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Wednesday 19 November 2014 OPENING NIGHT PARTY
The Majestic Hotel hosted the MAPIC opening night party, this year sponsored by Thor Equities Page 4
DIGITAL SUMMIT
The third MAPIC Digital Summit tackled the range of opportunities created by digital innovation and consumer behaviour Page 8
20 YEARS OF MAPIC
Twenty years on from its debut MAPIC looks to the future Page 29
www.mapic.com
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S E R U IN FIG
2,400+ 500+ new brands retailers Ted Baker • Staples • Teddy Smith • El Ganso • Prêt à manger • Frescobol Carioca • Joe & the Juice • Berverly Hills Polo Club • Lululemon athletica
CONTENTS
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e Schedulce
ren Confe me program P24
IN PICTURES 4 MAPIC 2014 Opening Night Party
THE ANNUAL Cycle to Cannes charity bike ride arrived at MAPIC
yesterday having raised over €25,000 to support children’s causes. The cyclists arrived on Tuesday afternoon after riding 450km from Milan to Cannes. The money raised will go to children’s charity Coram, an organisation celebrating its 275th birthday this year. After the ride, Tom Balkos, senior vice-president at CBRE Canada, said: “It was the most exhilarating experience of my life. I was the least strong cyclist in the group, but it was amazing to see the community of riders and crew and the way they came together to see me through”.
NEWS 8 News MAPIC Digital Summit • Projects, trends and retail growth
Take a photo of yourself or a colleague with the MAPIC 20 statue outside the Palais des Festivals and share on Twitter with hashtag #MAPIC20. The best photos will be published on our Blog and the best will appear in the Daily News.
MAPIC AWARDS 25 MAPIC Awards 2014 finalists
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The official MAPIC daily newspaper Wednesday 19 November 2014
Director of Publications Paul Zilk Director of Communication Mike Williams EDITORIAL DEPARTMENT Editor in Chief Mark Faithfull News Editor Graham Parker Sub Editor Julian Newby Proof Reader Debbie Lincoln Reporters Ben Cooper, LIz Morrell, John Ryan Technical Editor in Chief Herve Traisnel Deputy Technical Editor in Chief Frederic Beauseigneur Graphic Designer Carole Peres Head of Photographers Yann Coatsaliou / 360 Media Photographer Michel Johner Editorial Management Boutique Editions PRODUCTION DEPARTMENT Publishing Director Martin Screpel Publishing Manager Amrane Lamiri ADVERTISING CONTACT IN CANNES Daniela Jakovljevic 06 16 65 73 99 daniela.jakovljevic@reedmidem.com Reed MIDEM, a joint stock company (SAS), with a capital of €310.000, 662 003 557 R.C.S. NANTERRE, having offices located at 27-33 Quai Alphonse Le Gallo - 92100 BOULOGNEBILLANCOURT (FRANCE), VAT number FR91 662 003 557. Contents © 2014, Reed MIDEM Market Publications. Publication registered 4th quarter 2014.
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IN PICTURES
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Opening Night Party The 20th MAPIC began with the traditional opening night party, this year sponsored by Thor Equities and held last night at the Majestic.
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IN PICTURES
Left to right: Sam Polese from Thor Equities, Nathalie Depetro of Reed MIDEM, Melissa Gliatta from Thor Equities, Dan Harroch from Thor Retail Advisors, Reed MIDEM’s Filippo Rean, Matthew Seigel of Thor Retail Advisors and Garrett McGrew from Thor Equities
Left to right: Laurence Etienne of Shake & Be, Romain Dichet of Parfois, Sandy Bento of Etam, Kevin Haggiag of Percassi and Marco Almeida of Parfois
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Left to right: Allison Glenn and Matthew Epstein from Goulston & Storrs
Left to right: Ann Hayen of Hayen Paris, Bert Weemaes of QRF and Anneleen Desmyter of QRF.
Left to right: Eve Chung, Janice Nhan, Samantha Davis and Robyn Gilmour of HOK.
Left to right: Le Truong Son and Elizaveta Shulyndina of Incentra
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The no. 1 outlet in central europe opens in 2015! A hub of designer and high street brands located adjacent to Prague‘s International Airport, The Prague Outlet is a unique opportunity for retailers to attract affluent shoppers and high-spending tourists. 31,000 sqm GLA | 90 minutes catchment of 4.5m | Opens autumn 2015 190 stores in 3 phases | Prague downtown is only 25 minutes away
www.thepragueoutlet.com
To join our exciting, growing outlet, visit us at:
MAPIC STAND P-1.K67
mapic
NEWS
‘You are now in the data business’ Digital should be top of the agenda for all retailers, Summit hears
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HE DRIVE for data is one of the things that characterises the current retail landscape. And with 60% of customers shopping online regularly in the UK, for example, which has the highest percentage, having information about where, when and how shoppers shop is an indispensible tool for those who seek to grow sales and flourish in the near future. That, in essence, was the underlying message of the Digital Summit at MAPIC yesterday. Chris Igwe, head of retail at CBRE France spoke first, noting that there are “different channels, but consumer expectations are the same for each”. The point was picked up throughout the afternoon with Guillaume Rio, technology and partnerships man-
CBRE’s Chris Igwe
ager at Echangeur, saying that a struggle is emerging between the big data houses and a confederation of large retailers who want things on their own terms with data ownership being the new battleground. All of which practically means GAFA — Google, Apple, Facebook and Amazon — may begin to be challenged by MCX, Merchant Customer Exchange, a Walmart-led group of mainly US retailers who wish to take control of a raft of digital items grouped under the heading “digital wallet”. The digital wallet encompasses everything from storefinding tools to shopping lists and for this to be made a reality, retailers and developers need to assume control of customer data and use it to their advantage. Pointing at the GAFA giants,
HUB’s Emmanuel Vivier
Emmanuel Vivier, founding partner of the HUB Institute and a digital marketing expert, said: “You are not in the retail business any more, you are in the data business.” Producing a roadmap for “digital transformation” he said that retailers and developers who do not take hold of the digital agenda would fall by the wayside, “sooner or later”. But are there retailers and developers who are currently taking the initiative? Mathias Fliti, cofounder and director at Web Geo Services said that it is now possible to target shoppers more accurately thanks to the tools that are becoming available. Referring to a Carrefour store near Lyon, he said that it had been possible to answer questions about how many people spent at least 30 minutes in a store between 09.00
Hammerson’s Edouard Detaille
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Web Geo’s Mathias Fliti
and 21.00 and where they lived and in so doing, to draw up a map that could add incremental sales. Digital, it would appear, is not the side issue that some may consider it to be, but should be a central preoccupation for any retailer or developer who wants to remain in the game. Yet the road ahead is not smooth. Edouard Detaille, marketing and communications director at Hammerson France, said that today’s shoppers are “connected but unpredictable” and that the cause of this uncertainty was the speed at which technology changes. MAPIC’s third Digital Summit was not only well-attended, but thought-provoking and in some ways unsettling. But as Vivier said: “Constant disruption is what digital is all about.”
Echangeur’s Guillaume Rio
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Thinking about expanding into
the USA? Visit us at stand P-1.J75 Join us for our panel: This Land is Your Land: Tips from the Experts for Expanding Retail into the USA Wednesday 19 November | 11.00 to 12.00 Oxford Room (Level Palais -1, Aisle F, Palais des Festivals)
For an appointment while at MAPIC, please contact Allison Glenn at aglenn@goulstonstorrs.com. goulstonstorrs.com
mapic
NEWS TRIGRANIT TAKES FIRST STEPS INTO MENA TRIGRANIT Management Corporation (TGM) has won the leasing mandate for the 115,000 sq m Cleopatra Mall currently under construction in Cairo, Egypt. The deal marks TriGranit Management’s entry into the MENA region. The company has taken a one-third stake in DI Leasing, alongside Design International and MultiCapital, as a stepping stone towards further mandates in Morocco, Algeria, Tunisia, Libya, Egypt and the Gulf Region. Philip Evans, CEO of TriGranit Management, said TGM is actively building a team in the region to offer more than just leasing with expertise in property management and facilities management. “What we’re aiming to do is to hold our clients’ hands right through the development process,” he said. At Cleopatra, terms have been agreed with a hypermarket operator to take around 10% of the floor space and leasing is well advanced on the leisure and entertainment components. “We are now focusing on the luxury market — it’s a high-end mall,” Evans said. Completion is scheduled for late 2016.
Unibail-Rodamco brings art and culture into the mix
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NIBAIL-Rodamco is showcasing at MAPIC two of the developments it will open next year, in France and Sweden, plus its Palma Springs project, as the company continues to focus its development portfolio on large, destination projects. Polygone Riviera will open in Cagnes-sur-Mer in South East France in October next year, while Mall of Scandinavia will open in the same month in Stockholm. Both projects are very different in style and strategy. “Polygone Riviera is an open-air, lifestyle mall, more like those you might find in California,” said UnibailRodamco chief operating officer Jean-Marie Tritant. “It will be unlike anything else found in France, with a clear focus on leisure, culture and art.” The project is being developed with local partner SOCRI and Tritant said that a series of sculptures will form an “art journey” through the centre, while the mall will include a cinema and casino, the latter of which will also have a concert hall. The scheme is 70% pre-let and tenants include a 9,000 sq m Printemps, plus Cos and & Other Stories from H&M and a number of the Inditex brands, plus Superdry and a Designer Gallery which will be used to showcase emerging designers and fashion labels. Mall of Scandinavia will also include a Designer Gallery, with the focus on Nordic brands and
Palma Springs in Palma de Mallorca
Polygone Riviera in Cagnes-sur-Mer
designers, plus over 200 stores. Tritant said: “We will also have a Collette-style store which we will curate, the first IMAX cinema in Stockholm and our Dining Experience, plus we are looking to introduce our Fresh! concept for a seasonal produce market into the centre.”
In addition, Unibail-Rodamco will be introducing Palma Springs in Palma de Mallorca, due to begin construction by the end of the year for opening in 2017, plus Wood in Wroclaw, Centrum Chodov in Prague and Dutch scheme The Spring in Leidschendam-Voorburg.
French regions join forces in Cannes
TriGranit’s Philip Evans: “holding clients’ hands”
THE CHAMBERS of commerce of seven major French regions have come together with a joint presence at MAPIC 2014. The chambers of Marseille Provence, Nice Cote d’Azur, Paris Ile de France, Toulouse, Strasbourg and Bas-Rhin, Lille Grand Nord and
Nantes Saint-Nazaire have united to showcase their expertise in promoting retail expansion. In France, chambers of commerce are in a position to play a pivotal role in the location-finding process through economic research and feasibility studies. They are also able
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to offer a wide range of products and services to facilitate business development and to help retailers find appropriate trading locations. With their detailed local knowledge they are an unrivalled first port-of-call for retailers looking to enter new territories.
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NEWS HAMMERSON EXPECTS ‘STRONG RETURNS’ FROM OUTLET MALLS VIA OUTLETS, a joint venture between Hammerson, APG, Meyer Bergman and Value Retail, has bought the Freeport portfolio of three outlet centres from The Carlyle Group. The largest of the three is the 55,700-sq m Alcochete near Lisbon. The portfolio also includes the 16,000-sq m Kungsbacka near Gothenburg, Sweden and the 21,000-sq m Excalibur, in the Czech Republic near the Austrian border. Hammerson chief executive David Atkins said: “This acquisition increases our scale in European outlets, which we are confident will deliver strong returns.”
SINGAPORE FUND SHOWS CONFIDENCE IN TURKISH MARKET IN A SIGNIFICANT vote of confidence in the Turkish market, GIC, Singapore’s $100bn (€80bn) sovereign wealth fund, has invested €250m in Ronesans Gayrimenkul Yatirim, the real-estate arm of Turkey’s Ronesans Group. The deal gives GIC a 20% stake in Turkey’s leading commercial real estate platform and cements an existing relationship under which GIC invested in three Ronesans shopping centres, Optimum Istanbul, Optimum Ankara and Optimum Izmir. Ronesans will use the proceeds to build out its existing 460,000-sq m development pipeline as well as acquiring new projects in Turkey’s leading cities.
New shopping centres signal a maturing market in Russia
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AGAZIN Magazinov retail property consultancy is showcasing Russia’s shopping centres at MAPIC for the third consecutive year and the diverse selection of schemes on show reflects the growing maturity of the Russian market. One key theme is that many projects are now moving from the conceptual stage to firm opening dates, and the other is that development activity is continuing to spread from the major cities into the regions. Among the schemes on display in Russian Square is Promresurs’ 80,000-sq m Europa shopping and entertainment centre in Kursk where phase one will open before the end of 2014, to be followed by a second phase in 2016 Next will be the Nebo centre in Nizhny Novgorod, which is scheduled to open in the first quarter of 2015. Developed by the Electronika group of companies and the Marins Group, the fashion gallery featuring more than 180 stores, has already attracted pre-lettings to H&M, LPP and Mango Group.
Almaz in Chelyabinsk
The Nebo centre in Nizhny Novgorod
The second quarter of next year will see the opening of Almaz, a 220,000 sq m shopping and entertainment centre in Chelyabinsk developed by Rodnik Management Development Estate. Situated 5 km from the city centre,
Almaz is the largest shopping and entertainment centre in Chelyabinsk. Now 90% occupied, anchor tenants include an Okey hypermarket, M.video, Sportmaster, Detsky Mir — all key national retailers — and Leroy Merlin.
Coresi puts emphasis on environment ROMANIA’s largest urban regeneration project, the 45,000sq m Coresi shopping resort in Brasov, will open at the start of 2015. Immochan is developing the first 24-ha phase with 130 shops and restaurants, an eight-
screen multiplex, and indoor and outdoor leisure areas anchored by a 13,300-sq m Auchan hypermarket. Over time the complex will extend to 100 ha, including 37 ha of green spaces. The architectural
The Coresi shopping resort in Brasov
The Turkish Brands Cocktail takes place on Stand R7.E38 from 16.30 today.
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approach is eco-friendly in its use of materials, the recycling of waste and the emphasis on natural light, by virtue of its extensive use of glass panels. The centre is aiming for very good BREEAM certification. Immochan is also working up plans to expand its Galeria Piaseczno in Warsaw to reach 83,000 sq m and become the regional centre in 2017. The modernised leisure and shopping centre will meet the expectations of residents across the region with 220 international retailers, a large food court and a children’s leisure attraction.
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JOIN US TO CELEBRATE
3
DAYS OF
CelebratiAToEnD
& DEDIC CES CONFEREN
YEARS
sday 18 Nov e u T
Opening cocktail
19. 30
•
Majestic Ho tel
o all participan Open t ts
dnesday 19 Nov e W BACK TO THE FUTURE
20 YEARS BACK 20 YEARS FORWARD
THE OMNI-CHANNEL REVOLUTION IN RETAIL
What’s in store for the future of retail? 10. 00 - 10. 45 • Oxford room
Masterminds Conference The Shopping Centres’ Perspective 15. 30 - 16. 15 • Oxford room
Strategies to drive growth through multiple channels 16. 30 - 17. 15 • Oxford room
sday 20 No Thur v 20 YEARS BACK -
20 YEARS FORWARD Masterminds Conference The Retailers’ Perspective
11. 00 - 11. 45 • Oxford room
ards gala diner w a c i map. 30 Grand Hyatt Cannes 19
•
l Martinez Hote
CHINA : GROWTH OPPORTUNITIES
BRIDGING THE ATLANTIC
for international retailers
Growing Retail Chains in North America: A conversation with the Pros
12. 00 - 12. 45 • Oxford room
aniverary firework c i p ma . 45 Over the Cannes Croisett s 21
•
e
stration required Regi
12. 15 - 13. 00 • Champs-Élysées Room
mapic party !
Grand Hyatt Can nes M a r l e t inez Hot
00 22.
•
Open to all participants
This year will present a great opportunity to showcase the past 20 years of retail real estate, and what the future will hold, with highlights on new industry players and the latest trends. Nathalie Depetro, MAPIC Director www.mapic.com
AS OF 22 OCTOBER 2014, MAY BE SUBJECT TO CHANGE
NEWS RUSSIA DAY DAWNS AT MAPIC 2015 A DAY of talks and events from Russia on Wednesday, November 19, organised by Impress Media, starts at 08.30 with a Russian Breakfast at the Majestic Hotel. At 10.00 there is a panel discussion in the Palais des Festivals, while in the evening the Russian Collection dinner will be held for invited attendees. Contact e.rodionova@impressmedia.ru
CC STADION OPENS CC STADION opened last week, located in eastern Norwegian city Hamar. The two-floor, 30,000 sq m mall features, among other things, a “parkland” roof garden and a heavy focus on leisure — a legacy from the scheme’s former life as an international sports stadium. Developer CC Property worked with UK consultancy Portland to plan the internal space, brand environment and retail mix. 130_ERSI_N1_PIC
Omni-channel strategy in place as Media Saturn turns 1000
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ERMAN consumer electronics giant Media Saturn will open its 1,000th store in the first quarter of 2015 as the company continues to commit to store expansion and refurbishment, said COO Joachim Roesges. He said that the growth would be based on implementing an omni-channel strategy that supported sales across all channels. “We still believe strongly in real estate, but this must be flexible to suit the space available or suitable for a particular location,” he said. “We have developed and trialled a number of store concepts for different locations and we can now open everything from our full flagships through to local stores as small as 250-300 sq m.”
Joachim Roesges: “You have to show the consumer you have the competence across every channel”
Media Saturn’s concepts include smaller outlets including Saturn Connect and Media Market Mobile, which the company has tested in Poland; Media Market Department, which targets less
affluent catchments; and Media Market City, an urban concept for locations where the company cannot establish a flagship outlet. Roesges said that Russia and Turkey remained key engines of store growth as the company sought to consolidate its expansion in those markets, while the main development in mature markets is successfully integrating the stores and online, providing services such as click-andcollect. “Five years ago people said the store was dead, now they say you have to have stores,” he said. “However, those stores have to work in an omni-channel situation, which we call Commerce Everywhere. You have to show the consumer you have the competence across every channel.”
Turn Opportunity into Outcome with Esri Location Analytics
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Premium and luxury brands key to designer outlet boom
Retailers ‘have understood the changing marketplace’
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HE DESIGNER outlet sector is “on the verge of becoming even bigger” in Europe according to Thomas Immelmann, retail director of Spanish-based outlet specialist Neinver. Immelmann will chair a session on designer outlets at 17.30 today in the Oxford Room at the Palais des Festivals. He said that the market continues to be driven by a lot of new projects and by an increasingly diverse range of prospective tenants, beyond the mainstay of fashion brands. “We are seeing increased interest
from premium and luxury brands, which can see the advantages of protecting their brands through selling from designer outlets,” he said. “I also believe that over the next 12 to 24 months we will see more homeware retailers, an increasing number of hardware suppliers such as Black & Decker and Bosch, and consumer electronics brands such as Sony, Samsung and premium Apple re-sellers.” Immelmann also noted that an increasing amount of food and beverage retail within designer outlets meant “dwell times in designer outlets are equal to those in shopping centres and high-street retail”. Neinver’s The Style Outlets Neinver continues to grow its Eunear Barcelona ropean portfolio, with the company focusing on three new projects near Barcelona, Dortmund and Amsterdam. Neinver also continues to grow its presence in 105v2_UNITED DEV_N1_PIC Central Europe, notably Poland.
A Luxury, Lifestyle, and Leisure Destination coming to life in the world’s wealthiest country Place Vendôme is an upcoming USD 1.25 billion mixed-use development underway in the world’s emerging luxury market, Qatar. Place Vendôme is a project of United Developers, a group of four Qatari investors who partnered to align their expertise in retail, real estate, construction and contracting. United Developers envision Place Vendôme as an example of the entrepreneurship that will define the next generation in shopping, dining and entertainment experience. The project broke ground on March 17 2014 and is slated for opening in the third quarter of 2017. The 800,000m² development will host two five-star luxury hotels, serviced apartments, a mall featuring up to 400 different retail outlets and a central entertainment amphitheater. Amongst the many precincts in the mall, a luxury precinct
will feature some of the world’s leading brands in flagship stores. Depicting ‘Luxury, Leisure and Lifestyle’ the project’s architectural language draws inspiration from Europe’s most romantic city, Paris. It reminisces the famous high-end shopping street, Rue de la Paix, of which Place Vendôme is the starting point. Place Vendôme will also feature a canal running through it directly from the sea, making for a beautiful open plaza experience with cafes and restaurants overlooking the water. Located in Qatar’s emerging master development and home to the host stadium of the opening and closing of the 2022 FIFA World Cup™, Lusail City, Place Vendôme aims to become the new center of attraction for regional and international residents and visitors seeking a combination of varied entertainment and retail choices in one place.
Contact: Carol Sabbagha - Marketing Manager c.sabbagha@placevendomeqatar.com
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The UK’s Bluewater shopping centre at Christmas
RETAILERS are focusing on
more streamlined portfolios in key locations as they continue to adapt to major shifts in shopper habits, according to Ailish Christian-West, head of Land Securities’ shopping centre portfolio. She said that retailers have shown more “clarity” in the way they have approached their real estate strategies over the past year. Christian-West said: “Retailers have really embraced and understood the opportunities and structural changes in the industry; they have linked up the in-
ternet with their strategies. “They are reviewing their estates and the number of stores they want. They know what locations they want to be in and where they will trade.” Christian-West, who was appointed to the post in April this year, said that there was also a trend towards retailers relocating to larger stores where they are already trading well. “In the best locations they want more space; they want to concentrate the opportunity,” she said. “There’s an element of using larger stores as a showroom.”
NEWS PARC SAINT PAUL A HIT FOR APSYS FRENCH and Polish shopping centre operator and developer Apsys Group said 100,000 people visited its retail park Parc Saint Paul in Valence, France, within three weeks of its opening on October 8. The 27,000 sq m centre comprises 35 stores. New Apsys projects include the €300m shopping and lifestyle centre Posnania — the largest retail investment in Central Europe — in Poznan, Poland. It will include 100,000 sq m of GLA and opens in the second half of 2016. Apsys’ Muse project in Metz in France is due to open in late 2017. The 80,000 sq m mixed-use site includes 37,000 sq m of retail GLA with 75% of the stores new to the city, including Primark and Carrefour. Investment is over €160m. 115_RETAILER RU_N1_PIC
Sonae Sierra and McArthurGlen join forces in new Spanish outlet
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NTERNATIONAL shopping centre specialist Sonae Sierra and Europe’s leading owner, developer and manager of designer outlet centres, McArthurGlen, are to partner to develop the first designer outlet in Southern Spain. The pair have signed an agreement for the €115m development of the McArthurGlen Designer Outlet Malaga. The centre will comprise 30,000 sq m of GLA in total but will be built in two phases. The first phase, comprising 17,000 sq m of retail space, will open in 2017 with works due to begin in the second half of next year. It will target local and international luxury and premium brands, who will sit in 90 stores within a village-style setting in the centre. The second phase will comprise an additional
The new Designer Outlet will sit next to Malaga’s most visited shopping centre — Plaza Mayor
13,000 sq m of retail space. The Designer Outlet will sit next to the Plaza Mayor Leisure Park and Shopping Centre, Malaga’s most visited shopping centre, which is owned by the Sierra Fund and managed by Sonae Sierra. The project marks the entry
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of McArthurGlen Group into the Spanish market. The centre will have a catchment of nearly three million within a 90-minute drive as well as being only a few minutes on the train from Malaga-Costa del Sol, Spain’s fourth-biggest airport.
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MAPIC AWARD WINNER 2009
MAPIC Award-winner KidZania goes global
THE ONLY PRESENT THAT INCREASES IN VALUE AFTER YOU OPEN IT. Limited editions. From over 160 artists. Your proven retail concept for accessible art.
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INCE winning MAPIC’s Best New Concept in 2009, Mexico-based KidZania has continued the growth of its educational entertainment concept with 16 sites now open and a further nine in development. It will open its first operation in the UK next year and sign a deal for the US imminently. Its 7,500 sq m flagship in Westfield London, due to open in March 2015, could be the first of up to three UK sites. Further European growth for the children’s city-role-play-
Limited Edition. “The Mainbocher Corset” by Horst P. Horst | Subject to change without prior notice Avenso GmbH, Ernst-Reuter-Platz 2, 10587 Berlin | All rights reserved
Children work as fire fighters at Kidzania, Mumbai
ing concept is also planned with sites in Lisbon and Istanbul already open and one in Moscow under construction. Once a US partner is signed, a 14-site rollout will begin. K idZania president Xavier Lopez Ancona said the MAPIC Award win had fuelled the company’s growth. “The recognition has helped us become one of the industry’s fastest growing brands. We consider MAPIC a valuable partner in helping us achieve our vision of inspiring and empowering children all around the world,” he said.
Expobel gets a makeover LESLIE Jones Architecture has been appointed to design the refurbishment and extension of the Expobel shopping centre in Minsk, Belarus. Developer Aquabel plans to quadruple the size of the scheme to turn it into a 100,000-sq m destination. Simon Scott, the firm’s head of international business, said: “Belarus is relatively underdeveloped but there is increasing disposable income, so now is a good time to be involved.” Scott said Leslie Jones is also in discussions for new projects in Ukraine, Russia and the Baltic states. And in Saudi Arabia it has completed feasibility studies on five community malls, the first of which should start on-site next year.
Expobel in Minsk will quadruple in size
Managing director James Cons said the new international focus was a case of the business building on its firm foundations in the UK market, where it was responsible for two of the biggest projects to complete in the past year — Quintain’s London Designer Outlet at Wembley and British Land’s Old Market in Hereford. Leslie Jones also has Queensberry’s Friars Walk in Newport, South Wales, one of the few shopping-centre projects under construction in the UK.
AMSTERDAM . BERLIN . DUBAI LONDON . MOSCOW . NEW YORK PARIS . SEOUL . VIENNA . ZURICH
LUMAS.COM
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THE COLLECTION
AVAILABLE EXCLUSIVELY AT
LUMAS
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AT RIVIERA 7 STAND C20
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STAND : R7.J15 【2015 OPENING PROJECTS】
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CAAB
EATALY WORLD & CAAB ITALY EATALY WORLD && CAAB ITALY WORLD CAAB ITALY « The worldEATALY behind food, retail and real estate opportunities »
« The world behind food, retail and real estate opportunities » « The worldTHE behind food, retail andFOOD real estate opportunities » EATALY WORLD: LARGEST ITALIAN PROJECT IN THE WORLD EATALY WORLD: THE LARGEST ITALIAN FOOD20PROJECT IN THE WORLD CannesITALIAN - ThursdayFOOD November 2014 IN THE WORLD EATALY WORLD: THE Mapic, LARGEST PROJECT Mapic, CannesAgorà - Thursday 2010:00-10:45 November 2014 Room Mapic, Cannes - Thursday 20 November 2014 Agorà Room 10:00-10:45 cocktail will follow Agorà Room 10:00-10:45 cocktail will follow cocktail will follow Don’t miss our presentation! Don’t miss our presentation! Don’t miss our presentation!
How this project fits into the broader How this project fits into the How this project fits into the broader development strategy ofbroader local real estate and development strategy of local real estate and development strategy of local real estate and other business opportunities, management, other business opportunities, management, other opportunities, management, real realbusiness estate development and retail real estate real estate development and retail real estate estate development and retail real estate assets assets related to CAAB, will be presented assets related to CAAB, be presented related to CAAB, will bewill presented at Mapic, at Mapic, by the management of CAAB and atby Mapic, by the management CAAB and the management of CAABofand Architect Architect Massimo Iosa Ghini. Architect Massimo Iosa Ghini. Massimo Iosa Ghini. For further information and to confirm your participation at ForFor further information and to confirm your participation at at further information and to confirm your participation the presentation: comunicazione@beescommunication.it thethe presentation: comunicazione@beescommunication.it presentation: comunicazione@beescommunication.it
In cooperation with: cooperation with: InIncooperation with:
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mapic
NEWS Fifth Avenue moves ahead of Causeway Bay in rental race
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EW YORK’s Fifth Avenue has overtaken Causeway Bay in Hong Kong as the world’s most expensive retail destination amid a mixed performance in global prime rental values, Cushman & Wakefield (C&W) reveals at MAPIC today. Upper Fifth Avenue saw a 13.3% rise in rents in the 12 months to September this year, overtaking Causeway Bay where rents fell in the period. Rents on Upper Fifth Avenue now stand at a recordbreaking $3,500 per sq ft per year (€29,822 per sq m). The figures are part of international real estate agency C&W’s annual rental survey, which charts prime retail rentals globally and is based on rental prices in 330 shopping locations in 65 countries. In Causeway Bay in Hong Kong prime rents stand at $2,735 per 045v2_CBRE_N1_PIC
First Guess outlet opens at Fashion House in Romania
sq ft (€23,307 per sq m), down 6.8% from the previous year. The Champs-Elysees in Paris, France retained third place, with no change in rental values despite an overall 6% rise in Paris. New Bond Street in London, where rents rose by 4.2% over the year, is also unchanged, ranking fourth. Globally prime rents rose by an average of 2.4% from the previous year, with the Americas recording the highest growth of any region buoyed by the US, where rents increased by 10.6%. Matt Winn, Head of Americas, retail, said: “Positive economic news and healthy retailer fundamentals continued to filter through. The arrival of brands such as Microsoft, which opened its first flagship store in Upper Fifth Avenue, further underlined the importance of these premier shopping destinations.”
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Fashion House welcomes Guess
US FASHION brand Guess is to open its first outlet store in Romania at the Fashion House outlet centre in Bucharest, joining recent signings Italian shoe manufacturer Napoleoni and luxury jeweller Cielo Venezia 1270. Fashion House became Romania’s first outlet centre when it opened in 2008 and it has grown in three phases to reach 20,000 sq m. Brendon O’Reilly,
managing director of Fashion House Group, said the outlet has benefitted from its location within the larger West Park retail park, just outside Bucharest, and it houses 60 brands including Puma, Adidas, US Polo, Champion, Stefanel, Mango, Tom Tailor, Ecco, Camel Active, Franco Feruzzi, Samsonite, Reebok, Diesel, Quiksilver and Lee Cooper.
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Resolution targets ‘recessionproof’ factory outlet sector Resolution has bought Designer Outlet Soltau
I
NVESTMENT manager Resolution Property is targeting the factory outlet centre (FOC) sector as part its plan to invest €1bn over the next two years. The most recent acquisition is the Designer Outlet Soltau, centrally located between Hamburg, Bremen and Hanover in Germany. The 13,000 sq m first phase is almost fully let but Resolution principal Michel Nangia said there would be a period of stabilisation before the decision is made to implement the existing planning consents for phases two and three. At the same time Resolution Property has launched Phase II of the Rosada Factory Outlet in Roosendaal, Netherlands,
with the start of works on an 8,000 sq m extension. Phase II will provide an additional 45 units, plus 900 new car spaces and completion is scheduled for early 2016. Resolution also owns the McArthurGlen designer outlets at Troyes and Roubaix in France, and according to Nangia it is on the lookout for more. “We’ve been in the FOC sector since 2000 and we’ve learned it’s a lot closer to buying a business than a piece of property,” he said, and noted the recession-proof nature of the sector. “In difficult times FOCs outperform, but they will always do well provided you have the right operator, the right location and the right catchment.”
INTERNATIONAL shopping centre owner and developer Sonae Sierra has appointed Marco Pallizzari (pictured) as general manager for developments at its Italian division, Sierra Italy. Pallizzari, who will be in charge of all development and acquisition activity, joins from BNP Paribas where he was head of retail transaction in Italy. Sonae Sierra owns 47 shopping centres across 14 markets in Europe, Asia, South America and Africa, and has six projects currently under development.
Confidence up, Colliers says RECOVERY in the US economy, increasing consumer confidence and a strong performance in the luxury sector are leading to a more positive outlook for retail property. Global real estate consultancy Colliers International’s 2014 retail study, out this week, says consumer confidence is returning “as the memory of the global fi nancial crisis fades”, especially in major capital
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cities where luxury fashion is thriving. In Berlin prime rents have risen by 30% over three years, and Paris has seen high-profile openings by luxury retailers and several new retail property developments. In the Middle East significant projects completed or currently under way include the Yas Mall in Abu Dhabi and the Mall of the World in Dubai.
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TH Real Estate secures debt financing for Islazul
The Islazul shopping centre in Madrid
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IAA HENDERSON Real Estate (TH Real Estate) has secured €125m in debt financing against the newly acquired Islazul shopping centre in Madrid, Spain. The five-year facility has been provided by ING, an existing lender for TH Real Estate. Islazul is the second largest shopping centre in Madrid at a total of 260,000 sq m that in-
cludes 90,000 sq m GLA. The retail mix comprises 40% of fashion brands including Primark, Inditex and H&M, 28% leisure and restaurants including a Yelmos Cinema complex and a Leclerc hypermarket that occupies 17.5% of the space. Services or household stores make up the remainder of the centre. Islazul attracts 10 million visitors a year.
ALTAREA Cogedim’s extension to the Cap 3000 shopping centre in Saint-Laurent-Du-Var is due for completion in 2015. The pioneering French shopping centre, which opened in 1969, is being refurbished and extended to reach more than 100,000 sq m with upwards of 250 stores and restaurants. Located just 10 minutes from Nice city centre, Cap 3000 serves an exceptional catchment area of more than a million inhabitants with the highest average basket size in France. The new extension is designed to take advantage of the seafront location with restaurants positioned to enjoy breathtaking views over the Mediterranean.
Brands resist Russian downturn RUSSIAN retail property consultancy Magazin Magazinov has reported that 32 global brands have made their Russian debuts in 2014, despite a recent downturn in consumer spending. Fashion brands including Moncler, Agnona, Sandro, Maje, Nautica and Harmont & Blaine are among the debuts. The country’s consumers are spending less in the face of uncertainty about the banking market, the fear of economic stagnation and events in Ukraine, according to research by retail
analyst the Watcom Group. The trend was apparent as early as the first quarter of 2014 when shopper traffic ahead of the traditional Women’s Day on March 8 was down 11%. Traffic for October 2014 was down 20% year-on-year. Magazin Magazinov said the situation is leading international retailers to rein back their expansion plans in Russia. In the year to June 30, 2014, international brands opened 920 new stores in Russia, down from 1,075 a year previously.
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143_RM CONF_N1_PIC
PROGRAMME OF CONFERENCES & EVENTS AS OF 17 NOVEMBER 2014, MAY BE SUBJECT TO CHANGE
RETAIL INNOVATION
SPECIFIC & NEW SEGMENTS
MAPIC NETWORKING & MATCHMAKING EVENTS
MAPIC 2Oth ANNIVERSARY
GATEWAYS TO NEW TERRITORIES
CLIENT CONFERENCES & EVENTS
WEDNESDAY 19 NOVEMBER OXFORD ROOM, PALAIS -1 8 : 00 9 : 00
Welcome Meeting Pre-registration required
Back to the future - What’s 10 : 00 in store for the 10 : 45 future of retail Co-organiser: RLI In partnership with Publicis Shopper
This land is your Land: Tips from the Experts 11 : 00 for Expanding Retail into 12 : 00 the USA
CHAMPS-ÉLYSÉES ROOM, PALAIS -1 8 : 00 9 : 00
Pitching Shopping Centres Discover 3 shopping centre projects
Co-organiser: Frontier Magazine
Your own Mona Lisa, can culture and creativity thrive in a 14 : 00 15 : 15 shopping centre Co-organiser: Lord Culture Sponsored by: Cultour Activ
15 : 30 16 : 15
“ 20 years back - 20 years forward” Masterminds conference The Shopping Centres’ Perspective
The omni-channel retail 16 : 30 revolution: 17 : 15 How tech titans change the century old retail business Outlet expansion: the way to extend 17 : 30 18 : 15 your product’s life and performance Co-organiser: Neinver
19 : 00 22 : 00
19 : 00 23 : 00
news_mapic_mercredi.indd 1
12 : 00 13 : 00
The International 10 : 00 Forum for Retail 11 : 00 & Real Estate development in China Pinel’s commercial lease status 11 : 15 in France: 12 : 00 back to habeas corpus Co-organiser: H.B. & Associés
14 : 30 15 : 15
15 : 30 16 : 15
Pitching Retail Concepts Discover 5 retail concepts
How consumers shop Co-organiser: CBRE
14 : 30 15 : 30
Pre-registration required
Shoppertrak Leveraging 11 : 00 location-based 11 : 30 analytics for retail growth
Larry SMith 11 : 30 Italy & Architect 12 : 00 David Fisher
15 : 00 16 : 00
Shopping centres: survival of the 16 : 30 fittest in the 17 : 15 e-commerce environment
Publicis Shopper
How digital techniques can boost the storefront role?
French Metropolitan Chambers of Commerce 11 : 00 and Industry 11 : 45 The Chambers
of Commerce and Industry: your partners in establishing your business
CONIQ
17 : 00 New retailer’s cocktail 18 : 00 By invitation only
Powering / My Luxury World
16 : 30 Shopping 17 :00 Companion Apps: How do people shop today?
In partnership with AMCV, Tocema Europe, British Bids, TCM Italy and L’institut pour la ville et le commerce
PH Retailer
Retailer expansion 2014 12 : 00 presentation 12 : 45 the list of the most effectively developing retail chains in Russia
14 : 00 14 : 45
15 : 00 15 : 45
Digital Summit outcomes
Taking Shopper 16 : 00 Engagement to the Next 16 : 30 Level- 7 Tips You’ll Need to Know
Co-organiser: Cushman & Wakefield
CCI Bordeaux
Présentation du
by Mall-Connect
Co-organiser: Kommersant
Russian Square stand, R7. J1
Final Frontier
Open Stage Competition winner: convert 14 : 30 anonymous 15 : 00 visitors into loyal members of your shopping centre
Speed Matching Investors / developers
First Day Presentation
10 : 00 RMB Westport 10 : 45 Africa: Retail’s
12 : 00 12 : 30
Retail in Russia: Innovations that work
The city centre manager: a key partner to succeed 17 : 30 in high street 18 : 30 retail
OTHER VENUES Magazin Magazinov Retail Property 11: 00 Consultants 12: 00 Russian Square:
The Football Mall
Making airport 12 : 00 and station 12 : 45 retail personal
RETAILTAINMENT ROOM, RIVIERA 7
Pre-registration required
Co-organiser: Impress Media
Sponsor: CBRE USA Followed by a cocktail
AGORA, PALAIS -1
MAPIC INNOVATION FORUM, RIVIERA 8
Welcome Meeting
Russian business in the 10 : 00 face of new 10 : 45 challenges
11 : 00 12 : 00
MADISON ROOM, RIVIERA 8
AI SOLVE
11: 00 11: 30
Stand CCI de Bordeaux, R8. D17
14.30
Cultour Activ
How to gain a competitive 11: 30 advantage 12: 00 with edutainment events: the cultour active experience
Newmark Grubb Knight Frank
15: 30 16: 00
High Street Retail USA
15: 30 16: 30
KCC BVBA
15 : 30 16 : 00
Press Conference CNCC Italy Awards 2014
Entertainment and retail Design & integration approach
16: 30 17: 30
AM The Experience
Concept for Art
Riviera Hall entrance (Promenade Favre Le Bret) By invitation only
Portes de France Thionville / Pôle Métropolitain Européen du Sillon Lorrain
Opportunités d’investissement “commerces et loisirs” sur un territoire transfrontalier
Turkish Brands Cocktail Turkish Brands
Grand Nancy / Pôle Métropolitain Européen du Sillon Lorrain
16: 00 Group - Building 16 : 30 Experiences
16 : 30 17 : 00
TriGranit 20 years of excellence
Stand – R7. E38
17: 00 18: 30 La stratégie de
développement commercial du Grand Nancy
Playtime
Avenso GmbH 17 : 00 LUMAS a Unique 17 : 45 Retail Franchise
New comers corner, Palais -1, Aisle B
Palais -1. C61
AM Teg
Creating Happiness
New comers tour
TriGranit Press Event
ESRI
Why Where Matters More Than Who
CNCC Italy 16 : 00 16 : 45
Revolutionise Retail using business ready Augmented Reality and Virtual Reality Solutions
11: 30 projet Bordeaux 12: 30 Euratlantique
Solutions for the Dynamic Shopping Experience
Palais-1. C61
17: 30 19: 00
Asociacion Española de Centros y Parques Comerciales Cocktail
Stand R7.C21 By invitation only
Russian Collection Dinner Ambassador Hall, Palais des Festivals Organiser: Impress Media By invitation only
Turkey Investors Networking Dinner
Polish Council of Shopping Centers 22: 00 4: 00 Polish Night at MAPIC
Lenny Club, Cannes
Majestic Hotel Co-organiser: AYD - Sponsors: ECE & Multi By invitation only
18/11/2014 14:21
MAPIC AWARDS E VERY year since 1996, the MAPIC Awards have recognised the very best projects and concepts from the retail real estate industry. This year, a tremendous number of entries were received across eight competition categories. On Friday, October 24, the entries were narrowed down to 27 finalists — as detailed below and over the page — by a panel of judges comprising leading industry professionals, and chaired for the third time by Frederic Laloum, general manager leasing and member of the executive board of Altarea Commerce, France.
®
awards 2014
The Jury
The lucky winners will be revealed and rewarded during a three-course dinner tomorrow night at the prestigious Grand Hyatt Cannes Hotel Martinez. Following the success of the last two years, 300 industry leaders will gather at the MAPIC Awards Gala Dinner for a memorable evening with clients, colleagues, friends and potential collaborators. The dinner will be followed by the MAPIC 20th Anniversary Fireworks over the Croisette, preceding the must-attend MAPIC party, open to all participants, for a long night of celebration.
PRESIDENT: FREDERIC LALOUM
BARRY HUGHES
Senior vice-president, General manager, leasing, and HOK (UK) member of the executive board MAXIM Altarea Commerce (France) KARBASNIKOFF MARCO ALMEIDA Partner, retail, Senior international expansion Cushman & Wakefield (Russia) manager, Parfois (Portugal) JOHN STRACHAN ALAIN BOUTIGNY Global head of retail, Director and editor-in-chief, Cushman & Wakefield (UK) Sites Commerciaux (France) KLAUS STRIEBICH MELISSA GLIATTA Managing director, leasing, Executive vice-president, ECE Projektmanagement Thor Equities (USA) (Germany)
Official partner
MAPIC Awards 2014 finalists
BEST FASHION & FOOTWEAR RETAIL CONCEPT
AEROPOSTALE United States Submitted by GH+A Design
ANDRE France
UNIQLO Japan
BEST FOOD & BEVERAGE RETAIL CONCEPT
ESPRESSAMENTE ILLY Italy
GROM, IL GELATO COME UNA VOLTA Italy
VAPIANO Germany
BEST NEW RETAIL CONCEPT
CAUSSES France
OUT OF GLUTEN Italy
SPORTS D’EPOQUE France
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TANYA HEATH PARIS France
There are more retailers at than anywhere else C&A NETHERLANDS (C&A EUROPE) MEUBLES IKEA FRANCE SAS CITYNOVE - GROUPE GALERIES LAFAYETTE MCDONALD’S FRANCE CONFORAMA MAUS FRERES SA MCDONALD’S DEVELOPMENT ITALY INC. TCHIBO GMBH ORANGE-FRANCE TELECOM SEARS HOLDING CORPORATION KMART MYGOFER KENMORE CRAFTSMAN DIEHARD KARDASHIAN KOLLECTION JACLYN SMITH SHOP YOUR WAY JOE BOXER SANDRA BY SANDRA LEE SOFIA BY SOFIA VERGARA COUNTRY LIVING E. BREUNINGER GMBH & CO. LA CROISSANTERIE SUPERMARCHES MATCH FOOT LOCKER EUROPE BV BATA FRANCE DISTRIBUTION PRINTEMPS UNILEVER FRANCE ARMAND THIERY SAS TOSCANE ATOL LES OPTICIENS BOULANGER SA BUT INTERNATIONAL CAMAIEU INTERNATIONAL CARRE BLANC CORA DAMART ESPRIT FRANCE FEU VERT JOUECLUB GRANDVISION LEON DE BRUXELLES SARL MSMODE FRANCE DARTY FRANCE BUFFALO GRILL TJX EUROPE H&M L BRANDS LA SENZA VICTORIA’S SECRET PINK BATH AND BODY WORKS HENRI BENDEL GRUPPO PAM SPA VERYWEAR SYSTEME U (GIE U) UN JOUR AILLEURS LABORATOIRE DE BIOLOGIE VEGETALE YVES ROCHER SALMOIRAGHI & VIGANO S.P.A MEDIA-SATURN-HOLDING GMBH TESCO H&M HENNES & MAURITZ AB AUBERT FRANCE COMPAR SPA (BATA SHOE ORGANIZATION (BATA/AW LAB)) MONOPRIX MOBILIER EUROPEEN - ATLAS FLY CROZATIER BENETTON GROUP S.P.A. BABOU DU PAREIL AU MEME MIM MR BRICOLAGE L’ONGLERIE BOULANGERIES PAUL PHOTOMATON FRANCE QUICK SAS SERGENT MAJOR SPORT 2000 FRANCE TOYS “R” US EURO SHOE GROUP AVANCE SHOE DISCOUNT BRISTOL LEROY MERLIN ESPANA PRODUCTOS ALIMENTICIOS BELROS ERV CONSULTING MCDONALD’S ESPANA LAKELAND LTD ARCADIA GROUP LTD TOPSHOP TOPMAN FURLA SPA RENO SRL PROMOD CATIMINI GROUPE ZANNIER/IKKS GROUP ONE STEP IKKS RETAIL QUBICAAMF WORLDWIDE LLC CASA FRANCE AVANZI HOLDING SRL UNIPERSONALE STROILI ORO SPA E5 MODE MIROGLIO FASHION MOTIVI FIORELLA RUBINO MIROGLIO FASHION SRL 1.2.3 ETAM LINGERIE GROUPE ETAM UNDIZ ETAM PRET A PORTER LE GROUPE CHANTELLE FOURNIL DE PIERRE BRIOCHE DOREE GROUPE LE DUFF BRUEGGER’S UGC CINE CITE CARBONE INTERNATIONAL CASH CONVERTERS WE REAL ESTATE MANAGEMENT B.V. ALSHAYA GROUP GENERAL OPTICA SA (DE RIGO) LEVI STRAUSS & CO DENIZEN MADE & CRAFTED DOCKERS KERIA KING JOUET GROUPE ABC SFD CLEOR CINTI GROUP SRL CELIO S.OLIVER BERND FREIER GMBH & CO. KG GROUPE NOCIBE FRANCE SCARPE & SCARPE S.P.A CON SOCIO UNICO SEPHORA (LVMH GROUP) PEEK & CLOPPENBURG KG SUBWAY REAL ESTATE EURODIF GROUPE OMNIUM BURTON DEVRED MAJID AL FUTTAIM LEISURE & ENTERTAINTMENT SKI DUBAI MAGIC PLANET GEMO PREMAMAN ORCHESTRA PREMAMAN ORCHESTRA BABY 2000 WILLIAMS-SONOMA INC. 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SIZEER SBM – FLY CALZEDONIA HOLDING SPA INTIMISSIMI TEZENIS MAXI TOYS FRANCE S.A. TRAFIC - SOGESMA SA L’OCCITANE EN PROVENCE ALOTHAIM LEROY MERLIN POLSKA SP. ZO.O. (ADEO) PUNT ROMA PEREKRESTOK KARUSEL PYATEROCHKA RAPID FLORE GROUPE MONCEAU FLEURS HAPPY MONCEAU FLEURS OIL & VINEGAR MONSOON ACCESSORIZE MT SARL 5ASEC 5 A SEC FR.I.F DECATHLON LVMH ITALIA SPA - DIVISIONE SEPHORA LPP S.A. EURONICS ITALIA SPA ALBERT HEIJN SUPERMARKETS JEREM EXKI GROTTO SPA TALLY WEIJL TRADING AG TAPIS SAINTMACLOU CARRY SP. Z O.O. BEELINE RETAIL GMBH BHS WORLDWIDE ATAC SIMPLY MARKET ALDO GROUP ALDO RISE MR.B’S CALL IT SPRING LITTLE BURGUNDY GLOBO SHELLYS LONDON EASY CASH EBS S.A FORMELY 5 A SEC POLSKA SP Z.O.O PRET A MANGER LABORATOIRES DE BIOLOGIE VEGETALE YVES ROCHER ACM RETAIL BIZZBEE JULES BRICE C&A FRANCE LEROY MERLIN ITALIA SRL TAPE A L’OEIL GRUPO NUMERO UNO CANARIAS STRADIVARIUS LEVIS TIMBERLAND PARTY FIESTA NIKE EUREKA MARY PAZ CAROLINA BOIX ALMACENES NUMERO UNO MISAKO BIMBA & LOLA GUESS MO GOLDEN LADY COMPANY S.P.A. MICROMANIA SAS DOCK GAMES MAGIC REST GROUP FENICIA SPA C & A MODE GMBH & CO KG CENTRALE INTERNATIONALE DU MEUBLE INTERIORA HOME SALONS XXL MAISON SEPHORA POLSKA SP. ZO.O. EUROPE SERVICES IC COMPANYS BY MALENE BIRGER PEAK PERFORMANCE TIGER OF SWEDEN SAINT TROPEZ MAGNOLIA SILVER JEWELLERY GENERALE DE TELEPHONE GEOX SPA MANGO PUNTO FA S.L. INTICOM S.P.A GRUPPO PIANOFORTE HOLDING ADIDAS FRANCE AUCHAN FRANCE AUCHAN HYPERS SARL AUCHAN TEXTO ERAM BOCAGE TBS TATI MELLOW YELLOW GEMO PRECA BRUMMEL SPA MAISONS DU MONDE A.S. WATSON HEALTH & BEAUTY LA FOIR’FOUILLE DAIRY QUEEN ORANGE JULIUS KARMELKORN AIRFIELD - RETAIL DEVELOPMENT GROUP NEW YORK PIZZA PHINELEC MAINTENANCE HENDERSON GALLERIE COMMERCIALI BENNET SPA CONBIPEL SPA GRUPPO ZANNIER ITALIA S.R.L CROCODILE RESTAURANTS DEICHMANN SE ADIDAS GROUP HAPPY CENTER SERVICE SRL HYPROMAT GROUP RODIER ACTIVE EXPANSION LIPAULT LLC ALKOR & CO LECLERC - SOCARA L’ERBOLARIO FRANCHISING SRL ANY GREEN 3 ESSE SRL MK BOWLING BC CLUB SP. Z O.O. 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MODE GESMBH LEVI STRAUSS & CO EUROPE LEVI’S DOCKERS STRELLSON TH LOTHMANN GESTION ID GROUP OKAIDI JACADI OXYBUL EVEIL ET JEUX G-STAR RAW CV BIJOU BRIGITTE ZIBI GROUP SPAG - OLLYGAN COURIR DU BRUIT DANS LA CUISINE PTA GROUP BOOBALOO SRL LEROY MERLIN VOSTOK GROUPE BEAUMANOIR CACHE CACHE BREAL BONOBO SCOTTAGE MORGAN LA CITY BATA BRANDS ELDORADO BLEU CERISE - SAS MOUCHET BURY SEBETO SPA NAU SPA APPLE MY PHARMACY GMBH VENCHI SPA ATMOSPHERA RITUALS COSMETICS ELECTRODEPOT VISION SERVICE GROUP SPA VISION OTTICA PIMKIE HEMA B.V. RIVER ISLAND VILLA ENTERPRISES MANAGEMENT VILLA ITALIAN KITCHEN BANANAS SOUTH PHILLY STEAK & FRIES GREEN LEAF’S GINA TRICOT AB C HOUSE CAFE’ ROZTEH WILD ORCHID BUSTIER DEFILE M.VIDEO MANAGEMENT ROSSMANN SDP SP.Z.O.O GRUPO VID - VISION INNOVATION DIVERSION SL VIDBOWLING VIDBOYS VIDLATINOS PAUSE AND PLAY JEAN LOUIS DAVID - ITALIA SPORTMASTER OSTIN FUNDAY EQUILIS SA BRAX STORE GMBH & CO. KG MONEKS TRADING LLC THE CHANGE GROUP INTERNATIONAL BROOKLYN COMPANY COLOMBUS CAFE SALOMON SAS AZADEA GROUP HOLDING GAP GPS (GREAT BRITIAN) LIMITED KAZAR FOOTWEAR SP Z O.O. DRUNI PERFUMERIAS TEKNOSA IC VE DIS TIC. A.S GROUPE-DONJON / SAS BLD HUNKEMOLLER INT B.V. FIRST MADISON SAROS DETSKIY MIR ZIYLAN MAGAZACILIK VE PAZARLAMA A.S. FLO POLARIS LUMBERJACK KINETIX SPORT IN STREET SNEJNAYA KOROLEVA AZBUKA VKUSA SARL HYLTON FASHION GROUP (MACEDONIA) MANGO OKAIDI BATA ARISTOTELI BITSIANI CELIO FASHION AND FRIENDS MULTIBAND GUESS GUESS BY MARCIANO DIESEL FORNARINA DESIGUAL SCOTCH AND SODA MAISON SCOTCH LEVI’S GAUDI REPLAY MISS SIXTY NEW ZEALAND AND MUSTANG CESARE PACCIOTI UGG CAMPER GEOX GOLDENPOINT HUGO BOSS PARFOIS SPRINGFIELD TIMBERLAND WOMEN’SECRET SPRINTER CONCEPT MODIS I.O.VENEZIA IWONA OGANOWSKA WOJCIECH NACHILO SP. J CHOCOLATS ROLAND REAUTE IRMAOS VILA NOVA SA HUBO BELGIE NV ILE DE BEAUTE QUIKSILVER JARDILAND YUM RESTAURANTS INT. 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EUROSET RETAIL BAUHAUS AG BANANA REPUBLIC GAP INC OLD NAVY PIPERLIME ATHLETA INTERMIX GENESCO INC. JOHNSTON & MURPHY JOURNEYS SCHUH LIDS LIDS LOCKER ROOM WAGAMAMA LTD CINEMA NETWORK “FIVE STARS” PROVALLIANCE AB NORDISKA KOMPANIET BEELINE RETAIL SL SIX I AM ROSINTER RESTAURANTS HOME INTERIOR JEAN LOUIS DAVID PROVALLIANCE ESPANA FRANCK PROVOST PARIS FNAC CCC S.A. LISSAC L’OPTICIEN AUDIO 2000 OPTIC 2000 AUDIOPTIC PASSAGE BLEU ACCESSORIES BAGS & COSMETIC SPA PRIMADONNA SPA CILEK MANIFATTURA DI VALDUGGIA S.P.A. IMMO MOUSQUETAIRES RETAIL PROFILE RUSSIA KINOMAX DAMAT TWEEN DERIMOD PIENS MUSIC GROUP SAMARITAINE (LA) HOEGL SHOE FASHION GMBH BNS GROUP MICHAEL KORS CALVIN KLEIN JEANS CALVIN KLEIN UNDERWEAR MEXX TOPSHOP / TOPMAN MISS SELFRIDGE ARMANI JEANS NIKO S.R.L. PVH ITALY TOMMY HILFINGER CALVIN KLEIN MOTHERCARE EARLY LEARNING CENTRE ECONIKA OPTICAL CENTER TOYS WAY SERVICE CESKA S.R.O. JOUR DE FETE MARYPAZ SALOTTI EUROPA SRL TOUS COMPTOIR IMMOBILIER SA INTERSPORT BLACK STORE ATHLET’S FOOT OTTO (GMBH & CO KG) KUVERA S.P.A. / CARPISA BRAND ED’S EASY DINER HOLDINGS LTD MODA UOMO DI NARDIELLO ROBERTO KOTON MAGAZACILIK TEKSTIL SAN TIC A.S. OBI FRANCHISE CENTRE OOO AMERICAN VINTAGE BOUTIQUE NATURE CIBIAMO LA BOTTEGA DEL CAFFE CIBIAMOTIME IT’SUGAR CARREFOUR FRANCE BOGGI SWITZERLAND SA LEROY MERLIN BRICOMAN ADEO (FRANCE) KAPORAL HEMA FRANCE SAS BIELLA SCARPE SPA BEAUMANOIR ITALIA SRL NATURE & DECOUVERTES YOYOGURT SRL ACTIONS LOISIRS S.T. SPA SIMPLY MARKET - GROUPE AUCHAN DIRECTION GENERALE OUEST PLAYIDEA SRL FNAC ESPANA KRYS GROUP JYSK DBL IBERIA S.L.U. MIROGLIO RUSSIA C&A BUYING GMBH & CO. KG YSEAL COIFFURE NATURALIA FRANCE WASHOP CHIPOTLE MEXICAN GRILL (US) MH ALSHAYA CO LLC VICTORIA’S SECRET FULL ASSORTMENT STARBUCKS DEBENHAMS H & M MOTHERCARE BOOTS SHAKE SHACK PF CHANGS CHEESECAKE FACTORY AMREST S.R.O LA MAISON DE LA LITERIE PIMKIE (FRAMODE GMBH) LA BOITE A OUTILS DOCKS EUROPEENS MCGREGOR RETAIL BELGIUM EDEN UNILEVER ITALY GLOSAB L.L.C. PIMKIE DE NEUVILLE REWE INTERNATIONAL AG GROMART S.P.A. LA PATATERIE IMMOBILIER GIFI - GPG PERCASSI GROUP KIKO SRL VF BRANDS (VF CORPORATION) GROUPE GALERIES LAFAYETTE CANARD 88 SRL FRANK’S NV VIENS JOUER A LA MAISON AMUSEMENT PARK MANAGEMENT SUPERGROUP PLC SUPERDRY KAUFLAND CZECH REPUBLIC SAS AMANDIS MONDO CONVENIENZA HOLDING SPA CAMOMILLA ITALIA CMT SRL COMPAGNIA MANIFATTURE TESSILI SPORTSDIRECT. COM DAMERIK SL (EUREKAKIDS) SAS STEINMETZ CHAUSSEUR ADIDAS CIS RUSSIA ADIDAS ORIGINALS ADIDAS PERFORMANCE REEBOK ROCKPORT ADIDAS NEO ADIDAS KIDS REEBOK CLASSICS REEBOK KIDS LLC STOLITSA MANAGEMENT WALLTOPIA KCC BVBA MAISONS DU MONDE ITALIE SRL CISEAUX D’ARGENT LA MAISON DE LA CHEMISE FIELMANN GMBH SOCCER5 FRANCE PROMOD INVEST DEVRED KOTON ROUGEGORGE LINGERIE GRIES DECO COMPANY GMBH GATE S.R.O. JD SPORTS FASHION PLC PRENATAL S.A. MAUS FRERES INTERNATIONAL SERVICES GANT LACOSTE AIGLE CSP BLEU LIBELLULE POIVRE ROUGE SPRL DELCAMBE CHAUSSURES PENTI ANKARA / CHAMBER OF COMMERCE SENCAM NESSE SIMSEE SIMITCI DUNYASI AKYURT C&A (CHINA) CO. LTD ZUIKI STOKOMANI TECNOTRON SUPERDRY RESPECT SHOE COMPANY JBC PANCLUB CJSC CHARUEL KIABI EUROPE SAS THOM EUROPE DEFACTO/OZON GIYIM SAN TIC AS BIZOU INTERNATIONAL INC. ARS RETAIL SOLUTIONS DERLACKI SPOLKA JAWNA DELSEY DR. ZDROWIE MACCORP BILBOVENDING BONATI & PARTNERS SRL MICHAEL KORS SCOTCH & SODA LTB JEANS OFFICE HOLDINGS LTD DIVA LENTA LLC TRIDOME (ALBERT SA) MITCHELLS & BUTLERS GERMANY GMBH ALEX ALL BAR ONE LIU JO PUMA RUS LLC COMPAGNIE DES MARQUES GROUPE RETIF DEVELOPPEMENT DEN STORE - UNISON SRL KIRA PLASTININA STYLE ROADHOUSE GRILL ITALIA S.R.L. NUNA LIE L’ATELIER DU VIN ALICE DELICE / JAG EXPANSION LA BOUTIQUE DU COIFFEUR ENGLISH HOME L’ENTRAGUE SA COFFEA SAS SARL WILLEX XTI FOOTWEAR SL MONDO ITALIA GALLERY DF FRANCE DENTADENT DPS GROUP SRL POINT CARRE THE BODY SHOP FASHION BOX SPA REPLAY REPLAY & SONS SAGA COSMETICS RETAIL IS DETAIL INT. CONSULTANTS ROASTING PLANT COFFEE NY INC. TEDI GMBH & CO. KG NEONESS CASSIS EMF DEVELOPMENT OPTIC 707 BEELINE ITALY SRL TRONY PHILDAR GRAIN DE MALICE EPHIGEA SAS THABOR HOTELLERIE H&M (BELGIUM) GO SPORT AERIAL ADVENTURES GLOBAL LTD GROUPE MPSA ZODIO - GROUPE ADEO EUROMASTER FRANCE GROUPE MICHELIN SAMARCANDA SPA HUMANIC CZ SPOL.S.R.O. ALKYMIA SRL L&S DEUTSCHLAND SCHUHHANDELS GMBH CARPISA PIANOFORTE HOLDING S.P.A. YAMAMAY JAKED PALOMAR SRL RAND-FRERES MAISON LARNICOL SARL CRIOLLO FLUNCH AGAPES RESTAURATION FLUNCH VINUM ET ALIA SPA DON PEP LEGO GMBH SUPER U MAJID AL FUTTAIM RETAIL LLC STARNET TELECOM SP. Z O. O. HEYTENS FRANCE STEAK N SHAKE INC. YUM! RESTAURANTS RUSSIA & CIS PIZZA HUT KFC GAMESTOP ITALY SPRING MOBILE SIMPLYMAC CRICKET ZING ZENDEN IDEAS4RETAIL TOMMY’S DINER CAFE UNO DE 50 FAMILIA COMPANY LOGO INTERNATIONAL BV DELHAIZE BELGIUM CAUSSES KIRA PLASTININA KAZAKHSTAN NYS COLLECTION EYEWEAR FUNKY FISH PLUGIN AMPLIFON S.P.A. ILLYCAFFE SPA ACUITIS FRANCE SA PEUTEREY GROUP SPA LOUCHE LONDON LTD T/A JOY SAS WILMOT-RUCAR VODAFONE OMNITEL B.V. BIMBA Y LOLA S.L.U FLUVET SHOP CONCEPT CLUB TUCANO URBANO S.R.L. BURGER KING SOZVEZDIE KRASOTY SARL VENTES CASH SARAR EUROPE GMBH HAMLEYS OF LONDON CAMAIEU INTERNATIONAL SAS DECIMAS ELC-RUSSIA PROMOVACANCES C.L. DEVELOPPEMENT CONSEILS LED SRL - JOYVILLAGE SMILE DEPARTMENT STORES S.R.O. HAFELE SAN. VE TIC. A.S. LLC MCDONALDS VAPIANO FRANCHISING INTERNATIONAL GMBH VF CIS LEE WRANGLER VANS THE NORTH FACE NAPAPIJRI LLC TOM TAILOR RUS SHANA COMDIFIL GROUP GIULIANIS CHARANGA SL TOP TOP FIVE GUYS FREE (DISTRIBUTION) CALZEDONIA FRANCE SASU FIBA GROUP MARKS & SPENCER GENC MAGAZALARI A.S. (AEROSPATIALE) HAMM RENO GROUP GMBH GROUPE ZANNIER LC WAIKIKI MAGAZACILIK HIZMETLERI TIC. AS SCI CAVES ET CHATEAU DE PARNAY TWENTYNAILS STARJOUET RUE DE LA FETE LUDENDO LA GRANDE RECRE HAMLEYS AVENUE DES JEUX LOISIRS ET CREATION NEW POLY FRANZ CARL WEBER HAPPYCHIC (JULES - BRICE - BIZZBEE) JULES BRICE BIZZBEE MASQUEPET SL (KIWOKO) UNIQLO SAINT LAURENT GUCCI POMELLATO PUMA ALEXANDER MCQUEEN BALENCIAGA BOUCHERON SERGIO ROSSI BOTTEGA VENETA STELLA MCCARTNEY GIRARDPERREGAUX JEAN RICHARD VOLCOM BRIONI QEELIN KERING DODO CHRISTOPHER KANE UNIQLO EUROPE LTD CHARMING CHARLIE INC GREYDER ICA MOBISTYLE KIDBURG OOO RIGLA KIABI RUSSIA NAVILLE SA COLINS TURKEY COLINS RUSSIA BAYRAKTAR HOLDING CITROEN SUBARU INFINITIF YOKOHOMA RESISTALL PP RETAIL GROUP ION DIGITAL CENTER GEORGE RUUM AMERICAN KIDS WEAR THE ESTEE LAUDER COMPANIES MR.SUMKIN DIM RUS MAVI JEANS LLC FREEHEELIN’ SWITCH INTERNATIONAL DESCAMPS RE-PLAY SRL BETTY BARCLAY GMBH & CO. KG BAILA PIZZA FRANCE SFID H&M HENNES&MAURITZ SP. Z O.O. KANZLER RALPH LAUREN CORPORATION TRIMERA GROUP GAP NIKE E.LECLERC QUICK SERVICE RESTAURANT ‘YES! PIZZA’ C & J CLARK INTERNATIONAL LIMITED AARON COOPER RETAIL ET INVESTISSEMENTS REPEAT UNIQLO RUSSIA CHAUSSURES ERAM MARGARITAVILLE HOSPITALITY GROUP ERIC BOMPARD CACHEMIRE OUTDOOR XTRM S.L. CARMEN STEFFENS WJCON SRL REMASS GMBH & CO. KG MENBUR SA MIR DETSVA “LLC BOOBL-GOOM” THE KIDS SUPERSTORE KFC ITALY SRL RETAIL BRAND ALLIANCE EUROPE SRL BROOKS BROTHERS 2THELOO ENCUENTRO MODA SLU TUR HOLDING 1001 TUR ESTA PRO-DUO “PAOLO CONTE” JSC GROUP OF THE COMPANIES VIVARTE BENETTON RUSSIA ACTION FRANCE JEWELLERY COMPANI & BRONNITSKY JEWELLER LTD TUTTI FRUTTI FROZEN YOGURT PARIS FASHION LLC SARL KING MEMPHIS
2400 + retailers 1400 + brands
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BEST RETAIL GLOBAL EXPANSION
100 MONTADITOS Spain
C&A Germany
KIKO MILANO Italy
MOST INNOVATIVE SHOPPING CENTRE
AKASYA ACIBADEM NEW GENERATION LIFE COMPLEX Istanbul, Turkey Submitted by SAF GYO A.S.
IAPM MALL Shanghai, China Submitted by Sun Hung Kai Properties Limited
QWARTZ Villeneuve-la-Garenne, France Submitted by Altarea Cogedim
WESTGATE Singapore Submitted by CapitaMalls Asia Limited
BEST FACTORY OUTLET CENTRE
FASHION HOUSE OUTLET CENTRE MOSCOW Moscow, Russia Submitted by Fashion House Group
FASHION OUTLETS OF CHICAGO Rosemont, IL, United States Submitted by RTKL Associates Inc.
ONE NATION PARIS Les Clayes-sous-Bois, France Submitted by Catinvest
BEST REFURBISHED SHOPPING CENTRE
CENTRUM CERNY MOST ABBEY WOOD SHOPPING PARK ARMADA DEVELOPMENT Prague, Czech Republic Bristol, United Kingdom PROJECT Ankara, Turkey Submitted by Haskoll Submitted by A Tasarim Mimarlik - Ali Osman Ozturk Submitted by Benoy
TIMES SQUARE “MISSION POSSIBLE” RENOVATION Hong Kong Submitted by Times Square Limited
BEST RETAIL URBAN PROJECT
GHENT, CREATING AN OPEN AIR SHOPPING CENTRE Ghent, Belgium Submitted by City of Ghent
PLAC UNII CITY SHOPPING Warsaw, Poland Submitted by Liebrecht & wooD Group and BBI Development
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LES TERRASSES DU PORT Marseille, France Submitted by Hammerson
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FEATURE 20th MAPIC focuses on the future of shopping The 20th MAPIC is an opportunity to look back over the past 20 years in retail, and to look ahead to the next 20…
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APIC ’s 20 th anniversary
is an opportunity to look back at the evolution of the retail property sector. But just as important, it is a chance to plot the way forward for retail destinations. “Over 20 years, MAPIC has made its mark as a unique observatory of key trends in retail property on an international scale. To celebrate this anniversary, we have decided to take the time to analyse these developments in more detail and develop a new vision of the future,” Reed MIDEM’s Nathalie Depetro says. During this 20 th anniversary edition,
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MAPIC is presenting a conference cycle entitled 20 Years Back — 20 Years Forward, that will feature the views of industry leaders. One of the speakers is Klepierre CEO Laurent Morel, who has been driving a new consumer-facing strategy at Klepierre. This year the investor-developer launched the Club Store, which seeks to transform the customer’s shopping experience with new programmes and events, as well as improvements to the customer experience and services, at both the physical and digital levels. The concept will be rolled out at each Klepierre centre, adapted to its unique personality and that of its retailers, with
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Klepierre injects new life into its centres with the Let’s Play ad campaign
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Our pioneers say “ Reed MIDEM has done an exceptional job in creating and growing MAPIC from its humble beginnings of a few hundred attendees in 1995 into one of the world’s most important shopping center meeting venues. ”
“ Il fallait oser au début des années 90 créer un salon spécifique à l’immobilier commercial, j’étais au 1er et je serai au 20éme mais il a fallu quand même changer la photo de mon badge... ”*
“ Observateur opérationnel du marché de l’immobilier commercial depuis 25 ans, j’ai depuis l’avènement du MAPIC apprécié le développement des échanges à l’occasion de cet évènement devenu incontournable. ”**
“ MAPIC has proven to be one of the most important events connecting retail and real estate... We are looking forward to another 20 years of quality networking, information sharing and fun at MAPIC. ”
*“ In the early 90s, one had to dare to create a tradeshow dedicated to retail real estate. I was at the 1st one, and I’ll be at the 20th, but we just need to change the photo on my badge… ” **“ I have been actively observing the international real estate market for 25 years and since the creation of MAPIC, have appreciated the exchanges during what has become an essential event. ”
FEATURE free events and entertainment. “Our innovative concepts will continue to drive the change in the shopping centre spirit and space and make the difference,” Morel says. Equally Unibail-Rodamco is looking to future-proof its pan-European portfolio of shopping centres. With this in mind it launched UR Lab in 2012. The lab organises and accelerates innovation within the group and ensures that promising ideas receive the dedicated resources they deserve. UR Lab works closely with internal and external stakeholders — including other group research departments, large shopping centres and retailers — to monitor trends, identify innovations, test new concepts, and develop implementation plans to ensure the strongest ideas are successfully adopted in Unibail-Rodamco shopping centres across Europe. “We see the near future in terms of three main shopping requirements,” says Jean Marie Tritant, chief operating officer at Unibail-Rodamco. “The first is of course the internet, which is already big and will only get bigger. The second is convenience, which means shopping at loca-
tions in close proximity to your home, or on the way from the home to the office. Like the internet, most of this shopping will be done alone.” It is in the third area where UnibailRodamco has focused much of its own growth in recent years, which Tritant describes as “destination and leisure” in large-scale environments. “In the first two cases much of the shopping is done alone. At a destination it is more likely that shoppers will be with friends or family, it is about socialisation and in this case our view is that big is beautiful,” he says. “If you want to create something different from online, then you must give people a real experience.” Meanwhile in Silicon Valley, California, Westfield has launched a dedicated team that seeks out new technologies to enhance the performance of its global portfolio of shopping centres. It operates under the banner of Westfield Labs. “Westfield Labs will help the retail industry evolve and take advantage of the technology consumers are using today to define the shopping experience of tomorrow,” Kevin McKenzie, global chief digital officer at Westfield Group, says.
MAPIC shares its 20th anniversary with TriGranit, the Budapest-based developer and asset manager. In the past 20 years the company has developed more than 50 projects in 14 countries with a combined floorspace of 2.5 million sq m. In the past three years TriGranit has expanded into Asia, and now it is growing a leasing and management business based in Dubai. TriGranit CEO But in volume terms Poland is Arpad Torok TriGranit’s key market, according to CEO Arpad Torok. The company has invested €1bn in three large-scale mixed-use projects in Katowice, Krakow and Poznan and another three mega-projects are in pre-development. “We’re very strong in brownfield city-centre development,” Torok says. “We tend to build integrated purpose-built city centres.” And Torok believes as the Central and Eastern European (CEE) markets mature there is going to be more of this type of development. “CEE has fewer and fewer greenfield opportunities and the focus is more on brownfield sites,” he says. “To maximise the built area for these sites you need to integrate a mix of uses.”
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FEATURE
Innovation is key to a bright future From high-tech display to analytics, there are many new tools available and a number of different ways of getting business done in the world of retail property. MAPIC 2014 showcases what is possible. Report by John Ryan
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OES innovation matter in the world of retail property? This is, after all, a relatively straightforward sector where the principal objective is to get somebody to sign on a dotted line isn’t it? The answer is probably yes — but it is in fact no less complicated than most other businesses and just as subject to the changes brought about by innovation as anything else. For this reason, at MAPIC 2014 there is an unambiguous focus on the subject, with a programme of panel sessions and talks that can be attended as well as a dedicated Innovation Forum. Innovation is well illustrated by Pixielight, a MAPIC exhibitor and a provider of visual technology. Practically, this means anything from screens for the fullwindow displays at Harrods, to work on Audi showrooms. Its large screens are in fact built up by a matrix of smaller connected screens across which single images can be shown. The point is that these screens, which reduce heat by up to 50%, give not only a lifetime that
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Coniq illustrates how innovation can enhance the retail experience 113_LYON_N1à3_PIC
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FEATURE is two years longer than conventional devices, but also allow the images on them to be seen from up to twice the distance. This is innovation at its most practical and typifies the sort of thing that will be useful for retailers and retail property professionals in search of new ways of showing what they are about. From an equally practical but perhaps less tangible perspective, there is the matter of omni-channel. It has long been the view of some that the advent of the internet — and with it a host of different ways of shopping — has the potential to destroy value in shopping centres. This may be the case if developers and tenants stick to the old ways of doing business. But for those who are embracing the new web-enabled reality the future looks bright. With this in mind, panel sessions on omni-channel and how shopping centres can use the potential it offers are a feature of MAPIC 2014 with John Scott, head of international business at Debenhams and Edouarde Detaille, marketing and communications director at Hammerson (France) among the speakers. Also speaking at MAPIC is Bill McCarthy, CEO of ShopperTrak EMEA. “Enlightened mall owners no longer rely on traffic numbers alone as a measure of success,” he says. “While the actual number of people visiting a 133V3_RM MOBILE_N1_PIC
centre is still vital information, it is enhanced significantly when combined with insight into how and where shoppers move around the mall, where they spend most of their time and how frequently they return. “(The use of) analytics is hugely powerful for malls. Not only does it enable them to market to customers better or identify areas that need a promotional push, but it can also help to improve lease negotiations by mapping lease rates to visitor flow.” We have come a long way in a very short time as far as innovation is concerned, but developments continue to emerge thick and fast. From new web-based ways of ensuring that shoppers remain loyal — as epitomised by Coniq, to team asset information sharing using the geo-location tools offered by ESRI, there are many better methods of getting what needs to be done more efficiently. Technology should be an asset in itself rather than any kind of hindrance. Or as Ben Chesser, CEO at Coniq says: “The retail property world is changing on a massive scale and at an unprecedented speed. Those that adopt innovation to build stronger and richer customer relationships will quickly rise to the top and those that don’t…” MAPIC 2014 is one of the best places to get a snapshot of what’s out there to and to realise untapped potential.
MUSIC WHILE YOU SHOP MUSIC has an impact on sales, and for retail professionals, music is a key element for creating an atmosphere,” says Bruno Crolot, director of Midem, which is the leading international business event for the music industry — and like MAPIC, is organised by Reed MIDEM. Crolot points to research by Sacem, the French performing rights organisation, which found that professionals and customers agree that music improves the experience of being in a shop. A great majority of customers (80%) confirm that they prefer to have music playing in stores. And 92% of professionals play music to improve the customer experience. Sacem also commissioned an experiment comparing the sales performance of supermarkets with and without music. It found that even in the current difficult economic context, music cushions the drop in sales and improves performance by 1/3 when familiar music is played. Midem 2015 takes place in Cannes from June 5 to 8. And Crolot invites you to “Come and network with the music ecosystem to creatively grow your footfall”.
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