We take it from there. CONTENTS INTRODUCTION
2
E-COMMERCE OPERATIONS
4
MOBILE OPERATIONS
6
DIGITAL BUSINESS SUPPORT
8
ASSET MANAGEMENT
10
PRE-PRESS & DIGITAL WORKFLOW
12
STUDIO & VAULT OPERATIONS
14
MEDIA PLANNING
16
CUSTOMER RELATIONS
18
CONCLUSION & CONTACT
20
CONTENT S o u rce A u d i o
Film & Video
Pa c k a g e G ra p h i c s
A d ve r t i s i n g C re a t i ve
Metadata
E-COMMERCE OPERATIONS
CUSTOMER RELATIONS
MOBILE OPERATIONS
UML DIGITAL OPS
MEDIA PLANNING
STUDIO & VAULT OPERATIONS
DIGITAL BUSINESS SUPPORT
ASSET MANAGEMENT PRE-PRESS & DIGITAL WORKFLOW
M a n u fa c t u re rs
Ta st e m a ke rs
C e l l u l a r C a r r i e rs
Media
OUTLETS
Online Retail
I n t e r n a t i o n a l Te r r i t o r i e s
Like it’s always been, it’s still about entertaining. But these days, the landscape looks a lot different. At Universal Music Logistics (UML), our goal is to help you prosper in the rapidly changing world of entertainment delivery. UML Digital Ops offers a comprehensive suite of digital logistics and business services, from managing the product supply chain to mapping out your digital media strategies — and practically everything in between. Read about each of our many areas of expertise. And we hope you’ll find that partnering with UML Digital Ops is the right move to help relieve your operational headaches, so you can focus on what’s most important — reaching your audience.
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“ The Universal e-Commerce Operations staff is TOP NOTCH. Their support is always appreciated as we navigate through the complexities of the digital era.� Jill Harwell Manager, Global Technical Label Relations iTunes Music Store
Operations WOULDN’T IT BE NICE IF THERE WERE SOMEONE OUT THERE TO HELP YOU WITH THE LOGISTICS OF E-COMMERCE? UML DIGITAL OPS HANDLES EVERYTHING FROM CONTENT INTEGRATION TO DELIVERY OF AUDIO, VIDEO, GRAPHICS AND FULL METADATA MANAGEMENT.
PEACE OF MIND.
When your business is on the line and
THE RIGHT RELATIONSHIPS WITH THE RIGHT PEOPLE.
you need your digital content delivered
UML e-Commerce Operations has
quickly and accurately, you better be
established relationships with most major
certain you entrust the process to someone
internet e-commerce content sites. We
with the right experience. Which is where
leverage those relationships every day to
UML’s e-Commerce Operations can provide
provide an unparalleled level of service
some much needed peace of mind.
We then package and distribute all digital
and expediency for our clients. And we
assets, ensuring timely delivery. Because
have proven ability to quickly set up
FROM METADATA TO “MAY I HELP YOU?”
of our robust skills and deep technical
content delivery systems for new retail
Our services encompass everything
resources, we’re able to get your entire
outlets as they appear.
it takes to get digital entertainment
catalog to a new client within a few days
content from your hands to a click away
— and can ensure your digital assets
So when it’s critical that your content
from your customer’s computer or mp3
reach their destinations the same day
gets where you need it to be in a timely,
player. On the front end, our e-Commerce
as your street date.
accurate fashion, choose UML e-Commerce Operations to deliver.
fulfillment group collects and organizes your metadata and prepares it for any
You will also be able to utilize the powerful
provider with whom you do business.
UMG MusicPortal. This intuitive online resource allows you to schedule releases, track e-product delivery, set up digital rights, add and delete users and much more — all from one convenient application. Experience the MusicPortal at
KIM BEAUCHAMP Sr. VP, e-Commerce & Mobile Operations kim.beauchamp@umusic.com 818.286.6688
http: //umgmusicportal.com.
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“ Sprint and UML Mobile Operations are steadily building a relationship that encompasses great rapport, INCREDIBLE QUALITY, and extremely fast time to market. We have truly come a long way.� Nelson Sanchez Team Lead, Premium Services Certification Sprint
Operations THERE WAS A TIME NOT SO LONG AGO THAT A WIRELESS TELEPHONE RINGING IN A RESTAURANT WAS UNUSUAL. BUT AS CELL PHONES HAVE BECOME UBIQUITOUS, THEY HAVE OPENED UP ONE OF THE MOST LUCRATIVE NEW AREAS IN THE MUSIC BUSINESS — THE SALE OF ENTERTAINMENT FOR MOBILE HANDSETS. AND NO ONE KNOWS THIS SPACE BETTER THAN UML MOBILE OPERATIONS.
platform, so we’re able to get your mobile product to market faster — with new tones released in as little as a few days. We also work with the top third-party from ingestion of data and transcoding to
mobile content providers, to make sure
delivery. And we’ve got the people in place
all your bases are covered.
WE’VE GONE MOBILE.
to manage each step of the process, so
While mobile product is a fast growing
your mobile content is ready to coincide
If you want to expand into mobile
market, it remains a niche in terms of
with radio or street date. The proof of our
entertainment — or, to improve your
the technology and expertise needed to
success is in the numbers — each month,
company’s presence in this exciting
manage its commerce. From mastertones
we create and distribute over 600 new
market — UML Mobile Operations is
to ringbacks, these highly specialized
mobile products.
the premier partner for your needs.
clips require production services all their own. And UML Mobile Operations has the experience, technical systems and tools in place to make it easy.
CONNECTIONS THAT COUNT.
We have established relationships with top-tier mobile companies — we were the first major content provider for and
We’ll work with you from the earliest
remain a preferred partner with both
stages of planning your mobile content
Sprint® and AT&T®. For each, we offer
release. Creating ring tones from a single
a dedicated staff and a full turnkey
song often requires up to 100 files in different lengths, packaged with metadata customized to each provider’s specifications. We’ve developed robust systems for handling all aspects of mobile production, KIM BEAUCHAMP Sr. VP, e-Commerce & Mobile Operations kim.beauchamp@umusic.com 818.286.6688
© 2007 Sprint Nextel. © 2007 AT&T Knowledge Ventures. Corrupted Minds photo courtesy of New Light Entertainment.
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“ The decision to partner with UML Digital Business Support for our online auctions was a no-brainer. Their experience and CREATIVITY have led to amazing awareness for City of Hope.� Alissa Pollack SVP, Music Initiatives Premiere Radio Networks
Business Support IT’S ONE THING TO CREATE GREAT DIGITAL CONTENT, BE IT MUSIC OR VIDEO. IT’S ANOTHER TO PROMOTE AND DELIVER IT EFFECTIVELY. WHICH IS WHERE UML DIGITAL BUSINESS SUPPORT CAN GIVE YOU A DISTINCT ADVANTAGE WITH SEVERAL UNIQUE SERVICES.
DELIVERING THE BUZZ.
UML Digital Business Support offers a robust solution to manage digital distribution of your promotional assets. We can easily ingest your digital audio,
opportunity to hang out with a celebrity.
video, art and other promotional materials, then bundle and upload them with the appropriate rights for streaming, downloading and burning. UML digitally delivers tracks to club DJs, singles to radio stations, albums to journalists and practically anything else you can imagine. Because fulfillment is digital, we deliver without the high costs and time restrictions of physical mailings. And we can report on who used the content, and how. A CLEAN LIST IS AN EFFECTIVE LIST.
Nothing can waste time and money like an out-of-date contact list — especially when you’re mailing promotional product. UML Digital Business Support can help eliminate these inefficiencies by keeping an eye on your promotional
A large percentage of the proceeds can distribution lists, both in the digital and
go to the artist’s charity of choice. But
physical worlds. Our services in this area
all the promotion benefits go to you.
include cleaning — running your lists
With over 50,000 people giving positive
through various validation programs, as
feedback and a database of 450,000
well as formatting and organizing them
names, that’s significant. Check out
— and working with you to develop the
some of the auctions currently running
right combination of recipients for every
at universalmusicstore.com.
asset, on every project. To help you get the best buzz, let UML DREAMS FULFILLED, DAILY.
Digital Business Support get your
Auctions have become a major part of
promotional materials into the right
the online entertainment business. But
hands, hearts and minds — fast!
few companies have realized the full potential of the medium for promotion. UML is the exception. Our Universal Music Store on eBay® presents a unique
KATHLEEN STROUSE
opportunity to promote your artist, product,
Sr. Director, Digital Business Support
brand or event to an enormous audience
kathleen.strouse@umusic.com
you may not be reaching today. Auction
818.286.8670
your once-in-a-lifetime memorabilia and experiences — everything, for example, from an autographed guitar to a unique
© 2007 eBay, Inc. Epiphone DR-100VS guitar courtesy of Premiere Radio Networks.
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“The asset management services provided by UML play a PIVOTAL ROLE in our business and we look forward to many more years of partnership.” David Abdo VP, Production & Asset Management Disney Music Group
Management DIGITAL DELIVERY OF YOUR ASSETS FOR WORLDWIDE PHYSICAL PRODUCTION CAN BE DAUNTING. WITHOUT THE EXPERTISE AND RESOURCES TO ENSURE THE PROCESS IS HANDLED PROPERLY, YOU’RE IN FOR SOME SERIOUS HEADACHES. UML ASSET MANAGEMENT LETS YOU FOCUS ON CREATING GREAT CONTENT — WHILE YOU LEAVE THE REST TO US.
Piracy is a huge issue in some parts of the the world. But with UML, your audio and graphics files are transmitted digitally from “box-to-box” — directly into CD manufacturing equipment. This is the WORLDWIDE. WORLD-CLASS.
It takes a particular type of experience and knowledge to navigate the many worldwide channels of digital delivery. UML Asset Management does this for
fastest, most secure technology available. ON TIME. EVERY TIME.
UML has a dedicated Production Logistics group to ensure your product
as DMX®, Skechers® stores and Telemundo® to name a few. And we oversee a massive digital archive, providing easy on-demand access to your video assets.
has been set up correctly throughout our
DIGITIZE ONCE, USE FOREVER.
digital systems. You enter your metadata
One of the greatest things about utilizing
just once, into the convenient UMG
UML Asset Management is that once
Our Asset Exchange Centers coordinate
MusicPortal. Our production team takes
your content has been digitized, it can be
delivery of digital assets for the production
it from there to a number of applications
transmitted worldwide — without the
of your physical product, worldwide. We
such as Milestone, for accurate scheduling
hassles associated with traditional
manage the entire process, from start to
of U.S. release dates. And that enables
shipment of physical production parts.
finish. The Asset Exchange Centers can
UML’s e-Commerce group to begin
create and archive region-specific versions
distribution of your product to the
UML Asset Management — the best
of your content. And we can handle your
digital marketplace.
way to deliver your products throughout
Universal — the world’s largest music company — and we can do so for you.
digital releases as well.
the digital world. WE EAT VIDEOS FOR BREAKFAST. (AND LUNCH, AND DINNER.)
Our Content Services department manages the ingestion of thousands of
KAREN SHERLOCK
videos a year. We can handle digitization
VP, Asset Management
of your entire video catalog, so assets
karen.sherlock@umusic.com
become immediately available for
818.286.8941
e-commerce partners. UML also delivers digital videos to broadcast outlets, such
© 2007 DMX. © 2007 Skechers USA, Inc. © 2007 Telemundo Network Group LLC.
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“ The deluxe digipak for Paul McCartney’s Memory Almost Full was the most complex package I’ve ever encountered – and UML’s Pre-Press team handled it FLAWLESSLY.” Jennifer Peters Production Director Hear Music
& Digital Workflow YOUR FOCUS IS ON CREATING GREAT ENTERTAINMENT. YET THERE ARE SO MANY STEPS INVOLVED IN GETTING YOUR CONTENT TO MARKET, THE LAST THING YOU NEED TO WORRY ABOUT IS PRE-PRODUCTION OF DIGITAL ARTWORK. LETTING UML PRE-PRESS & DIGITAL WORKFLOW HANDLE THIS ASPECT OF THE CREATIVE PROCESS MAKES GOOD BUSINESS SENSE.
MAKING YOUR DIGITAL WORK FLOW.
UML Pre-Press & Digital Workflow operations help streamline your process, saving you time and money. Rather than dealing with an array of over-priced
In the digital realm, we’re able to both
providers, each having different billing
manage your digital assets and help
practices — or trying to do it all yourself
transition physical packaging to its
— with UML, you get consistent, high-quality
electronic equivalent. We can create a
digital pre-press from a single source.
digital booklet for your product, upload
In addition, we provide all-inclusive
artwork to our B2B site for delivery to
pricing that helps you on the front end
your digital partners, optimize the quality
with project planning and budgeting.
of the files and archive your assets to a
of your artwork prior to delivery to the
And we have strategically partnered
storage vault. In short, all the pre-production
printer. But we also bring to the table
with other UML services including Asset
services your electronic content requires.
our experience with the biggest company
Management, the Mastering Studios and
in the music business, combined with
Media Planning to provide an unparalleled
BI-COASTAL IS BETTER.
the latest equipment and most modern
array of marketing support services in
Our traditional pre-press services include
facilities — conveniently located on both
a “one-stop-shop” fashion.
all you would expect — scanning, color
coasts, in New York and Los Angeles.
correction, re-touching, file preparation, print-ready file creation, file delivery
Whether your business involves physical
and archiving. Of course, we ensure the
product or digital files — or both — UML
integrity of the color, design and file prep
Pre-Press & Digital Workflow can provide the right combination of services to address all your graphic pre-production needs.
JENNIFER FOREST Sr. Director, Pre-Press & Digital Workflow jennifer.forest@umusic.com 818.286.6830
Rocco DeLuca photograph © 2006 Thomas Scott Stanton.
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“ The majority of my film scores have been mastered at UMS over the past ten years. I've ALWAYS been impressed with the results and look forward to working with them for a long time." Marco Beltrami Film composer
& Vault Operations YOU WANT THE BEST POSSIBLE MIXED AND MASTERED SOUND FOR YOUR RECORDING. ONCE YOU’VE GOT IT, YOU WANT TO BE SURE IT’S ARCHIVED IN A SECURE PLACE, ACCESSIBLE AS NEEDED. AND IF YOU AREN’T EQUIPPED TO ACHIEVE THESE GOALS YOURSELF, YOU WANT A PARTNER WITH THE TRACK RECORD AND RESOURCES TO GET IT RIGHT. THAT WOULD BE UNIVERSAL MASTERING STUDIOS & VAULT OPERATIONS.
MASTERS IN THE STUDIO ARTS.
delivery the same day via electronic
Universal Mastering Studios is the only
transfer. Our asset managers coordinate
bi-coastal, full-service mastering and
a team of archival specialists who can
multi-tiered production service in the
provide immediate access to requested
U.S., with facilities and veteran engineers
content, while an aggressive preservation
in Los Angeles and New York. We bring
program ensures functionality of all of
decades of experience — and the most
your assets indefinitely. It’s the perfect
contemporary equipment and technologies
audio master for both physical
— to our suite of mastering, mixing,
manufacturing and e-commerce
editing, and CD watermarking replication
requirements. This includes digital
When it comes time to digitally master,
services. And we cater to a wide variety
conversion, inserting required metadata
edit or re-master your recordings —
of clients, across music genres.
and electronic delivery for fulfillment
or to archive them in a safe, organized
combination of security and accessibility.
worldwide. Our studio services provide
system — Universal Mastering Studios
Our creative approach to studio services
a high-quality, cost-efficient solution
& Vault Operations has the experience,
for the modern electronic entertainment
that is well integrated with UML’s
facilities and personnel to do the
world makes us unique in our field. We
other digital services.
job properly.
offer a comprehensive low-cost process that enables deployment of a single
INDUSTRIAL STRENGTH SECURITY.
UML Vault Services provides an environmentally safe and secure
PAUL WEST
location for all types of digital assets.
VP, Studio & Vault Operations
We utilize a convenient web-based
paul.west@umusic.com
database system that allows authorized
818.286.6232
clients to review and order required assets online and, in some cases, receive
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“ UML Media Planning plays an integral role in our marketing plans. They provide us with cost-efficient, CUTTING EDGE, turn-key solutions, from concept through final report.� Andy Nelson VP of Marketing & Artist Development Lost Highway Records
Planning MAYBE YOU HAVE A MEDIA PLAN, BUT NEED HELP EXECUTING. OR MAYBE YOU SIMPLY HAVE SOMETHING GREAT, KNOW YOU NEED TO GET THE WORD OUT, BUT YOU’RE NOT SURE HOW TO LEVERAGE YOUR ADVERTISING SPEND. UML HANDLES MEDIA PLANNING FOR HUNDREDS OF RELEASES EACH YEAR, FROM STADIUM ACTS TO DEVELOPING ARTISTS — AND EACH GETS THE SAME HIGH LEVEL OF SERVICE AND ATTENTION.
wield substantial bargaining power. In addition, we often work to integrate promotional elements into our plans, leveraging the combined power of We offer keen insight into the sometimes
sweepstakes, contests and advertising.
confusing and fast-changing world of STRATEGIC INSIGHT AND SEAMLESS EXECUTION.
online media. From massive portals to
If you want to maximize your media
niche specialty sites, we know Internet
dollar and get your message to the right
UML Media Planning has a large,
advertising and how to harness its power.
audiences, remember UML Media Planning.
experienced team dedicated to helping
And we stay on top of evolving trends and
The folks with the major-league experience
you succeed at all stages of the process.
technologies, from sponsored blogs to
to take your product precisely where you
We provide a seamless solution that
behavioral and contextual targeting, so
want it to go.
begins with target audience definition
our clients are certain to reach the most
and development of sound media
appropriate and receptive audiences.
strategies. It results in highly efficient, well-integrated media buys — in a full
MEDIA-BUYING MUSCLE.
range of vehicles including TV, radio,
UML Media Planning has relationships in
print, out-of-home and online. Even
place to ensure we deliver the best rates
when budgets are constrained, we find
in every medium. We’re affiliated with a
creative ways to get the most bang for
number of external buying agencies that
your advertising buck. Then we follow up with back-end analysis to identify what worked best. And, we do so with razor-thin lead times when necessary. Whatever your needs require.
MIKE CHARLASCH VP, Marketing Logistics mike.charlasch@umusic.com 818.286.6126
Elvis Costello photograph © 1981 Davies and Starr.
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“ UML Customer Relations brings administrative value to our label’s success on a day-to-day basis with streamlining, communications, INNOVATION and systems development.” Doug Koch VP, Finance and Marketing Administration Universal Motown Records Group
Relations WHETHER YOU CHOOSE TO UTILIZE A SINGLE UML DIGITAL OPS SERVICE — OR THE ENTIRE SUITE — YOU’LL APPRECIATE THE SUPPORT OF OUR CUSTOMER RELATIONS STAFF, WHICH ENSURES YOUR TRANSACTIONS WITH UML ARE NOT ONLY SUCCESSFUL FOR YOUR BOTTOM LINE… BUT EASY AND ENJOYABLE AS WELL.
THE SUPPORT YOU NEED — TO SUCCEED.
Each UML functional area has its own internal customer service system, including technical support. But UML Customer Relations helps identify and
Once you contract UML for any digital
create the best possible administrative
service, Customer Relations begins.
processes for your business, ensuring
We process all invoices and can help with
that all our services are working in
billing questions. For the Universal Music
unison for our clients.
Store at eBay®, we manage all artist statements and payments. We handle
BEEN THERE. DONE THAT.
revenue and expense tracking. In short,
We’ve been supporting the various
we take care of all the back-office details
divisions of Universal Music Group for
to keep the front end moving smoothly.
many years. Which, considering that UMG
At points, we may even ask, “Is everything
is the largest music company in the world,
working for you?” In the unlikely event
says a lot. The unique processes of the
the answer is “No,” then it becomes our
entertainment industry are our forté, and
job to help resolve the problem.
we’re constantly evolving our support system to meet the needs of new clients and business models. We’ll do the same for you.
LYNNE CAMPION Sr. Director, Customer Relations lynne.campion@umusic.com 818.286.7290
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UML Digital Ops offers a unique proposition to help you succeed in the shifting sands of today’s entertainment market. No other company has assembled all the right services for an end-to-end solution to your digital needs, across the spectrum of media and retail environments. To handle each of these yourself would require an investment of equipment and manpower that’s rarely practical. From audio mastering to delivery of content, to online media planning — and everything between — UML Digital Ops has the experience, resources and technologies to efficiently move music, video and other digital content through cyberspace. Yet our services are also modular — use as few or as many as you need to fill the gaps in your own processes. Your area of expertise is creating and marketing great entertainment. Ours is getting that content to the right place, properly prepared for maximum impact. With UML Digital Ops, you can focus on what you do best — and we’ll take it from there. For further information about UML Digital Ops, please contact:
VINCENT FREDA Executive Vice President Universal Music Logistics vinnie.freda@umusic.com 818.286.8931
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U M L D I G I TA L O P S
UML Digital Ops is one of the many fine divisions of Universal Music Group Distribution (UMGD).
UML DIGITAL OPS umldigitalops.com S A N TA M O N I C A , C A
U N I V E R S A L C I T Y, C A
N E W YO R K , N Y
MIAMI, FL
UML UNIVERSAL MUSIC LOGISTICS
©2007 Universal Music Group. All rights reserved.