CREATIVITY GIVES THE WINGS, TO REACH THE UNREACHABLE... TO SEE BEYOND THE VISIBLE, TO THINK BEYOND THE OBVIOUS...
METTE BJERREGAARD
portfolio portfolio portfolio
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WHAT’S INSIDE
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welcom el c
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Gallery
I hope you find all you seek and you are welcome to contact me for further info on phone +45 20939295 or mbj@visualmerchandising.dk. - Enjoy & thanks...
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Mette Bjerregaard MetteBjerregaard Bjerregaard Mette
- no less than 45 life years
2006- 2006 Illustrator, Photoshop, InDesign Trade Academy 2001-2001 Powerpoint, Word, Excel Trade Academy 1995- 1999 Intern sales & leading courses Redgreen and Crate & Barrel
6-7 14-15
LANGUAGE DK/ English - speaking and written - high level Nordic & German - acquaintance
2-3
10-11 DRIVER’S LICENSE B
IT MS Office (Word, Powerpoint, Excell) Adobe (Photoshop, Illustrator, InDesign, Dreamweawer)
REFERENCE SELECTIONS:
gaard 2th. Mette Bjerre gade 21A Ravnsborg nhagen N. 2200 Cope
The personal contribution during the internship has been highly satisfying (præmieelev) Ib Bertsen, Resultatmanager - Magasin dü Nord
2093 9295 ng.dk dk handising. erchandisi visualmerc w.visualm E-mail: mbj@ page: http://ww home Personal
We recognized Mettes design potential immediately. Her talents, abilities, and drive have proven her to be quite an asset to our company
Mobile: +45
Barbara Reimann, Vice President of Operations – Crate & Barrel, USA
Mette has an unique talent because she is incredibly creative, but she also has a keen business sense. Mette exhibits the ability to complete specific job functions while continuing to learn new aspects of her job simultaneously. Mette is a strong and reliable member of any management team and she would be an asset to any company
Driven by passion for design and motivated by the instinct to create, taking up new challenges and a yearning to learn and grow in the arena of visual merchandising, -identity, -design, -communication, -media & -arts is what characterizes the creative me. Known as a positive, outgoing, engaged person, within me exists a different world of imagination, passion and desire. This portfolio e-book is my introduction to the world.
With a decorator education from Magasin du Nord, store design & visual merchandising background from Crate and Barrel in USA of this 20 years of wide extensive experience from the international and national retail & corporate business within visuals I manage, develop, motivate teams, implement and maintain creative solutions - always with the end -user and business objectives in mind. Now I am ready for challenges and I constantly compete with my ownself to give the best output. I can, will and dare contribute “making a difference” - and do you want to enlarge your ressources, team, project or company with another qualified professional player, you are welcome to read more about my competences and qualifications in this portfolio e-book.
20 YEARS OF Visual COMPETENCES & QUALIFICATIONS
2010-2011 Photoshop & Dreamweaver KTS
Visual Expression
Editors note...
I have worked with various projects (especially retailbranding/ visual merchandising & marketing) as well as different mediums, starting with the pencil, brush and the spilling colors, I am now constantly trying to further my skills in retail, branding and digital media. I love to explore, experiment and work with new mediums, techniques and softwares. From the designing of a logo, pos-element, to creating a complete concept, marketing campaign, vm-yearplan, conceptualizing the theme to shaping the concept. I have an experience of 20 years helping different lifestyle brands increase awareness of their brand and achieve better results in their sales/ marketing. Combining my strategical, structured skills with creative, visual efforts that engage, inspire and help stimulate sales - making unique designs visuable, attractive and buyable.
... FROM CHILDHOOD TO RETAILBRANDING
COMPETENCES & COURSES 2014-2014 E-publisher, Wordpress, E-shop, Online Marketing (Sociale medier & SEO/ SEM) IT Kompetence
Based on Mettes incredibly creative and constructive skills as well as her wide knowledge in visual merchandising she was selected as the creator of Redgreens vm-concept Peter Helvig, Divisionmanager, sales DK – Redgreen A/S
Mette is visual strong and able to transform creative idea into reality and through her employment she has shown great interest and a high engagement in the projects she has been responsible for Lars Schmidt Hansen, Marketingmanager – Redgreen A/S
12-13 4-5
harmony
80-99 ABOUT
e v i t a e Cr
Visual
&
2-3 4-5
welcome & index route map
WORK 6-7 8-9
CONTACT & WEBSITE mette bjerregaard phone: +45 20939295 visualmerchandising.dk
102-103
8-9
Julie Angio, Head of Store Design - Crate and Barrel, USA
visual gallery competences & qualifications
4-5
16-33
OTHER
10-11 courses...
REFERENCES 12-13 references
OFFERING
14-15 what to offer?
34-81
CAREER
16-33 retail branding 34-81 marketing
EXPERIMENT
82-101 various creatives - photo - imagebooks - paintings - illustrations
CONTACT 102-103 info
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Route map...
Joy is found, not in finishing an activity, but in doing it!
right brain r es
ent ati o
digital output Fi n a l ar
on c
twork
t n e ept developm
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preparation
storming n i a B r ic Log
Pre-
s Re
left brain
Idea generation ization l a Visu uc t p rod i o n et k s t p r p & oof C o nc e k c hec
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creative brief
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Company
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cep Con al rov Concept app Rev
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company Requirement
Feedback
COMPANY CREATIVE BRIEF LEFT BRAIN RIGHT BRAIN PRINT OUTPUT FINAL ARTWORK
final artwork
COMPANY CREATIVE BRIEF LEFT BRAIN RIGHT BRAIN DIGITAL OUTPUT FINAL ARTWORK
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As Visual Communications Manager... I have a burning desire to communicate the unique expression of product, brand & image. Always securing “easy to navigate communication“ of the over-all universe, themes & campaigns... Visual Media ...
Gallery
As Visual Merchandising Manager... I have a burning desire to give customers the perfect shopping experience and booste sales by securing stores always inspire customers... I increase the retailbrand professionalism by adding extra ressources to the Visual Merchandising contributions, initiatives, efforts & results...
Visual Expression
I work on a more tactical level with development and optimation of corporate guidelines as well as training of different market responsibles...
I have a burning desire Visual Art ... to move between offline I have a burning de& online across media channels all the way sire to experiment within the creative world of around... photo, drawings, paintings, crafts creations...
I am respobsible for the development as well as establishment of VMguidelines in relation to corporate brand, identity and standards... I develop, communicate, drive and implement campaigns with the starting point of “space management, sell through or easy to purchage” as well as securing VM-guidelines are followed through training and close follow-up at international level and through relevant local responsibles within the area... Visual Identity... I have a burning desire to draw the line of strong corporate identity, brand & logo design...
Visual Media
VISUAL COMPETENCES VISUAL MERCHANDISING • Point-of-sale-masterial & displays (print & digital) • Presentation of goods • Store window
VISUAL IDENTITY (print & digital) • Corporate identity design • Brand design • Logo design
VISUAL DESIGN (print & digital) • Concept design • Store design (layout, routing, front, lighting, sound, fragrance) • Graphic, Layout & Illustration design (magazine, cataloque, book, manuals, guidelines, folders, etc) (wep, app, e-magazine & e-book)
VISUAL COMMUNICATION • Tone & style • Brand identity • Logo • Focus on brand, products & product groups • Sign posting • Themes, Campaigns
Visual Design As Visual Designer... I have a burning desire to create “total experience - concept design”, graphic, layout & Illustration design through print or digital output that communicate directly with the enduser...
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VISUAL MEDIA • Media Channels • Campaigns • Promotional activities • Themes • Timing • Promotional budget
VISUAL ART Experiments • Paintings
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TAILBRANDING... FROM CHILDHOOD TO RE
TAILBRANDING... FROM CHILDHOOD TO RE
al u s i V 20 YEARS OF
al u s i V 20 YEARS OF
CHILDHOOD
COMPETENCES & QUALIFICATIONS
- no less than 45 life years
MERCHANDISING IDENTITY
DESIGN COMMUNICATION MEDIA ART
STRATEGY VISUAL INITIATIVES BUDGET RESPONSIBLE TEAM BUILDING,TRAINING, MOTIVATION FOLLOW-UP
Magasin dú Nord, Kongens Nytorv 13, 1095 Copenhagen K, Denmark Decorator/ Visual Merchandiser “Reward Apprentice”
Visual Display Department, Store Designer Crate & Barrel, 646 N. Michigan Avenue, Chicago, Illnois 60611 - USA Responsibility and projects: Management responsible increasing sales through Store Design & VM Sales review - on a daily, weekly and monthly basis
2005-2006 1. Interior, Ikea, Nybrovej 2, 2820 Gentofte
fashion interior lifestyle 8
Visual
STRATEGY VISUAL INITIATIVES BUDGET RESPONSIBLE TEAM BUILDING,TRAINING, MOTIVATION FOLLOW-UP
BREEDING
- 1993
- 1995 VM STORE DESIGNER
1999-2005
Responsibility and projects: Assisting clients with inspiration, creativity, structure, method, strenghtened product presentation VM concept, strategic yearplan, manual, guideline, showroom, national/ international fairs, store openings; development, design, coordination and implementation Pos-element development, vendor sourcing, coordination and ordering Projectleading, coordination, coaching, training, follow-up
VM COORDINATOR
1997-1999 Visual Merchandising Coordinator, Redgreen A/S, Niels Bohrs Vej 17, Stilling, 8660 Skanderborg, DK Responsibility and projects: Selected as the Creator (& developer) of a brand new central controlled, international visual merchandising concept (VMC) VM of international fairs in Germany as well leading of Redgreens vm-team
VISUAL MERCHANDISER
2005-2005 Visual Merchandiser, Magasin dú Nord, Kongens Nytorv 13, 1095 København K - DK
INTERIOR CONSULTANT
VM CONCEPT MANAGER
Responsibility and projects: Assisting clients reaching their home interior dreams/ objectives through product knowledge, creative interior suggestions in regards to home, summerhouse and hotel owners Day-to-day VM store performance - 1000 km2 interior house as well as development/ implementation of VM-Yearplan; windows & in-store
NE MARKETING... E-PUB ‹ E-SHOP • ONLI
IT upgrade...
1994-?
COMPETENCES & QUALIFICATIONS
INTERNATIONAL VM MANAGER
E-publications Visual communication by the help of digital composition and layout of apps, e-books as well as interactive magazines...
Change Lingerie Farum Gydevej 73 3520 Farum, Denmark International Visual Merchandise Manager “Marketing department, HQ”
E-shop The build-up (or maintainance) of a website or webshop in a CMS-system such as Wordpress ...
- 2005
- 2006
- 2007
2007-2008 Interior Consultant/ VM Manager, Jytte Demuth Boligindretning A/S, Strandvejen 60, 2900 Hellerup - DK
INTERIOR MANAGER
Responsibility and projects: Development of franchise concept on the visual part- Development & maintenance of Concept Manual, VM Manual & Guidelines as well as Interior suggestions in regards to store establishments Development of visual line (packing/ wrapping, signingprogram, productfolders, etc.)
- 1999
VM FREE AGENT/ CONSULTANT
2008-2009 Visual Merchandising Concept Manager, Villa Collection, Slotsgade 27, 9000 Ålborg - DK
- 1997
Responsibility and projects Responsible home & houseware - 3.floor Coordination of product presentation Maintenance of Magasin’s visual concepts Planning and implementation of campaigns, activities, events as well as extensive rebuild of the entire - 3. floor
DESIGN COMMUNICATION MEDIA ART
PROJECT LEADING MANAGEMENT DEVELOPMENT COORDINATION PLANNING
VM DECORATOR
Free Agent/ VM-Consultant, Visual Merchandising, Copenhagen
Responsibility and projects: Development of VM Campaigns & POSelements (News, Fall, Christmas, Valentines) Development of Flower Guideline (inspiration, procedures, illustration & describtion) Development of POS guideline (inspiration, procedures, illustration & describtion) Contact to vendors (DK/ China) in regards to VM-pos material purchase & order, not least coordination of specific demands to form, feeling, quality, labelling, etc.
MERCHANDISING IDENTITY
PRE 1992
1995-1997
2011-2011 Visual Merchandising Project Manager, Pandora A/S, Hovedvejen 2, 2600 Glostrup - DK
- no less than 45 life years
1993-1995
PROJECT LEADING MANAGEMENT DEVELOPMENT COORDINATION PLANNING
Responsibility and projects: Personnel responsible for the Interior department - Showroom Interior/ VM in house; preparing, design, implementation of floorplan changes (campaigns, showroom, homes and departments) Commercial Review (‘outside’ judgment of strategic interior plan contra store expression)
COMPETENCES & QUALIFICATIONS
BIRTH 1969
Online Marketing ‘Sociale Medier’ Using social media as a marketing tool - from the development of an online marketing strategy, over implementing to measurement and follow-up on strategical/ tactical initiatives.. Online Marketing ‘Seo/ Sem’ The art of getting a website high up in the search engine results on Google, which is of great importance when the messages of the sites must be spread to as many as possible...
- 2008
- 2009
2011 Graphic/ IT education upgrade Various Devl. Concepts/ VM Creative & visual freelance projects E-publications, e-shop & online marketing (social media & seo/sem) It Kompetence
2014 Graphic/ IT education upgrade
- 2011
Creative & Visual Managing projects Styling & photographical projects, layout & structure Photographer Camilla Hey
- 2014
E-publications E-shop Online marketing (social media & seo/sem) It Kompetence
Book layout & illustrations (“Min firbenede Ven” - book about dogs) Vetenarian Specialist Gitte Kamp VM PROJECT MANAGER
Visual Identity Vetenarian Dorthe Bruun Jabina FREELANCE
- Photo, imagebooks, graphics, illustrations, paintings & crafts
- 2014
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COMPETENCES & COURSES 2014-2014 E-publisher, CMS (Wordpress), E-shop, Online Marketing (Sociale medier & SEO/ SEM) IT Kompetence
INTERNATIONAL MIND Commercial address (total 4 years) Chicago, USA Commercial travelling activity in relation to fair activities to Germany, Norway, Sweden, France and Italy...
2010-2011 Photoshop & Dreamweaver KTS
FAVORITE ACTIVITIES The combination of a large city, nature and the tiny differences inspire, renew and confirm. Among favorite activities are swimming, biking, walking the tracks in nature and sharing moments with family & friends. For many years catching moments through the lence of the camera, drawing and painting. Creation of lifestyle imagebooks as well as keeping up with future consumer & lifestyle trend...
2006- 2006 Illustrator, Photoshop, InDesign Trade Academy 2001-2001 Powerpoint, Word, Excel Trade Academy 1995- 1999 Intern sales & leading courses Redgreen and Crate & Barrel LANGUAGE DK/ English - speaking and written - high level Nordic & German - acquaintance DRIVER’S LICENSE B
OTHER/ FREETIME 2010-2013 Interest work in regards to establishment of entrepreneurs/ companies (visual colaborator), idea sharing and coordinator of visual line; cards, folders, books, homepage, newsletters, concept; product, packaging, design, etc. 2013 Staircase Renovation in Andelsboligforening 2004-2012 Comittee work in Andelsboligforening 2000-2005 Comittee work in network for entrepreneurs in Denmark
IT MS Office (Word, Powerpoint, Excell) Adobe (Photoshop, Illustrator, InDesign, Dreamweawer) CMS; Wordpress & E-shop Online Marketing; Sociale medier & SEO/ SEM
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REFERENCE SELECTIONS:
REFERENCE SELECTIONS:
The personal contribution during the internship has been highly satisfying (præmieelev) Ib Bertsen, Resultatmanager - Magasin dü Nord
Mettes work has been a considerable factor in our Coffee Brand Store success, helping it to become one of the most visited Coffee Brand Stores of its kind in Copenhagen by communicating directly with the target group and increasing sales as a successful result of the efforts Tina Scheftelowitz, Owner - AMOKKA
We recognized Mettes design potential immediately. Her talents, abilities, and drive have proven her to be quite an asset to our company Barbara Reimann, Vice President of Operations – Crate & Barrel, USA
Mette has through her enormous experience and competences contributed positively to the general development of VC’s store-concept. She is a responsible and serious collaborator, who always deliver the projects of which she is presented in a satisfying fashion
Mette has an unique talent because she is incredibly creative, but she also has a keen business sense. Mette exhibits the ability to complete specific job functions while continuing to learn new aspects of her job simultaneously. Mette is a strong and reliable member of any management team and she would be an asset to any company
Brian Schneider, Retail Director - Villa Collection
Julie Angio, Head of Store Design - Crate and Barrel, USA
Mette works thoroughly, pragmatically, dedicated - she is open for new projects and has the ability to think in new inventive ways. She will be a profit to any company in need of a person of extensive visual experience, who is extremely creative and thinks in unified processes to stimulate sales Camilla Hey, Owner - Photographer Camilla Hey
Based on Mettes incredibly creative and constructive skills as well as her wide knowledge in visual merchandising she was selected as the creator of Redgreens vm-concept Peter Helvig, Divisionmanager, sales DK – Redgreen A/S
Mette is visual strong and able to transform creative idea into reality and through her employment she has shown great interest and a high engagement in the projects she has been responsible for
Mette is a visual, creative, structurered, passionated person, who at all times understands to include the commercial aspect. She manages both the straight and crooked as well as sense for detail. She is an asset to any management team within concept development, marketing, visual merchandising or graphic design; layout, illustrations, visual communication & visual line Gitte Kamp, Owner - Gitte Kamp(minfirbendedeven.dk)
Lars Schmidt Hansen, Marketingmanager – Redgreen A/S
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Do you need
l a u Vis
results? It is an art to catch the attention of your targetgroup
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and communicate visual stories in a way matching It’s all about asking attention!!! “the communicative challenge”
• attraction • securing aliance between your marketing, concept, visual expression & all-round communication to the outerworld...
3
It’s all about giving attention!!! “the economical challenge“
• adding value • selling “in the moment of truth”
2
It’s all about getting attention!!! “the creative challenge“
the nerve of time - as well as stimulating sales to a positive turn on investment. The best results are made through a structured
process, where creative ideas are developed and followed through effectively...
• standing out • making unique experiences
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From stopping power to shopping power... Retail is not about shops and stores. It’s about a one-to-one relationship between companies and real people, in which the company becomes a person and the encounter a conversation... Ask attention, get attention, give attention...
RETAIL BRANDING
A store must stand out, attract, seduce and then carry out it’s promise with true personality...
REDGREEN - VM COORDINATOR
VISUAL
The longer a shopper remains in a store, the more he or she will buy. And the amount of time a shopper spends in a store depends on how comfortable and enjoyable the experience is...
RETAIL BRANDING
The effect of branding is that a whole world opens up when you see, experience or even think of the brand... From product to service, from service to experience, from experience to meaning...
PANDORA - VM PROJECT MANAGER
VISUAL MERCHANDISING - FREE AGENT/ CONSULTANT
CAREER PROJECT LEADING: Strategy, Initiatives & budget responsibility VISUAL INITIATIVES: Concept Development & Direction MANAGEMENT: Team building, training & motivation
A relationship is created when a retail space ceases to be merely a merchandising outlet and instead becomes a place where a passion is shared... A brand is an inter-active platform between kindred spirits. In the future it can no longer be one-dimensional...
CRATE&BARREL- STORE DESIGNER
CHANGE LIN
GERIE - VM
TIME of EXPERIENCE
DECORATOR/ VM - MAGASIN VILLA COLLECTION - VM-CONCEPT MANAGER
MAGASIN - VISUAL MERCHANDISER
MANAGER
JYTTE DEMUTH INTERIOR - INTERIOR CONSULTANT/ VM MANAGER
IKEA - 1. INTERIOR - SHOWROOM
Professional qualifications & competences
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Redgreen Responsibility and projects: - Selected as the Creator (& developer) of a brand new central controlled, interna- tional visual merchandising concept (VMC) - Focus on windows (& in- store campaign activities) - Responsible for VM of international fairs in Germany as well leading of Redgreens vm-team - Flagship event arrangements & set-up - Flagship sales & seasonal workshops
Foundation - national as well as international
Crate & Barrel - USA Responsibility and projects: - Management responsible increasing sales through Store Design & Visual Merchandising - Sales review; daily, weekly and monthly basis
1993-1995
Decorator/ Visual Merchandiser - “Reward Apprentice” Magasin dú Nord, Kongens Nytorv 13, 1095 Copenhagen K, Denmark
1995-1997
Visual Display Department, Store Designer Crate & Barrel, 646 N. Michigan Avenue, Chicago, Illinois 60611 - USA
1997-1999
Visual Merchandising Coordinator Redgreen A/S, Niels Bohrs Vej 17, Stilling, 8660 Skanderborg, Denmark
Magasin dü Nord Responsibility and projects: - Presentation of goods - In-store - Store windows - Events - Sign posting - Themes, Campaigns...
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For more - see turnbooks: http://www.visualmerchandising.dk/gal_ting.html & click on imagebooks to turn pages.....
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VM projects Responsibility and projects: - Assisting clients with inspiration, creativity, struc- ture, method, strenghtened product presentation - VM concept, strategic yearplan, manual, guideline development - showroom, national/ international fairs, store openings; development, design, coordination and implementation - Pos-element development, vendor sourcing, coordina- tion and ordering - Projectleading, coordination, coaching, training, follow-up
Amokka Responsibility and projects: - VM Yearplans - Interior & POS elements - Campaigns/ Themes - Store floorplan & opening - Seasonal changes - Workshops - Training
Babushka Responsibility and projects: - VM Yearplans - Interior & POS elements - Campaigns/ Themes - International Fairs - Seasonal changes
Menu
1. Redgreen - DK 2. Magasin _ DK 3. Crate and Barrel - USA
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Responsibility and projects: - VM Yearplans - Interior & POS elements - Campaigns/ Themes - Showroom - International Fairs - Seasonal changes - Workshops - Training
Free Agent - Consultant 1999-2005
VM project/ Clients
- Babushka A/S, Korsgårsvej 28, 2920 Charlottenlund, Denmark - Èn Gry & Sif, Hørkjær 9, 2730 Herlev, Denmark - Stelton A/S, Christianshavns Kanal 4, 1406 Copenhagen K., Denmark - Menu A/S, Kongevejen 2, 3480 Fredensborg, Denmark - Amokka A/S, Dag Hammerskjölds Allé 36, 2100 Copenhagen, Denmark - IC Companys A/S, Raffinaderivej 10, 2300 Copenhagen S, Denmark - Triumph International Textil A/S, Højbjergvej 4, 3060 Espergærde, Denmark - English Silver House, Pilestræde 4, 1112 Copenhagen K., Denmark - Republica Copenhagen, Denmark - Inbodan A/S, Damvej 9, 8471 Sabro, Denmark - Matas A/S, Rørmosevej 1, 3450 Allerød, Denmark
For more - see turnbooks: http://www.visualmerchandising.dk/gal_ting.html & click on imagebooks to turn pages.....
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Articles VM Communication - Borsen - Denmark - Retail Magazine - PEJ magazine (interior & Fashion)
articles 26
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Pandora Responsibility and projects: - Development of VM Campaigns as well as POS- elements - Development of Flower Guideline (inspiration, pro- cedures, illustration & de- scribtion) - Development of POS guide line (inspiration, procedures, illustration & describtion) - Contact to vendors (DK/ China) in regards to VM- pos-material purchase & order, not least coordination of specific demands to form, feeling, quality, labelling, etc.
Villa Collection Responsibility and projects: - Development of franchise concept on the visual part - Development & mainte- nance of Concept Manual, VM Manual & Guidelines as well as Interior suggestions in regards to store establish- ments - Development of visual line (packing/ wrapping, signingprogram, product folders, etc.)
Jytte Demuth Interior Responsibility and projects: - Assisting clients reaching their home interior dreams/ objectives through product knowledge, creative inte- rior suggestions in regards to home, summerhouse and hotel owners - Day-to-day VM store per formance - as well as development/ implementa- tion of VM-Yearplan; win- dows & in-store rooms
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Work career continued... 2005-2005
Visual Merchandiser Magasin dĂş Nord, Kongens Nytorv 13, 1095 Copenhagen K, Denmark
2005-2006
Interior Manager Ikea, Nybrovej 2, 2820 Gentofte, Denmark
2007-2008
Interior Consultant/ VM Manager Jytte Demuth Boligindretning A/S, Strandvejen 60, 2900 Hellerup, Denmark
2008-2009
Visual Merchandising Concept Manager Villa Collection, Slotsgade 27, 9000 Ă…lborg, Denmark
2011-2011
Visual Merchandising Project Manager Pandora A/S, Hovedvejen 2, 2600 Glostrup, Denmark
2011-
Visual Freelancer Gitte Kamp, Camilla Hey, Dorthe Brun Jabina, etc...
For more - see turnbooks: http://www.visualmerchandising.dk/gal_ting.html & click on imagebooks to turn pages.....
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MARKETING
REDGREEN - VM COORDINATOR
vmc
VISUAL MARKETING
DORTHE BRUN JARIBA - VISUAL MANAGER
IKEA - 1. INTERIOR - SHOWROOM
CAREER
BRANDING: Visual communication (print/ digital) GRAPHICS: Visual Identity, design & media (print/ digital) ONLINE MARKETING: Social Media & SEM/ SEO EXPERIMENTS: Photo, Illustrations, paintings, handcrafts, etc... CHANGE LIN
GERIE - VM
TIME of EXPERIENCE
METTEMADE - FREELANCE PAINTINGS GITTE KAMP - VISUAL MANAGER
JYTTE DEMUTH INTERIOR - INTERIOR CONSULTANT/ VM MANAGER
MANAGER
VILLA COLLECTION - VM-CONCEPT MANAGER
CAMILLA HEY - PHOTOGRAPH PARTNER & VISUAL MANAGER
PANDORA - VM PROJECT MANAGER
Professional qualifications & competences
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Foundation build national as well as international Redgreen 1997-1999
Visual Merchandising Coordinator Redgreen A/S, Niels Bohrs Vej 17, Stilling, 8660 Skanderborg, Denmark
Development responsible of a brand new central controlled, international visual merchandising concept (VMC). As a part of the ongoing development of the Redgreen concept to emphasise the Redgreen shop profile and promotion of Redgreen as an International brand. A series of different window themes displaying the Redgreen concept, identity, season and collection.
Redgreen - Responsible for VM of international fairs in Germany as well leading of Redgreens vm-team
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For more - see turnbooks: http://www.visualmerchandising.dk/gal_ting.html & click on imagebooks to turn pages.....
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Redgreen - events
vmc 38
vmc
- Responsible for planning, design & implementation of International Flagship & Sales events at HQ - ex.Chicago
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yearplans
Free Agent/ Consultant Amokka Development & Implementation of: - VM Yearplans - Interior & POS elements - Campaigns/ Themes - Store opening ‘Grønnegade’ - Seasonal changes - Workshops - Training
For more - see turnbooks: http://www.visualmerchandising.dk/gal_ting.html & click on imagebooks to turn pages.....
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Free Agent/ Consultant Menu Development & implementation of: - VM Yearplans - Interior & POS-elements - Campaigns/ Themes - Showroom - International Fairs - Seasonal changes - Workshops - Training
For more - see turnbooks: http://www.visualmerchandising.dk/gal_ting.html & click on imagebooks to turn pages.....
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yearplans
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Free Agent/ Consultant Babushka Development & implementation of: - VM Yearplans - Campaigns/ Themes - International Fairs - Seasonal changes
For more - see turnbooks: http://www.visualmerchandising.dk/gal_ting.html & click on imagebooks to turn pages.....
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Ikea - Succesful rebuild of Childrens Ikea, Kitchen, Sultan Beds, etc. - Succesful approval of Commercial Review
Work career continued - Interior Manager Ikea 2005-2006
Personnel responsible for the Interior department - Showroom - Interior/ VM in house; preparing, design, implementation of floorplan changes (campaigns, showroom, homes and departments) - Commercial Review (strategic interior plan contra store expression)
ikea
commercial review
hotspots
rooms & homes
compacts & departments
For more - see turnbooks: http://www.visualmerchandising.dk/gal_ting.html & click on imagebooks to turn pages.....
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Jytte Demuth Interior - Day-to-day VM store per - formance as well as de- velopment/ implementation of VM-Yearplan; windows & in-store
Work career continued - Interior Consultant/ VM Manager Jytte Demuth Interior 2007-2008
Responsibility and projects: - Assisting clients reaching their home interior dreams/ objectives through product knowledge, creative interior suggestions in regards to home, summerhouse and hotel owners - Interior drawings (clients home, summerhouse, hotels and in-store) - VIP events (Christmas)
For more - see turnbooks: http://www.visualmerchandising.dk/gal_ting.html & click on imagebooks to turn pages.....
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Villa Collection Development, idea, interior layout & floorplan drawings
Villa Collection Interior Room plan in regards to store openings
Work career continued - VM Concept Manager Villa Collection Development of franchise concept on the visual part: - Store front, windows, in-store, rooms, displays, interior, product presentation, campaigns, etc... - Development & maintenance of Concept Manual, VM Manual & Guidelines as well as Interior suggestions in regards to store establishments - Development of visual line (packing/ wrapping, signingprogram, productfolders, etc.)
For more - see turnbooks: http://www.visualmerchandising.dk/gal_ting.html & click on imagebooks to turn pages.....
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villa collection 54
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villa collection
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Pandora Development of Flower Guideline (inspiration, procedures, illustration & describtion)...
Work career continued - Visual Merchandising Project Manager Pandora
flower guideline
Responsibility and projects: - Development of VM Campaigns as well as POS-elements (idea & drawings for production in China) (posters, windowstickers, paperline, signing, elements, etc...) - Development of Flower Guideline (inspiration, procedures, illustration & describtion) - Development of POS guideline (inspiration, procedures, illustration & describtion) - Contact to vendors (DK/ China) in regards to VM pos-material purchase & order, not least coordination of specific demands to form, feeling, quality, labelling, etc.
Pandora Development of POS guideline (inspiration, procedures, illustration & describtion) Development of POS-elements (idea & drawings for production in China)
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For more - see turnbooks: http://www.visualmerchandising.dk/gal_ting.html & click on imagebooks to turn pages.....
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Other...
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Christmas Elements
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Fall - Christmas in-store
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Fall - Christmas in-store
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CHANGE Lingerie
Spring/ Summer (SS) Autumn/ Winter (AW)
International VM Manger - VM development
Campaign Lookbook
70
Outdoor Campaigns
Seasonal Store Campaigns
Spring/ Summer (SS)
Autumn/ Winter (AW)
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AW 2015 LOOKBOOK
AW 2015 LOOKBOOK
Autumn 2015
Autumn 2015
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OUR CHANGE
OUR
CONCEPT
SION
STORE
STORE
Change Lingerie
“we ask attention” 74
EXPRES
Fittingroom
“we get attention”
75
Front Our “face” out to the customer
Entrance with logo Backlit single seated acrylic letters placed above the entrance Black wingsign with light and white logo
Ceiling & walls White ceiling and bright warm mocha walls
CHANGE Lingerie Interior module Flexible Seasonal shifts - hooks & shelves
Frieze, Ivory Ivory timber frieze at the top and bottom of the windows
Logo signing - placed above entrance Logo ‘CHANGE Lingerie’ of black acrylic single seated letters
Floor Oak, brushed wood floors
Awning, black Awning location over the window or entryway with logo
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“we give attention”
Logo signing - placed on store wall Logo ‘CHANGE Lingerie’ white on black wingsign - placed on the store wall
Lighting (instore) White LED spots mounted in the ceiling rails
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OUR
Display table
Store design modules
Floorstand
Wall modules - narrow
Floorstand w.acrylic shelves
Wall modules - wide
Store design modules
STORE
EXPRES
SION
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Brief rack
79
Top
Hook ivory
Hook - doubble briefs - ivory
Hook - nightwear - ivory
Hook - ivory
Hook- ivory
Shelf short - ivory
OUR CHANGE BRAND &
VISUAL MERCHANDISING
Hook - bra - ivory
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Shelf large - ivory
Change Lingerie
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- from stopping power to shopping power...
CHANGE Lingerie wall module Room for presentation changes - flexible shelf & hook placement
CHANGE Lingerie counter version “CLEAN LOOK” Stylish and inviting // cash & customer service function
CHANGE Lingerie floorstand module Room for presentation changes - flexible shelf & hook placement
“stylish & inviting” 82
83
OUR CHANGE SIGNING
Today gifts are connected with dreams, identity and self-understanding. We don’t just receive a piece of lingeri, but the accompanying image and the feeling of wealth, style and luxury, located in the brand. We buy the consumption fantasies and mythologies attached to the individual products - as much as we buy things....
& POSMATERIAL
OUR CHANGE
PACKAGING
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Work career continued - International Visual Merchandising Manager Change Lingerie
Mannequins
Responsibility and projects: Development of; - VM Yearplan Campaigns as well as POS-elements (idea & drawings for production) - POS-material (posters, windowstickers, paperline, signing, elements, etc...) - POS guideline (inspiration, procedures, illustration & describtion) - Corporate basic VM Guide Book - Seasonal VM guidelines - Campaigns/ themes - Partnermeetings - Packaging concept & guideline - Intern branding HQ - Workshops - Training
OteUR IC BASA U LG IHS V NDISIN A C R ME E GUID BOOK Corpora
ising erchand
M Visual
86
OUR CHANGE
VISUAL MERCHANDISING
ols:
(VM) to
ebook M guid Basic V uidebook te ra o s rp g Our Co en Rules VM VM guideline n ld o ig G a p r u m a O sonal C Our Sea
87
OUR CHANGE
HOUSE &
ATMOS-
PHERE
ATMOSPHERE
88
“lead the consumer into the store”
89
OUR CHANGE USE OF
MUSIC
“pleasing sound of atmosphere” 90
OUR CHANGE USE OF
FRAGRANCE
“pleasing smell of fragrance”
91
Strong focus points guides consumers through the store.
from window
We always treat our products with respect & we show it!!! to front table
OUR CHANGE
DRESS
to counter
CODE
to a-wall, etc...
“code of dressing” 92
Counter
93
Back wall
Front table
Primary window
Counter
95 94
? n Ha g A-wall
instore 1. period...
Change Lingerie
2. period...
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97
OUR
OUR Corporate BASIC VISUAL MERCHANDISING GUIDE BOOK
Corporate
SEASONAL
OUR L VISUIA SING
AND MERCH EN RULES GOLD
BOOK
VISUAL MERCHANDISING GUIDE BOOK
International VM Manager Change Lingerie Responsibility and projects: - Development of VM Yearplans - Development of VM Campaigns as well as POS-elements (idea & drawings for production) (posters, windowstickers, paperline, signing, elements, online, various channels, etc...) - Development of International VM Concept & Corporate VM Guide books (inspiration, procedures, photos,illustration & describtion) - Development of Campaign guideline (inspiration, procedures, illustration & describtion) - Contact to vendors (DK/ China) in regards to VM pos-material purchase & order, not least coordination of specific demands to form, feeling, quality, labelling, etc.
Managing of: - VM Yearplans - Interior & POS elements - Campaigns/ Themes - Store openings - Seasonal changes - Partnermeetings - Packaging Concept - Intern branding HQ - Workshops - Training
For more - in personal interview...
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99
AW-example overview... Theme 2 7a-7b
8a-9a
9b-10b
11a-11b
12a-12b
TIME IS NOW
AFTER HOUR CHIC
Window primary secondary - window
period 1.
period 2.
front table front table - front tables
a-wall
- example overview... Seasonal Campaign theme
100
a-wall
- a-walls, etc...
101
OUR
CHANGE
SEASONAL CAMPAIGN
PACKAGE
Our Seasonal Campaign Visual Merchandising sticker Our Seasonal Campaign Visual Merchandising Package
Our Seasonal Campaign Visual Merchandising Package Seasonal Campaign Package is always marked with the Visual Merchandising symbol, so you can easily recognize it.
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103
AW-example overview...
Visual
Season Windo w instore Elemen ts Signing Etc...
Merch
al Cam
andisi
paign
Our Seasonal Campaign Visual Merchandising Guidelines
ng gui
deline
Seasonal Campaign Guidelines Each Campaign guideline contains all the information needed to run a Seasonal Campaign properly.
Seasonal Campaign Guidelines is a compulsory course of business and to be implemented in the store exactly as described.
VM Seasonal guideline Change Lingerie Development of 12 window changes per year followed up by a guideline to be used internationally...
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105
OUR
HOW TO
SEASONAL
SEASONAL CAMPAIGN WINDOW
SET-UP
CHANGE
A PERFECT
VIDEO
DROPS
STEP NO.1-10
seasonal
Video Our Seasonal Campaign Guidelines - video.
window
Video How to set-up a perfect seasonal campaign window
15
Step no1. - Strib the window Start undressing the mannequins...
2
Step no2. - Clean all Window all-round
4
Step no4. - Dress & Style Select the styles for the window..
106
Step no6. - Set up other elements... Inside & outdoor
37
Step no3. - Hang up posters Set up all pos-material
9 6 10
Step no5. - Style the furniture - Display table
Step no9. - Mount window foils according to our general vm guide
Step no10. - place pricesigns Check all and place signs according to guideline
Step no7. - Check all styling - from A to Z...
8 video
Step no8. - Set the Lamps -according to our general vm guide
107
HOW TO
SET-UP
A PERFECT
SEASONAL CAMPAIGN
FRONT TABLE
STEP NO.1-7
front table
Video How to set-up a perfect seasonal campaign front table
1-7 Step no1-7. - How to set up a perfect Seasonal Campaign Front table...
78 108
video
109
HOW TO
SET-UP
A PERFECT
SEASONAL CAMPAIGN
A-WALL
a-wall
STEP NO.1-7
Video How to set-up a perfect seasonal campaign a-wall
1-7 Step no1-7. - How to set up a perfect Seasonal Campaign A-wall...
110
video
79
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International Partnermeetings Fashionshow “events” Idea & Floorplan
112
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Work career continued - Creative & Visual Manager Camilla Hey Photographer (cooperation since 1992) Cataloque & photograph shooting/ presentations; - Project leading, visual styling & execution Layout, Project & Visual Identity; - Structure - Creative output - Design - Digital output
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115
Min firbenede Ven “My four legged Friend” Development, layout, set-up & more than 30 illustrations - dog book.
Work career continued - Creative & Visual Manager Gitte Kamp, Vetenarian Specialist Development; - Concept & visual expression - graphical print & digital output; - creation of visual line; logo, company cards, newsletters, presentation material, banners, car magnets, etc... - layout, set-up & more than 30 illustrations “My four legged Friend” - dog book. For more - see video: http://youtu.be/FuuHI_Ic-T0
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Restauranten
Husets kok serverer
Selv ville jeg vĂŚlge
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Dorthe Brun Jabina
Work career continued - Creative & Visual Manager Dorthe Brun Jabina, Vetenarian Specialist Development; - Dog food concept & visual expression - graphical print & digital output; - Creation of visual line; logo, company cards, foodbag layout for print, car magnets, etc...
www.dbjpetfood.dk
122
Dorthe Brun Jabina CEO Ernæringsrådgiver VSP Phone: +45 2347 4321 Dorthe Brun Jabina
Dorthe Brun Jabina Dorthe Brun Jabina
www.dbjpetfood.dk
dbj kvalitets hundefoder dbj kvalitets hundefoder
G
12 K
SENSITIV SENSITIV er et dansk produceret kvalitets fuldfoder til hunde. Foderet glutener et dansk produceret kvalitets fuldfoder til hunde. Foderet er er glutenog indeholder kunanimalsk en animalsk proteinkilde – hestekød kornfritkornfrit og indeholder kun en proteinkilde – hestekød indeholder desuden olier og urter, der særligt understøtter immunforsvaret
indeholder desuden olier og urter, der særligt understøtter immunforsvaret og forbedrer en belastet hud og pels og forbedrer en belastet hud og pels er udviklet med et ønske om at forbedre livskvaliteten for hunde
er udviklet med et ønske om at forbedre livskvaliteten for hunde
særlig velegnet til hunde med foderintolerance/ allergi, samt hunde med
særligmave-tarmproblemer, velegnet til hunde med allergi, på samt hunde med somfoderintolerance/ følge af uønsket reaktion traditionelle mave-tarmproblemer, som følge af uønsket reaktion på traditionelle ingredienser ingredienser
kravet til kvalitet af råvarerne er sat i system med ISO-22000-certificering Dorthe Brun Jabina
er samme certificering, krævesmed for produktion af fødevarer kravetog til det kvalitet af råvarerne er satsom i system ISO-22000-certificering og det er samme certificering, som kræves for produktion af fødevarer For yderligere oplysning om dbj hundefoder: www.dbjpetfood.dk
For yderligere oplysning om dbj hundefoder: www.dbjpetfood.dk
Dorthe Brun Jabina
DBJ Dog food bag Layout for print
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dance with life,
peace & laughter fill the heart...
the spirit can
take us all the way...
harmony
feel free
as water
Photos photos photos & Imagebooks
see posibility for
by 126
Mette Bjerregaard
love & growth in both good &
bad experiences
127
Paintings Paintings Paintings 128
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Experiments - Creative & Visual Crafts Various paintings, illustrations, photos, imagebooks, graphic material...
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illustrations illustrations 136
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A BRAND IS A PLATFORM - A MEETING POINT
Kindred Spirits!
Mette Bjerregaard Ravnsborggade 21A 2th. 2200 Copenhagen N.
an
Mobile: +45 2093 9295
an
I invite you to visit my personal homepage to share some of my professional works & personal freetime crafts
ks
E-mail: mbj@visualmerchandising.dk Personal homepage: http://www.visualmerchandising.dk Personal homepage; www.visualmerchandising.dk
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th
thanks th
co nt
contact contact
thanks
contacta
ct
on t a contactct
ks
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METTE BJERREGAARD