Berry’s Technical Innovation Enables Iconic Pot to be Made with Recycled Plastic Leading-edge material technology is enabling Berry Superfos to produce the signature mortar-shaped pot for Spanish food producer Choví Group’s garlic mayonnaise brand, Allioli, incorporating 25% recycled plastic. The new pot retains its iconic shape and sunny yellow colour that ensure maximum brand awareness on-shelf but is now able to contain 25% recycled polypropylene (PP) that is the same quality as virgin material. The recycled content of the packaging has been allocated using the ISCC mass balance approach. In addition, the entire pot can be recycled where appropriate facilities exist. Both the saving of virgin materials and facilitating the reduction in the amount of plastic waste going to landfill support the move to a circular economy. The change in material composition of the injection-moulded pot was made possible by an alliance between Choví, Berry Superfos and supplier of the recycled polypropylene Repsol. All three companies hold the ISCC PLUS
Our partnership with Choví is an example of the kind of relationship that we strive to establish with all our customers every day “The process path of developing our iconic Allioli pot to include recycled
“Our partnership with Choví is an
material has been a long but rewarding
example of the kind of relationship
road, and the result is excellent,”
that we strive to establish with all
commented David Moya, Choví’s
our customers every day,” confirmed
Industrial Director. “It was made
Berry Superfos Iberia’s Commercial
possible thanks to our alliance with
Director, Ignacio Igea. “It involves being
Berry Superfos and Repsol who have
innovative and providing state-of-
been perfect travel companions for us
the-art technology, dedicated service
in this pioneering project to increase the
and commitment to more sustainable
sustainability of the Allioli pot.”
development.”
materials is due to new advanced
This successful collaboration also
For further information on Berry’s
pyrolysis technology. This has enabled
underlines the strength of the over 25
circular solutions and food grade PP
the recovery of waste streams that are
years’ partnership between the Choví
packaging with recycled material,
not suitable for mechanical recycling and
Group and Berry Superfos that will
visit: www.berryglobal.com/en/
which, when converted, produce material
ensure the continuing development of
sustainability/sustainability-strategy/
of virgin plastic quality.
packaging solutions for the customer.
product-impacts
certification which is required to allow the use of recycled material for food product packaging. This certification ensures credible claims for circular materials, as well as traceability throughout the chain of custody. The breakthrough for the food industry that allows food packaging to be made of polypropylene with recycled
30 FDPP - www.fdpp.co.uk
