Assignment 18

MARIA DEL CARMEN CORRAL LODEIRO 72546664

MC Mela Corral Design Studio

ASSIGNMENT 18

VISUAL & PERSONAL PRESENTATION (I)

MC Mela Corral Design Studio

INDEX

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664

MC Mela Corral Design Studio

task 1.1

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664

research

How can I make a good presentation?

Rosado (2019) says that it’s very common that when it comes to transferring an idea or knowledge to an audience, one falls into the mistake of wanting to tell everything one knows in the presentation. Typically we have a small amount of time and a lot of information, details, photos, etc. to be used in the presentation to explain it all. What we don't know is that this abundance of knowledge leaves the listener unable to keep up with us and ends up disconnecting him from thinking about things.

Harvard University psychology professor Stephen M.Kosslyn explains in his book Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations that there are three fundamental objectives that define any presentation regardless of its purpose:

•To connect with the receiver of the presentation.

•To maintain attention.

•Encourage understanding and recall of the message.

If we meet these three objectives, we ensure the success of the presentation we are going to make.

Fig. 1 Unknown (2020) Focus on what matters [photograph]

Rosado highlights that presentation should not consist of more than three parts. It is essential to put the students in context by telling them what the road map of the presentation is going to be. Ideally, idea should be expressed in a captivating way, without boringly listing the parts.

A good introduction should provide strong, up-to - date information with exact and contrasting details, new ideas, examples, history or anecdotes, better explaining the contents and stimulating the audience.

When multimedia elements including audio , video, photographs, gifs and so on are used, an emotion, a memory, an anecdote should be related.

They should not simply be used to entertain or capture attention in connection with the subject. We shouldn't be too amusing or creative even though we are tempted, the goal is that the contact reaches them, they appreciate it and remember it. It 's crucial that the audience are contextualized by telling them what the road map will be and what you will say in each section.

Fig. 2 Unknown (2020) Container [photograph]

What happens to us when we sit down to plan a presentation, is that we are approached by many doubts. We question basic aspects, which are necessary to make an effective presentation, such as:

•What do I want to convey with my presentation? Do I want to inform, train, change the audience's thinking, etc?

•How is my audience and what previous knowledge do they have about the subject? What do they need and what will I offer them?

•How long do I want the presentation to last, in what context is it, is it a presentation of a product, of a theme, of a concept within a theme?

•Where am I going to use the presentation, is it to be used live in front of

a live audience or is it to be consulted on social networks or some platform?

•What is the idea or message I want to convey to my audience?

•What knowledge do I need to have to make the presentation, do I need to train and learn something else or do I have everything I need?

(Rosado, 2019) Fig. 3 Gootee, A. /Studio D. (2019) Pantry [photograph]

COMPARISON OF 4 DIFFERENT PRESENTATION METHODS Source: Wolfvision, 2020

FLIP CHART

SLIDES

VISUALIZER

VISUALIZER +MIXED MEDIA

30 MIN

120 MIN

10 MIN

90 MIN

Learning success (ability to remember what is important) Attention from audience Engagement factor Possibility to instantly display objects from the audience.

Average preparation time (for the presentor) Flexibility (to make changes during the presentation) Professional appearance (of the presentation)

Fig 4 Unknown (2020) Pitch-deck template [illustration]

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Two different visual aids used to present information are flip-chart and whiteboard. The narrator emphasizes and demonstrates his key points through the panels and white screens. Therefore, in whatever imaginative manner we wish to build our charts and boards. Flip charts and whiteboards can be used almost everywhere. You can make use of these two visual aids to explain the knowledge, whether in school, in business meetings or even in business programmes. Both flip charts and white boards are sufficiently large that classmates can see different fonts regardless of size and color, and include all sorts of photos, images and photos.

Flip charts and white boards can be seen as a low-cost choice available at most sites. They are also easy to make and adjust on the spot. Taking the initiative to prepare ahead of time will be extremely crucial, especially if you are incorporating other visual aids. As big as flip charts are, they do not do justice if you have a large audience. Besides these reasons, flip charts in particular are difficult to transport around. (Guffey et al., 2011) Â I believe this is a fantastic visual aid for anyone presenting within small class rooms or halls. However, I would not agree if it was used in a big lecture room or banquet hall setting. People at the back would not be able to see or hear correctly. These visual aids also require much creativity and skills. It is required that you have some level of skill for working with graphics.

Fig. 5 Relvaokellermann (n.d) Flip chart [photograph]

Slide most commonly refers to a single page developed using a presentation program such as PowerPoint. Before the advent of the personal computer, a slide could be a 35 mm slide viewed with a slide projector. Slides are frequently downloadable by students in .ppt or .pdf format. Lecture notes in slide format are referred to as lecture slides.

(Wikipedia contributors, 2020) Presentation software has many flexible uses. It can be used by individuals, businesses and educators to share information in slideshows. Most of the office suites come with tools that let you share your presentation to the cloud. Presentation apps have a huge selection of templates that can help beginners get started. It gives you the tools to make engaging presentations that go beyond only text and images to include videos, narration and animations. Â When used correctly, such presentations help proffesionals to keep their audiences interested.

There's always a chance to run into technical difficulties with slideshow presentation. Slides with plenty of data about them can become overwhelming. As mentioned by Gaille, costs are always going on. Any participants can be able to tune out your story if your explanation is very comprehensive. Slideshow is not a replacement for what the host has to do.

The release of further details will make it harder to make the call to action that you want the participants to adopt at the end of the day. (Gaille, 2016)

Fig 6 Unknown (n.d) No title [photograph]

According to the info displayed in Wolfvision webpage ( an specialist enterprise for visualiser systems & tools) presentation with a visualizer is flexible and spontaneous and allows the audience to collaborate in the presentation. The engagement and entertainment factor is high, which is important to keep the audience‘s attention for a long time and provide maximum learning success. Ad- vance preparation time is kept to a minimum. Collecting material is all that‘s required.

The most professional and collaborative presentation method is to switch between visualizer and computer based media in order to get the “best of both worlds“,switching between the visualizer and computer based media (like slideshow, videos, internet etc.) (Wolfvision, 2020)

Fig. 7 Unknown (n.d) No title [photograph]

MC Mela Corral Design Studio

task 1.2

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664

essay

MC Mela Corral Design Studio

Define the problem and you’ll get the solution.

I don't know how to make presentations. This is my truth. The presentation that has to be a support that complements my speech is rarely compliant. In fact, we wouldn't have to be shocked because no one ever told us how to make presentations. Most of the time, we sit in front of the computer and start creating slides that are generally uncritical. Bearing in mind the number of presentations that we as designers have to make, especially in the professional field, it may be worth devoting time to developing this competence. In a nutshell, I would like to comment on some aspects to be improved on my part.

Starting by opening the powerpoint or any other program to make presentations is a mistake. But that's the first thing I (we) do. It is a priority to devote time to thinking that we want to communicate, that we pursue objectives, that we address, such as the context and technical requirements, etc. All of the above conditions as a presentation will be, so it is important to gather all possible information about this context and visualize how my presentation will be. It's not the same as an individual lecture to the business manager, what to do in an auditorium with hundreds of people.

Recommended to pick up paper and pencil and make a small outline of what the presentation will be. Think first, then do.

Unknown (n.d) Pay attention on purpose. Robyn Conley Downs [photograph]

Dedicating more time to the form that in the background is one of my failures. Because I made the previous error, I am clearly still making the following: if the first thing I do is to open Keynote, I see myself struggling with the sources, colors and layout before I think about the post. I want the first draft to be flawless and that's why design takes care of me much of the time. The first draft is generally a hoax, but the road to perfection is full of intermediate mediocrities. The first draft is that, a draft. Why should I ask for more?

A good preparation begins by writing the script in brute and then ending up giving it shape in the program. But first I have to internalize that it takes a long time to be clear about the goals I seek to accomplish with the presentation. As a presenter I have to ask myself these questions: "What do you want attendees to take at the end of the session? What decisions do you want to influence?." So the first thing is to sit in front of a document and start writing, typing, changing, reviewing, cutting, etc ... until I get the proper message structure.

It is also important to clarify the context in which I am going to give the presentation. Ask about technical requirements (computer, paper size, slide lock, etc.). That all work is not ruined because there is no Internet connection or a pdf without the possibility of animations or transitions is needed. Details make the difference.

Fig. 9 Unknown (n.d) Giorgio Armani Quote [photograph]

Ideas need to be wrapped in stories so that they can penetrate the audience. We remember a story better than cold, out-of-context information. Close examples and analogies are more effective than abstractions that are inconclusive and far away from the audience. Raw messages do not arrive, so they are forgotten at the end of the presentation.

A good start is needed to activate the audience and connect them to what comes next. And every story has a good end, an outcome. Ideally, a brief summary of the main concepts should be explained. Group in a few slides the most important things and what you want the audience to take away. It is advisable not to fall into the temptation to overuse the visual resources offered by programs such as Powerpoint and Keynote, in particular the transition effects. They 're the means, not the end. Watch out for the baroque.

Special mention of the fonts. They are one of the most important elements of the presentation and it is worth paying attention to. Source selection is a discipline in itself, and there are blogs and articles that discuss this subject with much more knowledge and criteria than mine. I just want to point that fonts are important and working with a program installed on your computer can add a lot of wonderful fonts that can help us improve the document.

Typography matters.

Fig. 10 Unknown (2020) Cross- stitch handcrafts [photograph]

The day of the presentation comes: what am I going to do now? Do I bring my computer or do I use the computer of the organizer (or coworking center)? Here, as with everything in life, there are pros and cons. Among the pros of using the organizer 's computer is that you don't have to carry the equipment all day, you don't have to set it up in advance to make sure everything works, and the presentations are usually preloaded and ready to go. Other aspects that need to be taken into account are that you do not have to carry all kinds of adapters for the infinite combination of ports (if you also have a mac then you know what I mean) that connect computers and projectors. It's basically getting there with your presentation and opening up the powerpoint. But there's also a problem with using a computer that isn't yours, that you don't master and that's usually older than yours. For example, if you're working with a Mac, the most likely thing is that you're going to have to export the file to powerpoint or.pdf, because the organization's computer will be a windows PC. Both formats reduce the capacity you have entered in the keynote: fonts, transitions, notes on each slide, the screen of the presenter, etc. You 're going to lose agility and rhythm. You probably won't notice the audience, but you will.

If you've made a presentation of non-standard fonts, any conversion witchcraft would be performed by the PC and the end result is typically a catastrophe. (Trust me).

Fig. 11 Spreadshirts (2015) Computer says no [illustration]

Another support element that needs to be into taken account, and which I find highly recommended, is the use of a slide bar, which avoids being on top of the computer for each slide that you want to pass through and free the gestures of the speaker. (That goes straight to my list of Santa’s.) But the ultimate gesture is not to read the presentation, the one which denotes professionalism. It's a supporting text, and I'm sharing the important message. Since presenting is talking, moving with your words, hooking the public and placing them in your pocket. And it takes time and work into my personal skills to get there.

“The best ideas have to win�

Steve Jobs 1965-2011

Fig. 12 Watson, A. (2006) Steve Jobs [photograph]

MC Mela Corral Design Studio

task 2

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664

plans & ops

MC Mela Corral Design Studio

resource planning

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664

available media & resources •Macbook & PC

•No sample board

•Project portfolio (Assignment 17)

•No Brand Identity display

•21” display

•No printed media or boards.

•CGI model

•No Flip chart

•Internet

•No visualizer

•IPhone camera

•No projector

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664

MC Mela Corral Design Studio

content planning •Project introduction •The Spirit of Travel (video) •Keynote (Design concept, presentation board & visuals) •Questions

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664

3 minutes

MC Mela Corral Design Studio

MC Mela Corral Design Studio

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664

ASSIGNMENT 17

DIGITAL MEDIA IN ART & DESIGN (II)

MARIA DEL CARMEN CORRAL LODEIRO 72546664

Welcome, ladies and gentlemen. I'm Mela Corral and I'm here to present the Louis Vuitton Headquarters Lobby design concept in Madrid. I will briefly show you the most relevant features in this design proposal in the next few minutes, as well as images which will give you a very close insight into the final result. I invite you to ask any questions that you might have.

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The Louis Vuitton brand was born during the great mid-XIX century journeys, and thanks to its materials is established as a benchmark of quality , luxury and reliability. Saying Louis Vuitton means invoking the spirit of travel.

G E

Mela Corral Design Studio

The spirit of travel is expressed in an exotic style influenced by the golden age of the great jour neys of the last century. For Louis Vuitton, the MC Design Studio creates a space from which to travel without moving, resisting the emerging normality that has put habitat on hold.

High end personalised furniture and elegant finishes that capture the essence of the brand and show the elegance and refinement that have made the Maison the flagship of sophistication for over 150 years.

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ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664

MC Mela Corral Design Studio

MC video 40 seconds

The design of this area is based on three concepts:

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664

Mela Corral Design Studio

Seamless innovation: The new normality after the COVID crisis imposes new safety measures that are applied to the design of the reception desk, minimizing the contact surface and installing a crystal protective display with two transparent OLED monitors that show all the information to the visitor, which can be downloaded straight from a mobile phone. Zero paper is used.

Exclusivity: Premium finishes and first brands for furniture, such as the Dama Poliform tables or Minotti's Aston sofas, personalized with the house's monogram leather in pink powder and taup

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664

MC Mela Corral Design Studio

Brand spirit: one of the hallmarks of the house is the customization of the products. The chosen furniture is designed using the house's monogram leather empreinte in powder pink and taupe. Also the duotone ground in marmol nero marquina and calacatta gold, which replicate the damier pattern, that is also noticeable at the counter. The design of the backlit panels of the ceiling and lamps is inspired by the Quatrefoil that we see in this Tambour Horizon watch.

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664

MC Mela Corral Design Studio

MC Mela Corral Design Studio Let's look at its application in the lobby area. Here we can see the floor plan, where you can appreciate the floor finish, which helps to zoning the space visually.

This is the reception area, where we see the brass metal counter with the checkerboard theme, with its glass panels and digital displays. The checkerboard continues on the floor in the area of the counter, defining a waiting area. We have reduced the contact surfaces to maximum but we do not turn down the decoration, this Ananbo mural puts a decorative accent that relates to the outdoor garden and the exotic plants in the waiting area and on top of the revolving door.

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664

MC Mela Corral Design Studio

There are two sets of seats in the waiting area , located in two different areas, delimited by the checkerboard on the floor, which allows for social distance. There are panels on the walls with pictures of the different campaigns of the brand.

That reminds us of those we might find in the train station, adorned with metal bars that connect to the metal beams that frame the ceiling. The ceiling captures most of the creative focus of the design, and we can see the lighting panels behind the metal mesh design inspired by the Quatrefoil, as well as the large recessed lights on which lamps inspired by Louis Vuitton 's flowers are hung.

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664

MC Mela Corral Design Studio

The atmosphere we create, based on the identity of the company, the exclusivity of materials and products, and the technical advancement that is present out of sight, is reminiscent of the VIP area at the railway station in the golden years of the 20th century. An exclusive place and a starting point for traveling hearts.

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664

MC Mela Corral Design Studio

references

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664

MC page

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reference

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Unknown, (2020) Focus on what matters [photograph] Available at : https://i.pinimg.com/originals/be/70/1a/be701a997cb81b080a9d7d6397779a19.jpg Accessed 13/06/2020

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Unknown (2020) Container [photograph] Available at: https://images.unsplash.com/ Accessed 13/06/2020

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Gootee, A. /Studio D (2019) Pantry [photograph] available at: https://www.micasarevista.com/cocinas/g26363453/consejos-ordenar-bien-despensa-y-encontrar-todo/?slide=2 Accessed 13/06/2020

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Unknown (2020) Pttch- deck template [illustration] Available at: https://www.slidesalad.com/wp-content/uploads/2019/03/Best-Pitch-Deck-Templates.jpg Accessed 13/06/2020

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Relvaokellermann (n.d) Flip chart [photograph] Available at https://www.pinterest.es/pin/575968239847450973/ Accessed 13/06/2020

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Unknown (n.d) No title [photograph] Available at: https://i.pinimg.com/474x/0c/aa/f7/0caaf7f70e4a1f3150b997c07f2e94b3.jpg Accessed 13/06/2020

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Unknown (n.d) No title [photograph] Available at: https://az877327.vo.msecnd.net/~/media/60713b24e07445c5909413b9c2ef5c5b.jpg?v=1 Accessed 13/06/2020

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Unknown (n.d) Pay attention on purpose. Robyn Conley Downs [photograph] Available at: https://www.pinterest.es/pin/575968239847465914/ Accessed 13/06/2020

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Unknown (n.d) Giorgio Armani Quote [photograph] Available at: https://i.pinimg.com/474x/9c/21/38/9c21385554290f9c5b1c9e46326cc482.jpg Accessed 13/06/2020

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Unknown (2020) Cross- stitch handcrafts [photograph] Available at: https://i.etsystatic.com/9240961/r/il/609418/1561659444/il_570xN.1561659444_3xwy.jpg Accessed 13/06/2020

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Spreadshirts (2015) Computer says no [illustration] Available at: https://www.pinterest.es/pin/575968239847466098/ Accessed 13/06/2020

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Watson, A. (2006) Steve Jobs [photograph] Available at: https://i.pinimg.com/564x/f0/0b/41/f00b412342676f6e6502cd100205b0ac.jpg Accessed13/06/2020

Guffey, M.E, Rhodes, K. & Rogin, P. (2011). Business Communication. 1120 Birchmount Road, Toronto, Ontario, M1K 5G4: Nelson Education.

Gaille, b. (2016) Pros % Cons of powerpoint presentations [Online] Available at: https://brandongaille.com/10-pros-and-cons-of-powerpoint-presentations/ Accessed 13/06/2020 Rosado, S. (2019) Técnicas para la elaboración de presentaciones [Online] Available at: https://urjconline.atavist.com/tcnicas-para-la-elaboracin-de-presentaciones Accessed 13/06/2020 Wikipedia Contributors (2020) Slides [Online] Available at: https://en.wikipedia.org/wiki/Presentation_slide Accessed 13/06/2020 Wolfvision, 2020 Comparison of 5 different presentation methods [Online] Available at: https://www.wolfvision.com/wolf/comparison-of-5-presentation-methods_e.pdf Accessed 13/06/2020

ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664

Mela Corral Design Studio

MC Mela Corral Design Studio ASSIGNMENT 18 MARIA DEL CARMEN CORRAL LODEIRO 72546664