 227698.


21 SCOTLAND

NORTH WEST ENGLAND

BARBERSHOP, COCKTAIL CLUB & MUSIC VENUE TO LAUNCH IN MANCHESTER

NHBF CALLS FOR SCOTTISH PARLIAMENT TO KEEP UNIFORM BUSINESS RATES

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he National Hair & Beauty Federation has submitted evidence to the Scottish Parliament’s Local Government and Communities Committee expressing concern about plans to pass over control of business rates to local authorities. Members of the Scottish Parliament voted in early December to scrap the uniform business rate which sets the poundage for business rates for all businesses in Scotland. If passed, this could lead to higher rates for businesses and the loss of cross–Scotland rate reliefs and benefits. Hair salons, barbershops and beauty salons are the backbone of the high street—3,725 hair and beauty businesses currently operating in Scotland generating £606m—and they remain a highly visible presence in communities. The NHBF has raised concerns in addition to other leading groups such as FSB Scotland, Scottish Retail Consortium, CBI Scotland and UKHospitality who are all opposed to the current proposals. Hilary Hall, NHF chief executive said, “Salons are already facing rising employment costs and increasing competition. “Business rates are a significant cost for small businesses, so any move which could lead to local authorities imposing large increases is concerning. “Before such a major move is made, we feel that an assessment of the likely economic impact should have been done. “We have made our views clear and hope that Members of the Scottish Parliament will reconsider when the Bill is looked at again in the New Year.”

IMAGES COURTESY OF SHUTTERSTOCK & ONE EIGHT SIX

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his month One Eight Six, Manchester’s newest cocktail club, live music venue and barbershop opens its doors to the public One Eight Six is a barbershop with a big twist, as underneath its column sits an all–night drinking den which caters to Manchester’s late–night party vibe. Located right in the heart of the city centre, the venue will occupy the vacant Grade II–listed 186 Deansgate building—and will provide a full hair cutting and styling service seven days a week, doubling up as a live music cocktail club when night falls. One Eight Six has been conceptualised by renowned local entrepreneur Dean Mac, who has entertained the city for a decade. He said, “Manchester’s night–time economy has never been more thriving and so we felt it was the perfect time to bring something a little bit different to the mix. “We loved the idea of two venues in one and wanted to offer people unrivalled experiences and something edgy but decidedly sophisticated—so One Eight Six was born.” Dean has curated the live music offering, which will bring an exciting rotating line–up of musicians to the cocktail club each week. The barbershop is headed up by Scott Patel, who has run a successful barbershop in Horwich for over 12 years. Scott will oversee eight chairs which will be operational 7am til 7pm, five days a week and will then open 9am til 5pm on Saturday and 11am til 5pm on Sunday. Scott added, “To be given the opportunity to open a barbershop in Manchester city centre is something I’m really excited about. “The added aspect of a live music venue downstairs makes this one of the coolest places in the city and it’s been great to work with Dean and Alan on bringing it to life—we’ve got a clear creative vision and we look forward to welcoming the wider public into the venue.” The drinks menu features concept cocktails including ‘Jail Bird, Scandalous & love and other drugs’. Dean continued, “We are so glad we have been able to share One Eight Six’s unique personality with Manchester and look forward to the venue now being fully operational.”


22

Industry Updates

TONY HARESIGN BECOMES GRAND MASTER BARBER

SCOTLAND

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fter many years of dedication to his craft, Tony Haresign, the owner of Esquire Barbershop in Anstruther, Fife, has become the first barber in Scotland to be awarded the title of Grand Master Barber. Following a stringent examination process, the British Master Barbers Alliance agreed that Tony met and exceeded the skill, professionalism and dedication to the craft of barbering needed, to be awarded the Grand Master Barber title. “It has taken a huge amount of hard work and commitment to barbering to get to where I am and I feel truly honoured to be recognized in this way,” he said. The criteria to achieve the level of Grand Master Barber is extremely high and candidates must prove that they are not only extremely skilled technical barbers but that they run professional businesses that are the future reputation of British barbering. Tony Copeland of the BMB was eager to highlight the importance of Tony’s award, “The criteria and

examination process is so tough that few barbers come up to the mark. “Currently, there are very few Grand Master Barbers so to be the very first one in Scotland is a major accolade.” For those that know Tony, few will be surprised that he has been given this title. Starting as an apprentice at the age of 15, he has stayed committed to men’s hair for over 30 years. An innovator and creative force, Tony has cut hair in every conceivable place from beaches to big stages and uses his unique vision to create innovative and exciting photographic collections. Always pushing the artistic boundaries, Tony continually creates collections published in trade and fashion magazines across the world and is in demand to show his skills at many of the industry’s biggest hair events. He is also a keen advocate of education and visits colleges, salons and barbershops across the UK, offering inspirational barbering education to the next generation of professional barbers. Represented by one of the hair industries top agents, Five Point Alliance, Tony’s work, creativity and barbering vision, is now being shared with an ever– larger global audience.

LONDON

THE BARBER MOVEMENT IS COMING FOR YOU Jay Adams, aka Jay Dabadman is set to officially launch his new show TV show, The Barber Movement on Tuesday, February 4 2020. From February, The Barber Movement will run for 20 weeks, one episode per week on prime Czech TV, and feature the business life, travel and back stories of everyone involved in the show. The Barber Movement has something for everyone and will feature challenges and eliminations with the show’s sponsors—as well as a little drama for all the reality fans out there. Jay told BarberNV, “I’m incredibly proud of myself. I’ve been a one man band throughout this whole project. I’m the producer, editor, planner, organiser, assistant everything you can imagine except for the camera... that’s me.” It’s not been an easy journey for the barber, however, as

he nearly lost his newborn son at the start of the project—a fact he kept close to his chest. “Visiting the hospital three times a day with a 50/50 chance hanging above his head, among other things, almost crippled me. “I’m not ashamed to admit that running multiple businesses around the world and getting this project off the ground nearly drove me to depression, it was a battle. “I was close to closing it all down, but the drive to do everything I could for my family, to give them the life I never had and having so many people rely on me doing what I do, I couldn’t quit for my team. “I come from shit and now I’m doing relatively well for a little shithead criminal from London. If I collapse the whole world around me would crumble, but seriously, the truly rewarding part of this whole experience is seeing all the guys involved in the project grow to different levels, develop as characters and getting financial freedom for their families.” To check out everything Jay has in store and watch The Barber Movement you can download the TBMTV app from the Apple Store or Play Store.


SCOTLAND

SCOTTISH BARBERS ASSOCIATION LAUNCHES IN STYLE The newly–launched Scottish Barbers Association held its first educational event last month at the Space Theatre, adjacent to the Dundee and Angus College campus. The two–hour hands–on demonstration allowed the educators to give attendees a first–hand look into the art of fading. From zero fades through to skin fades, prospective barbers got to take their time to understand the process through to the finished look. Next, they would see everything involving barbering’s most iconic service, the hot towel shave, giving the audience a well– rounded understanding of the preparation, the shave and most importantly, the health and safety. These demonstrations also gave attendees chance to see how shops work in today’s barbering world. The seminar, which was compared by Raymond Simons was held on–stage, for an audience that included educators, students, barbers and shop owners from the area. Raymond Simons of the Scottish Barbers Association said, “It was a buzz for everyone and was it was packed with a lot of information from the demonstrations on–stage and with interaction from our audience. “The Scottish Barber’s Association has been asked back to do other shows. It was a great venue with a great atmosphere and we couldn’t ask for a better experience.”

NEW ERA FOR FELLOWSHIP

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ROJECT: Men had their first training session of the year, led for a second consecutive year by Jonathan Andrew. Their exciting journey started with introductions, getting to know each other’s career experiences to date, as well as learning more about Jonathan’s history and expertise. Jonathan then outlined the team’s year ahead, with the mentors and opportunities they will enjoy over the next 12 months. In the afternoon, Jonathan demonstrated some classic cuts and techniques to the team to bolster their basic knowledge and share his insights. Team member George Smith from Smith England says, “I’m excited about all aspects of what’s to come—if I had to narrow it down, it’s going to be the fact I’ll have a massive variety in barbering and hairdressing experience which will take me away from the tunnel vision headset I feel I am in currently.” IMAGES COURTESY OF SCOTTISH BARBER ASSOCIATION & THE FELLOWSHIP

In addition, Armour to Barber, the charity focused to help ex–service personnel find work after leaving the armed forces, set up a charity zone for those in the in area.

EDUCATORS ■ Raymond Simons ■ Josh Mcpike ■ Alison Russo Brown ■ Rafal Lewandowski

PROJECT: MEN 2020 TEAM ■ Sophie McCulloch YAXLEY HAIR & BEAUTY ■ Tristrum Curling SIR & CO BARBERS ■ Darren Smith REVIEW HAIRDRESSING ■ Alex Cohen Q HAIR & BEAUTY LTD ■ Paulina Stochmialek ARKADE ■ Tyler Williams LARA JOHNSTON LIFESTYLE ■ George Smith SMITH ENGLAND ■ Kenneth McLeod RAINBOW ROOM INTERNATIONAL ■ Natalie Belli GRAFTON & KOCH ■ Joel Stewart ARKADE ■ James Kendell ARKADE


Royston Blythe Collection

BOYS


PHOTOGRAPHY

Richard Miles

@RICHMILESPHOTO STYLING

Nick Malenko @NICKMALENKO HAIR & COLOUR

Anthony Osborne & Royston Blythe

@ROYSTONBLYTHEOFFICIAL


Over the past decade we’ve seen the barbering boom and now, in a new era, there isn’t any doubt that colour will be the next big frontier for men to cross. AW19 might feel like a distant memory for some, but it saw a host of celebrities including Jaden Smith, Kanye West and Justin Bieber sporting pink or brightly coloured hair. BarberNV spoke to Keune global ambassador, James Beaumont and other colour experts for their insights on offering colour services to your clients.

SHOW YOUR TRUE COLOURS


JAMES BEAUMONT (@JAMES_ BEAUMONT), AWARD–WINNING BARBER & EDUCATOR WHAT DO YOU THINK WILL BE POPULAR IN MEN’S HAIR COLOURING THIS YEAR?

Bleach–lifting has been trending in the men’s field for 2019 and I definitely see this rising—often I have been asked for this service. The one thing I see by this is adapting the toner. The choice of the after–colour placed which creates the tone of colour after the bleach lifting service, this I see becoming a popular trend. In 2018, we saw grey toners—2019 saw absolute white with a contrast of the natural dark regrowth on the clipper fading. Now I see and feel the need to be creating interesting tones.

DO YOU THINK MEN WILL BE MORE ADVENTUROUS WITH THEIR HAIR?

Yes, I feel men are and certainly the ones that have already experienced colour. Before, men were a little scared to try it, ”what if my friends notice? What if it doesn’t look right? Will it suit me?” Men can actually be quite conscious of what other people think but now, because of this rise in male fashion and male hairdressing, men are wanting to stand out, maybe make a statement or perhaps enhance their appearance. It’s gone from beard cult to skin fades, shape lines on the extra service of cutthroat blades to what else can I have? I love this service that I receive from the barbershops, what else can I do to enhance my look from the barber services—well colour of course!

WHY DO YOU THINK COLOUR IN MALE GROOMING IS GROWING?

It’s growing because it’s new to the barbering industry. Colour can be so diverse and creative, it’s a new service as men are being more confident to try something new. Social media platforms are growing our industry by the inspiration of versatility of creations which helped bring hairdressing and barbering together more so. High profile male celebrities are showing what is achievable with colour. We ourselves as adventurous barbers are going that extra mile to give our clients a first–class appearance which in itself is confidence–building.


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TRACY HAYES (@TRACYHAYES), FUDGE GLOBAL HEAD OF TECHNICAL TRAINING

s Fudge’s global head of technical training, Tracy Hayes has a wealth of industry knowledge. Tracy works with Fudge delivering world–class colouring techniques with a sharp, editorial edge. Her talent for creating key, contemporary colour looks knows no bounds and she travels to the world’s most prestigious hair shows showcasing her colour genius and wisdom. “Grooming for men is a big market and men are now more than ready to spend time and money on defining their look, and open to change their look quite significantly! What better way than to go for an all–over colour change to a bleach and toner. Toners for men are keeping on the cool palette, but tones can range from platinum blonde, silvers and into deeper graphite greys. Always send your client away with Damage Rewind Clean Blonde Shampoo to keep any unwanted yellows tones from appearing and at the same time keeping the hair in prime condition. For men that are thinking about colour, it needs confidence in selling the idea. For first time colour, I would always recommend a look book, so the client in the chair has a clear understanding of what has been explained. Remember, if they have not had colour before they will be unfamiliar with colour terms. Also, be very clear with the upkeep and aftercare, which men are now very open to in keeping the hair and image at its best!” FUDGE | Damage Rewind Clean Blonde Shampoo, RRP £14.95

JOE MILLS (@JOEANDCOSOHO), session stylist, owner of Joe & Co Soho, The Lounge Soho and director of MILLS X PRIMARK Birmingham and Manchester, was nominated for GQ’s Barber of the Year, brings us his three key colour trends for the new season. For several years hair colour has taken a back seat when it comes to men’s hair. However, 2020 is the year that clients will be embracing hues of all shades. “At our barbershops in Soho, Birmingham and Manchester, we talk to our clients about the latest colour trends and how to wear them, with suitability, versatility and wearability on top of the list.” Last year may have been about the individual and wearing what you want when you want and it seems, when it comes to colour, the same can be said of 2020. “We’re seeing a big demand for men’s colour—everything from covering greys to flashes of hues in copper and blues. Again, it’s all about the individual rather than following a tribe—and the best bit is it grows

JARRED LIDDINGTON (@JARREDSBARBERS), Manic Panic ambassador and owner of Jarred’s Barbers in Lydney, who was crowned British Barber of the Year in 2017 at Salon International tells us why the 90s haven’t quite faded away just yet. I think with seeing the 90s style creeping back into fashion, we will see more of a trying hard for that effortlessly styled grunge look. With that, I think we will see more washed out and pastelised colours with more of a muted tone. Mixing lengths of colour with a clean fade or harsh lines.

out and you can change it up.” Joe looks at the top three colour trends your clients will be asking for. BLUE Classic Blue is the Pantone Colour of the Year and it’s one of the most popular shades for men’s hair colour this year. From navy to icy tones, blue looks great on natural texture. PINK Whether it’s subtle pastel tones or full–on fuchsia, pink is a favourite with models and popstars. Perfect for bringing a buzzcut to life, tones range from a deep plum to soft, barely–there tints. BROWN Brown is coming into its own this season, ranging from chocolate brown to hints of copper. The great thing about tones of chocolate brown is that it suits all skin types and hairstyles, adds depth, enhances natural texture and is easy to look after.


MEGAN STOCKFORD (@COLOURS_AND_ CLIPPERS), SENIOR STYLIST AT SOVEREIGN, ABERDEEN & 2019 SHABA BEST BARBER COLOURIST

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hough the year is young, we are already seeing an increase in the demand for men’s hair colouring services, a trend which has been growing year on year. What I enjoy about working in Sovereign is the diverse range of clients we have coming through our doors—with more of them looking to experiment with colour. It can be something as simple as a grey blend or subtle highlights or bold and bright colours. In 2020, men have so much access to inspiration from a wide range of sources— influence can come from actors, reality stars or everyday people on social media. I like to work with clients to develop their ideas by bringing in my own ideas and influences. Recently I’ve had requests for very bright and vibrant tones and as a mum of a seven–year–old boy, I spend plenty of time watching cartoons. I’ve been able to draw inspiration from those and integrate this into my work with bold colours. I refer to this as cartoon couture. As well as the more ‘out–there’ colours, I’ve been using colour a lot more to add another dimension to my hair cuts. By adding subtle highlights into a textured cut, you can really emphasise and define the texture and make it eye–catching and as we’re seeing a rise in demand for longer hairstyles, being able to incorporate a lot of techniques from my hairdressing background such as balayage, has enabled me to have a well–rounded approach to using colour to enhance and compliment all kinds of hairstyles. Looking at colour for the year ahead, and with the Spring/Summer now on the horizon, I expect to be doing a lot of highlights, especially subtle and natural lightening to offer a sun–kissed look. I’m also hoping to see plenty more clients experiment with brighter colours. I’m well– stocked with some of my favourite colours which include aquamarine, lilac and yellow. I’m excited to see what 2020 has in store for men’s colour and looking forward to leaving my mark.


Darren Ambrose

15 MINUTES


PHOTOGRAPHY

Jenny Hands

@JENNY_HANDS MAKEUP

John Christopher @JCMUA HAIR

Darren Ambrose

@DARRENAMBROSE


INSTAGRAM SHOWCASE

A quick glance at the work of social media–savvy creatives across the country. Tag @barbernvmagazine for a chance to feature your work in our next issue.



GIVE YOUR SHOP THE BEST PROTECTION WITH BARBERSURE Paul Chaplin, CEO of Cowens Group chats with BarberNV magazine about how it’s new offering, BarberSure, will give barbershop owners and freelancers peace of mind. Since January 2019, Chartered insurance broker Cowens have worked in partnership with the British Barbers Association (BBA) to develop a bespoke insurance product for barbers, and fully support the industry. On their partnership, Jackie Holian of the BBA says, “Having an insurance partner who understands the industry and the different pressures of owning a barbershop or being self–employed is invaluable when it comes to making sure you’ve got the right level of cover.” BarberSure provides all the policies barbers and business owners legally require in order to work, including public and products liability (including treatment insurance), employer’s liability and building and contents insurance. However, BarberSure offers more than the traditional ‘off the shelf’ policies to barbers, and it does all of this while keeping costs low. Paul Chaplin (pictured above getting a trim from BBA’s Gary Machin) says, “We’ve spent a lot of time creating a unique product. BarberSure has products you can’t get off the shelf or are very difficult to get. Extensions like terminal ends, denial of access, or loss of attraction are hard to get from off the shelf products.” Knowing the right cover for you and your business is difficult, but important, as you should not underestimate the level of policy you may require. Understanding this, BarberSure works directly with your business to offer one of the best insurance schemes available to barbers. “You’re buying more than cover with BarberSure. You are buying high–quality advice,” explains Paul. “What we sell is advice with BarberSure ensuring that the product fully meets the needs of the barbers. “We don’t sell barbers an off the shelf product, we take time to understand their needs and we introduce to them products appropriate for them.”

If you’re an experienced self–employed barber, you will get Public and Products Liability at either £1m, £2m or £5m and Treatment Risk as standard. On top of this, there’s an option to include All Risks Cover anywhere in the UK on Equipment, Money Cover as standard and the option to include Personal Accident Cover in the event of injury. While barbershop cover includes all of the above areas of cover but additionally includes Cover available for Contents, Stock, Business Interruption and Employer’s Liability. The non–standard policies BarberSure offers include Business Interruption, which means you are covered if there is an accidental failure of supply. For example, if your electricity was cut at the terminal ends because of and for example, storm damage to cables or accidental damage to pipes. BarberSure also offers Loss of Attraction—a product you won’t find with most insurance schemes. Loss of Attraction is designed to cover your barbershop in the event of an incident, at a different location within a one–mile radius that damages your business. And finally, Denial of Access cover. This extension protects you against interruptions to your business, should access to your premises be prevented or restricted due to nearby damage. For example, if debris from a fire prevented safe access to your barbershop. ■ Call 0300 303 4101 or visit www. barbersure.co.uk to find out how BarberSure can safeguard you and your business, so you can do what you do with no worries.


Custom designed insurance cover for both barbers and their premises. Developed for you, in association with the British Barbers Association. Call today for a quote: Freephone 0300 303 4101 or Text us: 07921 370 113 Follow us cowensbarbersure barbersure

www.barbersure.co.uk


BARBROS, EDINBURGH

BROS LIKE NO OTHER

LOCATION 38 Queensferry Street, Edinburgh, EH2 4QY Number of branches: 4


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Since 2017, Yalcin Genc has chased his dream of a brand, and that brand is Edinburgh’s Barbros. Recently, at just 21– years–old, Yalcin opened his third location in Edinburgh’s West End to round off his small empire.

he West End store rose from the ashes of an old jewellers shop and with the help of the Murray Field Building Company, the third Barbros was born. BarberNV caught up with Yalcin to discuss building his dream at a young age and when to go about a shop refit. Before Barbros West End opened its doors, the old jeweller’s shop didn’t fit the atmosphere Yalcin wanted to create for Barbros. “It was just really bad. We managed to turn it around nicely with the Murray Field Building Company. They were a real good help. It’s like classic but modern—I wanted to show that from the outside in. “I was in a tile shop and I could just envision it. I worked with REM and Salon Services to put my brand name on it and I chose the Wolfskin chairs for the interior.” Working closely with Salon Services and REM, Yalcin was able to get his branding put on the barber chairs to tie the shop together. “Paul (Salon Services) was great he came down and saw me and we had a couple of face to face meetings. He

saw my dream and knew what I wanted.” The young barber entrepreneur tells us that shop refits are not always about timing but your approach to the location. “In business, sometimes it’s not about money. The main thing is that the people around you are happy.” For Yalcin, a strong barbershop supports the community it is a part of and does what it can to service that community. “I like working with small communities. The key to success is looking after the community you work in. It’s a good feeling.” Despite the success and quick expansion of his Barbros brand, Yalcin tells us that, this year he is dedicated to building on his empire’s foundations. Securing those close community relations and making sure all the barbers around him are content. “This year I think Barbros aim is to build on what we’ve got. In terms of our market and our clients. We don’t want to rush and grow too big because we want to make sure our clients get the best service and build on that.”


LOCATION 11 Bingham St, Bangor, Northern Ireland BT20 5DW

BE DIFFERENT, BE AN OUTSIDER OUTSIDERS MALE GROOMING, BANGOR, N. IRELAND

When trying to come up for a name for their new barbershop, Outsiders Male Grooming co– founders, Craig McKenna and Chris Palmer, couldn’t find anything that reflected their barbering philosophy or their brand.

T

hey were totally different to current trends in male grooming. Their outsider mentality is what gave name to one of Northern Ireland’s newest and most unique shops, Outsiders Male Grooming. “I rang Chris, he loved it and that was that. Everyone asks that question and sometimes we make up funny stories but you guys have got the truth,” Outsiders co–founder Craig McKenna tells us. Outsiders opened early last year, but Craig and Chris have nearly three decades experience in the industry between them—making them a formidable team. The Bangor shop feels like a quintessentially–modern barbershop with classic trappings. However, there are no gimmicks or fanfare—Outsiders produces a style of barbering that caters to every customer. “Our cutting styles vary from barber to barber, but I like to think we’re a modern barbershop. We still have the classic heritage and love the old–school side of barbering. We just make sure we treat every customer the same, no matter what age they are or how much they’re spending in the shop.” This incredible approach to customer service has meant a few famous names have sat in their chairs, and while Craig tells us some of these names, he admits he’ll ‘probably get a slagging’ for sharing them. “We regularly have the Northern Ireland squad booking in when they’re back home, we’ve also had Gaz from Geordie Shore when he’s over this neck of the woods, Keith Duffy (Boyzone), Brian McFadden (Westlife) and


39

Every client, every time

Good things come in small packages. I think that’s something that can’t be faked. No matter what age our customers are, we have a laugh with them. I think that keeps them coming back even more often than they need to.

Terry Bradley (Belfast–born artist). “Recently, Chris was personal barber to the golfers at the Royal British Open and has been asked to do the next one too. So it’s constantly growing, which we take as a massive compliment.” Craig tells us the future is exciting and less than a year into its life, Outsiders is already expanding. He says there are a few tweaks to be added alongside the barbers, but stays tight–lipped about the details. So, we’ll have to wait and see what Outsiders does next to set themselves apart from the crowd.

EQUIPMENT & INTERIORS

Barbicide - No pretender


Hair Trends

HAIR TRENDS FOR 2020 Most people’s Christmas decorations were still up, yet the 15th edition of London Fashion Week Men’s kicked off at the Truman Brewery. The first major fashion event of the year is always a great place to spot emerging hair trends chosen by the biggest and best in the fashion world. BarberNV picked out four shows which are worth keeping in mind as the year’s hair trends begin to take shape.



AW20 ART SCHOOL

HAIR TEAM

Ellie Bond Nathan Glynn Will Wheelwright Alistair Jubbs Katie Prescott Mike Burrow Katie Guise Lee Patrick Devlin Lois Negus Stuart Kimber Luke Hawkins Victoria Main HAIR

Charlie Le Mindu PRODUCTS

ANTI

A

cclaimed hair stylist Charlie Le Mindu headed up the hair for the Art School show at London Fashion Week Men’s, interpreting the ‘Fearless Love’ theme of the show through a diverse series of looks and styles, personalised to each model. The brand, directed by the creative partnership of Eden Loweth and Tom Barratt, is one of the most exciting new names in fashion and was nominated for the Emerging Talent category at the British Fashion Awards. Their exciting, fearless, dynamic approach to design is a perfect partner for Charlie, whose innovative hair creations have been displayed in galleries and his own catwalk presentations, as well as on celebrities including Lady Gaga and Lana Del Rey. This season’s Art School show was a collaboration with British artist Maggi Hambling and featured garments crafted from layers of fabric–like pale paint. The brand is proudly non–binary and the stripped–back, monochrome canvasses that formed this collection reflected this fluid approach. Five key looks were created by Charlie and the hair team, with each tweaked to form a bespoke finish for the models.


LOOK ONE

For models wearing bandanas, ANTI Finishing Cream was used to slick back hair for a sleek finish, topped off with a bandana placed low on the forehead and tied at the nape. Some styled were finished in a strong, wing–shaped structure, while others with longer hair were wig–wrapped underneath. LOOK TWO

For models with a loose, natural finish, hair was styled in a middle parting and powdered clay was layered and set into the hair. ANTI Finishing Cream and Shine Spray, was used on the lengths of the hair. LOOK THREE

ANTI Cream Paste was manipulated through the hair to create volume and texture. Talc powder was then applied to the hair, leaving a dusty trail in the air as models walked.

LOOK FOUR

For a wet–look finish, the hair was slicked to the head shape and moulded onto the face, neck and shoulders using Finishing Cream on wet hair—this was left to air dry and set in place. Then, before the models walked, lubricant was poured on top to give the appearance they were emerging from water. LOOK FIVE

One of the most talked–about looks of the show was the chest hair, crafted into shape to spell out the name of the brand. To get the look, an ANTI gel formula—still in the making—was used with a pintail to comb the hair into shape across the torso, spelling out ‘ART SCHOOL’. The wet and clay looks were cleansed after using ANTI Everything Shampoo, in order to allow the models to leave with fresh hair for their next shows.


Pronounce: To The Mountains AW20 “The inspiration behind the blond streaks in the fringe came from the cool girls in my school during the late 90s who all bleached one streak of hair in their fringe and I thought it was so cool back then. For the show we wanted a strong graphic look with high shine.� Session stylist Kalle Eklund at D+V Management for R+Co


R+CO Motorcycle Flexible Gel $28.00

INSPIRATION

Life seems to be all about climbing and going through obstacles. The story of the 108 heroes who went to Liangshan in the Water Margin (Classic Chinese novel Shui Hu Zhuan) story was the original inspiration for the whole collection. You’ll notice the embossed details, jacquard fabrics, buttons and androgynous style. This was a collection full of character and emotion. The brand itself has just announced an upcoming collection with Italian premium lifestyle brand and leading denim pioneer, DIESEL. Some of the 18–piece collection was previewed during the AW20 show with full unveiling at Shanghai Fashion Week.

R+CO Wall St Strong Hold Gel $28.00

HAIR

R+Co presented me with the opportunity to fulfil one of my biggest hairdressing ambitions. It was an incredible experience and I loved every moment! —Marzena Medori of Joseph Ferraro Hair

The brand has a refreshing take on the industry and this show was a good match, with a great culture that drives my knowledge, passion and ideas further. —Mikey Noir of Bebop

NTIAL PRODUCTS ESSENTIAL PRODUCTS ESSENTIAL PRODUC

R+Co selected me for LFW and this shows how much they appreciate the people that work with their products, to give such an amazing opportunity to people to come together and share their creativity with one another is truly inspiring. —Elliot Jacque of RCNQ

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BACKSTAGE@ LONDON FASHION WEEK MEN’S AW20 PREVIEW

“NICCE was going old school with its collection drawing on the bold streetwear inspired looks housed in an After Party vibe, so I wanted to take the hair on an end of the night hair journey. We went for a relaxed style, working with the natural textures and definition for the boys and then with the girls creating sleek, high shine finishes showcasing the versatility of the range.” Session stylist Jonathan Andrew for Fudge Professional


STEP ONE

Work new Fudge Professional Blowdry Aqua Primer (£15.50) and new Fudge Professional XXL Hair Thickener (£15.00) into the hair and blow dry in using your fingers to create natural definition and movement. STEP TWO

Rub a small amount of new Fudge Professional Surf Paste (£14.00) into hands and apply to the root and mid lengths for added texture. STEP THREE

Finish the look with a spritz of the Fudge Professional Hed Shine (£14.00). SEE THE PRODUCT RANGE ON FUDGEPROFESSIONAL.COM.


HAIR TEAM

Ellie Bond Nathan Glynn Will Wheelwright Alistair Jubbs Katie Prescott Mike Burrow Katie Guise Lee Patrick Devlin Lois Negus Stuart Kimber Luke Hawkins Victoria Main HAIR

C

harlie Le Mindu’s work straddles hair and fashion, with a healthy dose of theatricality, making him the go–to choice for designers looking to collaborate on narrative hair looks. For the Xander Zhou show at London Fashion Week Men’s, this was brought to life through four diverse looks, including sharp, bold wigs in bright tones, half–and–half looks and longer, more undone textures. Xander Zhou’s work explores the connection between oriental mysticism and the futuristic modernity of Asia. The continent is a blend of cultures and has

XANDER Charlie Le Mindu

AW20

a hyperactive virtual community culture. Its people embrace everything electronic, scientific and technological. This idea, coined techno–orientalism, has inspired several of his collections to date. The most recent interpretation of this concept was a show called Homo Multiversalis—the name of a fictional breed of mankind created by the designer to embody the ultimate idea of inclusivity. The hair looks reflected the designer’s idea that there are multiple versions of one being in alternate universes—resulting in distortion and the clashing of contrasting existences. They also pertain to the futuristic world of the brand—a fantasy universe of future lifeforms, perfect humans and humanoids. Four key looks were created by Charlie and the hair team to bring to life these big concepts.

ZHOU


LOOK ONE

For the natural, lived–in styles, ANTI Cream Paste and Finishing Cream were used to add texture and definition. LOOK TWO

For the slightly more polished look, ANTI Finishing Cream was blow–dried into the hair to smooth and add hold. ANTI Shine Spray was layered on for a healthy sheen. LOOK THREE

Various coloured wigs and hairpieces were prepped and fitted to models. Wigs were cut short with severe and graphic strong lines, while some were cut in half and worn asymmetrically with natural hair. ANTI Shine Spray was used to smooth and straighten the wigs, and add a high shine finish. LOOK FOUR

For slicked back styles—which were worn with or without wigs on top—ANTI Finishing Cream was used to slick hair back tight to the scalp and nape, then set for a satin finish.


a cup of


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Joe Sloan and Joey Power are back with us to bring you exclusive insights into business by putting each other in a very hot seat. The pair give some incredibly honest answers, expanding on how they met, their career drive and where Eighty8 LoveToCreate is going next. This feature is just a select portion of an incredible interview, which you can see in full by going to our Instagram (@barbernvmagazine) and checking out our Instagram TV. JOEY POWER

JOE SLOAN

LET’S GET STARTED We’ve just finished our Sunday shift at Eighty8 and we’re doing this for BarberNV magazine. So, just a little chit chat between me and you mate. We’re nearly two years in, how do you think it’s going? I’m never content. So, you’re happy but hungry? There’s a lot of things we need to address [...] the right staff. Not saying we don’t have great staff. I just want more. They’re not just wanting to be superstar barbers. They’re actually driven to build their clientele up [...] it’s graft man. We collect data in order for us to grow as a business and in the barbershop world, or certainly in our business everyone is their own boss per se. So they work in Eighty8, essentially for themselves? Yeah. It’s in their best interest to understand what they’re doing, what makes them busy, what’s their most profitable services and utilising that data correctly.


JOEY POWER

JOE SLOAN

WHAT’S YOUR NEXT GOAL? Our client retention is fucking incredible. I’m very happy with that. But you know what I mean. It’s like once we hit 600 [customers] for the month, we’re looking for the next guy. I want to get another 600 clients per month. Why 600? Do you want to break down the maths on that? It’s going to fulfil the other chairs we’ve got available and it’s going to entice the barbers because we’re a busy shop [...] I just think 600 is going to get us to where we want to go and then no doubt we’ll set another target and smash the arse out of that.

WHY ARE WE HARD TO WORK WITH? I think they see the flashing lights, how beautiful it is and they think, ‘oh it’s a nice shop, let’s go work in there’. And they don’t understand how fucking obsessed we are with this place and how driven we are, and they can’t cut it [...] When they get it put on them, they can’t step up to the mark. That’s why at the minute, we are so selective on who we even want to interview [to work here]. You hear the horror stories about people coming here and getting booted out the door—because let’s be honest, it’s happened several times. I think that plays a big part. You can play football all your life and try your hardest to get to where you want to get to, but if you’re in the Premier League they don’t stand for no shit. You have a bad season and you’re gone.

ARE YOU LOOKING TO OPEN ANOTHER SHOP? I don’t give a shit what anyone says, people ain’t got barbershops like this. And that’s not me going ‘my dad’s bigger than your dad,’ and all that bollocks. I’m observing what’s going on […] would you ever be interested in franchising or potentially opening another shop? Right now, no. You lose control and I’m too scared of the brand diluting. There ain’t gonna be another person that’s going to run this [Eighty8] like me and you. We aren’t even maxing the potential we have here, so I’m not even thinking about a second shop.

IMAGES COURTESY OF JOE SLOAN

To find out more about Joe Sloan, Joey Power and Eighty8 LoveToCreate, head over to @barbernvmagazine and visit eighty8lovetocreate.com to see what the pair have built for yourself.


Joey Power

TEMPORAL SHIFT



PHOTOGRAPHY

Andrew Gilbert @AGILBERTGRAPE MAKEUP

Gareth Harris

@GARETHHARRISMUA

COLOUR

Sophie Dale @UB4YOU HAIR

Joey Power

@JOEYPOWER88


YOU HAVE TO BE INVOLVED IF YOU WANT TO EVOLVE


On Monday, 27 January, MENSPIRE held their sixth anniversary awards celebrating the company and the talented individuals who have pushed the brand to the top of the barbering world. This year, MENSPIRE are set to win Europe over and by the time you’re reading this, the first European MENSPIRE salon, in Napoli, Italy, will be open. Without further ado, here’s our run down of the awards evening.


It gives people something to work towards. As much as they might not be the most prestigious awards ever, it gives people an opportunity to go ‘right I’ve got the awards coming up. If I keep my head down and focus up, I could win an award and become recognised within the company, and as the company grows, so does that prestigious thing.’

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he evening began at MENSPIRE’s St Albans Academy, with attendees including the MENSPIRE teams from Ireland, Scotland and across England. Sitting down in the minimalist, industrial space, MENSPIRE co– directors, Josh Lamonaca and Sam Palmer prepared models for a catwalk run of styles showing off this skill that has made MENSPIRE a household name. Guests were encouraged to take photos of the models and share the evening on social media. After the show, and a brief intermission, Josh and Sam introduced the brand new awards to the formula, including, Best Appearance, Best Social Media Activity, Most Challenging Journey, Best Comeback, Highest Retail, Most Services, Most Haircuts in the Year, Most Like Instagram Photo, In House Football Tournament Winners, Loyalty Awards for both the UK and Ireland, Highest Earning Stylist and Best Performing Salon. One of the questions, how do you differentiate between passion and obsession’, struck a tone. Josh replied, “It’s a fine line. How do you find that balance? I’m still finding it.” After the awards Josh further expanded on this. “Balance is the keyword. I can’t say I’ve found balance, but I try. Certainly, there are more important things than this [MENSPIRE] when you look at it on a deeper scale. You have a family and what you sacrifice is what you get out in your career, and what you sacrifice in your career is what you get out of your family. “It might not be your family, it might be your body, your physical condition. It’s all about maintaining a balance and the hardest thing is finding it. You’re motivated, your entrepreneurial, it’s a hard thing in terms of finding the fine line. You have to make sure you are looking after your physical condition, otherwise you’ll come back and you’ll be no use to anyone. That’s what I’ve experienced from travelling so much.” Following the Q&A session, the room burst into excitement with the rest of the awards being announced including, Stylist of the Year and Most Improved from each salon, People’s Choice and Off the Tools award. With the awards over everyone had a chance to mingle and congratulate the winners, and BarberNV had the chance to sit down and talk with Josh Lamonaca. When Josh and Sam started MENSPIRE, they had no endorsements or brand ambassadors, and have grown a globally recognised brand from organically. They were just two passionate cutters who wanted to build a team and a business and now “it’s a beautiful thing to look at now.” Josh relishes in pushing his barbers towards their career goals and the awards exist as a way to incentivise their hard work. “It gives people something to work towards. As much as they might not be the most prestigious awards ever, it gives people an opportunity to go ‘right I’ve got the awards coming up. If I keep my head down and focus up, I could win an award and become recognised within the company, and as the company grows, so does that prestigious thing.’” The famously inspirational brand has been a continually proven


success and six years on Josh considers MENSPIRE the best company in the world. And this is why Josh and Sam are so fiercely protective of their brand. “I don’t mean that MENSPIRE is the best company, we have flaws like anyone else. What I mean is we have the best company around us. That’s why people want to be around us, so they can always have that support. “It’s ultimately that support network people want and that’s why they want to join our company—because they know they’ll get support in any way that they want to pursue their dream. If you’re inside it, you look to your left and right, and there’s always someone who can help you with whatever you need.” MENSPIRE is a brand in demand, not only in the UK and Europe, but around the world. With MENSPIRE Napoli opening in a few short weeks—at the time of writing—we asked Josh about his plans for the future, especially in regards to the American market. “We’ve done a lot of education in the US and there’s a high demand for MENSPIRE in the US. We’ve been fortunate enough to build some relationships in American [...] We’re hoping in the next six months or so that we can build salon number one as a flagship and an entry to the rest of America.”


PRO BARBERING LIVE 2020 : ARE YOU READY? SUNDAY 23 & MONDAY 24 FEBRUARY 2020

MANCHESTER CENTRAL CONVENTION CENTRE

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e’re excited this year to be the official media partners for Pro Barbering Live at Pro Hair Live in Manchester. The event is set to bring together the biggest names and up–and–coming talent in the barbering and hair industries to Manchester. This year the Pro Barbering Stage, in collaboration with BarberNV and powered by WAHL will see Simon Shaw, WAHL’s global artistic director, bring to the stage with him some of the biggest hitters in barbering. The line up, which promises to be the best ever, with current BHA Men’s Hairdresser of the Year, Jim Shaw and MENSPIRE are back by popular demand! Besides the Pro Barbering Stage, there will be over 60 free stage sessions from the UK’s top hairdressing talent and business experts—sharing first–hand their amazing skills, techniques and knowledge with you. As well as all this, you can discover the very latest products, tools and technologies from key brands. They will all be on show with exclusive exhibition offers, inspiring demos and brand new product launches. Your all–inclusive ticket includes FREE access to the complete programme of shows, seminars and workshops from the UK’s barbering and hairdressing elite. It’s going to be a hotbed of creativity, packed with ideas and inspiration for you to take straight back to the salon. ■ Book your FREE tickets at PROHAIRLIVE.CO.UK now and we’ll see you in Manchester at the end of the month.


JOIN US AT

PRO HAIR

LIVE

EDUCATION | SHOWS | SPECIAL OFFERS

EVERYTHING WILL BE

WAHL.CO.UK


WAHL GLOBAL ARTISTIC DIRECTOR SIMON SHAW, ON PRO BARBERING LIVE: HOW EXCITED ARE YOU FOR PRO BARBERING LIVE? We’re really excited as always. We always want to put as much energy into events and we put ourselves in the visitors’ shoes. We’ve put a line up together that’s exciting and if I was attending the show, I would want to watch it.

HOW DID YOU GO ABOUT PICKING THE LINE UP? I try to look at who’s been there before... look at who’s current, who’s making headway, who’s really trying and needs a leg up. Then there are easy selections like Jim Shaw, the current British Men’s Hairdresser of the Year, these are people the visitors want to see.

WHAT MAKES PRO BARBERING DIFFERENT? I think Manchester is a great city and the line up is varied, and it isn’t just barbering, it’s barbering and men’s hairdressing. I think it will attract a lot of hairdressers who want to learn about men’s hairdressing and barbering. We’ve tried to cover all angles, a young barber, an experienced barber, a hairdresser who wants to learn barbering and somebody who wants to learn something completely different.

WHAT HAS WAHL GOT PLANNED FOR RP BARBERING LIVE? The Wahl Artistic Team will be doing their slots on the Sunday and Monday. We’ll be partnering up with a customer to sell our products and we will have an open chair for our presenters to prep their models, but also for any of the audience to jump in the chair and get a tutorial from one of our guys. We always get people coming up and telling us they can do hair really well, so come up with your model and show us what you’ve got. This show allows us to be more engaged and connected to our customers and it allows us to see some of our customers working. You feel like you’re in the middle of it all, you don’t feel like you’re on a stage—you’re blending in with the visitors.

WHY SHOULD PEOPLE ATTEND PRO BARBERING LIVE? Everyone in the catchment area, of being within a one or two hour journey should always go to exhibitions, it’s free education. It’s the start of the year, we’ve still got ten months left after Pro Barbering Live to kick start and give ourselves some energy. It’s a cool venue, in a cool city and I think this year’s going to just as good if not better than previous years. Come and talk to us. For me, this show, out of all the shows we do that you are very connected to your audience. Come ask us questions, feel free to come and do what you want to do.

IMAGES COURTESY OF PRO HAIR LIVE

JIM SHAW

PRO BARBERING LIVE 2020 STAGE LINEUP SUNDAY 23 FEBRUARY 1050-1120

Grand master barber Tony Haresign

1130-1200

Educator Joseph Lanzante

1210-1240

MVRCK ambassadors Gemma Willock–Smith & Kade Burgess

1250-1335

WAHL Artistic Team

1345-1415

MENSPIRE

1425-1455

Danny Robinson of Danny & Co

1505-1535

Multi–award winning Jim Shaw

1545-1615

Michael Tominay of Boris & Co

MONDAY 24 FEBRUARY 1050-1120

Grand master barber Tony Haresign

1130-1200

Educator Joseph Lanzante

1210-1240

Kyle Ross of Sovereign

1250-1335

WAHL Artistic Team

1345-1415

MVRCK ambassadors Gemma Willock–Smith & Kade Burgess

1505-1535

Multi–award winning Jim Shaw

More acts to be announced. JOSH LAMONACA


MICHAEL DOUGLAS

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WHAT ELSE IS ON? #PROHAIRLIVE20

ro Barbering Live is just one exciting part of the main event when PRO HAIR LIVE 2020 returns to Manchester on February 23 and 24. Head over to Manchester Central where you will see a plethora of hairdressing brands and some of the biggest names in the industry all under the one roof! Whether you are a salon owner, manager, stylist, colourist or assistant, don’t miss this popular industry event where you can come and discover everything to do with hairdressing—everything and everyone at Pro Hair Live is relevant to you, to your salon and to your business.

THE PRO HAIR STAGE

At the very heart of the show, the Pro Hair Stage will dazzle with a line up of top artists to educate and inspire your hairdressing creativity with ideas and techniques to take back to the salon. Come see some of the hottest names in hairdressing at work and learn from the likes of celebrity hairdressers Michael Douglas, Jamie Stevens and Andrew Barton to name but a few! We are also excited to announce a very special artist flying in from LA to bring some true Hollywood sparkle to the catwalk—Christopher Appleton tends to the tresses of A–List superstars such as Kim Kardashian and Jennifer Lopez, and as brand ambassador for Color Wow, he will be presenting an exclusive styling masterclass on Sunday 23. We can now also announce another inspirational name to Sunday’s line–up! Come and see the master of long hair himself, the inimitable Patrick Cameron, who will be working his magic as he demonstrates his bespoke techniques live on stage to create stunning looks.

ANDREW BARTON

THE BUSINESS/SUSTAINABILITY STAGE

Sustainability is a lifestyle that we should all be embracing as we strive to make better choices for our planet. This is also true of our business lives and making the right business choices for you and your team and building sustainable relationships will help your business grow. Sponsored by Easydry, Organic Colour Systems and the NHBF, the Business/Sustainability Stage will be looking at different ways to grow your business from becoming greener, reducing your carbon footprint and plastic usage to workforce wellbeing and growing your colour column.

THE FELLOWSHIP STAGE PATRICK CAMERON & CHRISTOPHER APPLETON

For 2020 the Fellowship for British Hairdressing will be returning to Pro Hair Live with a full stage line up over the two days. Promoting creative excellence and the very best of British professional hairdressing, the stage will be dedicated to Fellowship members’ talent and creativity.



BARBER SOCIETY LIVE B

arberSociety Live is back for its fifth instalment. The incredible two–day barbering festival will be held on Saturday 16 and Sunday 17 May 2020 and this year the BarberSociety Live team is pulling out all the stops to make this edition the best yet. The location for this year’s event will be the iconic Gashounder at the Westergas Exhibition Centre in Amsterdam. This year’s event will feature the annual meet–up in Amsterdam for Dutch barbers and beyond, and it’s a not–to– be–missed men’s combining different elements of men’s lifestyle to create a ‘men’s world’. MenSociety will play host to BEARDsterdam, Europe’s largest beard event, as well as look beyond hair to the full scope of men’s lifestyle. Rest assured, MenSociety is anything but elitist and is open to all men. BarberSociety Live is one of Europe’s

HAIR

2020

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largest events focussing on barbers and the barbering industry. There will be a diverse lineup of shows, workshops and product presentations given by the best in the industry and will be open to all professionals associated with the industry including hairdressers, distributors and students of hairdressing schools. ■ For tickets and more information head over to eventbrite.nl/e/ barbersociety–live–2020–tickets.

REASONS TO VISIT BSL 2020 Saturday 16 May 2020 = MenSociety = consumer day = everyone interested in men’s lifestyle Experience a men’s world: √ Men’s fashion & sneaker brands √ Men’s lifestyle products √ Beer, whiskey & cocktails √ Men’s body and hair care products & beard brands √ Tattoo artists from Europe √ Hosting Europe’s largest beard event: Beardsterdam √ Beard competition: Win the title of Europe’s best beard man! √ Pin–up/burlesque competition: Become Europe’s best pin–up! √ Men’s relaxation treatments √ Live music & DJ √ Food truck festival

Sunday 17 May 2020 = BarberSociety = trade day = for all professionals interested in the barber industry Experience the BarberSociety community feeling: √ Many opportunities for education through barber shows and seminars √ Stay up on the latest trends √ Take part in the BarberSociety battles and show your skills √ Be inspired by top educators from the profession √ Meet like–minded colleagues and exchange experiences √ Buy the latest tools and products √ Open doors to new opportunities √ Motivational team day–out √ Food truck festival


TICKETS OUT NOW

16-17 May Ready for the ultimate barber event? Amsterdam Gashouder, Westergas tickets out now barbersocietylive.com @barbersocietylive




A collection by Stéphane Vernière

ORIGINS


PHOTOGRAPHY

Loris Hug

@LORISHUG HAIR

Stéphane Vernière

@STEPHANEVERNIERE PRODUCTION

Amélie Vernière & Carine Vernière @CARINEVERNIERE


THE NETHERLANDS

For BarberNV’s first stop of 2020 on our barbering world tour, we land just over the English Channel in the Netherlands. The barbershop culture has been a late bloomer in the Land of Tulips but now there are great establishments in every city. Shops ranging from nostalgic to new age—all offering great barbering and grooming services. We got a look behind the scenes of the Dutch barbering revolution, getting up close to the churning cogs and gears that are bringing great haircuts and beards to the people of the Netherlands.


BE’S BARBERSHOP, COEVORDEN High timbered ceiling, exposed brickwork, concrete walls, rustic furnishings and heavy blue wooden doors welcome you into a true haven for men. If you don’t like your barbershops rugged and ready, then Bé’s Barbershop Coevorden isn’t for you. On the barber’s website, Bé Nijland displays his visible passion, “Everyone can shave well, but in a barbershop it’s all about more.” First opening in 2015, you can find the shop in Coevorden, Bé’s Barbershop looks to breathe new life into one of the world’s oldest industries. The old school haunt is somewhere for men to get everything from a haircut to a complete service of his beard and moustache—all while enjoying a cool beer from the stocked fridge or hot coffee. LOCATION: Parallelweg 20, 7741 KB Coevorden

DE ZWARTE RAAF, GRONINGEN De Zwarte Raaf (The Black Raven) barbershops first opened in 2007 as part of the new generation of barbershops emerging in the Netherlands. Set up to cater for a whole new generation of men, one that wanted a return to the ‘manly’, rustic and ritualistic roots of traditional men’s barbering. Now with four diverse locations, De Zwarte Raaf can be counted among some of the most respected shops in the Netherlands. For those looking to learn or top up their skills, De Zwarte Raaf owner, Ronald de Bont also runs a barbering academy where you can learn from one of the region’s best barbers and educators. Ronald has trained countless barbers over the years, using innovative teaching techniques to fine–tune his students. To learn more about De Zwarte Raaf and its illustrious owner Ronald, you can read our interview with the man himself in BarberNV issue 17. Go to issuu.com/medianv/docs/bnv17_issuu. LOCATION: Folkingestraat 25, 9711 JT Groningen; Vismarkt 6, 9711 KS Groningen; and Westersingel 9, 9718 CA Groningen

NERO’S BARBERSHOP, ERMELO & HARDERWIJK Walking into Nero’s Barbershop, you see it isn’t just a bog–standard barbershop—it’s a good, old–fashioned joint with good, old–fashioned service. After managing a salon in London for eight years, Nero de Boer opened the Nero Barbershop and there was nothing like it around. Now with two locations, the barbershop has won many industry and business award, showing that Nero has developed a very successful formula. Nero offers a complete package, from chilled tunes to a sympathetic ear and an encyclopedic knowledge of the customer base. Read more about Nero de Boer’s incredible barbershop and career in BarberNV issue 17 (issuu.com/medianv/docs/bnv17_issuu) where you will find the full interview. If you’re near either shop treat yourself to a great cut, great service and a good cup of coffee. LOCATION: De Enk 15, 3851 NV Ermelo and Donkerstraat 46, 3841 CD Harderwijk


HERENKAPPERS DE VOS, HEERENVEEN

A CENTURY IN THE MAKING

In 1977 Jan de Vos opened Herenkappers de Vos, but the de Vos name has been in the hair industry for 120 years—ever since Jan Heine de Vos took up the tools in 1900. Forty–three years on, the salon is owned by Jan’s son and fourth generation de Vos barber, Chris de Vos, who spoke to BarberNV about the barbershop’s history and barbering in the Netherlands.


LOCATION Herenwal 14, 8441 AZ Heerenveen, Netherlands Number of barbers: 10

C

hris describes Herenkapsalon de Vos, “In the shop, we have 10 barbers, both men and in the city of Heerenveen, as “a real women. We start at 8am and then it is immediately barbershop for young and old men.” busy until 6pm. Our work consists of cutting, In 2008 the shop underwent its third trimming beards and shaving, we do that all day renovation and after two years of radical planning, long with a smile on our faces.” Kapsalon became an old school styled barbershop. Much like other parts of Europe, Chris tells us The renovation was led by Chris’ mother, Anneke that it is only recently that barbering has come de Vos Hoeksma. Until then back. “For years men went For years men went to both men and women walked to a unisex salon and let it through the doors, but then the happen,” he says. “That time is a unisex salon and let it salon began to be increasingly over and with so many good happen. That time is over and barbers in the Netherlands, it specialised in barbering. Later in September 2014 the name will certainly stay that way.” with so many good barbers was officially changed from “The quality is good and in the Netherlands, it will Kapsalon to Herenkappers de men go back to their barbers Vos—as well as a new logo to satisfied. There’s a lot of certainly stay that way. give the newly named barbers differences between modern a timeless feel. or classic barbershops. There’s something to This change came about when barbering suit every man. The unique thing about the started to creep back into the male zeitgeist. Chris Dutch hairdressers and barbers is the enormous explains his barbering philosophy and a normal diversity of shops—anything can and does go.” day in Herenkappers de Vos. Herenkappers de Vos are one of the most “Cutting hair must be second nature, your historic and iconic men’s hubs in all of the techniques controlled, whether its modern or Netherlands. If you’re in the area make sure to old school. But above all, it is important that the check out this piece of barbering history, you’re customer is satisfied. sure to come away satisfied.

IMAGES COURTESY OF CHRIS DE VOS


THE LIVING (G)ROOM BARBERS Giovanni Uktolseja, better known as Gio ‘The New Kid’, has had a two–decade–long career cutting hair. However, it wasn’t until 2015 that Gio burst onto the barbering scene by landing a position at the beloved and world–famous Schorem in Rotterdam. The rapid rise continued when he opened Gio’s Chop Shop and BarberNV got the lowdown on the ‘New Kid’ who succeeds by being old school.


LOCATION Burgemeester Meineszplein 12B, 3022 XB Rotterdam, Netherlands Number of barbers: 5

W

hen it eventually came to opening his own barbering hub, Gio already knew the shop he wanted to create—a space people would feel at home in and where he can give extra attention to his customers. “It’s a barbershop that makes people feel at home, that’s why on the website, it says ‘Gio’s Chop Shop, your living room barber’. I want people to experience old school barbering in a new and comfy environment.” In Gio’s living room barbershop, you’ll find a set of well–worn and inviting Chesterfields, large ornament cabinets, an ample supply of whiskey and a bright red Smeg fridge. This is Gio’s unique vibe, all complemented by the good quality haircuts, when Gio says “it’s just not your typical barbershop,” he’s right. After throwing open the doors in the morning, Gio says, “We put on some music and go! I think a day in the shop consists of good haircuts, good conversations, good music, training and lots of laughs!” So, to sum up Gio’s Chop Shop in a few words, it’s warm, familiar and effortlessly cool—and this is before we even get to the cutting skill. When it comes to barbering philosophy, it’s pretty simple for Gio. “People should cut the bullshit nowadays,” he tells us. “Barbering has become such a hype in the last couple of years... sometimes it doesn’t feel real anymore.” “Just be you... work hard, always keep learning and training—that pays off. And of course, stay humble and hungry.” The Netherlands, thanks to the shops we’ve covered and the likes of Schorem, is a bustling scene, but Gio does admit that the scene feels more like a competition than a community. And if how Gio has set up his living room barbershop indicates anything, it’s that he’s “more of a community man”. Saying this, he isn’t negative about the scene, rather he tells us there is a barbershop and for anyone and everyone. “We’ve got a lot of mixed people and cultures, so there is a lot of diversity in barbershops. There is a shop for everyone... everybody has got their own niche.”

IMAGES COURTESY OF JOSE DONATZ FOTOGRAFIE & ILLUSTRATIONS BY ASHLEY DOUCETTE


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Product Envy

E C I O NV CH

This month’s best products includes another standout piece from Andis and a typically–sleek Takara Belmont chair, among other great products from great brands.

ANDIS | Sugar Skull Cordless USPro Li Clipper

Following on from last year’s Andis Nation clipper design, Andis® Company has released another bold and graphic milestone in the evolution of this line with the new Sugar Skull colour–way. We don’t have to tell you what to expect from the Cordless USPro Li, as this performance–first clipper is engineered to deliver unsurpassed results and up to two hours of non–stop run time. This clipper and design will NOT disappoint.

£96.95 | ANDIS.COM

ELECTRIC °C–8 | Invisible Volume Chalk

Everyone loves volume powders because of the instant grip and amplification. The brand has spent time formulating its 100% magnesium–free product, that has fantastic grip and hold, and is completely colour safe.

RRP £19.50 | ELECTRIC–HAIR.COM

DAPPER DAN | Fixing Spray

Dapper Dan’s new Fixing Spray is a fixative hairspray that provides high hold and lasts the entire day. Spray on your styled hair for extra durability with a fresh scent of citrus.

£7.95 | DAPPERDANBRAND.COM

TAKARA BELMONT | Dainty

Sleek design, supremely comfortable upholstery, 360 lockable rotation and a reclining backrest to ease clients into the most comfortable position—the Dainty grooming chair ticks all the boxes. Functional and versatile, with adjustable and removable headrest, upholstered padded armrests and a footrest. Go premium and customise the Dainty with a range of upholstery options, including contrasting piping, and upgrade to a hydraulic or a motorised base to enhance your customers’ grooming experience.

£1,185.00–£1,545.00 | 020 7515 0333 OR TAKARAHAIRDRESSING.CO.UK


79 EVIQE | Charcoal Cleansing Soap Bar

If your skin is oily or blemish–prone, this cleansing bar crafted with activated bamboo charcoal will draw out the build– up of daily dirt and impurities from deep in your pores. Eviqe’s cleansing bar is formulated using high–quality ingredients and is totally vegan–friendly, to boot. Good for skin and for do–gooders.

£6.00 | EVIQE.CO

APOTHECARY 87 | Botanical Shampoo

The nourishing, cleansing and cruelty– free shampoo from Apothecary 87 will leave your hair feeling healthier with a formulation specifically designed to remove even the most stubborn products. Its ingredients were selected to absorb impurities and leave the hair with everything it needs to be healthy and soft.

£21.00 | APOTHECARY87.CO.UK

SEVEN POTIONS | Hair Styling Clay

Sweat, wind, heat, you name it; help your hair stay where you need it to. Ideal for those who live fast–paced lives, the Hair Styling Clay from Seven Potions keeps your locks locked in place, even when the pressure is on. With a mixture of marvellous clays, waxes, butters, oils and essential oils, Seven Potions keeps you reaching for this clay day after day. If you live your life to the full, this is the product for you.

£14.97 | SEVENPOTIONS.COM

UPPERCUT DELUXE | CB11 Rake Comb

Uppercut Deluxe’s new CB11 Rake Comb, specifically designed for styling modern classics. Unlike traditional combs, the wide–set teeth will create wider comb lines, offering a more relaxed and natural finish. Made from high quality, long–lasting hard rubber, this comb is Barbicide friendly and will stand the test of time.

£4.80 | BARBERBLADES.CO.UK FOR

MEN

|

Tinted

War Paint is a makeup brand for men that seeks to disrupt stereotypes around makeup. Compared to a traditional tinted cream, which is a cream with a very light tint, this Tinted Moisturiser is a foundation, moisturiser and concealer all in one. It does a good job of all of these so is a great product to quickly apply and go.

£22.00 | WARPAINTFORMEN.COM

This solid cologne is the Wood & Spice scent you already know and love. To use, scrape a little out with your fingernail and warm it between your fingers. Apply where desired.

CONTACT FOR INFO & TRADE PRICES | REUZEL.CO.UK FUDGE PROFESSIONAL | Surf Paste

Give your short sculpted styles and messy mid–length manes a surfer dude vibe that can be remoulded to achieve a casual result. Vitamin– rich Japanese Sea Kelp and hydrating Shea Butter help provide texture, volume and day–long shine. Fudge Professional’s unique UVisiShield technology helps strengthen and protect hair from damage and dryness and the rich blend of Beeswax, Castor and Carnauba oils condition, protect, nourish and moisturise.

£14.00 | FUDGEPROFESSIONAL.COM

PRODUCTS

WAR PAINT Moisturiser

REUZEL | Wood & Spice Cologne


DAMIEN DIABLO


PHOTOGRAPHY

Marie Harkness

@HARKNESSPHOTOGRAPHY MAKEUP

Arthur De Lvivsky @MRLVIVSKY HAIR

Damien Diablo @DEEDIABLO


82

Education & Training

PATHWAY TO SUCCESS Every MASTER BARBER started their career somewhere and while there are prodigies who have a natural talent with trimmers, getting a solid grounding and education is crucial to every hero’s journey. Here’s a selection of college courses to get any barbering career off to a good start.

GAUGING INTEREST

INTRO TO BARBERING West Lothian College, Livingston SCQF LEVEL

5

START DATE

August 2020

DURATION

1 evening a week for 24 weeks COST

£25o+£160 for kit

This course will teach students client preparation, safe hygiene procedures, gents’ hair–cutting techniques and elements of preparing, maintaining and using clippers. Students will be taught how to perform basic gent’s haircut incorporating clipper work or razor cutting and give aftercare advice.

Students will also develop knowledge and understanding of the health and safety requirements of preparing, maintaining and using electrical clippers. The course–requisite kit can be purchased from Platinum Salon on the night the course commences. If English is not your first language, you should have an Intermediate ESOL qualification. This course leads to more advanced barbering courses. ■ For more information, email enquiries@ west–lothian.ac.uk or download an enrolment form from www.west–lothian. ac.uk/courses.

NEXT STEPS

VTCT LVL 2 DIPLOMA IN BARBERING Dundee & Angus College, Arbroath Campus SCQF LEVEL

5

START DATE

August 2020

DURATION

24 weeks COST

£1008 (eligible for student funding)

This qualification provides you with the


83

SERVICES

environment with hands–on practical tasks and written work. You will work with live models for assessment and also carry out a work placement within the Barbering industry. An SCQF level 5 barbering qualification is required for entry—or you may also apply if you have been employed in a gent’s barbers for a minimum of three years. Upon completion, you will be able to gain employment as a senior Barber. ■ For more information or to apply, go to cityofglasgowcollege.ac.uk.

BE THE BOSS

HNC HAIRDRESSING New College Lanarkshire, Coatbridge Campus SCQF LEVEL

7

START DATE

knowledge, skills and understanding to be a junior barber. The units include Health and Safety, Client Consultation, Shampoo and Conditioning Hair, Researching Working in the Hair Industry, Basic Cutting (including facial hair) Styling Men’s Hair, Promoting Products and Services to Clients. This qualification is based on the Barbering National Occupational Standards (NOS) and is recognised by the UK’s leading barbering and hairdressing association. ■ For more information or to apply, go to dundeeandangus.ac.uk/courses.

WITH PLACEMENTS

BARBERING SVQ

City of Glasgow College, Glasgow City Centre Campus SCQF LEVEL

6

START DATE

August 2020

DURATION

32 weeks COST

£1285 (eligible for student funding)

IMAGES COURTESY OF SHUTTERSTOCK & WEST LOTHIAN COLLEGE

COST

£1285 (eligible for student funding)

In this course, you will develop and enhance creative skills through the production of comprehensive portfolios, covering all areas of advanced hairdressing and barbering techniques, including creative cutting, colouring and styling, hair and scalp conditions and social media. Students will take part in a variety of linked activities including visits to trade fairs and exhibitions, the chance to participate in hairdressing competitions, presentations and demonstrations and to undertake training with commercial companies. SVQ level 3/SCQF level 6 qualification or equivalent is required for entry, or alternatively three to five years of industry experience. Applicants must be employed in the industry at the time of application, and applicants will need to attend a skills assessment. Upon completion you may manage your own column of clientele within a salon environment and have an opportunity to become a barbershop manager or owner. ■ For more information or to apply, go to nclanarkshire.ac.uk/courses. This is just a simple illustration of the career path—equivalent courses to the ones listed may be offered at a college near you.

EDUCATION & TRAINING

This exciting course provides you with the training to improve your knowledge and pick up industry–leading skills to enhance your fledgling barbering career. The course is taught in a live salon

August 2020

DURATION

4 days a week


84

CHRIS FOSTER

on

FASHION FOCUS KEY STEPS TO BUILDING A BARBER PROFILE FIT FOR THE FASHION INDUSTRY

At the time of writing, I’ve just returned from working on Gucci’s Fashion Week show in Milan, and Dior and Givenchy’s in Paris. Meanwhile, Gucci Mane, the rapper, has released his new album Woptober 2. I was involved in session work for the Gucci shoot in Rome, which is featured on the album art. I mention this because, when I started out in the hair industry, I—like most of you—had huge dreams. I wanted to travel the world, work with a celebrity clientele and work in fashion. Fast forward 25 years and I’m doing just that. But I want to tell you how I got there because where I started from is nowhere near where I am today. I want to tell you how you can shortcut that journey. How you can become a leading name within the hairdressing industry and be highly paid. I believe that working in the fashion industry is one of the pinnacles of showing our creative work, start new trends and to be recognised for the creatives we are. My career started in a small barbershop in Tottenham. I mastered my trade but I felt extremely frustrated because I didn’t know where to go next. I was ambitious, but I didn’t know how to take my career to the next level. I call this period the Lucozade years because I practically lived on energy drinks just to get me through days of non–stop clients. I was so busy, but I was not building a legacy. I wanted to build a profile that would allow me to work at the very top of the hair industry. I knew achieving that level would allow me to see the world, create a brand and maximise my earning potential. You see, there are many times I felt lost and like giving up on the industry

altogether. I would like to share with you how I managed to turn it around with four simple steps for success in the world of fashion. Here are a few shortcuts to your success, from me, the profile guy. The first thing I would recommend you do is to focus on your message. Your message is key to who you are and what you represent in terms of your creative skills. A lot of hair professionals do not have a strong enough message and by message, I mean your philosophy—why will people recognise your work? Think long and hard about this.

TAKE ACTION

Put together a list of what you want to be known for and what skills do you want to be recognised for. Once you have identified this, it will be easier for you to replicate your philosophy in your message and on social media, website and marketing material. People need to know quickly and concisely what you do and how you can help them.

COLLABORATION

Collaboration is the key to unlock your success. I would try to reach out to as many creative professionals as possible, not only in barbering but also in hairdressing, fashion and photography. See how you can collaborate with other creatives, this will accelerate your career opportunities.

LEARN TO SHARE

Sharing is so important when it comes to presenting your skills to the world. You have to master your stage presentation IMAGES COURTESY OF CHRIS FOSTER


85

CHRIS FOSTER—THE PROFILE GUY SERVICES

In every industry, you’re going to find the top players, people who play the game at the highest level. There’s a top 10 per cent and the average 90 per cent. My mission is to move people, perhaps you from the average 90 per cent into the top 10 per cent. You can become top of the game, but if you need more guidance and help, then I am here—the Profile Guy. Reach out to me via my social media networks below, or you can scan this QR code with your camera phone and I will give you some videos that would help to support you and help train you to become the elite pro that you want to be. Get all your free profile building resources at eliteprofileacademy.com —’Foster care’ for your career. Follow me on Instagram @hairbychrisfoster.

skills and how to present your work visually. You have to be able to share your work in a way that inspires other people. If you were to hide your skillset behind your salon chair, nobody will see how magnificent you are—so master the skill of sharing.

THE POWER OF PR

Never underestimate the importance of PR. You need a clear PR strategy that supports your philosophy and skillset. Career accelerators can include, winning awards or contributing your time to charities. A PR strategy will help you connect with the right people, whilst sharing your story and achievements— capitalising on your profile.

EDUCATION & TRAINING

Well, guys, the fact is there are more opportunities than ever before in men’s hair. Nothing is stopping you from being apart of its evolution and working at the highest level.


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IN ASSOCIATION WITH

SO IT BEGINS.. Have you or your salon entered #SHABAX yet? Registration is open now for the 10th anniversary of Scotland’s best hair and beauty awards and won’t close until the end of April. So you have plenty of time to prepare yourself for the biggest night of the Scottish hair and beauty calendar. Last year over 100,000 votes were cast to decide the finalists for the ninth Scottish Hair & Beauty Awards and we expect the figure to be even higher for 2020. Make sure to sign yourself up for a chance to be a part of SHABA history. The night will bring the industry’s brightest stars under one roof to celebrate the best of the best, mingle, and network. There will be a whole host of names, not just from the Scottish beauty sector, but professionals from across the UK. SHABA is a one–of–a–kind night that continues to flourish every year.

E TH VE SA

SHABA’s team of expert judges will use all of the experience at their disposal to make an informed call on the finalists. They will look at the quality and consistency of work and customer service skills, so just remember that reputations will not precede you and nothing will slip by the panel. Visit the SHABA website at scottishhairandbeautyawards.com for more information on categories and how to enter.

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G IS RE RN TE OW

COLIN PETRIE OF HARD GRIND, DUNDEE WITH AWARD FOR BEST BARBERSHOP 2019


IN THE

CHAIR

SPONSORED BY

with Ian Hoyos

EACH ISSUE, BARBERNV BRINGS YOU A SHORT INTERVIEW WITH ONE OF THE INDUSTRY’S BEST. Champs Barber owner, Ian Hoyos has nearly 30 years experience in barbering, a loyal celebrity customer base and many media collaborations under his belt. Ian’s barbershop is a meeting of his passions— barbering and boxing—and the memorabilia decorating the walls makes Champs a shrine to modern pugilism, as much as a world class barbershop. Here, Ian chats with us about his career highlights, his inspirational mum and his dream boxing match.

HOW DID YOU GET INTO BARBERING?

My mum had three jobs. I watched her come home tired and wipe the sweat off her brow. Her weekend job was cutting hair at home. It was the only time I really saw my mum smiling, so I took inspiration from that. She used to do all her friends’ hair before going out for the weekend and her barbering tools didn’t get used too much. I would walk past and see the clippers and it was like they were talking to me. I grabbed the clippers, ran in to my bedroom and started cutting my friends’ hair. That was when I was about 14 years old.

HAVE YOU ALWAYS HAD THE DUAL PASSIONS OF BARBERING AND BOXING?

From when I was about eight years old, I boxed and collected memorabilia. I found out where professionals were fighting and training, I would be cheeky and sometimes skip school to go train at the same time to get the upper hand and meet them. Now I’ve got really good relationships in the boxing world and I’ve had the pleasuring of cutting all my heroes. I cut Prince Naseem, who’s [Ian’s dream boxing one of my favourite fighters matchups] would be of all time. He opened up shop for me. He’s an Muhammad Ali and Mike the ambassador and really Tyson, or even Floyd fought for our company, Mayweather versus and loves us. It’s the same for a lot of Roberto Duran, or Duran different people. I’ve got versus Julio Cesar footballers, celebrities and the chief editor of Vogue Chavez—that would have has done a lot for the

been a monster of a fight.

company. I’ve had a crazy, crazy career cutting hair.

WHAT ADVICE WOULD YOU GIVE TO BARBERS LOOKING TO WORK WITH THESE KINDS OF CLIENTS?

It’s a long process. It wasn’t 10 years into my career, it was probably more than that. You’ve got to work hard and perfect your craft. Make sure your haircuts are worthy of that kind of clientele. Once you start getting popular and you’re at that level of consistency where everything is crispy and you won’t let anyone down—that’s when you start getting the phone calls. Take care of everyone in your chair. Some of the people I’ve taken care of started with their agent or managers being in my chair first. They send out a guinea pig—the manager or someone who works for them—they come in, get their haircut and go back. You’ve got to be meticulous in your work and always strive to be your best.

WHAT HAS BEEN THE HIGHLIGHT OF YOUR CAREER?

I went to the World Cup with the Colombia squad and my shop was featured on the BBC adverts for the World Cup. It was good to see my hard work featured and be seen by millions of people all over the country. I was involved in a pop up for Warner Bros. when Barbershop: The Next Cut the movie came out. Every barber must be a fan of the Barbershop movies, that was amazing to be a part of. I’ve done pop ups at boxing events where I’ve cut Ricky Hatton, Prince Naz and been flown out to New York to work with fighters. I’ve had a few moments in my career where I’ve turned up to cut someone and thought, ‘I could retire now’. Then God sent me someone else. I’ve been here waiting to see who I’m cutting next and its Spike Lee. Someone I admire for their hard work and influence, the impact they’ve had on culture. There’s a lot of highlights.

WHAT ADVICE WOULD YOU GIVE TO NEW BARBERS?

It’s always a long road before it starts getting really good. They have a head start with all the YouTube clips and tutorials you can watch these days, but it’s down to how much care and attention you put into your haircuts and your service. You could mess up a guy’s sideburns, but if you’re nice to the client, nine times out of ten they’ll come back— mistakes happen. It’s all about the love for your passion, love for barbering, love for people and love for service.


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