PRESENTS
ITALY
as you’ve never seen
Cristina Oliveira - Roberta Ferritto PRODUCTION - DIRECTION William Vianna PRODUCTION Monica Pereira EXECUTIVE PRODUCTION Simone Oliveira SCREENPLAY Melk Mendonรงa GRAPHIC DESIGN Karl Dillon ILLUSTRATION Cristina Oliveira PHOTOGRAPHY DIRECTION
Contents PRESENTATION 6 Sections 8 JUSTIFICATION 14 Development 20 SOCIAL AND HISTORIC, CULTURAL CONTRIBUTION
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PRESENTATION This audiovisual project intends to c reate a series of 10 films about Italy and various aspects of its culture from its ancestral heritage, shown from the perspective of a Brazilian, Cristina Oliveira, Magistrate, specialist in Ancient and Medieval History in UERJ
( State University of Rio de Janeiro) and with a Master degree in Social History with emphasis in Ancient Roman History and an Italian, Roberta Ferritto, doctoral student in Archaeology at Reading University, UK.
By Karl Dillon
Roberta Ferritto
By Karl Dillon
Cristina A. Oliveira
The starting point of this project is the passion and enthusiasm for the historical legacies, cultural diversity and Italy. This audiovisual material is produced in different regions of the country and the pilot film is the first in a series about Italian culture, developing its central argument through cultural and tourist attractions that are not commonly known by the general public, seeking the distinctive historical and cultural
relevance of the people of the Italian peninsula from past until the present day. Within this context, the project addresses the following topics, divided into five blocks: art, architecture, archeology (with an emphasis on the importance of the scientific work of archaeologists and their excavations), gastronomy, enology and entertainment as well as the traditions and Italian lifestyle today. 6
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By Karl Dillon
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Roman bar, Ostia Antica
From gastronomy and enology to art and architecture, the Mediterranean culture that sprouted in the Italian peninsula is one of the most impressive and richest in the world. So let’s take a fun and interesting immersion in the past and present of the Italian culture and its most significant links that transcend and go beyond its geographical borders.
Roman Anfitheater, Volterra
Via Appia Antica
Roman Forum, Rome, Lazio
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Each section of the program has the participation of experts in their respective areas (history, archeology, gastronomy, oenology, art and architecture) as well as ordinary people who can witness reframing the past of the Italian Peninsula in their culture.
Sections 1º section History, Archeology and Architecture: Da Scoprire… To discover… 2º section
Art in Florence
Gastronomy and Oenology: Mà che se manja bene in Italia! How well you can eat in Italy!
Fresco Sacello degli Augustali, Herculaneum, Campania
3º section
Tradition, popular culture and the Italians: Gli Italiani
Pantheon, Rome
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The project’s scope includes, mainly, but not only, archaeological sites, museums, castles and palaces, quaint hotels, such as those located in historic properties and the “art hotels” - those that encourage art, agribusiness, restaurants and gastronomic centers, festivals as the wine and the truffle festivals. It is within the projects
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purpose to also film local fairs, cultural shows, and local crafts stablishments such as alabaster in Volterra, world renowned vineyards as in Montalcino Mandúria, Greve in Chianti, Frascatti and typical products such as pasta, cheeses, olive oil, balsamic vinegar and confetti (productions of local small industries).
Albaster, Volterra, Tuscany
“Art Hotel” Relais Residenza d’Arte, Toscana
Hotel Borgo Dolciano, Chiusi
Odescalchi Castle, Bracciano, Lazio
Bagno Vignoni
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Typical Products, Campania
Mrs. Celilia (owner) - Fattoria Pulcino, Montepulciano
Enology Cooking classes of tipical tuscan food,
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that need investment for repair, conservation and research, whose official public or private institutions (including universities) are responsible for the visited sites, which will deserve special mention in the film to promote donations directly to them. Also it is part of the script to film theater shows performed in historic locations, including modern mounts by authors of Antiquity and the Middle Ages, previously scheduled, as well as film behind the scenes and interview those responsible for the cultural part of the event.
Such places are inserted, mostly in locations with a geographic landscape of unparalleled beauty and amazing which will also be part of the audiovisual project. This project, as well as entertain and delight the viewer with the beauty of Italy and hospitality of its people, also aims to promote the importance of Italian culture as a heritage of humanity, especially in terms of its importance to Western civilization. Moreover, it is our purpose cultural diversity, and encourage private investment in conservation, not only of Italian sites considered World Heritage by UNESCO, but also many others
Bernardino Sani (Commercial Director)
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Archaeology student Excavation Monte Jiove, Tuscany
Roman Anphitheatre, Syracuse, Sicily
Fluminense (UFF) e Universidade Federal of the State of Rio de Janeiro (UFRJ), amongst others, with the aim of enriching the historical content of visited locations and enhance the quality and precision of the information gathered and released about the places visited and historic curiosities.
We also intend to do further interviews with renowned professors of the best universities in the regions and also Brazilian scholars and others dedicated to the study of Italian culture, such as British School in Rome, University La Sapienza, University of Naples Federico II, University of Firenze, the American Institute of Roman Studies, Reading University, UK, UNIRIO, Universidade Federal Boldrini Danielli - Allabaster Sculpturer
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Luca Capuccini, Etruscólogo, PhD - University of Firenze
Giorgio Ferri, Phd - Historian, Ancient Rome La Sapienza University, Rome
Luigi Olla - Escultor, Siena
Plastic Artist Anna Izzo and owner of Residenza d’Arte
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JUSTIFICATION A people’s culture can and should be shown in an interesting and fun way. Audiovisual products released today seem to make a mistaken dichotomy between fun (grotesque, “slapstick”, reality show) and boring (merely historiographical). We intend to present a project that demonstrates that there is the possibility of joining these two aspects with content and lightness.
The Italian people, with their Latinity, joy, warmth, sympathy and inventiveness are famous for knowing how to live la dolce vita. No wonder, taking into account the cultural and geographical richness of Italy. This wealth charmed and enchanted generations all over the world and so many stories have been told and many landscapes filmed throughout the decades. However, Italy still has many stories to tell, many mysteries to be unraveled and wonderful places to be visited outside the traditional tourist circuit (Rome, Milan, Florence and Venice), without excluding them though of its relevance with much to unravel.
Italy has undoubtedly emerged as the country with all the historical and cultural characteristics that make it possible to explain how the culture of a people can be fun, informative and inspiring as it should also be disclosed and preserved for future generations.
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GLI ITALIANI!
La Mamma e la pasta!
We start, then, from the origins of Italy, through main cities of ancient Etruria, in the regions of Lazio, Tuscany and Umbria, some of which are currently Medieval and Renaissance towns and have archaeological sites and museums with significant collections of this ancient civilization. 15
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Viterbo, Lazio
Medieval Towns
Bagnoreggio, Lazio
In the ninth century AEC bloomed an advanced, enigmatic and mysterious civilization in the current region of Tuscany and the northwestern region of Lazio, whose origins and disappearance still
divide and intrigue the greatest scholars on the subject till this date: the Etruscan civilization. This is the initial historicalgeographical framework of the project.
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ITALY as
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Etruscan tombs, Orvieto
vases and pottery, utensils, statues and ruins of temples that today are part of large collections in the most prestigious museums in the world. Its disappearance, however, did not prevent them from leaving significant legacy to the Romans, who reappropriated part of their culture and passed them thereafter. Part of their beliefs, art, architecture, cuisine and gladiatorial fights were the inspiration for one of the largest and most powerful civilizations the world has ever known: the Roman Civilization.
After centuries of commercial and social links between the Etruscans and several other peoples from Greece, Carthage, Asia Minor and finally the Romans, their cities were one by one being conquered by Rome until almost no traces of their existence, except from their tombs. Currently, there remain huge and numerous tombs carved in tuff, usually decorated with beautiful paintings, where real treasures were found, as in extremely fine gold jewelry in their preparation, several 17
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Fontana di Trevi, Rome
Siracusa, Sicily
Nero
Collection of works of erotic art, Archaeological Museum of Naples, Campania
Representative of the greater power of the Mediterranean basin, for more than a millennium, the power of the ancient Romans spread from Syria to Britain and from Tunisia to the banks of the river Rhine on the border with Germany today. The culture of the Roman civilization influenced and mesmerized various civilizations of its time and continues to do so through an amazing cultural and legal heritage. After the Romans, never the world would be the same.
Agrigento, Sicily
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ITALY as
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Necropoli di Banditaccia, Cerveteri
The World Heritage Committee of UNESCO has recognized so far a total of 1,001 sites (777 cultural, 194 natural and 30 mixed), considered universal value and present in 161 countries around the world, sites that are part of the cultural and natural heritage of mankind. Currently Italy is the country that has the largest number of sites (50) included in the World Heritage list of UNESCO. According to information from the Central Office of Statistics Socio-demographic and environmental Italy, “ in 2011, the country had 4,588 museums and similar public and private institutions, open to the public, of which 3,847 museums, galleries and collections, 240 areas or parks and 501 archaeological monuments and historic buildings.
Etruscan tomb, Banditaccia di Cerveteri Ceri
Canopo di Villa Adriana a Tivoli
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North are located 48% of the museums and monuments of 43.1%. In 2011, visitors arrived at the figure of 103.888.764 units. The public tends to concentrate in a few locations; three regions ensure 51% of inputs: Tuscany (22.1%), Lazio (20.1%) and Lombardy (8.8%). Public Museums attract over 40 million visitors (38.8%) per annum. These numbers that demonstrate the cultural importance of Italy, speak for themselves.
In Italy, one in every three city has at least one museum structure: a common heritage estimated 1.5 museums or similar institutions for every 100 square kilometers and about one in every 13,000 inhabitants. The regions with the largest number of institutions are in Tuscany (550), EmiliaRomagna (440) and Piedmont (397). In the South and the islands are concentrated 52.1% of the archaeological sites, while in the
Development Initially, the first film of the series has a teaser format, which will serve for the advertising of the project that aims to give continuity to the plan of action and aims to produce 15 other films in the series “Italy as you’ve never seen...”, all in Cahier de Voyage format.
2nd Part Piemonte, Lombardy, Liguria and Valle d’Aosta. 3rd Part Calabria, Sicily, Sardinia and Basilicata. 4th Part Trentino-Alto Adige, Veneto, Friul-Veneza Julia and Emilia-Romana.
They are separated by regions:
5th Part Marche, Abruzzo, Molise e Puglia.
1st Part Lazio, Umbria, Tuscany, Campania. 20
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The production of the first film of the series begins in the regions of Tuscany, Lazio, Umbria and Campania.
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Etruscan Museum of Villa Giulia
1st Part Lazio, Umbria, Tuscany, Campania Lazio Roma; Sutri - Cerveteri; Ceri Viterbo; Bagnoreggio, Tarquínia; Tivoli; Sperlonga Terracina; Celleno - Barbarano Romano; Ostia Antica - Castel d’Asso (áreas arqueológicas: Ferento; Norchia; Veio (Província de Roma).
Positano, Campania
Tuscany Florença - Chiusi; Cetona; Montalcino, Bagnovignone, Montepulciano - Siena; Volterra - San Giminiano; Greve in Chianti; Castiglione della Pescaia. Benesse.. San Felippo Term, Tuscany
Campania Naples; Capri Herculano; Pompeii, Paestum, Amalfi Coast, Ponza - Gaeta. Umbria Orvieto (in research). 21
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SOCIAL AND HISTORIC CULTURAL CONTRIBUTION We believe this project will contribute to education around the world and for the promotion and appreciation of the history and Italian culture, through the dissemination of this extremely rich heritage that has fascinated and inspired millions of people through the centuries, generation after generation in particular Western countries. There are thousands of descendants of Italian immigrants in Brazil, as in other parts of the world with significant communities such as the USA, England and Australia, who have been sharing Italian culture through the years in these territories. For this reason, we believe they are just some of the many people who are true enthusiasts of the Italian culture. The focus of the project is therefore the perpetuation
and dissemination of Italian culture what it is most exceptional, always emphasizing the beautiful. The goal of the project is not somehow make criticisms or evaluate (public or private) commercial or institutional establishments such as hotels, restaurants, universities, government organizations and the like. Quite the contrary, each place was carefully chosen to show the best Italy has to offer in terms of history and archeology, culture and tourism, and also to encourage those who are interested in contributing in any way for organizations responsible for the conservation of cultural and historical sites and their studies, without whom all this beauty and splendor face the threat of perishing and no more delighting and thrilling people around world. 22
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Sunset at Tiber River
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