Exodus & Natives Modularity for the Instinctively Local
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Chanerica Angela Casey Micayla Chimene
The Hotel Experience EXODUS *Brand partnerships with those who’ve left SF & those still there *The physical movement of guests throughout the hotel *The movement of rooms, the modular layout of the “village”
NATIVES *How the guest will feel after encountering the Dally+Dilly, influencer marketing, knowledgeable staff, and customizing their experience through smart tech *The extent to which we want to partner with native SF brands, influencers, and community
“Influencer Infomercial” Example
Layouts & Models How our selected emotions inform the hotel layout, experience, and revenue.
Information Flow:
Street, Dally, Cafe, Rooftop, Hotel
freedom connection surprise/delight comfort
safe/secure/clean nostalgia
Information Flow: System
freedom connection surprise/delight special/valued comfort safe/secure/ clean nostalgia
Money Flow:
Revenue Opportunities
● Rooftop Garden
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SF farms+vineyards
sourcing hotel restaurant foods workshops popup shop goods farmer’s market event hosting lower A/C bill (reduced energy consumption) selling compost strong brand building
Revenue Opportunities
● the Dilly
hotel
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● Non SF brands
non SF brands sending overstock to hotel for Dilly hotel co-creates guest experience without incurring costs brand position strengthened the Dilly encourages guests to shop in the Dally brand partnership relationship can attract larger brands, increasing brand reach
Revenue Opportunities
● hotel
events/workshops
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SF community at large
guests and locals pay for experiences experiences valued even more then things strengthens position as hotel as experience makes it the place to be to have unique cultural experiences co-creation a place where up and coming artisans/chefs etc..want to be
Concept Crazy
Reimagining the rooftop as not an end or off-limits space, but an extension of a hotel concept inviting participation
Hotel+Urban Farming
Concept Crazies
MODEL: Human Aquarium
MODEL: Pop Up Shop
Space Allocation
Concept Crazy
...that moment when you realize who your REAL “peers” are...
...Why? CoWork Spaces Hidden Rooms “Village”/ Pod Layouts Rotating Skills Interactive Design Rooms with Different Themes Common Area Human Aquarium Spaces within Spaces Co-Create Experience
...ALL emotional touchpoints are engaged in this experience.
...oh hot damn.