THE DEFINING DECADE
The Modern Simmental Success Story
By Chip Kemp, Director of ASA & IGS Commercial and Industry Operations The Harvard Business Review (HBR) recently published their “Top 20 Business Transformations of the Last Decade”. The article highlights those organizations that have adapted and flourished in the last ten years to become dominant players in their respective fields, and in many cases, these businesses have changed our lives. Netflix and Amazon were both in the top three. If we know anything about recent months, we know both groups have flourished. But there are lesser known names on the list like Ecolab (16th). You might know them for their wide array of cleaning products which built a long-established and successful business. But what placed them on this list was their awareness of a need to branch out. And branch out they did — into providing water efficiency solutions globally, tripling the value of an already multibillion-dollar company in just nine years.
1024
May/June 2020
Three qualifications of “Top 20 Business Transformations of the Last Decade” according to Harvard Business Review. Reposition the core: How effectively has the company adapted its traditional core business to changes in its markets, giving its legacy business new life? New growth: How successful has the company been at creating new products, services, and new business models? Financials: Has the company posted strong financial performance? So, how would the “business of Simmental” fare relative to its competitors if HBR were to dig into transformations within the ag sector? Seems a worthwhile thing to consider. We often hear folks give opinions and thoughts about many businesses. Some perspectives are well founded in intimate knowledge and facts. All too frequently, some perspectives lack the details necessary to make an accurate judgement. ASA is no different. So, let’s dig into details using HBR’s own three-pronged approach.
American Beef Producer
October 2020
