Promotion in Action: July 2023

Page 1

July28,2023

CommentsfromOurCEO

Julyhasbeenabusymonthforyour checkoffinvestmentasthesummer continuesinfullswing,offeringmany opportunitiesfordairytoshine.Asyou willnoticeinthearticlesbelow, partnersareimportanttocheckoff,and findingtherightpartnerisvitaltoour work.Iwouldliketocallouta partnershipwithTacoBellandsharea recentpodcastentitled The dairy food makers of Taco Bell

Thisparticular Herd it Here podcastepisodehighlightsaSouthDakotadairy farmer,AllenMerrill,whosharesreal-worldstoriesanddemonstrateshowdairy innovationistakingplacewithourpartner,TacoBell.Thisepisoderesonateswith mebecauseitshowcaseshowadairyfarmer’s15-centinvestmentwithfunding fromMidwestDairyandDMIdrivesdemandnationwide.Iencourageyoutolisten totheepisodeandcontinuetolearnaboutothercheckoffpartnersinMidwest Dairy’sworkbelow

Researchprojectsare takingoffatMidwestDairy

InJune2022,MidwestDairy partneredwithTheHatchery Chicagotolaunchapitchcontestfor businessestowinexclusiveaccessto acommercialkitchenforsixmonths inGarfieldPark,Chicago.Clickhere toseehowthisprojecthasgrownand 2023plans.

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Asummerspent experiencingdairy

SummerintheMidwestisalways busy,allowingMidwestDairytoreach consumersastheyareoutandabout. Frompop-upcerealandmilkbarsat festivalstofriendlygrillcheesepull contestsutilizingTikTokrecipes,we arefindinguniquewaystobringdairy tounexpectedplaces! READMORE

Clickheretoviewthisemailinyourbrowser
MOLLYPELZER, CEO

Springandsummersales campaignsseesuccess

MidwestDairyandourpartners promoteddairythisspringand summerwithfunandinformative marketingprogramsdesignedto catchconsumers’attentionandbring innovationtothemilkcategory

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Checkoutthenewvinyl stickersavailableinthe PromoCenter

Lookingforafunwaytoconnectwith GenerationZ(GenZ)inyour community?Wehaverecentlyadded vinylstickerstoourPromoCenter offeringstohelpyoudojustthat.

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Youth

dairyleadersgather forleadershipdevelopment opportunities

Providingleadershipdevelopment opportunitiesforyoungdairyleaders isimportanttoMidwestDairy.Learn moreaboutsomerecentopportunities fortheindustry'syouthbelow

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Culturalinfluencersbring dairytolifethroughrecipe innovation

MidwestDairyworkswithandthrough partnerstoreachGenerationZand adultconsumersthroughpartnerships thatfocusonhavingfunwithdairyin thekitchen.Let'sdiveintosomeof thesepartnerships!

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AirplaneChooChoo resourcetranslatedinto Spanishexpandsreach

Afterreceivingarequestfroma pediatricianataMinnesotaPediatric clinic,MidwestDairypartneredwith NDCtoupdatethisresourceto translateitintoSpanish.Learnwhy thisisimportanthere. READ

Golfoutingscreate checkoffadvocacy

Theweatherhasbeenperfectthis pastcoupleofmonthsforgathering industryenthusiastsforgood conversationwhileteeingoff.

Arkansas/SouthernMissouri/ Oklahoma

StacyDohle 417-298-2780

sdohle@midwestdairy.com

Iowa

MariahBusta 563-449-2414

mbusta@midwestdairy.com

Minnesota ShannonWatrin 763-355-9686

swatrin@midwestdairy.com

NorthDakota CharHeer 701-321-1239

cheer@midwestdairy.com

Illinois

KendraAnderson 309-825-2196

kanderson@midwestdairy.com

Kansas/NorthernMissouri RonGrusenmeyer 816-873-0351

rgrusenmeyer@midwestdairy.com

Nebraska TracyJBehnken 531-207-4291

tbehnken@midwestdairy.com

SouthDakota

TomPeterson 605-251-2439

tpeterson@midwestdairy.com

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