Wk 8
Angela - Chanerica - Casey - Chimene - Micayla
Unique Value Propositions DESIGN Children's Museum
UVP (UNIQUE VALUE PROPOSITION) Developmental spaces where play disguises learning and exploration
Nature Center
Space where the local environment is presented and preserved for families
Playground
Constructed environment of social play
Tradeshow Booths
Constructed space where people are encouraged to experience a brand through interaction
Exhibition Design
Cohesive and navigable space where viewers are invited to experience a narrative
Extracted Ideas DESIGN
IDEAS
Children’s Museum
Engaging, interactive touchpoints Freedom to explore room to room Surprisal+delight in surface and scale
Playground
Social engagement and design “play” Population mix in demographic interactions
Nature Center
Information architecture empowers guests to explore SF community Outdoors indoors with engaging design and technology
Tradeshow Booths
Broad target audience engagement without brand compromise Brand/ guest interactions allows for “play” and curious exploration within space
Exhibition Design
Cohesion; flow of one story throughout a space People create their own narrative no matter their starting point Collaboration with other parties to tell common story within a space
ALL TOGETHER NOW... SAFE/ SECURE/ CLEAN
NOVELTY
SURPRISE & DELIGHT
COVERED
SPECIAL/ VALUED
x
x
x
x
x
x
neighborly relationships
what you make can be part of the hotel
x
x
creating a space for human/ nature interaction
x
delineation between “garden” and social spaces; rooftop safety
x
x
x
SF Brands
x
x
x
x
x
x
x
PERSONALIZATION / A LA CARTE
x
x
x
x
x
x
x
x
“THE VILLAGE”
x
x
common areas/lounges
x
common areas as enclosed, private spaces
x
common areas as enclosed, private spaces
x
CURATED EXPERIENCES
x
x
x
x
x
influencer marketing
x
x
CONCEPT
ROTATING SKILLS
URBAN GARDEN
POP UP SHOP
CONNECTED
COMFORT
FREEDOM
ROTATING SKILLS ro·ta·ting rōˈtā ting/ skil z/ noun 1.
San Francisco community becomes approachable, recognizable neighbors through experience co-creation.
NOVELTY
ROTATING SKILLS
x
SURPRISE & DELIGHT
x
COVERED
x
SPECIAL/ VALUED
x
SAFE/ SECURE/ CLEAN
x
CONNECTED
x
COMFORT neighborly relationships
FREEDOM what you make can be part of the hotel
ROTATING SKILLS: Culinary
ROTATING SKILLS: Art
ROTATING SKILLS: Craft
ROTATING SKILLS Music
URBAN GARDEN ur·ban gar·den ˈərbən/ ˈɡärdn/ noun 1.
Unexpected presentation of local agriculture that invites participation, saves energy, and encourages sustainability.
NOVELTY
URBAN GARDEN
x
SURPRISE & DELIGHT
x
COVERED creating a space for human/ nature interaction
SPECIAL/ VALUED
x
SAFE/ SECURE/ CLEAN delineation between “garden” and social spaces; rooftop safety
CONNECTED
COMFORT
x
x
FREEDOM
x
Urban Garden:
Suspended/ Vertical Farming
Urban Garden: Treehouse Spaces
Urban Garden: SF Extension
Urban Garden: The Future
POP UP SHOP pop up shop päp/ əp/ SHäp/ noun 1.
An interactive experience that unites local brands/businesses with the guests and local community.
NOVELTY POP UP SHOP
SURPRISE & DELIGHT
COVERED
SPECIAL/ VALUED
x
x
x
SAFE/ SECURE/ CLEAN
x
CONNECTED
COMFORT
x
x
FREEDOM
x
POP UP SHOP: Dilly + Dally
POP UP SHOP: Interactive Space
“THE VILLAGE” the vil·lage T͟Hē/ ˈvilij/ noun 1.
An internal community created through the alchemy of guests and locals.
NOVELTY
“THE VILLAGE”
x
SURPRISE & DELIGHT
x
COVERED common areas/lounges
SPECIAL/ VALUED
x
SAFE/ SECURE/ CLEAN common areas as enclosed, private spaces
CONNECTED
x
COMFORT common areas as enclosed, private spaces
FREEDOM
x
THE VILLAGE: Common Spaces
THE VILLAGE: Mixed Use Spaces
THE VILLAGE: Moveable Spaces
PERSONALIZATION/ A LA CARTE per·son·al·iz·a·tion / à la carte ˈpərs(ə)nəˌlīz a shun/ ˌä lä ˈkärt,lə/ noun 1.
A deconstructed hotel experience where various elements are chosen and/or purchased.
PERSONALIZATION / A LA CARTE
NOVELTY
SURPRISE & DELIGHT
COVERED
SPECIAL/ VALUED
x
x
x
x
SAFE/ SECURE/ CLEAN
x
CONNECTED
COMFORT
x
x
FREEDOM
x
PERSONALIZATION: a la carte rooms
PERSONALIZATION: amenities
CURATED EXPERIENCES cu·rated ex·pe·ri·ence·es ˌkyo͝oˈrāt ted ˌikˈspirēəns es/ noun 1.
Big data and influencers create tailor-made touchpoints between guests and hotel.
NOVELTY CURATED EXPERIENCES
x
SURPRISE & DELIGHT
x
COVERED
x
SPECIAL/ VALUED
x
SAFE/ SECURE/ CLEAN
x
CONNECTED influencer marketing
COMFORT
x
FREEDOM
x
CURATED EXPERIENCES: influencer partnerships
CURATED EXPERIENCES: big data