Wk 6 the narrative

Exodus & Natives Modularity for the Instinctively Local

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Chanerica Angela Casey Micayla Chimene

The Hotel Experience EXODUS *Brand partnerships with those who’ve left SF & those still there *The physical movement of guests throughout the hotel *The movement of rooms, the modular layout of the “village”

NATIVES *How the guest will feel after encountering the Dally+Dilly, influencer marketing, knowledgeable staff, and customizing their experience through smart tech *The extent to which we want to partner with native SF brands, influencers, and community

“Influencer Infomercial” Example

Layouts & Models How our selected emotions inform the hotel layout, experience, and revenue.

Information Flow:

Street, Dally, Cafe, Rooftop, Hotel

freedom connection surprise/delight comfort

safe/secure/clean nostalgia

Information Flow: System

freedom connection surprise/delight special/valued comfort safe/secure/ clean nostalgia

Money Flow:

Revenue Opportunities

● Rooftop Garden

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SF farms+vineyards

sourcing hotel restaurant foods workshops popup shop goods farmer’s market event hosting lower A/C bill (reduced energy consumption) selling compost strong brand building

Revenue Opportunities

● the Dilly

hotel

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● Non SF brands

non SF brands sending overstock to hotel for Dilly hotel co-creates guest experience without incurring costs brand position strengthened the Dilly encourages guests to shop in the Dally brand partnership relationship can attract larger brands, increasing brand reach

Revenue Opportunities

● hotel

events/workshops

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SF community at large

guests and locals pay for experiences experiences valued even more then things strengthens position as hotel as experience makes it the place to be to have unique cultural experiences co-creation a place where up and coming artisans/chefs etc..want to be

Concept Crazy

Reimagining the rooftop as not an end or off-limits space, but an extension of a hotel concept inviting participation

Hotel+Urban Farming

Concept Crazies

MODEL: Human Aquarium

MODEL: Pop Up Shop

Space Allocation

Concept Crazy

...that moment when you realize who your REAL “peers” are...

...Why? CoWork Spaces Hidden Rooms “Village”/ Pod Layouts Rotating Skills Interactive Design Rooms with Different Themes Common Area Human Aquarium Spaces within Spaces Co-Create Experience

...ALL emotional touchpoints are engaged in this experience.

...oh hot damn.