BRIEF Redesign J20 to become more appealing to an adult audience. INSIGHT 40% OF J2O consumption is currently by those of 18 or under. The current artwork is seen as childish by many and often described as ‘cheap’ and ‘chavvy’. SOLUTION Packaging design revamp. Introducing a more sophisticated, minimal design that looks like it’s meant for a more mature audience while still maintaining J20’s playful personality. Also introducing an ad campaign to run alongside the new bottle design and help in making consumers aware that J2O has a new look, and is a blend of two fruits. 4-PACK The packaging for the 4 pack has been changed to make sure J20 really does stand out from the crowd. The interesting design and reduced use of material is sure to turn heads.
YCN: J2O
Kirsty Shaw
YCN: J2O
Kirsty Shaw
YCN: J2O
Kirsty Shaw
YCN: J2O
Kirsty Shaw
YCN: J2O
Kirsty Shaw
YCN: J2O
Kirsty Shaw
YCN: J2O
Kirsty Shaw