Digital media in art and design

ASSIGNMENT 17

Digital media and Interior Design MarĂ­a del Carmen Corral Lodeiro 72546664

Digital media and Interior Design Digital media and Interior Design MarĂ­a del Carmen Corral Lodeiro

2020 Maria del Carmen Corral Lodeiro 72546664 melacorraldsgn.com

“A recent study by scientists at the Massachusetts Institute of Technology ( MIT) has found that the human brain is capable of processing complete images in just 13 thousandths of a second. Previous studies suggested that the processing capacity was about 100 milliseconds. As Mary Potter, MIT 's cognitive and brain science teacher and lead author of the study explains, "the fact that we can do that so quickly indicates that what vision does is find concepts. That's what the brain is doing all day, trying to understand what we're seeing.� (Flores, 2019) The importance of a product's visual communication style to reach the market is undeniable. The graphic language produces different reactions in the observer, but the indispendeable requirement is that the message is understandable by the receiver. A two-dimensional plan, delimited and drawn in black and white, with different symbols, figures and fillings can be a very useful tool when you are a designer, architect or builder, but it can hardly be understood by a person outside the business..

To do this we use other communication techniques, such as traditional and digital drawing. The paper drawings I made for Assignment 3 give a very warm and friendly result, but they require precision and some mastery of drawing techniques, especially when we are working with inks and markers and we come to the bitter conclusion that there is no CTRL+Z. There is no way to go back if we make a mistake, often ending up with the work of a couple of hours sadly watching us from the trash. The same applies to drawing plans where an involuntary movement can turn a line drawn with surgical precision into an unshaped blur.

A 3D computer graphic offers a very close view of the final result after the project execution and helps the client and the designer to make effective decisions. It is a very useful tool for the client, since it allows him to visualize our proposal directly. However, the differentiating style obtained with manual techniques is often missing, which in many cases lead to works of great artistic depth. Many designers use techniques such as digital collage, which combine the charm of manual drawing and photography techniques with 3d modeling and rendering techniques, helping to create a personal visual style that sets them apart from other designers and helps to enhance their brand image.

I have been using SketchUp Pro and V-Ray Next for 3D modeling and rendering (purchased with an annual student license) since Assignment 4. I also use photo editing or drawing tools like Pixelmator Pro, Photoshop or Lightroom.

I also use the Keynote to create the moodboards, and I tried Adobe Spark to create the Assignment 14 flyer. As for 3D modeling, SketchUp is a very complete and easy-to-use tool.

It is very intuitive and makes it easy to import drawings from AutoCAD, the tool I use for the technical drawing in 2D. LayOut also offers this possibility, although I feel more

comfortable working with AutoCAD. I really like V-ray rendering and the possibilities it offers when creating materials (I downloaded a few of them from CGI libraries, but I usually create my own). There are other programs that are more intuitive and have a shorter learning curve, but I really like the V-ray result. The most complicated part for me is to make the lighting adjustments, and I must dedicate many tests to it before generating the desired result, with its corresponding time spent, to be added to the 3D modeling and material editing. The positive part of using the CGI for the design is that you can make all the changes you want with a few mouse clicks on the same model.

I see great differences and progress from the first drawings and the tremendous help digital tools give to people like me, who don't have a lot of drawing skills, when it comes to putting themselves in an imagined space that's going to be real in our hands. However, I should seriously consider abandoning the method of self-teaching and enrolling in a course to get the most out of the programs, which will also result in a workflow that reduces time and improves my productivity, without neglecting the practice of manual drawing, because of all the design tools mentioned in this text, the hand is the one most connected to the brain.

References: Flores, J. (2019) “El cerebro humano procesa las imágenes en solo 13 milésimas de segundo” [Online] available at: https://www.muyinteresante.es/salud/articulo/ Accessed 30/05/2020