Birchbox CSR Proposal: Pitch Deck

CSR CAMPAIGN

Rui, Micayla, Elena

PDGM 5120, Fall 2014 1

RUI

MICAYLA

ELENA

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WHAT IS BIRCHBOX? Surprise & delight

Expert curation

Inspiration

Discovery e-commerce Novelty

Community

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Research suggests that there is a well-established link between shopping and a heightened sense of happiness.

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OUR CUSTOMER INTERVIEWS CONFIRM THE SAME “My friends love opening a Birchbox box. It is changing the way people are buying things.”

“I just like not knowing what I am going to get every month. I am a product junkie. I like trying new things.”

- Diddy

- Fiona

“They have very nice packaging. Last month they had a special anniversary packaging, a fancier box. They do a good job.”

- Vidushi

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Reach women across the US and make a positive social impact.

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WHAT IS A CSR CAMPAIGN? GREATER GOOD ACTION POSITIVE EFFECT 7

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33% of young women are dissatisfied with their looks, up from 26% in 2012.

Girls’ Attitude Survey, Girlguiding

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41% of 18-to 24-year-olds retouch their own photos before posting them to social media.

SheKnows

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“50% claim the use of social networks like Facebook and Twitter makes their lives worse” The University of Salford, UK study on social media’s effects on self-esteem and anxiety

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SUCH HAPPINESS WEARS OFF EVENTUALLY...

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Guilt for accumulation, overconsumption and waste is a growing trend

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Millenials are driving an ever growing trend of capitalism with a conscience.

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A MORE LASTING HAPPINESS? 15

WHAT IS HAPPINESS, ANYWAY? IN YOUR CONTROL: thoughts, actions, behaviors

genetics

40%

50%

10% circumstances

Source: research conducted by Sonja Lyubomirsky, a psychology professor at the University of California, Riverside

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40% IS UP FOR GRABS!

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New Experiences

Being grateful

LASTING HAPPINESS Helping others

Source: happify.com

Nurturing Relationships

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Dwelling on the moment

Use all senses

SAVOR EXPERIENCES Share with someone else

Source: happify.com

Pay attention to little details

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HAPPINESS IS A SKILL THAT YOU CAN DEVELOP 21

BIRCHBOX WILL HELP YOU DO JUST THAT! 22

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HAPPINESS BEYOND THE BOX Society h Birc

b o x C o mmunit

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Customer

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B*HAPPY MESSAGES Society chb r i B

o x C o m mu

Customer

ni t

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INSPIRATION AND MOTIVATION • Beautifully designed to appeal to all senses • A reminder of something to be grateful for • Experiential treat Customer

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#BHappy INSPIRATION WALL Society chb r i B

o x C o m mu

Customer

ni t

y

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LET’S TALK HAPPY! • Share and interact • Daily inspiration • Power in numbers • Nurture relationships

chb r i B

o x C o m mu

Customer

ni t

y

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B CAUSE INITIATIVE Society chb r i B

o x C o m mu

Customer

ni t

y

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GIVING FEELS GREAT! • Natural way to boost happiness • Supporting customer by supporting causes they care about • Opportunity to share and interact

Society chb r i B

o x C o m mu

Customer

ni t

y

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WHAT ABOUT THE BUSINESS SIDE?

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HAPPINESS IS GOOD FOR BUSINESS! • Customer loyalty • Stronger community • Brand at the center of conversation • A more fulfilled society • An example to follow

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