July 2015 - Midwest Black Hair PRO

The Ultimate Hair & Beauty Porfessional Magazine

Beauty Business PRO

Volume 1

Issue 1

Celebrity Hairstylist Chris Smith | Bestdooz.com Bronner Bros. | MWBH Business University

1

PRO.MidwestBlackHair.com

2

MWBH PRO Magazine - February 2015

Web Design For Salons & Barbershops mlfCreations specializes in Web Design using the Wordpress platform. Get a professionally designed website that fits your needs and reflects your establishment.

Having a professional website for your business is a must for your brand. Need a new site? Or maybe a redesign of an old site? Contact us for a free consulation and let us know what you need.

ONLY

$249

CONTACT US TODAY TO GET STARTED ON YOUR NEW OR UPDATED WEB SITE!

FREE

Consultations

-Includes Up To 5 Pages, domain registration, & web hosting for 1 year -Link Social Media Pages -Online Scheduling Directly on Your Website -Photo Gallery of Your Work -Add an optional blog -Also options to add other features of your choice

mlfCreations.com PROFESSIONAL GRAPHIC DESIGN & MEDIA SERVICES

mlfCreations.com mlfCreations@gmail.com

Lawrence, KS USA 3

PRO.MidwestBlackHair.com

mlfCreations

mlfCreations

mlfCreations

pg.10

Bronner Bros.

August Show Coming Soon!

pg.14

this

month 4

MWBH PRO Magazine - February 2015

Bestdooz.com Mobile and Online Salon Directory

pg.26

Hair Stylists: Working in a Salon Compared to Booth Rental

pg.18

Pro Hairstylist: Christ Smith

5

PRO.MidwestBlackHair.com

Editor-In-Chief:

Malisse Lockhart-Ford mford@midwestblackhair.com

VP of Marketing & Advertising

contents

Christina Richardson trich@midwestblackhair.com

Advertising Department advertising@midwestblackhair.com

MWBH Contributors Jacquelyn Hollister

MWBH Interns Dianne Vasquez, Public Relations Intern

Public Relations Manager Asia Diamond Mason adiamond@midwestblackhair.com

Human Resource Department hr@midwestblackhair.com

Subscriptions MidwestBlackHair.com/Subscriptions Published By mlfCreations- Publishing Deptartment Lawrence, KS www.mlfCreations.com

Beauty Professional Event Branding Stylist Spotlight

Midwest Black Hair LLC info@midwestblackhair.com 816-866-MWBH (6924) www.MidwestBlackHair.com Cover Photo Credits | © Kazzakova Pg 4-5 Photo Credits | © Dash Back Cover Photo Credits | © Deniskomarov

6

MWBH PRO Magazine - February 2015

Business Style

editor’s letter To all Hair & Beauty Professionals: xxxx We are constantly striving to perfect our magazine for our readers, and would love to hear from you. Please let us know if you have any feedback, suggestions, questions, or general comments that you would like to share with us. Feel free to email us at: info@midwestblackhair.com.

Thank you and I hope you enjoy this issue!

Malisse Lockhart-Ford Editor-In-Chief Midwest Black Hair Magazine

7

PRO.MidwestBlackHair.com

Tina Richardson Professional Model

-Print -Promotional -Editorial -Commercial -Runway -Catalog -Brand Ambassador

iamTinaRich.com

8

MWBH PRO Magazine - February 2015

9

PRO.MidwestBlackHair.com

[

]

Back and BIGGER Than Ever!

Prepare to Be Blown Away at the Summer 2015 Bronner Bros.

International Beauty Show

(ATLANTA, Ga.) – On the heels of a record-breaking winter show, the 2015 Mid-Summer Bronner Bros. International Beauty Show will be held at a new, expanded location in the Georgia World Congress Center on August 15-17 in Atlanta, Georgia. The popular tradeshow will be better than ever, offering beauty professionals and students access to even more top-notch vendors and education courses not to mention lots of fun, fellowship and entertainment. With more than 22,000 attendees and 300 exhibitors, the iconic Bronner Bros. International Beauty Show remains the largest gathering of multicultural beauty professionals in the United States and a powerful voice in the beauty industry after nearly 70 years.

Founded in 1947, Bronner Bros. continues to evolve in order to meet the needs of today’s beauty industry while maintaining the company’s proud heritage and traditions.

Most recently, the company revamped nearly every aspect of its legendary beauty show –show floor and main stage features, registration format, website, show partners, education offerings, self-service kiosks and entertainment to better cater to beauty professionals and students. This summer, Bronner Bros. has partnered with iconic beauty brands including Paul Mitchell and Design Essentials to offer attendees even more.

“Earlier this year, the Bronner Bros. International Beauty Show went back to its roots of education, innovation and empowerment, and we were met with unprecedented success,” said James Bronner, senior vice president, trade show operations. “This August, Bronner Bros. will continue with these changes and focus even more so on the instruction and development of the beauty professional, and the elevation of the multicultural beauty business. This summer, we’ve built upon our success by partnering with some powerhouse brands and world-class professionals to produce an experience that attendees and exhibitors will not want to miss.”

Show pass holders at the Bronner Bros. International Beauty Show will have a rare opportunity to learn the tips and tricks of the trade from the industry’s very best and brightest during hands-on workshops and live demonstrations, including John Paul DeJoria co-founder and chairman of the board of Paul Mitchell Systems. Other critically acclaimed and distinguished educators will include but are not limited to:

10

MWBH PRO Magazine - February 2015

- Patric Bradley, World-Renowned Beauty Expert - Robert Cromeans, John Paul Mitchell Systems Global Artistic Director - Poochiez Nails, Owner/Operator of Poochiez Pawz Nails Studio - Janel Sealy Smith, Celebrity Stylist and Owner of Cocoa Mane Salon - Ivan Zoot (ClipperGuy), Licensed Barber and Cosmetologist - Nachera "Cherry" Brown, Celebrity Make-Up Artist & Owner of The Ahmni Makeup Academy - James Wealthy, Expert Lashologist & Master Eyebrow Threader - Jon Gonzales, Founder and President of Hairdresser Career Development Systems (HCDS) In celebration of their 25th Anniversary, Design Essentials will offer complimentary courses on the exhibit hall floor during which attendees can learn healthy hair care and styling techniques using their professional hair care products. High-level industry courses on business, technology, coloring, cutting, products, manufacturers,

Back and BIGGER Than Ever! Prepare to Be Blown Away at the Summer 2015 Bronner Bros. International Beauty Show

weaving, barbering and nails will also be available to attendees at no additional charge on a first-come, first-serve basis.

Complimentary classes include but are not limited to: - “App Development” for Barber Shops and Beauty Salons - Building and Growing a Successful Business - Healthy Hair – Dominican Blowout - Introduction to Runway Styling - Natural Hair Methodology - Tips, Tricks, and Techniques: Unlocking the Secrets to Amazing Color Select education courses are available for an additional fee and are limited by capacity.

Advance registration for these classes is

highly recommended.

Attendees can put their knowledge to the test and unleash their creativity by competing in eight highly anticipated competitions throughout the show. In addition to bragging rights, participants can enter the following competitions to win cash and product prizes.

- Andis Total Look Barbering Competition - Battle of the Schools - Champion of Weave - Nail Art - Name Your Face Make-up Competition: Hollywood - Student Rising Star Competition - Fantasy Hair Competition - 1st Annual Lash Battle Competition: This

exciting new competition will be held in two parts on Sunday, August 16 and Monday, August 17.

Visit www.bronnerbros.com for registration deadlines, rules and regulations.

11

PRO.MidwestBlackHair.com

12

MWBH PRO Magazine - February 2015

13

PRO.MidwestBlackHair.com

Salon Directory Website & Mobile App Created in 2013 by Lori Fisher, BestDooz.com was created to promote the work of newly licensed professionals as well as top industry veterans.

14

L

ori Fisher is a marketing and recruiting expert that helps hair stylists and barbers connect with new clients. She has worked as an entrepreneur and in the corporate business world for 21 years. Mrs. Fisher is a consultant to many small businesses across the nation and enjoys sharing her experiences, tips and advice for success. In 2013, she re-launched BestDooz. com, a website and mobile app that promotes the work of newly licensed professionals as well as top industry veterans.

In 1999, Lori started her first business, but she didn’t have a lot of money to invest, much less for marketing and growing it. She soon discovered that trying to reach a large group of consumers was costly and not always effective. Like many small businesses, she failed miserably at marketing to the right audience and was near bankruptcy. She took some time off to regroup and focus on finding what really works. After doing years of extensive research on effective marketing strategies, Lori reinvented her brand and focused on helping beauty industry professionals succeed and avoid the pitfalls she had experienced along the way.

Lori is dedicated to helping those in the beauty industry connect with new clients and showcase their work on any budget. She developed BestDooz. com to provide a complete marketing solution to the beauty industry. The website includes a nationwide salon directory that offers each stylist their own webpage to showcase their talent, downloadable salon marketing tools, and a blog where any of the participating stylists and barbers can post and share their expertise for free. The mobile app also features a photo gallery of the latest hairstyles and trends shared by app users. Her newest venture set to launch later this year is www.BestDooz. net, an online educational platform for beauty professionals.

Learn more about Lori Fisher at www. bestdooz.com Follow @BestDooz on all your favorite social media platforms—Facebook, Instagram, Twitter, Pinterest, LinkedIn, and YouTube.

Hair Stylist & Makeup: J'Hanna Appleby, Queen's Beauty Boutique http://www.queensbeautyboutique.com Photographer: Jehan Daugherty, Jehan Inc. Photography http://jehaninc.com

15

PRO.MidwestBlackHair.com

16

MWBH PRO Magazine - February 2015

17

PRO.MidwestBlackHair.com

18

MWBH PRO Magazine - February 2015

Celebrity Hairstylist Chris Smith Photographer: Ernest Collins Make-up Artist: Triphena Johnson Hairstylist: Chris Smith Model: Hamidah Ishan Ahmad

19

PRO.MidwestBlackHair.com

Featured Stylist

ChrisSmith A

t the young age of 10 Chris Smith knew he wanted to be a hair stylist. He's taken numerous workshops and has studied and done much research in the ever-changing beauty industry. Chris is a Redken Master Specialist and Ouidad Certified Stylist. Chris is the owner of his own hair salon named Christopher Aaron Styling.

Chris Smith has styled Chaz Ebert, including styling her for the Oscars, Tasha Marbuty from the hit TV show Basketball Wives and Celtic Woman from the all-female Irish musical ensemble, Shawn Zanotti, Author, founder and CEO of Exact Publicity and Journey the Fashion Brand. Chris also styled hair for the pledge show for WTTW. He was the main hair dresser for Ebert Presents, The Sundance Film Festival and The Chicago World Star Music Festival.

Chris’ dream is to start his own charity. This charity would raise money for kids who want to go into the beauty industry that helps pay their tuitions and help them start their careers by getting them job placements. Chris has been fortunate in life and is passionate about giving to those in need.

Social Media Links: Facebook: StylingsByChristopherAaron Instagram: @stylist2stars Webpage: christopheraaronstyling.com

Tips to Other Stylists:

Chris suggests that you make sure you prep the hair before you color. He likes to be able to give the clients hair a nice clean base before you add color. This allows the color to take best, and the client’s hair will be a lot healthier after service. Chris likes to use the Redken product cleansing cream and Redken pre art and depending on their hair style a protein chemistry treatment. This will save the clients hair from damage from the chemical services.

Taking the motive to prep the hair first is being a best stylist and showing your client that you care when you send them out of your salon.

20

Photographer: Ernest Collins Make-up Artist: Triphena Johnson Hairstylist: Chris Smith Model: Tiffany Whitaker

MWBH PRO Magazine - February 2015

Photographer: Ernest Collins Make-up Artist: Triphena Johnson Hairstylist: Chris Smith Model: Brooke Mackie

21

PRO.MidwestBlackHair.com

SUBSCRIBE.

MWBH Business University Professional Training Tredsetter Interviews Product Reviews & Giveaways

Hair Care Style Inspirations Celebrity Interviews Giveaways Health & Beauty Tips

Published Semi-Annually February & August

Published Bi-Monthly Dec/Jan, Feb/March, April/May, June/July, Aug/Sep, Oct/Nov

Subscribe to Midwest Black Hair Magazine and MWBH PRO online for FREE! 22 MWBHAlso PRO Magazine - February opt-in for a2015 printed subscription to come directly to your door.

23

PRO.MidwestBlackHair.com

Huge Thank You to Our Beauty Professionals For All You Do To Make Us Fabulous!

24

MWBH PRO Magazine - February 2015

25

PRO.MidwestBlackHair.com

Hair Stylists:

Working in a Salon Compared to Booth Rental

By Jean Rafaelo

Beauty

Business University

W

orking in an expensive salon has it's benefits, and working in a smaller general salon is a way to gain expertise and steady customers. But, sometimes a hairdresser will rent a booth at a salon. This allows them to work with clients, and make money, however they are not an employee of the salon.

26

MWBH PRO Magazine - February 2015

A common question that many hair stylists might ask themselves is - "Should I work for a salon, or should I have my own private customers?"

Working in a salon means that you're being paid a wage. For example, let's presume you style someone's hair in 2 hours, and they

pay you $375. Let's assume that your hourly wage for working in the salon is $20 per hour. Well then you would have earned $40 for your work. The salon would have made $335.

Now let's compare that to what you may earn with booth rental. Booth rental means

that you have rented a booth from a salon, and you'll service your private customers there. Let's say you rented a booth for $200 per day. Then you service four clients for two hours each. Every customer pays you $250 for cutting their hair. At the end of the day, you've made $1000. Remember, you paid $200 to rent the booth, so you made a profit of $800 for 8 hours of labor. Had you worked eight hours in the salon, you would have earned a wage of $160.

Below are some points to contemplate when attempting to determine whether working for a salon, or renting a booth is the correct decision for you. Keep in mind that these are points of thought.

Any decision concerning which is the best option will need to be determined by your circumstances and your goals.

1

. Being a successful hairdresser involves building outstanding relationships with your customers. You can be the most proficient and creative stylist, but the "magic" happens in the connection between you and your client. If you have established a loyal and "magical" client base, then you're going to thrive better financially with Booth Rental. If you notice in the example at the beginning of this article, the same exact services that you give to the customer had 2 totally different costs. If they saw you at a salon, it cost them $375. If they saw you at your private booth, it cost them $250.

The client is better served since you have developed a loyal relationship in which they will follow you away from the salon and visit you at your booth. In return, you'll reap additional rewards from a monetary standpoint. You might even grow your referrals from happy customers.

Therefore, it's recommended that you obtain a mobile phone, and keep your clients up to date with that phone number.

This way, they will always have the ability to contact you, and you can therefore make appointments for whatever booth you'll be renting.

4

. Many salons will make workers sign a contract which prevents you from taking clients with you should you decide to leave the salon. Though it is not recommended that you "persuade" your clients to follow you, a strong loyal relationship can often cause them to follow on their own.

Remember, growing excellent relationships can produce "magic" for your hairdressing career.

5

. Seeing clients while employed by a salon can mean that you have got less duties versus renting a booth. At a salon, you will be required to show up promptly, and service your customers satisfactory.

When renting a booth, you will be required

to do additional things related to running a business. You'll be responsible for renting a booth, appointments and scheduling, bookkeeping and accounting, and servicing the client in addition. Are you ready to handle all of this stuff? These added responsibilities should be thought of when weighing your choice.

As you can see, there are certain financial benefits to renting a booth, however, there are added tasks and duties. If you have built a strong reputation and your customers are loyal, then you can earn a lot more money if you choose to accept the extra tasks of booth rental.

For additional information regarding booth rental or salon working, explore hairdressing courses at hairdressingcoursesplus.com.

Article Source: Hair Stylists - Working in a Salon Compared to Booth Rental

2

. You should only contemplate the renting a booth choice if you have a consistent customer base to support it. You don't want to rent a booth for two hundred dollars on a daily basis, only to service one customer that day. If the client paid you $250, then you merely earned $50 for a whole days work.

3

. Servicing customers after renting a booth also consists of keeping your clients informed of how they can contact you. The booth you rent will often change depending on scheduling and availability.

27

PRO.MidwestBlackHair.com

28

MWBH PRO Magazine - February 2015

29

PRO.MidwestBlackHair.com

30

www.PRO.MidwestBlackHair.com

MWBH PRO Magazine - February 2015

@MWBlackHair