WTM 2012 by Mercado & Eventos

London - England

Special S pecial E Edition dition W WTM TM - LLondon ondon - N November ovember 2 2012 012 - FFree ree D Distribution istribution

Special Edition WTM November 2012

Get to know the profile of the country which mostly grow in tourism as well as the most hospitable people in the world

Rio de Janeiro State of Many Wonderful Cities The State of Rio de Janeiro, that has as its capital the famous city of Rio de Janeiro, was blessed with an exuberant nature and a merry and hospitable people. Our many “Wonderful Cities” make this destination complete, ready to host the tourists of the whole world with open arms. Welcome to your Rio de Janeiro!

Government of the State of Rio de Janeiro Touristic information: Tourism Board of the State of Rio de Janeiro (www.rj.gov.br/turismo); Companhia de Turismo do Estado do Rio de Janeiro – TurisRio (www.turisrio.rj.gov.br) METROPOLITAN REGION Rio de Janeiro Climate: maritime tropical Annual average temperature: 25ºC Touristic information: Tourism Company of the town of Rio de Janeiro – RioTur - (www.rioguiaoficial.com.br / www.rio.rj.gov.br/web/riotur) Niterói 13 km away from the Capital Travel Time:20 minutes approximately Climate: maritime tropical Annual average temperature: 25ºC Touristic information: Niterói Empresa de Lazer e Turismo – Neltur (www.neltur.com.br) REGION OF COSTA VERDE Angra dos Reis 150 km away from the capital Travel time: 3 h approximately Climate: maritime tropical Annual average temperature: 23ºC Touristic information: Tourist Foundation of Angra dos Reis – TurisAngra (www.turisangra.com.br / www.angra.rj.gov.br) Paraty 234 km away from the Capital Travel time: 3:50h approximately Climate: tropical Annual average temperature: 27ºC Touristic information: Tourism Town Board (www.pmparaty.rj.gov.br) REGION OF COSTA DO SOL Armação dos Búzios 165 km away from the capital Travel time: 2:45h approximately Climate: maritime tropical Annual average temperature: 23ºC Touristic Information: Tourism and Culture Town Board of Armação dos Búzios (www.visitebuzios.com) Arraial do Cabo 158 km away from the capital Travel time: 2:20h approximately Climate: maritime tropical Annual average temperature: 23ºC Touristic information: Tourism Town Board of Arraial do Cabo (www.arraial.rj.gov.br) Cabo Frio 148 km away from the Capital: Travel time: 2:20h approximately Climate: maritime tropical Annual average temperature: 23ºC Touristic information: Tourism Town Board of Cabo Frio (www.cabofrio.rj.gov.br)

REGION OF VALE DO CAFÉ Miguel Pereira 112 km away from the Capital: Travel time: 2h approximately Climate: highland tropical Annual average temperature: 24ºC Touristic information: Industry, Trade and Tourism Town Board of Miguel Pereira (www.pmmp.rj.gov.br) Valença 148 km away from the Capital Travel time: 2:30h approximately Climate: continental tropical Annual average temperature: 21ºC Touristic information: Culture and Tourism Town Board of Valença (www.valenca.rj.gov.br) Vassouras 111 km away from the Capital Travel time: 2:20h approximately Clima: tropical continental Annual average temperature: 20ºC Touristic information: Culture and Tourism Town Board of Vassouras (www.vassouras.rj.gov.br) REGION OF SERRA VERDE IMPERIAL Nova Friburgo 131 km away from the Capital Travel time: 2:30 approximately Climate: highland tropical Annual average temperature: 18ºC Touristic information: Tourism Town Board of Nova Friburgo (www.pmnf.rj.gov.br) Petrópolis 59 km away from the Capital Travel time: 1:00h approximately Climate: highland tropical Annual average temperature: 20ºC Touristic information: Culture and Tourism Foundation of Petrópolis (www.petropolis.rj.gov.br) Teresópolis 87 km away from the Capital Travel time: 1:30 approximately Climate: highland tropical Annual average temperature: 17ºC Touristic information: Tourism Town Board of Teresópolis (http://teresopolis.rj.web.br.com) REGION OF AGULHAS NEGRAS Itatiaia 167 km away from the Capital Travel time: 2:30 approximately Climate: highland tropical Annual average temperature: 21ºC Touristic information: Tourism Town Board of Itatiaia (www.itatiaia.rj.gov.br) Resende 154 km away from the Capital Travel time: 2:20 approximately Climate: highland tropical Annual average temperature: 25ºC Touristic information: Tourism and Trade Town Board of Resende (www.resende.rj.gov.br)

SOMANDO FORÇAS

Riotur/Ricardo Zerrenner

Rio de Janeiro

Fotos: Arquivo Turisrio

Rio CVB/Pedro Gama

STATE OF

Lopes Mendes, at Ilha Grande and Ilhas Cataguazes

Maracanã’s multi-sport complex new project

Metropolitan Arquivo Turisrio

Region “W

Rio CVB/Pedro Gama

onderful City, full of attractions...”, so starts Rio de Janeiro’s anthem, by André Filho. It translates very well and also summarizes the attraction mosaic of Brazil’s entry gate, one of the most famous cities in the world. Cariocas’ joy and their kind way of well hosting all those who visit the city have accredited them as “the most cheerful people of the planet”. And they’re under the magnificent blessing statue of Christ, the Redeemer, one of the Seven New Wonders of the World, and which, from the top of Morro do Corcovado, has its arms wide open over the gorgeous Baía de Guanabara. What a beautiful scenario!

State of It is one of the most important metropolises of South America. It was the capital of the Colony, the Empire and the Republic and has infinite historical buildings, such as Paço Imperial, besides fortresses and hundreds of churches and temples. Its beauty continues to inspire artists because of its great “postcards” such as the Sugar Loaf, the Botanic Gardens, Copacabana, Ipanema, Leblon and Barra da Tijuca beaches, Lagoa Rodrigo de Freitas, Maracanã Stadium and Floresta da Tijuca, the biggest forest in the world inside an urban area and where Tijuca’s National Park is, among many others. The city, by

the way, since July 2012, holds the title of World Heritage in the category urban cultural landscape. Carnival, Samba and Bossa Nova are also trademarks of the city, so it is its main gastronomic icon – feijoada – followed by the traditional caipirinha. Its hundreds of bars and restaurants boil up during the night and bohemia fills the streets of the traditional districts of Lapa and Santa Tereza. A cultural intense agenda happens during the whole year and culminates with the grand feast of réveillon on the sands of Copacabana beach. The big offer of lodging means assures comfort and options for the tourists. The good transport, underground and airports availability also help visitor’s circulation. It is a city to for leisure and the pleasure of open air life. It is a city which is wonderful by nature. z NITERÓI Crossing the 13 kilometres of Ponte RioNiteroi one arrives to this beautiful city situated on the other side of Baía de Guanabara being also reached by sea. It has numerous leisure choices and a big historical complex. Caminho Niemeyer displays works of the famous architect such as Museu de Arte Contemporânea, one of the city’s symbols. There are also several beaches, especially in Região Oceânica.

Jardim Botânico, Praia de Ipanema, Museu de Arte Contemporânea, in Niterói and bike rides at Arcos da Lapa

Big Events T

he City of Rio de Janeiro is, from now on, the main pole of events worldwide, because after all it is going to host, in four- year- time, the major events of the world calendar: Youth World Journey, in 2013; Confederations Cup, also in 2013; FIFA Football World Cup, in 2014; Olympic Games, in 2016; and Rock In Rio, in 2013 and 2015, among others. Besides its natural touristic and leisure attractions, Rio de Janeiro also reveals its vocation for hosting big events. According to the annual ranking of the International Congress & Convention Association (ICCA), Rio de Janeiro was the city that mostly hosted international events in 2011, holding 69 congresses and conventions under the criteria of ICCA (itinerant events with fixed periodicity and 50 participants minimum), placing the destination in the second position in the Americas and as 27th in the world ranking of cities. The metropolis has excellent logistic for events, convention centres are of several

sizes and there’s a big amount of rooms for meetings. Besides that, the city has an excellent capacity for communication and technological resources besides good transport facilities such as ports, airports, coach station, underground, regular bus lines and a big cab network. For big events there are several soccer stadia, with a highlight for Maracanã and Estadio Olímpico João Havelange, besides the multi-use arenas. There is also the athletes’ park, which will work in the Olympic Villa. Rock in Rio is also held there. The city, as well as the State of Rio de Janeiro, has been receiving big investments and public works to increase even more its capacity and logistics, with new stadia, arenas and hotel equipment, besides the enlargement of the airports and works to improve traffic flow. Safety policy has been also positive by providing excellent results and increasing even further the standard of living of the carioca and of the tourist visiting the city.

Six touristic regions to be admired The State of Rio de Janeiro, sung in poem and prose by artists and poets, Brazil’s main entry gate photographed and admired by tourists of the whole planet, sheltering its merry and hospitable people who host everybody with a smile on the face, blessed by Christ, the Redeemer, arms wide open, has indescribable landscapes and a vigorous culture as a result of its many “Wonderful Cities”. Nature is beautiful. There are five national and ten state parks with beaches, moist sub-tropical broadleaf forests, waterfalls, rivers and streams, trails, mountains and forests, rocks, rich flora and fauna and a unique vocation for adventure tourism, sports, gastronomy, health, joy, culture, music, dance and night life. It is a 635 km coast displaying true ecological sanctuaries. The tourist may find surprising attractions

in several regions of the state, going along a distance of approximately three hours away from the capital. Its worldwide famous capital is going to host, in 2016, the 31st Olympic Games and will also be the stage for the big decision match of 2014 FIFA Football World Cup, besides hosting the Youth World Journey, in 2013. The whole state is getting ready and enabling itself to improve tourism hospitality. Big investment amounts on labour force training and infrastructure in the cities are being made. In this issue we show some of the main attractions of the six touristic regions of the State: Metropolitan, Costa Verde, Costa do Sol, Vale do Café, Serra Verde Imperial and Agulhas Negras. Get to know a complete destination, with everything to please the tourist. Be very well come to your Rio de Janeiro!

Region of Costa Verde

he Region of Costa Verde is in the south coast of the state and its main cities are Angra dos Reis, with its incredible Ilha Grande, and Paraty. Such region has one of most beautiful landscapes of Brazil, where Serra do Mar and Mata Atlântica meet with a sea sometimes turquoise blue, sometimes emerald green. Its historical and cultural heritage is also rich and Angra has excellent hotel infrastructure, with big seaside resorts, very good places for fishing, diving and boat rides. There are more than two thousand beaches and hundreds of islands. Baía da Ilha Grande is considered to be one of the best bays in the country to navigate. The local cuisine is based upon seafood. Many dishes are outstanding because of their exotic flavour coming from caiçaras (local Indian people), such as fish and banana.

z ANGRA DOS REIS It has 365 islands and a quite busy commercial centre, besides modern shopping centres and a big marina. In the hotels, resorts and inns the tourist finds varied options for his/her lodging and an infinity of attractions such as boat rides, natural trails amidst rivers and waterfalls, water sports practice, besides rappel, mountain bike and rafting. It also has a good offer of restaurants and is the compulsory place for big cruises to pass by. Do not miss a boat ride to go to some of the beautiful islands of the bay, such as Ilhas Botinas and Ilhas Cataguazes. z ILHA GRANDE It is a great touristic icon of the region and one of the most beautiful islands of the

country, being a true ecological sanctuary. It has trails, waterfalls and bays, such as the Lagoa Azul, several very beautiful beaches, outstanding Lopes Mendes, Aventureiro and Saco de Palmas. In the central area such as Abrahão, there are many restaurants and inns, besides several agencies offering boat rides around the island. It can be reached by boat, catamarans and big barges of several places in the area, being Angra dos Reis, Jacareí and Mangaratiba the main places of departure. z PARATY Historical city of single beauty with its colonial big houses and pebble stone streets, a bay of very calm waters surrounded by the exuberant vegetation of Parque Nacional da Serra da Bocaina, where there is a part of Estrada Real, gold old route, by which Minas Gerais’ gold production flowed towards the court in Portugal. It has very good restaurants of international cuisine and excellent inns. Homemade cachaça is one of its major icons and it is also outstanding because of FLIP – Paraty’s Literary Feast happening either in July or August every year. Do not miss the community of Trindade, 17 km away from Paraty. Incredibly beautiful beaches, such as do Meio, and an untouched nature are waiting for you. Other cities constituting the Region of Costa Verde are Mangaratiba, Itaguaí and Rio Claro.

Santa Rita Church and homemade cachaça from Paraty

Riotur/Ricardo Zerrenner

Rio de Janeiro

Fotos: Arquivo Turisrio

Rio CVB/Pedro Gama

STATE OF

Lopes Mendes, at Ilha Grande and Ilhas Cataguazes

Maracanã’s multi-sport complex new project

Metropolitan Arquivo Turisrio

Region “W

Rio CVB/Pedro Gama

Jardim Botânico, Praia de Ipanema, Museu de Arte Contemporânea, in Niterói and bike rides at Arcos da Lapa

Big Events T

Region of Costa Verde

Santa Rita Church and homemade cachaça from Paraty

Riotur/Ricardo Zerrenner

Rio de Janeiro

Fotos: Arquivo Turisrio

Rio CVB/Pedro Gama

STATE OF

Lopes Mendes, at Ilha Grande and Ilhas Cataguazes

Maracanã’s multi-sport complex new project

Metropolitan Arquivo Turisrio

Region “W

Rio CVB/Pedro Gama

Jardim Botânico, Praia de Ipanema, Museu de Arte Contemporânea, in Niterói and bike rides at Arcos da Lapa

Big Events T

Region of Costa Verde

Santa Rita Church and homemade cachaça from Paraty

Riotur/Ricardo Zerrenner

Rio de Janeiro

Fotos: Arquivo Turisrio

Rio CVB/Pedro Gama

STATE OF

Lopes Mendes, at Ilha Grande and Ilhas Cataguazes

Maracanã’s multi-sport complex new project

Metropolitan Arquivo Turisrio

Region “W

Rio CVB/Pedro Gama

Jardim Botânico, Praia de Ipanema, Museu de Arte Contemporânea, in Niterói and bike rides at Arcos da Lapa

Big Events T

Region of Costa Verde

Santa Rita Church and homemade cachaça from Paraty

Rio de Janeiro

Secretaria de Turismo de Cabo Frio

STATE OF

Praia do Forte, in Cabo Frio, Rua das Pedras, in Armação dos Búzios and the Gruta Azul, in Arraial do Cabo

Region of Arquivo Turisrio

undreds of very beautiful beaches, lagoons, and a perfect sea for fishing and diving, so is the Region of Costa do Sol, in the north coast of the State of Rio de Janeiro. Armação dos Búzios, Cabo Frio and Arraial do Cabo are the main cities of touristic interest. Of easy access departing from the capital, the region is ideal for water sports practice. It has good hotel infrastructure and intense night life, besides of fashion dictation for the whole country. In its cuisine, fish, oyster, and lobster dishes are outstanding and can be tasted either in the kiosks present in almost all the beaches of the cities or in the numerous restaurants. Events such as Búzios gastronomy festival, Rio das Ostras’ sea food in and Cabo Frio’s shellfishes are also held. z ARMAÇÃO DOS BÚZIOS This beautiful resort became famous in the 60’s, when it was adopted by the actress Brigitte Bardot. It has some of the most beautiful beaches of Brazil such as Ferradurinha and Geribá,

which are outstanding worldwide. As a whole, they are 20 excellent beaches, some of them having very calm coves. Rua das Pedras is “the point” for busy life. When evening comes, it is there all the people go to. Tens of restaurants, live music bars until daybreak, Brazilian and worldwide shops of griffe attract thousands of tourists every year. z ARRAIAL DO CABO The capital of diving in Brazil has incredibly transparent waters in its beaches. They became paradise for divers and photographers and As Prainhas, in Pontal do Atalaia and Praia Grande are outstanding. The usually calm sea offers the possibility for excellent boat rides, such as the one allowing either to reach the entrance of Gruta Azul or a pop in Ilha da Marinha or Ilha do Farol, where it is only allowed to get off with a licence. In Arraial it is possible also to observe the effects of resurgence, when, during Summer, the sea water becomes quite icy. Well into January and not rarely, it is possible to see penguins on the edge

Secretaria Municipal de Turismo de Arraial do Cabo

Costa do Sol

of Praia Grande. Another show not to be missed is the sunset at the cliffs of Pontal da Atalaia. z CABO FRIO Yet, the city of Cabo Frio is one of the most charming of the coast of the Lakes Region and every year, especially in Summer, it hosts a big amount of tourists. Its beaches of white and fine sand are beautiful, such as Praia do Forte, das Conchas and Peró, besides the dunes, which are a further attraction. The city has a port that receives cruise passengers in all seasons. It has excellent logistics and many hotels and resorts. Forte São Mateus, on the edge of Praia do Forte is a historical attraction and Ilha do Japonês is a compulsory visitation spot. We should also highlight the many restaurants, the beach fashion and the boat rides along the canal. The other cities constituting the Region of Costa do Sol are: Maricá, Saquarema, Araruama, Iguaba Grande, São Pedro da Aldeia, Casimiro de Abreu, Rio das Ostras, Quissamã, Carapebus and Macaé.

Arquivo Turisrio

Region of Vale do Café

he Region of Vale do Café, in the hinterlands of the State of Rio de Janeiro, is well known because of its big historical farms, rural architectural heritage left by the coffee agriculture, main product of the Brazilian economy in the XVIII and XIX centuries. Its main touristic cities are Valença, Vassouras and Miguel Pereira. To visit the preserved constructions of the coffee barons and the slave quarters is the same as to go for a walk along the historical and cultural heritage. In this region, culinary flavours remind colonial times and slave food. Linking history to gastronomy, the towns have been investing in events such as “Café, Cachaça e Chorinho” (Brazilian music style) that include in their program a visit to the historical farms and gastronomic route, detaching the abundant food on the colonial breakfast table. z MIGUEL PEREIRA In this bucolic city is Lago Javary, ideal for light pedal and small boat rides, a place of enchantment and romance. Crafts and cachaça are some of its attractions, as well as paraglide practice from its hills and mountains. The climate is considered to be the third best in the world and there’s no lack of fresh air. Other attractions which deserve to be visited are the singer Francisco Alves Museum, the Railway Museum, besides Viaduto Paulo de Frontin, an extensive bridge in steep curb, unique in Latin America. z VALENÇA In this city many properties of colonial architecture have been preserved and opened to lodging and visitation. They are colonial cottages, churches, parks, gardens and farms which keep impressions of part of Brazilian history, such as Jardim Glaziou and Fundação Cultural Lea Pentagna. Vista Alegre and Pau d’Alho farms are outstanding. During the trip, do not miss the district of Conservatória, where there are also historical farms. The stress of such place, however, should go for the serenades, when musicians sing and play in the evenings roaming around the city streets. z VASSOURAS This historical city has got colonial houses, small palaces and monuments, Praça Barão de Campo Belo in detail. Country estates and hotels keep the traditions by means of environment reproduction and the Imperial Tea service. Farms such as Casa da Era have become museum. Another outstanding historical farm is São Luiz da Boa Sorte. Following the sports guides, take the opportunity to ride a horse and go fishing. Other cities of the Region of Vale do Café are: Volta Redonda, Barra Mansa, Barra do Piraí, Pinheiral, Piraí, Engenheiro Paulo de Frontin, Mendes, Paracambi and Paty do Alferes.

Lago Javary, in Miguel Pereira; the Chafariz Monumental, in Vassouras; and the historical farm of Pau d’Alho, in Valença

Rio de Janeiro

Alexandre Costa

STATE OF

Granja Comary displaying Dedo de Deus at the background, in Teresópolis; Palácio de Cristal, in Petrópolis; Pedra do Cão Sentado, in Nova Friburgo

Region of Serra Verde

Imperial

Arquivo Turisrio

ne of the most beautiful regions of the State of Rio de Janeiro is in the midst of the mountains of Serra Verde Imperial. Among its cities, the most important are Petrópolis, Teresópolis and Nova Friburgo. It’s an ideal outing any time in the year. During Summer, fresh air from the mountains lightens the heat. In winter is time to enjoy cosiness, fireplace, a good wine and high life gastronomy. Shopping, especially textiles are a strong point and visits to beer plants are a new tour that arouses tourist’s interest. It has excellent hotels and inns, many of them within the charm schedule. The region is also the place where mountaineering was originated in Brazil and

has spectacular landscapes crossing between Petrópolis and Teresópolis, in Parque Nacional da Serra dos Órgãos. There is an enormous variety of refined dishes, gastronomic influence from the many settlers who came to the region, such as Germans and Italians. One of the most traditional events is Petropolis Gourmet. z NOVA FRIBURGO Known as the “Brazilian Switzerland”, this city has a nice and agreeable climate, as well as hospitality and gastronomy which include fondues and raclettes. Take the opportunity to buy underwear and flowers, important items of the local commerce. Amongst the touristic attractions, Pedra do Cão Sentado and Praça das Colônias are outstanding. Rides and trekking are recommended activities, as well as waterfalls bathing. Take the opportunity to go to the district of Lumiar, where music, regional gastronomy and waterfalls are well sought by tourists. z PETRÓPOLIS Only 59 km away from Rio de Janeiro, this historical city was founded by Emperor Peter II, in 1843, for the Imperial Family to take shelter from the intense heat of the capital during Summer. A combination of historical heritage and ecological tourism is present in this city. Museu Imperial, Catedral São Pedro de Alcântara, Palácio de Cristal, Palácio Quitandinha and Casa de Santos Dumont are some of the outstanding places there. The surroundings display a wonderful landscape, besides a sophisticated and diverse gastronomic script, mainly in the district of Itaipava, where there is also one clothes fair. Visits to Castelo do Barão de Itaipava and to Bohemia and Itaipava beer houses are also a good tip.

Parque Nacional da Serra dos Órgãos are the great highlights of the city, as well as a crafts fair with varied products. Given that Petrópolis is the city of Peter (Pedro II), Teresópolis is the city of Teresa (Teresa Cristina, wife of Pedro II). The agreeable climate of the mountain and the beauty of the valleys and mountains enchanted the Imperial Family and up to nowadays they attract the tourists. The highest natural icon is Dedo de Deus, a cuspidate rock at the top of Serra dos Órgãos.

z TERESÓPOLIS Granja Comary, where Centro de Treinamento da Comissão Brasileira de Futebol is, and

Other cities that constitute the Region of Serra Verde Imperial are: Guapimirim and Cachoeiras de Macacu.

Arquivo Turisrio

Cachoeira do Escorrega, in Visconde de Mauá; Casa do Papai Noel, in Penedo; and Prateleiras, in Parque Nacional do Itatiaia

Region of Agulhas Negras Fábio Guedes

Arquivo Turisrio

t is in the Center-South of the State of Rio de Janeiro and displays a combination of exuberant vegetation, waterfalls and paradisiacal spots, with an important set of rocks. The natural highlight is Pico das Agulhas Negras, the highest place in the state, 2,789 meters tall, situated in Parque Nacional do Itatiaia and owner of a mountain range sought by mountaineers and ecological tourism adepts. In this region, two places intensely attract the tourists: the district of Penedo, with its Finish and crafted chocolates, and Visconde de Mauá, an old hippie village with its Maestoso waterfalls. The region of Agulhas Negras also displays a great variety in its cuisine. Trout – local fish – is the base for many dishes of the city’s restaurants.

z ITATIAIA Parque Nacional do Itatiaia is one of the great attractions of the city, which has a good touristic structure. Among the highlights, Pico das Agulhas Negras, black rocks with several ends and Prateleiras, rocks with plateaux. Yet, the district of Penedo is known as “Little Finland”. The local gastronomy, the chocolates and the Finnish ice-cream are the gastronomic highlight. Excellent inns, horse rides and waterfall bathing are part of the outings, besides Casa do Papai Noel (Father Christma’s House).

military. It has had historical relevance due to the coffee cycle in the XVIII and XIX centuries. Among the architectural and cultural assets are Fazenda do Castelo, which keeps Portuguese tiles and marbles and Fundação Casa da Cultura Macedo Miranda. But the great highlight is the district of Visconde de Mauá, 36km away of downtown Resende. It is an ecological paradise cultivated by the hippies and has very nice waterfalls, fit for bathing, outstanding the Escorrega. Hang gliding, trekking, canoeing and mountain bike are part of the sports list. And Pedra Selada is a natural monument on top of Serra da Mantiqueira.

z RESENDE The city of Resende is typically industrial and

Other cities constituting the Region of Agulhas Negras: Porto Real and Quatis.

Another well appreciated product is pine nut. Fondues and soups are also regional specialties.

SOMANDO FORÇAS

CONTENTS 4 Editorial 6 Selection of the destinations contacts SUNSHINE AND BEACH 7 Rio de Janeiro 10 Santa Catarina 12 Alagoas 15 Maranhão

BUSINESS AND EVENTS

CRUSING

TOUR BRASIL

31 Ceará 34 Bahia 36 Rio Grande do Sul

46 Season 2012/2013

NATURE / ECOLOGICAL TOURISM / ADVENTURE

47 Applications for travellers

53 54 58 59 60 61

TECHNOLOGY

SPORTS 39 Minas Gerais 40 Paraná

50 Confederations Cup 51 2014 World Cup 52 2016 Olympic Games

CULTURE LGBT TOURISM

INSERT y Rio de Janeiro (special insert)

São Paulo Pará Amazonas Espírito Santo Distrito Federal

42 Pernambuco 45 Sergipe

WTM - London - November 2012

18 20 24 26 29

Ministry of Tourism Brazilian Tourism Institute Hotel Industry Gastronomy Aviation Profile of the british tourist visiting Brazil 62 Data on Tourism in Brazil

Boa Vista z

AMAPÁ RORAIMA

Macapá z

3 z Manaus

z Belém São Luís z

PARÁ

AMAZONAS

MARANHÃO

z Fortaleza z Teresina

RIO GRANDE DO NORTE

CEARÁ

z Natal

PARAÍBA z João Pessoa PIAUÍ ACRE Rio Branco z

z Porto Velho

PERNAMBUCO

RONDÔNIA

z Maceió

SERGIPE

BAHIA

TOCANTINS MATO GROSSO

z Aracaju

Salvador z

GOIÁS DISTRITO FEDERAL Brasília z

z Cuiabá

Goiânia z

MINAS GERAIS

MATO GROSSO DO SUL

Belo Horizonte z

ESPÍRITO SANTO z Vitória

Campo z Grande

SÃO PAULO

RIO DE JANEIRO

z Rio de Janeiro São Paulo z

Northern Region

PARANÁ z Curitiba

Central West Region Southern Region Northeastern Region Southeastern Region

SANTA CATARINA z Florianópolis RIO GRANDE DO SUL

z Porto Alegre

z Recife

ALAGOAS

Palmas z

WTM - London - November 2012

Editorial

President Adolfo Martins Executive Vice-president Roy Taylor roytaylor@folhadoturismo.com.br - (55-21) 3233-6319 Newsroom director Mario Brizon mario.brizon@folhadoturismo.com.br - (55-21) 3233-6263 International Marketing Director Rosa Masgrau rosamasgrau@folhadoturismo.com.br - (55-21) 3233-6316 São Paulo’s General Director Mari Masgrau mari.masgrau@folhadoturismo.com.br - (55-11) 3123-2247 Special Projects Director Juan Torres juan.torres@folhadoturismo.com.br - (55-11) 3123-2222 Chief Editor Natália Strucchi natalia.strucchi@folhadoturismo.com.br - (55-21) 3233-6353 SP’s Editor Luciano Palumbo luciano.palumbo@folhadoturismo.com.br – (55-11) 3123-2240 Editor-in- Chief Luiz Marcos Fernandes luiz.fernandes@folhadoturismo.com.br - (55-21) 3233-6262 SP’s Editor-in- Chief Leila Melo leila.melo@folhadoturismo.com.br - (55-11) 3123-2240 Internet Director Fernando Martins Planning Director Andréa Martins Legal Director José Manuel Duarte Correia Technology Manager GRM Designer Daniel Costa Rio’s Reporters (55-21) 3233-6353 São Paulo’s Reporters (55-11) 3123-2239/2240

Brazil and Britain more and more united It is a fact that Britain has been consolidated for the past few years as one of the countries of high priority by Brazilian international promotion. In 2011, some 149,564 British tourists were registered, ranking the country as 11th major emitters to Brazil. And with the 2012 Olympic Games in London, being Rio de Janeiro the seat for the next edition of the Games, the relationship between these two nations tends to get even narrower. The exchange of experiences between the two countries is already confirmed. The partnership was decided, in the beginning of this October, between Embratur (Brazilian Institute for Tourism and responsible body for the publicity and promotion of Brazil abroad) and the Visit Britain. One of the initiatives of the new partnership is to hold an event for Visit Britain to present its main learnings when holding the Olympic Games. After all, the sports event held in London already leaves a visible legacy for the country and certainly will also be helpful for 2016. Embratur estimates that380 thousand tourists will visit Brazil during the Olympic Games period. The forecast for the year 2016 is that 7.9 million tourists enter the country. According to a study developed by FIA (Institute of Administration Foundation) for the Ministry of Sports, the estimated investment of US$ 14.4 billion will provoke an economic flow of US$ 51.1 billion in Brazil. It is also estimated that, in average, 120 thousand jobs be generated annually. The study also reveals the impact expectation of US$ 11 billion in the GDP between 2009 and 2016, and of US$ 13.5 billion between 2017 and 2027. Summing up, the link between Brazil and Britain still can advance much further. The language difference is not anymore a problem, considering the thousands of Brazilian workers in the touristic chain who are being trained mainly on the item idiom. The air links could be more frequent – and this should occur along the next years but, still, the present routes may link the two countries without much disturbance. Be for leisure (searching for sunshine and beach, culture, ecological tourism) or on a business trip, the British tourist won’t certainly regret knowing this enchanting country and seat for the major world events of the next years (besides the Olympic Games, the Youth World Journey, in 2013; the Confederations Cup, in 2013; and the World Cup, in 2014). Here, the great attraction – according to Embratur’s official survey – is people themselves, cozy and happy: welcome to Brazil!

Anderson Masetto Fernanda Lutfi Lisia Minelli Rafael Massadar Filipe Cerolim Pamela Mascarenhas

anderson.masetto@folhadoturismo.com.br fernanda.lutfi@folhadoturismo.com.br lisia.minelli@folhadoturismo.com.br rafael.massadar@folhadoturismo.com.br Filipe.cerolim@folhadoturismo.com.br pamela.mascarenhas@folhadoturismo.com.br

Translation Dalva Bonet mdalvabonet@nefertar.com.br

Reader’s Assistance atendimento@folhadoturismo.com.br (55-21) 3233-6353

Commercial Department Rio de Janeiro (55-21) 3233-6319 Geraldo Ramos geraldo.ramos@folhadoturismo.com.br Leila Barcellos leila.barcellos@folhadoturismo.com.br Renata Araújo renata.araujo@folhadoturismo.com.br São Paulo (55-11) 3123-2222 Marcos Arruda marcos.arruda@folhadoturismo.com.br Rio de Janeiro Rua Riachuelo, 114 - Centro - Cep 20.230-014 Telefone e Fax (55-21) 3233-6201 São Paulo Rua Barão de Itapetininga, 151 - Térreo - Centro - CEP 01.042-001 Telefone (55-11) 3123-2222 - Fax (55-11) 3129-9095 Commercial Representative in Brasília CPM Consultoria Planejamento Mídia Ltda. márcio@marketingcpm.com.br - (55-61) 3034-7448 SHN Quadra 2 - 15º Andar - Salas 1514/1515 Executive Office Tower - Brasília/DF - CEP 70702-905 Commercial Representative in Minas Gerais BH Brasil Comunicação Limitada Weber Oliveira (weber.wbo@gmail.com) (55-31) 3371- 0769 / (55-31) 8859-1953 Avenida Silva Lobo 2019 / 1501 - Grajaú - Belo Horizonte /MG CEP 30460-000 Commercial Representative in the United States Brazil Travel Media - Claudio Dasilva www.braziltm.com - claudio@braziltm.com - 1 (954) 647-6464 401 E Las Olas Blvd # 130 - Fort Lauderdale - Florida - 33301 - USA Third parties articles and opinions published in this edition do not necessarily reflect the magazine’s stand.

Folha do Turismo is a publication of

WTM - London - November 2012

Selection of the destinations contacts SUNSHINE AND BEACH

ESPÍRITO SANTO

RIO DE JANEIRO

Espírito Santo Secretariat of Tourism (55-27) 3636-8026, www.setur.es.gov.br Marechal Floriano Town Hall (55-27) 3288-1419 , www.marechalfloriano.es.gov.br Domingos Martins Town Hall (55-27) 3268-1344 , www.domingosmartins.es.gov.br

WTM - London - November 2012

Municipal Tourism Company of Rio de Janeiro (Riotur) (55-21) 2271-7000 or 2542-8000 / www.rio.rj.gov.br/web/riotur State Tourism Company of Rio de Janeiro (Turisrio) (55-21) 2533-1057/ www.turisrio.rj.gov.br TurisAngra (55-24) 3367-7866 / www.turisangra.com.br

BUSINESS AND EVENTS

MARANHÃO

CEARÁ

State of Maranhão Tourism Board (55-98) 3231-0822 / www.turismo.ma.gov.br São Luís Tourism Board (55-98) 3212-6215 / www.saoluis.ma.gov.br/setur Barreirinhas Town Hall (55-98) 3349-1201 / www.barreirinhas.ma.gov.br

Fortaleza’s Tourism Board (Setfor) (55-85) 3105.1535 / www.fortaleza.ce.gov.br/turismo State of Ceara’s Tourism Board (Setur-CE) (55-85) 3101 4669 / www.setur.ce.gov.br

SANTA CATARINA

Bahia Secretariat of Tourism (55-71) 3116-4131 / www.setur.ba.gov.br Bahia Tourism Company (Bahiatursa) (55-71) 3117-3000 / www.bahiatursa.ba.gov.br Empresa Tourism Company (Saltur) (55-71) 3381-8255 / www.saltur.salvador.ba.gov.br Salvador Convention & Visitors Bureau (55-71) 3311-4444 / www.salvadorconvention.com.br

Santa Catarina Tourism - Santur (55-48) 3212-6300 / www.santur.sc.gov.br Florianópolis Tourism Secretariat (55-48) 3952-7000 / www.pmf.sc.gov.br ALAGOAS Alagoas Secretariat of Tourism (55-82) 3315-5700 / www.turismo.al.gov.br Maceió Secretariat of Tourism (55-82) 3235-5189 / www.turismo.maceio.al.gov.br Maragogi Municipal Authority (55-82) 3296-1226 / www.maragogi.al.gov.br

BAHIA

RIO GRANDE DO SUL

CULTURE

Rio Grande do Sul Secretariat of Tourism (55-51) 3228-5400/5430/5431/5427/www.turismo.rs.gov.br Bento Gonçalves Secretariat of Tourism (55-54) 3055-7135/www.turismobento.com.br Porto AlegreTown Hall (55-51) 3289-670

SÃO PAULO

LGBT TOURISM

São Paulo Company of Events and Tourism – TurSP (55-11) 3709-5935 / www.tursp.com São Paulo Tourism – SPTuris (55-11) 2226-0400 / www.spturis.com

PERNAMBUCO

DISTRITO FEDERAL Secretaria de Turismo do Distrito Federal (55-61) 3364-9102 / www.setur.df.gov.br AMAZONAS Manaus Town Hall (55-92) 3215-3841 / www.manaus.am.gov.br Amazonas Tourism Company (Amazonastur) (55-92) 2123-3800 / www.visitamazonas.am.gov.br Amazonas Secretariat of Culture (55-92) 3633.2850 / (92) 3633.3041 / www.cultura.am.gov.br/ PARÁ Pará’s Tourism Company (Paratur) (55-91) 3223-8193 / (55-91) 3212-0575 / www.paraturismo.pa.gov.br Tourism Town Board - Belemtur (55-91) 3283-4865 / www.belem.pa.gov.br Círio de Nazaré (55-91) 4009-8400 / www.ciriodenazare.com.br

Pernambuco Secretariat of Tourism (55-81) 3182-8300 / www2.setur.pe.gov.br/web/setur Recife Secretariat of Tourism (55-81) 3232-8105 / www.recife.pe.gov.br/pr/secturismo SERGIPE State Tourism Board (55-79) 3179-7553 / www.turismosergipe.net Sergipe’s Tourism Company (Emsetur) (55-79) 3179-1975 / www.emsetur.se.gov.br Foundation of Culture, Sports and Tourism of Aracaju (Funcaju) (55-79) 3179-3682 / www.aracaju.se.gov.br NATURE/ECOLOGICAL TOURISM/ADVENTURE PARANÁ Tourism Department of the State (55-41) 3313-3500 / www.setur.pr.gov.br Paraná Tourism (55-41) 3313-3500 / www.turismo.pr.gov.br Town Institute Curitiba Tourism (55-41) 3352-8000 / www.turismo.curitiba.pr.gov.br Secretariat of Tourism of Foz do Iguaçu (55-45) 3521-1455 / www.fozdoiguacu.pr.gov.br/portal2/home_turismo MINAS GERAIS Tourism Department of Minas Gerais (55-31) 3270-8501 / www.turismo.mg.gov.br Tourism Company of Belo Horizonte (Belotur) (55-31) 3277-9754 / www.belotur.com.br

SUNSHINE AND BEACH

WTM - London - November 2012

Above, famous pavements of Copacabana Beach. Below, Leblon and Ipanema beaches

Rio de Janeiro

Reveals a unique beauty known as the the Wonderful City Museum], Museu histórico Nacional [National Historic Museum], among others. And in the passage of the year, a great feast of Réveillon opens officially the summer season in a grand

salute to the arrival of the New Year which bring together in Copacabana more than 2 million tourists and citizens of Rio, popularly known as the cariocas. Christian Knepper/Embratur

Seen from the top, Rio reveals a unique beauty known as the Cidade Maravilhosa [Wonderful City]. The landscape which you can enjoy from the high statue of the Cristo Redentor or from the Pão de Açúcar station in the Urca district, which the access is done by trolley cars with panoramic windows, is extremely gorgeous. From there you can see the Rodrigo de Freitas Lagos and the urban beaches, from the Flamengo and Botafogo coves to the Marina da Glória, passing through the beaches of Leme, Copacabana, Ipanema and Leblon. But the Rio’s enchants goes beyond the limits of this privileged view. Let the districts of São Conrado, Barra da Tijuca and Recreio speak for themselves, where apart from the beautiful beaches, mega shopping centers are transformed in true temples of consumption. With a population which has exceeded the barrier of the six millions of visitors, Rio is by tradition a hospitable city, the registered mark of the citizens. On disembarking in one of the major airports of the country, the Tom Jobim International Airport or the Santos Dumont Airport, the tourist will already inspire the festive climate which extends by the excitement of the night life, in an itinerary of bars in districts such as Lapa, among others. Rio is also nature. From the groves of Jardim Botânico or the gardens of Aterro do Flamengo projected by Burle Marx, going by an excursion to the Tijuca Forest, the largest urban forest in the world, the tourist will come across a diversity of attractions. The radical sports include escalating the declivity of the Pão de Açúcar or a flight by delta wings. The cultural itinerary includes the Teatro Municipal [Municipal Theater], recently reformed, and a tour through museums such as the Museu de Arte Moderna (MAM) [Modern Arts

WTM - London - November 2012

At a distance of 166 km from Rio, Angra dos Reis keeps its beauty and attractions in a privileged coast, embellished by islands of all types and sizes and whose access can be done by fast boats or schooner. The region highlight by the resorts of great hotels networks which had come to establish there, like village Med Rio das Pedras, in Mangaratiba, the Novo Frade Golf & Resort, the Pestana Angra Beach Bangalô, the Meliá Angra, Golden Tulip Porto Bali, Resort do Bosque, Portogalo, among others. The most famous islands and nearest to Angra like Cataguazes, Botina and Gipóia are permanent invitation to a refreshing dive in the

DO NOT MISS

in Rio de Janeiro WHAT TO DO 9 To walk by bike nearby the beach 9 To have a snack in Floresta da Tijuca 9 To visit the Jardim Botânico WHERE TO GO 9 Búzios 9 Paraty 9 Cabo Frio WHAT TO TASTE 9 Feijoada 9 Brigadeiro (chocolate candy) 9 Caipirinha

days of blue sky when the sea assumes emerald color and it is possible to appreciate shoal of colored fishes using the observation practice with bare eyes or with the use of masks like snorkel. The islands offer little bands of sand where the tourists seize the opportunity to enjoy themselves. But the major attraction in the itinerary of the islands is the actually Ilha Grande, at a distance of not more than 45 minutes by catamaran from Angra dos Reis, or with by schooner from other locations of Costa Verde. Ilha Grande, which until the beginning of the decade of the 80 was known by the penitentiary which was existent there, was transformed in the last 30 years in a great tourism complex embellished by dozens of simple and welcoming guest houses, small shops, restaurants and receptive tourism agencies which specialize in nautical tourism programs, eco-tourism and adventure tourism. As from the Abraão villa you have access to dozens of small beaches such as Abraãozinho, Saco do Céu or some with more extensive sand bands like the Lopes Mendes of which the access is through boat or tracks. Daily, dozens of schooners or fishermen’s trawlers crosses the bay carrying tourists from as far as Abraão to dive in the Lagoa Azul [Blue Lagoon] or in other points where it is possible to practice diving with equipment or fishing. In the night programming the tourists entertain themselves in the bars and forrós [dancing tune] which stimulate the weekends. It is worthy to remember that in the Ilha Grande there are no banks or electronic banks, but credit cards are accepted by majority of the establishments.

Three very beautiful images of the privileged nature of Angra dos Reis, in Costa Verde in Rio de Janeiro

Fotos: Aquivo TurisRio

Angra dos Reis keeps its beauty and attractions in a privileged coast

WTM - London - November 2012

Santa Catarina

WTM - London - November 2012

You cannot miss the most busy place in Summer

What about Santa Catarina’s capital? Florianópolis is the best place in the world for showing off, according to an article of the American newspaper New York Times. In its election of destinations not to be missed, it stamped the city as the best place in the planet to spend Summer, being it greater than Ibiza and Saint-Tropez. The North American paper discovered what Brazilians knew long ago. Floripa, how it is dearly called, has around 30 beaches and excellent logistics of good hotels, high category resorts, inns, restaurants and shopping centres. Thus, the outing should start very early in the morning and last for the whole day. Downtown, at XV de Novembro square, the tourist finds a 1773 cathedral, a hundred- year-old pink palace and numerous two-storey-houses eight hundred years in existence, influenced by Portuguese and Brazilian architecture, especially for their façades. Locally, the visitors find cafés, besides craftwork places and music. When the theme is gastronomy Florianópolis is also outstanding. In the capital, a good tip is to call in the Public Market, where it is possible to savour the fishes served by the restaurants. The sea food, actually, is the main ingredient of Santa Catarina’s cuisine. Do not miss a try of the dishes having oysters as their main ingredient. The National Feast of the Oyster and of Azorean Culture (Fenaostra), taking place every year, became one of the symbols of the State capital. It is a true festival held in CentroSul - Florianópolis Conventions Centre - mobilizing the city for ten days with a full agenda of gastronomic attractions.

Ingleses Beach, Hercílio Luz Bridge and Popular Market

Losing sight of the beaches At Praia dos Ingleses, situated in the Northern region of the city, the visitors find in its crystalline waters an excellent choice to spend the day. Because of the demand, the region also concentrates a big offer of services, restaurants and hotels, one more comfort for who does not want to take the risk of a single minute away from paradise. The beach of Canavieira, also to the North, is one more that disputes the tourist’s attention. The green sea water is an invitation both for diving and other ways of leisure offered.

Banana boats, kayaks, schooners and diving make part of the scenery and add an extra pinch of enjoyment for who decides to spend the day on the beach. Having more than a hundred, it is easy to find the perfect beach for what one is looking for. Do you enjoy surfing? You need to know Brava and Joaquina beaches. Do you want to enjoy a moment of peace and calm? Go and visit Praia de Naufragados, with no access by onshore vehicles. Would you rather show off at full day light? It is enough to take advantage of the DJs sound

of Praia Mole, who plays in the local little bars. Jurerê International beach, however, is one of the busiest. It is well appreciated by the tourists and is considered to be one of the best in the world. And this is not only an informal opinion of whoever has already gone there, but also an international certificate, called Blue Flag. About three thousand beaches around the world hold such certificate, and Jurerê was the first in Brazil to conquer the medallion. This means clean sands, crystalline sea, environmental quality and enviable sustainable tourism.

WTM - London - November 2012

Meeting a privileged coast To catch a summer’s sight on sunny spring days, beach, sunshine and sea routes get even more attractive and inviting. And Santa Catarina has in Balneário Camboriú the main touristic compound of Santa Catarina’s coast. During the high season it sees its population increase from 90 to 500 thousand, due to tourists, many of them coming from South American countries, especially Argentina. Besides the beautiful beaches – such as Brava and Laranjeiras, interlinked to Praia Central by a cable car from Unipraias leisure compound -, the tourist may enjoy other beaches distributed along Estrada Interpraias, a 14 km road that links Itapema to Balneário Camboriú and where there are six paradisiacal beaches of crystalline blue sea that contrasts with the green of the mountains. Praia Central, in the heart of the city, either during the day or the night, on Avenida Atlântica, alongside the coast, has an atmosphere of excitement and agitation in the bars, restaurants and night clubs. Another good option is to go for a ride on a schooner that shows the city from another angle, including a call in at Praia do Pinho, the first in the country for naturism.

Above, Laranjeiras Beach. Beside, the very beautiful landscape of Taquaras Beach

DO NOT MISS

in Santa Catarina WHAT TO DO 9 To visit Bombinhas 9 To visit the Parque Natural Municipal Raimundo Gonçalez Malta, in Balneário Camboriú 9 To have fun in Beto Carrero World, in Penha WHERE TO GO 9 Museum da Cerveja, in Blumenau 9 Serra do Rio do Rastro, in São Joaquim 9 Exhibition Ayrton Senna “Tributo a um Campeão”, in Balneário Camboriú WHAT TO TASTE 9 Shrimp 9 Sandwiches made in Blumenau 9 Oysters made in Florianópolis

Setur

WTM - London - November 2012

Two very beautiful images of Maceió

Alagoas State of Alagoas harbors some of the most beautiful beaches of Brazil

Paradisiacal beaches, with warm waters and blue or green tonality. We are speaking of of the State of Alagoas, which harbors some of the most beautiful beaches of Brazil. The gateway to this paradise is its Capital, Maceió, which apart from the beautiful landscapes has an infrastructure of enviable hotel services. The major beach of Maceió is the Pajuçara. There are concentration of the major hotels, bars and restaurants of the city. In that beach you can swim in natural swimming pools, which are only two kilometers of distance from the edge. Lots of floats awaiting the visitors for a sail are all part of the wonderful scenery of the place. At night, on the same beach, you have the daily traditional artisan market, perfect for those who like to buy souvenirs for friends or relatives. One of the highlights is the beautiful laces, product of the craftsmanship of the locality. Not far from Pajuçara is another famous beach of the city, that of the Ponta Verde, which has this name because the border has a tip of land that rises out of the sea. Until the end of the decade of 1970 it was totally green of cocoa nut trees. The landscape is complete with the view of the lighthouse, which was constructed over the reefs at the beginning of the 20th century to guide the embarkations coming from the north. It is considered the most beautiful urban beach of Maceió. Those who like nightlife will also enjoy the Alagoa’s Capital. There are many options. The hottest and grooving place is the Stella Maris district. The attractions are exciting to all and the visitors can find bars with live music of different rhythms. But to really join the mood, the ideal is to dance the tune of forró, the traditional and local rhythm. Then, the correct address is Lampião, the tourist spot, which is located in Ponta Verde and it opens every day. If your intention is to practice and experience radical sports, more specifically surfing, you need to go to the Jatiúca beach. Its strong waves attract many surfers every day. The beach also counts with the presence of good infrastructure for visitors, with restaurants, hotels, bars, show houses and kiosks.

WTM - London - November 2012

Setur/MA

WTM - London - November 2012

Maragogi is located in the so-called Coast of the Corals and it hosts the second largest concentration of barrier by corals of the world, second only to Australia. Below, the delicious gastronomy, in special the lobster

Maragogi has the second largest concentration of corals in the world Now we are talking about another city. Maragogi is located about 125 kilometers from Maceió. However, travel through this distance to spend a day in this paradise is worth it. It is located in the so-called Costa dos Corais [Coast of the Corals] and it hosts the second largest concentration of barrier by corals of the world, second only to Australia. These corals propitiate a wonderful spectacle of nature, which is what attracts the most the visitors to the region: the formation of natural swimming pools right into the sea. The phenomenon occurs in the areas where there is a large concentration of

DO NOT MISS

in Alagoas

WHAT TO DO 9 You can swim in natural swimming pools 9 To buy souvenirs for friends or relatives 9 To practice and experience radical sports WHERE TO GO 9 Jarapatinga 9 São Miguel dos Milagres 9 Gunga Beach WHAT TO TASTE 9 Lobster 9 Shrimp 9 Crab

barriers of corals when the tide is low. A trip with sensations which is almost indescribable. The beach of São Bento it has dark waters due to Rio Maragogi. During low tide, the sand banks give an extra charm to the beach surrounded by coconut trees and a barrier of rocks. The fishermen live in a bucolic village. The beach of Camacho it is at the mouth of Maragogi River. It is taken by the Atlantic Rainforest and receives the name of the place that was there before. Very near downtown, the beach of Burgalhau has fine white sand, besides light blue waters. It counts on a restaurant and a hotel. Near there is Rio

dos Paus with a mangrove worth a contemplation. The beach of Barra Grande is linked to the coconut trees landscape, besides the calm waters sea inviting for fishing and diving. Where there was a historical village, today there are inns, hotels, summer houses and a fishermen settlement helping to shape up the tranquillity of the place. Galés has coral groups 6 km away from the coast, where natural pools are shaped. The warm and crystalline waters allow the contemplation of the maritime life during ebb tide. Its coral coast has world importance and is protected by Costa dos Corais Environmental Protection Area.

Setur/MA

On the biggest photo, the beauty of Lençóis. On the details, a tourist photographs the landscape during a ride on Rio Preguiça and vehicule 4x4 used to transport the visitors

Lençóis Maranhenses: a surrealistic beauty Landscape in Lençóis Maranhenses is surrealistic and does not follow any logic. It is a “desert” alternated by fresh water lagoons drying for some months and reappearing during the rainy season. In them, fishes, shellfishes and green tortoises mysteriously reappear as if they’d never left. The region is incomparable and is part of Parque Nacional dos Lençóis Maranhenses, created in 1981. It has 155 thousand hectares and is an endless pile of extremely white dunes. Seen from a distance, the sand seems to shape a straight and uniform peel, but it is enough to get near it to realize its irregular texture “combed” by the strong wind sweeping the dunes the whole time. The landscape, constantly redesigned by the gale, prevents everybody from seeing exactly the same image twice. In Lençóis, the rainy season goes from January to June. It is at this time that the lagoons are reborn and the fuller rivers start to be navigated again by voadeiras and bring nurture for the local people, living on the fishing of this period.

During drought, the number of lagoons decreases and become less abundant, but nevertheless enchanting because of their beauty and the contrast of colours they display. Allied to such attraction, the continuous sunshine and the agreeable temperature of the water are the perfect combination for the baths. The touristic pole of Lençóis Maranhenses is split between Barreirinhas and Atins, where the river Preguiça goes. It has its source in the State’s hinterland, is 120 km long and goes ahead in zigzag bordering - at its right – APA (Environmental Protection Area) of Pequenos Lençóis, dune areas more modest than the ones of the national park. To cross the river near the place it meets the sea has already become a traditional outing for those visiting the region. The outing is a good way of knowing the vegetation surrounding the river. In Barreirinhas, the landscape is dominated by tall and abundant vegetation, pointed by palm trees. The most common ones are buruti, jussara (or açai) and carnauba.

The first stop, soon after the exit of Barreirinhas, is in Vassouras. Take the opportunity to drink coconut water in the stand at the riverbank. Little monkeys get near and act as true candidates to top model: they get near, pose for the cameras and do not care about the flashes. The next stop is in Mandacaru, which major attraction is the immense lighthouse Preguiças, built in the 40’s. Visits are allowed every day. And, from the top, 35 meters high, after winning nothing less than 160 steps, there is a dramatic view: the sea, the dunes of pequenos lençóis, a big part of the river and, at the background, the wide band of sand limiting the beach. Whoever wishes to see where the sea and the river meet each other may stretch the outing until Caburé, a fishermen village in a sand peninsula between the river and the sea. The traveller enjoys beautiful landscapes and the calm and deserted sea. The only disturbing aspect is the wind. Tie the towels up and hold the caps, otherwise the race to recover them will be hard.

WTM - London - November 2012

Maranhão

WTM - London - November 2012

São Luís historical center and - on the detail - Guaraná Jesus, local drink of unique flavour

São Luís: 400 years of culture, history, rhythms and flavours There is a lot to do in São Luís. And a good start may be to take a stroll around historic center. By the way, it is compulsory. Amid stony streets, squares, alleys and steps, a lot to see: big tiled houses, belvederes, portals, balconies, churches, fountains and monuments. Adding to the federal and state declared heritages there are around 3,500 buildings of the colonial and imperial periods, amid two-storey houses, palaces, churches and houses of doors and windows in different states of conservation. Portugal Street, in the district of Praia Grande, the port’s old zone, is used to be the starting point for the tourists because it has buildings that may be admired at a distance and be inner visited, such as Casa de Nhozinho and Museu de Artes Visuais (Visual Arts Museum). Turning the corner, one finds the market Casa das Tulhas, in Rua da Estrela. In the surroundings of downtown, Palácio dos Leões, seat of the state government, is the place where the history of the European disputes for the old Portuguese colony is told. The fortress was built by the French in 1612 and it is from there that comes the name of the city then founded, in obeisance to the child king Louis XIII. Three years later, when the French surrendered and were expelled, the palace was occupied by

the Portuguese, who, in 1620, disembarked around 200 Azorean couples in São Luís. For those who do not dismiss a feast, June is by far the busiest month in the capital. It is the time for quadrille and bumba-meu-boi (brazilian

DO NOT MISS

in Maranhão

WHAT TO DO 9 To go shopping at Centro Antigo de São Luís 9 To explore the dunes of Lençóis Maranhenses 9 To appreciate the view of Rio Preguiças WHERE TO GO 9 Centro Antigo de São Luís 9 São José de Ribamar 9 Alcântara WHAT TO TASTE 9 Arroz de Cuxá (rice) 9 Doce de Buriti (candy) 9 Guaraná Jesus (soft drink)

folk dance), for crioula’s drums and fair. It is also when the feasts in tribute to Saint Anthony, Saint John, Saint Peter and Saint Marshall happen and São Luís becomes a place of full joy. If the visitor prefers nature, it is enough to remember that he/she is in an island surrounded by beautiful beaches. Ponta d’Areia, Calhau, Olho d’Água, and Araçagy are some options. To eat well, another excellent tip is São Luís Pole where it is possible to taste almost everything that the exotic gastronomy from Maranhão offers. Cuxá rice, fish stews, shrimp pies, regional sweets and fruit juices and much more. Before the evening reggae, an attractive place to appreciate the sunset is Praça Gonçalves Dias, also called Largo dos Amores. The honoree poet was born in Maranhão’s hinterland – Caxias – and died in the sea. He was only 20 years old when he wrote the famous poem lines of “Canção do Exílio”: “My land has palm trees,/ Where the little bird sings;/ the birds who twitter here,/ Do not twitter as in there”. In his monument, Gonçalves Dias wears frock coat, under the Sun and on a palm tree, as if he were overflying the city. The square has many down levels and from them it is possible to lean over and view Rio Anil, a route for fishermen in sailing vessels. Looking right, Baía de São Marcos appears. The outings to Alcântara leave from there.

WTM - London - November 2012

CULTURE

Jefferson Pancieri

Catedral da Sé and Museu do Ipiranga

WTM - London - November 2012

Capital of São Paulo is very wealthy culturally

Caio Silveira

São Paulo receives more than 11million tourists per year. Contrary of what it looks, not all the people who come to the Capital of São Paulo are on business trip. The city is very wealthy culturally, having some of the major museums of Brazil, apart from being the stage of great shows. Even the executives who need to visit Sao Paulo end up enjoying the world of cultural, gastronomic and night options it offers. As in everything related to São Paulo, the numbers are also enormous. There are nothing less than 110 museums, 160 theaters, 260 cinema halls and 54 parks. This without counting the bars and the nightclubs, which agitate the city night and the 59 thematic centers of commerce. Only restaurants sum up more than 12 thousand, with options of all tastes and pockets. For those who go in search of culture, São Paulo is the correct destination. The museums are among the most visited attractions. For those who want to know a little of the Brazilian history and culture, it is worthy to visit the Museu da Língua Portuguesa [Museum of the Portuguese Language]. It is located in the Estação da Luz [Luz Railway Station], which also pleases those who like to appreciate architecture, since it has structures brought from England which copy the Big Ben and the Westminster abbey. Within the museum, the visitor will find interactive resources and a lot of technology, which help to understand better the language spoken in Brazil. Apart from videos and audiovisual resources, it has a 106 meters screen with simultaneous projections of films on the daily use of the language. There are games, a square and the Árvore da Palavra – a sculpture of 16 meters created by the artist Rafic Farah, with an audio which repeats a mantra composed by Arnaldo Antunes, a famous brazilian contemporary poet.

The newest museum in the city, and which has to do with the people and Brazilian culture, is the Museu do Futebol

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The museums are among the most visited attractions If the idea is know a little bit of Brazilian history, the perfect would be to visit the fascinating Museu do Ipiranga [Ipiranga Museum], in southern zone of the city, very close to the place where the emperor Dom Pedro I declared the independence of Brazil on September 7, 1822. Its collection tells a lot of the Brazilian history, there are more than 125 thousand objects (parts, antiquities), among furniture, costumes and utensils which belong to figures of Brazilian history like the bandeirantes [members of the colonial exploratory expedition], emperors and coffee barons. There are also collections of melee weapons, objects related to the Constitutional Revolution of 1932 (movement which had as objective to overthrow the government of Getúlio Vargas and the creation of a constitution) and the room reserved for Santos Dumont, the pioneer of aviation. If you love art then you cannot leave out without visiting the Museu de Arte de São Paulo (Masp) [Art Museum of São Paulo]. Even before entering it is already possible to observe a true art work: the building itself. The futurist work is

located in one of the most popular postal cards of São Paulo, Avenida Paulista, and counts with a large open space, without columns on the ground floor. Without doubt a separate attraction. In it could be seen works of famous painters and sculptors of all the centuries. Its collection, with around eight thousand pieces, is declared National Historic and Artistic Patrimony (IPHAN) since 1969. The highlights are on account of the western paintings, mainly Italian and French. Delacroix, Renoir, Monet, Picasso and Van Gogh are some of the artists whose works are exposed in the museum. The newest museum in the city, and which has to do with the people and Brazilian culture, is the Museu do Futebol [Football Museum]. Located in the Paulo Machado de Carvalho Municipal Stadium, popularly known as Pacaembu. It proposes to tell the history of the most popular sport in the planet. It is the sole museum in the world dedicated exclusively to football. The halls mix multimedia resources with historic objects, such as the shirts used by Pelé and Garrincha, for example.

DO NOT MISS

in São Paulo

WHAT TO DO 9 To walk in Parque do Ibirapuera 9 To visit the Museu do Futebol 9 To go to the resaturantes located at Vila Madalena WHERE TO GO 9 Santos 9 Campos do Jordão 9 Brotas WHAT TO TASTE 9 Sandwich in Mercado Municipal 9 Chicken made by D.OM. restaurant 9 Beer in Bar Brahma

WTM - London - November 2012

Jean Barbosa

Pará Unveil the multiple faces of Belém’s culture History and culture get mixed up in Belém. In its 396 years of old, Pará’s capital offers plenty of monuments, places and costumes which, literally, reflect the history of a people who know well how to host their visitors. Do program either a morning or an afternoon to explore Mercado Vero-Peso. It is the opportunity to understand and unveil the whole Amazon diversity. The market is seen as the biggest open fair in Latin America and has everything one can imagine: from fishes weighing over 50 kilograms and regional fruits, until medicines for all diseases. Local sellers assure that their “portions” made of a mix of regional medical plants and their aromatic

baths can help with the most exotic wishes. Do not leave the market without tasting either a genuine açaí-in-the-bowl or the famous tacacá. But keep attention to the clock. The dish is only sold after 4 p.m. There it is also possible to take a little local souvenir such as a Marajó’s ceramic piece. Go on walking and get to know a series of historical constructions quite near, such as Mercado de Ferro, Mercado da Carne, Praça do Relógio, Doca, Ladeira do Castelo, Solar da Beira and Praça do Pescador. Such setting is kept as heritage by the Instituto do Patrimônio Histórico e Artístico Nacional (IPHAN). Go on to visit Belém’s landmark: Forte do Presépio. It was built in a peninsula by the Tupinambás and was conceived to protect the city on the right bank of the mouth of the river Guama. The fortress belongs to the beautiful architectural setting Feliz Lusitânia with buildings from the X VII and XVIII centuries. It is also worth a visit to Santo Alexandre complex, to Catedral da Sé, to Casa das Onze Janelas, to Igreja de São João, to Museu de Arte Sacra and to two small museums which shelter archeological pieces from the origins of Belém. Another good tip is Museu de Gemas. Precious stones are displayed for the wonder of tourists of the whole world. Such true rare jewels use as raw material stones of amethyst and pink quartz over three thousand years old. Do not forget to order a jewel. Local craftsmen mould exclusive and customized pieces. The museum also shelters São João Liberto chapel. The outstanding point is its original wall from XVI century. Because of its perfect acoustic, the chapel is very much used for masses and concerts. Two works of art call attention when still strolling along downtown Belém. In Palácio

In the top of the page, the Complexo Feliz Lusitânia. Above, a stand located at “Ver o Peso” Market. Beside, the Museum of Gemas

Antônio Lemos, the visitor finds a varied asset of fine arts. Yet, in Palacete Pinho the attraction is its own architectural innovation style. It is a symbol of the rubber economic cycle peak, at the end of the XIX century. The little palace was inspired by the Italian palaces and villas of the XVI century and its big rooms were very much used for performance of orchestras and concerts of national and international artists playing the piano. If you want to walk around its inner spaces, make an appointment for either a working day or even for a Saturday morning. The little palace closes after 1:00 p.m. on Saturdays and Sundays. Its enormous windows assure a privileged view of the city.

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From classic to Carimbó

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Luiz Braga/Arquivo Paratur

If you don’t want to wait for such date, the tip is to go to Basílica de Nazaré on arrival and feel a bit the meaning of the Círio. Built by Barnabite priests with the help of Pará’s people in the beginning of XX century, it is a copy - in smaller size – of a 20 meters tall,

24 meters wide and 62 meters long Roman cathedral. The basilica assembles details on its stained glass windows and very beautiful pieces in golden marbles reflecting biblical moments and the devotion to Pará’s people patroness, Our Lady of Nazareth. Jean Barbosa

The evening in Belém also offers a varied cultural program. In Theatro da Paz, at Praça da República, concerts by Pará’s Symphonic Orchestra and competitions of lyrical singing are usually held. Those who try to live the local experiences may take the risk of dancing carimbó. But it is necessary to get the feeling! Women dance barefoot and wear long colourful skirts. Men wear white trousers with their hem rolled upwards. The beauty of it are the body movements keeping it leaning forward. It is also worth it to get acquainted with Pará’s major encounter of faith and culture. Círio de Nazaré always happens on the second Sunday in October in Belém. Furthermore than a procession, Círio reflects the whole devotion of people from Pará to Our Lady of Nazareth.

DO NOT MISS

in Pará

WHAT TO DO 9 Walk through the complex Feliz Lusitânia 9 Explore the diversity of Mercado Ver-O-Peso 9 Appreciate the view of Guamá river at Estação das Docas WHERE TO GO 9 Marajó Island 9 Beaches around Belém 9 Becah of Alter do Chão, Santarém WHAT TO TASTE 9 Tacacá, Pará’s local soup, at Mercado Ver-o-Peso 9 Amazon fishes at Manjar das Garças 9 Ice-creams made of açaí and Pará’s nut at Estação das Docas

People dancing the “Carimbó” and the event Círio de Nazaré

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Above, the whole joy of Carnival. Beside and below, the façade and the inner premises of Theatro Amazonas

Amazonas Manaus: a culture influenced by local Indians Manaus is not only the gate to Floresta Amazônica, The State of Amazonas’ capital has a lot to offer when culture is the matter. The wealth displayed by Amazon culture - receiver of a considerable influence from the local Indians - is present in regional music, as well as in fine arts, crafts and folkloric manifestations. It is possible to follow an intense cultural program in the capital of Amazonas during the whole year. From Carnabo - happening in February at the samba catwalk - to Boi Manaus – celebration of the anniversary of Manaus in October, one goes through Festival Folclórico do Amazonas in June. However, one of the most important cultural

milestones in Manaus is Theatro Amazonas, hosting several opera spectacles and classical shows. Amongst them is Festival Amazonas de Ópera, happening in the second fortnight in April and going on until May. It is the major event on gender of Latin America. Another highlight is Festival Internacional de Jazz, held in the second fortnight in July. The whole program is open to the public and it is for free. The theater was initially built in 1882, and was opened on December 31, 1896, at the peak of the rubber economic cycle. It became historical heritage on November, 28, 1966. The building

has capacity for 701 people in the audience and in the box floors. It is used both for classical and popular dance, music and theater holding local, national and international artists presentations. Tourists and communities may take guided and theatrical tours with characters of the time revisiting important facts of their history. There are other cultural activities in Manaus quite well known internationally, such as Amazonas Film Festival, an international festival which happens in November and highlights adventure films in all its expressions, emphasizing themes of nature and environment. The city still counts on several cultural centres.

Bumbódromo, where Festival de Parintins takes place and the groups Boi Caprichoso and Boi Garantido

Curiosity of the Festival

Parintins: the biggest popular feast of Amazonas Boi-Bumbá de Parintins is one of the main cultural attractions of the state of Amazonas. The feast, happening in the end of July, has already conquered international prestige and every year attracts thousands of visitors. All the characters involved wear rich fancy dresses, in which the use of recycled material from nature such as fibers, straws and sparkles prevails. The festival is a show in the open air, where two associations compete, Boi Garantido – known as “Boi do povão” (people’s ox) – red, and Boi Caprichoso, blue – seen as “Boi da elite” (elite’s ox). The show happens at Bumbódromo (Centro Cultural e Esportivo Amazonino Mendes), a kind of a stadium with the shape of a stylized ox head, sheltering 35 thousand spectators.

During the three evenings of the show, the two oxen exploit regional themes such as legends, Indian rituals and riparian costumes by means of allegories and staging. A fact that deserves to be highlighted is whilst an Ox parades and its components make choreographies, the opponents have to remain in silence, to prevent the spectacle from being dazed. Bumbás’ ritual shows us the legend of Pai Francisco and Mãe Catirina who manage - with the help of Pajé (Indian kind of shaman) - to make the ox of the boss to be reborn. The legend tells us that Mãe Catirina, pregnant, wishes to eat the tongue of the most beautiful ox of the farm. In order to satisfy his wife’s desire, Pai Francisco orders the murder of the favourite ox

DO NOT MISS

in Amazonas

WHAT TO DO 9 Sports fishing 9 Birds watching 9 River cruiser WHERE TO GO 9 Manaus 9 Parintins 9 Manacapuru WHAT TO EAT 9 Tambaqui (fish) 9 Tucunaré (fish) 9 Pirarucu (fish)

of the boss. Pai Francisco is found out, tries to escape, but is arrested. To save the ox, a priest and a doctor (pajé, according to the Indian tradition) are called and the ox is reborn. Pai Francisco and Mãe Catirina are forgiven and there’s a great celebration. Boi Garantido has the red heart as its symbol. It was founded in 1913 by Lindolfo Monteverde, famous local poet-singer. During the military service, Monteverde got ill and pledged to São João, in case he recovered his health, he would create a Boi that would go to the streets every year whilst he lived. Yet, Boi Caprichoso has the blue star as its symbol. According to the official version the ox started in 1925, when two brothers from Ceará created it to pay a pledge.

WTM - London - November 2012

If it depended upon the Amazon fauna context, Festival de Parintins should celebrate either the jaguar or the anaconda. Not the ox. But Boibumbá was a consequence of the rubber cycle, when thousands of Northeast men and women went to try their luck in the rubber extraction culture. They originated from a typically cattle raising region, bearing their costumes such as Boi-bumbá of the June feasts of the Northeastern region. Another curiosity is that the jury only use green pens in order to keep the results exempt from colour influence.

WTM - London - November 2012

Weverson\Rocio

Espírito Santo Adventure and contemplation of nature in Domingos Martins

26 The whole landscape of Domingos Martins and highlight of Pedra Azul

The mountainous region of Espírito Santo, the Brazilian state located in the southeast of the country, is home to areas of unique natural and cultural wealth and the capital Vitória is only 40 minutes away. There, tourists can enjoy the cosiness of the mountains experiencing the local cuisine, products from agricultural tourism and, for those who like a little more excitement, adventure sports. One of the cities in the region is Domingos Martins, which still retains strong traces of its past, which can be observed in gastronomy, culture, craft and architecture. Once you are in Domingos Martins, as well as enjoying the natural beauty, it is possible to try different types of sports such as hiking, rappelling down waterfalls, horseback riding around beautiful scenery and rafting the rapids of the Jucu River. The city welcomes visitors with its pleasant climate and it has a maximum temperature of 18 degrees Celsius. Akin to its climate, Domingos Martins still has an excellent infrastructure of hotels, which receive a large number of tourists throughout the year, especially in the winter season. Two major events are held during this time: the Winter Festival and the International Festival of Wine. To understand a little of bit of the history of the city, a visit to the Igreja Luterana (Lutheran Church) is a must.

Built in 1866, it was the first Protestant church in the country to have a steeple tower. Another must see is the Museu Histórico (Historical Museum) and Casa de Cultura (House of Culture). They both portray German and Italian colonization, with photos, colonial furniture, paintings and objects which were brought from Europe. The Pedra Azul State Park, a nature reserve, has several trails which also surprise its visitors due to its diversity of fauna and flora. An efficient way to visit all the attractions of Domingos Martins is by taking the Circuito

Turístico Rural do Chapéu (Rural Tourist Circuit of Chapéu), located on Chapéu Highway, at an altitude of 870 meters. The descendants of Germans who inhabit the region convey their culture through its cuisine, with dishes based on tilapia and shrimp as well as homemade food made in a wood stove. The site offers a lake for recreational fishing, trails through its bushland, sauna, natural pools, football field and a games room. They also produce chocolates and other chocolate-based items and there is a fruit plantation.

WTM - London - November 2012

A lot of green in the city of orchids, known by its beautiful flowers and bucolic landscapes

Attractions of Marechal Floriano, the City of Orchids With the arrival of German and Italian immigrants in Espírito Santo, the city of Marechal Floriano was the first core of the colonization. Today, the city’s cultural centers, churches and monuments preserve the history of this characteristic bucolic place. The city is not only famous for its rich cultural but also its natural landscapes are also delightful. The nickname City of Orchids was given to Marechal Floriano

DO NOT MISS

in Espírito Santo WHAT TO DO 9 Discover the beaches of Guarapari 9 Visit Penha Convent 9 Explore the mountains of Espírito Santo WHERE TO GO 9 Vila Velha 9 Guarapari 9 Venda Nova do Imigrante WHAT TO EAT 9 Moqueca capixaba (seafood stew) and Torta Capixaba (Pie) 9 Countryside Cuisine 9 Italian and German Food

as there are several beautiful species of orchids littered around the city. To understand why this city is so famous, you should visit the two orchid nurseries, Nego Plants and Florabela Orchids. The cultural and folklore traditions of the city are conveyed by knowledgeable and friendly people. Marechal Floriano also has an important cultural heritage with museums, historical monuments and old train stations. The Cultural and Community Center Ezequiel Ronchi is one of the museums created with the aim of rescuing, preserving and disseminating the culture left by immigrants. The collection, formed after community donations, consists of objects related to Italian and German immigration. Other places worth visiting are the Waterfall of Bem-te-vi and the Grotto of Nossa Senhora de Lourdes (Our Lady of Lourdes). The first is a 40 meters high waterfall, which houses a secular cariniana (jequitibá) tree which is 50 meters high and is decorated with orchids and bromeliads. The Grotto is a kind of “marquee”,

where the founders of Santa Maria used to sleep in1879 and today still holds the statue of Saint Lourdes. For lovers of agricultural tourism, Marechal Floriano offers the Vale do Verde (Green Valley) Tourist Route. The rural enterprises covered by the route have been adapted to cater for tourists seeking contact with country life. There are waterfalls, lakes, walks and visits to the orchid nurseries and restaurants with delicious local cuisine.

Beside, the moqueca capixaba and below the beautiful capital of Espírito Santo, Vitória

Pedro Ladeira

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Federal District

The Metropolitan Cathedral of Our Lady of Aparecida

Brasília, Humanity’s Monumental City Brasília, Brazil’s capital represents a modern mark of architecture and urban design. Its structure was chosen in a public bid selecting the work of the urban designer Lúcio Costa, a project different from everything known up to that time and which brought a new proposal for life quality. Niemeyer, famous architect of the country, drew the innovating curves, the streets organized by zones and a wide green area. Such vanguardism and creativity assured to Brasilia the title of World Cultural Heritage

on December 7, 1987. It has been 25 years since the transformation of the Brazilian nation symbol into a world one. The objective of the title conceded by UNESCO is to assure that the next generations will have the opportunity of knowing such good, preventing it from being either decharacterized or destroyed. When it started to be built - in 1957 - Brasília still was a capital of few inhabitants. Today is the fourth most populous metropolis in the country. We deal here with the city that has the

biggest area in the world protected as universal heritage. It covers 112,25 km2. Lúcio Costa designed in-between blocks, blocks, commercial and residential blocks, hotel and banking zones, besides the wide streets and under the logic of the Cartesian plan. Everything was in the shape of an airplane, constituting Brasilia’s pilot plan. Stemming from such conception, Oscar Niemeyer started to draw a city worthy authorities. Palaces, such as Planalto, Itamaraty, Alvorada, Jaburu and the

WTM - London - November 2012

Fotos: Pedro Ladeira

30 National Congress took the streets. The curve lines features - Niemeyer’s trademark- gave the modern face of Brasília. The Metropolitan Cathedral of Our Lady of Aparecida, the Little Church of Our Lady of Fatima and the Little Church Dom Bosco initiated the sacred art of architecture in the capital. Burle Max - one of the greatest landscapers of last century - drew the gardens, committing them to the preservation of the native flora, and mixing them up with the preservation of real works of art, as can be observed in Brasília’s Monumental

Palace of Planalto and Palace of Itamaraty

DO NOT MISS

in Federal District WHAT TO DO 9 To go to Grutas de Sobradinho, Brazlândia and Clube Brasília 9 To visit Chapada Imperial 9 To walk on the Taguaparque WHERE TO GO 9 Brazlândia 9 Candangolândia 9 Taguatinga WHAT TO EAT 9 Pequi (fruit) 9 Paca ensopada (soup) 9 Bifes de capivara (steak of pork)

Axe, at Praça dos Cristais and the Palaces of Itamaraty, Jaburu and Justice. Completing the artistic concept, in 1955, the group won the collaboration of Athos Bulcão, mosaicist and sculptor, former assistant of Cândido Portinari. Still in the International Airport Juscelino Kubitscheck, the artist’s tiles host the visitors with one of the most beautiful panels already created by him. His works can also be seen in several roads and government schools of the Pilot Plan, in Parque Sarah Kubitscheck, Torre de TV, Teatro Nacional Cláudio Santoro, Universidade

de Brasília and other places of the city. The Federal Capital is signed by masters, which makes of it a true open air museum. Having only the native savannas (cerrado) as background, bit by bit an innovating city has been built. To celebrate 25 years of the title conceded by UNESCO, the government of the Federal District launched the Year of Brasilia’s Valorisation as World Cultural Heritage campaign, with a series of actions and policies to encourage both the people from Brasilia and the tourists to preserve and enrich the city.

BUSINESS AND EVENTS Façade and inner premises of Centro de Eventos do Ceará, which promises to push even further the business sector of the state

DO NOT MISS

in Ceará

WHAT TO DO 9 Ceará’s capital counts on 25 kilometers of coast ornamented by beautiful beaches. We have selected here three activities for you to have fun:

WHERE TO GO 9 During a walk around the surrounding areas, it is worth it to go for a visit to near destinations also. Verify these three options for outings: 1 – The dunes of Cumbuco on a buggy. It is a set of beautiful dunes alternated by lagoons and shaping an enchanting landscape. There are raft rides there. It is in Caucaia town, 30 km away from the capital. 2 – Enjoy the beaches surrounded by cliffs and coconut trees of Canoa Quebrada, a village with hotels and inns in the East coast of Ceará, 150 km away from Fortaleza. 3 – Jericoacoara is one of the busiest destinations of Ceará’s coast and seen as one of the most beautiful in Brazil. It is in Aracaú district, 300 kilometers away from Fortaleza.

Fortaleza: northeast’s new capital of business tourism Notorious for the beauty of its coast, Fortaleza has just won a new complex geared to fairs, events and congresses. The new Centro de Eventos do Ceará, next to Centro de Convenções, in Edson Queiroz district, is the second biggest place to hold fairs and events in Brazil and the first in the Northeast. It is able to shelter up to 30 thousand people in just one event. It is a modern construction with two pavilions, each one with 13.480 square meters and capacity to hold 42 simultaneous events. The complex has acclimatized areas and a 2.750 square- meter- room for exhibitions, besides sports courts and an area destined to fairs of the most diverse segments of the economy. The supporting rooms with modular walls may be used for meetings, workshops and seminars. The complex also has sop facilities, bank branches, 4.850 square meters for eating, 3.200 parking spaces, out of which 1760 roofed.

Centro de Eventos do Ceará still counts on an automation system with an information processing center. On the first mezzanine, there are eight 300 - meter- rooms and, on the second, 10 rooms to be used for talks. Last year, Fortaleza hosted a total of 2.85 million visitors. Still in 2011, the city registered 182 events, out of which 67,91% national, 28,57% local, 25,82% regional and 7,69% international. It is worth it to highlight that 54,39% out of such events were local and regional, showing the importance of the incentive to creation and performance of events in Ceará and the states of the Northeast. The expectation now is to double such events volume. The accumulation between 2006 and 2011, the touristic flow, motivated by congresses and events, increased in176,2% in the period, at an average rate of 22,5% per year. Last year, out of the almost 100 thousand foreigners who visited the city, 14% were on business.

WHAT TO EAT 9 Regional gastronomy and dishes based on shellfish are the menus’s highlights in Fortaleza’s restaurants. Among the local dishes do taste three good suggestions: 1 – Jerked beef, inheritance of the leather cycle, is used in the preparation of paçoca (meat mixed with manioc flour) that follows baião-dedois, which actually has as main ingredients cowpea with rice, sun dried meat (Picanha), sausage, coalho cheese, cream, butter-in-abottle, coriander and chives. 2 – As Ceará is the major crab exporter of the country, the local dish is caranguejada. It is served with farofa (manioc flour fried in butter) and vinagrete (Brazilian sauce of vinegar basis), it has a peculiar way of being eaten, demanding a bit of hard work. To find the crab’s meat it is necessary to break the shell of the animal. Usually, such process is done with the aid of a small hammer. 3 – Sweets, juices and ice-creams are made of tropical fruits such as cashew, papaya, coconut, mango, guava, passion fruit, soursop, jackfruit, avocado, naseberry, nance, hog plum (spondias mombin), among others.

Good hotels and easy access Access - Fortaleza international airport Pinto Martins is among the top ten busiest in the country regarding passengers’ volume. It operates direct flights and connections from the main airlines to all capitals. Presently, it has a flow of 16 international flights, some of them regular, like TAP ones. Lodging – Five hotels may be built in Fortaleza until 2014. Presently, there are already 40 thousand beds in the Metropolitan area, and there are future projects on the way. There are options from the simplest ones to resorts and five stars hotels.

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1 – Go to Praia do Futuro, bathers favourite. It has eight kilometers of shore. It is clean and beautiful and on the pavement there are several stands offering fresh water showers, deck chairs and local food. 2 – During the evening programs it is worth your while to go to forró to get acquainted with this local dance style. Some of the houses have shows. One of the most notorious is Forró do Pirata, always on Monday evenings. 3 – Go and see the lace crafts, straw articles and regional products. Two good options are the crafts market and the little fair of Beira Mar.

Ceará

32 WTM - London - November 2012

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VistBrasil

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Lacerda lift, Pelourinho and Bahia Convention Center

Bahia Vocation for business and events including national and international authorities; the World Congress on Odontology (2010), with around 10.000 participants of the whole world, besides the Brazil Open of Tennis. For the last 15 years, tourism of events and business has been responsible for incrementing the economy of Bahia’s capital in US$ 1.2 billion, corresponding to an annual input of US$ 79 million. The data is from the Salvador and Bahia’s North Coast Convention &Visitors Bureau. For the State, tourism of events and business has represented – for the same period – revenue of around US$ 202 million. Fotos: Setur-BA

Salvador, the first Brazilian capital, worldwide known by its cultural richness, differentiated gastronomy, hospitality and joy of its people, popular feasts and beautiful landscapes, counts on excellent infrastructure to hold events of small, medium and big size. It is not by chance that Bahia’s capital, according to ICCA (International Association of Congresses and Conventions), is considered to be the third Brazilian city to host international events. The city has the biggest airport of the North/ Northeast of Brazil, receiving around 240 flights per day coming from the whole country, besides international flights from Europe, North America and South America. There are more than 35 thousand beds offered in hotels of different ranks, answering to all levels of demand. The North coast still offers other 10 thousand beds distributed by cozy inns and resorts of international standard. There’s no lack of rooms for events in Salvador and the North Coast of Bahia. The region offers an enormous variety of places to hold technical and scientific, commercial and corporate events, answering to the requests of the most demanding clients. Salvador and the North Coast have already hosted important events such as the Brazilian Congress of Cardiology (2009), with 7.000 participants; the United Nations Congress on Crime Prevention and Criminal Justice(2010), with 5.000 participants,

Fotos: GovBa

Stock Car race and Baía de Todos os Santos

DO NOT MISS

in Bahia

WHAT TO DO 9 To walk around Pelourinho’s streets 9 To explore Mercado Modelo by getting down Elevador Lacerda 9 Appreciate the view of Itapoã beach WHERE TO GO 9 Farol da Barra 9 Igreja do Senhor do Bonfim 9 Forte de São Marcelo

Full Calendar the Whole Year Round The Convention Bureau is a private entity created in Salvador to attract events to Bahia’s capital. It was responsible for holding 962 congresses since 1996, increasing the touristic flow in 1.3 million people, consolidating such segment as responsible for the major indexes

of hotel occupation in the city. Only on account of the work of the Convention, Salvador and the North Coast hosted 79 congresses this year, attracting a public of 94.8 thousand people and generating more than 379 thousand overnight stays in the local hotel network. In 2011, the

Bureau confirmed 81 events, which will, along the next four years, when they will be held, attract a public of more than 110 thousand tourists. An interesting data is where the congresses were held: 22% of the events happened in Centro de Convenções da Bahia, whilst 31% chose the events rooms of the hotels. Besides that, Bahia follows the slogan of having events in its calendar, such as Stock Car, which will be happening for the next five years in August, in the capital of the State, Centro de Convenções da Bahia (Bahia’s Convention Center) - opened in March 1979 and managed by Empresa de Turismo da Bahia S/A – Bahiatursa, enjoys a strategic location. It is near the entrepreneurial axe of the city and has easy and quick access to the main places in Salvador, through modern and well signalled avenues. Out of the total events held in 2011 in Bahia’s capital, 22% happened in Centro de Convenções da Bahia, whilst 31% chose the events rooms in hotels. It is 20 minutes away from Centro Histórico, five minutes away from Salvador’s coach station and 15 minutes away from Aeroporto Internacional Luís Eduardo Magalhães. The Convention Center is also near the main hotels, shopping centres, restaurants, bars, cinemas, theatre and beaches, and to Aeroclube Plaza Show, a big leisure and gastronomic centre.

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WHAT TO TASTE 9 Bobó de Camarão 9 Moqueca 9 Acarajé

Rio Grande do Sul

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Porto Alegre offers a diversified events agenda

According to International Congress & Convention Association (ICCA) 2011 data, Porto Alegre is the 5th capital that mostly develops Events Tourism in Brazil. One of the differentials is the hotel network: there are 13.500 beds and 35 thousand beds in a ray of 150km. Porto Alegre & Região Metropolitana Convention & Visitors Bureau acts to increase the touristic flow in the capital and neighbouring towns, through attraction, generation and support to events. It also keeps marketing actions aiming at promoting an attractive image of the city. The activities are an incentive to sustainable tourism and they generate development and cultural, scientific, technological and artistic diffusion for the State. Besides Business Tourism, the cultural agenda is another fact that attracts – each year – more and more

tourists. The year starts with Carnival of Porto Alegre, counting on parades of schools of samba of the Special Group, of Group of Access and of the Tribes, held at Pista de Eventos do Complexo Cultural do Porto Seco. Besides the parades, there are balls, competitions and jam sessions of samba. For those interested in crafts the Feira Internacional de Artesanato (Feiarte) is considered to be one of the main events of the sector in the city, gathering national and international artists. And, besides, it displays crafts, culinary, costumes and local dances of the different countries taking part. Rio Grande do Sul’s capital also has an event to celebrate the grape: Porto Alegre’s Grape and Prune Feast. The event provides direct sale from the producer to the consumer of grapes and prunes of several qualities, as well as several products of the city agro-business.

On the religious side, however, the Feast of Our Lady of Navigators is considered to be the major one in the city and pays tribute to the Saint of the same name. On the date, it also occurs the tribute to Iemanjá. In Porto Alegre is also held Salão Náutico do Mercosul, which gathers companies related to maritime life and of articles for sports practices and displays their products. Parallel to it, there are nautical competitions and courses on the subject. Semana Farroupilha is another important event on Porto Alegre’s agenda. The program has lectures, courses, debates and seminars, mate and culinary workshops, books fair with gauchos themes, exhibitions of vestments and typical wares, dance and gaucho songbook shows and competition of games traditionally linked to Rio Grande do Sul’s culture.

Parque Farroupilha, in Porto Alegre

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Divulgação

DO NOT MISS

in Rio Grande do Sul WHAT TO DO 9 Paleontological Tourism Routes 9 Thermae 9 Parque Estadual do Caracol WHERE TO GO 9 Gramado 9 Canela 9 Nova Prata

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WHAT TO TASTE 9 Barbecue 9 Mate 9 Jerked beef

Bento Gonçalves: city of Wine and the Furniture Industry

Bento em Dança and the muses of the Grape Feast

The events agenda of Bento Gonçalves, a city extremely linked to the cultivation of grapes and wine production, has in feasts related to wines its big events: Bento in Vindima and Fenavinho. Besides the feasts focused on wine production, the city also is the seat for important events of the furniture industry, such as Movelsul and Fimma. Besides that, Bento Gonçalves prepares Christmas in Bento and Bento in dance. The feast Bento in Vindima celebrates the beginning of the grape crop in the city. The main objective of the event, extending until March, is to attract tourists to Bento Gonçalves during the low season, that is, Summer. The event is recent and had its first edition in 2009, but in 2011 it already attracted over 800 thousand tourists. According to the

Secretary for Tourism of the city, Ivane Fávero, the main goal of the event is to conquer the tourist for a longer stay in Bento Gonçalves. And the stay in the city is worth your while! Get to know Caminho das Pedras and Rota das Cantinas Históricas. Festa e Feira Nacional do Vinho (Fenavinho) is one of the most important events for the celebration of wine excellence in Brazil. The objective of the event is to promote the Brazilian wine and also its producers. Much older than Bento em Vindima, the event had its Brazilian first edition in 1967, and it has been growing year after year. From 2007 onwards, the event was changed and started to integrate besides the feast, a fair, when it was called Fenavinho Brasil, presently gathering all the main producing

regions of wine in Brazil. For the furniture industry, Movelsul, promoted by Bento Gonçalves’ Furniture Industry Union (Sindmóveis), is the most important. Such international furniture fair is the most representative of the sector in Latin America due to the big number of exhibitors and also to the presence of the most important trademarks of the furniture industry. Fimma Brasil, however, is among the six biggest fairs of the sector worldwide. Its importance is due to the quality of the exhibitors contributing to the national and to the Latin American furniture industry. The fair is promoted by the Association of Furniture Industries of the State of Rio Grande do Sul (Movergs) and is held each two years, always in odd years.

NATURE / ECOLOGICAL TOURISM / ADVENTURE

Ibitipoca: where the nature remains intact and exuberant Ibitipoca State Park is located 225 miles from Belo Horizonte and spreads over 1488 hectares. The park is restricted to 800 people at weekends and 300 on weekdays. It offers visitors the chance to experience, caves, waterfalls, canyons, trails and freshwater beaches. The local infrastructure consists of a restaurant, information centre, a research park, amphitheatre, camp site, lodgings and there are signs to direct you around the site, but this does not interfere with the landscape. The nature remains intact and exuberant. The Tupi-Guarani Indians gave the name to the hilly State Park. Ibitipoca, in the Indian language, means “House of Stone” or “Mountain of the wind.” Rock is in no shortage here as they are carved by nature, forming cliffs, caves and even bridges. Because they originate from quartz, river stones are white, with the water the colour of honey, what you see is a contrast of beauty. While adding the richness of local

DO NOT MISS

in Minas Gerais

WHAT TO DO 9 To have dinner in a traditional tavern 9 To go to complex of Pampulha 9 To visit the Mineirão Stadium WHERE TO GO 9 Uberaba 9 Araxá 9 Sacramento WHAT TO TASTE 9 Pão de Queijo (cheese bread) 9 Carne de Sol (kind of meat) 9 Cachaça (popular distilled

alcoholic beverage in Brazil)

vegetation, especially orchids and bromeliads and this makes for breathtaking landscape. You should take at least three full days as there are three routes of varying difficulty for those wishing to go trekking: Water route (2.3 miles), the Top route (8 miles) and the Window of Heaven route (14 miles). The first route you will go deep into contemplation mode as you study and explore the beaches and lagoons. During the second, the sweat will start to seep through the skin and you will feel great satisfaction as you appreciate the panoramic views. The third, in turn, requires a fit and adventurous soul. On this challenging route you will visit the highlight of the park, The Window of Heaven, an open mountain which falls away into a 50m high waterfall. On all routes, a guide is a necessity, as well as light clothing, sun cream, a water bottle and food, preferably dry crackers and cereal bars, so as to not to weigh down your rucksack, also, don’t forget a torch. As well as 20 waterfalls, there are eight caves with very eerie atmospheres. Ibitipoca has many caves

Belo Horizonte: the integration between what is traditional and what is modern Belo Horizonte is able to put together these elements with elegance and harmony. An excursion through the capital of Minas Gerais is assurance of fun and culture through diverse museums, bars, performance venues and festivals that are organized there the entire year. The complex of Pampulha and the Igreja de São Francisco, with tiles and panels of Cândido Portinari, are the main attractions of the site. The artistic and cultural productions are intense. Whoever likes nightlife, the famous cachaça [popular distilled alcoholic beverage in Brazil] of Minas Gerais and traditional taverns does not remain disappointed. The capital of Minas Gerais is considered as a gastronomical pole and is known internationally as the capital of taverns. The bohemian tradition of Belo Horizonte is antique.

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Minas Gerais

Evandro Rodney / Sisema

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Botanic Garden, in Curitiba

Curitiba was a city totally designed to offer life quality to its inhabitants In Curitiba the visitor has the opportunity of getting to know the city in an unusual way: by Tourism Line, a special bus that circulates around the main touristic spots of Curitiba and may run for 44 kilometres in two and a half hours through the parks and squares. All the buses are equipped with information system recorded in three idioms - Portuguese, English and Spanish. Start the tour by Praça Tiradentes, the city’s starting point. There, take the opportunity to register the moments in front of the Catedral Basílica de Nossa Senhora da Luz (Basilica Cathedral of Our lady of Candelaria), in gothic style and restored in its centenarian in 1993.

Go to Rua das Flores, the first esplanade in the country and the most important commercial centre of Curitiba. Get to know more about the city’s traditions by going for strolls around the historical centre. In there you find the ruins of Igreja de São Francisco de Paula, Relógio das Flores, Fonte da Memória, besides old churches, big mansion houses such as Memorial de Curitiba. Set yourself to do some little shopping in the small craftwork fair that happens on Sundays. Finish the tour by Museum Oscar Niemeyer, the biggest and most modern museum in Brazil, designed by the renowned architect of the same name and admire his creations.

Other compulsory places are the Railway Museum, built in an old station of the city and Teatro Paiol, old gunpowder bunker built in 1906. The place was transformed into an arena theatre and its opening day counted on the blessing of the famous Brazilian poet Vinícius de Moraes. Do not forget to include in the route a call in the Botanic Garden. Inspired by French gardens , it has a glass house made of metal and glass, a museum and a room for treks and contemplation of the native vegetation. If the idea is to relax amid nature, go to Bosque do Papa and Memorial Polonês and to Bosque Alemão. The centenarian trees are big beauties.

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41 To get as close as possible to the plummeting water you can take a boat trip called the Macuco Safari

Adventure in Foz do Iguaçu While the world worries about the lack of fresh water, Foz do Iguaçu (Iguazu Falls) watches the discussion on this topic with ease. Before you think that the residents of the area are paying little attention, you should know that this city, about an hour’s flight from Curitiba, the capital of Paraná, is home to one of the largest

It is nice to be radical Some falls can be seen in different ways but no less radical!! The adventurers among us can enjoy the falls as you rappel down them. The drop is 55 meters and can be done with up to two people at the same time. A safety team will go down with you whilst you enjoy the beautiful view of the falls. Then, if you have any energy left, there is always the option of rafting! The best time to visit Foz do Iguaçu is between October and April, when the rainfall is more constant and the volume of water becomes alarmingly beautiful. During this season, the daily temperature will be 33 degrees or higher. Be prepared as the sun can be very hot in this region. At other times the volume of water is lower and temperatures are cooler.

waterfalls in the world. The Foz do Iguaçu has an amazing 275 falls. Diving and swimming are prohibited due to the force generated by the falling water. The view from the lookout is extremely beautiful and should not be missed. Iguazu Falls is located in the extreme west of Paraná, in a region known as the Triple Frontier. The name is due to the geographical position as Foz do Iguaçu separates the countries of Paraguay and Argentina, two of Brazil’s neighbouring countries. The falls can be seen from both the Brazilian and the Argentine sides. The Garganta do Diabo (Devil’s Throat) at 150 meters wide and 80 meters high is the most spectacular of all the falls. It also helps divide the two countries. To get as close as possible to the plummeting water there are two ways. The quietest is walking through the observatory and the most radical is taking a boat trip called the Macuco Safari. This mini adventure starts early as a car will pick you up for a drive along the river. There is a bilingual guide in the car and they will explain all about the plants and trees in the region and there is always the possibility of seeing some animals along the way, because Iguaçu is in a National Park and its forests are protected. After this drive there is a short trek of 400 meters to the start of the boat ride. From here on, it is a 30 minute long shower as you see the falls from the most privileged angle. The price of this trip costs around of £45, depending on the exchange rate.

DO NOT MISS

in Paraná

WHAT TO DO 9 To explore the Museum Oscar Niemeyer 9 To visit the Botanic Garden, in Curitiba 9 Go to Rua das Flores, the most important commercial centre of Curitiba WHERE TO GO 9 Paranaguá by train 9 Morretes by train 9 Ilha do Mel WHAT TO TASTE 9 Barreado, most popular food in Paraná 9 Candy of banana in Morretes 9 Arroz de carreteiro (kind of rice)

LGBT TOURISM

Pernambuco

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Natural beauty in an exciting and gay friendly destination

Porto de Galinhas and beach of Boa Viagem

Rafa Medeiros

The state of Pernambuco is one of the most visited by LGBT in Brazil. Besides Rio de Janeiro, Santa Catarina and São Paulo, the state is considered by the LGBT a gay friendly destination. Aiming to attract more tourists in this segment, in 2009, a guide that lists the main attractions, tours and services for this audience was created. Moreover, the state is creating a seal, the Happy GO, which will signify and promote these establishments. The seal will also be an incentive for creating a calendar of events for the LGBT audience. The Secretary of Tourism of Pernambuco and Recife, in partnership with the Recife Convention & Visitors Bureau, intend to list the parties and events that already exist for this segment, and also create others in various places. Those visiting the city in 2013 will be able to participate as they will begin the week before Carnival. A series of parties along Boa Viagem, the main beach in the town, will also be organized. Like all northeastern states, the main attraction in Pernambuco is its beautiful beaches. Visited by many LGBT’s, Calhetas Beach is located in Cabo de Santo Agostinho, just 33 kilometers from Recife. Its crystal clear waters are an invitation to dive and to see various coral formations. Another highlight of the area is the worldwide famous Artur Bar where celebrities regularly visit. Its specialty is the hospitality and, let’s not forget, the delicious seafood. Near Cabo de Santo Agostinho is Ipojuca, which is home to the beach of Porto de Galinhas, which is another paradise that makes Pernambuco’s coast one of the most beautiful in Brazil. There are 18 kilometers of beaches and among the main features are the clear, warm waters and the white sand. The coconut trees that complement the landscape also help create some very spectacular scenery. The highlights are the immense natural pools and the coral reefs. Diving is the favoured activity to closely observe the fauna, flora and the beautiful reefs.

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Catamaran outing and air view of Recife

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Fotos: Rafael Medeiros

Recife: a vibrant capital The capital of Pernambuco combines unique features that offer an unforgettable experience to visitors. Among its key attributes are the cultural effervescence, fine gastronomy and of course the stunning nature. The nine kilometers of beaches are in itself an invitation for a good walk or even a dip in the natural pools formed by the reefs. The promenade is very busy and has a good infrastructure to service tourists. A must do is the boat ride down the Capibaribe and Beberibe rivers. As well as Recife’s architecture, the trip focuses on the many bridges in the city. Each one has its own character and history, which are explained in detailed by the tour guides. You can see historic buildings, mansions, palaces and squares from a different angle – a unique experience. The cultural itinerary around the city also includes a visit to various important landmarks such as the Francisco Brennand Atelier. There you will find various sculptures inspired by mythological and literary figures. There are also paintings and tile panels made by the artist and a garden designed by Burle Marx with water features including ponds and fountains. Another recommended tip is a visit to the Golden Chapel. The ceiling and walls of the church are filled with sacred paintings. For those fun lovers who prefer a greater contact

with nature, Recife offers such attractions as the Dois Irmãos Park, the trails around the Botanical Garden, Jaqueira Park and one of the newest parks in the city – Dona Zilu, which is located in Boa Viagem and designed by Oscar Niemeyer. If you find yourself in Recife and don’t stroll through the hills of Olinda – which are less than ten kilometers from the capital – it will be considered sacrilegious. Full of ups and downs along stone streets, the city is surrounded by baroque churches filled with Portuguese tiles and gilded woodwork. The Monastery of São Benedito is one of the places to visit. There you can admire a painting of St Sebastian from the 16th century, which was donated by the Vatican but make sure you see its baroque altar which is made of cedar plated gold. It may even be a little tiring, but a walk to Alto da Sé is extremely rewarding. You can loose yourself whilst considering the sunset and the panoramic view of the city and its coastline. It is an almost indescribable experience. Another attraction of the place is its famous tapioca, a typical dish from the Northeast made from starch flour, and they can be filled with either sweet or savory fillings. Locals assure that the tapioca served at Alto da Sé is the best in the world. It is definitely worth a visit to experience it out!

DO NOT MISS

in Pernambuco

WHAT TO DO 9 Boating on the Capibaribe and Beberibe rivers / Recife 9 Swimming in natural pools / Porto de Galinhas (Ipojuca) 9 Watching the sunset at Alto da Sé / Olinda WHERE TO GO 9 Cabo de Santo Agostinho 9 Ipojuca 9 Olinda WHAT TO TASTE 9 Bobó de Camarão (Shrimp stew made with cassava) 9 Beijupitanga (Beijupirá fillet with cashew rice and pitanga sauce) / Porto de Galinhas (Ipojuca) 9 Tapioca in Alto da Sé / Olinda

Edinah Mary / Acervo Funcaju

Overview of Ivo Prado Avenue, in Aracaju. Tourist get delighted with Sergipe’s gastronomy at Praia do Refúgio and Museu da Gente Sergipana (Museum)

WTM - London - November 2012

Sergipe

Cultural and touristic diversity in Aracaju Geared to answer to different markets and audiences, Aracaju gets ready to assist the tourist in all segments. In Brazil, according to Ministry for Tourism data, LGBT (lesbians, gays, bisexuals and trans-genders) Tourism has been growing in an accelerated rhythm. They are people who enjoy travelling and exploring the new and the good. As it wouldn’t be fair to place it sideways, the bet in Aracaju is on diversity. Today in Brazil, it is estimated that 10% of the population is constituted by homosexuals, that is, approximately 18 million people. Presently, LGBT market has the eyes of the globalized world on it and Brazilian Northeast is a place still to be explored by this public.

In this context, Aracaju shows itself as a surprise with its beautiful landscapes, cleanliness, culture, culinary, art and a quite cozy people. The most important peculiarity of the State of Sergipe is that it is able to receive such touristic segment which has a high purchasing power and show they are anxious to explore new routes. Bars, expert tours, and world feasts such as the LGBT Pride Parade, are already part of the calendar of big events in the city. Aracaju is a tranquil city, safe and cozy. Ready for the touristic market, Sergipe’s capital has natural attractions - beaches, rivers, marshes -, flavoured gastronomy, mainly marked by sea

flavours, and an excellent urban infrastructure. The local population and the visitors have a big diversity of cultural and leisure equipment such as museums, art galleries, convention centers, theatres, parks, night clubs and show houses. Thanks to the integrated public transport system, it is possible to get acquainted with Sergipe’s capital with a single ticket that allows the passenger to take any buses as he/she wishes. And for those who enjoys riding bikes, Aracaju offers more than 50 km of bike paths. The city also counts on a quality hotel network, bars, restaurants and, the most important, a merry and hospitable people.

Many attractions

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Beaches – There are approximately 35 kilometers of coast, fine and firm sands, perfect for strolls; warm and shallow Waters, excellent for bathing; besides structured bars and restaurants. The integrated public transport system allows easy Access to them all. The beaches of Atalaia, Aruana, Robalo, Náufragos, Refúgio and Mosqueiro are outstanding. Atalaia – Considered to be the most beautiful postcard of Aracaju, the beach of Atalaia is the most famous and the nearest to downtown Aracaju. It is in the hem of Atalaia that the best bars, restaurants, night clubs and hotels of the city are. Besides the children park there is the luminous fountain with water ballet, lakes, places for radical sports practice, tourism police station, oceanarium and Centro de Arte e Cultura J. Inácio. Crab’s Catwalk – It is a stylish complex of bars and restaurants on the hem of Atalaia, where it is possible to find the best in Sergipe’s cuisine and taste one of most popular snacks in Aracaju: crab, served either with vinaigrette or as the main ingredient for samosas, little broths,

Central Market and beach of Atalaia

Historical Downtown – Region sheltering the most important churches, squares, old big houses and historical monuments of the city. It has markets, museums, crafts center and typical local food, besides a vigorous commercial area and an exclusive lane for pedestrian shopping between the pavements of the streets João Pessoa and Laranjeiras. Markets – Completely redeveloped stemming from the original architectural project, s Antônio Franco and Thales Ferraz markets were transformed into cultural, leisure and crafts places. In the surrounding area is the new central market Albano Franco, animportant supply center of the capital. Colina Santo Antônio – First urban compound in the city, it was in Colina do Santo Antônio that took place the meeting of the province’s assembly deciding the transference of the capital from São Cristóvão to Aracaju. Its peak offers a panoramic view of the river Sergipe’s estuary and Santa Luzia island.

DO NOT MISS

in Sergipe

WHAT TO DO 9 To take part in Pré-Caju, major Carnival preview 9 To visit Thales Ferraz Market 9 To get to know Mercado Central Albano Franco WHERE TO GO 9 Museu da Gente Sergipana 9 Restaurante e Casa de Forró Cariri 9 Museu de Artesanato WHAT TO TASTE 9 Sun-dried-meat and braised surubim 9 Crab, served with vinaigrette 9 Broths of fishes

André Moreira/Acervo FUNCAJU

seafood stews, little rinds and shellfish platters.

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AndrĂŠ Moreira/Acervo FUNCAJU

WTM - London - November 2012

Exploring Brazil by sea

CRUISING

Over 270 cruise routes on the Brazilian coast will be available to foreign visitors stemming from next November. Taking seven night trips, the tourists will have an opportunity of visiting the main Brazilian destinations. By April 2013, 15 ships of big maritime companies will be available in several places in the country. Please, verify some of the options for travelling aboard such cruises. For Costa Fascinosa - the big ship from Grupo Costa Cruzeiros – there are nine day routes, passing by the Brazilian cities of Santos, Rio de Janeiro and Porto Belo, in Santa Catarina. Trips still include Punta Del Este (Uruguay). Costa Fascinosa has been inaugurated last May and will be in Brazil for the first time. Besides discovering the landscapes of such places, the tip is to spend a day in Samsara Spa. Aboard Fascinosa, the traveler has access to the fitness centre, 12 therapy rooms,

saunas, rest rooms, thalassic therapy pool, Turkish bath, chromo therapy and exclusive restaurant. Aboard Costa Favolosa, also being initiated on Brazilian waters, the international guests reach, the foreign visitor’s consumption dream. The ship goes along the shores of Salvador and Ilheus, south of Bahia’s coast. Favolosa’s routes reach Ilhabela and Rio de Janeiro. If the idea is to exploit further the Argentinean and South American territories, the alternatives are Costa Serena and Costa Fortuna. They are geared to head to Buenos Aires, Punta Del Este and Montevideo. MSC Cruzeiros also has a big offer of trips around the Brazilian coast. Two ships – MSC Fantasia and MSC Magnifica – make their debut in the country. Aboard Fantasia, those searching for sophistication may choose MSC Yacht Club. It has 71 luxurious cabins and its guests can count on private reception room, restaurant, lounge and swimming pool. From there, they can see beautiful landscapes of Ilhabela, Ilha Grande/ Angra dos Reis, Rio de Janeiro, Búzios and Salvador. Besides such destinations, cruises aboard Magnifica include visits to Ubatuba, Ilhéus, Maceió, Punta Del Este, Montevideo and Buenos Aires. The company also confirmed the ships MSC Orchestra and MSC Musica travelling

MSC Fantasia; pool of Zenith ship and luxurious cabin of Costa Fortuna

around beautiful Brazilian islands. For those searching for more relaxing days, the ships Grand Celebration, Grand Holiday and Grand Mistral are the correct tips. The cruise trips are shorter – four days – and are offered with beverage packet included. The tourist doesn’t need to worry about dressing up in gala to have dinner with the captain. All are invited to take part in La Noche Blanca, when they wear white and can get acquainted and take photos with the captain of the ships in a more casual way. Those three cruises go by the Brazilian cities of Rio de Janeiro, Ilhabela, Porto Belo, Angra dos Reis, Búzios, Itajaí, Salvador and Ilhéus. The “all included” system is also available on the cruises of Pullmantur. The ship owner has three ships on Brazilian waters: Empress, Sovereign and Zenith. On them, meals and beverage on all areas of the vessels are included in the total price for the trip. Pullmantur’s routes will cover the whole of the Southeast and Northeast of the country. Visitors may go to the cities of Recife, Salvador, Rio de Janeiro, Santos, Itajaí, São Francisco do Sul, Búzios and Vitória. For luxurious trips in the open sea, the ships Splendour of The Seas and Azamara Quest, from the group Royal Caribbean, are ideal. Totally renewed, Splendour of The Seas will initiate its navigation along the Brazilian coast in December and its routes contemplate North and South Brazil such as Santos, Ilhabela, Búzios, Cabo Frio, Rio de Janeiro, Salvador and Ilhéus. Some trips include visits to Argentina and Uruguay. On the Azamara Quest, travelers haves the opportunity of taking longer cruises. Some of them even reach 16 nights. The ship departs from Rio de Janeiro and Buenos Aires with stopover in Natal, Recife, Salvador and Paraty. On the inner area, its gastronomy should be highlighted.

Service Costa Cruzeiros www.cruzeirosgrupocosta.com.br; www.costacruzeiros.com.br / (55-11) 2123-3655 Ibero Cruzeiros www.iberocruzeiros.com.br ; (55-11) 2123-3655 / (55-21) 2220-0505 Royal Caribbean www.royalcaribbean.com.br; (55-11) 4949-3100 Pullmantur www.pullmantur.com.br; (55-11) 3958-4800 MSC Cruzeiros www.msccruzeiros.com.br; (55-11) 5054-9500 / (55-21) 3535-2999

TECHNOLOGY

Brazil on a click the target public. Besides logging in Brazil’s page on Facebook, the application is linked to the Brazil’s Brand Channel on the Youtube. Such channel - developed in partnership with Google assists foreign tourists to plan their trips to Brazil in an interactive way, with images, videos and detailed information on what’s to be done in the country. When logging in the page, the tourist should questions: when the trip to Brazil will answer four qu happen? How long, with whom and which is the (shopping, entertainment, sports, beach, nature gear (shopping Then on, the tool makes a list of and culture). T and attractions available to the internaut. destinations an the tourist can see videos On Brand Channel, C posted by other othe visitors and spot the destinations on Google Maps. Ma Yet, on Trip Planner, there will be tips available availabl on TripAdvisor and, finally, he will with friends on Facebook. share his/her selection s tool developed by Embratur was the Another too Viaje Legal (www.viajelegal.turismo. online guide V contains information on how to proceed, gov.br). It conta for example, in case of missing luggage, flight delay, caution to be taken when hiring services. and the cautio The site also informs on the file on touristic providers of the Ministry for Tourism services provi which should always be consulted – Cadastur – w whether agencies, guides, hotels, to confirm w touristic carriers carri are regular bona fide traders.

Palm top applications: do not miss a consultation! See some of the essential applications for first time travelers or not. There are programs of the most varied type, adequate to the most varied type of travelers, in order everything goes right with the so awaited trip. 9 Brazil 360° Embratur has developed an application allowing Brazilian touristic attractions videos in 360 degrees to be watched. The tool enables viewing of panoramic images of the main touristic attractions of World Cup FIFA 2014 seat cities. To go to such destinations and feel as if they were actually in Brazil, the foreign tourist needs to install the application “Brasil 360 graus”, only available in App Store (for iPhone). 9 Infraero Voos The tool is used to update flights schedules for the main Brazilian airports in real time. The application also includes the Passenger Guide for those traveling by plane. (for iPhone and BlackBerry). 9 Rio Wonders Allows the person logging in to have information corresponding to a complete touristic guide of Rio de Janeiro and its surroundings. Handling of it is extremely

easy. After installing the application in his/ her device, the user finds a menu with 10 channels, besides two inner applications: Meu Programa and Help Talk, which assist the tourist to communicate through over 400 readymade sentences, in audio, translated into Portuguese (for iPhone, Android, iPod Touch or iPad). 9 SP Mobile Make touristic and cultural information available on the city of São Paulo. It contains hotel, restaurant, hostels tips and other useful information such as telephones, services, routes and maps. The tool Click To Call, which identifies telephone numbers and the requires just a click on the very text, is outstanding. Besides that, there is a possibility of logging in the sites of the establishments, searching filters, using georeferential, GPS and calculation of the itineraries (for smartphones and tablets). 9 Minas Gerais Tourists may log on basic information on Minas Gerais touristic destination to edit the next trip throughout the state, get tips of hotels, routes and touristic attractions, restaurants, general information and much more (for iPhone and Android). 9 Guia Rota 232 Gastronomy, crafts and other cultural tips

of Pernambuco are contemplated in the application. The tool comprises 95 establishments situated along the 553 kilometers of this motorway, considered to be the “backbone” of the state (for iPhone and smartphones with Android system). 9 Curtacuritiba It is a guide of Parana’s capital where it is possible to find touristic attractions such as parks, woods and museums. The tool counts on a monthly events calendar. The free application brings both, information on tourism and services, lodging, gastronomy and orientation on how to move around in the city (free in the Apple Store and in the Android Market). 9 Bahia The official tourism portal of the state (www.bahia.com.br) counts on a mobile version. Although more reduced, the mobile version answers to the demand for quick information, with the sessions on cities, touristic segments, happenings (cultural program), news and time forecast of all touristic towns in Bahia. The whole content is available in three idioms: Portuguese, English and Spanish (for iPhone, blackberry and smartphones).

WTM - London - November 2012

Presently, the majority of people know the meaning and usefulness of applications, programs developed with an aim at making the performance of users’ practical activities easier, being them either on computers or on mobile phones. Several companies started to bet on such strong interaction tool. It is the case of Embratur (Brazilian Tourism Board, which intensifies its bet on digital media as a platform for dissemination abroad of Brazilian touristic destinations. The reinforcement of such strategy is based upon market indicators. Around a third (30,9%) of foreigners visiting Brazil organize their trip on the internet, according to the survey Demanda Turística Internacional de 2010 (2010 International Touristic Demand) carried out by Fundação Instituto de Pesquisas Econômicas (FIPE). Embratur has marketed a new tool for digital communication intended to contribute to Brazil’s highlighting among international destinations. On Facebook, the application Trip Planner (www. facebook.com/VisitBrasil) displays information on practical aspects of your trip to Brazil. The objective is to create a direct link with the traveler. The new application allows a contact of potential tourists with Brazilian touristic products suppliers. Trip Planner is linked to the other Embratur’s digital tools spreading publicity about Brazil amongst

SPORTS Rafael Ribeiro/CBF

©Getty Images

WTM - London - November 2012

©Getty Images

Confederations Cup, happening between June 15 and 30, 2013, will take place in 6 out of the 12 seat cities of 2014 World Cup

Confederations Cup: general rehearsal for the World Cup 2014 FIFA World Cup Brazil has already started for the host country. Preparatives are in advanced stage as well as the stadia final building phase. So are the other works which are going to make the access to the games stage easy and tourists’ comings and goings in the cities. The general rehearsal for the big event will be in 2013 already, when the Confederation Cup takes place. The competition, assembling eight national teams between 15 to July 30, will take place in six out the 12 cities receiving the World Cup in the following year. Besides Brazil - the host country, and Spain – the present world champion, the tournament will have representatives of all continents. Mexico, Concacaf’s (Confederation of North, Central American and Caribbean Association

Football) champion; Uruguay, champion of Copa America; Italy, Euro Cup’s vice-champion; Japan, Asian champion; and Tahiti, Oceania’s Cup champion, have already assured their places in the competition. It only remains the decision on the African representative, to happen in the beginning of next year, when the champion of the African Nations Cup – to be held between January and February 2013 in South Africa- will be known. Soccer stars like Neymar, from Brazil; Iniesta, from Spain , elected 2012 Euro Cup’s best player; and the contentious Mario Balotelli- from Italy, will exhibit their talents searching to win the Cup on the Brazilian pitches. The major winner of the competition is Brazil herself, holding three titles, including from the two last editions: in 2005, in Germany and in 2009, in South Africa.

Besides ousting Spain’s rule – present world and European champion –, Brazilian mission in the competition is to test the structure being built for the World Cup and its organizational capacity for such great event. The federal capital - Brasilia – will host the opening, on June 15, having the Brazilian national team on the pitch. The great final will take place in the legendary stadium of Maracanã, in the very beautiful city of Rio de Janeiro. Belo Horizonte, Fortaleza, Recife and Salvador will also host games. Brasília will host the opening match only. The other seats will host three each one of them. In the first phase Brazil will still play in Fortaleza and Salvador. Although it is not going to host any game, the city of São Paulo – stage for the World Cup opening ceremony – will also play an outstanding role in such competition. The official lottery for the competition games will take place in the city on December 1st, when the first phase matches will be set.

The ball is going to be rolled over in only 12 cities. Football lovers of the whole world will turn their eyes to Brazil between July 12 and 13, 2014, in the towns selected for the games. Nevertheless, for who really intends to get to know the tourist attractions in the country, there is a world of options beyond the official stages of the World Cup. In the beginning of 2012, the Tourism Ministry selected not less than 88

Investiments in labour force and infrastructure Besides the investments that are being made by the cities and the states, the Tourism Ministry recently announced a reinforcement of some R$ 110 million for works on infrastructure in the host cities. New Tourist Information Centres, sign and access works will be set up with such money. Labour force qualification to assist the tourists is also one of the priorities of the Ministry. The body intends to qualify 40 thousand professionals in 117 towns under the Pronatec Copa program. They are free professional courses, all geared to occupations in the tourist trade. Besides Libras (Brazilian Sign Language), there is also English and Spanish training.

products out of 184 destinations, as a focus for the country’s promotion. They are attractions up to three hours (by road) or up to two hours (by air) from the host cities of the world cup. So, the Tourism Ministry hopes to encourage visiting of more attractions, distributing the flow of visitors by different destinations. According to the body’s estimations, there will be 7.8 million domestic trips during the competition. 600 thousand foreigners are also awaited and it is estimated that at least 25% of such public will visit attractions outside the host cities. Another attraction for the tourists who

will be in Brazil for the World Cup are the so-called Fun Fests. 12 big screens are set in public places for people to follow the games. 12 tourist spots have been chosen to host such events: Praça da Estação (Belo Horizonte), Esplanada dos Ministérios (Brasília), Parque de Exposições (Cuiabá), Parque do Barigüi (Curitiba), Praia de Iracema, Aterrão (Fortaleza), Memorial Encontro das Águas (Manaus), Praia do Forte (Natal), Praça Glênio Perez (Porto Alegre), Marco Zero (Recife), Praia de Copacabana (Rio de Janeiro), Jardim de Alah (Salvador) e o Vale do Anhagabaú (São Paulo).

Get to know the host cities and their stadia City

Stadium

Number of Games

São Paulo

Arena Corinthians

Rio de Janeiro

Maracanã

Minas Gerais

Mineirão

Brasília

Estádio Nacional

Curitiba

Arena da Baixada

Porto Alegre

Beira Rio

Cuiabá

Arena Pantanal

Manaus

Arena Amazônia

Natal

Arena das Dunas

Recife

Arena Pernambuco

Fortaleza

Castelão

Salvador

Fonte Nova

WTM - London - November 2012

World Cup in Brazil: further beyond the 12 host cities

Fotos: ©Getty Images

Ezra Shaw

Clive Rose

WTM - London - November 2012

Harry How

Cameron Spencer

Michael Steele

Clive Mason

Jamie Squire

A renewed city for the First South America Olympic Games There aren’t missing reasons for 2016 Olympic and Para Olympic Games to be unique. Besides being the first time the event takes place in South America, the elected city - Rio de Janeiro – is the first in the world to be declared Humanity’s Cultural Heritage. The title has been conceded other 18 times, but never a whole city got such acknowledgment. Shouldn’t the landscapes of Cidade Maravilhosa be enough, the preparation started in 2009 and is in accelerated rhythm for the city to be totally renewed to receive the planet’s best athletes and tourists as well as it is possible. The volume of investments in infrastructure works may overtake R$ 30 billion and the main concern is urban mobility. The city will gain public transport

corridors of high capacity, new roads, reform and enlargement of underground and urban trains systems, as well as the conclusion of the Road Arch in the metropolitan region. Tom Jobim International Airport will also undergo improvements to receive the big flow of tourists during the Games. The hotel industry is getting ready and until 2016 the city will approximately have 50 thousand apartments. The port is among the several areas to be redeveloped by the project Porto Maravilha. It is a historical region of the city which is undergoing deep urban interventions with new buildings, hotels and public spaces, besides two museums. Maracanã surroundings, as well as Quinta da Boa Vista, will also undergo improvements. Good news for the cariocas (people from Rio) is that Guanabara Bay will be totally unpolluted.

Structure– The main structures for the games are being built in the region of Barra da Tijuca which will concentrate 20 modalities, corresponding to 56% out of the total. They will be 14 settings in the whole, besides the Olympic Village, which will have 31 buildings of 17 floors each. There will be 3,604 apartments with 10,064 rooms in the whole. The place will also have a training centre added to it. Besides Barra, the legendary state of Maracanã will have four settings. The district of Deodoro will shelter the Radical Park, where cycling competitions will take place, and the Modern Pentatlo Centre. Rio de Janeiro Olympic Games will take place from August 5 to 21, 2016 and the Para Olympics, from September 7 to 18.

Tourism Minister, Gastão Vieira

According to the international promotion elaborated by the Ministry for Tourism allied to the implementation of a policy with strategic actions geared towards the main issuing destinations, the United Kingdom market is seen by the Brazilian Government as one of the countries selected for the Aquarela program, from Embratur. The tourism minister, Gastão Vieira, is of the opinion that the United Kingdom is an important partner for the Brazilian touristic activity. “It is one of the main issuing markets for the country and is part of the planning priorities for international promotion by the Ministry of Tourism. When following the planning of the last Olympic Games hosts, we had the opportunity of establishing an exchange of projects that will be valuable for the preparation of mega-events which are coming soon”. The minister remembers that the United Kingdom is listed on Plano Aquarela 2020 as one of the main markets of highest priority for Brazilian touristic promotion. “Such ranking is related to the volume of British tourists that visit Brazil annually (149,564 in 2011, according to EMBRATUR’s Statistics Annual Book) and to the political and economic importance of the United Kingdom. And this shows the great potential of growth in the export of tourists to Brazil”.

By commenting the recent launching of the promotional campaign of the Brazilian Government with the theme “The world meets in Brazil. Come to celebrate life”, July this year, in London, the minister Gastão Vieira stresses the importance of such initiative. “We would like to show Brazil as a country of unique culture, but diversified. Good reception, joy and pleasantness o four people are marks o four nation”, he highlights. He also stresses that the Brazilian team wants to learn with the Londoners regarding the item organization and that will take lessons of competence and dedication in the organization of the last Olympic Games and reminds that Brazil waits with wide open arms to host tourists of the whole world. “Come to celebrate life with us”, states. For 2013 the objective of the Ministry for Tourism team is to intensify the actions to accelerate competitivity of some of the main destinations in the country. In the opinion of Minister Gastão Vieira, international promotion actions only are not enough, the implementation of touristic development programs on national routes in order to open room for a regional approach of the national touristic product, thus benefitting the qualification of hospitality tourism, is also necessary.

A potential market in expansion Keeping an eye on the United Kingdom, which presently occupies the second place among the European countries in the item of the markets which mostly spend on international tourism, reaching 36 billion euro in 2011, the Ministry for Tourism team has been trying to show the cultural diversity of Brazil as one of the key elements in the promotional campaigns. It is never enough to remind that the countries of the European continent sent in 2011, 1,6 million tourists to Brazil – around 30% out of the total foreign visitors. Great Britain is an important piece in such context: from 2008 to 2011, Brazil hosted 670 thousand tourists from that country who had leisure as the main reason for the trip. Last year, 38% of the British visitors included our country in their vacation plans in search for leisure. The business and events segment came second, scoring 20% out of the total. Profile – On leisure trips – still according to 2011 survey, sunshine and beach still is the favourite postcard, holding 41% of the preference. Cultural tourism calls attention: 27% of Brits have been to the country in search for attractions and artistic expressions. Brazil – The minister of Tourism, Gastão Vieira, stresses the importance of this activity as development factor, able to generate jobs and improve life quality of Brazilians. “Tourism is a very important factor for job creation. I remind you that Brazil has a vocation to be world leader in Tourism, an activity that may improve life quality of the Brazilian populations”, states. The minister also reminds that through the Ministry for Tourism some R$ 13,2 billion were invested in the last ten years to improve infrastructure in towns of the whole country. Among the accepted projects are construction and enlargement of airports in the main national touristic destinations.

WTM - London - November 2012

Brazil and United Kingdom, a strategic partnership of fundamental importance

WTM - London - November 2012

Brazil: besides leisure and landscapes, vocation for sports

Brazil hosts in 2014 the next edition of the World Cup. Connoisseur of the British passion for soccer, the Brazilian Government has been developing a series of promotion actions for the United Kingdom. In 2016 will be the turn of the Olympic Games, in Rio de Janeiro, when thousands of tourists are expected, not only from Europe, but from other continents also. Conscious of the opportunities generated by those mega-events, Embratur, body responsible for the promotion of the country abroad, is present in this edition of WTM with the aim at narrowing the relationships with the market in the United Kingdom and, at the same time, to promote the destination in the main European issuing markets. In the opinion of Embratur’s president, Flávio Dino, the activities and big sports events may represent an excellent tool for Brazilian tourism growth. “Investment in sports has important reflections on the projection of the country’s image abroad and, thus, therefore, influences the foreign tourists entry, both in the tourist segment and sports”, he evaluates. Embratur’s president adds that presently sports tourism attracts only 1.7% of foreign visitors to Brazil. “To hold mega-events such as the World Cup and the Olympic Games, added to investment in sport, will contribute for the change of such scenery, encouraging the attraction of tourists interested in the sports practice”. The executive officer reminds us that Brazil, besides the natural attraction and the cultural diversity, relies on hospitability as an important factor. Flávio Dino stresses that there were surveys held proving its success. “In the opinion polls held annually with foreign tourists, it may be possible to prove that a big differential is the kindness and interaction capacity of our people”, he explained. Embratur’s president admits that Brazilian tourism still needs to get ahead, but reminds that a whole strategy is on the way to increase the flow of international tourists. “ We have objectives which are permanent challenges for us. Obviously it is impossible to imagine a comparison with tourism of France. They already made tourism before we were an independent country. I also remind you that 83% of the tourists who visit that country are Europeans. Whilst we have conditioning factors and even difficulties with our neighbours of South America. Only now certain ways start to be opened, allowing a further integration. We have long lasting projects, but they are indispensable for us to host more tourists than the Eiffel Tower someday”, he admitted.

Embratur’s president, Flávio Dino

Figures depicting growth Business Tourism- Since 2003, Brazil jumped from the 19th position in ICCA’s ranking for the 7th, in 2011. The country registered a growth of 10 % in 2010 to 2011 events (from275 to 304). The number of cities with ICCA’s standard events grew 18% (from 48 to 57). To consolidate the national vocation to hold international events, Embratur invests R$ 1.9 million in the Support to Attraction and Promotion of Events Program. The initiative, published by the Federal Official Press, tries to support the public bodies and charity organizations to attract congresses and international sports events to the country. Promotion – Embratur initiated a program with 14 promotion events for the main international issuing markets, called Goal to Brasil. The events have as focus the promotion of Brazil as destination seat for 2014 World Cup and are directed to agencies, tour operators and opinion makers. The new publicity campaign on the dissemination of Brazilian touristic destinations, however, launched in July, in London, had as novelty the focus on the country’s cultural diversity. International Tourism – The number of international visitors to Brazil increased 5.3% in 2011, by comparison with 2010. In the past, 5.4 million tourists got in the country against 5.1 million in 2010. The increase was pushed by the growth of 10.3% in the number of South Americans who arrived in Brazil — from 2,384,186, in 2010, to 2,628,957 in 2011. The foreign tourists who have been to Brazil in the first semester of this year spent 6% more than those who visited the country in the same period last year.

WTM - London - November 2012

Brasil Focus on World Cup and Olympic Games to Catch Brits

For years, Britain has been kept in the group of major tourist exporters to Brazil, becoming one of the most important markets for the country. Such history – altogether with other items – classified her as a high priority market for Plano Aquarela 2020, carried out by Instituto Brasileiro de Turismo (Embratur), which guides Brazil’s promotion actions abroad. Last year only, 149.564 Britons visited Brazil, a figure corresponding to 2.75% out of the general entry for international visitors. Such results ranked the country as 11th major tourist exporter in the year 2011. By being considered priority market, Britain is the focus for several promotional actions of Embratur aiming at attracting more tourists by means of calling attention to Brazilian products. To reach such objective, the Institute is present in several work fronts with comprehensive actions in social networks, publicity, international press relations and approach to tour operators and local tourism agents. In the opinion of Marco Lomanto, products and destinations director of Embratur, British market deserves special attention. And so, during and after 2012 Olympic Games several actions were taken in the country. “The focus was and will be the promotion of the seat cities of 2014 FIFA World Cup. As the big events are getting near, we intend to show the country’s potential to host them and the main touristic attractions of the cities which will stage such great sports spectacle”, said the Executive Officer. According to data of the 2011 International Touristic Demand Study, around 80% of those visitors were satisfied with their stay and 91% manifested the intention of returning to the country. “We act in several work fronts. The relationship with the trade, which include road shows, workshops and sales training, has as its goal to provide such public with information regarding Brazilian destinations and, thus, increase the marketing of Brazilian touristic products”, emphasizes the executive officer . He completes: “The relationship with the British press includes assistance to local professionals by rendering varied information on tourism in Brazil”.

Marco Lomanto, products and destinations director of Embratur

Partnerships between public and private sectors Embratur’s Products and Destinations Director, Marco Lomanto, stresses the importance of “the union between the government and the entrepreneurs” during the sports mega events in Brazil. According to him, there was a “tariff agreement on hotel accommodation during the games in London”, he exemplifies. Brazil should host 380 thousand tourists during the sports event, EMBRATUR estimates. The public body also calculates that the estimated investments of US$ 14 billion will provoke a movement of US$ 51.1 billion. The figures are from the Study of Potential Social and Economical Impacts of 2016 Olympic Games on the city of Rio de Janeiro, developed by Fundação Instituto de Administração (FIA) for the Ministry of Sports.

United Kingdom: a challenging market for Brazil

Marcelo Pedroso, director of International Markets of Embratur

results as seat for the big sports events which will happen in the next years”, said Pedroso. During the meeting, the director of VisitBritain made the entity available to the Brazilian Government and acknowledged the importance of information Exchange between the countries with the aim at improving the practices of the issues referring to Tourism. “One o four main concerns was to identify the negative points and the problems that could exist with the Games, because, starting from there, we could take initiatives to solve the issues or minimize their effects”, pondered Beecham. Still according to him, the 2012 London

Olympic and Para-Olympic Games left a legacy which is already visible for the country. “To have consciousness of Tourism importance for the United Kingdom before such moment was crucial for us to start to collect the crop. We used London as a step for the tourists to continue to get acquainted with other destinations in the United Kingdom”. Another important issue, raised by Beecham, was the constant partnership between the public and private initiatives. “The union between government and entrepreneurs was a decisive factor for the construction of a positive image. As an example, we can quote a tariff agreement for hotels during the Games”.

India and Israel, also could take part in the course. The program’s last edition, which from now will have another shape, occurred in 2009 and, presently, there are around 500 Expert Agents on Brazil. In the executive officer opinion, the role of the tour operators and the agents suffered two impacts alongside the decade. It was globally hit by the world economic situation – given the international crisis, mainly in Europe and, adding to it, the fact that the market underwent, recently, by a process of technology incorporation, breaking the concept of client/ travel agent. “Such situation hit hard the local markets. The European, to organize either a vacation trip or a week-end in Europe, plans alone his/her trip, books hotels and buys tickets. The client who is going to take a long distance trip is more dependent. The European coming to Brazil, for instance, does not know our country, becoming more dependent on the agent”, he presupposes. According to him, within such context,

Embratur stresses the agents functions. “For us , the travel agents network is very important, because it offers further assurance to the client. More and more the travel agent has the role of selling a place he/her already knows, he has already been to. So, the assurance the agent gives, besides the agreement, is a personal one, from experience”, he ponders. Besides the reformulation of the “Agentes Especialistas em Brasil”program, theyear of 2013 also seems to be marked by the return of the Brazilian Tourism Offices Brasileiros de Turismo (EBTs), which stopped to work in June 2011. I fev everything goes right, Embratur’s expectations are for them to resume their activities until the end of the first term next year. “Besides the 10 ETBs we already had, we incorporated one in Holland, one more in the United States and another in South America”, states Pedroso.

EBTs back in 2013 The program “Agentes Especialistas em Brasil” ( Expert Agents on Brazil) will follow a new shape next year. “We are going to initiate a process to renew our group of experts by means of a program that is going to have three stages: present, when they are goig to take part on some workshop or event; one virtual, through phone-conference ; and a third phase constituted by a visit to Brazil. With this better knowledge of Brazilian destinations and specific details of Brazil, such travel agent will have much more assurance to sell and offer to the client the destinations of our country”, clarifies Marcelo Pedroso. Such Embratur’s action was initiated in 2006, having as pilot countries Portugal and Spain. From 2007, there were online courses in other European, South American and North American countries. Professionals of countries considered to be “emergent markets”, such as Finland,

WTM - London - November 2012

Britain is one of the most important countries when the issue is international trips. In 2011, Brazil received 149.564 British tourists, placing the country as 11th on the listo f the major emitters. According to Marcelo Pedroso, director of International Markets of Embratur, to go even further in this market and conquer more visitors coming from such country , it is necessary to assure more air connectivity. “We see in the United Kingdom a very important opportunity. But, in order to increase the number of Brittons who choose Brazil as a destination for their vacations or businesses, it is necessary to assure more flights. It is a challenging market”, he evaluates. The responsible bodies for touristic promotion in Brazil and in the United Kingdom are going to exchange experiences as seats of the Olympic and Para-Olympic Games. The partnership was signed during a meeting held between the director of International Markets of Embratur, Marcelo Pedroso, and the director of International Markets of VisitBritain, Keith Beecham. “Our objective, by signing this new agreement, is to narrow the relationship with the VisitBritain to learn with them the best experiences as seat for the Olympic and ParaOlympic in London concerning publicity about the country as touristic destination”, explained Pedroso. The Embratur director stressed that one of the initiatives of the new partnership is to hold an event in which VisitBritain will show their main learning when holding the Olympic Games. “To learn with London’s experience will be extremely important for Brazil to empower its

WTM - London - November 2012

Hotel Industry

Above, overview of Catussaba Resort. Below, gastronomy marked by seafood and upper apartment. On the detail, Dilson Jatahy Fonseca

Catussaba Resort: true experience of being in Bahia Salvador, Bahia’s capital, has a single resort with direct Access to the beach sand: Catussaba Resort. The enterprise is surrounded by an exuberant landscape and offers regional and international gastronomy – an invitation for those who want to go to or revisit what Bahia has to offer. It is in the district of Itapuã, a place inspiring musicians such as Toquinho and Vinícius, icons of bossa nova, and is few minutes away from Salvador International Airport, between the beaches of Stella Maris and Itapuã. The guests also have easy access to touristic attractions such as Farol de Itapuã, Lagoa do Abaeté, Praça de Vinícius de Morais and Largo de Cira do Acarajé. Catussaba Resort counts

on large apartments and suites, all of them with private balcony, wireless broad band internet, central refrigeration, LED cable TV, safe and 24 hour room service. Allied to landscape beauty and to the rooms comfort, the resort still offers four interlinked swimming pools, six tennis courts (two of them multi-sports), lawn pitch, sauna, exercises room, games room, ecological area, children’s park, a minicooper lane and green area. Entertainment is also assured by the expert monitoring team working with adults and children with programs such as hydro-gymnastics, sports challenges, children’s fine arts, visit to the ecological area and voice and guitar. The enterprise makes available a Baby Service 24h, with the necessary structure for the mother and the baby besides a facility shop in the lobby. According to Dilson Jatahy Fonseca Jr., director of the network Catussaba Hotéis & Resorts, by the end of 2012, the resort is going to acquire one more area for events, with a terrace overview of the sea of Itapuã. The area will be ideal for corporate events, conventions, fairs or occasional meeting. It is also going to

count on an events expert team and the whole logistics of equipment, reception, food, beverage and thematic parties options. All such investments generate positive effects on the hotel occupation. The number of guests should increase from 2% to 4% this year. “Such impressive results are due to the constant work done during the whole year with the agencies, tour operators, partner companies, guests and officers. We try to be creative in all actions taken along the year such as the Gastronomy Festival in January”, stated Dilson, to complete: “We are experiencing a new era of progress in Salvador, with a real entry into the scene of one the big hosting city of tourists coming from the national and international air space”.

Service Catussaba Resort Locus: Alamedas da Praia, s/n, Itapuã Town: Salvador (BA) Information: +55 71 3374-8000, reservas.resort@catussaba.com.br, http://resort.catussaba.com.br/

Gastronomy

Diversity of colours and flavours

WTM - London - November 2012

Brazilian gastronomy is marked by the variety of ingredients, colours and taste. The fruits may be considered the great highlight of Brazilian cuisine

As well as the country itself, the gastronomy found in Brazil results from a big miscegenation. The diversity does not allow the definition of only one characteristic of the Brazilian culinary, which is a true mix of traditions, native ingredients and others introduced by the colonizers and immigrants along the years. Strong flavours, remarkable, unusual mixes and a great variety are some of the things that may be found in the local dishes. “Brazil may be considered a Latin American culinary pole, genuine for its flavours offers and for ingredients coming from her native land and historical colonization”, explains the chef Luiz Barbosa, from Camauê Restaurant. For him, the fact of having roots linked to the culinary of other countries of the Asian, European and African continents makes Brazilian cuisine very rich. Immigrants and colonizers of several countries introduced dishes and ingredients which, together with the raw materials found in Brazil, started to shape the country’s gastronomy. Even with such rich variety, Barbosa believes that there is still much to be discovered. Brazil is a

true laboratory for the chefs’ creativity, because everyday new ingredients appear as well as new combination possibilities. “Being Brazil such a large country, we haven’t managed to unveil all the rich varieties of all regions”, states Barbosa. “It is even easy to organize menus based upon our culinary. It is not easy to find a country with so many rich varieties of fruits, for example. Here we have copoasu, açaí palm, soursop and mango, for instance, which are national flavours and make difference on a menu”, completes. To join fruits, herbs, olive oil and vegetables found in Brazil to make a dish or even a menu is na invitation to creativity. In the Camauê restaurant, Barbosa uses a bit of local Indian culture, regional flavours, tradition of the dishes and from the culinary typical of the mills farms. “We joined the essence of homemade food and regional dishes, both from the mountains and the coast of Brazil. We also put traces of French gastronomy to give charm and sophistication to some dishes such as Caçarola de Coelho (Rabbit Cassoulet with mushrooms sauce) and Cow’s rib with red wine and fine herbs sauce”, exemplifies the chef, remembering that one of the masterpiece of the restaurant is escondidinho de mandioquinha (manioc) with duck.

Service Chef Luiz Barbosa and feijoada of Camauê Restaurant

Camauê Restaurant www.holidayanhembi.com.br/gastronomia (55 - 11) 2107-8825

Aviation

WTM - London - November 2012

How to arrive

British Airways: The airline has daily flights linking London to São Paulo. Departures happen at 9:50 p.m. from Heathrow airport, and arrivals happen at 05:20 a.m. During Brazilian Summer time, schedules change to 9:25 p.m for departures and arrivals happen at 07:05 a.m. The other way round - São Paulo-London -, flights are also taken daily with departures at 4:15 p.m. from São Paulo’s capital. The route is operated on a Boeing 747-400. British Airways still counts on frequencies departing from London to Rio de Janeiro, except for Tuesdays. Flights depart at 1:15 p.m. from London and land in Cidade Maravilhosa at 8:55 p.m. During Summer time, the plane departs from London at noon, landing at 9:50 p.m. From Rio de Janeiro, flights always depart at 10:50 p.m. A Boeing 777 is used in this operation. Service: 0844 493 0 787 / www.ba.com

TAM: The airline belonging to the holding LATAM has on offer daily operations departing from London and heading to Aeroporto Internacional de Guarulhos (São Paulo). Flights to São Paulo’s capital leave London at 04:05 p.m. and are operated on a Boeing 777. Foreign tourists may also reach Rio de Janeiro flying the company. Schedules for Aeroporto Internacional do Galeão are on Wednesdays, Fridays and Sundays, always at 05:16 a.m. (London time). In this operation TAM uses A330 equipment. Service: 00 44 20 8897 0005 / www.tamairlines.com

TAP: For international visitors interested in getting to know Brazil, TAP counts on flights departing from Lisbon (Portugal) to ten Brazilian cities. To the Portuguese airport, the airline offers seven daily schedules departing from London. From Lisbon, the tourist may connect to the following destinations: São Paulo (14 times a week), Campinas (3 times weekly), Rio de Janeiro (15 times a week) and Belo Horizonte (six times weekly). To Brasília, Salvador, Recife and Fortaleza, TAP flyes daily. Besides that, there are options to Natal and Porto Alegre in four times a week schedules. In such operations between London and Lisbon, the company uses aircrafts A319, A320 and A321 with capacity for 140 passengers in the economy class and 14 in the executive one. Flights last 2:40. Departures are at 6:00, 8:15, 11:20 a.m., 1:40, 4:35, 6:25 and 7:30 p.m. Service: 0845 601 0932 / www.flytap.com

WTM - London - November 2012

Profile of the British tourist visiting Brazil THE MOST VISITED DESTINATIONS Leisure

(%)

Goiânia - GO

6,3

3,2

5,7

4,2

6,1

Belo Horizonte - MG

8,1

5,1

7,6

4,9

5,7

Years/Cities

2007

2008

2009

2010

2011

TRIP PLANNING

Rio de Janeiro - RJ

68,0

69,4

79,1

78,0

83,9

Source of information

Foz do Iguaçu - PR

28,5

32,6

33,3

33,9

38,1

Internet

29,2

33,2

34,0

35,8

36,2

(%)

Parati - RJ

10,3

12,1

18,3

18,4

23,8

Friends and relatives

33,2

20,3

23,3

21,5

27,0

São Paulo - SP

22,2

23,1

24,9

20,2

23,5

Corporate trip

13,3

13,5

12,6

14,3

12,0

Angra dos Reis - RJ

10,5

12,3

13,4

14,6

18,9

Travel Agency

8,3

9,2

7,1

8,8

6,9

Printed touristic guides

12,8

21,2

18,9

16,1

16,2

Business, events and conventions

(%)

São Paulo - SP

51,9

54,5

49,0

53,1

45,8

Fairs, events and congresses

0,9

0,5

0,8

1,4

0,4

Rio de Janeiro - RJ

31,7

28,4

37,6

36,3

38,0

Folders and brochures

0,2

0,7

0,3

0,1

2,1

1,4

3,0

2,1

1,2

Macaé - RJ

2,4

0,9

2,3

4,1

5,6

Others

Belo Horizonte - MG

5,1

2,8

1,8

4,4

5,3

TRIP TYPE

Brasília - DF

4,5

3,4

1,0

2,2

4,7

Reason for the trip

Other reasons

(%)

São Paulo - SP

38,3

33,6

32,3

33,7

29,3

Rio de Janeiro - RJ

22,0

21,2

27,8

28,7

26,9

Curitiba - PR

6,7

7,4

6,7

4,9

8,0

(%)

Leisure

38,7

43,3

39,4

38,5

40,4

Business, events and conventions

23,9

21,1

18,6

20,2

17,8

Other reasons

37,4

35,6

42,0

41,3

41,8

WTM - London - November 2012

Institutional

Official name: República Federativa do Brasil. Capital: Brasília. Locus: East South America. Area: 8.514.205 square kilometers. Idiom: Portuguese. Estimated population: 190.732.694 (2010). (Source: Instituto Brasileiro de Geografia Estatística - IBGE). Prevalent religion: Christian President: Dilma Vana Rousseff Ministry for Tourism: Gastão Vieira Currency: Real (R$) Exchange rates: GPB $ 1 = R$ 3,24; Euro EUR $ 1.00 = Real R$ 2.64; Dollar USD 1.00 = Real R$ 2.03 (19/10/2012). Time zone: Brasília is –3 hours in relation to London time. GDP (Gross Domestic Product): Brazilian GDP in 2011 registered R$ 4.143 trillion (gross of 2.7% in relation to 2010). (Source: Banco Central do Brasil - BCB). GDP per capita at current prices: The GDP per capita of 2011 was R$ 21.252, showing an increase of 1.8%, in volume, in relation to 2010. (Fonte: IBGE e BCB). Brazilian Tourism Account: Balance of US$ 10.50 billion (2010). (Fonte: BCB). Airports: 68 Ports: 54 Roads: 1.7 million kilometers. Railways: 31 thousand kilometers. Economy: According to the annual study held by the World Travel & Tourism Council (WTTC), Brazil occupies 6th place in the ranking of the tourism economy, among181 surveyed countries. According to the same study, Brazil leads among the Latin American countries. The world ranking points out the impact on tourism in absolute terms on the generation of direct and indirect jobs; public and private investments, generation of currencies and direct and indirect impact on

the national GDP. Events: Brazil is 7th in the ranking of International Congress and Convention Association (ICCA), hosting 304 international events in 2011. The cities of Rio de Janeiro and São Paulo occupy 2nd and 3rd position in the ranking of those which mostly hosted events based upon ICCA criteria in Latin America in 2011, holding 69 and 60 events, respectively. Funding for the touristic trade: R$ 8,609,265,000,00 (2011). Source: MTur based upon data of federal financial institutions: Banco do Brasil, Caixa Econômica Federal, Banco Nacional de Desenvolvimento Econômico e Social, Banco do Nordeste and Banco da Amazônia Ecological tourism: Around four million people, between Brazilian and foreigners practice adventure tourism in the country, being the 20% of the foreigners visiting Brazil in search for nature, ecological tourism and adventure. There are 8,5 million square kilometers of natural parks, biosphere reserves and environmental preserved areas – many of them called Humanity Natural Heritage by UNESCO. Hotel Industry: Number of lodging places (hotels, motels, apart-hotels, inns, boarding houses, hostels and others) in Brazil in 2011: 7.479. They represent 327.678 housing units and capacity for 741,303 guests. Source: IBGE International passengers arrivals in Brazil: 6,534,244 (2008); 6,483,944 (2009); 7,902,531 (2010); 9.005.165 (2011); and 6.248.454 (from January to August 2012). (Source: Empresa Brasileira de Infra-Estrutura AeroportuáriaINFRAERO). Domestic passengers arrivals in Brazil: 49,996,810 (2007), 48,266,730 (2008) 55,856,928 (2009) and 68,258,268 (2010); 79,049,171 (2011); and 56,724,122 (from January to August 2012). (Source: Empresa Brasileira de Infra-Estrutura

Aeroportuária-Infraero). Revenues from tourists in Brazil: US$ 4.953 billion (2007); US$ 5.785 billion (2008); US$ 5.305 billion (2009); US$ 5.919 billion (2010); US$ 6.655 billion (2011); and US$ 4.559 billion (from January to August 2012). (Source: Banco Central do Brasil). Expenditure of Brazilian tourists abroad: US$ 8.211 billion (2007); US$ 10.963 billion (2008); US$ 10.898 billion (2009); US$ 16.422 billion (2010); US$ 21.264 billion (2011); and US$ 14.635 billion (from January to August 2012). (Source: Banco Central do Brasil). Tourist entries in Brazil: 5,050,099 (2008); 4,802,217 (2009); 5,161,379 (2010); 5,433,354 (2011). (Source: Federal Police Department and and Ministry for Tourism). British tourist entries in Brazil: Britain is the 11th major country sending tourists to Brazil reaching 149.564 visitors in 2011, or 2.75% out of the total. British tourism market is considered of the highest priority for Brazil. (Source: Departamento de Polícia Federal and Instituto Brasileiro de Turismo-EMBRATUR). Average stay of British tourists in Brazil: 20.6 days (2011). Average daily expenditure per capita of British tourists in Brazil: US$ 77.52 (2011). Index of approval of the trip to Brazil by the British tourists: 78% (overtook and fully answered to the expectations in 2011). Intention of return of the British tourists in Brazil: 91.5% (2011). Motivations for the trips of the British to Brazil (2011): Leisure (40,4%); Business, events and conventions (17,8%); Other reasons (41,8%). Brazilian Embassy in Britain: Ambassador: Roberto Jaguaribe. Address: 14-16 Cockspur Street, London, SW1Y 5BL. Tel.: (00xx44) 020 77474587. Fax: (00xx44) 020 77474555. E-mail: info@brazil.org.uk. Site: www.brazil.org.uk

Brazilian General Consulate in Britain: Address: 6, St. Alban’s Street, London, SW1Y 4SQ. Tel.: (00xx44) (020) 7930-9055. Fax: (00xx44) (020) 7839-8958. Email: consulado@cgbrasil.org.uk. British Embassy in Brazil: Ambassador: Mr.Alan Charlton (Mr. Alex Ellis takes on the post in July 2013). Address: Setor de Embaixadas Sul, Quadra 801, Lote 8. CEP 70408-900, Brasilia – DF. Tel.: + 55 (61) 3329-2300. Fax: +55 (61) 3329-2369. E-mail: press.brasilia@fco.gov.uk. Site: ukinbrazil.fco.gov.uk. Consular requests (cases of assistance, birth and death certificates, notary services, etc): brazil.consular@fco.gov.uk British Consulates in Brazil: British ConsulateGeneral, São Paulo – Address: Rua Ferreira de Araújo, 741 - São Paulo - SP - Brasil - CEP 05428-002. Phone: +55 (11) 3094-2700 - Fax: +55 (11) 3094-2717. E-mail: saopaulo@gra-bretanha. org.br. British Consulate-General, Rio de Janeiro – Address: Praia do Flamengo, 284/ 2nd floor – Rio de Janeiro – RJ – CEP 22210-030. Phone: +55 (21) 2555-9600. Fax: +55 (21) 2555-9671. E-mail: bcg. rj@fco.gov.uk. British Consulate-General, Recife Endereço: Av. Agamenon Magalhães nº 4775, 8º andar – Ilha do Leite, Recife, Pernambuco – CEP: 50070-160. Phone: +55 (11) 3094-2700. E-mail: britishconsulate@britishconsulate.org.br United Kingdom Visas – Service provided by a commercial partner of the British Consulate - www.visainfoservices.com. Phone: +55 (21) 3958-1456 (US$ 3.00 per call). Driving Licence: To drive cars in Brazil, it is necessary to bear an original and valid driving licence plus a passport. Innoculation: The Yellow Fever inoculation is recommended for all foreign visitors wishing to go to the states of Acre, Amazonas, Amapá, Distrito Federal, Goiás, Maranhão, Mato Grosso do Sul, Pará, Rondônia, Roraima and Tocantins. It is necessary to get inoculated with anticipation of at least 10 days.

Brazilian entities linked to the tourist trade Official tourism: Brazilian Tourism Portal: www.braziltour.com (Ministry for Tourism and Instituto Brasileiro de Turismo - EMBRATUR). External Relations: Ministry for External Relations (www.mre.gov.br). Customs: Receita Federal do Brasil (www. receita.fazenda.gov.br); Departamento da Polícia Federal (www.dpf.gov.br). Travel Agencies: Associação Brasileira de Agências de Viagens - ABAV (www. abav.com.br); Federação Nacional de Turismo – FENACTUR (www.fenactur.com. br); Associação Brasileira de Agências de Viagens Corporativas - ABRACORP (www. abracorp.org.br); Associação Brasileira de Gestores de Viagens Corporativas – ABGEV (www.abgev.org.br). Travel Assistance: Associação Brasileira de Cartões de Assistência – ABCA (www. abca.tur.br). Aviation: Agência Nacional de Aviação Comercial – ANAC(www.anac.gov.br); Tips for the passenger about to take a plane (www.anac.gov.br/horadeviajar); Empresa Brasileira de Infra-Estrutura Aeroportuária – INFRAERO (www.infraero.gov.br); Associação Brasileira das Empresas de Transporte Aéreo Regional – ABETAR (www.abetar.com.br). Official Banks: Banco Central do Brasil – BCB (www.bcb.gov.br); Banco do Brasil – BB (Banco do Brasil); Banco Nacional de Desenvolvimento Econômico e Social - BNDES (www.bndes.gov.br); Caixa (www. caixa.gov.br). Cities: Associação Nacional dos Secretários e Dirigentes de Turismo das

Capitais e Destinos Indutores – ANSEDITUR (www.anseditur.org.br) Convention: Brazilian Confederation of Convention & Visitors Bureaux - CBC&VB (www. www.cbcvb.org.br). 2014 FIFA Football World Cup: www. copa2014.turismo.gov.br Maritime Cruises: Associação Brasileira de Cruzeiros Marítimos (www.abremar.com. br); Secretaria Especial de Portos (www. portosdobrasil.gov.br); Agência Nacional de Transportes Aquaviários – ANTAQ (www.antaq. gov.br). Culture: Ministério da Cultura – MinC (www. cultura.gov.br); Instituto do Patrimônio Histórico e Artístico Nacional – IPHAN(www.iphan.gov.br) Education and Interchange: Associação Brasileira de Bacharéis em Turismo - ABBTUR (www.abbtur.org.br); Brazilian Educational & Language Travel Association – BELTA (www. belta.org.br). Enterprising: Sistema Brasileiro de Apoio às Micro e Pequenas Empresas – SEBRAE (www. sebrae.com.br) Tourism Entities: Confederação Nacional do Turismo – CNTur (www.cntur.com.br); Confederação Nacional do Comércio de Bens, Serviço e Turismo – CNC (www.portaldocomercio. org.br). States: Fórum Nacional de Secretários e Dirigentes Estaduais de Turismo – FORNATUR (www.fornatur.com.br) Events: Associação Brasileira de Empresas de Eventos – ABEOC (www.abeoc.org.br); Associação Brasileira de Centros de Convenções e Feiras (www.abraccef.org.br). Export: Agência Brasileira de Promoção de Exportações e Investimentos – APEX Brazil

(www.apexbrasil.com.br). Gastronomy: Associação Brasileira de Gastronomia, Hospedagem e Turismo – ABRESI (www.abresi.com.br); Associação Brasileira de Bares e Restaurantes - ABRASEL GLBT: Associação Brasileira de Turismo para Gays, Lésbicas e Simpatizantes - ABRAT GLS (www.abratgls.com.br). Golf: Bureau Brasileiro de Golfe (www.braziltour. com/golf); Confederação Brasileira de Golfe (www.cbg.com.br). Tourism guides: Associação Brasileira dos Guias de Turismo – ABGTur (www.abgtur.tur.br) Hotel industry: Associação Brasileira da Indústria de Hotéis – ABIH (www.abih.com. br); Associação Brasileira de Resorts (www. resortsbrasil.com.br); Fórum dos Operadores Hoteleiros do Brasil - Fohb (www.fohb.com. br). Federação Brasileira de Hospedagem e Alimentação – FBHA (www.fbha.com.br). Jewellery and Precious metals: Instituto Brasileiro de Gemas e Metais Preciosos – IBGM (www.ibgm.com.br). Car rental: Associação Brasileira das Locadoras de Automóveis - ABLA (www.abla.com.br); Associação Nacional de Empresas de Aluguel de Frotas e Veículos – ANAV(www.anav.org.br). Environment: Ministério do Meio Ambiente – MMA (www.mma.gov.br); Instituto Chico Mendes de Conservação da Biodiversidade – ICMbio (www.icmbio.gov.br). Museums: Instituto Brasileiro de Museus – IBRAM (www.ibram.gov.br). Tour operators: Associação Brasileira das Operadoras de Turismo – BRAZTOA (www. braztoa.com.br). Thematic Parks: Associação das Empresas de Parques de Diversões do Brasil – ADIBRA

(www.adibra.com.br); Sistema Integrado de Parques e Atrações Turísticas – SINDEPAT (www.sindepat.com.br). Humanity Cultural Heritages in Brazil: www.braziltour.com/heritage Survey: Instituto Brasileiro de Geografia e Estatística – IBGE (www.ibge.gov.br); Fundação Getúlio Vargas – FGV (www. fgv.br). Sustainability: Instituto Marca Brasil – IMB (www.marcabrasil.org.br) Road Transport: Agência Nacional de Transportes Terrestres – ANTT (www.antt. gov.br). Adventure Tourism: Associação Brasileira das Empresas de Turismo de Aventura – ABETA (www.abeta.com.br); Brazilian Adventure Society – BAS (www.bas.org.br). Afro Ethnic Tourism: Fundação Cultural Palmares (www.palmares.gov. br); Associação Nacional do Turismo AfroBrasileiro – ANTAB (www.antab.com.br). Railway Tourism: Associação Brasileira das Operadoras de Trens Turísticos Culturais – ABOTTC (www.abottc.com.br). Building Tourism: Associação para o Desenvolvimento Imobiliário e Turismo do Brasil – ADITBrazil (www.adit.com.br). Nautic Tourism: www.braziltour.com/coast. Hospitality: Associação Brasileira de Turismo Receptivo – BITO (www.bito. com.br). Rural Tourism: Instituto de Desenvolvimento do Turismo Rural – Idestur (www.turismorural.org.br). Social Tourism: Associação Brasileira de Cooperativas e Clubes de Turismo Social – ABRASTUR (www.abrastur.com.br).

London - England

Special S pecial E Edition dition W WTM TM - LLondon ondon - N November ovember 2 2012 012 - FFree ree D Distribution istribution

Special Edition WTM November 2012

Get to know the profile of the country which mostly grow in tourism as well as the most hospitable people in the world