Shorelines October 2022

Board Members

Suzanne M. Eschel

Nicole F. Keenan

President

Eileen A. Noren

E. Glew

of Directors

Albrecht

Suzanne M. Eschel

E. Glew

J. Hungler

F. Keenan

H. Melsheimer

K. Mostofi

A. Noren

J. Revord

Rodman

E. Wallace

Hello Members,

Fall is in the air, and we’re officially in full transition to the cooler months ahead.

The patio heaters are out, the fires are being lit on chilly days, paddle courts are abuzz, swim team is preparing for upcoming meets, and fall events are filling up. We’re looking forward to an exciting holiday season ahead! I encourage you to check out the Club calendar online and the weekly emails to stay in the know on all the goings on in the coming months.

Our monthly Wednesday Luncheon Club (10/5) and Young at Heart Dinner (10/20) events are live for our members 55+. Families of all ages are welcome to join in the fun at the annual Pumpkin Patch (10/8), complete with kettle corn, pumpkins, hot cider, apples, face painting and more, or the Kids Halloween Dance Party and Haunted House. Adults, enjoy a night out at our new Hoedown event, with live music, games and fall southern-style dinner buffet. Young at Heart dinner is back (10/20) and we’ll feature wine events with Napa’s Mirror Winery dinner (10/13) and Tuscan wine tasting with Cabrea Il Borgo (10/27).

Our restaurants are also in transition to Fall. The elegant Oak Room reopens this week, and Fall menus have been introduced in the Bellows Room and South End Cafe. Chef Ed will continue to feature seasonal favorites as weekly specials in all venues. The South End Cafe with its healthy breakfast, and lunch menus, smoothies, and special Sunday brunch continues to grow in popular ity. As the weather changes, we will wind down service to the Patio, and prepare for the construc tion of a new and improved outdoor dining Pavilion, opening next spring.

Thanks to all who joined us for the All-Member Meeting. We’re looking forward to the new Pavilion, new branding and website/app project, and sharing good news about the current state of the Club. As always, we welcome your feedback and continue to focus on making improvements and maintaining member satisfaction.

See you at the Club!

John Hallberg General Manager

Upcoming Events

Wednesday Luncheon Club

Wednesday, October 5th 12:00 pm on the Patio, weather permitting. $15.00 per person ++

Enjoy a casual luncheon on the Patio, including appetizers and wine with fellow members 55+.

MSC Children's Etiquette Class

Wednesday, October 5th

5:00 pm - 6:30 pm | $50.00 per person ++

Social etiquette and manners are not stuffy, but rather a way of life that can lead to heightened awareness and self-confidence!

October Birthday Night

Thursday, October 6th Seatings 5:30 pm to 7:30 pm

Celebrate your October Birthdays with a special night out at the Club with a complimentary meal and a birthday cake on the East Porch.

Halloween Costume

Paddle Mixer Mash

Friday, October 14th | Saturday, October 15th 6:00 pm - 10:00 pm | $32.00 per person ++

Enjoy a spooktacular time at MSC's annual Halloween Paddle Mixer. Wear your best paddle-friendly costume (with a partner or as a free agent) for an evening of spirited fun! Dinner and signature bar provided.

MSC Complimentary Speaker Series

“The Summer of Christmas”

Tuesday, October 18th 6:30 pm cocktails | 7:00 pm conversation

Featuring screenwriters/authors Juliet & Keith Giglio in conversation with film producer Brad Ridell. Join Juliet and Keith as they discuss their debut novel "The Summer of Christmas." The book draws on the Giglios' experience as screenwriters for Lifetime holiday films.

Young at Heart

Thursday, October 20th 6:00 pm - 9:00 pm | $34.00 per person ++

Enjoy a dinner at the Club for members and their guests aged 55+. Singles welcomed and encouraged. Music presented by the Stu Hirsh Trio.

MSC Fall Hoedown!

Friday, October 21st | 6:30 pm -10:30 pm $65.00 per person ++

Enjoy a country "grown up" night out with bluegrass music, Chris Karabas & the Lonesome Rodeo band, games, buffet and signature bar. Dust off your boots and get ready to git down!

Cabreo il Borgo Wine Tasting: "A Life and Wine Story"

Thursday, October 27th | 6:00 pm - 7:30 pm $45.00 per person ++ | Includes a bottle of Cabreo il Borgo '18 ($35 value)

Enjoy a tasting of 5 outstanding vintages and bring home a bottle of 2018 Cabreo il Borgo while learning the story of Tenute del Cabreo in Tuscany's Chianti Classico region.

Children's Halloween Costume Dance Party & Haunted House!

Friday, October 28th 6:00 pm - 9:00 pm | $39.00 per person ++ Age 5+

Grab your costume and enjoy frightfully fun games, hazardous hayride, and spooky haunted house with DJ, dancing and a family-friendly buffet dinner.

Dining

The new Fall menus have arrived!

Join us in October for cozy meals in the Bellows Rooms, light meals and Sunday Brunch in the South End Café or quiet evenings in the Shawnee Pub. All venues offer full menus with weekly featured specials.

Dining reservations are still strongly encouraged throughout the Clubhouse. Please call the Front Desk at 847-251-4100 in advance to ensure seating is available when you plan to dine.

The Oak Room

Wednesday - Sunday 5:00 pm - 8:30 pm

The Oak Room is open, featuring a new menu of seasonal items and cozy tried-and-true favorites. The warm, dignified space is perfect for special celebrations, fine dining and slightly more formal evenings out.

Shawnee Pub

Tuesday - Sunday

5:00 pm - 8:30 pm

Bar open until close

Adjacent to the Oak Room, the Shawnee Pub is open for cozy fireside dining and bar service.

For the Oak Room and Shawnee Pub, we ask that members and their guests maintain Club casual dress. No athletic wear.

Bellows Club Room

Lunch Tuesday - Sunday 11:00 am - 5:00 pm

Dinner Tuesday - Sunday 5:00 pm - 8:30 pm

Bar open to 10:00 pm

South End Café

Breakfast

Tuesday - Saturday 9:00 am - 11:00 am

Brunch Sunday 9:00 am - 1:00 pm

Lunch Tuesday - Sunday 11:00 am - 5:00 pm Dinner Tuesday - Sunday 5:00 pm - 8:30 pm

Fitness & Wellness

October Fitness Updates!

October finds the Fitness Center abuzz with activity!

We are excited to announce personal trainer Rodrigo Velarde as the new Fitness Organizer! Rodrigo will be organizing quarterly challenges, social media, and newsletter material from the fitness center. Rodrigo brings expertise, passion and experience to his fitness approach. Our membership will benefit from his commitment to this new role!

What's Up Next?

Fitness Challenge Relay

Fitness Member of the Month John Bowman

We are pleased to celebrate John for continuously challenging himself by attending a group class 3 times a week, improving his swimming an extra 2 times a week, practicing piano 5 hours a week, or gardening everyday.

Thanksgiving Day Workouts

Look for our upcoming Fitness Challenge Relay in late October! There will be a series of activities to test your throwing accuracy, agility, power, and crawling! These will be performed in sequence and timed. Look for more information about the events, scheduling and prizes coming soon!

Tony at

more information on all fitness related

and personal training!

24, 2022

am Guided Group Swim

am Spin Class with Leah

am MSC Turkey Trot Team Run!

am Aqua Fitness Class

am Spin Class with John & Gustavo

planning a suite of events for members and their out-of-town guests on Thanksgiving morning,

24! Signups go live on the Club Calendar

November as space will be limited!

will be no class or guest

on

Paddle

The Paddle Season is upon us!

As we get ready to gear up to begin league play, we are happy to bring back some fun and exciting programming to the courts.

Individual and Family Paddle Memberships

It’s not too late to become a paddle member for the 2022-23 season. Email membership@michigan shores.org and we’ll get you signed up!

Individual Paddle Membership | $280

Family Paddle Membership | $385

Partial Year Membership | $160 March 15 – September 15

Paddle Membership includes unlimited court time use during the year with reservations required. Reserva tions can be made up to seven days in advance, by calling the Front Desk, or at www.michiganshores.org.

Guest fees are included with Paddle membership. Sign-up forms are available at the Front Desk or email membership@michiganshores.org.

Beginners Team

For absolute beginners

We have teams for beginners for both Men and Ladies (day or evening). The Beginners Team is the best way to learn the game. Paddle teams are fun, foster cama raderie and is a great way to learn in a group setting.

Paddle in No Time

Clinics for the beginners | $25/class

Interested in paddle classes for beginners? Register for our Paddle in No Time classes and learn how to play paddle in 5 weeks! Grab a friend, family member, or neighbor and experience the sport.

Paddle for Kids

$25/class

We have plenty of junior paddle offerings for your kids here at MSC! Paddle is a great sport to develop your child’s eye-hand coordination and footwork! Email Chris Warner at cwarner@michiganshores.org for information on which days and times the junior classes are offered!

If you’re interested in paddle lessons, paddle equipment, or have any paddle questions, please feel free to contact Chris Warner.

To register for any of these great paddle events, or to be added to the paddle distribution list, contact Paddle Director, Chris Warner, at cwarner@michiganshores.org.

Aquatics

October is Aqua Fitness Appreciation Month!

Our annual Appreciation Brunch will be October 20th from 10:30 am - 11:30 am.

Click below to RSVP or for more details about Aqua Fitness Appreciation month.

October Aquatics Staff of the Month

Kathleen Fox

Many of you know Kathleen from the Games Center and MSC Summer Camp but she can also be found on the pool deck. Kathleen is a recent college graduate with a degree in Theater. She is a popular nanny on the Northshore and frequently per forms in plays in Chicago. Kathleen has brought great energy to the Aquatics Center and looks forward to helping to coordinate Pool Parties and more as we build youth programming at MSC. Kathleen is also eager to begin to teach Aqua Fitness classes. We are certain she will quickly become a favorite Aqua Fitness teacher.

14 Years Later, Trudi Gavin Sets Sail

Trudi Gavin, MSC Aqua Fit Instructor for 14 years taught her last class at MSC on September 8th. We were all sad to see her go, but are excited for her future in North Carolina.

MSC Aquatics Member Shout-out Goes to Howard Prossnitz

Howard completed 100 miles in the MSC pool through our Patch Club. Howard is thrilled and wants us to know that MSC is just one of the pools he swims in during the week (but we all know MSC is also his fa vorite pool to swim in). Congratulations, Howard!

CPR Classes Offered this Month

Weekly Wednesdays and Fridays

Participants will learn CPR and other lifesaving skills, receiving CPR and First Aid Certification upon comple tion of this online + in-person course. Pre-registration required, email Rex at rlawson@michiganshores.org.

MSC Dolphins Swim Team

October 4 - February 9

Tuesdays, Wednesdays and Thursdays

Swim Team signups are live, with opportunities for kids ages 6-16 to be MSC Dolphins. The season runs October-February. See more info and signup below! Two practices minimum required weekly.

MSC Water Polo Team

October - February Practice: Mondays 4:00 pm - 5:00 pm

MSC Water Polo is an opportunity for athletes ages 7+, (or must be able to swim 25 yards unassisted) to learn Water Polo rules and skills. Register for 1, 2, or 3, of the 5-Week Sessions October 3rd - February 6th (excludes Thanksgiving & Winter Break). If you have questions about required swimming ability contact Matt Wendt at mwendt@michiganshores.org

Big Shoulders Open Water Swim

Eleven MSC swimmers gathered on September 10. We had a great time together and beautiful conditions for an open water swim. We hope that you join us next year!

Attention Swimmers

Guided Group Swim Practices for Adults (Aquatics Members Only)

Starting Monday, October 3rd | 1:00 pm Monday, Wednesday, Friday | 1:00 pm - 2:00 pm Tuesday, Thursday | 6:30 am - 7:15 am

• Each Practice will have an "X Team - High Intensity" or "Y Team - Low Intensity" workout posted

• 2 lanes will be dedicated to these Guided Group Practice workouts (unless other lanes are available)

• Lloy, Rex, and Carly Cook will provide guidance for AM practices and Kathryn Friedman will provide guidance for PM practices

• There will be no fee attached to this program at this time

• Pre-registration is strongly encouraged and appreciated. Please mark your attendance on the Pike APP. Contact Lloy for "Y Team" questions or Kathryn for "X Team" questions

Please be reminded that the Aquatics Center is reserved for Youth Sports October 3 - February 8th Mondays 4:00 pm - 5:00 pm and Tuesdays - Thursdays 3:45 pm - 5:55 pm.

All-Member

All Member Meeting: Presentation Excerpts from Board President Suzanne Eschel

Recently, I have heard from our membership a mix of excitement, energy, anticipation and relief and a sense that “ We are Back” in full operation with no mitigations.

2022 Club Overview Highlights

• We are back to pre-pandemic participation at Easter (1,000+ guests and Mother’s Day 700+) and other diverse activities hosted for members of all ages: speakers, cooking classes, wine education, family nights, Young at Heart, book club, game room, summer camp.

• The Pool has never been more utilized by members of all ages. Lloy has done an amazing job with the program.

• Pickle and Paddle remain enormously popular with a segment about 1/3 of our membership enjoying league or social play.

• The MSC Foundation Derby Party had a record turnout to support their important mission of financial and mentoring support for our staff and their families. The Foundation Board members said: “We need a bigger room!"

Membership

Membership interest is strong, with legacy, junior, and regular members applying each month. We currently have an approximate ~20 month waitlist.

Our Staff

Over the past two years our staff did an excellent job working creatively, adapting club operations with changing mitigations while navigating with their own families and with great service during some tough times and labor shortages.

In May, we recognized 9 (!) staff members with 25+ years of service.

Branding

We have spent considerable time in the past several months, informed by the member survey, to review our brand and identity/logo. With the support of outside professionals, our own Marketing Committee, and with review and support of our Past Presidents Council we are pleased to share our direction with you. See the next page for more detailed information.

Michigan Shores Dining Pavilion

Clubhouse Investments

The Club has made just over $1M in investments be tween 2020 leading up to the pandemic shutdown and through 2022. All these infrastructure and renovations have been done without any special assessment and some of the lowest dues on the Northshore:

• The new South End Café.

• Our paddle infrastructure was invested in with lights, decking and court re-surfacing.

• The East Porch has new modern windows that blend beautifully with the architecture of the building and a huge efficiency improvement over the old windows.

• Fitness Center has 16 new spin bikes.

• Upgraded Bowling to a brand new digital scoring system.

• We continue to honor our history by digitizing and archiving our historical documents and artifacts.

Outdoor Dining Pavilion

The Club management team and Board are listening to membership. Of primary importance in the survey was dining and outdoor dining. We are working on a plan to replace the current elevated deck off the Patio with a new Pavilion in the same footprint. Imagine a beautiful permanent structure in harmony with the historically significant architecture and stonework of our building, a beautiful amenity for the Club and an asset to the community and lakefront.

We have partnered with our long-standing architect Peter Witmer, consulted with the village of Wilmette and cooperated with neighbors. We explored op tions with consideration of the size and height of the pavilion, the impact of impervious surfaces, water, noise and lighting, to our maple tree, etc. This pavilion will have integrated lighting, sound system, modern overhead heaters to complement the standing heaters, a modern bar, and a stone fireplace. The Village zoning board, architectural review board and the Village Board of Trustees have approved our plans and plans have been submitted. The work will happen over the fall and winter so no disruption to this year or next year’s summer outdoor dining season.

Foundation

MSC

Michigan Shores Club 2022 Scholarships

The Michigan Shores Club Foundation is pleased to announce that scholarships were awarded to or renewed for ten Michigan Shores Club employees or their family members during 2022.

The Michigan Shores Club Foundation sponsors scholarships and educational opportunities for Michigan Shores Club employees and their families. In its 12 years as a not-for-profit organization, the foundation has supported funding $487,350 scholarships for over 50 Michigan Shores Club Scholars.

These opportunities have included private high schools, colleges, post graduate programs as well as accredited vocational schools, language programs, and health and wellness related programs.

These scholarships are made possible by donations made to the Foundation through generous year-round tax-deductible contributions, and financial support of benefits such as Shop-A-Palooza (Nov 17), the Derby Party (May), and more.

12 Years

As a not-for-profit organization

$487,350 in Scholarships

For over 50 MSC Scholars.

2022 Scholarships

Estefania Leon Cortes Lewis College, pursuing Bachelor of Science in Nursing Pablo Cortes Junior, Saint Louis University Alex Flores Senior, Loyola Academy (graduated)

Jaime Flores Sophomore, Loyola Academy

Luna Johnston Sophomore, Macalester College

Rex Lawson Oakton Community College

Marlene Mombela

Senior, Josephinum Academy

Andrew Ovalle

Senior, Northern Illinois University

Vito Scamarcia

Second Year, Pacific College of Oriental Medicine

Rodrigo Velarde

Second Year, Zen Shiatsu School, Evanston

2022 Graduates

Alex Flores

Graduated from Loyola Academy, Freshman University of Illinois Chicago

Yaren Aguilera

Passed her Assistant Nursing Degree program and is working at Swedish Covenant and Misericordia

Membership & Community

MSC Community Challenge

It’s the month before the holiday season. Let’s create some healthy habits. Join the October MSC Challenge: It’s Conscious Consumer Month!

You decide what you'll consume less or more of. If you are interested in establishing a goal for the ways you consume in October, register with Lloy.

October will be your month to consciously consume less:

Calories • Sugars • Alcohol • News or Social Media Plastics or Non-renewable Resources

Or More:

Water • Local Goods • Greens Fish • Books • Vitamins

Did You Know?

The MSC Book Group

On October 12th (the 2nd Thursday of the month), we will discuss The Killer Angels by Michael Sheera. Please register here. New members are welcome to join. Contact Lloy at ljohnston@michiganshores.org for more information.

The Killer Angels: The Classic Novel of the Civil War by Michael Shaara October 13th

Braiding Sweetgrass by Robin Wall Kimmerer November 10th

The Last Days of Roger Federer (and other endings) by Geoff Dyer December 8th

Members have the ability to review charges on a rolling basis before they hit your monthly statement. By checking throughout the month, this allows any erroneous charges to be caught in advance and easier for the accounting department to trace. Follow the arrows below to view your statement on the MSC website.

New

Branding & Identity

The Marketing Committee, under the leadership of Board member Eileen Noren, and with the input of members, staff, and industry professionals recently took on the task of reviewing and revamping the Michigan Shores Club branding and identity in a systematic three-step process.

Poised to begin a project to revamp our website, create an integrated app, and develop improved branded content, collaterals and merchandise, we knew a brand audit and alignment of MSC mission/values and visual identity would lay a strong foundation for our work.

A foundation from which to grow… our brand blueprint

Nestled into an historic Wilmette neighborhood, overlooking Lake Michigan from an elegant and histori cally significant setting, the Club maintains a sense of accessibility and community, where member rela tionships run deep. Michigan Shores Club creates for its membership an essential “third-place” at the heart of the community. Our vision to be a social centerpiece that elevates the day-to-day experiences of our members and their families is at the heart of what we do, from our daily workouts, casual meals and meetups to the annual family and Club celebrations we share together. Michigan Shores gracefully adapts to the demands of the modern-day without sacrificing traditions that make us an essential family club.

Our Three Step Process

Internal Branding

We began by asking questions like, Who are we, who do we want to be, what do we value, what values do we share, what makes us unique? This process created a brand blueprint from which we could create a visual vocabulary.

External Branding

Based on that blueprint, and an ob jective assessment of our existing logo and its present applications, we undertook a design process that resulted in brand visuals that honor our history and traditions while reflecting our current values.

Member Experience

Finally, we developed a strategy that ensures that our new branding and identity translates to enriching the member experience.

Background graphic from the original woodwork in the lobby.

Fonts, colors and graphics that reflect our history, architecture and environment

From our palette, including verdant greens, limestone of our facade, and the blues of lake and sky, to art-deco influenced fonts and architectural details from our building.

An historically significant building to inspire…

Our building, designed by the Burnham brothers, opened in 1929 as the Shawnee Country Club. Honoring aspects of that original logo, we drew on the Art Deco influence of the time, including other prominent social clubs and rele vant architecture of the period. Our final concepts present an updated formal simplicity rooted in our own history.

MSC Dolphins Swim Team Logo, app graphic, and wearable Club merchandise

We owe a debt of gratitude

To the members who participated in the Club survey, to member and marketing guru Mathew Singer, branding agency Seedhouse and board member/graphic designer extraordinaire Eileen Noreen for their uncompromising dedication to the successful completion of this process.

A look ahead

The new logo and design elements will roll out over the coming months, with new items being designed and printed as needed. New MSC gear reflecting our new logo will be available for purchase beginning November 17 at the Shop-a-Palooza event at the Club.

We are pleased to present a suite of brand assets that will be part of the fabric of our communications and collateral moving forward.

Original Shawnee Club Logo New Logos

New Color Palette