Assignment 19

Page 1

MARIA DEL CARMEN CORRAL LODEIRO 72546664

MC Mela Corral Design Studio

ASSIGNMENT 19

VISUAL & PERSONAL PRESENTATION (II)


MC Mela Corral Design Studio

INDEX

Louis Vuitton Head Office Lobby Presentation. 3 Questionnaire survey.

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Lessons learnt

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ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664


MC Mela Corral Design Studio

Louis Vuitton Head Office Lobby Presentation.

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664


MC The format chosen for this presentation refers to the adaptation to the current travel constraints and to the search for other ways to effectively address the s h o r t a g e o f re s o u rc e s we f a c e . Therefore, via the Zoom tool, I have chosen the online meeting method, coupled with a scene editor that enables the speaker and the presentation to be viewed in an efficient way at the same time. A set of samples would have been sent to the offices of Louis Vuitton along with a brochure containing the visual elements used in the presentation, as a complement to the presentation.

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available media & resources • Macbook & PC • Project portfolio (Assignment 17) • 21” display • CGI model • Internet connection • OBS broadcaster + Zoom

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664

• Sample set

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Sample set previously forwarded to Louis Vuitton HQ.

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ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664


Sample set explained. Walnut gold (Dama coffee table)

MC

Backlit ceiling panels pattern sample

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Calacatta marble

Project ID + My ID Brand

Nero Marquina marble Box set scheme Brushed brass

Polished brass

Box set legend (booklet)

Monogram empreinte Rose Poudre Leather Black Iron sample Monogram empreinte Taupe LeratherAnanbĂ´ Jarawa Noir & Blanc Wallpaper ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664


Brochure previously forwarded to Louis Vuitton HQ.

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HIGHLIGHTS

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664


Presentation format: online meeting Tools: •OBS Broadcast + Zoom •Apple Keynote •Script Time slot: 3 min

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664

MC Mela Corral Design Studio


MC

Contents

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•Personal presentation and Project introduction

•The Spirit of Travel (video) •Keynote (Design concept,

presentation board & visuals)

•Questions ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664


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play video here

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664


MC Mela Corral Design Studio

Questionnaire survey

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664


Template

Feedback:

Overall score: 4

MC

Mela Corral Design Studio

Mela Corral Design Studio

AlmerĂ­a 1, Colmenar Viejo 28770 Madrid

Project: Video presentation. Lobby design for Louis Vuitton Head Office.

Questionnaire survey Your opinion matters to us. Using the survey instrument below, please mark one answer for each question. There is space below for additional comments. If you run out of space, please feel free to write on the back of this form. Thanks for attending today. Remember to visit us at www.melacorraldsgn.com for more info. The presenter The presenter delivered the material in a clear and structured manner.

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The presenter was knowledgeable about the topic and any related issues.

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The presenter maintained my interest during the entire presentation.

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The presenter answered questions effectively.

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The presenter was enthusiastic about the topic.

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The presenter was well organized and prepared.

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The presentation was concise and informative

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The visual aids were effective

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Overall, I would rate this presentation as

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The presentation

Additional comments:

melacorraldsgn.com

instagram @melacorraldsgn

melacorraldsgn@gmail.com


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Essay: Lessons learnt

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664


MC Mela Corral Design Studio

[off the record]

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664


MC

[

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I was reading a review of Eleanor Coppola 's book on the making of "Apocalypse Now” a while ago, before I started writing these lines, and I have to confess that it made me laugh. How can 16 weeks of scheduled shooting end up lasting 15 months? In the case of Apocalypse Now, the feat is that they managed (almost) to finish all of them alive. Its director, Francis Ford Coppola, ended up joining his main character, Captain Willard, on his journey into madness: if the soldier 's mission was to hunt down Colonel Kurtz, Coppola's was to finish a film he started shooting without screenplay and without ending.He had also confessed how he had considered suicide three times over the four years of production, when everything that could go wrong went wrong. I don't want to know how I might have been faced with such a insane shoot, because I almost couldn't get a recording of less than 10 minutes, made with a cell phone, a slideshow and a group video call. In Spain we have an expression that describes very well my approach to recording. “Meterse en camisa de once varas," which means “wearing a shirt made out eleven meters of fabric”, or basically complicating one 's life. Join me in this little tale of misfortune.

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664

Fig. 1 Zoetrope (1979) [photograph]


MC Under the current conditions, I have decided that I must adapt to the methods used by companies to work and hold meetings. So, Zoom could be the solution. I rehearsed the presentation, trying to adjust the speed of speech to the content and the time available for 3-5 minutes. I wrote to my friends and asked them to work together as an audience. "Of course" "Great, so we're going to meet with a zoom on day X at hour X." It was time for a meeting, and there was only me. They had a lot of different (and valid) reasons why they couldn't attend the meeting. You've got to love them as they are. My next step was to try to record us at home, with my husband and son in the audience. I 'd use the TV for the slideshow and the mobile phone video. I also used a teleprompter software to interpret the script. "Great." But since English is not my mother tongue, every 30 seconds I got a tongue-tied. And, after a few attempts, my son decided it was more fun to go and create his own project with Lego. Also, when I watched the images, I found that the TV screen on which the presentation was displayed looked terrible. My husband went to the kitchen to make lunch. Because it was obvious that, at least on that day, art was not going to feed us.

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664

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Fig. 2 Universal pictures (2003) [video frame]


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Time passed, and I couldn't get my recording going. I published a post on the facebook page of the school, but nobody seemed interested in participating. So I decided to go back to the initial concept, use Zoom. I produced a meeting to which my husband, my son, and my sister were invited. My husband would communicate from work, my sister from home, and my son from the bedroom, using my mobile phone. Nothing had failed this time. Until the Deus ex machina arrived. My husband serves in a helicopter battalion. And, while he works in an office, it was not long before Zoom's audio detected the unmistakable roar of two Chinook helicopters taking off, that in three minutes they were flying over my place. I stopped the recording and we went to the start. For some reason, my sister ran out of audio during the second attempt, and we had to restart everything again. I had to hide the chat because my son was bored and talking with the participants. Everything was fine, at last. So I press the button to record and, when I was just in the middle of my speech, Amazon knocked on my door. Fig. 3 Blunt card (2016) [illustration]

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664


MC

I was finally able to show the project and make a satisfactory shot. But just as Question Time was about to begin, the gardeners decided that it was a wonderful day to trim all the hedges that had grown up at their whim during the lockdown time, so they took out their chainsaws and their blowers and began the show again. So I decided to quote my abnegated audience for that afternoon.

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I had a nice surprise when I saw that my sister's boyfriend had joined us in this mega venture. That's how I 'd get feedback from one person more. It's perfect. So we organized a Question meeting, which content I did not know, to test my ability to communicate verbally and not verbally, and its adaptation to the public. It would be done in Spanish, and later I would add subtitles to it. At last I saw the light at the end of the tunnel, just a few more minutes. Easy, right? No, no. The unforeseeable motivation of the two dogs of my sister that wanted to take part to the video was not taken into account. And while they didn't get the lead roles they expected, they did everything in their influence to feature in the movie credits. So we made a 2nd unit for them and sent them to look for future production places in the orchard, and then we could complete the recording. Fig. 4 Dell (n.d) [photograph]

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664


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So I finished with what was intended to be a 3 to 5 minute video shoot. I have almost an hour of footage in which dogs, children, the army, sound from any conceivable helicopter, chainsaws, a box from Amazon, a lady who speaks English with a hideous accent, and stuff from Louis Vuitton appear. There haven't been the same chemical excesses that we saw in "Apocalypse Now," nor have I ever considered suicide, as did Coppola. Eventually, like him, I saved my performance in the editing room. Yet next time I'm going to recruit a whole production team. There ends my short evaluation of my skills as a filmmaker.

]

Thank you for attending my TED talk.

Fig. 5 Elektra records (1967) [album cover]

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664

The end


Lessons learnt

After this introduction, which serves to place the outcome in perspective, we will evaluate the reactions. Due to the chosen mode of presentation, the video conference, I had to face not only a few technical problems, but also to get familiar with a program that was new to me in a short period of time. I've edited video before, but this time, and in order to have the best possible staging quality, I had to go deeper into the software editing domain and get started with video transmission software. I have used the broadcasting program very popular for the gamer community, which is called OBS broadcasting and which provides Zoom integration, to display the slideshow and me satisfactorily in the same way. Yet nothing is as simple as it seems, and without practice there is no perfection. It extends to the use of a teleprompter where it is important to adapt the material to the duration of the recording. You must also adjust the text to read speed and keep in mind the differences that exist in the style of the text that is meant to be read aloud in relation to one printed in the media. I was considering the time available when planning the presentation and the material. I spent nearly four minutes presenting the project effectively, as the audience values it in their feedback, trying to give as much detail as possible in a concise way. ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664

My audience appreciated the idea of sending the sample set and the file with the presentation (the sample set is a CGI image, even if I had problems with obtaining actual samples of my project materials until now, it seems like a titanic challenge in these circumstances, and even more so when we are talking about brands like Louis Vuitton). I added the question and answer section following the presentation, where the participants raised their doubts and concerns. This served to evaluate my ability to respond, my verbal and non-verbal language, and its suitability for the audience, which is not familiar with the design industry. They found my speech clear and informative, and noted I was fluent in the subject matter. They appreciated the clarifications and answers that I gave during the time for question. They also pointed out my lack of mastery of video transmission tools, and perhaps more prior organization would have been desirable to avoid all of the incidents that occurred during the recording. Although the general impression of the audience is positive, I believe that I need to develop my talk at a general level, and especially in the use of video transmission media, as it proves to be a very powerful working tool that ensures easy contact between customers and business people or between working teams when it is not feasible or productive from a logistical point of view. It is practice which leads to excellence, as in other aspects of life.

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references

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664


MC page

fig

reference

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1

Zoetrope (1979) Coppola during the shooting of Apocalypse Now [photograph] Available at : https://jdcdn-wabisabiinvestme.netdna-ssl.com/wp-content/uploads/2020/05/maxresdefaultfrd.jpg Accessed 25/06/2020

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Universal pictures (2003) “Bruce Almighty”Evan Baxter speech [video frame] Available at: https://cdn3.whatculture.com/ Accessed 26/06/2020

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Blunt Cards (2016) GPS [illustration] available at: https://www.pinterest.es/pin/152207662384108574/ Accessed 26/06/2020

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Dell (n.d) Lassie # 41 FN Photo Cover The Challenge Collie Dog TV Dell Comic Book JL2[ illustration] Available at: https://www.hipcomic.com/ Accessed 26/06/2020

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Elektra Records (1967) The Doors [photograph] Available at https://www.discogs.com/es/The-Doors-The-Doors/master/45347 Accessed 26/06/2020

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664

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ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664


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