62 MARKET MOVERS
Vuse
Coca-Cola
Vape quality matters at Vuse
#WhatTheFanta campaign returns with three pink mystery flavours
A great deal of care and research goes into every e-liquid and product that Vuse makes, to ensure the brand is using high-quality ingredients and offering consistent vapour quality. Vuse’s vapour consists only of high-quality pharmaceutical and food-grade ingredients. “Our team of 50 scientists scrutinise every detail, from what goes into the e-liquids, to the vapour that comes out,” the company states. Vuse e-liquids can contain up to five ingredients, two of which are Propylene Glycol (PG) and Vegetable Glycerin (VG). PG is a clear, almost odourless ingredient that carries the flavouring in the product and Vuse only uses pharmaceutical-grade propylene glycol. VG is the second key ingredient which is slightly sweet in flavour and produces thicker vapour when heated. To generate the flavour in its e-liquid formulas, Vuse only uses food-grade flavourings that its flavourists carefully measure in line with toxicological guidance to generate the perfect flavour. The team conducts detailed analysis to test all the elements in the formula, and flavourists then refine and re-engineer the vapour to improve the quality and ensure the purity of the vapour. The company also completes toxicological risk assessments on every ingredient in its e-liquids and all flavours. Vuse says it places huge emphasis on transparency, as building trust with your customers is critical. Being able to understand the ingredients that are in the product your consumers are purchasing, is a great first step to building that trust. Help your customers make the right purchase, by visiting the ‘Vape quality matters’ section at vuse.com/ie/en/vape-quality-matter.
Coca-Cola HBC Ireland & Northern Ireland has announced the return of the #WhatTheFanta campaign: delivering on consumer demand for zero sugar variants and flavour innovation whilst bringing some fun and personality to the soft drinks’ flavours category. Building on the success of the #WhatTheFanta mystery blue flavours in 2021, Fanta is back with a bang and this year, pink is the new blue! Three new bright pink mystery flavours will be available in 500ml and 1.75L packs. Consumers are being tasked to guess the three zero sugar flavours, having the opportunity to win exciting instant prizes and be in with a chance of winning holiday vouchers. To solve the riddle, shoppers are invited to scan the QR codes on-pack, submit their guess and play interactive games through the new Coca-Cola app. Fanta point-of-sale (POS) materials will create theatre in-store and online. The campaign will launch this April in Ireland and Northern Ireland and will run on TV, digital, out-of-home (OOH) and on social channels. “In the summer of 2021, the #WhatTheFanta mystery packs contributed 34% to Fanta’s incremental total brand growth of €2.5 million*,” said Andrea Whyte, marketing director of Coca-Cola HBC Ireland and Northern Ireland. “The latest #WhatTheFanta variants are sure to capture consumers’ attention, with its standout pink liquid and playful campaign sparking curiosity with the target audience.” *(Source: Nielsen May-Sept 2021)
Kellogg’s Lindt Lindor
Lindt Lindor delivers double bliss with new Double Chocolate variant Lindt Lindor has strengthened its position as the number one boxed chocolate brand in the Irish market. €1 in every €6 spent on a box of chocolates in Ireland is spent on a Lindor box* proving that Lindt Lindor continues to be a must-stock for retailers in 2022. With a wide range of exciting and delectable flavours as well as formats, Lindt Lindor is a perfect chocolate gift for any occasion. Lindor success comes not only from the much-loved classic Lindor milk recipe but also through continual innovations to the market, sure to delight customers. This spring, shoppers can experience bliss with the most indulgent addition to the Lindor range: Double Chocolate. The Lindt master chocolatiers combine expertise and the finest ingredients to create the perfectly round milk chocolate truffles with an irresistibly smooth melting filling with dark chocolate. Double Chocolate: double bliss. Supported by a strong national campaign, Lindor advertising will return to TV screens this spring with increased support and activity both in and out of store. The Lindor 200g box retails at €6.99. *(Source: Nielsen, Total Scantrack ROI Data to 02.01.22)
ShelfLife March 2022 | www.shelflife.ie
Kellogg’s expands Rice Krispies Multigrain Shapes range Kellogg’s is expanding its Rice Krispies Multigrain Shapes range by bringing its two W.K Kellogg by Kids cereals under the Rice Krispies brand umbrella. As part of its decade-long plan to improve its foods so that they are better for people, the community and the planet, the two children’s cereals – Blueberry & Apple and Strawberry & Apple – will be joining Kellogg’s Rice Krispies Multigrain Shapes Original. The decision to move the W.K Kellogg by Kids cereals under the Rice Krispies brand comes as the business wanted to streamline its offering to provide parents with an easily identifiable range of cereals for their families. The Rice Krispies brand is the number one kids cereal brand in the Republic of Ireland and purchased by 500,000 shoppers each year, with Rice Krispies Multigrain Shapes sales growing by 14% since 2019*. The latest additions to the Rice Krispies family contain no added sugar, are high in fibre and vegan friendly, making them a great cereal to kick-start families’ mornings. The full range is now available in stores nationwide with an RRP** of €3.49. ■ *(Source: Kantar 52 weeks ending 26 December 2021) **(Pricing is at the sole discretion of the retailer)
