May 2023 Apartment Advantage Newsletter

OFFTOTHERACES ATBELTERRAPARK ONMAY18

MAKE CONNECTIONS AT THE 2023 BUSINESS EXCHANGE ON MAY 9

On Tuesday, May 9, from 8:30 am to 11:30 am at the Oasis Conference Center in Loveland, the GCNKAA will host its Annual Business Exchange - a program that allows associate members the opportunity to meet property management decision makers in five-minute meetings. As of print of this newsletter, 21 local and national property management companies have committed to host a booth at this year’s Business Exchange. For the list of attendees visit www.gcnkaa.org.

Registration for this event is currently closed due to the pre-scheduling of the meetings. If you have any questions on the Business Exchange, please feel free to contact the GCNKAA office.

AS AN ASSOCIATE MEMBER:

Similar to Speed Networking, this IN-PERSON Business Exchange

GCNKAA CELEBRATES MULTIFAMILY HOUSING

More than 100 people joined the GCNKAA to Celebrate Home during our Annual Apartment Housing Day social event held this year at Factory 52 Apartments on Wednesday, April 19.

Thank you to our sponsors for their commitment to National Apartment Housing Day. Without your support, this event would not be possible: Apartments.com, BRG Apartments, Calloway Cleaning & Restoration, Contractors Inc., Denizen Management, Fath Properties, HILLS Properties, Pinnacle Paving and Sealing, PPG Paints, Rent, Rite Rug, Royal Finish, Sherwin Williams, Towne Properties and Uptown Rental Properties

A big thank you also to Factory 52 Apartments and PLK Communities and their entire crew for hosting this event at their fabulous facility.

For additional photos, please see inside this newsletter.

offers you the opportunity to meet one-on-one in 5-minute intervals with key decision makers from several of the participating property owner and management companies.

AS A PROPERTY OWNER OR MANAGEMENT COMPANY: This is your opportunity to conduct multiple meetings with multiple vendors in one morning, allowing you to easily expand your network of suppliers.

YOUR CHANCE TO WIN A LUNCH OR COFFEE MEETING:

We currently have seven (7) lunch or coffee packages with several of our participating management companies up for raffle during the Business Exchange. Tickets are $20 each; 3 for $50; or 10 for $100. Participating companies this year include Fath Properties, HILLS Communities, PLK Communities, Rookwood Properties, Towne Properties, Uptown Rental Properties, and Village Green Management. Tickets are available for pre-purchase online through Friday, May 5 at 3 pm and at the event itself.

See you there!

DAY AT THE RACES SET FOR MAY 18

Due to your request, the Day at the Races returns again this year in May! That’s right! On THURSDAY, May 18, 2023, the Greater Cincinnati Northern Kentucky Apartment Association once again hosts this annual favorite at Belterra Park.

This year at the Day at the Races, the gates will open at 11 am with lunch at 12 pm. Post time is 12:35 pm. Several package options are available.

• Package 1 ($800): includes reserved table for 10, hot lunch*, 2 drink tickets per person, signage in private room, company listed in monthly Apartment Advantage, free parking.

• Package 2 ($240): includes two admissions to Belterra Park, hot lunch*, 2 drink tickets per person, signage in private room, company listed in monthly Apartment Advantage, free parking.

• Package 3 ($75): includes one admission to Belterra Park, hot lunch*, 2 drink tickets, and free parking. Register yourself and your team directly online here and get the discounted rate of $70 per person!

* Hot lunch includes assorted fruit with berries, mixed green salad, flame-grilled BBQ chicken, smoked pork ribs, grilled salmon with Feta and cucumber salad, potato salad, cornbread muffins, peach cobbler and vanilla bean ice cream.

Click here for more information or to register online.

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2023 EXECUTIVE COMMITTEE

tonya.petersen@mvg.com

MELISSA JOY

Village Green Mgmt Vice President mjoy@villagegreen.com

JUSTIN SEGER HILLS Properties Treasurer JustinS@hillsinc.com

2023 BOARD OF DIRECTORS

Mark Arnold, Royal Finish Associate Council 2nd Vice President

Lloyd Cobble, CIG Communities

Brian Fullenkamp, Legacy Management

Jeff Greenberger,Greenberger & Brewer, LLP

Parliamentarian

Todd Hignite, Hearth Home Communities

Lisa Isham, CMHA

Gerry Johnson, Rent Associate Council President

Megan Lawhon, PLK Communities

Oksana Lukjanenko, Denizen Management

Mike Markus, BRG Apartments

Jordann Morgan, Fath Properties

John Recob, Towne Properties

Grant Saunders, Hays + Sons Restoration Associate Council 1st Vice President

Elizabeth Werner, Sandstone Properties

GCNKAA STAFF

Rebecca McLean, Executive Vice President

Pat Crowley, VP of Governmental Affairs

Michele Klusman, Director of Communications & Programs; Apartment Advantage Editor

Rick Holste, Director of Membership Sales

Zach Jameson, Accounting, Database & Office Coordinator

James Combs, Education & Social Media Coordinator

Susan Peck, AA Outreach Coordinator

Nicole Metz, Membership Coordinator and Office Administrator

GCNKAA PAST PRESIDENTS

2022...Tonya Petersen

2021...Don Brunner

2020...Don Brunner

2019...Jud Oscherwitz

2018...Jud Oscherwitz

2017...Stacy Walton

2016...Stacy Walton

2015...Rusty Lykes

2014...Rusty Lykes

2013...Maria Stanton

2012...Maria Stanton

2011...Jeff March

2010...Brian Fullenkamp

2009...Brian Hendy, CPM

2008...Brian Hendy, CPM

2007...Becky Alejandrino, CPM

2006...Marc Cameron, CPM

2005...Marc Cameron, CPM

2004...Gary Sanzone, CPM, CAPS, CAM, NALP

2003...Gary Sanzone, CPM, CAPS, CAM, NALP

2002…Jim Ruh

2001…Jay Ingram, CPM

2000…Roy Wergers

1999…Roy Wergers

1998…Robert J. Wahlke, CAPS

1997…Terry Sievers

1997…Dave Lockard

1996…Jim Cohen, CPM

1995…Jim Ruh

1994…Mark Robinson

1993…David Noll

1992…Bernie Wessels **

1992…Jerry A. Molique, CPM, CAPS **

1991…Jay O. Ingram, Jr., CPM

1990…Ronald Bommer

1989…John Cobey

1988…Robert J. Wahlke, CAPS

1987…Robert J. Wahlke, CAPS

1986…Charles Berling

1985…Joseph Fullenkamp, CAPS

1984…John Stalnaker

1983…Jerry A. Molique, CPM, CAPS

1982…Harry Fath

**Apartment Association of N. KY merged with GCNKAA

Office Hours: Monday Through Friday 8:30 am to 5:00 pm

ADVERTISING RATES 2023

The following advertising rates are for full year contracts. Six month contracts are also available. Call the GCNKAA office at 513 407-8612 for more information.

Ad rates are for full color ads. Link from your ad to your website is included. Ads must be submitted as a press quality pdf file or high resolution jpg sized as listed above.

ADVERTISING DEADLINES

Ad deadlines are the first of the month for the next month’s issue. Placement of articles and ads is limited to pre-set space and dimensions of the Apartment Advantage. Submissions may or may not be used and placement is at the discretion of the editor

September

October

November

December

January

February 2024

March 2024

April 2024

February 1, 2024

Apartment Advantage is a monthly publication of the Greater Cincinnati Northern Kentucky Apartment Association, Kenwood Executive Center, 7265 Kenwood Rd, Ste. 100, Cincinnati, OH 45236; phone (513) 407-8612; fax (513) 407-7868. For up-to-date information check out our website: www.gcnkaa.org.

CRAIG COFFMAN Uptown Rental Properties Secretary ccoffman@uptownrents.com

TONYA PETERSEN MV Propery Management President

Across the Board

A MESSAGE FROM THE PRESIDENT

By Tonya Petersen, President

Wow! It’s May 2023 already?

It amazes me how quickly the year speeds by, however with the Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA) offering so many outstanding events, it all makes sense.

The month of May will be no different with kicking off education by hosting the Certificate for Maintenance Technicians course (CAMT), and the Certified Apartment Manager (CAM) designation.

We will then join for our Annual Business Exchange on Tuesday, May 9 at the Oasis Conference Center; the Independent Rental Owners (IRO) Forum on May 11; the 2023 Day at the Races at Belterra Park on May 18; and closing out the month with an outstanding NextGen Happy Hour offering Speed Networking on May 24. This will be a very busy month showcasing the benefit of our membership with this great organi

zation.

This section contains articles and information concerning the Board of Directors and Association policies.

The past 1.5 years of serving as your GCNKAA President has left me humbled and honored! The reality is that the first few months simply allow a person to grasp a solid understanding of the position, and the last half of the first year the balance begins to adjust. Year two however has been a pure delight. I want to acknowledge our amazing Board of Directors for the immense support as we navigated new waters. Our members have outstanding leadership that truly looks out for the best interest of multifamily housing and enhancing membership within the GCNKAA. Thank you to all on the GCNKAA Board for all you do!

I would also like to share a thank you to the Associate Council! This year, many changes have been made to enhance performance of the council through leadership, accountability, and taking action. It is noticed with great gratitude! Thank you to the Council leadership team and members. The GCNKAA thrives due to the immense dedication of those serving!

Until June, have an exceptional month!

Tonya Petersen

Miller Valentine

Brain Power

MAY THE EDUCATION BE WITH YOU

By James Combs,

Education and Social Media Coordinator

Tap into the force this May and train in the ways of the Multi-Family Housing industry! In the beginning of May, the credentials return for property managers and technicians. Don’t miss your opportunity to take these courses.

Below you are going to find all the latest upcoming opportunities to grow your education. Education strives to be reflective of our member’s needs. We are always listening to feedback from our members and looking for new ideas all the time. If there are topics or material that you would love to see offered please reach out to james@gcnkaa.org.

DESIGNATION COURSES

Certified Apartment Manager (CAM)

Earning your CAM credential allows you to demonstrate that you have the knowledge and ability to manage an apartment community and achieve the owner’s investment goals. The CAM credential positions you well for career opportunities and advancement.

All classes will be held on the dates listed below from 9 am to 5 pm at the Apartment Association offices located at 7265 Kenwood Road, Suite 100, in Cincinnati, Ohio, 45236.

• Thursday, May 4, 2023

• Thursday, May 11, 2023

• Thursday, May 19, 2023

• Thursday, May 25, 2023

• Friday, May 26, 2023

Certified Apartment Manager (CAMT)

Earning your Certificate for Apartment Maintenance Technicians (CAMT) validates your knowledge, enhances your reputation and credibility, boosts your confidence and earns you respect. You will receive training across all the fields listed on the right to give you a wide range of knowledge & ability. Courses can be taken separately if needed!

All classes will be held on the dates listed below from 8:30 am to 5 pm at the Apartment Association offices located at 7265

Kenwood Road, Suite 100, in Cincinnati, Ohio, 45236.

• Electrical Maintenance & Repair

Friday, May 5, 2023

• Plumbing Maintenance & Repair

Wednesday, May 10, 2023

• Heating Maintenance & Repair

Friday, May 12, 2023

• Air Conditioning Maintenance & Repair

Wednesday, May 17, 2023

• Appliance Maintenance & Repair

Thursday, June 1, 2023

• Interior / Exterior Maintenance & Repair

June 2, 2023

NEXTGEN

This NextGen event is the perfect way to get involved with your local apartment association! The multi-family industry, like many others, is an industry with endless opportunities. Many of these opportunities and bits of wisdom come from those you know. The game of business is often a fastpaced one so building a solid network of people you can rely on quickly is important. The format of this event will get the most value for your time.

Happy Hour Event Theme: Speed Networking

May 24 | 5 – 7 PM

Big Ash Brewing, 5230 Beechmont Avenue, Cincinnati, 45244

INVOLVEMENT, SPONSORSHIP, QUESTIONS

If you are interested in getting involved with the Education or NextGen Committee and help plan all of the great education opportunities, join us for our monthly meetings! Contact james@ gcnkaa.org for details and invitations.

GCNKAA’s education and NextGen programs offer great exposure through sponsorship. Seminars and course modules can be sponsored for as little as $150 and comes with many benefits. Sponsorship funds help the association provide extra amenities to the attendees.

James Combs

Government & Housing Legalities

PETITION DRIVE LAUNCHED TO FUND AFFORDABLE HOUSING WITH CINCINNATI TAX INCREASE

By Pat Crowley, Vice President of Governmental Affairs

A petition drive has been launched to create an affordable housing development program that would be funded with an increase in the City of Cincinnati’s payroll tax.

Cincinnati Action for Housing Now claims it has already collected more than 2,000 of the 10,000 required signatures needed to place the issue on the 2024 ballot in Cincinnati. The group says that if placed on the ballot and passed by the city’s voters, a .03 percent increase in the city’s payroll tax would generate $40 million to $50 million a year to spend on developing affordable housing.

The groups had appealed to city council to place the issue before the voters. But when council refused to act, the petition drive was launched. If the required number of signatures is collected, council will then be required to put the issue on the ballot next year.

Organizations that are part of the grassroots effort include The Greater Cincinnati Homeless Coalition, OTR Community Housing, Homeless Clearinghouse, Pro Seniors, Community Shares of Greater Cincinnati, Affordable Housing Advocates (AHA), ACLU Ohio and the Cincinnati Federation of Teachers.

WHAT IS NAAPAC?

If you are in housing, you are in politics. From fair housing to flood insurance, energy to the environment, the 535 members of the US Senate and House of Representatives play a huge role in shaping the policy and economic climate for the apartment housing industry.

It takes not only the collective power of the NAA, but also the work of individuals at the grassroots level to make sure we, as an

industry, are at the table and not “on the menu” when important policy decisions are made.

NAAPAC is the bi-partisan political action committee that supports Congressional candidates who represent good government and understand the needs and concerns of the apartment housing industry.

NAA is prohibited from using general account funds such as membership dues or other revenue to contribute to federal elections. That means NAAPAC, by pooling the individual contributions of NAA and affiliate members, is the only vehicle through which NAA and its members may participate in the political process. NAAPAC may only accept personal contributions from members of the NAA and its affiliates.

Any funds collected are disbursed directly to the campaign of a candidate or incumbent member of Congress. This “hard money” donation is heavily regulated and monitored by the Federal Election Commission (FEC).

NAAPAC Gives YOU:

A Seat at the Table. Would you rather be at the table, or on the menu? NAAPAC is your vehicle to support federal candidates who are open to the apartment industry’s views on issues crucial to your business and the industry at large.

Credibility. NAAPAC gives our profession political credibility. It shows that we are willing to support lawmakers who help enact policies that will allow us to keep creating quality apartment homes across America.

Success. Growing our influence in Washington, DC, does not happen easily. It is an ongoing and long-term process that only succeeds as more and more NAA members participate. Your involvement makes NAAPAC grow in strength.

To donate - or for more information - click here.

This heading deals with housing & legal issues within the Governmental structure.

Pat Crowley

NAA APARTMENTALIZE HEADS TO ATLANTA IN JUNE! REGISTER TODAY!

Atlanta will be the hub of the rental housing industry when we all come together to connect, share ideas, and find solutions at the National Apartment Association (NAA) 2023 Apartmentalize. Come ready to be inspired, gain knowledge and build a network of innovative thinkers and strategists. Meet you there!

GENERAL SESSION SPEAKERS

Nationally recognizable speakers from outside the industry motivate you with their inspiration and personal stories of success and real-life experiences. Speakers to be announced soon!

Derreck Kayongo: Entrepreneur, Global Soap Project Founder, CNN Hero, and Former CEO of the Center for Civil and Human Rights

Wednesday, June 7 | 3:30 p.m. – 4:45 p.m.

With his trademark panache, Derreck Kayongo tells his courageous story of survival, social entrepreneurship, and humanitarianism, and the life lessons he learned along the way.

From Ugandan refugee to successful entrepreneur, CEO, and renowned human rights activist, Derreck’s journey inspires audiences to dream big. Through personable and

articulate storytelling, he shares his visionary ideas for harnessing the power of observation and creative problem solving, applicable to any organization or community. It’s all about taking responsibility while looking for opportunities to improve.

Derreck is the founder of the Global Soap Project: a humanitarian aid organization that collects discarded and unused soap from thousands of hotels worldwide, reprocesses it, then distributes it to in-need populations around the world. The project was born from his simple observation about how much soap is available in hotels, and how much is thrown away when hotel rooms are turned. This observation turned into a simple yet innovative idea that is now battling global health issues in 90 countries. Hygienerelated diseases, and the resulting deaths, have dissipated in many at-risk communities, thanks in part to Derreck’s creative problem solving.

The energy and enthusiasm levels are unmatched as Derreck brings his stories and principles to life. He identifies the key factors of his personal and professional success with the memorable acronym S.E.L.F.: Service, Education, Leadership and Faith. He calls upon his dynamic experiences to empower audiences, inspiring an entrepreneur spirit made possible only through creative problem solving. Derreck’s emotionally-packed presentations linger long after his speech, empowering audiences to invent their own self-made motto of success so they can create tangible change

Looking to Join a Committee?

in the world.

In creating this global humanitarian initiative, Derreck demonstrates that a simple yet novel idea has the power to transform millions of lives. That “the little guy can do something big.” It is this creativity and innovation that led him to be named a 2011 CNN Top Ten Hero and a 2014 TED Talks speaker.

Derreck’s demonstrated passion for helping others and commitment to innovative thinking led him to the role of CEO of the National Center for Civil and Human Rights. During his time as CEO, he elevated the visibility of the Center on a global scale, showcasing stories of victims of civil rights abuse and the heroic actions that changed the course of history.

Derreck Kayongo is an internationally recognized visionary and humanitarian. The Global Soap Project demonstrates his creativity and innovation, making him a leader in both global health and environmental sustainability. His infectious optimism and powerful storytelling inspire audiences from all walks of life to see the bigger picture.

Lindsey Vonn: Retired Olympic Gold & Bronze Medalist, New York Times Best Selling Author

10 a.m. - 11:30 a.m. | Thursday, June 8

Lindsey Vonn is a recently retired Olympic gold and bronze medal-winning alpine ski racer for the U.S. Ski Team as well as a New York Times bestselling author. She is the most successful female skier of all time and holds four World Cup titles, making her one of only 6 women to win World Cup races in all five disciplines of Alpine skiing.

Debuting first at the 2021 Alpine Skiing World Cup Races, Vonn is an NBC Sports broadcast analyst. Lindsey served as an International Games Ambassador in the 2018 Winter Olympics. Lindsey is also the founder of the Lindsey Vonn Foundation, established to empower young girls.

Jason Sudeikis: Emmy-Winning Actor, Comedian, Writer & Producer Friday, June 9 | 1:45 p.m. – 3:00 p.m.

Playing the football coach and buoyant optimist Ted Lasso on the Apple TV+ series he co-created, Jason Sudeikis has won the hearts of countless fans and earned numerous critical accolades. Are kindness and optimism the key to Ted Lasso’s success?

Jason Sudeikis is an award-winning actor, comedian, producer, and writer who stars as the buoyant optimist Ted Lasso in the widely popular Apple TV+ series he co-created. Good to the core, its first season was honored with the prestigious Peabody Award “for offering the perfect counter to the enduring prevalence of toxic masculinity, both on-screen and off, in a moment when the nation truly needs inspiring models of kindness. The first season garnered 7 Primetime Emmy Awards after being nominated for a historic 20.

Following the second season, it once again garnered 20 nominations at the 74th Primetime Emmy Awards, winning four total, including Outstanding Comedy Series, acting awards for Sudeikis

and Brett Goldstein, and a directing award for MJ Delaney. In 2021, Sudeikis was the recipient of two Emmy Awards, “Outstanding Lead Actor in a Comedy Series” and “Outstanding Comedy Series.” In 2022, he won both of those awards for the second year in a row. He was also awarded a Golden Globe for best actor in a Television Series – Musical or Comedy, a Screen Actors Guild Award for Outstanding Performance by a Male Actor in a Comedy Series, and a Critics Choice Television Award for Best Actor in a Comedy Series. The Writers Guild of America awarded Sudeikis and the show “Best Comedy Series” and “Best New Series.

Best known for his amazing work on Saturday Night Live, Jason made an even bigger name for himself in tentpole comedy films. In 2011, he starred in the hit comedy Horrible Bosses. Quickly thereafter he found himself again alongside Jennifer Aniston and Jamie Foxx in the smash sequel Horrible Bosses 2. His hilarious performance as a small-time pot dealer David Clark in We’re the Millers in 2013 helped the film make over $270 million at the box office.

Jason’s recent work includes dramatic turns in Nacho Vigolando’s sci-fi thriller Colossal opposite Anne Hathaway, Alexander Payne’s Downsizing alongside Matt Damon, and Kodachrome opposite Ed Harris. Jason also stars in the dramatic thriller Driven where he plays conman-turned-FBI- informant Jim Hoffman as he and his handler take down the mysterious, wealthy, and drug-embroiled millionaire John DeLorean (played by Lee Pace). He also starred alongside Jessica Biel in the indie drama The Book of Love, played legendary Jesse Owens coach and mentor, Larry Snyder in Race, and won viewers over as Jake in Leslye Headland’s Sleeping with Other People. Other recent films include the 2016 heist comedy Masterminds alongside Zach Galifianakis and Kristen Wiig and playing Principal Brown in the film Booksmart.

Apartmentalize is scheduled for June 7-9, 2023, in Atlanta, Georgia. Registration is now open here.

PRIMARY

Living Residential

Teresa Gemmer

36 Airport Road, Ste. 307

Lakewood, NJ 08701

(859)212-9453

teresa.gemmer@livingresi.com

Sagesse Financial

John LaFreniere

9208 Village Green Drive

Cincinnati, OH 45242

(513)302-7383

sagesse@fuse.net

MARCH 2023 NEW MEMBERS ASSOCIATE

The Doo Doo Dr.

Matt Tackett

PO Box 753

Batavia, OH 45103

(513)518-0262

matt@trapyourmoles.com

Dog Park Equipment/Pet Waste Disposal

Emergency Dumpster Service

Christopher Andrews

6287 Collegevue Place

Cincinnati, OH 45224

(513)667-8555

Chris.Andrews@EmergencyDumpsterServices.com

Junk Removal/Waste Removal

InterSolutions Staffing

IronRoad

Beverly Schwarber

9435 Waterstone Boulevard Ste. 250

Cincinnati, OH 45249

(513) 605-3522

billy@ironroad.us

EmploymentAgency/Business Benefits

Trap Your Moles

Shannon Tackett

PO Box 753

Batavia, OH 45103

(513) 518-0262

matt@trapyourmoles.com

Pest Control/Landscape Supplies

GCNKAA 37th ANNUAL GOLF OUTING

PRESTIGE AWARDS: HOW TO PLAN TO ENTER YOUR COMPANY, COMMUNITY OR YOUR TEAMMATES

It’s been years in the making, but the Greater Cincinnati Northern Kentucky Apartment Association Prestige Awards are making their return on Friday, April 19, 2024. Some final details are still being worked out but we wanted to give you a ‘heads up’ on how to best prepare to spotlight the excellence of your company, your community, or your industry peers.

The deadline to enter the categories below is FEBRUARY 2, 2024, so plan now to make sure you have ample time to get the best photos to make your community stand out. Think about landscaping, amenities, renovations, and more.

More details regarding where and how to submit your entries will launch soon so be sure to watch your email!

CATEGORIES

Best Company Logo - Any owner or property management company is eligible. Judged on theme, typeface, overall graphic, design and execution of the logo in various applications (digital presence, signage, other collateral). Submit copy of logo as jpg or pdf file, as well as no more than two corresponding digital images of logo in use.

Best Community Logo - Any community is eligible. Judged on community name, theme, typeface, overall graphic, design and execution of the logo in various applications (digital, signage, other collateral). Submit copy of logo as jpg or pdf file, as well as no more than two corresponding digital images of logo in use.

Best Renovation or Property Update - Judged on overall design and execution of the renovation project. Submit total budget cost and total number of units, floor plans and no more than four photos depicting before and after renovation.

Best Property Management Company - Judged on maintenance program, resident retention, employee incentives, associate incentives/recognition, training/education programs, and support of local Association Activities. Submit a typed written essay no longer than three pages, a 30-second video on why your company deserves this award, and one photo of management company, headquarters or staff.

Best Independent Owner Property (Under 200 units) - Judged on overall presentation of the community. Submit floor plans, site plans, and any other supporting materials and no more than three photos.

Best Owner or Property Management Company Website – Entry must be a corporate website which is not part of an apartment internet advertiser. Judged on ease of use, content of information, links to apartment communities, employment and investment opportunities. Also judged on promotion and advertisement of the website. Submit no more than three photos of the website and pro-

motional pieces. Also include internet address for viewing during judging.

Best Community Website – Entry must be a community website which is not part of an apartment internet advertiser. Judged on ease of use for current and potential residents, content of information, links to community amenities, and content of information. Also judged on promotion and advertisement of the website. Submit no more than three photos of the website and promotional pieces. Also include internet address for viewing during judging.

Best Property Management Company or Community Social Media Plan – Entry will be judged on how all the pieces of your social media campaign fit together. Judges will look for creativity, innovation, sound communication skills and results. Winner must be successfully executed across two or more platforms. Submit no more than three photos, any promotional pieces and addresses for your social media sites along with a one page overview of your social media plan including results.

The following categories have been broken down into Category 1, Category 2, and Category 3 according to the following criteria:

• Category 1: Property built and between 2019 and 2023 including properties still under construction

• Category 2: Property built and fully delivered between 2009 and 2018

• Category 3: Property built and fully delivered before 2008

Best Floorplan - Judged on overall layout, use of space, lighting, miscellaneous architectural features. Submit a copy of the floorplan as well as no more than three photos.

Best Landscaping - Judged on use of the site, overall design and layout, use of hardscape, flowers, trees, shrubs, etc. Submit no more than eight photos of the overall community.

Best Amenity Package - Judged on overall design, layout, marketing tools, furnishings, etc. Category includes: clubhouse, pool, fitness center, and other resident amenities. Submit no more than eight photos and corresponding digital images.

Best Decorated Model - Judged on use of color, texture, furniture, accessories, and window treatments. Submit no more than eight photos and link to virtual tour is applicable.

Best Specialty Housing Community – Geared toward student, military, senior, or LIHTC Communities. Judged on overall presentation of the community. Submit floor plans, site plans, brochures and any other supporting materials. Submit no more than 8 digital images including amenities, model and landscaping. Include property web address if applicable.

ASSOCIATE AWARDS

Best Associate Company Logo - Judged on name, theme, logo

typeface, overall graphic design and execution of the logo in various applications (brochure, signage, other collateral). Submit logo as high quality pdf or jpg file and no more than two photos depicting applications of logo.

Best Associate Company – Judged on commitment to customer service, client relationships and satisfaction, overall presentation of company, employee incentive/training programs, support of local Association activities and community outreach programs. Submit written essay no longer than three typed pages, a 30-second video on why your company deserves this award, up to 2 letters of recommendation from customers, and one photo of company, representatives, or building, etc.

Best Associate Website – Judged on ease of use and content of information. Also judged on promotion and advertisement of the website. Submit no more than three photos of the website and promotional pieces. Also include internet address for viewing during judging.

Best Social Media Plan – Entry will be judged on how all the pieces of your social media campaign fit together. Judges will look for creativity, innovation, sound communication skills and results. Winner must be successfully executed across two or more platforms. Submit no more than three photos, any promotional pieces and addresses for your social media sites along with a one page overview of your social media plan including results.

SPECIAL AWARDS

Sapphire Grand Achievement Award - Awarded to the organization that scored the highest average points by entering in the following categories: Best Logo, Best Model, Best Website, Best Floorplan, Best Amenity Package and Best Landscaping. The Grand Achievement Award will be presented in Category 1, Category 2 and Category 3.

PEOPLE AWARDS

• Best Leasing Consultant – Either on-site of off-site

• Best Multi-Site Manager – 2 or more communities with up to 1500 units

• Best Multi-Site Manager – 2 or more communities with greater than 1501 units

• Best Associate Member – Management

• Best Associate Member – Non-Management such as an account executive or sales representative

• Best Maintenance or Groundsperson – Either on-site or off-site

• Best Maintenance Supervisor or Director

• Best Community Assistant Manager – Responsible for one property

• Best Community Manager – Responsible for one property

• Best Administrative Assistant – either associate member or property management company

• Best Independent Rental Owner (IRO) - Owner with less than 200 total units

GCNKAA 2023 Multifamily Housing Day

Wednesday, April 19, 2023

Factory 52 Apartments

A PLK Communities property

GOLF OUTING SCHEDULED FOR JUNE 22; LIMITED SPONSORSHIPS STILL AVAILABLE!

On Thursday, June 22, 2023, Aston Oak’s 18-hole golf course will host the Association’s 37th Annual Golf Outing. By using the 18-hole facility to host our event, we can host up to 160 golfers providing even more owners, multi-site managers, property managers, leasing consultants and other vendors for you to meet and greet. Here’s more information on how to get more bang for your buck.

There are NINE types of sponsorships available. You may select the type you want based on the level of participation you want the day of the outing. Hole sponsorships require the most participation while other types require only minimal participation. We strongly encourage all hole sponsors to have a representative from their company sitting at their sponsored hole. IF you cannot guarantee this, we recommend you consider a different sponsorship option that does not involve as much participation. To encourage hole participation, the golf committee will be hosting the Golfer’s Choice Award to the hole voted the best! All will be offered on a first-come, first-served basis.

All sponsors receive signage at the outing, pre-event marketing exposure and public acknowledgement of sponsorship during dinner the day of the outing. Hole and beverage sponsors also have the unique opportunity to create a memorable impression and build relationships at their sponsored hole/station. Beverage sponsors will be listed on the beverage cups distributed during the outing and trophy sponsors will be listed on the trophies. All sponsors are also invited to donate door prizes or give-aways to all participants.

Due to liquor licenses, NO sponsor is permitted to bring ANY alcoholic beverages onto the course. All alcoholic beverages will be provided by the course ONLY. There will also NOT be any beer at beverage stations. Beer and liquor will be provided only by two beverage carts controlled by Aston Oaks employees that will drive around the course all day. Beverage stations for the 2023 outing are located on holes 4, 8, 12 and 16. Please note that if you select one of these holes as a hole sponsorship, there is a chance you may have beverage sponsors nearby.

Foursomes are currently sold out but if you are interested in reserving a sponsorship for the 2023 GCNKAA Golf Outing, call or email Michele at the Apartment Association office at 513 407-8612 or michele@gcnkaa.org or click here for more information. If you would like to get added to the wait list for a foursome, contact the GCNKAA office.

GCNKAA SCHEDULED TO SET SAIL DOWN OHIO RIVER ON BB RIVERBOAT ON JULY 14

Set sail with the Greater Cincinnati Northern Kentucky Apartment Association on Friday, July 14, 2023, as we join the BB Riverboats for an afternoon cruise along the Ohio River. We will board the River Queen at 1:45 pm and will leave the dock PROMPTLY at 2 pm. Included in your prepaid admission are appetizers, beer, soft drinks, bottled water, juice and entertainment.

We have three different levels available for registation.

•Captain Sponsorships for $800 include reserved table for 8 Guests, beverage sponsorship, company inclusion on event signage, company recognition inApartmentAdvantageNewsletter,companyrecognitionon www.gcnkaa.org, verbal recognition aboard BB Riverboat during the cruise. These sponsorships are limited.

• Anchor Sponsorships for $250 include admission for 2 Guests, food sponsorship, company inclusion on event signage, company recognition in Apartment Advantage Newsletter,companyrecognitiononwww.gcnkaa.org,verbal recognition aboard BB Riverboat during the cruise.

• GeneralAdmissionis$65perperson.Registeryourselfand

your group directly online for $55 per person!

Thank you to our Captain Sponsors including: Apartments.com, BRG Apartments, Calloway Cleaning & Restoration, Contractors Inc., Denizen Management, Fath Properties, HILLS Properties, Pinnacle Paving and Sealing, PPG, Rent, Rite Rug, Royal Finish, Sherwin Williams, Towne Properties, and Uptown Rental Properties for all your support.

For more information, click here. For directions to BB Riverboats, visit http:// bbriverboats.com/.

BASIC DIRECTIONS TO BB RIVERBOATS

101 Riverboat Row, Newport

From I-71/ I-75 Take exit #192 (Covington/5th Street). Follow 5th Street through Covington to end staying in the right hand lane. Turn left onto Garrard. Turn right onto 4th Street. Follow 4th Street across the small bridge into Newport. Turn left onto Columbia and follow to the end. Turn left on Riverboat Row. BB Riverboats is on the right.

Click here to register.

RIVERBOAT CRUISE

DATE: Friday, July 14, 2023 - Rain or shine!

TIME: Cruise from 2:15 pm - 5 pm; Check-in at 1:45 pm

PRICE: $65* per person or take advantage of our package deals

Includes: Appetizers | Beer | House Wine | Soft Drinks | Water | Entertainment Diamond Sponsors Presenting

bb cruise filler

Sponsor

The Apartment Association Outreach, Inc.

LETTER FROM THE PRESIDENT

By Megan Lawhon, PLK Communities, Outreach President

I think all of us are ready for May flowers from all the April showers! We have experienced a wild rollercoaster ride of weather in April, all of which is not surprising in Ohio. I am definitely looking forward to warmer temperatures, flowers, longer evenings and the overall rebirth that spring brings to us all!

We have so many wonderful things to celebrate, one of which was our 5k for Rent! We had more than 270 registered attendees this year and BEAUTIFUL weather! The funds raised will support those in need of rental assistance…. Remarkable event! A special THANK YOU to Jordann Morgan with Fath Properties, Susan Peck with the Apartment Association Outreach, and the entire 5k for Rent Committee for all of their hard work, planning and volunteer efforts to make this such a successful event. In addition, a special THANK YOU to our event sponsors, as we all know, the success of the event would not be possible without your support of AAO.

We have our first senior event of 2023 coming up on May 12, a luncheon at Central Parkway Place, an ERS community. What a gift it is to give back to our elderly community. We are grateful for the opportunity to spend time with these wonderful individuals and hopefully brighten their day.

We have had several volunteers participate in the Childhood Food Solutions program already this year! THANK YOU! What an opportunity to prepare more than 1,000 lunches to serve those within our community who are in need. This is always an event where many board members and GCNKAA Members want to volunteer their time and utilize as a team bonding event. The families in Roll Hill and the AAO are very appreciative!

Our AAO Board has approved Rent Assistance payments totaling $43,000 through April. In addition, we have approved $35,000 to our Food Pantry partners. What a gift it is to help those in need that face challenges with housing payments and food scarcity.

Lastly, we greatly appreciate our Champions for Outreach partners, who support AAO financially. This exceptional program originated in 2021 and has continued to grow each year, allowing our board to financially contribute to so many wonderful partners that serve needs within our community: rent assistance, food pantries, senior communities, and much more!

I am continuously grateful for the service that ALL of the Board members and staff provide, as well as their continued support of utilizing our funds to help those in need. We would like to thank our entire membership, as well as our Champions for Outreach sponsors, for your continued financial support of Outreach and our efforts to help those in our community.

Megan Lawhon

AAO 2023 5K For Outreach | Saturday, April 29

Platinum Sponsor ($20,000)

Gold Sponsor ($10,000)

Silver Sponsor ($5,000)

THE McLEAN FAMILY

To become a Champion For Outreach, please contact Rebecca McLean, Megan Lawhon, Jeff March. Rebecca@gcnkaa.org - megan@plkcommunities.com - jmarch@brgapartments.com

Trend Setting

5 KEY CONSUMER PREFERENCES OF RENTERS

A new in-depth research report explores the consumer preferences of renters, identifying who they are and what they are seeking in new rental housing.

RCLCO Real Estate Consulting has released the results of the “2023 Renter Consumer Preference Survey Report,” providing in-depth national insight into the consumer preferences of singlefamily and multifamily renters.

The report offers data derived from survey conducted in late 2022 that uncovers the motivations, housing preferences and location considerations that are driving today’s rental housing residents.

For owners, operators and developers, RCLCO’s consumer research data offers illuminating insights into who renters are, their housing preferences and what constitutes their ideal resi

This heading contains information on Management & Leasing.

and architects when designing and renovating rental communities of all types.” The following are five key findings from the report.

1. While 40% of survey respondents currently live in a single-family detached unit or townhouse, 51% say their ideal rental housing type is a single family-home and 21% prefer a townhouse or duplex.

2. Closets and kitchens have the greatest impact regarding multifamily residents’ willingness to pay more for their housing. However, finish preferences did not vary dramatically across all varying income levels.

3. It’s no surprise given the explosion in the popularity of online shopping, young singles, couples and roommates younger than 55 rank secure package receiving options as their number one amenity .

4. For family/multigenerational households, dog washing spaces, business centers, conference rooms and co-working spaces

NAA Click & Lease.

APARTMENT MANAGEMENT ONCE AGAIN PROVING RECESSIONPROOF

By Paul Bergeron

Headlines about significant job layoffs are appearing almost daily as the country moves into 2023 with “recession” on many minds.

Workforce reductions have mostly been in the technology industry, but lately, they are showing up elsewhere. But not in apartment management.

Apartment management professionals say this industry is one that has proven resilient in the face of economic downturns – including significant ones.

“In the prior recession years, I did not see any site-level or corporate-level layoffs occur,” says industry veteran Julie BrawnWhitesides, CPM, Director of Asset Management, Vintage Housing.

“In this current economy, we are still facing a labor shortage in our industry, especially for maintenance positions – so it’s doubtful there will be any layoffs in this group of associates, especially.”

Fortifying this opinion, operators says that with so much apartment development on the way this year and beyond, that will equate to more jobs for the industry.

“It has been said that when the economy takes a downturn, we see more renters, and when the economy is on the upswing, more apartments are developed – which ultimately means more renters as well,” Brawn-Whitesides says.

NOT YET REPLACING PEOPLE WITH TECHNOLOGY

Of those incorporating centralized management models as well as those implementing more automation through artificial intelligence (AI)-based technology, they say greater efficiencies have come, but subsequent layoffs as a result have not.

Gigi Giannoni, Senior VP, Customer Experience & Marketing, Gables Residential, says changes in staffing may be associated with modern technologies, “but we are seeing more of a shift in roles and responsibilities as they relate to traditional onsite roles.

“Well positioned organizations will be able to take advantage of their current talent pool to combat current labor shortages that will continue to exist in the near term.

“Customer expectations continue to increase relative to the service and living experience at our communities. When we can look at staffing holistically, rather than by location, it allows for economies of scale as well as greater flexibility in how our human resources can be applied to enhance our prospects and residents overall experience,” Giannoni says.

Wendy Simpson, MBA, Senior Vice President of Marketing, Edgewood Management | Vantage Management, says her onsite teams’ responsibilities continue to evolve, and that she is using technology to support the business and her teams equally.

“For us, it’s not about replacing people with technology,” says Simpson.

Mike Brewer, Chief Operating Officer, RADCO Residential, says he senses that is coming soon.

“It is important to note that technology cannot fully replace the human element in property management, as it can’t build relationships, resolve complex issues and provide the personal touch that many prospects and residents appreciate, especially in the active adult community,” Brewer says.

“Property management requires human skills such as problem-solving, negotiation and decision-making, which technology cannot fully replicate today. This will change with the AI tsunami that will make landfall in the multifamily industry this year.”

FACING NEGATIVE NOI, PAYROLL COSTS WILL BE EXAMINED

Paula Munger, CRE®, Vice President, Research with the National Apartment Association, says a case that property management jobs are recession-proof can “certainly” be made.

“After all, we have been deemed an essential industry during the pandemic,” Munger says.

In the final of a series of monthly surveys of NAA members from April to September 2020, Munger asked about changes to staffing: 62% had no changes to staffing during the pandemic

downturn and 14% actually hired new employees; 12% either furloughed or laid off employees.

“That’s not insignificant,” she says. “Generally speaking, our members seem cautiously optimistic about 2023, but certainly, those anticipating negative NOI –and they are few and far between – will have no choice but to look at payroll costs.

“‘Labor hoarding’ will continue, though, unless we see some sizeable cracks in the labor market – and we’re definitely not there yet.”

CAN’T FIND WORKERS, CAN FIND TECHNOLOGY

Brawn-Whitesides says there could be a shift toward hiring more part-time workers rather than full-time employees and reducing hours of operation if necessary.

Karen Kossow, Marketing Director, Paradigm Companies, says within her company, there’s no talk of any layoffs. “We’ve continued to have issues with hiring,” she says. “Our ability to fill positions is improving, but still not where we need to be.”

In response, Kossow says that for a good while her company has been using AI and video technology in its online leasing processes.

“It has allowed us to close our offices on Sundays to take some

of the burdens off our leasing teams, especially those with staffing challenges,” Kossow says.

To combat a shortage of maintenance staff, Paradigm uses a program that has residents submit maintenance requests to an outsourced person through a digital tool that can reply via text to the resident, asking for more details.

“If it’s possible for the resident to fix the issue themselves –such as replacing light bulbs, resetting garbage disposals or breakers, etc. – they will ask the resident if they’d like for the representative to video chat them through how to do it themselves,” Kossow says.

“If the resident doesn’t want to, that’s fine and it goes through the normal ticket process,” she says.

Brawn-Whitesides says centralized processes are good for efficiency, but she’s not sure they are good for residents’ overall experience.

“It might make it easy to pay rent online,” she says, “but don’t close the office to residents who want to meet with a management rep or a maintenance rep. These relationships make a huge difference in retention.”

But she says there may be a segment of renters – such as ultraMillennials – who desire full automation: for a reduction in people, “but not a reduction from a consistent, every-property-should-do this perspective.”

Simpson says Edgewood Management |Vantage Management is using chatbots to assist with more than 1,500 greetings each month, which lead to tour appointments.

“That conversion was a real game-changer given that it saved our teams 54 hours per property per month,” Simpson says. “You

Have you looked at your group retrospective rating options?

won’t find a property manager anywhere who wouldn’t like to have that kind of time back so they can focus on managing and supporting their teams and their customers in other impactful ways.”

However, she says she doesn’t see any of today’s technology performing the duties of any one entire position.

“Even still, I believe our industry needs to shake the dated thinking of being physically present for every touch point with a customer,” Simpson says.

“Our customers have been showing us for years now that they want to self-serve conversations, tours, payments, leasing and maintenance.”

UPSKILLING AND RESKILLING BRINGS JOB SECURITY

Nichole Oswald, Regional Manager, RPM Living, says when there’s a change in management companies, people might find themselves out of work, “but there are always companies that are hiring. For the confident and driven, a management change and/or disposition is not an issue.

“In a perfect scenario, centralized leasing may reduce onsite staff – and this approach is usually requested by ownership to reduce onsite headcount – but typically, the overall headcount does not change too much.”

Instead, Oswald says, “a leasing consultant might switch to a leasing coordinator role in a centralized model. An assistant property manager may switch to a bookkeeper role in a centralized model, etc.”

Oswald says the beauty of the apartment industry is that there are so many paths available to people, which creates a unique longterm career trajectory.

Brewer says it’s more important to ask whether property management team members are upskilled or reskilled enough to weather the oncoming impact of centralized and AI-fueled business models.

“Yes, there are scenarios where technology is performing some of the traditional workflows carried out by team members,” he says.

“Therefore, property management professionals who can adapt and work alongside technology, such as learning how to use iterative AI tools, are in a better position to maintain their employability in the multifamily space, as it will enhance their productivity and efficiency, making them more valuable to their respective companies.”

Paul Bergeron is a freelance writer for units Magazine.

GOLF SPONSORS

EVENT SPONSOR

TROPHY SPONSOR

Cincinnati Asphalt

GIVEAWAY SPONSOR

DMG

HOLE SPONSORS

BEVERAGE SPONSORS

Adanced Turf Solutions

altafiber

America’s Floor Source

Oberer Management Services

Pro Maintenance Group

LUNCH SPONSORS

Contractors Inc.

Jetz Laundry Systems

DINNER SPONSORS

BRG Apartments

Rent

Towne Properties

CIGAR SPONSOR

National Credit System

COURSE ADDRESS

1 Aston Oaks Drive, North Bend, OH

From Downtown, eastern Cincinnati and Kentucky: Follow US 50 (River Road) W. for approximately 14 miles. Turn right on Shady Lane to left on Aston Oaks. Follow Aston Oaks to the right to the golf course. An alternative for Northern Kentucky is to take the Anderson Ferry across the river. Turn left on US 50 (River Road) and follow to Shady Lane and continue as noted above.

From northern and western parts of Cincinnati: Take I-275 W to I-74 E (toward Cincinnati) to Exit 11 (Rybolt Rd/Harrison Pike) and follow Rybolt to the right. Turn right on Wesselman (bottom of hill at light) to left on Taylor. Follow Taylor to right on Dog Trot. Take Dog Trot to left on Bridgetown Rd. Take a slight right from Bridgetown onto Shady Lane. Turn right on Aston Oaks.