Jugaad. Casey. Angela. Chimene. Micayla. Chanerica.
Sleeping in a Closet
“Historical” Rooms
Non-Room Spaces
Fire Escape/Stairs and Platforms
Playing with Perspective
Walls Not Walls
Living Pictures
POTENTIAL LOT
GALVANIZE
48 TEHAMA
Galvanize
POTENTIAL LOT
GALVANIZE
48 TEHAMA
Jenga Model
48 TEHAMA
Galvanize
GALVANIZE
48 TEHAMA
Suspended Lobby
GALVANIZE
48 TEHAMA
Outdoor Restaurants
GALVANIZE
Social Debt Community Physical Space Planet
How do we make a co-created hotel? How do we communicate the sense of indebtedness? How to we make SF locals feel they belong in our space? How do we build without intrusion? What are cultural considerations we have to become aware of? How do we leverage these without being cliche and cheesy?
Co-op Hotel co-op ˈkōˌäp/ noun An autonomous association of people who voluntarily cooperate for their mutual social, economic, and cultural benefit. Members often have a close association with the enterprise as producers or consumers of its products or services, or as its employees
Voluntary and open membership• Democratic member control• Economic participation by members• Autonomy and independence• Education, training and information• Cooperation among cooperatives• Concern for community
Co-op Hotel, cont’d
Translating the Co-Op Model -
Replace concierge with live-in employees
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Establish exchange relationship between members and hotel
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Discounts, retail spaces, restaurants, and common areas are accessible as part of this shared economic responsibility
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Hospitality naturally includes the SF residents
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Leverage brand partnerships to speak to hotel values and co-create guest experiences
Terms of Partnership -
Brand values against hotel’s
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Local ties, if applicable
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Quality of product or service
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Scale of partnership
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Scale of commitment
Implications
Core Values Making strides to leave our community better each day.
Respecting our location, culture, and the entrepreneurial spirit
Embracing our
Creating
responsibility to people, land, and shared concerns.
partnerships that reimagine existing products and experiences.
Building a space where ideas can be exchanged and movement is encouraged.
Fostering symbiosis between residents,visitors, and the hotel.
Promoting participatory hospitality where experiences are co-created by guests and partners.
Mission Statement To form vital connections between hotel, local culture, and values that bridge the gap of hospitality, local economy, and experiences.
...This is your home too.