Inspiring Scottish salon success
Issue 1. April/May 2015.
ÂŁ2.95
Boosting salon business during quiet months cosmetic surgery in the salon Sandra Vaughan Garry Spencer Liz M c Keon @SalonNVMagazine
/SalonNVMagazine
Trevor Sorbie’s
MYNEWHAIR CHARITY
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Welcome
WELCOME H
ello and welcome to the first edition of SalonNV magazine. Here at SalonNV HQ , we thought it was about time we celebrated the incredible wealth of talent within the hair and beauty industries in Scotland and we hope this is just the start of doing that as, let’s face it, you’re pretty fabulous! From featuring as our salon or stylist of the month, to showcasing your news and products: we want to show highlight the innovative, diverse and exciting people involved in the industry north of the border. This is a trade magazine, featuring people like you, for people like you. I have had the pleasure of being guest editor of the first edition and it has proved quite an education. From a fascinating interview with
Sandra Vaughan on Fake Bake, where I learned about her journey to the top, to a step into the world of cosmetic procedures with our resident expert, Dr Nestor; it really has been brilliant to be a part of the first mag. I have discovered just how much there is in the Scottish hair and beauty world to shout about. Covering Trevor Sorbie’s charity, mynewhair, truly struck a chord - you’ll see why when you read the article - and discovering some weird and wonderful products, including the tan-tastic Tan Eraser, has been very exciting, not to mention a godsend for my dodgy fake tan moments. If you would like to feature in the next edition, please email us at contact@ salonnv.co.uk but for now, find a comfy spot in the staff room, get the kettle on and immerse yourself in SalonNV. Enjoy.
Laura X LAURA BOYD | GUEST EDITOR /SalonNVMagazine
@SalonNVMagazine
SalonNVMagazine
www.salonnv.co.uk
I n s p i r i n g S c ot t i s h s a lo n s u c c e s s Founders Andrew Brewster & Joanne Reid | Design & Marketing Elevate Digital | Guest Editor Laura Boyd | Sales Manager Jenna McIntosh Sales Support Marley Maples & Chris Christoforou | Editorial Assistant Lorena Cozzari | Pictures Shutterstock, Terry Boyd | Printed By Webmart Thanks Sandra Vaughan – Fake Bake, Liz McKeon, The Brotique, Garry Spencer – Great British Barber Bash, Laura Craik – Alison Jameson Consultants, Caroline Simpson – Seven Publicity, Samantha Grocutt – Essence PR, Betty & Bee PR, Gordon Coutts – Edinburgh College, Austen Thomson Hair, Pamela Docherty & Jennifer Peffer – Asteria Bridal, Fiona Johnston – The Hair Council, Dr Nestor & RN McLean – Age Refined, Yasmin McMail – Rainbow Room International George Square, Lianne Clarke – Swoon Nails, Steven Gunnip – Salon Evolution. Published by MediaNV Ltd, 132 West Regent Street, Glasgow G2 2RQ | Email contact@salonnv.co.uk | Tel +44 (0) 141 2125 525 | Web www.SalonNV.co.uk Copyright All work in this publication is copyright SalonNV Magazine and MediaNV Ltd. No part of this magazine may be reproduced without the permission of the publisher. © Information and product prices are correct at time of printing. Some products may not be available in all stores.
4 | SalonNV Magazine
News SCOTTISH NEWS INDUSTRY NEWS SOCIAL EDITOR’S CHOICE
08 10 13 14
Products HAIR HAIR EXTENSIONS COLOUR & TAN SKIN & MAKEUP NAILS WAXING & WELLBEING ADVANCED BEAUTY
16 18 20 22 24 25 26
Business 35
LIZ M c KEON; ARE YOU AN EXPERT
10 38
SANDRA VAUGHAN
39
BOOSTING SALON BUSINESS
THE IMPORTANCE OF A GREAT RECEPTIONIST
Features 35
COSMETIC SURGERY IN THE SALON
41
TREVOR SORBIE’S MYNEWHAIR CHARITY
42 48
MALE GROOMING THE HAIR COUNCIL
ISSUE 1 | APRIL/MAY 2015
CONTENTS 6 | SalonNV Magazine
Scottish News
SCOTTISH NEWS Scotland’s first ‘eco’ college
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dinburgh College has opened the doors of Scotland’s first ‘eco’ college hair and beauty Academy at its Granton campus. As salons increasingly seek to adopt a more eco friendly ethos, the academy provides a range of environmental features, including a ceramic fuel cell that uses hydrogen to convert gas to electricity and produce hot water as a by-product. It also houses a hot water heat recovery system, which means that it takes even less energy to heat the water to the required temperature. It is hoped the academy’s green credentials could save the college £2,500 per year. Edinburgh College worked with specialist sustainable salon designer Charlie Hearn, whose designs have won numerous green awards. He said: “The hair industry is so wasteful in energy and recycling. It was a pleasure to work with the college
team, who wanted to look at as many green solutions as the budget would allow as well as meet certain design criteria. It had to be a full commercial salon to match those on the high street, allowing students to train in a proper working environment. Not only that but it is hoped that graduates would take these green credentials with them when they go into the workplace.” Students at the new academy will also benefit from industry partnerships with top hair company Wella and beauty company Elemis. They will receive certified training and workshops to enhance their learning experience and prepare them for the world of employment. Frances Bain, curriculum manager for Hairdressing, Beauty & Complementary Therapies at Edinburgh College, said: “The new academy gives our students the opportunity to work in one of the
most up to date salon environments, which exceeds many salons out there in the industry today. “The eco-friendly aspects and recycling plan will help educate our students and encourage sustainability. On top of this, it has special filtration hoods that extract particles from the atmosphere to improve the air quality within the salon. This enables students who suffer from asthma to work at ease and with confidence, giving them the opportunity to fulfil their dream of becoming a hairdresser. “ “The new academy will offer many exciting opportunities for our students and we are excited to get started. Already we have been approached by Wella to host the UK Wella Exposure competition in April 2015.” Sounds like an exciting, innovative venture and one our stylists of the future are sure to relish.
Scottish Nail Tech 2015
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t’s time to show off your tantalizing talons as the Scottish Nail Tech competition returns on Sunday 26th and Monday 27th April. Sponsored by Leighton Denny Expert Nails, supported by Crystal Nails and ABT, the event welcomes techs from across the world to compete at Scotland’s only professional nail competition. Held at the Royal Highland Centre Edinburgh, the competition is part of the annual beauty trade exhibition for Scottish Hair & Beauty, which this year has expanded to include professional hair. As well as 1st, 2nd and 3rd places in 11 different competitions, also up for the taking is the annual Scottish Nail Tech award, won last year by Dorota Palicka from Fort William in the Highlands. New for 2015 is the Hand Painted Boxed Nail Art category, running in addition to Mixed Media Boxed Nail Art. This year’s theme for Boxed and Photographic entries is Shop Window, chosen from a number of suggestions offered by last year’s competitors. Featuring categories including the Freestyle Nail Art Challenge to Top Tech Stiletto, you can register at ScottishHairandBeautyShow.com by clicking on Nail Competition to download the Competitors’ Pack and Application Form.
HD Brows Training Academy Worth banging on about...
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he award-winning brow treatment, has launched a training academy in Glasgow. Salon NV, Beauty bloggers and press headed along to the new premises at 130-132 West Regent Street Glasgow, for a treatment. Celebrity make-up artists were also on hand using the 80-strong Make Up by HD Brows products. Nilam Holmes-Patel, CEO said: “I am thrilled our Glasgow HD Brows academy is open. Our website had 4,800 unique visitors last month. My team loved educating guests in both brows and make-up. It was a pleasure to meet HD enthusiasts, we can’t wait to welcome them back.”
8 | SalonNV Magazine
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ight bucks a bang at BLOW Finnieston certainly sounds like something worth shouting about to us. Don’t be rude now peeps, we are of course talking about fringe benefits – an instant way to update your look with little effort. The lovely people at Colour and Style Bar BLOW Finneston have just launched a brand new ‘bang bar’, where you can have a fringe cut for under a tenner. Lead stylist Fallon Carberry has curated her favourite fringes from soft floaty Bardot inspired wings to dramatic full-bodied looks. Blunt micro mini cuts sit alongside more
soft side swept styles, ensuring there’s a fringe out there for everyone. And for those not quite ready to bite the bullet yet, BLOW also offer a range of clip in fridges, cut and styled to suit you, priced from £25. The team at BLOW only use high quality, ethically sourced human hair clips Fallon said: “We want to make sure we’re encouraging people to have fun with their hair! Fringes can change your look in an instant. Working with our customers to find what suits them is so important, cause let’s face it, who wants a bad hair day?” Not us Fallon. Time to go get banged, ahem.
Industry News
INDUSTRY NEWS New MD for Sally Salon Services
£
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ally Beauty Holdings UK & Ireland announced the promotion of Michael Dewey to managing director, taking effect on April 7. Dewey replaces Richard Hull who has left the business to pursue other interests. Dewey joined SBH in 2005 and was promoted to vice president of strategy and global transactions in 2008. Commenting on Dewey’s new appointment, SBH president Christian Brickamn said: “Michael brings tremendous experience across both our North American and European businesses and I am delighted to welcome him into his new role.” Warren Scar will take over from Alan Revitt as chief marketing officer. Scarr previously worked at B&Q, where he led the company’s customer strategy. He also has experience with J Sainsbury and the Woolworths Group.
Counterfeiting cost beauty industry £201 million a year
Shared parental leave changes are here, is your salon ready?
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alon owners are being reminded that from 5 April eligible expectant parents will be able to start sharing parental leave in their child’s first year. These significant changes offer an alternative to traditional maternity leave, where employed mothers are entitled to 52 weeks of maternity leave and 39 weeks of statutory maternity pay. Mothers can now choose to end their maternity leave early and share leave time with their partner or the child’s father. As long as both parents are eligible, leave can be taken in blocks separated by periods of work, instead of taking it all in one go and both parents can be on leave at the same time. NHF president Paul Curry said: “It’s important salon owners understand their responsibilities and know what needs to be done if staff are requesting shared parental leave.
“This change means mothers and fathers have more freedom to manage their childcare and work commitments in the first year. In the hair and beauty industry where over 90% of workers are female, sharing parental leave with fathers may make it easier for mothers to come back to work earlier. Stylists who are out of the salon for a long period can find it hard to re-build their columns, whereas fathers may be in a job where their absence has less direct impact on their earnings.” There is a detailed list of eligibility criteria and rules surround this new legislation so we are encouraging members to look over the NHF factsheet and get in touch with us for further advice. Go online to http://members. nhf.info/advice-and-resources/factsheets or call the NHF on 01234 831965.
201million is lost every year in the UK’s cosmetic and personal care sector due to counterfeiting, which represents 6% of total sales in the sector. Within the EU as a whole, that figure rises to £3.4billion or 7.8% of total sales lost due to counterfeit beauty products, according to a new report from the Office for Harmonization in the Internal Market (OHIM). OHIM said that lost revenue translates into 50,000 lost jobs, as the legitimate industry sells less than it would have done in the absence of counterfeiting, and therefore employs fewer workers. OHIM president Antonio Campinos said, “This repost is just the first in a series of reports which, when taken together, will show the negative economic impact of counterfeiting and piracy on the EU economy.” He added that a further £1.2billion of Government money is lost due to the fact that sellers of the fake beauty products are not paying income tax or VAT.
Season specific beauty launches on the rise
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easonality is the latest trend in beauty, according to analysts at Mintel - with brands launching products targeting the effects of specific weather conditions. Alongside seasonal colour collections, skincare products reflecting seasonality are rising. According to Mintel, 11.1% of beauty launches in 2014 were seasonal, up from 9.8% in 2011.. “There is scope to develop products that appeal to consumers’ emotional needs. Conditions such as Seasonal Affective Disorder are now widely understood by consumers and the time is ripe for innovations that appeal to these ailments as well as products that appeal to people’s optimism during the warm weather,” commented Vivienne Rudd, director of insight at Mintel’s Beauty and Personal Care division.
Beauty Works survey shows popularity of hair extensions Popular hair extensions brand Beauty Works carried out a survey to find out what people really think of hair extensions. Are they something people are afraid to admit they are wearing? Far from it! According to Beauty Works, 78% of respondents said they’d admit to friends, family and colleagues that they were wearing extensions. Extensions can also provide much more than just fuller, longer locks. 85% of respondents said they’d wear hair extensions to boost their self esteem. And are they time consuming and difficult to manage? 67% of women who wear hair extensions spend less than 25 minutes on their hair. With extensions now coming in more varied styles than ever, what is the most popular trend at the moment? 59% of customers said the beach waves styles was their favourite trend. We expect to see plenty of beach babes walking around Scotland this summer... just remember your brolly. 10 | SalonNV Magazine
Industry News
Salons to create 28,000 apprentice positions in 2015
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ore than half (53%) of UK salons plan to take on at least one apprentice this year, creating more than 28,000 apprentice positions. The news contained within Salon Services’ fourth annual Beautiful Britain report, which surveys 2,257 industry professionals, has given a major boost to National Apprenticeship Week (March 9-13). The report also revealed the industry proposes to add a further 23,000 jobs to the UK economy in 2015, with 37% of salons planning to hire additional staff this year. While the outlook is positive for the growth of the industry, it is hampered by the lack of client loyalty, as more than half (58%) of respondents believe it is scarce. The vast majority (80%) of industry professionals attribute this reduction in loyalty to an increased appetite among clients to find the cheapest deal – fuelled by online discount sites and social media. Treatment prices remained stable last year, but time between treatments increased across the board - impacting tanning, facials and manicures. Length of time between tanning sessions grew from 22 to 51 days, while manicures and pedicure services saw an increase in time between treatments of 67% and 52% respectively. It’s not all negative however, as 91% of UK salons saw an overall boost in profits.
Therapist’s found to be second highest earners in Industry
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eauty therapists have the second highest earning potential in the hair and beauty industry with mobile hairdressers taking first place, according to a recent study conducted by Babtac. The survey also found that full-time mobile technicians earn on average £420 per month, more than those who are employed in a salon or working environment. Sarah Condon, marketing and membership manager at Babtac, said, “The beauty industry was hit as hard as any other luxury market in recent times, so it is great to see the earning potential of those in the industry in cold, hard figures - they suggest that there is certainly money to be earned in the beauty field.” 812 British people took part in the survey, all of whom were aged 18 and over and had worked full-time in the hair and beauty industry for a minimum of 12 months. When asked how much money they were paid on a monthly basis, the results revealed that the highest average earners are hairdressers with £1,850, followed by beauty therapists, £1,695, and the third highest earners are sports therapists with £1,458 a month. “So that’s another sign that this is a really viable, positive career choice for young women and men looking for inspiration and perhaps even deciding what they want to do once they finish school,” added Condon. The respondents were divided into groups, either in mobile/self employed or employed in a salon, and the results showed that those who were employed earned an average of £1,330 per month compared to full-time mobile professionals earned an average of £1,750.
Have you ‘costed’ the cost of commission payments for holiday pay yet?
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usiness owners must take into account commission payments when they calculate holiday pay for employees, NHF warns. An Employment Tribunal has this week ruled that UK law must reflect a decision from the European Court of Justice, which said commission payments should be included in holiday pay calculations if a worker’s total pay usually includes commissions. Hilary Hall NHF chief executive said: “We have long been advising salon owners to include commissions in their holiday pay calculations. There is little detail yet on how employers should calculate this, so we are continuing to advise salons owners to look over the last three months and use the average to calculate a fair holiday pay rate for employees who receive commission. It’s good news that a resolution has been
reached on this long debated topic. But the decision will push up wage bills for any business owners who have not previously taken commissions into account when calculating holiday pay. Last November an employment tribunal ruled that compulsory overtime has to be included when calculating holiday pay, although this is going to appeal. As many salons don’t pay compulsory overtime, this earlier ruling is less likely to affect salon owners than the new ruling on commissions. As holiday pay is an area where salon owners increasingly need advice, the NHF has produced a new factsheet for members on calculating holiday pay members.nhf.info/advice-andresources/.
Industry Heavyweight to launch new beauty training school
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ormer director of operations at Babtac Julie Speed is launching a new beauty and holistic training school with business partner Debbie Moore. Opening next month in Gloucestershire, the International Beauty & Holistic Academy will offer a range of beauty qualifications as well as a post-graduate finishing school for salon and spa teams. Speed said, “Before working for Babtac, I had experiences of students applying for jobs, who weren’t actually salon-ready but thought perhaps this was because of my own expectations. We realised a real need for high quality training for both students starting out and those already trained.” The new school will offer qualifications and courses from Itec and VTCT, as well as product training from Thalgo and Decléor. Attached to a beauty salon with experienced therapists, students will be given the opportunity to learn in a real-life salon scenario and be able to put any postgraduate training to the test. The first course starts April 14 and students interested in finding out more or booking a course should visit: www.ibha.co.uk www.SalonNV.co.uk | 11
SAVE THE DATE... Sunday 23rd August 2015
THE SCOTTISH HAIR & BEAUTY AWARDS 2015 in association with SalonNV Magazine & INAA.com
NOMINATIONS OPEN FRIDAY 1ST MAY - PLEASE REGISTER AT WWW.SCOTTISHHAIRANDBEAUTYAWARDS.CO.UK
SocialNV.
Pro Hair Live
Scotland’s only Hair and Beauty Trade Show returns Date for your diary
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housands of hairdressers descended on Manchester in March to attend the annual Pro Hair Live event. At the heart of the event was the Fellowship Stage, where visitors heard from industry leaders including Errol Douglas MBE and the F.A.M.E team 2015. Pro Hair Live group manager Olly Shannon said: “It was another fantastic Pro Hair Live and thanks must go to all the wonderful speakers and exhibitors who delivered exactly what our visitors want to see.” As well as an extensive programme of seminars, featuring talent such as Mark Leeson, British Hairdresser of the Year, there was also a packed exhibition hall, filled with companies showcasing their latest products and innovations. Missed it? Don’t panic hair lovelies. The pro Hair Live team is busy preparing for the latest addition to the calendar – Pro Hair Live London, which launches on 26th and 27th April at Olympia.
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et your diaries at the ready: this year’s Scottish Hair & Beauty Awards will take place on Sunday the 23rd of August in Glasgow. The gongs will be given out at a glittering Masquerade Ball – plenty of time for you to get planning what to wear. The Awards celebrate the talent, passion and innovation of these dedicated hard working professionals who contribute greatly to the social fabric and economy of Scotland. From Hair Stylists to Beauty Therapists to Makeup Artists, each have their own unique skill set, worthy of praise. Now in its 5th year, the Awards attract top notch celebrities who come along to support the achievements. Voting opens on 1 May 2015. You can register your salon to take part in this year’s awards at: www.scottishhairandbeautyawards.com
Record numbers turn out for Cosmoprof
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osmoprof Worldwide Bologna 2015, took place last month, attracting record numbers, exceeding all expectations. Cosmoprof is billed as the ‘leading 360° worldwide event for the professional beauty sector and an international platform for the cosmetics and wellness industry.’ 248,000 visitors attended the event (+20% compared to 2014), with 79,000 coming from abroad. With 2493 exhibitors, of which 70% came from abroad, thousands of journalists and bloggers; the Italian event provides a massive business opportunity to companies and beauty professionals. “The enormous success of
Cosmoprof, which brought to Italy and Bologna the global industry of cosmetics and beauty from all over the world, is a truly exceptional event first of all for our country as well as for BolognaFiere and for the city, which makes us feel, at the beginning of this spring, the strong scent of recovery and energy in Italy and that of a great interest from abroad on our country”, said Duccio Campagnoli, President of BolognaFiere. “The international platform, which includes Las Vegas and Hong Kong, will be enriched in September by Cosmopack New York, an unstoppable expansion of Cosmoprof in the world.”
O
n Sunday April 26 and Monday April 27, Scottish Hair and Beauty returns to the Royal Highland Centre in Edinburgh. The huge event will welcome over 300 leading brands across the two days, as salon owners, stylists, beauty therapists and nail technicians flock to the capital for one of the most important dates in their diaries. For professionals, a visit to Scottish Hair & Beauty gives you the chance to get the inside track on the latest industry buzz, network amongst like-minded professionals and meet with the leading beauty, nails and complementary therapy training experts to discover new CPD opportunities. There will be 1000s of special offers and discounts available (yes, we’re excited about this too) and stands featuring everything from salon furniture to the latest in products and equipment. Heading along? You can also take advantage of the free education programmes on offer, with the ABT Seminar Programme taking place across the show. There will be numerous talks and demonstrations from exhibitors, industry figures and business experts. Topics covered within the programme will include marketing your business, advancements in treatments and advice on industry regulations. In addition, join the Habia team on the Habia Live Stage with inspiring talks and demonstrations from Habia Skills Team members, leading industry experts and representatives from Edinburgh College. Oh, and Team SalonNV will be there too at stand B106 so come say hello and find out more about our new magazine. Registration for free trade tickets is open via www.ScottishHairandBeautyShow.com right up until the show, or alternatively contact the Ticket Hotline on 01332 227 698. For more information please visit www.ScottishHairandBeautyShow.com. We’ll see you there.
www.SalonNV.co.uk | 13
ProductNV.
EDITOR’S CHOICE
This month, I have picked out a few key products that are not only favourites in my beauty cupboard (which is slowly growing into a dedicated make-up room – don’t tell my boyfriend), but a selection I know my family, friends and SalonNV readers will love.
Amazing Concealer® Concealer is my go to tool in my make-up kit and for long days in the TV studio, I need something which is going to stand the test of time and not sink into my skin – as so many have before. Amazing Concealer ® is popular with a host of flawless famous faces as it offers lightweight, lasting coverage. Dubbed the ‘magic eraser’, this concealer is waterproof, highly pigmented and gives a natural finish. It’s lasting impact also makes it popular with bridal parties and photographers. AmazingConcealer® Professional Starter Package - £249 + VAT (generates £490*). Includes 6ml and 15 ml tubes, one of each shade. *Based on selling all products at the RRP.
Naturalash Herra Hair Perfume
I wish I had been blessed with long luscious eyelashes but alas, my little peeper protectors need all the help they can get, which is why I live in falsies. Salon System offers an extensive range of lashes. They have also developed a new interactive Lash Pamper Party concept to help professionals boost their revenue and promote their business. Perfect for beauty salons, mobile therapists and hairdressers, the new programme will be taught on the Salon System Creative Lash Technician Course.
There’s nothing better than when you flick your hair and catch a whiff of that newly washed scent, but, let’s face it, it doesn’t last long. While dry shampoo has been a saviour when it comes to the days you’ve got no time to wash your hair (I know yucky but true), Herra hair perfume could be the answer when it comes to ensuring your crowning glory smells sweeter for longer. Not only that, it also moisturises and protects your hair, helping to refresh and revive on the go. At £24.95 for 50ml, it’s perfect for post gym workouts, spritzing on after cooking or simply sticking in your handbag to ensure you turn noses as well as heads when you hit the town.
www.naturalash.com
Vita Liberata Tan My Scottish skin, mixed with our less than tropical weather, means I have to fake it to ensure I have a healthy glow on a night out. I have tried numerous products over the years and Vita Liberata has become one of my top picks in recent months. I use the pHenomenal 2-3 week tan! At £37.50, it’s not the cheapest option but as I don’t require to top it up as regularly, I find it lasts longer. More information on www.vitaliberata.co.uk
GLAMGLOW© SUPERMUD We pamper mums but what about dads? I think dads deserve a bit of TLC too. GLAMGLOW® SUPERMUD – perfect for clearing and calming male skin and helping with razor burns/ingrown hairs. Michael Bublé is said to be a fan and if it’s good enough for the Bubster… GLAMGLOW® mud treatment is great, keep them looking young, smooth skinned and glowing – whether they’re a new dad enjoying the sleepless nights that come with that title, or a guy who loves the great outdoors. Salon packages start from £479 + VAT - offering amazing margins for you. The Ultimate Retail and Professional Package generates over £3000 and gives you 32 retail GLAMGLOW® mud mask treatments for you to stock. www.glamglowmud.co.uk 14 | SalonNV Magazine
Training courses for tan, brows and lashes coming in July. (Training held in Cruz) INTRODUCTORY OFFER FOR NEW SALONS 1 litre of Tender (light/medium) or Temper (medium/dark)
£20 free delivery. Tan kits and auto spraying booths available.
TAN OFFERS 3 litres of tender or temper £100. 2 litres of one hour rapid £90. 3 litres of tender/temper and 1 litre of one hour rapid £140. Free delivery and poster in above offers. Most postcodes are delivered to next day if orders are placed before 12.
Contact. Tel 0800 797 9005 | Email info@tantrumtan.com TantrumTan
@Tantrum_Tan
Tantrum_Tan
HairNV.
PAMELA DOCHERTY ASTERIA BRIDAL
Pamela Docherty has over 20 years of experience as a hairdresser and as well as being one of Scotland’s leading bridal hair specialists, she is a stylist to the stars.
L’Oréal Paris Elnett Hair Spray I am with the masses and numerous generations of women who have used Elnett to see them through every hairstyle and, in my opinion, it rightfully has earned its position as Britain’s top hairspray. From normal hold to extra firm, I would never be found in the salon, or on a shoot, without at least one of these in my kit. The true beauty is that can hold a style all day but then it really does disappear with the stroke of a brush. If you only ever buy one finishing product, make it this because we are all worth it! £6.60 Boots
Internationally trained, she has worked alongside brands including Wella and Patrick Cameron.
So, what products lurk in Pamela’s kit bag to help her keep ahead of the game? She lets SalonNV readers into her style secrets... Whether I am working in my salon, preparing a bride for her big day or styling models for editorial work, having the right products is essential in my profession. I’ve tried and tested numerous products over the years yet always return to the same core products. Here are my staple five: 16 | SalonNV Magazine
A common concern that many of my clients have is thinning or weak hair. This can be due to numerous reasons including stress, hormonal imbalances, colouring and heat styling. Nioxin is not a cosmetic shampoo as so many others are. Instead it removes excess sebum, dirt and debris that can clog hair follicles and promote the best environment for healthy hair growth. I’ve used Nioxin on clients and myself for over fifteen years and can honestly say it gives fantastic results. I’m yet to find another shampoo to rival this. £18.95 from Nioxin salons or www.nioxin.com
Show Beauty Swarovski Crystallised Pure Treatment Oil
Pamela’s work has taken her to runways and events around the globe. From presenting models at the iconic Trend vision finals, to being crowned a Best of British hairdresser, she continues to be recognised for her creativity and expert eye. Now one of half of the hugely successful Asteria Bridal team; as well as ensuring blushing brides look simply stunning on their big day, she is also creating head turning looks at the 132 West Regent Street salon.
Nioxin Shampoo
Now, if you are prepared to blow the budget or want to treat someone special in your life, then this treatment oil ticks every box. I’d never recommend a product this expensive if I didn’t believe in its value. This elixir can rejuvenate even the most fragile over-processed hair and can be used both for styling and as a treatment. A little truly does go a long way. The beautifully presented bottle never fails to impress my celebrity clientele and is a stunning gift for any luxe-loving girl. £155 available from www.harrods.com
Batiste Dry Shampoo Dry shampoo is the ultimate quick-fix solution for busy working women. This is a budget friendly product which does a far superior job than its more expensive competitors. A quick blast revives second or third day hair which is essential for women on the go. It is also an invaluable item in my kit for session work. Spraying dry shampoo into hair provides volume and texture, making styling easier and giving fantastic results. For anyone brave to venture into the world of festivals, this is apparently an essential purchase! £2.99 from Boots
Kerastase Chronologiste Essential Revitalising Balm A problem most commonly mainstream bought conditioners have is that they contain silicon which although can give quick short term results, in fact coats the hair leading to dullness and build up which can leave hair lank. This luscious conditioner by Kerastase has a gorgeous texture and as soon as it is applied you can immediately feel your hair softening and responding to its high quality ingredients. I have long hair prone to dryness and like to treat my hair to this weekly to ensure it’s in optimum condition. I recommend it to all my clients and always receive fantastic feedback. £22 from Kerastase salons or www.kerastase.co.uk
ProductNV.
Glasgow Hairdressing Academy is a specialist training provider for salons and individuals looking to start (or re-start) a career in the vibrant hairdressing industry. We operate a ‘studio’ academy in the busy South Side of Glasgow in partnership with Cheynes Training, Edinburgh. As salon owners, we understand the importance of a skilled professional workforce. We deliver Modern Apprenticeship programmes along with ‘stand alone’ SVQ Qualifications, teaching important skills such as customer service, commercial awareness and product advice and sales. Glasgow Hairdessing Academy work with employers who show a deep commitment to strengthening their business through Apprenticeship and SVQ education. • Training programmes are developed by salon owners for salon owners • Training is in small groups to guarantee Individual tuition • Strong team of experienced tutors who are all commercial hairdressers • Flexible programme to suit the needs of the salon and learner • 24/7 training hotline service for salon owners • Achievement of a Nationally recognised qualification • Career and Personal development • Occupational competence We provide both Free hairdressing training for employees and paid private tuition for individuals
Please contact Annette Shannon Email. glasgowhairdressingacademy@gmail.com Tel. 07801 225 812 L @GlasgowHairAcad C GlasgowHairdressingAcademy
www.SalonNV.co.uk | 17
Hair ExtensionNV.
Rapunzel Daily Shine Shampoo
Kapello Bond Remover
Rapunzel of Sweden’s Daily Shine Shampoo helps nourish and add moisture to hair extensions, plus, thanks to its advanced formula, it gently cleanses while strengthening the hair fibres from the inside. Daily Shine Shampoo is made of a special formula containing silk proteins, vegetable oil rich in Vitamins A, E and proteins that nourish and hydrate the hair giving silkiness, softness and shine.
Created for fast, easy and gentle removal of Kapello Keratin bonds. Simply spray Kapello Keratin Bond Remover 250ml on a selection of bonds. Then using pliers, crush the keratin bond several times. Spray solvent again, then crush bond one more time and extension strand will slide out easily.
It forms part of a collection of hair care products from Rapunzelofsweden.com.
Cinderella Hair’s fruity shampoo and conditioner It’s time to get fruity, with a little help from Cinderella Hair’s shampoo and conditioner collection. The Papaya Shampoo with Keratin is specially formulated for use with Cinderella’s hair extensions AND natural hair. It is PH balanced and thoroughly cleanses the hair without tangling or matting. It also increases the combing ability, leaving the hair with the ultimate body and shine. The brand’s Orange Dream Conditioner helps balance the hair’s moisture, conditioning and strengthening both extensions and the natural hair. It will leave the hair softer, easier to manage and quite frankly Cinderella, ready for the ball!
Wonderful Hair The Wonderful Hair Flat Paddle Brush has been designed specifically to ensure the bristles glide over the bonds ensuring there is no matting between the extension and your own natural hair. Contact info@wonderfulhair.co.uk
www.cinderellahair.co.uk
Foxy Hair Extensions Foxy Hair Extensions offer a comprehensive aftercare range that has been specially formulated to work with their hair extensions to give them a healthy feel and make them more manageable after washing. Foxy’s standard 4A hair and luxury 5A hair will be at its best when it is cared for correctly and this is why they created the Foxy Conditioner. At only £7.95, it helps maintain shine and softness while providing that fresh extension feel. It also helps maintain the condition of natural hair, with many continuing to use the conditioner when their extensions are removed.
Innovative GL Apps GL Apps tape-in hair extensions from leading hair extensions brand, Great Lengths lasts up to four weeks and uses the same quality 100% human hair as Great Lengths’ renowned pre-blonde extensions. GL Apps will give volume, length and colour within a little amount of time. Available in twelve
shades, giving a flash of colour which can be removed and reused up to four times. GL Apps are also available in twenty-one base shades which blend beautifully with your natural hair colour. www.greatlengthshair.co.uk
18 | SalonNV Magazine
Great Lengths luxury hair extensions are now available at Russell Cowie Hairdressing. www.russellcowie.com *20% off Great Lengths luxury hair extentions at Russell Cowie Hairdressing in April and May.
Email russellcowiehairdressing@yahoo.co.uk or call 0141 334 2371 to book your free expert consultation & discover the fresh new styles possible with Great Lengths. Russell Cowie Hairdressing 593 Dumbarton Road, Thornwood, Glasgow G11 6HY
www.greatlengthshair.co.uk
Colour & TanNV.
5 Minute Mousse
Colour to dye for... It’s the trend that just keeps going and bold hair colours show no sign of losing their popularity any time soon. Showing the colour of the money, Mintel reported that sales of temporary hair colour tripled from £1 million in 2013 to £3 million in 2014. With stars like Kelly Osbourne , Katy Perry and Little Mix star Perrie Edwards fond of a pastel hue, ice cream colours are set to be big again this summer. Crazy Color continues to produce a wide range of easy-to-use dyes, with everything from the head turning Pinkissimo to the more subtle Candy Floss flying off the shelves with a RRP of £4. Fudge Professional Paintbox Creative Conditioning Colour also provides a range of extreme semi permanents in an array of electrifying and moodily intense shades. The formulations are free of both ammonia and peroxide so are gentle on the hair and last from 3 to 30 washes. The range includes 13 flamboyant shades, from the dark and moody Blue Velvet, to the cheeky Cherry Bomb. All are priced at £9.25 each but if you or your client fancy a pastel / paler tone, these can be mixed with the Whiter Shade of Pale (£10.95) to create a dreamy custom colour. Go forth and hit the (dye) bottle.
Fake Bake 5 Minute Mousse provides an instant deep luxurious colour for a tan that is ‘ready to wear’. Fuss free and fool proof, this tanning mousse showcases our cutting edge ‘colour lockdown technology’. What’s more, the lightweight, super-fast drying formula is non-transferrable and will allow you to achieve beautifully bronzed skin in a matter of minutes. So whether it is cocktails with the girls or you are looking for a glamorous glow at the office, you can dress and be out the door in minutes with 5 Minute Mousse. A natural golden glow continues to develop for long lasting results. RRP £19.99
A tantalising invention: Tan Eraser It’s the problem faced by every fake tan lover – how on earth do you get it off? We love that fake tans are lasting longer, but there’s nothing worse than when the colour begins to fade and you begin to resemble a tiger loaf! Now there’s a product on the market to help say so-long to stubborn tanning products: say hello to the Tan Eraser. Tan Eraser is a Scottish start-up business (we always like to hear that) and their innovative new tan removal exfoliating mitt is going down a storm with salons and clients. The pink side for general exfoliation and the black for those all too common stubborn areas, like the elbows and ankles. Now we’ll always be fresh and ready for our favourite fake-tanFridays. www.taneraser.com
Skinny Tan
After Glow Gloss
Skinny Tan combines high quality moisturisers and natural tanning actives with natural cellulite actives. This spring, to help enhance your tan, why not try out the brand’s new After Glow Gloss? Don’t panic! This will not leave you with a shimmery, glittery glow like some other products. Instead, the gentle gloss will highlight your colour and help you achieve perfectly tanned pins.
Tanning Essentials Rapid Spray Tan System Tanning Essentials Rapid spray tan system has been designed for both mobile and professional use. It is lightweight and features an easy grip handle and an illuminating LED Display with innovative touch technology controls and an inbuilt Smart Memory function. It helps achieve a faster spray tan application with an
airbrush finish – and who doesn’t want that? More information at www.tanningessentials.co
20 | SalonNV Magazine
Skin & MakeupNV.
LVL Lash Lift Treatment The latest in luxury lash treatments is the LVL Lash Lift – LVL stands for length, volume and lift. Gone are the days of perming and tinting, lashes are now being given much more care and attention by specially trained beauty therapists. In this 60 minute treatment your lashes will be tinted if desired. They will then be positioned & set in such a way that lifts and separates the lashes from the root. The result is instantly lifted lashes that look longer and thicker, and that will last you approximately 6-8 weeks. Selected salons in Scotland – approx £60
Shu Uemura Lash Curlers Perfect lashes start with the perfect preparation - curling your lashes opens and lengthens them allowing your mascara to really do its stuff. Shu Uemera lash curlers are the Holy Grail for make up artists, and with good reason. They fit gently against the lash line with no pinching, and give amazing curl without damaging your lashes.
Bioderma Crealine H20 Micelle Solution A staple in every Make Up Artist’s kit Bioderma is the most gentle and thorough make up remover on the market. With a water like consistency, Bioderma melts away even the most stubborn waterproof mascara. The formula is fragrance-free, alcohol-free, and contains no phenoxyethanol – allowing for gentle removal of make up without disturbing the ph balance of your skin.
Space NK - £20
www.amazon.com - from £6.99
Chantecaille Faux Cils Mascara
Eldora False Eyelashes For that doe eyed flutter, false lashes are a must. The brand I have been relying on recently is Eldora – who make a gorgeous range including real hair and multi-layered lashes. Eldora lashes are very easy to apply and blend into eye make up seamlessly. The styles I find myself buying repeatedly are H153 – a natural soft lash, and M103 – a beautiful double-layered lash.
This mascara is true luxury for your lashes, boasting ingredients such as mineral salts, red seaweeds and natural waxes – it has been a staple feature in my make up bag since I first heard it mentioned by Millie Mackintosh of Made in Chelsea, a couple of years ago. Delivering thicker, longer lashes with a few sweeps of its wand, it is well worth the highend price tag. This will be in your make up bag for months before it needs replacing, as it doesn’t dry up like many of its competitors.
www.eldorashop.co.uk - from £5.50
Space NK - £35
JENNIFER PEFFER
JENNIFER PEFFER MAKE-UP | ASTERIA BRIDAL
Lashes are the finishing touch to any make up look, whether you are a natural beauty or a glamour puss, here is my definitive guide to the best make up products, tools and treatments to keep your lashes looking luscious. Jennifer Peffer trained in make up artistry at London College of Fashion and Make Up Designory, Los Angeles. She is now based in Glasgow, where she has a make up studio in a five star salon; she is also half of bridal beauty partnership Asteria Bridal. In addition to bridal and make up clients, Jennifer specialises in beauty & fashion work and has had her make up featured in magazines such as Red, Marie Claire, Ok!, Tatler and the Scottish Wedding Directory. She is also the make up artist of choice for several celebrity clients when they are in Scotland, so who better to eye up the best products on the market for luscious lashes?
22 | SalonNV Magazine
Skin & MakeupNV.
The Training Company Training for the professionals Ha ir
Courses
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Beauty Courses
Visit our stand (B48) at Scottish Beauty, 26/27th April for discounts of up to 70% off courses booked and paid on the day Enter our free prize draw to win a 1 day diploma course
Tel.Full01698 803 916 | 1Email. info@thetrainingcompany.me.uk page_Creative head:. 07/01/2015 13:42 Page 18a Ellismuir House, Ellismuir Way, Tannochside Business Park, Uddingston, G71 5PW
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Full page_Creative head:. 07/01/2015 13:42 Page 1
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InInSalon In Salon Salon ororor InInCentre InCentre Centre Training Training Training In Salon across across across or the Inthe the Centre UK UK UK Training across the UK Hot Fusion In Salon or In Centre Training across the UK Stick/Mini Tip Fan Tip Telephone. Telephone. Telephone. 01642 01642 01642 867213 867213 867213 Telephone. 01642 867213 Tape Hairwwwwwwww. wr. er. ermemimci ciacacachchehet e.t c.t c.owcomowmmw . r e m i c a c h e t . c o m
Accredited Accredited Accredited training training training courses courses courses tailored tailored tailored to deliver to deliver to deliver professional professional professional Accredited skills skills to skills help to training help toyou help you provide courses you provide provide various tailored various various hair tohair extension deliver hair extension extension professional applications applications applications skills to help you provide various hair extension applications TM to new to new toand new and existing and existing existing clients. clients. clients. OurOur courses Our courses courses areare delivered are delivered delivered by by professional to by new professional professional and existing educators educators educators clients. thatthat Our have that have courses been have been been qualified are qualified delivered qualified in the in the in hair bythe hair professional hair educators that have been qualified in the hair Accredited training courses tailored to deliver professional skills to help extension extension extension industry industry industry for for many for many many years. years. years. Learn Learn Learn valueable valueable valueable skills skills and skills extension and knowledge and knowledge knowledge industry to progress to forprogress tomany progress forward years. forward forward Learn in ainfast avalueable infast agrowing fast growing growing skills industry. industry. and industry. knowledge to progress forward in a fast growing industry. you provide various hair extension applications to new and existing clients. Our courses are delivered by professional educators that have been qualified in the hair extension industry for many years. Learn valueable skills and knowledge to progress forward in a fast growing industry.
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www.SalonNV.co.uk | 23
NailNV.
So-long to the soak
SoftShades Collection by OPI SoftShades Collection by OPI is neutral lacquers, gels and limited edition nail art kits. With signature high-fashion colours and iconic shade names, OPI has been a go-to for salon professional’s for thirty years and is now introducing the SoftShades Collection. This Collection of blushes, nudes and matte shades delivers rich colour with just a few coats- even in the lightest hues. OPI also features these new understated shades in their gel formula.
Flexiglaze offer a wide range of nail products, perfect for the savvy salon. Their Flexigloss High Pigment one coat Gel polish includes extra pigment, so that most colours only require one coat. There’s extra flex so the colour moves with the natural nail and extra gloss, insuring immense, lasting shine. The Flexigloss Peelable Base Coat is a welcome addition, meaning there’s no need to soak off gel polish. Using the base coat allows nail technicians to peel off every appointment, with the added bonus of no natural nail damage and a speedy turnaround. We like that! More details at www.flexiglaze.co.uk
www.opiuk.com
Waterless Pedicure System from The Edge Nail and Beauty
Swoon Nails has become the go-to destination for glamorous nails, since opening up in Glasgow’s Central Chambers on Hope Street last year. Nail artist extraordinaire, Lia Clarke, has since worked her magic on many a set of fabulous fingers and her use of jewels, decals and unique designs have made her a favourite with the Glasgow glitterati, with fashion bloggers falling over themselves to get their claws Swooned. We take a look at how lovely Lia has nailed it.
How did you get into nail art? I started off as a beauty therapist and nails were always my favourite treatment, so I naturally progressed to being the ‘nail girl’ in the salon. As my passion for nails grew I started following nail artists online and it all took off from there.
What training did you have? I always knew Calgel was the product I wanted to use, as it’s so versitile and kind to the nail, so I used my collage qualification in ‘artificial nail structures’ to get me onto the Calgel course. Since then, I have done advanced and nail art courses with Calgel, and I’ve recently managed to achieve Premier Status with Calgel too.
Who / what inspires you? I have many many nail idols! Ginny and Donny Greer from Hey Nice Nails, Nancy Mc, Astrowifey, Naomi Yasuda, and Leah Light (to name a few). Inspiration for my clients’ nails is normally a joint effort between both of us. They may show me a photo of an outfit or bring me a piece of fabric. Sometimes they just give me a colour they had in mind, or tell me a style / current trend they love... we take it from there.
Spring has sprung and summer is almost here which means it’s time to get your feet and toes sandal and flip flop ready. Why not treat yourself to a little home pedicure? Everything required in a sealed hygienic sachet, which includes a moisturising sock containing a luxury blend of PhytoKeratin Copaiba Oil, Vit E and D Panthanol.
What is your career highlight? I’m lucky enough to have had my nails featured in some beautiful magazines, Hope St, No1 Magazine and The Scottish Wedding Directory, that was really exciting.
How important has social media been for you?
RRP. £7.50 + Postage.
EverGlaze® Nail varnish is so quick and easy to apply but after a day or so it is chipped. Wouldn’t it be great to have something which lasted longer but didn’t involve the removal process associated with gel? EverGlaze®, a new extended wear lacquer system gives you up to 10 days wear! From the makers of China Glaze® comes an advanced two-step colour system that locks on to nails to last longer than traditional polish without the complications of gels. EverGlaze® Extended Wear lacquer and Active Top Coat fuse together with natural light for a manicure built with the speed and stamina life requires. Trade: £4.95 + VAT each
24 | SalonNV Magazine
When it comes to the perfect paws, Lia Clarke of Swoon Nails has nailed it
Social Media has without a doubt been the most important tool for me! Not for just building the business and getting my work seen, but also for keeping people interested and interacting with clients. I wouldn’t be anywhere near as busy as I am without it.
What do you think of Scottish style? Scottish people are extremely stylish and confident to be individual. The Scottish Style and fashion scene at the moment is exploding! There is a huge buzz of talent creativity in Scotland. Some of my favourite local designers include Rebecca Torres, Obscure Couture and Bonnie Bling.
Who would be your dream client? I’d love to do something creative for someone whose style I love. My style icons are Karen O, Beth Ditto and Ana Matronic.
Waxing & WellbeingNV.
Harley Wax Solvent The citrus based Harley Wax Solvent can be used on any material, clothing, linen, surface or machinery.
Simply pour some natural wax solvent on to a clean dry cloth until damp. Hold the cloth to wax for a few seconds and allow the solvent to soak in. Gently rub around the area until area is clean. Use another dry cloth to dry the area. RRP. £7.50
The BETTER WAXING TECHNOLOGY® Oil-Free Solution BETTER WAXING TECHNOLOGY® helps put the smoothness back into waxing with its cool, vibrant, range of quick and effective waxing products. Nobody likes that oily film that occurs where the wax application has taken place. Using an oil-free solution can make your skin feel smooth, fresh and alive again. BETTER WAXING TECHNOLOGY® has produced a unique after waxing product that eliminates all traces of oil and leaves you with silky skin. The OilFree After Wax comes in two options, a 250ml spray and a pack of 100 wipes.
Hive of Beauty Hand-Held Roller Depilatory Heater 100g for Roller Wax Cartridges 100g. Professional HandHeld 100g Roller Cartridge Heater for salon perfect hair removal. It’s sleek, compact design makes this heater a popular choice with mobile therapists.
The 100g depilatory cartridges available for this heater come complete with large or small fixed roller heads pre-attached.
The gastric band in a glass Skinade Skinade is a new proposition in skincare. Developed by leading UK scientists, it offers a new and innovative approach — a professional product that works from the inside out. Each daily dose is packed with the highestquality low-molecular weight collagen and essential ‘beauty-ceuticals’, all delivered to the skin in a liquid form that ensures optimal absorption. Skinade helps strengthen the collagen matrix and optimise skin health.
proto-col slim-fizz is a natural effervescent drink that makes you feel fuller faster and controls hunger cravings. Launched on April 7 this year, the weight loss drink contains glucomannan, aka Elephant Yam, made from the root of the Konjac plant, which has been used for over 2000 years in Chinese remedies. It expands in the stomach to form a soluble gel that quickly suppresses appetite. It also helps aid digestion, reduces cholesterol, blood sugar and blood pressure levels.
LotusLife
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LotusLite - Skinny P
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LotusCleanse - Detox Pill LotusBright - Happy pill Wellbeing - LotusLite LotusBright - Happy pill 100% natural detox and colon cleanser - The perfect way to get your body ready for dieting
Taking LotusBright may help to maintain a balanced, relaxed outlook.
Powerful combination With weight-loss products continuing to grow in popularity, many salons areof 12 herbs and fibre for effective Taking LotusBright may help to maintain a balanced, relaxed cleansing outlook. looking to stock goods that their customers demand. The LotusLite Psyllium Husk, Bentonite Clay, Garlic, Clove, Citrus Pectin and Magnesium, Folic Acid, B12, B6 andsatisfy Niacin contribute to many more. normal psychological functions. LotusBright for sleep seems to be most beneficial if taken range of natural skinny and lifestyle products may fit the bill as no special Best selling formula for great results Pantothenic acid contributes to normal mental performance.before bedtime. Manufactured in the UK under ISO9000 standards to Vitamin B12 contributes neurological function. license is required as theto normal products are 100 % natural. To start a business Magnesium, Folic Acid, B12, B6 and Niacin contribute to guarantee premium quality and safety RRP £29.99 | TRADE PRICE £11.99 normal psychological functions. selling the products, there are low start-up costs, no expensive franchise fees, RRP £19.99 | TRADE PRICE £7.99 (Commission per bottle £18) (Commission per bottle £12) Pantothenicto acidhold contributes normal mental performance. no complex agreements and no requirement vastto amounts of stock. LotusBright for sleep seems to be most beneficial if taken before bedtime.
Vitamin B12 contributes to normal neurological function.
Yard, King St, Southwell, Nottinghamshire, NG25 0EH, UK More information2 Waterloo at www.lotuslite.co.uk.
RRP £29.99 | TRADE PRICE £11.99 (Commission per bottle £18)
2 Waterloowww.SalonNV.co.uk Yard, King St, Southwell, | 25Nottingham
Advanced Beauty & DentalNV.
The Lipo Angel™ PLUS system
The Lipo Angel™ Plus system incorporates Ultrasound Lipo Cavitation to break down fat cells, Radio Frequency to dissolve and remove the fat cells and tighten skin, Photon Skin Rejuvenation light therapy with incredible healing and anti ageing properties Face Radio Frequency and Bio Micro Current Non Surgical Face lifting to increase muscle tone, reduce fine lines and wrinkles and to improve sagging skin. It allows small salons and mobile therapists the opportunity to offer the latest in electrotherapy technology without the need for several expensive machines. It has been called the perfect ‘Business in a Box’ due to its ease and speed of use, multi service hand pieces, portability, high earning potential and free accredited training included with each purchase. The Lipo Angel systems start from £2,499.00 ex vat
Brush White The Brush White product is sold by thousands of dentists worldwide and the unique ingredient mix, combined with the ease of use, makes it an effective and popular way to whiten teeth. The quest for the dazzling smile is often difficult to achieve and maintain, with coffee, wine and foods staining our teeth on a daily basis. Brush White can help restore the natural colour of your teeth and help you have something to smile about.
Naturawhite AURA light
i-Lipo
The Naturawhite 36 Watts AURA light ensures a strong oxidation reaction for great results. The high quality German manufactured bulbs give a lifespan of over 50,000 hours. It comes with one year warranty, which can be extended for as little as £80. The full standing light is ideal for both salon and mobile use and is specifically designed for use with non-peroxide gels. It is available in black and white.
i-Lipo is the latest in laser lipolysis. This revolutionary system uses low level lasers for fat reduction, cellulite smoothing and body shaping treatments. It offers you a way to achieve inch loss and body contouring safely and painlessly. Award winning
technology, designed and manufactured in the UK www.chromogenex.com
Dermapen Dermapen 3TM is a revolutionary Microneedling device which aims to tighten, lift and rejuvenate skin - it is the latest and most advanced model available today. Dermapen 3TM has a superior effect on collagen and elastic rejuvenation with multi-speed and adjustable needle depth and so, is safer and more effective in piercing the skin than needling rollers. With natural collagen reproduction, Dermapen 3TM will heal, leaving no scars. www.dermapenworld.com
Premier Lasers The Century 808 diode laser system sets new standards in fast hair removal on all skin types and hair colour. It uses a long pulse frequency with a high repetition rate, allowing for a fast treatment time with the added benefit of an adjustable cooling head, making each treatment a more comfortable experience for your client. Century is the gold standard in delivering fast, effective, painless and permanent hair removal. CENTURY 808 Diode Laser £16,500 ex vat
26 | SalonNV Magazine
Tooth Fairy’s Tooth Whitening System Tooth Fairy’s Tooth Whitening System is on special offer at the moment. Normally the kit costs £1215 but when mentioning Salon NV, you will receive the System for only £999. There are 25 treatments with the System and clients are paying £70-99 for a one hour treatment time. The owner and manufacturer of the product (Holly Schroeder, Canadian dental hygienist) believes a 45 minute treatment time will leave a wow effect – perfect for encouraging your clients to return. You will also receive a free Tooth Crystal Kit with your Tooth Whitening System for 50 people.
ENT
Advanced Beauty
*
An inspirational story of success
Premier Lasers
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The business may be a global success, but ‘To provide high quality portable machines family remains at the core, with Glenn, his and deliver outstanding customer service at a mother, father and sister all working for the realistic price to everyone’. company. Customers are key and Glenn explained: “Our success has to be contributed to a mix “We have a dedicated Customer Service of our Customer Support Programme, being a Manager that is the first contact for most Sounds sensible, especially with the successful family business and having our own of our customers, who then coordinates increasing number of people looking to have manufacturing facility. the activity and gets back to the client. We their ink removed, but there was a problem: “Once people buy into who we are and what consistently handle most contacts within eight the size and cost of the machines was not can offer, they like being part of our brand.” hours, and this can sometimes include a site reness practical for this. So what sets Premier Lasers apart? Glenn visit.” This led to a two year quest to find a brand said: “Simply that we are family business 2013 was a busy year for the Premier Lasers new way of manufacturing machines. that really does care. When a new client team, as the company moved into a 1,500 After much trial and error, the company’s first comes on board with us, we say, ‘Welcome sq ft purpose built maintenance and admin machine, the R16 Nd:Yag was launched. to the Premier Family’. Cheesy we know, centre in Essex, in October; they launched a Glenn started the business as a therapist, For the past seven years, Premier have beenour customers, our butLasers when we surveyed new website and took on a new member of offering tattoo removal at Irezumi opening the doors Tattoo of laser treatments mobile Customerto Support is one of key factors why staff in the role of Senior Consultant Therapist. Studio in just as the global recession people bought from us. We help them with And going forward? “Well we are looking at Only available onSheffield all products therapists and smaller salons, through their range of hit in 2008. pricing, expanding overseas into Eastern Europe and ordered and cleared deposit affordable portable devices. Thiseverything month, from we look at health how and safety There were many doubters at that point, through to marketing andfor PR.” the Middle East, however we are hoping to funds paid by Monday 30th has grown and take the business a look at its plans wondering how a new business could survive Despite the growth and success, the gain more of a market share in hair reduction, further expansion. March 2015.” in the tough economic climate, but Glenn was company’s mission statement has remained something we know our latest product determined and knew that a strong business the same throughout. Century will help us with.” plan, combined with excellent customer service during the recession would lead to This started a two-year worldwide 06 when Premier success when the economy improved. And he journey travelling to China, America, Dr Glenn Dobson was right. Israel, Germany and Austria to find the ving tattoo “Our mission statement has always bestbenefited component parts that would allow a from Glenn also from the support t in Harley Street miniaturised manufacturing process. the tattoo studio’s owners Jim and Rachel been the same: ‘to provide high After much trial and error, the here must be a Hardman and they remain customers to this company’s first machine, the R16 ding tattoo quality portable machines and Nd:Yag was launched. day. to tattoo studios deliver outstanding customer service The business grown overasthe past seven pist with a Glennhas started the business a therapist een model. offering only tattoo removal at Irezumi years and Premier Lasers have been opening at a realistic price to everyone’.” Tattoo Studio in Sheffieldto justmobile as the e the doors of laser treatments global recession hit in 2008. Some people h this concept was that Dr Glenn Dobson, therapists and smaller salons, ge of back then thought he was mad, but hethrough knew that their a e machines founder of Premier Lasers Dr Gle nn w way of business run correctly with steady growth Dobson range of affordable portable devices. k how nes at needed to be and outstanding customer service in a “Our success has to be contributed to a The brand now offers a range of five his type of service recession would be a success when the mix of our Customer Support Programme, - Dr Glenn Dob ans for machines, three which are Lasersthe(Apollo, being a successful family business and economyofimproved. Fortunately, tattoo having our own manufacturing facility. studio’s owners andcombined Rachel Hardman Vega and Century) andJim two RF and Once people buy into who we are and also believed in the business model and Laser Lipo Glenn systems (Sonic and NewMe), in what can offer, they like being part of our – and they are still customers To further enhance the company’s Lasers brand.” countries across today! the world including America, offerings, Premier Lasers has also started running two training courses per month on Germany, Oman and Cyprus. a point of difference both the YAG and RF/Lipo systems rst product, the R16Glenn said: spreading wings “Our besttheir seller is a toss-up consisting of two days where the therapist ched in June 2008. What sets the company apart from other learns everything from paperwork, client between Vega and Sonic however we have your lin w offers five Fast forward to 2015 and the brand has now brands? “Simply that we are family consultations, contraindications, health and treatme three Lasers a sneaky feeling Century spread itsthat wings offering aand rangeNewMe of five business that really does care. When a new safety and basic maintenance. Students Century) and two machines, of within which arethe Lasers machin client comes on board with us, we say, will overtake them three both next 12 also have to sit two exams and pass with Laser Lipo (Apollo, Vega and Century) and two influen ‘Welcome to the Premier Family’. Cheesy 80% or above and complete two practical months.” combined RF and Laser Lipo systems d NewMe). we know, but when we surveyed our therapi assessments before they can go onto s customers in NewTo further(Sonic and NewMe), in countries across the enhance the company’s offerings, customers, our Customer Support is one of finally perform treatments. Oman and Cyprus. world including America, Germany, Oman the key factors why people bought from Premier Lasers has also started running two and Cyprus. a family-run us. We help them with everything from futu Despite the brand’s foray into global training courses per month on both the Glenn Dobson at pricing, health and safety through to expansion, the company is still managed “Our best systems seller is a toss-up between of Vega with his mother, YAG and RF/Lipo consisting two marketing and PR,” Glenn explains. on a day-to-day basis by Glenn, with the Last ye and Sonic however we have a sneaky feeling help of his mother, father and sister, all of days wherethat the therapist learns everything Century and NewMe will overtake them “Our mission statement has always been the Lasers ame finalists and whom are involved in the company – client consultations, same: ‘to provide high quality portable both within the next 12 months,” Glenn mmended’ at the from paperwork, something which Glenn believes has 1,500 s machines and deliver outstanding customer reveals. health and safety and basic Awards 2014. contraindications, helped contribute to the brand’s success: admin service at a realistic price to everyone’.” maintenance. launche growth extra m 2008 2010 April 2012 2013 Septemb ObviouslyPremier customer service plays a big “Our success has to be contributed to a 2014 - T Premier Premier Premier Beth 28 | SalonNV Magazine Lasers’ first Lasers Lasers Premier part in theLasers brand’s success, so how does mix of our Customer Support Programme, Consul machine, the moves acquires a launch a Lasers
ack in 2006, Dr Glenn Dobson was having a tattoo removed in Harley Street when he had a lightbulb moment: surely there’s a business in providing tattoo removal services to tattoo studios as a mobile therapist Lasers.qxp_Summer Nails 11/02/2015 13:35 Page 2 with a sensible pricing model.
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Advanced Beauty
FACE FACTS WITH DOCTOR NESTOR:
COSMETIC SURGERY IN THE SALON The world of cosmetic surgery and medicine is an ever changing, ever evolving one, with more people than ever before looking to undergo treatments and procedures.
W
ith many beauty salons now keen to incorporate cosmetic procedures into their offering, we thought it would be a good idea to ask an expert for advice on who should be carrying this out, what type of setup you need and to offer wisdom on the type of products and treatments clients are looking for. Therefore, let us introduce to Salon NV’s Medical Cosmetic Doctor and expert, Dr Nestor. Dr Nestor runs the Age Refined Cosmetic Medical practice at St George’s Cross Glasgow with his wife, Nurse Practitioner Michelle, and he is happy to answer your questions about services, treatments and results. He told us: “Cosmetic medicine is now very much about helping people age gracefully. Putting volume and definition back to where it was and preventing ageing features like deepset lines, which are difficult to simply resolve later in life.” Dr Nestor’s ethos is that he wants people “to look like themselves on their best day.” We like this! He said: “It’s about airbrushing and tweaking a few thinks to make the skin look healthier, and the face more youthful, and bring out your potential.” That’s what many people are looking for when they embark on cosmetic procedures, but there are some who, largely thanks to images in the media, want the more extreme result – blown up lips and puffed out cheeks. Dr Nestor is not keen on this and said it should be about “doing the least amount of work to get the best results.” He said: “You cannot make someone have Megan Fox’s lips but you can help them make the most of what they have.” Although repeat business is key, subtle changes can make the biggest difference to someone’s life and help you win a long-term client.
So, as a salon owner, what should you look for when it comes to recruiting someone to carry out treatments? Dr Nestor said: “There are key questions to ask: is the person a doctor, dentist or nurse prescriber? Largely, legally, only these people can carry out treatments using botulinum toxins (a prescription only medication) and dermal fillers.” Other points to raise are: “Are they insured? Do they have proof of previous work they have carried out? Do they offer an after care service to ensure treatments have worked? Will they give their contact details so the client can get in contact if they have any problems? Do they go over a client’s medical history and have them sign a consent form?” Wise words Dr Nestor, but amongst the many treatments that are on the market at the moment, which are proving most popular? “There’s been a huge shift in focus from the surgical world to the non-surgical world. “BOTOX(R), dermal fillers, chemical peels, non-surgical rejuvenation and the one-stitch lift are all high on the agenda.” There’s also been a shift in attitude towards treatments: no longer viewed purely as vanity products, many can also help people feel generally better about themselves and Dr Nestor believes there is nothing better than when a client tells him how he has improved their life. Something many salon owners will be able to relate to, whether it be that life-boosting haircut or make-up transformation for a special day. The world of medical aesthetics and the hair and beauty industries go hand in hand and that is why we’ve enlisted Dr Nestor to bring you advice in every issue of Salon NV. As well as explaining more about the fascinating area of toxin treatments and dermal fillers in the next edition, Dr Nestor welcomes your questions on everything from what equipment your salon will need for a cosmetic procedure area, to his top tips on the latest products on the market.
All you have to do is email the doc at drnestor@salonnv.co.uk You can find out more about Age Refined at www.agerefined.co.uk
32 | SalonNV Magazine
Advanced Beauty
“Cosmetic medicine is now very much about helping people age gracefully. Putting volume and definition back to where it was and preventing ageing features like deep-set lines, which are difficult to simply resolve later in life�
www.SalonNV.co.uk | 33
E R O M T N WA ? BUSINESYOSUR REGISTER OW... SALON N E! ITS FRE
VISIT WWW.INAA.COM AND CLICK SALON REGISTRATION . . . IT’S SO EASY!
I NEED AN APPOINTMENT C/ineedanappointment L@twitinaa
BusinessNV.
ARE YOU AN EXPERT? LIZ McKEON, HAIR & BEAUTY BUSINESS EXPERT
LIZ MCKEON IS A SUCCESSFUL AUTHOR, KEY NOTE SPEAKER, BUSINESS COACH AND TRAINER, SPECIALISING IN THE HAIR, BEAUTY & SPA SECTOR. HERE, SHE SHARES HER EXPERTISE ON THE IMPORTANCE OF BECOMING AN EXPERT IN YOUR FIELD.
N
o matter what you are marketing or selling in your salon, unless you have a monopoly or other competitive advantage, you WILL have direct competition from other businesses selling the equivalent. This means that the only way you can set yourself apart from the others is the level of service that you provide your clients. “A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large!” Henry Ford
To put it another way: Great service = great reward/Poor service = poor reward. Assuming you offer retail products and services which you truly believe in, while providing great value to the client, all you need now is to add expert service to really maximise your salon potential. Clients want help and guidance and they would rather give their business to an expert. Here are my 7 steps to becoming an expert...
1. Product-ivity
5. Shut Up!
It is virtually impossible to maintain high sales volumes without an intimate knowledge of the services and products you sell. Selling your services usually means educating your clients about their skin and about the products you sell. On-going training, revising product manuals, seeking advice from experienced therapists and reading professional articles are vital to keeping your product knowledge up to date.
‘Listening is positioning’. After you ask a question, be quiet, and start to really listen to the client. They will tell you everything
you need to know. Telling is not selling. Think dialogue; not monologue.
Don’t talk when it is decision time. Instead, when you want to
close the sale, be quiet and wait for the client to respond. This
does feel uncomfortable, but you have to sweat it out, let them
2. Competitive Analysis
Your competition determines your level of sales, the price you charge and how much money you make. Every salon has some form of competition, so if a potential client asks you how your salon stacks up and you don’t know the answer, they will go to the competition and find out for themselves, possibly meet an expert there and you’ve lost the client’s business to somebody who is better than you. Find your competition’s weak spots and be better than them.
3. Get to know your Clients
speak and then you can determine what your next move is.
6. ‘KISS’ your Clients
“Keep Interest, Sell Simply”. Don’t overwhelm a client with
technical terms because this will interfere with their ability to
make a decision. Just because you understand it, doesn’t mean they will. Preferably explain the benefits in simple layman’s terms.
Overloading your clients with facts they don’t need or want to know gives them
You must know your clients. Learn their needs, their wants, their concerns and their budgets. That is the only way you can serve them properly. It is your responsibility to guide them towards making the correct decision and to protect them from bad products, poor services and higher prices. Always think from the client’s perspective, if you were your client, would you buy from you?......
a perfect excuse “to think about it”…….you can usually kiss that sale goodbye.
4. Ask – Don’t Tell
thank you enough and will continue to give you, the expert, all her business. It’s
Don’t tell the client what you can do for them, ask them what they need you to do. Human beings are conditioned to respond to questions, so one key to providing better service is to simply ask your client what their needs are. Clients want to be heard and acknowledged, and it is so easy to do that, simply by asking questions. Another benefit to asking questions is, if you ask clients what they want and then confirm it before proceeding, the client feels confident that you are trying to find the correct solution for them. This helps them to trust you and maintains their desire to buy.
7. Help
Your client is seeking help, so what happens when you are courteous, caring, take time to listen, understand the concern and work to fix it? The client can’t
about sowing and reaping. Your reward is equal to your service. If your focus is to provide expert service, you will get more referrals, receive excellent testimonials and maintain a successful business.
What can you and your staff do to improve your level of expertise? Find your
weaknesses and take action today to change your weak spots to strengths. Figure
out exactly what’s necessary for you to have a more successful salon and open the door to closing more sales by simply providing expert service.
For information about Liz’s upcoming events, on-line training Programmes and Business Seminars, check out www.lizmckeon.com. www.SalonNV.co.uk | 35
BusinessNV.
SIMPLY TANTASTIC
As one of Scotland’s top business women, Sandra Vaughan has helped make Fake Bake one of the most recognised and admired beauty brands in the country.
H
er hard work and determination has seen her thrive in the ever evolving tanning and beauty industry and as she gears up to launch yet more exciting ventures, we decided to reflect on her journey to the top. Sandra started out with a hairdressing apprenticeship in House of Fraser, Stirling, before going on to own her own sunbed salon, where she did beauty and nails. Coming from a family of sun worshippers, she was used to everyone regularly using the beds, but when her mother discovered a mole on her face, which had to be removed, Sandra began to realise the dangerous effects over exposure to UV light could have. Doing her research into tanning products, she discovered Fake Bake products in the US. When she tested them out, she was won over and after visiting the American lab where they were made; she took the life changing decision to sell the salon and invest everything she had to bring the brand to the UK. Brave move, but one which certainly paid off. Sandra recognised that there was a gap in the market for a more natural looking colour and as Fake Bake didn’t add stains or dye, it meant it enhanced the natural pigment of skin and avoided the orange appearance she saw with so many other fake tans.
36 | SalonNV Magazine
But it was no easy sell. The first year was extremely hard work and a lot of time and money was spent getting people to try it out. Sandra’s eureka moment came when she took on a PR agency who took the product to media houses in London and it proved a hit. By the time Fake Bake was in its second year in the UK, the brand had become a household name. Popular in both salons and high street shops, Sandra said: “Our heritage is the salon business and as a brand we like to make sure our salons are looked after, but consumer buying habits have changed over the last decade, as have salon treatments. “When we first started, we offered hand applied creams, but spray tanning has rapidly taken over so retailing the products has become less, but the demand for the brand has become greater, so
making the products available on the high street was the sensible way forward. “Consumers now also tend to buy known brands online for convenience so salons are now stocking less retail products and focusing more on treatments so we are focusing on supporting them with this.” Fake Bake has proved extremely popular amongst celebrity clients and Sandra said: “We have been very lucky that we have genuine fans of the brand who have been loyal to us for years. Most brands pay for celebrity endorsement but all our celebrities come from recommendations and are now great ambassadors for us and that always gets us great press.” Sandra hasn’t been immune to the tough times many have faced in business, but with an ever evolving product, company and brand, she is now Global Consultant to the parent company of the brand and gearing up for one of her biggest years yet. She said: “2015 will be massive for us with the launch of our Fake Bake Beauty at Home part of the business. We have created the perfect addition to our existing business - to give women the opportunity to get back to work and earn extra income with hours that suit their lifestyle. “We recently brought beauty expert Craig Alexander Wilson on board to bring his experience of working for Virgin Vie to the Beauty at Home team.”
BusinessNV.
“Our heritage is the salon business and as a brand we like to make sure our salons are looked after, but consumer buying habits have changed over the last decade, as have salon treatments”
“We have also created additional lines in Skin Care and Body Care that will be exclusive to this division, that will allow our consultants to sell directly to their friends and family and even manage consultants in their own time giving them unlimited earnings.” A mum of two, Sandra admits that balancing her work and home life has been challenging, but she is proud to have made the Fake Bake brand a household name. And her advice for others looking to get into the beauty industry? “Research your market and your product, ingredients are the key to a successful product. So many beauty products are a great PR story but have no substance, so their lifeline will be short. Our products never give false claims like so many others and consumers are wise so make sure your products are what they say they are before you spend your time and money investing in them. Be prepared to work long hours and make no money for a long time but believe in what you are doing and hark work will always pay off. You don’t always get what you wish for but you do get what you work for.”
Fakebake launch Beauty at Home Fakebake Beauty at Home offers a range of products for consultants to sell, broadening the initial tan line and allowing more earning potential. There are three product ranges available for Fake Bake Beauty at Home consultants; Skin D-Luxe skincare, Dolcé Dreams bath and body, and Scream & Pout makeup. The launch portfolio includes the delicious sounding Lemon Meringue Body Whip and Coconut Macaroon Body Scrub in the Dolcé Dreams range, the Dream Skin Cleansing Melt balm and a peptide-rich targeted moisturiser for fine lines in the Skin D-Luxe range, and lipsticks, foundations and eye palettes in the make-up line. All products will be available through the Fake Bake Beauty at Home consultant network, or direct to consumers online, but not through salons.
www.SalonNV.co.uk | 37
BusinessNV.
THE IMPORTANCE OF A GREAT RECEPTIONIST The receptionist is usually the first person clients come into contact with, whether that is in the salon or on the phone, therefore they play a key role in creating that vital first impression. Steven Gunnip, Director of Salon Evolution, discusses why a great receptionist is a key investment for any salon.
A
ny salon business looking to make its mark needs to ensure it has an exemplary customer care policy in place from the start. Every client journey begins from the first point of contact, which is why a great receptionist or front of house is vital. Many salon owners believe that having a receptionist is an expense to the business they simply can’t afford; after all it’s hard to quantify how much revenue this role can bring. I’m firmly of the belief, however, that no salon should operate without a front of house member of staff, and that every salon neglecting to employ someone in this role is missing a trick in terms of structure and success. One of the key factors in any successful salon business is maximising every second of time available in the best and most productive way possible. To enable this to happen, there needs to be structure in place across all departments and for every member of staff, particularly stylists and therapists, to have a clear idea of the activity scheduled for the day or week ahead, so they can move seamlessly from one client to the next. A great receptionist ensures that everybody understands the role that they play in the working day and what is needed to ensure the smooth day-to-day running of the business, which in turn benefits staff and ensures maximum client satisfaction. Receptionists can keep no-shows to a minimum by calling every client before their visit and confirming or rearranging their appointment; ensuring that columns and time slots are filled, leaving no time of day unaccounted for every stylist or therapist; and be proactive in making sure that clients re-book their next appointment before they leave. All of these details bring money into the business that cannot be underestimated. A good front of house should be enthusiastic and resourceful, acting as a sales person, organiser, motivator and problem solver all rolled into one; a concierge for the salon staff and valued clientele. A client’s personal taste and preference should be their forte; they should know every existing client by name as well as their likes and dislikes. A great receptionist will look at client notes before each person arrives to give an individual touch to the client experience. Noting down information the client mentioned when they last visited, things they liked and how they had their hair or treatment done, for example, can provide great points of conversation with each client upon their return, starting the visit with the client feeling appreciated and attended to. It is these little touches that all
create a great client experience, setting a business apart from its competitors, and increasing the chances of repeat custom and client loyalty. Staff running late or running over between appointments can often be an unavoidable part of salon life. When clients arrive for their appointment, it is important that they are made to feel at home right away and any time spent waiting is as enjoyable as can be. A good receptionist’s first port of call is always to be a friendly face with a positive greeting for every client who walks through the door. If a stylist or therapist is running behind, the front of house staff should ensure they feel welcome, are kept entertained and feel that their custom and time is valued, meaning that, from the word go, the client journey is a positive experience. At the end of the appointment, receptionists can build a further rapport with the client, asking them about the products used on their hair during their treatment and if they would like to take any away with them, leading to potential additional retail spend. This is also when clients can be asked if they would like to re-book another appointment – posing the question greatly heightens the chance of the client booking in for another time. The receptionist can also recommend additional products or treatments that may suit the client’s needs and, as the receptionist will be the person that calls with a reminder about their appointment, this continuity builds up a relationship between the client and the salon as whole. The lack of a receptionist in a salon can leave the team feeling disorganised, not knowing which client is booked in when or with whom, leading to a feeling of frustration and a lack of confidence in procedures and processes. If a hairdresser or a beauty therapist is doing a great job, providing excellent treatments to a loyal client base, but they are being let down through disorganisation, or their clients cannot book in with them at a convenient time because of poor time management, this can be disheartening, leaving them feeling that the great work is not being maximised. A great receptionist is therefore an essential part of the effective running of a salon, both for management and staff in equal measure, and a great asset in retaining a happy and loyal customer base. Having a receptionist that acts as the eyes and ears of the business will not only pay for itself, but will actually go the extra mile in increasing business income as a whole, while having the added bonus of building a positive brand perception to both new and existing clients.
“A good front of house should be enthusiastic and resourceful, acting as a sales person, organiser, motivator and problem solver all rolled into one”
38 | SalonNV Magazine
BusinessNV.
BOOSTING SALON BUSINESS DURING QUIET MONTHS
4
Encourage clients into the salon with ‘2 for 1’ offers, as opposed to half price deals, which people can either share with a friend, or enjoy individually and then come back at a later date for their freebie. This will ensure that you receive the full price for a treatment and inject additional capital into the business during a quiet period, with the added bonus that the extra treatment can be enjoyed by a new client or by someone who will come back to the salon in the future, leaving them more likely to become a loyal customer.
5
Devote time to putting structures in place across the whole business. It is important to consistently keep up-todate with all of the correct systems in order to maximise efficiency. Running a successful business can require a lot of processes and procedures, but having these in place will make things run more smoothly throughout the year. Steven Gunnip
Everyone knows that feeling when client numbers fall after the Christmas “During quiet periods or long rush and middle of the month quiet spells seem to last forever. To help combat this, Steven Gunnip, Director of Salon Evolution, shares his top five tips for boosting salon business during quieter months.
1
During quiet periods or long stretches with no clients, salon staff should utilise this time to perfect their skills and knowledge, enabling them to deliver a broad range of treatments and services to suit individual client needs, to the best of their ability. This will ensure that, every time they see a client, the treatment is as near to perfect as possible and the client leaves knowing it was money well spent. Every single minute of business time should be fully maximised, whether the salon is busy with customers or not, so therapists should continually practice their technique, particularly when there is free time in the salon, to ensure that clients return to them and recommend them to others. It’s a good idea to put a training schedule in place and manage the process to ensure you get what you want out of the exercise.
2
Go through client history records to determine who has visited recently and who has not booked in for a while. Look at the treatments that these clients have previously enjoyed and offer incentives and promotions on these, or recommend new treatments that they may enjoy to entice them back to the salon.
We don’t believe in the hard sell; all of our team is equipped with low profile selling skills, working on the basis of information and education, to ensure maximum results.
stretches with no clients, salon staff should utilise this time to perfect their skills and knowledge”
3
One of the most important parts of the business process is acquiring new clients from your direct market. At Salon Evolution, we work with a range of brands across the hair and beauty sectors to encourage new clients into salons at the times when they need it most, through personalised solutions that ensure salons maximise all areas of the business, increase customer potential and result in a motivated team, providing a heightened all-round client experience. www.SalonNV.co.uk | 39
Feature
TREVOR SORBIE’S
MYNEWHAIR CHARITY
W
hen I was diagnosed with leukaemia in 2009, one of the first questions I asked was ‘am I going to lose my hair?’ That may sound vain or shallow to some, but so much of my life had changed as soon as the doctor uttered the words ‘you have cancer’, I was terrified my hair, which has always formed a big part of my identity, was going to be taken away too. Thankfully, the form of treatment I undergo means, for now, I have been able to hold on to my locks, but I know so many who have not been as lucky and losing your hair is just another distressing side effect of the treatment. Hair loss, through cancer, alopecia or any other illness can be extremely emotional but Trevor Sorbie MBE has set up a charity to help deal with this – mynewhair. The charity provides a caring online advice and support service to individuals across the country suffering from medical hair loss. They also train and support a network of over 500 hair professionals to provide a wig cutting and styling service so that wigs can look as natural as possible. Trevor set up mynewhair after his sister-in law was diagnosed with cancer and lost her hair as a
40 | SalonNV Magazine
result of chemotherapy. She asked Trevor to help her as she wanted to look like herself again. Astounded by her reaction, he has now made it his mission that women across the country will have this same opportunity. He describes this service as his form of ‘psychological medicine’ that provides a missing link in cancer treatment. It is something I know will be a comfort to many, including friends I have met on my journey with cancer. For stylists looking to get involved; mynewhair offers training seminars up to 10 times per year which are held at L’Oréal Academies. Qualified hairdressers must undertake first level training before they can join the network. After completing training, salon details, including quite a few throughout Scotland, are entered on to the website which clients can then access to find a salon to help them. Some stylists also choose to undertake second level training, which focuses upon troubleshooting problems, hair care during and after re-growth and a seminar on body image. As well as handling hair and wigs, mynewhair focuses on training on how to deal with the potential vulnerability of people experiencing hair loss and a nurse led interactive communication session is an important part of both seminars.
AFTER.
BEFORE.
Feature
The charity has created a comprehensive Patient Information Booklet which has been endorsed by the Department of Health and the Institute of Trichologists. It is available as a download from the website. A fitting testament is the fact that a significant number of health professionals now refer their patients to the charity and this is steadily increasing. But they need more hair professionals to join the network and be trained up. The more people that get involved throughout the country, the more people living with illnesses will benefit from the fantastic service. A visit to the hair salon may be something most of us take for granted, but when your hair, or lack of it comes into question, knowing you can talk to someone who will understand how to help is simply invaluable. If this sounds like something you would like to be involved in, you can visit the website www.mynewhair.org or contact the helpline on info@mynewhair.org for more information. As style guru Gok Wan said: “mynewhair is such a simple idea I can’t believe that nobody thought of it before! I have witnessed time and time again what an incredible confidence boost a positive body image can give to a woman, simple styling tips that can empower them. For many women their hair is their crowning glory and what makes them feel feminine above everything else. I think that helping women with medical hair loss take their first steps towards looking and ultimately feeling themselves again is just fantastic - Go Trevor!”
Trevor’s Achievements include... 2012 – National Hairdressing Federation Life Time Achievement Award 2012 – INAA Scottish Hair and Beauty Life Time Achievement Award 2012 – Great Scot Contribution To Fashion Award 2012 – HABB Humanitarian Award 2007 – Creative Head Award for Most Innovative Concept for My New Hair 2006 – Appointed Ambassador for Hairdressers of the World Against Aids 2004 – Awarded an MBE in the Queen’s New Year Honours List 2003 – The Fellowship for British Hairdressing – Inspirational Leader 1997 – Best Haircutter Worldwide 1992 – British Hairdresser of the Year 1991 – Avant Garde Stylist of the Year 1991 – British Hairdressing Hall of Fame 1991 – British Hairdresser of the Year 1991 – London Stylist of the Year 1989 – London Stylist of the Year 1989 – Avant Garde Stylist of the Year 1986 – British Hairdresser of the Year 1986 – London Stylist of the Year 1985 – British Hairdresser of the Year
Trevor Sorbie M.B.E
T
revor Sorbie started off life in Paisley and quit school at 15 with no qualifications. He joined his family business – a twoseat barber shop in Ilford, Essex, run by his father and it is there his love of hairdressing began. When Trevor joined his local hairdressing school, he met hairdressing legend Vidal Sassoon – an encounter which would change his life forever. By 1972, as a stylist for Sassoon, Trevor had become a household name, going on to work in salons including Toni & Guy and John Frieda. Trevor quickly became a favourite stylist with celebrities and fellow hairdressers alike and in 1986, seven years after launching the Covent Garden Salon, he also launched his own product range, which is now sold across the globe. The Paisley lad has picked up countless awards over the year, including the BHA British Hairdresser of the Year - the most prestigious accolade in the industry - four times. In 2004, he was awarded an M.B.E. at Buckingham Palace for his services to hairdressing. Trevor has always mentored his team and firmly believes in the philosophy of “real hair, for real people” and “taking the ordinary and making it extraordinary”. As well as working in the salons, training and perfecting new products, Trevor is also extremely passionate about mynewhair - the wig personalisation charity for cancer patients he founded in 2006. Let’s find out a little more about this incredibly important venture.
www.SalonNV.co.uk | 41
MALE GROOMINGNV.
The Great British Barber Bash hopes to head North 42 | SalonNV Magazine
MALE GROOMINGNV.
Garry Spencer
TOP FIVE TIPS
B
arber skills are being celebrated in a way like never before, which makes The Great British Barber Bash events across Britain a very exciting edition to the male grooming calendar. The events take place across the UK, bringing together top names and rising stars from the world of barbering and the hairdressing community. With the current buzz around all things barbering, coupled with a growing need for quality barbering education; The Great British Barber Bash has sparked massive interest from those who want to be at the forefront of the latest fashions, trends and techniques and who also want to meet and socialise with likeminded people. Those who want to be a cut above, dare we say... With massive barbering talent all over Scotland, there are plans afoot for a major show in Glasgow later in the year. Viewing this as an annual event which is set to grow and grow; the team behind the Bash include, Garry Spencer, Danny Robinson of Danny and co. Barbers, Alan Beak of Ruger
Barber, Sid Sottung and Robert and Dan Rix, from The Company of Master Barbers, and they’re hoping to see the Barber Bash hitting other major cities throughout Scotland in the coming years. In fact, we’ve been given a little heads up that the team are in Scotland next month holding meetings with some of the top names on the scene and visiting possible venues. Watch this space... Find out more about The North West Barber Bash, which takes place at the Royal Clifton Hotel, Southport on April 20th, at www. greatbritishbarberbash.co.uk. We caught up with Garry Spencer from the event to find out more about his world and what he thinks of current trends. Garry has been involved in the hairdressing and barbering world for over 30 years, having owned his own business over 23 years. The renowned barber is also heavily involved in education, taking seminars in America, London and throughout Europe.
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Precision clipper cutting has been around for a while now and is not going anywhere fast. Close faded styles with length on top are still at the forefront of the barbering boom. Texture is making a comeback with soft perms making an appearance this year to give extra movement on top. Waves and movement through the longer lengths are going to be big this year.
Product is king, whatever the style, and the correct product is essential. Dear Barber range has a been a massive success this year with shaping cream and mattifier proving extremely popular. Another cool product is Bona Fide Pomade, which is particularly popular with looks that require that extra shine.
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Later on in the year, we will begin to slowly move towards more scissor cut styles and length all round will increase resulting in softer shapes and looser designs. Hard partings created with a straight razor and very precise outlines are very popular right now, but we will definitely see less of them towards the end of the year.
Garry also discussed his favourite barbers north of the border, saying: “In Scotland, my favourite barbers include, Safe Hands Barbers on Glasgow’s Miller Street. It’s a really cool place to have your hair cut, ask for Daryl! “Rebel Rebel on Union Street in Glasgow, is another super cool shop with a great atmosphere, be sure to ask for Richie Martin. “Plus Benjamin’s Barber Shop in Stockbridge in Edinburgh has a great reputation.”
www.SalonNV.co.uk | 43
quality
design
furniture albert ewan design.com
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MALE GROOMINGNV.
So Brotique,
what’s the fuzz? With lads like Scottish model Chris John Millington, the Biffy boys and footballersa-plenty sporting a fine array of facial hair and top knots becoming the must-have for those lucky enough to be able to grow their locks long, the male grooming industry is booming. But it’s not just hipsters who understand the importance of ensuring their bushy beards are tame; from wax to pomade, we asked Richard Murphy, Director at the fabulously stylish The Brotique in Stockbridge for his top five manly must-have products. Here’s what he had to say…
Bearded B4stard Beard Oil The Woodsman Beard Oil is made of the finest natural ingredients for facial hair that I could find. It has a delightfully woodsy scent to it and it will have you looking for your axe, putting on your flannel shirt, and getting ready to do some manly things indeed. Women and men will ‘ooh’ and ‘ahh’ at the brilliant luster of your beard and mustache. They might just hug you a little longer than you were counting on just to take in the fine woodsy scent of your magnificent and full facial hair - happens to me all the time!
Beardy Beloved Set From the gents at Men Rock, The Beardy Beloved gift set has always proven popular. The kit includes both a Men Rock Beard Soap (100ml) and the lovely ‘a little goes a long way’ Men Rock Soothing Beard Balm (100ml), some manly Men Rock Sandalwood Styling Wax and a little beard comb for that little added extra. It’s everything you need for perfect whisker formation.
Honest Man Moustashe Wax
Man Made London Pomade
Honest’s moustache wax is used to style and hold your moustache in whatever style you prefer. All handmade and poured with natural raw base ingredients of Beeswax, Cocoa and jojoba, with essential oils of Blood Orange to uplift and refreshinly spicy Cypress. Made in England, this British brand is new to The Brotique and is quickly becoming a favourite with us and our customers.
Pomade’s are selling better than ever, with men trying to find the perfect mix for their unique look. Man Made’s old school tinned, water soluble London Pomade gives a strong hold and high shine perfect for Pompadour’s, Hard Partings or any classic hairstyle.
With thanks to Betty and Bee PR
Sanguine Moustache and Beard Trimming Scissors These professionally graded scissors are a must for anyone maintaining either a beard on tashe. It’s great for keeping things neat and tidy between visits. They are extremely sharp so make for focused and precise cutting and perfect for a clean and sophisticated snipping experience.
www.SalonNV.co.uk | 45
MALE GROOMINGNV.
Sit up and take note of the new Halo collection by Takara Belmont
W
ant to ensure your clients enjoy a heavenly experience in the salon? As well as top treatments and customer service, the comfort and ambience of your venue is key and Takara Belmont, the styling chair specialists, have created the new Halo series to do just that. With a distinctly British ambience, the Spitfire, Dux and Barone styling chairs exude aristocratic qualities with authentic antique nuances that are reflective of a gone-by era where nobility, heroics and the golden age of Britishness are embodied in every stitch. From leather upholstery to antique brass tacks, stitching and design embellishments, every aspect of this range is visually and ergonomically perfected to deliver supreme comfort and maximum support for both stylists and clients. And that’s not all, the collection also features coordinated mirrors to ensure your interior space is practical yet stylish and oozing luxury. The Spitfire is, as you would imagine, inspired by the iconic aircraft with the same name. Bold hammered aluminium plates adorn the back of this leather upholstered chair, which features a luxurious padded seat. Along with its matching riveted metal mirror, this paring sets the tone for a bold, dynamic interior.
Prices: Spitfire styling chair: £1480.00 Spitfire mirror: £785.00 The Dux Styling chair is said to ‘capture the essence of nobility and luxury’. Two types of silky leather envelope plush cushioning, so your clients can literally sink in comfort, combined with hand attached brass tacks for a genuine antique look that will change and age with time. The Oldie mirror is crafted in old wood for an elegant touch. Prices: Dux styling chair: £1540.00 Oldie mirror: £725.00 Last, but by no means least in the collection is the Barone chair – a rich expression of luxury, class and comfort. With dark leather upholstery, great attention has been considered down to the very last stitch to maximise the style, comfort and ergonomics of this masterpiece that oozes finesse and refinement. The Bolt mirror, features agepainting for an authentic aged rust-like appearance that perfectly compliments the Barone chair.
Discover Halo today at www.takarahairdressing.co.uk
www.SalonNV.co.uk | 47
Feature
THE HAIR COUNCIL
Set up by an Act of Parliament in 1964, the Hair Council enables hairdressers to apply to become State Registered.
T
he Hair Council encourage to join the UK Register of Qualified Hairdressers and aim to advance and improve professionalism within the hairdressing industry. State Registration provides clients with the guarantee that the hairdresser or barber styling their hair has the appropriate qualification to be in the hairdressing industry or that they have worked as a hairdresser for more than six years. The Hair Council have two main objectives - to increase the amount of hairdressers who voluntarily join the UK Register of Qualified Hairdressers and to bring a parliamentary debate, leading to a statutory change so that all practising hairdressers need to be registered in order to work in the UK. Having the ability to promote yourself as a State Registered Hairdresser will instantly let existing and potential clients know that you are a professionally qualified hairdresser. If you have been working as a qualified hairdresser for at least two years, you are eligible to become State Registered for only £35. By becoming State Registered you will receive advice and access to materials to promote your status, discounts on insurance and an opportunity to become a Master Craftsman. Also, the Hair Council will include you in their “find a hairdresser” tool which helps clients and consumers looking for a skilled, local hairdresser to locate registered professionals in their area. The Hair Council consists of a committee of respected names in the industry, including representatives of some of the most influential companies in the hairdressing industry. The council continuously look for ways to increase the profile and promote the importance of selfregulation in the hairdressing industry. The Hair Council were honoured with the opportunity to visit 10 Downing Street and meet Prime Minister, Rt Hon. David Cameron and his special advisor to further their objective for a statutory change so that all practising hairdressers have to be registered to work in the UK. This is the first occasion in fifty years that a Prime Minister has met with representatives from the Hair Council. The members of the Hair Council that attended the meeting explained the reasoning and benefits behind state registration and explained the successes the Council have accomplished in this past year. Recently, the Hair Council presented a “2015 Ambassador Gathering” in a hotel in central London, where ambassadors were awarded with trophies and agreed to promote the campaign for registration. This gathering honoured ambassadors in the work they are doing by awarding their labour. The UK Hair Council is setting up a Scottish
48 | SalonNV Magazine
Photographer Andrew Dybowski. Make up artist Justyna Adamek. Hair Fiona Johnston. Styling Kwek Wei Long. Model Marta Welna Modelling
‘think tank’ which is due to meet for the first time in May this year. There has been a steering group in England and Whales tank, which have been successful in getting the importance of registration message out to the hairdressing industry in their areas. Chair of this group is Fiona Johnston, a Master Craftsman registered hairdresser who is currently a member of the Hair Council in London. It is great to have the opportunity to get the Scottish registered hairdressers’ ideas heard and to add their concepts to the weight of the mandatory registration campaign. It will be a delight to get like-minded, passionate people together to increase the awareness of this campaign. Registering with the Hair Council and becoming a State Registered Hairdresser will be extremely beneficial to you and your business. By becoming State Registered, you will gain official recognition under the Hairdressing Registration Act of the law. By Act of Parliament, you will be given a certificate underwritten by the law and this will be of use in showing clients that you are a professionally qualified hairdresser. You will be given the opportunity to apply for the Master Craftsman Diploma as only State Registered Hairdressers have the ability to be a Master Craftsman in hairdressing. If you decide you want to practise
hairdressing in Europe, America or elsewhere, you will be given credentials that you may find useful – or even need. You will be given the right to use the initials, SRH after your name and so, gain free access to advice on the SRH dedicated phone line if you ever have any inquiries. The Hair Council will distribute every issue of the exclusive “Hairdresser” magazine. Registering with the Hair Council and becoming State Registered will not only give you access to possibly the cheapest insurance cover but you will also be honoured with the possibility of attending a reception in the House of Commons to interact with politicians, industry figures and celebrity stylists. Registering with the Hair Council and becoming a State Registered Hairdresser is wonderfully easy and will give you a number of amazing advantages and uses. Being State Registered gives your existing clients and possible clients the assurance they need in knowing that you are a professionally qualified hairdresser. The Hair Council’s aim is to help hairdressers and barbers by becoming State Registered and giving you the opportunity to gain great benefits from it. What are you waiting for? Becoming State Registered is a few easy steps away if you simply click on The Hair Council website: www.haircouncil.org.uk/pages/apply.php
The Hair Council’s aim is to help hairdressers and barbers by becoming State Registered and giving you the opportunity to gain great benefits from it
Feature
SCOTTISH APPRENTICESHIPS IN JEOPARDY? National Hairdressing Fellowship warns apprenticeships in Scotland could ‘dry up overnight’ without funding rethink
E
arlier this year, the National Hairdressing Fellowship wrote to the But in Scotland, as yet, no such provision has been included. Scottish Government urging them to rethink plans to slash funding “I note there are currently no plans to cushion small and micro businesses for its Modern Apprenticeships programme, warning that, without from the impact of the additional costs they will incur through employing change, its proposals could bring the recruitment of apprentices by apprentices,” Hilary warned. hairdressing salons and barber shops to a grinding halt. “While the reforms in England are not popular, the additional support for This came after Skills Development Scotland proposed that funding for small businesses has gone some way to ensuring demand for apprentices SVQ Level 2 qualifications be cut by 14% (or around £350 per trainee) over does not dry up overnight. the next five years and SVQ Level 3s by 54%, or the equivalent of £3,300 “It is essential therefore that, as well as clearly explaining the funding per trainee. changes to employers and the additional costs they will be asked to This would mean that employers would be expected to make up the pay, there is also careful research done into their future intentions on shortfall through a greater contribution themselves towards the cost of employment, and whether they will continue to employ apprentices or training and assessment, on top of what they already pay in trainee wages switch to less appropriate provision,” she added. and the time they invest in training. The NHF’s concerns echo those of the In a letter to skills and training secretary Scottish Hairdressing Forum, which has “While the reforms in England are not Roseanna Cunningham, Skills Development warned reforming funding in this way Scotland and the Scottish Training popular, the additional support for could put salons off recruiting apprentices Federation, NHF chief executive Hilary Hall small businesses has gone some way “and jeopardise the future of Modern has warned that, with many salons in Scotland to ensuring demand for apprentices Apprenticeships in Scotland”. still struggling economically, asking salons to We will keep you posted on this story in the does not dry up overnight” subsidise training in this way could simply coming months… lead to a collapse in apprentice numbers. The National Hairdressers’ Federation is “The NHF remain extremely concerned about the impact funding the biggest salon trade association in the industry. It provides its members changes will have on long-term take-up of apprentices, defeating the with valuable support in legal, trading, personnel and insurance matters. aim of both the Scottish Government and Westminster in driving up the It is also a significant lobbyist, frequently feeding back to government on number of apprentices,” said Hilary. crucial issues that affect the industry. She noted that similar reforms in England have included a bonus for small For more information visit www.nhf.info
and micro businesses.
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www.SalonNV.co.uk | 49
Feature
S
Frankie Bailey tells us why she’s hoping to be top of the mops...
When Frankie Bailey was cutting hair in Eutopia Spa in Glasgow’s West End, she loved her job but knew that there was another ambition she was longing to fulfil.
50 | SalonNV Magazine
inging around the salon was no longer cutting it and she decided to return to her first love – music. Growing up, Frankie went to stage school but she later developed a passion for hairdressing and found herself developing quite a skill in the industry. When the opportunity arose for her to write and perform a dance track, Frankie couldn’t turn it down and the return to the studio and performing reignited her musical passion and Frankie was hooked. Torn, she attempted to juggle both hairdressing and singing at first, but when demand grew for her to perform and record in London, Frankie knew it was time to hang up her scissors and pick up the mic. She told Salon NV: “I’ll always miss hairdressing. I still keep on top of the latest trends and styles. I think if you’ve been a hairdresser, that notion of looking at people’s hair and thinking what you would do never leaves you.” And Frankie’s fashion sense and hair expertise has had its benefits when it comes to following her music ambitions. She said: “To be a good singer and have the ability to do hair helps. I can ensure my hair looks good for shoots and performances and have much more time to spend on it than ever before.” Indeed, that is one thing Frankie truly relishes about being away from the salon: she now has time to enjoy the pampering experience for herself! She said: “I don’t mention that I used to be a hairdresser when I go into a salon but I ask for thorough consultations and I get some funny looks when I start asking about what dyes they are using and how many foils they are putting in.” So what is our music missy’s style at the moment? She said: “I have a subtle dip-dye with two blond streaks at the front. Kind of like a skunk!” We’re sure she rocks it. Frankie currently spends most of her time in London, working on new tracks and putting together a record. Although her heart lies in Scotland, she admits that it is difficult to truly reach her potential here, with producers and labels largely based down south. She feels that hairdressers sometimes come across the same barriers, with Scottish stylists often losing out on top events and fashion shows. Frankie told us: “If our hairdressers were down there, we would blow them out the water.” We second that one, Frankie. With projects with some major names on the horizon, and a disco vibe being added to her dance repertoire, it looks like Frankie will soon be top of the pops, as well as top of the mops (sorry, but we love a pun), however she hasn’t ruled out a return to the hairdressing world in some form further down the line. She said: “I would like to think that I could have the best of both worlds. Perhaps have a shop one day as well as my singing career. I miss the salon environment and the banter so it would be nice to have a bit of both.” We’re sure you will, Frankie. For more on Frankie, check out her website www.frankiebailey.co.uk and listen to her here soundcloud.com/frankiebailey
www.alleventhire.co.uk
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0141 637 0368
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info@alleventhire.co.uk
WE ARE YOUR ONE STOP SHOP FOR BOUTIQUE. POP-UPS & EVENTS WE MAKE EVERY EVENT AN EXPERIENCE THIS IS THE STUFF WE LOVE!
Delivering memorable experiences is where All Event Hire excels. Whether it is a new product launch, a pop up boutique or a grand opening, we have the tools and skills to give your event the WOW factor! Our extensive service range includes furniture for pop-ups, event management, audio visual equipment, celebrity guest bookings and many more! To get started, please contact - lynne.mcdermott@alleventhire.co.uk
Promotion
THE HAIR REVOLUTION WITH CHRIS CHRISTOFOROU
Chris talks at length about the ever-changing world of hair extensions
C
hris Christoforou began hairdressing at the age of 15, working in various salons and developing a real passion for the industry. When hair extensions began to creep in around the late eighties, he got involved but was frustrated by the quality of hair and the fact it took practically a full day to complete one client’s extensions. A few years ago, Chris noticed extensions becoming more accessible, affordable and available in more salons than ever before and he decided to once again get involved. He explained: “I worked for a few different extensions brands and became an educator, training stylists in salons around the UK.” All the while, Chris kept an eye out for a product that would combine quality with value, whilst maintaining the condition of the clients’ hair: that’s when he discovered Kapello. Now the Distributor and Educator for the brand in Scotland, he explained: “Kapello are a UK manufacturer of Virgin Indian Remy and Russian micro-ring, pre-bonded, pre-taped and clip-in hair extensions, as well as an ultrasonic attachment method.” Clearly thrilled to represent the company, Chris believes “they are all over every aspect of hair extensions for all different types of hair.” He is most proud of Kapello Pre-taped Extensions winning the Hair Awards 2014, for Best Human Hair Extensions (European), telling us: “A full head of revolutionary
pre-taped extensions can be completed in under 40 minutes. They can then be removed, re-taped and reapplied up to 5 times. They’re also 33% cheaper than the equivalent pre-bonded or micro-ring hair ‘per-head’ cost, and reduce salon time by a massive 75%, therefore reducing overheads.” On the pre-taped product, worn by many celebrities including Made in Chelsea’s Louise Thompson, he said: “Pre-taped extensions are revolutionising the hair industry. They can be used as an alternative to colour when a client doesn’t want to commit to the maintenance of colouring their regrowth, or put in for a special occasion. They’ve even been used to create quiffs for men.” Kapello supply to the likes of Errol Douglas, Urban Retreat in Harrods, Jamie Stevens and many more and with the popularity of extensions continuing to rise, why does Chris think they are the way forward for salons? “Hair is a fashion industry. Trends in colour, shape and style change on a daily basis, often influenced by celebrities. It is worth considering that catwalk shows, at the likes of London Fashion Week, feature clothing that will take several months to filter down to the High Street, but the models’ hair is today’s trend and will be seen the following day in many salons. Having the ability to offer extensions can be key in recreating these styles.”
“Pre-taped extensions are revolutionising the hair industry”
Kapello a special offer for SalonNV readers: the first 10 salons to book training with Kapello will get two people trained for the price of one. This offer is valid in until the end of May 2015. Both hairdressers must be from the same salon, or same chain of salons. To find out more about this call 07960 864 741 and quote SalonNV. 52 | SalonNV Magazine
LUXURY HAIR EXTENSIONS IN YOUR LUNCH BREAK
40 mins
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StylistNV.
STYLISTNV.
YA S M I N M C M A I L , R A I N B O W R O O M I N T E R N AT I O N A L
O
ur first Salon NV Stylist of the Month is Yasmin Mcmail, one of the salon owners of the award winning Rainbow Room International at George Square. 2014 was an incredible year for Yasmin and her team, as they worked their magic styling the stars and picking up major gongs at two of the biggest hairdressing awards ceremonies in the country. They also starred in BBC documentary series Do or Dye. This year, they have plans to be even bigger and better. Let’s find out a little more about the lady behind the locks…
When did you start in hairdressing?
Which celebrities have you worked with?
I started working for Rainbow Room International, as a Saturday assistant when I was 14.
We’re the resident hairstylists at T in The Park and have hosted a Rainbow Room International pop up salon backstage at the festival for the past 9 years. We’ve styled the likes of Florence Welch, Paloma Faith, Katy Perry and Emeli Sande. We’ve also worked with The Vamps, Judy Murray and Edith Bowman.
Where was your first job? Hairdressing has been my only job and I wouldn’t have it any other way. I’ve been with Rainbow Room International since I was in school.
How long have you been working at the Rainbow Room International?
Biggest achievement?
I’ve been with the salon for 23 years, the time has gone so incredibly quickly. I can’t believe I’ve been with Rainbow Room International for that long. It’s the best job in the world. It takes a lot of hard word and dedication to be successful in the industry but if you love your craft like I do it’s more of a hobby than a job.
What is your full salon title? I’m one of the Salon Owners, along with my business partner and best friend Dylan Brittain. We’ve been friends for 21 years and business partners for 7. Our salon has an amazing location in George Square, right in the heart of the city. There’s always a great buzz about the salon, we see over 1000 clients every month.
What’s the best thing about the job? No two days are the same. One day I can be in the salon creating beautiful looks on clients, giving them a new found confidence and making them feel great about themselves (so rewarding), then the next; I can be working backstage at T in the Park, a fashion show or photo shoot in London. Being a hairdresser isn’t always about being in the salon – a lot of my work takes place away from the salon. It’s a huge privilege to be able to make a living doing something that I absolutely love.
What’s the worst? When you’re on the go all day on the salon floor, by the end of the day, your feet can be pretty sore!
Favourite product? Rainbow Room International’s new 10 in 1 product. It’s a great cutting lotion that gives the hair an unbelievable shine and protects the hair against heat damage.
Hairdressing tool you couldn’t live without? My GHDs, I don’t know how I’d live without them. They’re such a versatile tool and can be used on every client to create amazing looks.
We’ve styled the likes of Florence Welch, Paloma Faith, Katy Perry and Emeli Sande
My biggest achievement, is also the salon’s biggest achievement. In 2014, we won Salon Team of the Year at two huge hairdressing events – the British Hairdressing Business Awards and the Creative Head Most Wanted Awards. We are the only salon ever to win two awards consecutively, massive achievement within the industry!! It was such an honor to win these awards as the competition was huge, we were up against some of the biggest salons in London including Trevor Sorbie. I’m extremely proud of the whole team, it’s been a great year for us.
Who is your dream client? My dream client would have to be Lady Gaga, she’s so adventurous with her style.
Who do you have hair envy of? Alexa Chung, she always looks flawless. I love her undone but done style.
What’s your favourite hairstyle? I love soft blonde beachy waves, they’re so effortless and never go out of style. Or a Brigitte Bardot style, another classic.
Sum up Scottish style? There’s a lot of cool people with a great image and cool hair to match. Glasgow in particular is a very style conscious city and we like to really dress up for a night out.
My favourite product is Rainbow Room International’s new 10 in 1 cutting lotion.
I couldn’t live without my GHD’s.
St yl ist of t he mont h: Ya smine Mc Mail , R ainbow R oom Inte r national 54 | SalonNV Magazine
SALONNV.
AUSTEN THOMSON HAIRDRESSERS
A
usten Thomson and his wife, Louise, own the prestigious Austen Thomson hairdressers on Great Junction Street, Edinburgh. With numerous awards under their belt and a favourite with style conscious clients in the capital, we thought it only right that Austen Thomson was Salon NV’s first Salon of the Month. Let’s find out a little more about Austen and Louise…
Austen, tell us about the salon?
Where did you start out?
The salon is in the vibrant Shore area of Leith and was once a bank and formerly a famous pub. Louise and I designed the interior to be comfortable with high quality finishes and furnishings.
Louise and I both started from very humble backgrounds where we worked in local salons near where we lived and through hard work, dedication, passion and commitment worked our way up to becoming manger (Louise) and artistic director (Austen) for the late George Paterson.
What makes you stand out in Edinburgh? Our company ethos is Inspire & Evolve and this pushes us to continually look at what we are doing and always reassess how and what we do. A 360degree consultation happens prior to any work being done and this takes into consideration lifestyle, work and home hair regimes. With informative techniques during the service, our USP is that we have our clients on a future hair plan so we are considering their progression through the seasons.
What do you think of Edinburgh style? Edinburgh style is definitely ‘less is more’. I think there is a really cool laidback scene.
What / who inspires you? I am definitely inspired by fashion and design from the sixties. I think it is so iconic and timeless and a real time when music, fashion, hair and people changed. The session stylist Tyler Johnston is my hair inspiration. I had the privilege of being mentored by him when I was involved in the Schwarzkopf Essential Looks global launches in Hamburg and Barcelona.
Have you won awards? Between Louise and I, we are probably into double figures for collecting awards throughout our careers, including being shortlisted for the British Hairdressing Awards on four occassions. Since opening Austen Thomson Hair we have won three awards: Salon Design, Newcomer and Website.
What kind of clients do you attract? The clients are from all over Scotland and we are so grateful there are some who travel from Dubai, Switzerland, London, Norway.
Biggest achievement? Since opening the salon there has been loads of great achievements, including styling hair for Pixie Lott for various concerts in Scotland, picking up awards and being the official hair team for the Commonwealth Games Athletes Village, however the proudest day for us was qualifying our first ever assistant to Stylist, Christie Sanders, who also picked up Newcomer of the year.
Where would you like to be in 10 years’ time? In 10 years’ time, we would love to have an extended team with our own academy. Winning Scottish Hairdresser of the year is my biggest goal.
What are you hot style tips for 2015? Pastel toning colour isn’t going anywhere and iridescent colouring is the next big thing with tones such as Tangerine, Turquoise, Candy, Mint, Lavender and Coral taking a front seat. Short disconnected Pixie crops, high definition high gloss bobs will also be big. Look out for shadow lighting colouring techniques. Waves and curls are still big news, with broken edged fringes also set to prove popular. Graduation, fading and disconnections are still big news for men, with high partings and more length on top.
Sa lon of t he mont h: Au sten Thomson Hair, 269 Junction Br idge , Edinbu rgh www.SalonNV.co.uk | 55
TrainingNV.
TrainingNV.April/May APRIL 1ST
APRIL 17TH
Caledonian Training Academy Waxing
Caledonian Training Academy Semi Permanent Last Extensions
Kapello Hair Extension Course
APRIL 2ND
APRIL 19TH
Nailzone Academy Eyelash Extensions
Caledonian Training Academy NSL Inch Loss Wrap
Caledonian Training Academy Spray Tanning
The Training Company Beginners Waxing
APRIL 27TH
The Scottish Beauty School Hollywood Toes
APRIL 3RD
APRIL 20TH
Caledonian Training Academy Eye Treatments
HD Brows Glasgow 2 Day Course - Brow Training
APRIL 6TH
The Training Company Nail Extensions
Caledonian Training Academy Express Eyelash Extensions Caledonian Training Academy 54 Days Course - Nail Technician Diploma
APRIL 7TH
Caledonian Training Academy Semi Permanent Mascara The Scottish Beauty School Open Day
APRIL 21ST Nailzone Academy Beginners Waxing
The Scottish Beauty School Nail Art
The Training Company Eyebrow Definition
The Scottish Beauty School Lash Perm/Lift & Tint
The Scottish Beauty School ‘FX’ Semi Permanent Lashes
The Scottish Beauty School Ear Candling
Caledonian Training Academy Indian Head Massage
HD Brows Glasgow 2 Day Course - Brow Training
The Scottish Beauty School 2 Day Gel - Tip & Overlay (day)
APRIL 9TH HD Brows Glasgow 2 Day Course - Brow Training
APRIL 13TH The Scottish Beauty School Intimate Waxing (Advanced) Caledonian Training Academy Pedicure
APRIL 14TH The Scottish Beauty School Waxing Caledonian Training Academy Intimate Waxing The Scottish Beauty School Indian Head Massage The Scottish Beauty School Hollywood Toes
APRIL 15TH Caledonian Training Academy BBD Brow Extensions The Scottish Beauty School Waxing
APRIL 16TH Caledonian Training Academy Lash Lift
APRIL 22ND Nailzone Academy Facial Waxing & Tinting Nailzone Academy Spray Tanning Caledonian Training Academy Threading Caledonian Training Academy Ear Candling The Scottish Beauty School 2 Day Gel - Tip & Overlay (day) The Scottish Beauty School A+P & Massage A/D The Training Company Lash Lift
APRIL 23RD Caledonian Training Academy Acrylic Nail Extensions The Training Company Spray Tan - 10am till 2pm The Training Company UV Gel Polish - 2.30pm till 6.30pm Nailzone Academy Eyelash Extensions The Scottish Beauty School Spray Tanning
APRIL 24TH The Training Company Make Up Caledonian Training Academy BBD Brow Extensions
56 | SalonNV Magazine
APRIL 26TH
The Scottish Beauty School Gel Polish - Evening The Scottish Beauty School 3 Day Make Up Course Nailzone Academy 5 Day Course – Nail Diploma Nailzone Academy 3 Day Course – Nail Tech Introduction Nailzone Academy Manicure
APRIL 28TH The Scottish Beauty School Hot Stones The Scottish Beauty School Gel Polish (day) Caledonian Training Academy BBD Designer Brows Nailzone Academy Pedicure
APRIL 29TH The Scottish Beauty School Drill (am) & Conversion (pm)
MAY 5TH HD Brows Glasgow 2 Day Course - Brow Training
The Scottish Beauty School Waxing The Scottish Beauty School Spray Tanning The Scottish Beauty School SVQ Hairdressing Level 5 Nailzone Academy Beginners Waxing
MAY 6TH
Caledonian Training Academy Hydrotherm Massage The Scottish Beauty School Waxing Nailzone Academy Facial Waxing & Tinting
MAY 6TH
Nailzone Academy Spray Tanning
MAY 7TH
Nail Zone Academy Eyelash Extensions
Nailzone Academy Beginners Acrylics (Day1)
HD Brows Glasgow 2 Day Course – Brow Training
APRIL 30TH
Caledonian Training Academy Mybrows - Designer Brows
Nailzone Academy Beginners Acrylics (Day2) Caledonian Training Academy Semi Permanent Mascara
MAY 1ST Nailzone Academy Gel Polish Caledonian Training Academy Threading
MAY 3RD Nailzone Academy 2 Day Course – Beginners Acrylics
MAY 8TH
Caledonian Training Academy Express Lash Extentions
MAY 9TH
Caledonian Training Academy Eye Treatments
MAY 10TH
Kapello Hair Extension Course
MAY 11TH
Nailzone Academy Spray Tanning
Nailzone Academy Manicure
Caledonian Training Academy BBD Brow Extensions
The Scottish Beauty School Lash Perm/Lift & Tint
MAY 4TH
The Scottish Beauty School Acrylic or Gel Nails (day)
Caledonian Training Academy Lash Lift The Scottish Beauty School Manicure (day) Kapello Hair Extension Course
The Scottish Beauty School Acrylic or Gel Nails (eve) Nailzone Academy 5 Day Course – Nail Diploma Nailzone Academy 3 Day Course – Nail Tech Introduction
TrainingNV.
The Training Company Training for the professionals
MAY 12TH
MAY 21ST
Caledonian Training Academy Gel Nail Extensions
The Scottish Beauty School Spray Tanning
The Scottish Beauty School Facial Treatments
The Training Company Facial Centre (Day 2)
The Scottish Beauty School 2 Day Gel - Tip & Overlay
Caledonian Training Academy Hot Stone Massage
MAY 13TH
MAY 22ND
Nailzone Academy Beginners Acrylics (Day1)
MAY 24TH
Nailzone Academy Pedicure
Caledonian Training Academy Waxing
MAY 14TH
Nailzone Academy Eyelash Extensions
Caledonian Training Academy Joint Ease Candle Massage
Nailzone Academy Eyelash Extensions
Nailzone Academy Beginners Acrylics (Day2)
Kapello Hair Extension Course
Caledonian Training Academy Gel Polish
MAY 25TH
MAY 15TH
Nailzone Academy Manicure
Nailzone Academy Gel Polish Workshop
Nailzone Academy 5 Day Course – Nail Diploma
Caledonian Training Academy Make Up Diploma
Nailzone Academy 3 Day Course – Nail Tech Introduction
MAY 17TH
Caledonian Training Academy 5 Day Course – Body Massage Diploma
Nailzone Academy Spray Tanning May 17th & 24th Nailzone Academy 2 Day Course – Beginners Acrylics
MAY 18TH
Caledonian Training Academy 6D Russian Volume Lashes The Scottish Beauty School Hi Brow
MAY 19TH
Nailzone Academy Beginners Waxing The Scottish Beauty School Nail Art The Scottish Beauty School ‘FX’ Semi Permanent Lashes Caledonian Training Academy Waxing
MAY 20TH
Nailzone Academy Facial Waxing & Tinting Nailzone Academy Spray Tanning Caledonian Training Academy Hot Stone Massage The Training Company Day 1 Facial Centre The Training Company Beginners Facial Centre
Visit our stand (B48) at Scottish Beauty, 26/27th April for discounts of up to 70% off courses booked and paid on the day Enter our free prize draw to win a 1 day diploma course Tel. 01698 803 916 | Email. info@thetrainingcompany.me.uk 18a Ellismuir House, Ellismuir Way, Tannochside Business Park, Uddingston, G71 5PW
www.thetrainingcompany.me.uk
Beauty | Tra in ing | Excellence
MAY 26TH
Nailzone Academy Pedicure The Scottish Beauty School Pedicure
MAY 26TH
The Training Company All About Brows The Scottish Beauty School Threading
MAY 27TH
The Scottish Beauty School Gel Polish (day) Nailzone Academy Beginners Acrylics (Day1)
MAY 28TH
Nailzone Academy Beginners Acrylics (Day2)
MAY 29TH
Nailzone Academy Gel Polish Workshop
MAY 31ST
Nailzone Academy Spray Tanning Nailzone Academy 2 Day Course – Beginners Acrylics
www.SalonNV.co.uk | 57
CelebNV.
CELEBNV. W I T H PA U L P E R C I V A L ‘ P E R C Y ’
Famed for her flowing locks, Cheryl Fernandez-Versini made the beauty world take note when she posted a picture on instagram showing her new do, ahead of her appearance on the Graham Norton show. Since that moment, hair salons across the country have been inundated with ladies sitting in the chair and asking their stylists to take it all off, so to speak.
P
aul Percival (Percy), the man behind Cheryl’s chop, explained the inspiration behind the cut… “Creating a new look has been talked about for a while but this cut was just done on the spur of the moment. “We were backstage in Cheryl’s dressing room and we both knew the look we wanted to create, and so, an hour and a half later Cheryl had a completely new look. “I wanted to give Cheryl a cut that was feminine and sexy and almost an easy, ‘ready to go’ cut, that daily can just fall into place.” Choppier than a straightforward bob, Paul explained: “The cut is subtly graduated with a shaggier texture. It’s got a slight 70’s, Joan Jett texture that keeps it cool. “What I really like about this style is that it’s so wearable and easy to maintain – it looks amazing after it’s just been styled but then it also looks great the following day when it’s slightly lived in and undone. Cheryl has great hair, so it’s always a pleasure to cut.” As with long hair; short styles need key products to ensure they maintain a certain edge and avoid falling into the frumpy category. Paul’s tips are: “Always prep the hair before styling to create a strong foundation, the Percy & Reed Perfectly Perfecting Wonder Balm is a great product to use on wet hair before styling. Follow this by using the L’Oreal Paris Elnett Heat Protect Styling Spray and Percy & Reed The Perfect Blow Dry Makeover Spray to really bring out the cut. This hair style is all about using the right products but not over styling – imperfections can look great!” They certainly can and Cheryl is not the only one brave enough to ditch the length. Ellie Goulding recently showed off a shorter, fuller style as she got ready to attend the Balmain dinner. Also posting a snap on Instagram, she wrote: “‘Getting ready for the beautiful Balmain dinner @Balmain HAI HAIR CUT.’ Hai hair cut indeed. We love the sophisticated, sexy edge it
58 | SalonNV Magazine
gives the Burn singer. Another hairstyle hitting the headlines of late is, of course, Kim Kardashian’s long wavy bob, or lob, as it otherwise known. Just as we were fan-girling over Kim’s dreamy dark hair, she took it one step further by going platinum at Paris Fashion week. She certainly knows how to grab attention, but we’re not so sure how the stylists felt as fans of KK flocked to salons, begging them to transform their dark tresses into bleached blonde styles... we’re sure you worked your magic! Regardless of colour, it seems scissors are going to be kept busy in the coming months as more and more women opt for the chop – a refreshing move after years of longer styles dominating the catwalks and fashion magazines.
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