Mapic 2015 news 1

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DAY

Wednesday 18 November 2015 142_UNIBAIL_N1_PIC

CLUB PELOTON

Participants in the annual charity cycle ride arrived in Cannes yesterday after setting off from Barcelona p. 20

CHINESE DEVELOPMENT

SCPG’s Leo Ding (left) with Blackstone’s Lawrence Hutchings anticipate more acquisitions in China p.20

CHRIS IGWE

Consultant Chris Igwe on why retailing is no longer purely based on location p.28

www.mapic.com

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IN FIGURES

2,400+ 1,400 brands retailers 400 new brands +

CONTENTS IN PICTURES

ren Confe me program P32

IT’S HAPPENING TODAY

6 MAPIC Opening Networking Event

CONFERENCES

NEWS

9.30-10.30 • TRAVEL RETAIL How To Turn Transit Zones Into Terminus Retail Destinations

10 News Klepierre; Majid Al Futtaim; Unibail-Rodamco; ECE; Queensberry Real Estate; McArthurGlen; Arabian Centres; SCPG and more...

Oxford room

Champs-Elysees room

17 A showcase of international shopping-centre projects

45 Innovation New tech: handle with care

Champs-Elysees room

Palais-1

15.30-16.30 • RETAILTAINMENT When Shopping Malls Become Amusement Parks Oxford room

Palais-1

EVENTS

www.globalrealestateexperts.com

• MAPIC ITALY Happy Hour MAPIC Italy booth C82

Palais-1

17.30-18.30

• Turkey Investors Networking Dinner

19.00-23.00

• Open Stage winners CONIQ MUREO

14.45-15.15 16.45-17.15

Majestic hotel (by invitation only)

Global Real Estate Experts — the first collaborative platform exclusively built for experts and professionals within the global property sector.

17.00

• USA Happy Hour USA Pavilion

®

Palais-1

14.30-15.30 • F RANCE Bienvenue En France: Brands, Ecommerce & Innovation: What Is The French Touch

FEATURES

mapic neWs 1

Palais-1

SA 11.30-12.30 •U The Big Picture. The USA The World’s Most Influential Retail Market

PROJECT NEWS

41 China Luxury will benefit from China’s growing middle class

e Schedulce

MAPIC Innovation Forum

Palais-1

Palais-1

The official MAPIC daily newspaper Wednesday 18 November 2015

Director of Publications Paul Zilk Director of Communication Mike Williams EDITORIAL DEPARTMENT Editor in Chief Mark Faithfull News Editor Graham Parker Sub Editor Julian Newby Proof Reader Debbie Lincoln Reporters Ben Cooper, LIz Morrell, John Ryan Technical Editor in Chief Herve Traisnel Deputy Technical Editor in Chief Frederic Beauseigneur Graphic Designer Carole Peres Head of Photographers Yann Coatsaliou / 360 Media Photographer Michel Johner Editorial Management Boutique Editions PRODUCTION DEPARTMENT Publishing Director Martin Screpel Publishing Manager Amrane Lamiri ADVERTISING CONTACT IN CANNES Laurianne Di Cecca 06 17 47 70 58 laurianne.dicecca@reedmidem.com Reed MIDEM, a joint stock company (SAS), with a capital of €310.000, 662 003 557 R.C.S. NANTERRE, having offices located at 27-33 Quai Alphonse Le Gallo - 92100 BOULOGNEBILLANCOURT (FRANCE), VAT number FR91 662 003 557. Contents © 2015, Reed MIDEM Market Publications. Publication registered 4th quarter 2015.

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17/11/15 20:29

A message to MAPIC delegates

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OLLOWING the tragic events that occurred in Paris on November 13, MAPIC opens its doors today.

Air and train travel is operating. The MAPIC build-up has been completed and the breakdown of the event will take place as scheduled.

Security has been reinforced in Cannes. We apologise for any delays you may experience accessing the Palais and ask for your understanding, vigilance and cooperation.

We are in constant contact with the French authorities and will inform you of any important developments via the MAPIC website and social media.

We are grateful for the many expressions of support that we have received.

Our thoughts are with the victims and their families.

We wish you a successful MAPIC. For any questions, please feel free to contact our Helpdesk at customerhelpdesk@reedmidem.com or +33 1 79 71 99 99.

Best regards

Nathalie Depetro

Filippo Rean

Director of MAPIC

Director of the Real Estate Division Reed MIDEM

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IN PICTURES

mapic

MAPIC director Nathalie Depetro (left), with Melissa Gliatta and Samuel D Polese of sponsor Thor Equities

MAPIC Opening Networking Event

The 21st MAPIC began with an opening network event at the Majestic hotel, sponsored

by Thor Equities

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17/11/15 21:53

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The Prague Outlet will be the first premium outlet in the Czech Republic. Entirely different concept from any other outlet centre in Central and Eastern Europe, with exclusive luxury and designer brand mix, and picturesque Prague architecture.

Visit us at stand no. P-1.E59 www.thepragueoutlet.com

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11/12/2015 11:26:03 AM

IN PICTURES

mapic

Kimberly Pohlen (left) and R Webber Hudson, Related Urban

Pascal Natalucci (left), Edith Bougnol, of CPN and Bertrand Guilhem of 3Ci

Ludmila Belykh (left), Elena Inozemtseva, Krzysztof Tkaczyk and Andrey Morozov of Leroy Merlin, Russia

Gandon Alecz (left), Laetitia Clave, Sacha Bansay and Cecile Crapez of Apsys

Mahdi Seddigh (left), Maryamalsadat Abedini and Vincenzo Forino from Iran’s Sabz Sazan Matin

Elena Sessa (left), Roberto Talotta and Paola Nicola of Arcadis

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17/11/15 21:53

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rved for brands 75% of retail space rese Building Permit granted

After last year’s MAPIC launch of Zsar Outlet Village, nearly 75% of space is now reserved for our brand partners. We are now readying for construction.

Zsar will be the first premium outlet in Finland, located at the main gateway between the EU and Russia. It is predicted that Zsar will produce sales densities of â‚Ź7,800/sqm, which would place it in the top 10 of sites in Europe (Source: FSP Retail Business Consultants).

Secure your place now.

Join us on our stand P-1.N61.

mapic

NEWS

Location more important than size, says Klepierre’s Morel

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APID integration of the Klepierre and Corio businesses under the Klepierre brand has allowed the company to focus on economies of scale and a location strategy based on growth demographics around Europe, according to chairman Laurent Morel.

He said that an expected €60m in cost savings promised because of the megamerger between two of Europe’s largest shopping-centre specialists is on track to be delivered in less than three years, following the November 2014 merger. This is well ahead of the original three- to five-year time frame envisaged.

In addition, Klepierre’s divestment of nine medium-sized shopping centres in the Netherlands and its acquisition of a prime shopping location in Madrid have accelerated its plans to focus on a core group of cities around Europe — including the French,

Dutch, Spanish, Italian and Scandinavian markets — which it believes will deliver growth.

“Both the cost savings and the asset changes have happened quicker than we expected,” Morel said.

“We acted quickly to establish the management for the merged business across Europe so that the new team had a clear direction, but the speed with which things have happened has been very good for us because it allows us to push forward our core strategy quicker as well.”

That strategy Morel described as “becoming stronger where we are already strong” as he underlined that Klepierre was dedicated solely to continental Europe and also to reaffirming its position in cities and countries where it felt it had a proven track record.

“For us, size matters less than location,” he said. “When I look at most big schemes, they are large today because they were successful and therefore were extended.

So for us it is not necessarily about ‘big is better’. For example, St Lazare in Paris is only 11,500 sq m but it represents some of

Klepierre’s Laurent Morel: “I remain very optimistic”

the most desirable retail space in France.”

Klepierre has also invested heavily in digital integration and trials at its centres and Morel said that “constant transformation” was a continuous process to keep shopping centres vibrant. “This is an old industry, with the first modern malls opening in the 1950s, and yet 60 years on, the same locations remain successful. But if you look at the retailers in our malls of 20 years ago, many of them are not there today. So you must always be ready for change, and we believe digital is another change, a significant and deep change, especially for how retailers operate.”

As a result Klepierre has not created a special digital division but instead has integrated digital into its business, he said. “I remain very optimistic. Real estate remains vital to retailers and is the most profitable channel,” Morel said. “It is not good news for every shopping centre of course but it provides a real opportunity if you can create a leading position in great locations.”

Barcelona boost for Neinver partnership TH REAL Estate, on behalf

of TIAA-CREF, has bought a 50% stake in a new outlet mall currently under development

by Neinver in Barcelona. The deal strengthens the strategic joint venture announced earlier in 2015 between Neinver and TIAA-CREF to create a leading outlet platform in Europe. The joint venture also owns outlets in France and Poland.

Viladecans The Style Outlets is located close to El Prat International Airport, just 15 minutes’ drive from downtown Barcelona, with a local catchment area of 6.4 million residents.

The first phase of 19,800 sq m is scheduled to complete in 2016 and will provide 100 retail units.

Eduardo Ceballos, country head of Neinver Spain, said: “We are proud to develop this project together with TH Real Estate.

Based on our experience and leadership in the Spanish market, and thanks to its characteristics, brand mix and outstanding location, we are confident that Viladecans The Style Outlets will be a successful project.

Meanwhile, Barcelona Metropolitan Area is a strategic hub to bolster our leading outlet platform in Europe.”

Phase One of Viladecans The Style Outlets in Barcelona

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EMBRACE BRICKS THINK FLAMINGO We believe shopping centres are the crossroads of social experiences. They’re unique places where all aspects of life come together. Places to build relationships with customers. By driving excitement and inspiration we build customer preference, loyalty and conversion.

That’s why we add something to the bricks.

An unexpected idea that makes people remember that sensational Saturday at the mall forever.

And yes, that may take a thousand flamingos.

Create the opportunity.

Visit us at MAPIC in Cannes 18-20 November 2015 | Stand R7.D1 www.multi.eu

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WE ARE THE CENTRE OF RETAIL Visit us at MAPIC #P-1.G2

Discover more here at http://conferences.cushwake.com

11/10/2015 8:58:18 AM

mapic

NEWS

Sweden’s Mall of Scandinavia reflects current retail trends

Next at Friars Walk, Newport

FRIARS WALK WILL ‘DOUBLE SALES’ IN NEWPORT QUEENSBERRY Real Estate has opened its Friars Walk development in Newport, South Wales, with 85% of the 36,250 sq m of GLA pre-let.

The £117m (€165m) retail and leisure scheme is one of only a few new shopping centres to launch in the UK this year. Javelin and Cushman & Wakefield estimate it will double retail sales in the city, with an estimated footfall of 10-12 million per annum.

Designed by Leslie Jones Architecture, Friars Walk has opened on schedule with 25 of the stores, six of the restaurants and the eight-screen Cineworld multiplex cinema trading.

This includes the 8,360sq m full-offer Debenhams department store and other retail anchors H&M and Next, both 1,860 sq m.

Other stores include Topshop (1,400 sq m), New Look (930 sq m), River Island (1,100 sq m) and Mothercare (930 sq m), while restaurant operators Prezzo, Nando’s, Wagamama and GBK will also be welcoming diners.

Paul Sargent, chief executive and co-founder of Queensberry Real Estate said: “Friars Walk has turned around the retail and leisure offer in Newport, not only by attracting new brands to the scheme itself but by enticing occupiers back into the existing retail core.

Lettings agents for Friars Walk are Lunson Mitchenall, Cooke & Arkwright, Nick Young & Co and CBRE.

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N I BA I L - R o d a m c o launched Mall of Scandinavia in Stockholm on Thursday last week, representing a €640m investment and, at 101,048sq m, becoming the largest shopping centre in Sweden. The scheme represents the latest thinking and innovation from Unibail-Rodamco; its 224 stores include The Designer Gallery, a large Dining Plaza concept and four themed pop-up units.

The project also reflects UnibailRodamco’s strategy to invest in important cities rather than countries, said Lars-Ake Tollemark, managing director Nordic, Unibail-Rodamco. “Scandinavia is very stable economically and Stockholm is growing rapidly,” he said. “This is our largest-ever shopping centre investment and we expect within the next three years to attract 12 million visitors annually.”

Constructed in the emerging city district of Solna, Mall of Scandinavia is adjacent to the national sports arena, has road connections to the major E18 and E4 highways, plus a train station.

The shopping centre opened with only one unit vacant and is

Mall of Scandinavia’s Dining Plaza

host to 14 new market entries for Sweden, including Pull&Bear, Intimissimi, Disney, KIKO Milano and Lego. Other major brands include Michael Kors, Victoria’s Secret, & Other Stories, Cos, River Island, Tommy Hilfiger, and Zara.

Desig ne d by a rch ite cts Wingardhs, Benoy and BAU (Byran for Arkitektur & Urbanism), the centre is positioned across three distinct nodes — wind, earth and water — and features a 240-metre-long ‘flagship avenue’ with eight-metrehigh shop fronts. The centre also houses a new concept developed

by Unibail-Rodamco’s innovation incubator, UR-Lab, called

The Designer Gallery. This area for edgier fashion brands includes four pop-up stores on revolving leases, themed by a consultant, plus a lounge area, and services including personal shopping and a click-and-collect area with fitting rooms.

Olivier Bossard, chief development officer at Unibail-Rodamco, said: “The project reflects the three main trends we see: the rise of e-commerce; the importance of local ‘hero’ retailers; and the desire for destination retail. We have streamlined our portfolio accordingly, divesting mediumsized schemes and focusing on major centres in the 12 countries in which we operate.”

ECE goes green with Polish scheme ECE HAS completed its largest project in Poland to date, the 51,000-sq m Zielone Arkady in Bydgoszcz. Officially opened last week, Zielone Arkady houses around 200 stores for national and international retailers as well as a 400-seater food court.

On completion, the €145m scheme was sold to the ECE European Prime Shopping Centre Fund II, while ECE Polska has taken over the long-term management and the leasing of the scheme.

Zielone Arkady has attracted Inditex labels Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius and Oysho as well as LPP’s Reserved, Mohito, Sinsay,

Natural materials feature strongly at Zielone Arkady in Bydgoszcz

House and Cropp fascias.

The strong fashion line-up also includes Adidas, Benetton, C&A, Deichmann, Lacoste, Levi’s, Nike and Tommy Hilfiger while

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Swarovski, Swatch and Saturn add to the diversity of the offer.

The centre’s name translates as ‘green arcades’ and it has already been awarded a BREEAM certificate for sustainability standards because of its extensive interior planting, natural building materials and efficient ventilation, heating, and lighting technologies.

Leszek Sikora, managing director of ECE Polska, said: “Zielone Arkady’s unique architecture, the broad merchandise mix, the excellent infrastructure and accessibility as well as the certified sustainability of the building make it a special property in many ways.”

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11/13/2015 3:07:11 PM

mapic

NEWS TURKISH BRANDS SET OUT GLOBAL AMBITIONS MAPIC welcomes a gathering of Turkish retail giants that have set their sights on worldwide expansion. Fourteen brands including Avva, Chakra, So CHIC, Kigılı, Mavi, Penti, Collezione, Damat Tween, Faik Sonmez, Hatem Saykı, Karaca Porselen and Mudo are in Cannes for the event.

The number of brands represented in the trade mission, facilitated by Alkas with the support of the United Brands Association (BMD) and Ankara Chamber of Commerce, has almost doubled since MAPIC 2014.

Underlining Turkey’s role as one of the retail world’s powerhouses, the United Brands Association’s 150-plus members operate 65,000 stores totaling 3.8 million sq m, with 375,000 employees generating $42bn of annual turnover.

Chairman Sami Kariyo said almost two-thirds of the association’s members already trade outside Turkey, with more than 3,000 stores in more than 90 countries. And this global presence is expected to grow to 20,000 stores by 2023, the centenary of the Turkish Republic.

“Turkish brands are now present in the CIS region and Russia, in the Middle East and Gulf Countries, in North Africa, in Europe and the Balkans,” Kariyo said. “Our brands are continuously looking for new opportunities to enter new markets. Every country is a potential market for Turkish brands.”

Majid Al Futtaim showcases retail opportunities in Dubai

The Fashion Dome at the Mall of the Emirates

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UBAI-based developer Majid Al Futtaim is showcasing a raft of existing shopping malls and future developments in its first year as an exhibitor at MAPIC. The company, which counts the Mall of the Emirates among its portfolio in the Middle East, is exhibiting in Cannes for the first time after 20 years in operation.

Speaking to MAPIC News, chief executive Alain Bejjani said that the company is looking to the international market to share its vision for the future of retail property in the region.

He said: “MAPIC is a milestone every year, an opportunity to interact with the international industry. We’re about creating great moments for everyone, about providing the modern lifestyle in the Middle East.

“We want to touch people’s lives and give them the greatest retail experience.”

Bejjani said that there is a wealth of opportunities for international retailers looking either to make their first steps in the region or expand their base.

“We are constantly in contact with international retail brands,” he said. “Dubai is very busy at

OLIVIER Vellay has joined M&G

Real Estate as head of investment, Continental Europe. The appointment marks the start of renewed expansion in Europe for the real estate fund management arm of M&G Investments.

Vellay joins from Quarters Capital, where as founder he advised top-tier private equity funds on investments in France. Prior to this he was managing director, Europe acquisitions at MGPA’s real estate private equity arm.

He said: “I look forward to supporting M&G Real Estate’s expansion in a region which currently offers a highly diversified pool of investment opportunities.”

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Olivier Vellay, head of investment, Continental Europe at M&G Real Estate

Majid Al Futtaim’s Alain Bejjani

the moment, there’s a lot of business being done by international brands”.

Majid Al Futtaim operates 18 malls in the Middle East under three brands, and has ambitious plans to expand its presence in the region. It has a number of projects currently under development, including the Mall of Egypt, which is due for completion next year, and the City Centre Al Zahia in the UAE, scheduled for a 2018 opening.

It has also carried a major redevelopment of the Mall of the Emirates, a €300m project which was unveiled in September, and earlier this month marked the completion of the final phase of the City Centre Muscat project in Oman.

The company also operates over 60 Carrefour hypermarkets and 70 Carrefour supermarkets throughout the region.

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Thinking about expanding into

the USA? Visit us at stand

P-1.H68

Executive Briefing for Retailers Interested in Expanding into the USA Join us in our stand to learn how to assess and mitigate risks as you formulate your approach to contemplating a roll out of your retail concept into the USA. From formation of your business entity, to tax planning, employment and immigration issues, and brand protection, the Goulston & Storrs team will be on hand to answer all of your questions about expanding into the USA.

Wednesday 18 November 2015 | 11:00 a.m and 3:00 p.m.

Thursday 19 November 2015 | 11:00 a.m and 3:00 p.m.* *Enter our drawing from our client LXR & Co. to win a Louis Vuitton vintage bag.

Drawing to be held after our Executive Briefing at 3:00 Thursday.

For an appointment while at MAPIC, please contact Allison Glenn at aglenn@goulstonstorrs.com.

goulstonstorrs.com

mapic

NEWS

New York holds its position at top of retail rental charts

MK Illumination’s Michelle Moffitt

MK OFFERS RECIPE FOR A PERFECT CHRISTMAS MK ILLUMINATION has its own dedicated pavilion at MAPIC and believes the value of inspirational retailing to both retailers and landlords is particularly important during the festive season, when shoppers are looking for magical spaces to gather, meet family and friends and spend time.

Managing director Michelle Moffitt said: “Over the past few years we have seen an increase in demand from customers for more elaborate displays to entertain visitors and the Christmas wish lists of destination managers is growing. As well as dazzling displays of lights they are increasingly looking for engaging additions to their offer, such as theatrical Santa’s Grottos, interactive games, 5D films and augmented reality.”

And the perfect Christmas requires planning. “In our experience, retailers and centre managers too often underestimate the amount of time needed to design and create a marvellous Christmas environment,” Moffitt said. “Our designers are already thinking about the themes, colours and styles of the bespoke products that we will be installing 12 months from now.”

WAKE UP TO RUSSIAN RETAIL MORE than 250 delegates with an interest in Russian retail will meet for breakfast at the Majestic hotel on Thursday, November 19. Topics for discussion include creating difference in malls with the aim of stimulating increased occupancy.

The event, organised by Impress Media, is a long-standing tradition at MAPIC, with this being the 23rd year that it has taken place.

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EW YORK’s Upper 5 th is the world’s most expensive retail district according to the latest edition of Cushman & Wakefield’s Main Streets Across the World research. With rents reaching $37,700 (€35,350) per sq m per year the Upper 5th is nearly 50% more expensive than Causeway Bay, Hong Kong, the world’s second most expensive location.

The report tracks over 500 of the top retail streets around the globe, and 35% have seen rental uplifts over the past 12 months.

Avenue des Champs Elysees in Paris retained its crown as the most expensive retail location in EMEA, followed closely by London’s New Bond Street. Strongest rental growth this year

was recorded in Dublin’s Grafton Street and Covent Garden in London, as well as in top high streets in Milan and Rome.

However, high streets in Russia and Ukraine experienced sharp falls linked to the conflict between the two countries that yielded slowdowns in economic growth and retail sales.

Justin Taylor, head of EMEA retail at Cushman & Wakefield, said: “Improving employment prospects, rising real wages and healthier consumer confidence in advanced economies are set to offer more positive momentum for the retail sector.

“From an EMEA perspective, despite any economic and political uncertainties in certain countries, the retail market is expected to see further improvements.”

Centres adapt to local environment GLOBAL shopping centre architect HOK is showcasing two projects at MAPIC that highlight the need for shopping-centre projects to adapt to their immediate environment if they are to be both commercially viable and sustainable.

At The Exchange in Ghana’s capital Accra, Ghana-based developer and fund manager Actis is on site with the country’s first true mixed-use project, which incorporates a fourstar Radisson Blu hotel, offices and residential alongside 10,500 sq m of retail.

HOK vice-president Vance Thompson said the key to developing in emerging markets like Ghana is to be pragmatic. “It’s important not to be too aspirational — we’ve been conscious of the construction capabilities there and the project relies on locally sourced materials,” Thompson said.

At the other end of the scale is Marina Mall in Doha, Qatar, which will provide 110,000 sq m of retail inside the pebble-like structure. “We worked hard to bring new technology to enable the project, going beyond the current limits of BIM (building information modeling),” Thompson explained.

The structure brings managed amounts of natural light down into the mall where flowing water creates a calming ambience.

“Sunlight is the enemy there so the mall cuts through the structure like a crevice through a mountainside,” Thompson said.

Sunlight and water are a theme at HOK’s Marina Mall in Doha

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IT’S HAPPENING HERE

mapic

NEWS LUXURY UP IN KEY EUROPE MARKETS GERMANY, France and the UK have topped the expansion list for luxury brands this year according to Luxury Retail 2015, a new report to be launched by global property advisor CBRE at MAPIC at 14.00 tomorrow.

The three countries saw the most intense expansion by luxury brands across Europe according to the report. In Germany 46% of luxury brands either launched into, or expanded their presence in the country. France saw 38% of luxury brands expanding there, and the UK 31%.

The expansion is part of an overall increase in the sales of luxury goods — up by 13.4% across Europe, according to the report.

The growth has been driven, in part, by the fact that 70% of all Chineseled luxury purchases are now bought overseas with Chinese purchasers accounting for 30% of luxury spend worldwide.

The study also showed that luxury brands need to better engage their customers digitally.

“There is a growing role for technology in luxury retail,” said Andrew Phipps, executive director and head of retail research and consulting EMEA at CBRE. “Some websites are quite sterile but now there’s more interest in engaging via the web and understanding the product and story of the brand,” he said.

The report follows focus group discussions with luxury consumers in Milan, London and Paris as well as a study of luxury retail in New York, Mumbai and Lagos.

SCPG in acquisition mode to meet demands of China’s middle class

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H I N E SE d eveloper SCPG is on the hunt for further acquisitions as it continues to take advantage of China’s fastest growing income bracket — that of mid-to-high earners. According to McKinsey by 2020 middle class consumers will total 700 million in China.

SCPG owns and manages 33 shopping malls in the country, seven of which are still under construction. One opens next year, followed by two in 2017, three in 2018 and one in 2019.

The growth will mainly come from the company’s Incity format, which is aimed at the midto high-end family consumer and focuses primarily on fashion.

Leo Ding, chairman and chief executive officer at SCPG, said there would be both expansion and improvements of existing centres. “We will improve the quality and increase the size and number of shopping malls in China and will look for opportunities

SCPG’s Leo Ding (left) and Blackstone’s Lawrence Hutchings

to purchase more shopping malls to speed our growth,” he said.

SCPG, which has the US’s Blackstone as its largest shareholder, said ambitions were big. “We would like as many as possible but it depends on the opportunities,” Ding said.

SCPG will also introduce smart internet services and wifi within its centres that will, for example,

help customers find their cars and manage restaurant queueing.

As well as Incity the company operates Inreach, its communitybased shopping centre; Inplace, its neigbourhood service centre; and SCPG Center, its mixed-use scheme format.

The company changed its name from SCP Group to SCPG in March this year.

THE PARTICIPANTS of the annual Cycle To MAPIC charity event arrived at the steps of the Palais des Festivals yesterday after a tough four-day ride. The cyclists, known as Club Peloton, rode the 820 km from Barcelona to Cannes to raise money for children’s charity Coram. The ride has been held for the past three years, in which time it has raised a total of £100,000. One of the participants, CBRE chairman for EMEA retail Malcolm Dalgleish, said: “We’ve had more people than ever taking part this year, the group was fantastic. It’s a great event that’s growing every year.”

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READY?

mapic

NEWS

Fosun teams with Resolution to target investment in Europe

The Honfleur Outlet Centre in Normandy

C ShopperTrak’s Bill McCarthy

NEW TOOL TO TRACK SHOPPER BEHAVIOUR CONSUMER behaviour insights and location-based analytics firm ShopperTrak has launched a new tool for retailers that it claims will bring accurate traffic data into one platform, allowing them to make business decisions more easily.

Aimed at large-format retailers from malls to department stores and entertainment complexes the Large Format Reporting tool allows information to be visualised across a range of formats including heat maps, graphs and charts.

Traffic can be collated across entire estates, at individual store level and across specific zones such as entrance and exit points. This then allows large-format retailers to benchmark performance and identify traffic flow and shopperbehaviour patterns.

“As the relationship between commercial properties and their tenants continues to evolve it’s crucial that managers have accurate and reliable data at their fingertips,” said Bill McCarthy, CEO of ShopperTrak EMEA.

HINESE investment group Fosun Property has formed a joint venture with the UK’s Resolution Property to exploit factory outlet and shopping centre investment opportunities across Europe.

Building on Resolution’s strong track record of managing value-add investments in European retail property, the new joint venture will target Western and Central European markets, especially gateway locations in the United Kingdom, Germany, France, the Netherlands, Belgium, Spain, Scandinavia, Poland, Hungary and Czech Republic.

Resolution Property reports strong activity across its existing retail assets with the 8,000sq m phase 2 of the Rosada Fashion Outlet in

Roosendaal, Netherlands, almost 50% pre-let ahead of its opening in May 2016. And more than 40% of units in the 12,000 sq m first phase of the newly acquired Honfleur Outlet Centre in Normandy are in legal hands or advanced negotiations. Phase 1 of the development, a joint venture with SHEMA, the French public/private partnership, is due to open in early 2017.

Michel Nangia, principal at Resolution Property, said: “The demand from top European brands for strategically-located, high-quality outlet centres remains strong, reflecting high footfall and healthy customer spending power in key regional markets. This is supporting the ongoing delivery of our business plans for current assets.”

Art adds a human touch to retail THE INTRODUCTION of art and culture into shopping centres will be a theme explored at MAPIC this year, including works and displays from several companies opening up the opportunities to enhance the retail environment through art.

Galerie 208 is a new venture and something “exciting, valuable and new in the retail arena”, said project partner Nadine Castagna, founder of consultancy Castagna & Partners.

“We believe that there is a huge opportunity to make venues more appealing and attractive to buyers, sellers and shoppers alike.”

Patricia Chicheportiche is developing POPup Galerie 208 with Castagna and the company has already organised events in Paris, at a mall in Bergamo, Italy and for department store Printemps.

“I am convinced that contemporary art, with a wide range of artists and media, can introduce a powerful human link between the retail business and its consumer,” Castagna said.

This week during MAPIC the Signatures Gallery in Cannes is welcoming the work of the sculptor Thierry Renault — known in his artistic guise as Reno. Reno, who divides his

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time between his workshops in the Paris region and in Brittany, said his work — primarily in stone for this show — highlights “love, affection, passion and dance”.

Gabriel Harros, gallery director at Signatures, added: “I strongly believe in his work and his sensitivity. The sensuality that emanates from his sculpture is beautiful.”

Another independent artist, Florianne Lisowksi, is also in Cannes. Lisowski has worked on a number of commercial art projects — for example with fashion retailer Chevignon — and has also exhibited in Cannes at the International Contemporary Art Festival.

Paris-based Manifesto meanwhile acts as a ‘cultural operator’ for companies wishing to introduce art but who do not have the experience or time to deploy such projects. Manifesto designs, develops and produces cultural events and it has become a partner for urban and real estate development.

“We assist in the design and deployment of strong artistic and cultural dimensions that enrich the local roots of their project,” said the company.

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RETAIL IN ITALY: LET’S DO BUSINESS.

MAPIC mapic ITALY

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Wanda Commercial Properties is a global leader in the field of commercial real estate.

It currently has a portfolio of 135 Wanda Plazas across China, with a total leasable property space of 26 million square meters by the end of 2015.

【2016 OPENING PROJECTS】

成都蜀都

南昌万达茂

湖北荆门

湖南湘潭

台州经开

OPENING DATE

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黑龙江鸡西

牡 丹 江

内蒙古通辽

西宁海湖

青岛港区

OPENING DATE

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吉林延吉

辽宁盘锦

漳州台商

四川遂宁

徐州铜山

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2016.04.29

2016.07.15

2016.09.09

2016.05.28

2016.07.22

2016.09.09

2016.06.03

2016.07.22

2016.09.30

2016.06.10

2016.07.29

2016.10.21

2016.06.17

2016.08.05

2016.10.28

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【2016 OPENING PROJECTS】

四川资阳

济南高新

内蒙古乌海

广东湛江

吉林四平

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湖北十堰

安徽亳州

浙江义乌

乌鲁木齐

合肥瑶海

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江西上饶

安徽宿州

成都青羊

东莞虎门

北京丰台

OPENING DATE

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2016.06.17

2016.08.05

2016.11.25

2016.06.18

2016.08.12

2016.12.02

2016.06.25

2016.08.26

2016.12.10

2016.06.25

2016.09.02

2016.12.16

2016.07.01

2016.09.09

2016.12.22

NEWS ROMANIA SEES RETAIL GROWTH IN 2015 RETAIL turnover in Romania has risen by up to 15% in 2015, according to new research from Colliers International, as economic stability and rising wages have boosted consumer confidence. In turn, retailers are reacting by relocating nonperforming stores to locations with better traffic and visibility, especially in the key cities of Bucharest, Brasov, Timisoara and Constanta.

Avia Park set for expansion after successful first year

A

VIA PARK, the largest shopping centre in Europe, celebrates its first birthday at the end of this month, and it is already showing good results and further potential.

Opened in Moscow in 2014, Avia

Park occupies a strategically important site — on Leningradskoe shosse, which connects the city centre with Moscow International Airport — with a GLA of 230,000 sq m.

The mall has already established itself as a location where

In Bucharest alone 130,000 sq m of new retail space is due for completion in 2016 with 100,000 sq m due in other cities. “According to Outlooks, Colliers’ new research publication, the total retail inventory in Romania is forecast to add another half a million sq m by 2020,” Liana Dumitru, associate director retail agency at Colliers International Romania said.

the world’s leading brands can launch flagship stores and fashion anchor tenants include the only three-storey Debenhams store in Russia as well as H&M, Zara, Mango, Adidas Originals, Nike, Puma, Reebok, Auchan, OBI, Decathlon, MediaMarkt, Hoff and M.Video. Some 300 stores are trading, with more due in 2016.

Avia Park also features the largest leisure offer under one roof in Moscow with 20 attractions including Russia’s only KidZania as well as a Karo Sky17 multiplex and two unique entertainment concepts — Arena Pilotage and Claustrophobia.

Designed as a four-level shopping and entertainment centre with two levels of parking, the mall has two galleries off an atrium dominated by the world’s largest cylindrical aquarium, while the roof level offers panoramic views over Russia’s capital city.

Avia Park in Moscow

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M2 ITALIAN DESIGN FURNITURE THE FIRST THEMATIC COMMERCIAL CONCEPT FOR FURNITURE AND DESIGN ITALIAN BRANDS. AGORA WORKSHOP

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Contact: Metroquadro srl - phone: +39 0541 52977 e-mail: info@m2arredoedesign.it M2_216x137.indd 1

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EUROCOMMERCIAL IS LANDLORD OF THE YEAR, AGAIN EUROCOMMERCIAL Sweden has won the coveted Landlord of the Year award in October 2015 for the second time in the last three years. The finalists were nominated by five of the country’s leading retailers, with the ultimate winner selected by the 600 members of the Nordic Council of Shopping Centres.

The jury commended Eurocommercial for its “exciting and well-managed shopping centres”, as well as its “open communication with tenants”, thereby creating “some of the most appealing retail destinations in Sweden”.

Retail sales turnover in Eurocommercial’s malls is very strong, up 5.8% over the last quarter.

Unibail-Rodamco targets new city markets across Europe

U

NIBAIL-Rodamco is to focus on the Mall of Brussels, adjacent to the city’s Heysel Stadium and the Uberseequartier Hamburg Port developments next year as it embarks on its next round of major schemes.

The projects represent new city markets for the company, which is primarily concentrating on cities with populations of 400,000 and above, in locations with strong economies around Continental Europe, especially the eurozone, according to chief operating office Jean-Marie Tritant.

“There is still a range of potential cities for us to develop or invest in,” Tritant said. “We were delighted to win mandates for Brussels and Hamburg but development takes a long time and can be very complicated, so we will 115_MILLMAN_N1_PIC-p1 also look at acquisitions.”

Tritant cited the acquisition of German landlord mfi in as an example of Unibail-Rodamco moving to “acquire a platform in a market if we do not already have one”, but said that any potential project had to meet the company’s stringent financial model before investment.

“One of the key elements is that we need to have the opportunity to introduce features such as our Designer Gallery, Dining Experience and also potentially the Fresh! Market food offer,” he said. “We recently opened Polygone Riviera, Cagnes Sur Mer, and while that is an openair project, completely different to our Mall of Scandinavia scheme, it also demonstrates the thinking behind our new retail destinations.”

The entrance to Polygone Riviera

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NEWS IKEA SLIMS DOWN FOR OXFORD STREET SITE THE TREND towards smaller stores is set to take a new turn on London’s Oxford Street as furniture giant IKEA discusses taking a modest space — by comparison to its existing stores. Retail Acquisitions is in discussions with the retailer to sell the ground floor of BHS, the general merchandise retail chain it bought from Sir Philip Green for £1 in March this year.

The move will be a trial for IKEA and is understood to be one of several tests that it will undertake in the UK this year and through 2016.

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Location is not the only key to successful retail

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ETAILING is no longer purely based on location and retailers must focus on creating compelling offers and “giving consumers a reason to come”, according to independent advisor Chris Igwe, founder of consultancy Chris Igwe International.

He said that while location remains important, landlords and retailers have been successful in creating off-pitch destinations that are attractive to shoppers, in cities including London and Paris. This, he believes, provides a model at odds with the old “build and they will come” philosophy.

“In developing schemes, developers really need to examine the reason for the mall in the location they have chosen,” he said. “In Asia we have witnessed the very substantial space allocated to food and beverage and leisure. But everywhere, companies are grappling with the same challenges.”

Igwe also feels that sub-trends are emerging, including the way brands have embraced celebrity tie-ups and endorsements, from H&M collaborating with fashion designers through to Kanye West’s relationship with Adidas.

“Retailers and brands are further ahead than landlords,” he said.

Chris Igwe: “Retailers and brands are far further ahead than landlords”

“Perhaps it’s not quite as sexy to create the relationship with a destination but I still feel it could be done.”

Finally, Igwe said he would like to see agencies move away from a brokerage philosophy to more of an advisory role, helping clients in a transparent manner.

“Of course people have targets but we should be looking to meet the requirements of the retailer, not the requirements of the deal,” he said. “That might mean advising a retailer against a store but it is a more consultative and pro-active approach.”

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Arabian Centres opens doors to Saudi Arabia

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A LL DEV ELOPER and operator Arabian Centres has chosen this year’s MAPIC to launch a campaign to promote Saudi Arabian shopping destinations to the international market.

The company is unveiling the KSA Advantage campaign in Cannes to highlight the opportunities of doing business in the Kingdom.

Following MAPIC it will run over the next 12 months, and include a number of special events aimed at showcasing the potential the country offers to international retailers.

Arabian Centres chief executive Simon Wilcock described the campaign as a “call to action for international retailers”.

He said: “The coming years will see a significant shift to organised retail in the Kingdom, driven by international retailers entering the Kingdom’s vibrant retail space. For those brands looking to enter or grow their footprint in the Middle East’s largest retail market, the potential rewards are vast.

“Clearly there are challenges to entering this market. But by launching our campaign, we aim to help smooth the path for retailers looking to tap into the enormous potential that Saudi Arabia has to offer.”

Arabian Centres, which is owned by Fawaz Alhokair Group, operates 17 retail properties throughout the Kingdom of Saudi Arabia, with some two million square feet of space under construction.

Arabian Centres’ Simon Wilcock

Carrefour lands at Orly CARREFOUR, the world’s second-largest retailer, has opened its first store in a French airport — Paris’ second airport, Orly. The 168 sq m store has 3,000 SKUs and is aimed both at the food shopper and the traveler. It also has an instore bakery, like the majority of its high-street outlets.

This is a Carrefour City format

and is set to benefit from the 35,000 passengers who pass through the airport’s South Terminal on a daily basis. The move means Carrefour joins rival supermarket Casino, which has stores in Toulouse and Marseille, as a landside airport retailer.

In the UK, Marks & Spencer has branches in Gatwick and Heathrow airports, among others.

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NEWS DINNERY POPS UP IN BREMEN GERMAN developer Metro Properties caused a stir in the city of Bremen when it opened a pop-up store for an online gourmet food business.

Metro Properties, which is in Cannes for MAPIC, teamed up with the German food e-tailer dinnery to provide shoppers with a physical experience of the online brand.

The store was opened in the Bremen Weserpark shopping centre in the centre of the city, shortly before dinnery — the brainchild of entrepreneurs Marcus Labe and Ricardo Diaz — was featured on the TV show Dragon’s Den in German Hohle der Lowen.

Its design was based on the shipping box that customers receive when they order goods from dinnery.

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McArthurGlen moves to grow German operations

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UTLET centre operator McArthurGlen, the European leader in its sector, is to reinforce its position in Germany by taking a majority holding in Factory Outlet Centre Ochtrup, in north-west Germany.

The centre, currently owned and operated by Thomas Dankbar of Hutton Holding, spans 18,000 sq m and has more than two million shopper visits a year, in an area where 13 million people live within a 30-minute drive of the scheme. It is home to 65 shops with brands that include Nike, Adidas. Lacoste, Esprit and Tom Taylor, among others.

McArthurGlen already has two outlet centres in Germany, in Berlin and Neumunster, near Hamburg and following its in-

vestment in the Ochtrup centre it will open a new scheme in Remscheid, between Cologne and Dusselfdorf, in 2017.

Gary Bond, director general of

Factory Outlet Centre Ochtrup

www.kotkaoldport.com

Finland’s First Waterfront Designer Outlet Village Please come and join us at stand P-1.K65. Palais 1 for Champagne on Wednesday 18th November from 4pm Much more than a retail destination Marina | Hotel | Restaurants | Cinema | Apartments | Museum

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development at McArthurGlen, said: “We are thrilled to work with Thomas Dankbar [of Hutton Holding] and his team, and have every confidence in the value of the many partner brands and the international outlet centre experience that we have.”

Bond added that permission is in place to expand the Ochtrup centre by 8,000 sq m.

mapic

The omni-consumer needs Playtime brings fun to both physical and digital the retail experience

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ETAILERS need to embrace emerging technology in their stores to serve the ‘omni-consumer’ shopper of the future, a new report said.

The report, Megatrends: What lies ahead for the European retail industry?, unveiled today by real estate agency Savills, said that while online sales are still rising, the physical store remains a “magnet for social interaction” and will continue to be core to the shopping experience.

Commenting on the report, Savills director of European research Eri Mitsostergiou said that shops must become like a “walkin-web-store”, where shoppers are offered “solutions, service or an engaging experience” if retailers are to keep up with changing consumer patterns.

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He added: “It is now imperative for businesses to cater to the principles and lifestyle of both the rapidly growing ageing population and the dynamic young consumer. We have seen how the most successful retailers in Europe have kept in step with these cultural changes, and have merged the digital and physical models of their businesses in an integrated channel.”

Savills says that with 20-25% of all sales likely to be done online by 2025, retailers will need to offer shoppers more from the store experience. One of the ways in which they can keep up with changing habits, it says, is to offer real-time micro-personalisation to customers by embracing technology such as near-field communication, geofencing and facial recognition.

PLAYTIME, the US-based

market leader in children’s playgrounds, is using MAPIC as a springboard to further growth in Europe.

The company designs and builds soft custom-made play equipment that is used by many of the leading mall owners in the US including GGP, Simon and Westfield. Shopping centres typically use the play areas to animate mall spaces and they have found that they become year-round drivers of footfall and dwell time, particularly for the highspending 25- to 34-year-old female demographic.

“We create areas that really encourage children to use their imagination and burn energy,” said creative director Jon Nor-

by, who founded the company in 1998. “Everything is handsculpted in soft foam,” he added. “Safety considerations are paramount and they’re easy to clean and maintain as there are no moving parts.”

Playtime’s playgrounds drive footfall in shopping centres

TODAY THE PRESENTATION OF THE LARGEST SHOPPING CENTRE IN EUROPE GBA: 390,000 sqm GLA: 230,000 sqm Location: Moscow, Russia Operating since November 28, 2014 AMONG ANCHOR TENANTS 3-STOREY DEBENHAMS | ZARA | H&M | KIDZANIA | AUCHAN | OBI | MEDIA MARKT | DECATHLON

18 NOVEMBER 2015 17.00 – 17.45 | Presentation at Agora Hall 17.45 | Welcome-cocktail at AVIAPARK stand # P-1.F61

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140_RM CONF_N1_PIC

PROGRAMME OF CONFERENCES

@MapicWorld #MAPIC

WEDNESDAY 18 NOVEMBER

FOLLOWING THE TRENDS Oxford room

TRAVEL RETAIL

9.30-10.30 How to turn transit zones into terminus retail destinations?

Co-org: McArthurGlen

OUTLET

10.30-11.30 Outlets as an exclusive shopping place: the new retail tourism hub Co-org: Advantail Sponsored by Outlet Resource Group

HIGHSTREET RETAIL

11.30-12.30 Highstreet retail, fun & food: reinventing human & cultural lifestyle Sponsored by Thor Equities

SHOPPING THE WORLD Champs-Élysées room

UK

9.30-10.30 United Kingdom: a boarding gate to Europe for international retailers?

Co-org : Cushman & Wakefield

CHINA

MAPIC INNOVATION FORUM Mapic Innovation Forum

RETAILTAINMENT

AGORA

(PITCHINGS)

(WORKSHOPS)

Retailtainment Pavilion

Agora

NICE / FRENCH RIVIERA**

9.30-10.45 How innovation & tourism can boost your business ?

Org: Nice Metropole

10.30-11.30 RREM Shangai by MAPIC: 2nd edition introduction

DATA

RRG GROUP / RETAILER PH

10.00-11.00 How to capture data for business growth?

Co-org: Hammerson

10.00-10.45 Latest trends in Russian retail driven by restructured and decreased consumption of 2015. Which shopping mall will be successful?

TERALYTICS*

Chinese experience: how to expand your business in China?

Co-org: CCFA

11.00-11.30 Human mobility insights for retailers derived from location based analysis of mobile network and credit card data.

PLAYTIME - 11.00-11.30 Engage your customers in creative play and how children bring their parents shopping

USA

URBAN FARMERS*

QUBICAAMF - 11.30-12.00

11.30-12.30 The Big Picture: The USA The world’s most influential retail market Co-org: Time Retail Partners Sponsored by Chico’s

11.30-12.00 Monetising empty commercial rooftop spaces with urban farms

MRI SOFTWARE*

The new retailtainment concept mixing digital with physical experience and the best driver for family entertainment centers are Bowling and Mini Bowling !

12.00-12.30 Automating Turnover Rent Calculations

SCPG

12.00-12.45 China within reach: Opportunities for expansion in China with SCPG

BREAK OPEN BOX SOFTWARE

13.45-14.15 - Implementing a mobile solution for your Real Estateportfolio-Atriumcasestudy

RELATED URBAN

MOVVO* - 14.15-14.45 FRANCE

RETAILTAINMENT 15.30-16.30 When shopping malls become amusement parks Co-org: RLI

LUXURY

16.30-17.30 Goldrush : the new Eldorados for Luxury brands - Live Debate Co-org: Women’s Wear Daily

Fighting Showrooming through omnichannel - some business cases

14.30-15.30 Bienvenue en France!

Retail real estate, brands, ecommerce & retail : what is the French touch?

OPEN STAGE SESSION 1 - CONIQ

RUSSIAN FEDERATION

WORKSHOP GOOGLE

15.30-16.30 Russian consumption market : key facts for growth Co-org : Impress Media Sponsored by FASHION HOUSE Group

MIDDLE EAST

16.30-17.30 Middle East: the answer to international retailers demands?

Co-org: RLI Sponsored by Arabian Centres

14.45-15.15 How to build better tenant relationships to maximise shopping centre performance?

15.30-16.30 How to leverage online marketing solutions to drive in-store traffic and revenue?

OPEN STAGE SESSION 2 - MUREO

16.45-17.15 - Mureo, the first digital platform focused on highstreetretailwithanauctioningsystem

CLIP’N’CLIMB

14.30-15.00 The new trend in active indoor leisure - Over 50 Fun Climbing facilities around the world

ISS/CITYWAVE

15.00-15.30 - Why artificial waves will implement not only a great value but more importantly a real “SURF LIFE STYLE” in your project.

WHITEWATER WEST INDUSTRIES - 15.30-16.00

Riding the Wave to the new Retail experience

AI SOLVE - 16.00-16.30

How do virtual reality and immersive reality can help differentiate and transform shopping spaces into entertainment and lifestyle destinations

16.00-16.45 Shopping Centers: the Italian way

16.30-17.00 - SkyZone: trampoline parks from the US

AVIAPARK SHOPPING CENTERS

17.00-17.45 Aviapark centre : a year of challenges and victories

17.30-18.00 - Walk-in rate: a new way to maximize store revenue with Placemeter

ARCH* - 18.00-18.30

Contact Contact :: Guillaume Guillaume DAMAY DAMAY -- guillaume.damay@reedmidem.com guillaume.damay@reedmidem.com

CNCC

SKYZONE FRANCHISE GROUP

PLACEMETER*

ARCH LED screens and lighting manufacturer: It is all about differentiation

14.00-14.45 Hudson Yards: Be in the Next

* Pitching

** Verrière Grand Auditorium

PROJECT NEWS 51 BOULEVARD HAUSSMANN, PARIS

Presented by Thor Equities Set within the heart of the ninth arrondissement of Paris near the flagship Galeries Lafayette department store, 51 Boulevard Haussmann represents a rare retail opportunity in one of the French capital’s premier shopping districts.

Commanding an entire block, with over 30m of frontage along Boulevard Haussmann, 51 Boulevard Haussmann combines history, space, accessibility and location to provide a true trophy property.

Built in 1866 and fully renovated in the early 2000s, the premier multilevel retail space was formerly home to the Paris flagship of Benetton. Each year more than 42m shoppers visit the surrounding area, making it one of the top destinations for retailers and locals alike.

51 Boulevard Haussmann is situated very close to Havre Caumartin metro station, one of the city’s busiest stops, as well as numerous bus lines. With updated architecture and ample space, 51 Boulevard Haussmann is a truly great retail opportunity.

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IRAN MALL

Presented by TAT Group Iran Mall is the first project of its kind to have been delivered in Iran and in the wider region. Located between the two mega cities of Tehran and Karaj, Iran Mall is designed to offer 250,000-sq m of GLA including a 20,000 sq m hypermarket, a 3,000 sq m fashion square and a 10,000 sq m food court served by 20,000 car spaces accessible from all floors. The development also includes a 20,000 sq m exhibition area, a theatre and three commercial towers.

Additional facilities include a luxury car showroom, ice rink, roof-top restaurants and cafes, sports halls, 14 cinema screens, two five-star hotels, a musical fountain, a crystal atrium, a Persian garden, a traditional souk and even a helicopter landing pad.

Located in an area that houses Iran’s youngest demographic, Iran Mall is expected to draw on a wide catchment drawn by its luxurious and multi-faceted facilities.

A Luxury, Lifestyle, and Leisure Destination coming to life in the world’s wealthiest country Place Vendôme is an upcoming USD 1.25 billion mixed-use development underway in the world’s emerging luxury market, Qatar.

Place Vendôme is a project of United Developers, a group of four Qatari investors who partnered to align their expertise in retail, real estate, construction and contracting. United Developers envision Place Vendôme as an example of the entrepreneurship that will define the next generation in shopping, dining and entertainment experience.

The project broke ground on March 17 2014 and is slated for opening in the third quarter of 2017. The 800,000m² development will host two five-star luxury hotels, serviced apartments, a mall featuring up to 400 different retail outlets and a central entertainment amphitheater. Amongst the many precincts in the mall, a luxury precinct

mapic

will feature some of the world’s leading brands in flagship stores.

Depicting ‘Luxury, Leisure and Lifestyle’ the project’s architectural language draws inspiration from Europe’s most romantic city, Paris.

It reminisces the famous high-end shopping street, Rue de la Paix, of which Place Vendôme is the starting point. Place Vendôme will also feature a canal running through it directly from the sea, making for a beautiful open plaza experience with cafes and restaurants overlooking the water.

Located in Qatar’s emerging master development and home to the host stadium of the opening and closing of the 2022 FIFA World Cup™, Lusail City, Place Vendôme aims to become the new center of attraction for regional and international residents and visitors seeking a combination of varied entertainment and retail choices in one place.

Contact: Carol Sabbagha - Marketing Manager c.sabbagha@placevendomeqatar.com

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Brilliant & Bright Future Mall

Hotel

Exhibition

Office

This spot of massive perfection for many first-times in Tehran, is on a 1,700,000 m2 total area and a 32.3 hectare site, with 255,000 m2 Net Leasable Area; the first, in planning, developing, owning and managing as a luxurious single property, this is a multi-fuel powerhouse for all ages.

The luxurious Car Showroom The Persian Garden The Diamond-Shaped Fashion Court The Musical Fountain The Crystal Atrium The Persian Theme Bazzar 25,000m2 F&B 3,400m2 FEC Contact us:

14 Cinema Screens 1,800m2 Ice Rink 50,000m2 for a 5-star plus a special 5-star hotel 20,000 Parking Lots 20,000m2 Hypermarket A Helicopter Landing Space Several Sports Halls 20,000m2 exhibition area in 4 levels A 3,000 seat Amphitheatre 2 trade Centers A 3,000m2 university for training the staff of the mall are just a brief introduction to this gigantic dreamland.

Tehran Office: (+98) 21 88664510-17

Frankfurt Office: (+49) 6970798614

Join Us in Mapic

Dubai Office:(+971) 44356270

in fo@ ira n - m a l l. ir

m a r k e t in g @ i ra n - m a ll.i r

Cannes, Riviera 7 at R7 .l

On 18 -20 November

PROJECT NEWS BOLOGNA HIGH SPEED STATION, BOLOGNA

Presented by Grandi Stazioni An ultra-modern station designed to improve traffic in this important railway node, the new high-speed terminal is directly integrated into the urban environment, linking the Bolognina district to the historical centre. Thanks to the underground facilities for most high-speed trains, the new terminal will be able to completely reorganise the whole railway node of this city.

The high-speed station has three underground levels. The AV Hall on the intermediate floor (level -2), will host a modern Food Hall for travellers and visitors, with traditional and street food; a mix to draw the city’s food lovers.

mapic

FASHION HOUSE, ST-PETERSBURG

Presented by Fashion House Group Located right by the ring road of the second largest city in Russia, Fashion House Outlet Centre St Petersburg is being developed on a 12ha site close to Pulkovo Airport and Gorelovo railway station, giving it access to a total catchment area of 5.2 million people in a 90-minute drive time.

The centre will offer 20,260 sq m of GLA, 120 store units and parking for 1,050 vehicles. Its architectural theme is Amsterdam and the Low Countries, with which the city of St Petersburg has had trading and cultural links for centuries.

Fashion House Outlet Centre St-Petersburg is already attracting interest from both international and domestic retailers, and many of them — including Nike, Adidas, Puma, Reebok, Kanzler, Meucci, Henderson, Enzo Brera, Ralf Ringer, Occasions, Mascotte, 7 Camicie, Shele and Imperia Sumok - have already committed to open stores.

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An exciting food experience OLD WILD WEST Steak House and Brewery Pub, the casual dining leader with more than 120 restaurants in Italy and abroad.

VISIT US AT STAND R7.B11

OLD WILD WEST is a brand of

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Complete MAPIC Innovation Forum programme on page 32

From online-to-store, click & collect, and omnichannel to mobile shopping and big data, new technologies are impacting retail outlets, transforming the relations between brands and consumer, and opening up new opportunities. MAPIC is engaging with these changes via its dedicated pavilion called the MAPIC Innovation Forum (MIF), where conference speakers and exhibitors will showcase their new concepts and solutions.

EXCLUSIVE CONFERENCES

EXCLUSIVE WORKSHOPS

How to capture data for business growth?

Wednesday 18 November, 10.00-11.00

Google How to leverage online marketing solutions to drive in-store traffic and revenue?

Wednesday 18 November, 15.30-16.30

The Omnichannel experience: connecting shoppers or connected shopping?

Thursday 19 November, 10.00-11.00 Prospectives: Retail real estate.

Go shopping tomorrow!

Thursday 19 November, 6.45-17.45

Access to Riviera 7

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China Connect State of 020 in China trends & best practices by China Connect Thursday 19 November, 15.30-16.30

PROJECT NEWS LISBOA PARK, LISBON

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DHAHRAN BOULEVARD, DHAHRAN

Presented by Bogaris Portugal´s Capital city, Lisbon, has a catchment area of around 2,816,000 inhabitants in its metropolitan area. Lisboa Park will be the first retail park within this area of the city, on the extension to Avenida de la Republica which, through Campo Grande is a direct access to the heart of the city.

Located by the site and giving direct access to the project, the North-South traffic axis makes the location a strategic point which distributes more than two million people.

The project is developed over a plot of 41,000-sq m with a GLA of 25,000-sq m.

Presented by Arabian Centres Arabian Centres, a leading developer, owner and operator of international standard shopping malls in Saudi Arabia, is launching another major project in the Eastern region of Saudi Arabia. Dhahran Boulevard, a part of the Mall of Dhahran complex in Al Khobar, is beautifully located in the hub between Dhahran, Al Khobar and Damman and represents another Arabian Centres flagship retail mall.

The 150,250 sq m development will be the Rodeo Drive of the Kingdom, a brand new thoroughfare lined with palm trees and water features populated by premium retail and dining offers. Planned to open in 2017, together, the Mall of Dhahran and Dhahran Boulevard combine to form one of the largest retail spaces in the GCC with over 300,000-sq m of retail space.

123_CHAUSSEA_N1_PIC DIRECTEUR DÉVELOPPEMENT : Philippe GODBERT philippe.godbert@chaussea.fr +33(0)6 03 84 27 56

la Mode, le Choix, le Prix !

RESPONSABLE DÉVELOPPEMENT :

+ de 300 MAGASINS 40 OUVERTURES PAR AN MAGASINS EN SUCCURSALES SURFACE DE 800 À 1400m DÉVELOPPEMENT INTERNATIONAL : BELGIQUE , ESPAGNE ...

Pierre CARRATALA pierre.carratala@chaussea.fr +33(0)6 87 82 53 85

ASSISTANTE DÉVELOPPEMENT : Astrid LAURE astrid.laure@chaussea.fr +33(0)3 82 46 85 11

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DIRECTEUR PAYS BELGIQUE ET LUXEMBOURG : Anthony GRIECO anthony.grieco@chaussea.fr +33(0)6 11 76 75 80

DIRECTEUR DÉVELOPPEMENT INTERNATIONAL : Stéphane GRIECO stephane.grieco@chaussea.fr +33(0)6 03 88 66 98

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PROJECT NEWS HOOG CATHARIJNE, UTRECHT

Presented by Klepierre The shopping heart of Utrecht is one of Klepierre’s major properties in the Netherlands. Hoog Catharijne is not only the geographic axis between the old city centre and Utrecht’s Central Station; it is the place to go for good oldfashioned Dutch shopping.

With 26 million visitors a year, it is the most frequently visited shopping centre in the Netherlands. But there’s more to experience under one roof: relaxation and recreation go hand in hand with the Vredenburg concert hall and the Hoog Catharijne cinema close by. The central location — next to Utrecht’s Central Station and bus station and with extensive parking facilities within walking distance — makes Hoog Catharijne and its 103 stores the retail heart of the Netherlands.

Hoog Catharijne’s shopping experience will become even more special thanks to the extension and refurbishment project planned for 2019. 80 new retailers will integrate to create the largest mall in the Netherlands: a shopping experience on 100,000-sq m of GLA. Movie theatres, several towers, a casino and 600,000 sq m of offices will further enhance this fashionable destination. This project is part of a vast urban renewal plan that also calls for an expansion of the train station to accommodate 100 million passengers a year by 2030.

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AREN’PARK, CERGY-PONTOISE

Presented by Groupe Financiere Duval Carried out by CFA Ile-de-France (Groupe Financiere Duval), the Aren’ Park retail park will develop 30,000 sq m of retail and leisure space in Cergy-Pontoise along the A15 highway. Aren’ Park retail park will comprise a hypermarket, 14 mid-sized retailers, six shops, a hotel, two restaurants and 850 parking spaces. Handover is planned for late 2016. It forms part of the 57-ha Plaine des Linandes” Mixed Development Zone (MDZ) which will eventually include an ecodistrict of 1,500 new homes, an ice rink, retail, leisure activities, services and a business incubator.

Sports infrastructure constitutes an important part of this new urban area: the Salif Keita Stadium and the Val-d’Oise Tennis Centre are already established there and the new development will include the Aren’Ice international ice rink alongside the existing Decathlon store.

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Complete Retaitainment programme on page 32

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In a dedicated retailtainment pavilion, entertainment experts will showcase their projects and demonstrate how entertainment has become an essential and attractive component for shopping areas. With 30-minute speaking opportunities, they will present how their business is key to the real estate industry.

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Access to Palais -1

When Shopping malls become amusement parks Wednesday 18 November, 15.30-16.30 – Oxford Room

EXHIBITORS AND PITCHING SESSIONS

L NA IO AT RN TE IN

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FEATURE CHINA

Luxury will benefit from China’s growing middle class

The Armani store in Shanghai

The retail market in China has seen huge growth in recent years, creating opportunities for international players looking for further growth overseas. Liz Morrell reports

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NTERNATIONAL retailers are reporting successful launches in China, in spite of the reported economic slowdown in 2014. One of them is New Look, which initially launched on the online Tmall marketplace in September of that year before opening its first physical stores in the country. It has already ramped up its expansion plans in China a number of times and onleases already signed will see 85 stores in the country by its financial year-end next March.

Speaking at the company’s half-year results announcement New Look chief executive officer Anders Kristiansen said the brand had been welcomed by Chinese consumers and attributed strong growth to its expansion in the country. “Our Chinese stores continue to perform well as customers react favourably to our fashion-forward offer,” he says.

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Although momentum slowed in China somewhat in 2014 the market was still seeing healthy growth according to Retailing In China, a report published by Euromonitor earlier this year. Rising consumer demand for a higher quality of life, coupled with rising disposable incomes, helped to fuel growth. Moving into 2015 a further slowdown in the economy has meant many fearing bigger cuts in spending however.

In the short term, that slowdown has affected luxury retail in the sector despite the fact that luxury has an 87% penetration in China. This according to a recent report from CBRE on the changing landscape of Chinese retail published in November 2015. The report says that given the recent sluggish performance of the mainland luxury market, luxury retailers are generally adopting a cautious stance towards expansion in the domestic

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FEATURE

MAPIC launches its second RREM Shanghai event today THE SECOND Retail Real Estate Market Shanghai by MAPIC will be launched today at 10.30, as the market opportunities are outlined at a special session in the Champs Elysees room at the Palais des Festivals.

The session will also include details on the growth of domestic consumption, travel retail and retail real estate development and availability.

Among the speakers are Mario Bauer, CEO of Vapiano Franchising International, Jia Hao, deputy general manager leasing at Wanda Group, Richard Li, vice-president global and licensing at Aeropostale, Mario Manna, general manager at Camicissima Shanghai Trading and Lucy Wu, vice-secretary general of RREM co-organiser China Chain Store & Franchise Association.

The Nanning Wanda Plaza

market despite the fact that developers of high-end retail properties don’t seem to be responding with a corresponding slowdown in the pace of development.

Luxury retailers in China know they have to do more.

“Consumers are placing greater importance on the experience-aspect of retail properties, and the individualisation of products. As such, luxury retailers have been upgrading their store premises to improve service and raise the quality of product displays and customer shopping experience,” the CBRE report says.

But any slowdown is likely to be short-lived. “China’s domestic luxury market still has enormous potential; the industry sector is expected to benefit from the growth of the middle class, female shoppers and youthful consumers, as luxury retailers seek to narrow the price gap between domestic and overseas markets,” the report continues.

Meanwhile there is growth elsewhere, significantly the result of CBRE the impact of internet retailing, with many retailers going online for the first time — either with their own online shopping portals or on B2C platforms, for example Tmall. com and JD.com. According to Helen Mak, senior director of Colliers International: “The central government has been very supportive of e-commerce and has introduced measures to speed its development.” This should mean Chinese retail sales can move forwards despite the general slowdown. “That in turn will attract more local and overseas retailers to establish a footprint.”

The growth is also fuelled by Alibaba Group Holding’s continued dominance in the market, vividly illustrated by the €13.2bn of sales the company achieved during its 24-hour discount Singles Day, on November 11 — up 60% on last year. “This day demonstrates the power of domestic consumption and the Chinese consumer’s strong demand for international products,” Alibaba chief executive Daniel Zhang says.

The Chinese Wanda Group also plans to take advantage of e-commerce and has announced plans to invest RMB20bn (€2.9bn) over five years into developing and building the world’s largest O2O (online-to-offline) ecommerce company. The platform will span nine areas as well as a range of 15 smart services, including smart cinema and smart dining, which will connect online users with offline retailers. The project will tie in with the group’s hefty retail presence. The company operates China’s largest department store group with 99 stores in major cities across China that spans a floor space of 2.6 million sq m in total and will be hoping to align the online and offline potential of its Wanda Plazas, which it wants to bring to all cities across the country.

By the end of this year the real estate arm Wanda Commercial, the world’s largest real estate developer, will have opened 135 Wanda Plaza projects in China with a combined annual footfall of two billion. The company is hoping to grow this to 500 Wanda Plazas and an annual footfall up five-fold to 10 billion by 2020.

This will include a focus on a number of regions. In September Wanda Group signed a strategic co-operation agreement with Yunnan province to invest more than RMB95bn in the region. This includes building 20 new Wanda Plazas and cultural tourism projects over the next four years as well as a similar agreement with Henan provincial government in Zhengzhou to spend RMB120bn in the next five years to build at least 16 Wanda Plaza and cultural tourism projects.

September also saw the company sign a deal with Suning Commerce group, China’s largest retail business empire with more than 1,600 physical stores, which will initially open 40 stores at Wanda Plazas that are already open or about to open.

The Chinese market may be slowing but there is still dynamic growth to be seen yet.

China’s domestic luxury market still has enormous potential

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FEATURE INNOVATION

Hammerson’s high-tech retail and leisure centre Les Terrasses du Port

New tech: handle with care Real innovation can be hard to come by and retailers and developers should beware of some of the claims made by purveyors of new technology. John Ryan reports

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OT all technology which claims to make life better for shoppers and result in incremental sales should be trusted. So what should shopping-centre owners and retailer developers be looking out for? There are, of course, good reasons for embracing technology, but there are plenty of areas that might be treated with caution.

Pamela Wolf, director strategic innovation southern Europe at Salesforce.com, says that it’s a matter of what shoppers want: “I believe that customer expectations are much higher today than shopping centres, or retailers for that matter, think they are. The expectations bar is set through customer interactions across many brands and services spanning various industries. For example, if you’ve had wonderful service from Macy’s or Ama-

zon, you neither understand nor accept why every other customer service department out there can’t perform at the same level.” She adds: “Retailers and shopping centres can get too caught up in technology and shiny new toys. It’s not great when they expect that their customers will automatically opt-in and want to play on the technology. The biggest problem is that technology isn’t the end of the story — it’s what enables the next level of interaction.”

Practically, this could mean anything from lighting to flats screens. LED lighting, for example, has done much to improve both the quality of light and the way in which it is used in shopping centres and shops over the past decade and today it is widely accessible. When a new piece of technology becomes available, what’s

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FEATURE We know that what is key now is to engage shoppers, not just to send them things Bastien Leal

important is how it is used. The question of relevance to specific shoppers has to be asked, too.

Digital technology has brought with it the availability of data which, according to Heather Hooks, vice-president of marketing at Teralytics, can bring problems for both retailers and shopping-centre owners: “Data people are drowning in data and starving for insight,” she says.

Teralytics provides information about shopper hotspots using information gleaned from mobile-phone signals.

On top of this it overlays data about where shoppers actually live, based upon where their mobiles spend most of the time. All of which implies that meaningful information can be generated about where shoppers shop, how often and when. It’s a little like having a person positioned on every street, counting the shoppers and then collating the results.

This is the kind of sophistication that shopping-centre developers can tap into and is another, non-customerfacing use of technology that is increasingly proving useful for those in the business of finding appropriate locations for retail.

At developer Hammerson, data collection is effected across centres in the UK and France via a mix of beacons that monitor in-mall shopper traffic and an app that customers can download which offers everything from retailer promotions to extended parking. “It’s progressively replacing the loyalty card in our centres,” says Bastien Leal, director of marketing and communications at Hammerson in France, says. He adds: “We know that what is key now is to engage shoppers, not just to send them things.” It’s a point that seems likely to gain further

INNOVATION FORUM HOSTS HOT TOPICS TECHNOLOGY is having a massive impact on retail and property alike, and the MAPIC Innovation Forum will explore emerging trends and strategies for an omnichannel world.

Key sessions today include a panel debate on data entitled How To Capture Data For Business Growth as well as pitching sessions by some of the sector’s most interesting startups.

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TECH COMPANIES TAKE TO THE MAPIC STAGE BUILDING on the success of its first edition last year, MAPIC Open Stage, a crowdsourcing operation that allows MAPIC delegates to choose conference topics, has returned with two new winners. Technology companies Mureo and Coniq have been chosen to give speeches during a special pitching session at MAPIC. MAPIC Open Stage is a competition enabling retail property professionals to suggest conference topics on the theme of innovation. Visitors to the mapic.com website were asked to vote for their favourites.

“MAPIC Open Stage is an opportunity for innovative companies of the retail sector to present their concepts,” MAPIC director Nathalie Depetro said.

“This year, the use and retrieval of data were core preoccupations of the retail property industry. Those topics will also be relayed in the MAPIC Innovation Forum programme.”

Ben Chesser, CEO at the UK’s Coniq, will present How To Build Better Tenant Relationships To Maximise Shopping Centre Performance” on Wednesday, November 18 at 14.15. Edouard Detaille, managing director at France’s Mureo, will present The First Digital Platform Focused On High-Street Retail With An Auctioning System, on the same day at 16.45.

traction and serves to show that innovation in retail developments is about rather more than putting a few highresolution screens into a location and hoping for the best.

Technology can affect so many aspects of retail and can be shopper-facing or retailer/developer-informing. And it is still evolving in ways that might not have been anticipated just a few years ago. The perils of being an earlyadopter are well documented. There is, however, a balance between being ahead of the curve and being late to the game. Experience and a degree of cynicism will probably be needed to tread this fine line effectively.

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