Mapic 2015 news 2

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Thursday 19 November 2015

www.mapic.com

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CHINESE OPPORTUNITIES

A panel of retailers and developers discussed expansion prospects in China p.8

RETAIL MEETS LEISURE

Apsys is at MAPIC showcasing its retail and leisure scheme Neyrpic in Grenoble p.10

COUNTRY OF HONOUR

Casandra Properties is among the record US delegation at MAPIC this year p.21

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Mall of the Netherlands Meet us at Riviera 8, stand R8.E7

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CONTENTS NEWS

IT’S HAPPENING TODAY EVENTS

6 Garage; Ulmart; Citycon; Vadistanbul; Pinkberry; Apsys; Intu; Metro Properties; Westfield; Mega Outlet; RMB Westport; Casandra Properties; Freedome; Nakheel; IKEA Russia; Sonae Sierra; and more...

• Retailing USA. Opportunity Awaits Verriere Grand Auditorium

Palais-1

• Flash Mob 12.00 - 13.00 One-hour networking session gathering retailers and developers

FEATURES 31 Italy Italy is ready to spend again

11.00 – 12.00

Retailers Lounge Palais-1

34 Retailtainment Prepare to be retailtained

• Final Press Conference

MAPIC Innovation Forum Palais-1

• MAPIC Awards Gala Dinner

Grand Hyatt Cannes Hotel Martinez

17.45 19.30 – 22.30

CONFERENCES • OMNICHANNEL 10.00 – 11.00 The Omnichannel Experience: Connecting Shoppers Or Connected Shopping?

MAPIC Innovation Forum Palais-1

• POP UP STORE The New Flagship Retail Model

11.00 – 12.30

Oxford room Palais-1

• SUB SAHARAN AFRICA 11.30 – 12.30 Sub Saharan Africa: Is The Magic Formula Luxury Or Mass Market?

THE TRADITIONAL formal opening of MAPIC 2015 took place yesterday morning as Reed MIDEM’s Nathalie Depetro and Filippo Rean joined representatives from sponsors Thor Equities and other guests at the ribbon-cutting ceremony outside the Palais des Festivals in Cannes

Champs-Elysees room Palais-1

• REQUALIFIED RETAIL AREAS 14.30 – 15.30 Re-enchant Retail Areas: From Abandoned Areas To Urban Retail Parks – The New Shopping Dream Oxford room Palais-1

• PROSPECTIVES 16.45 – 17.45 Retail Real Estate. Go Shopping Tomorrow!

+ hedule

MAPIC Innovation Forum Palais-1

• ITALY 17.00 – 18.30 MAPIC Italy: Official Introduction – Retail Real Estate In Italy – Building Sites: Full Speed Ahead!

Sc rence Confe me program P26

Champs-Elysees room Palais-1

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The official MAPIC daily newspaper Thursday 19 November 2015

Director of Publications Paul Zilk Director of Communication Mike Williams EDITORIAL DEPARTMENT Editor in Chief Mark Faithfull News Editor Graham Parker Sub Editor Julian Newby Proof Reader Debbie Lincoln Reporters Ben Cooper, LIz Morrell, John Ryan Technical Editor in Chief Herve Traisnel Deputy Technical Editor in Chief Frederic Beauseigneur Graphic Designer Carole Peres Head of Photographers Yann Coatsaliou / 360 Media Photographer Michel Johner Editorial Management Boutique Editions PRODUCTION DEPARTMENT Publishing Director Martin Screpel Publishing Manager Amrane Lamiri ADVERTISING CONTACT IN CANNES Laurianne Di Cecca 06 17 47 70 58 laurianne.dicecca@reedmidem.com Reed MIDEM, a joint stock company (SAS), with a capital of €310.000, 662 003 557 R.C.S. NANTERRE, having offices located at 27-33 Quai Alphonse Le Gallo - 92100 BOULOGNEBILLANCOURT (FRANCE), VAT number FR91 662 003 557. Contents © 2015, Reed MIDEM Market Publications. Publication registered 4th quarter 2015.

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EMBRACE BRICKS THINK FLAMINGO We believe shopping centres are the crossroads of social experiences. They’re unique places where all aspects of life come together. Places to build relationships with customers. By driving excitement and inspiration we build customer preference, loyalty and conversion.

That’s why we add something to the bricks.

An unexpected idea that makes people remember that sensational Saturday at the mall forever.

And yes, that may take a thousand flamingos.

Create the opportunity.

Visit us at MAPIC in Cannes 18-20 November 2015 | Stand R7.D1 www.multi.eu

NEWS ONLINE RETAIL ON THE INCREASE ACROSS RUSSIA RUSSIA’s largest e-tailer Ulmart has pressed ahead with long-term expansion plans with the completion of a fulfillment centre in St Petersburg and a further three new sites in the pipeline.

Speaking to MAPIC News, Ulmart chairman Dmitry Kostygin said that his company was building the “fulfillment centres for the next generation” to embrace an increasing appetite in Russia for online shopping.

Construction started last year on the latest Ulmart fulfillment centre in St Petersburg and was completed earlier this month. In the short term the company also plans to open another two centres to serve online orders and delivery in St Petersburg, and one more in Moscow.

Ulmart is expanding via a combination of its own construction projects and partnerships with other developers. Kostygin said the company was at MAPIC to meet potential partners from the international market.

“We want to give people an idea of what we’re about and what we need now,” he said.

Cannes debut signals global growth for Canada’s Garage The Groupe Dynamite team: Lucy Checksfield (left), senior director real estate USA; Anna Martini, president; Mark Girgis, vice-president of international; and Miguel Simoes, franchise manager international

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ANADIAN teen girls fashion brand Garage made its MAPIC debut yesterday showcasing the brand ahead of a major expansion that will see it treble its international footprint outside of North America.

The brand — owned by Groupe Dynamite — currently operates 250 stores, 145 of which are Canada, 71 in the US and the rest in the Middle East. It plans to grow from 34 stores outside of North America to 120, with Europe and South America as major targets, with a mix of company owned and franchise stores depending on opportunity.

Casualwear brand Garage, which celebrates

its 40th anniversary this year, has a denim bias and is aimed at 16-year-old girls. Garage sits alongside fellow female fashion brand Dynamite, whose model customer is a 28-year-old woman, and which celebrated its 30th anniversary this year. Targeting an older customer, Dynamite has more of a work-wear bias.

Anna Martini, president of Groupe Dynamite, said: “The experience of MAPIC has been great and it’s a great place to showcase the brand and meet different people.”

Martini said Mexico would likely be the first new market for the brand, adding: “We are working on Mexico right now.”

East countries lead growth in Europe

Ulmart’s Dmitry Kostygin

EUROPE is seeing a new wave of shoppingcentre development, according to research from Cushman & Wakefield, with 1.4 million sq m of new floorspace completed in the opening half of 2015 and another 4.2 million due to come on-stream before the end of the year.

In its European Shopping Centre Report the property consultant forecasts that Russia,

Turkey and Poland will account for 61% of total added space, followed by France and the UK. By the end of 2016, an estimated 9.7 million sq m of new space will have been constructed across the continent.

Head of EMEA retail Justin Taylor said: “The second half of 2015 and into 2016 will bring a shift in this focus, and we will see some very sizable projects come on-stream.”

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HIGHLIGHTS

Day 1 of MAPIC saw a wide range of countries including the US, China, Middle-Eastern nations, emerging and mature markets come together to do business

The Palais des Festivals

Networking on the stands

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Citycon in Cannes to attract brands to Nordic territories

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INNISH shopping centre operator and developer Citycon is at MAPIC to meet with international brands after completing a “game changing” acquisition that saw it become the largest

retail player in the Nordic region.

In May Citycon completed the €1.5bn acquisition of rival Sektor Gruppen, the second largest shopping centre owner in Norway, in a deal which chief executive

Marcel Kokkeel said filled the “missing link in our geography”.

The acquisition took Citycon’s total assets under ownership to €4.8bn, with a total catchment of 25 million people in the region.

Kokkeel said that a key priority for the company was to attract new retail brands into the region and act as an “ambassador” for the Nordics. He added: “We are focusing more and more on big cities; we love urban, it’s part of our philosophy to serve the shopping needs of city people. In the Nordics people use public transport a lot rather than cars, so we put our centres near key spots like metro lines and tram lines.”

“We are now the only company in Europe who can offer the total Nordic area in our portfolio; we want to bring new retailers in and show them the opportunities.

There’s no reason for international retailers not to be here”.

The company has recently completed a €250m extension and refurbishment of its Iso Omena centre in Helsinki, and has a number of new builds in the pipeline.

It has also entered into a forward-purchasing agreement with TK Development, which is building an open-air centre in Koge in the greater Copenhagen area. The Straedet project will comprise 38 retail units, cafes and restaurants and is due for completion in 2017 when Citycon will take the keys.

Citycon’s Marcel Kokkeel

Vadistanbul grows its own catchment VADISTANBUL is a multi-use scheme that promises to bring a new dimension to Istanbul’s shopping-centre scene.

The 424,000-sq m project is being developed by a consortium of Artas, Aydini and Invest. According to director Alpay Cepni, the 108,000-sq m shopping centre will be the first in Istanbul to effectively grow its own catchment. “There will be 30,000 people

working on site in the offices, as well as the residents in 2,500 apartments and a five-star hotel, so Vadistanbul itself will be the equivalent of a town of 42,000 people,” he said.

The design by Iki Design and SOM makes maximum use of the project’s riverside location with restaurants and cafes lining the landscaped terraces leading down to the river.

And Vadistanbul promises to be Istanbul’s

A packed MAPIC panel session Taking a break with Uplace

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best-connected shopping centre, located on the ring road leading to the new international airport. The developers are spending €40m to extend the Istanbul Metro to the site and €11m on road improvements providing improved connections.

Phase II will open at the end of 2016 while phase III, which includes the big-box retail, will complete in May 2017.

Catching a lift with McArthurGlen

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NEWS

‘Forget what you hear about China’, conference is told

Ibrahim Ibrahim

ACQUISITION WILL TAKE PORTLAND TO NEW MARKETS PORTLAND Design Associates, the London-based branding, retail strategy and design consultancy, has been acquired by the global architect firm Perkins+Will.

Portland managing director Ibrahim Ibrahim said that the company would continue to operate under its own brand, but that the relationship with Perkins+Will would allow it to extend its services beyond the conceptual side of design into delivery. He added: “It will allow us access to markets we hadn’t entered before.”

Portland had worked alongside Perkins+Will before the acquisition and Ibrahim said the firm’s policy of developing “deep expertise” in the sectors it serves would now extend to retail.

Portland, whose clients include British Land, Heathrow Airport, St Pancras International, Diageo, CNN and TDIC, is best known for crafting brand and retail strategies that future-proof their clients’ business by anticipating changes in how customers shop in and interact with, places.

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HANGHAI continues to be the gateway for international retailers entering China and the country continues to offer great opportunities for expansion, China Chain Store & Franchise Association’s Lucy Wu told delegates at a session yesterday morning.

“We will launch a report in April with partner CBRE, which will identify Shanghai as the numberone choice for most overseas retailers,” she said. “However, the situation is less positive in tiertwo and -three cities where many shopping centres have not been developed well.”

Wu chaired a panel which featured Wanda Group deputy general manager of leasing, Jia Hao, who said that Wanda opened 26 centres in China this year and planned 54 more in 2016. He added: “The situation in China is different from

China panel: Richard Li (left), Mario Bauer, Mario Manna, Jia Hao and chair Lucy Wu

Europe. Retailing is dominated by malls. On average, construction takes just 20-22 months for one of our malls.”

R icha rd Li, vice-president global and licensing at fashion retailer Aeropostale, said the company had over 300 locations outside the US and Canada and was looking to open in China.

Mario Bauer, CEO of Vapiano Franchising International, said his company had spent 18 months preparing to open in

China, including learning about the market and employing a Chinese management team.

“Forget what you hear, the Chinese market remains very dynamic,” added Mario Manna, general manager of Camicissima Shanghai Trading.

The second Retail Real Estate Market, powered by MAPIC, will take place in Shanghai from June 15-16, 2016. Over 600 participants are expected across the two days of the event.

Brands ‘must be part of the story’ WHAT does a retailer look for in a new mall? Location and footfall are important, but according to Ryan Patel, vice-president, global development at frozen yoghurt retailer Pinkberry, there is more to it than this.

“What you’re trying to do is to partner with the mall. It’s about what we do to fit in as part of the story,” he said. For Patel the best mall developments are about more than “just putting a lot of competitors together”.

Qatar’s Place Vendome

Pinkberry is on the expansion trail. It has 270 outlets in 23 countries, from the Middle East Pinkberry’s Ryan Patel

Music in the Palais

to the Mall of America in Minneapolis. Europe is now firmly in its sights with franchise groups in London and the north of the UK ready for the opportunity.

Patel pointed to relationships as the core of effective expansion: “We’re in Macy’s stores in Herald Square [the Macy’s flagship on Manhattan’s 34th St], Union Square in San Francisco and Atlanta. That doesn’t just happen by going in and saying ‘we’d like some of your best space’.”

Down to business

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NEWS WELCOME ONLINE DON’T FIGHT IT MALL developers should look at online retail operations as opportunities for incremental sales, not as a rival channel to be feared, according to Dr Oliver Breiden of Metro Properties in Germany.

He cited online meal provider Dinnery, that now has a physical presence in the Metro-owned Bremen Weserpark mall: “This store isn’t really meant to sell, but to stimulate sales for Dinnery online and to provide additional reasons for shoppers to come to the mall.”

The store takes the form of a black box, similar to the boxes used to fulfill customer orders.

Breiden said that since opening in September, online sales in Bremen of Dinnery products have risen sharply and that this kind of online/offline co-operation may represent a possible new avenue for mall owners. “We have free parking. You can have a coffee and maybe buy something.

Why not combine this with what people are doing online? It’s about convergence.” He added: “If there’s an online sale to be had, why fight it?

We need to combine.”

Neyrpic will be ‘a meeting of business and nature’

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EVELOPER Apsys has chosen MAPIC to unveil ambitious plans for a leisure and retail destination in Grenoble, France.

Led by noted architect Edouard Francois, the designs for the Neyrpic project, situated in the Saint-Martin-d’Heres suburb of Grenoble, are based around a concept of blending the stark industrial history of the site with its rural, organic surroundings.

Sections of a derelict factory complex on the site will be retained and worked into the new structure, which will be adorned with plants and vegetation throughout.

Apsys director of marketing Eleonore Villanueva added that it will include a large leisure element, with features including a rockclimbing wall and a ferris wheel. Industrial containers placed around the exterior of the centre will showcase the various brands inside, and there will be a blend of wood and metal structures throughout.

Apsys programme director Gael Jungbluth said: “We are keeping the metallic structures of the factories and bringing in organic el-

Intu’s Spanish strategy pays off UK SHOPPING centre owner intu is on target to achieve critical mass in its Spanish business according to regional director Martin Breeden.

The year 2013 saw the purchase of one of Spain’s top-10 shopping centres — intu Parque Principado in Oviedo — and in early 2015 it was joined by intu Puerto Venecia in Zaragoza. Next in the pipeline will be intu Costa del Sol and Breeden said the intention is to develop a portfolio of six or seven dominant centres in Spain.

Apsys’ Eleonore Villanueva

ements. It’s a meeting of retail and nature, leisure and the city.”

Apsys is aiming for delivery of the scheme in 2019. The French developer, which is active throughout Europe, has recently secured €30m of funding for the first phase of the Neyrpic project.

“The strategy is the same as in the UK: to build a nationwide brand and take advantage of economies of scale,” he said. “We characterise our centres as ‘retail resorts’ where we can build a fantastic customer experience with great events.”

And Breeden said all the indications are that this approach will pay off in Spain as it has in the UK. “We wanted to go into a market that had scale and relatively low barriers to entry,” he said. “Even though it was a difficult time when we went in, we recognised that Spain had a young population and great infrastructure.”

Intu regional director Martin Breeden

The US Pavilion Russia’s Ulmart showcases its latest project

French cities at MAPIC

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The Prague Outlet will be the first premium outlet in the Czech Republic. Entirely different concept from any other outlet centre in Central and Eastern Europe, with exclusive luxury and designer brand mix, and picturesque Prague architecture.

Visit us at stand no. P-1.E59 www.thepragueoutlet.com

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WE ARE THE CENTRE OF RETAIL Visit us at MAPIC #P-1.G2

Discover more here at http://conferences.cushwake.com

11/10/2015 8:58:18 AM

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NEWS Westfield expansion ‘good for retail in London’s West End’

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ONTINUOUS reinvention is the strategy at developer Westfield, according to head of development John Burton. Citing the expansion of Westfield London, which will increase in size by 7,430 sq m by early 2018 (it opened in 2008) he says that developing existing assets, as well as building new schemes, is at the heart of Westfield’s activity in Europe.

“The expansion at Westfield London is demand driven, rather than us taking a punt on the market being that size,” Burton said. He added, however, that ex-

pansion and the creation of new shopping centres are not without their headaches, given the current trend towards ever-larger stores.

“There’s a lot of demand for the bigger space and the new space is very much spoken for,” he said.

“The problem with bringing new [smaller] brands into a centre is that unless consumers know the brand, they won’t shop it.”

Croydon and Milan are the two forthcoming projects in the Westfield pipeline, with the former due to welcome shoppers by 2020 and the latter by the final quarter of 2019. Burton says that the 140,000 sq m Croydon scheme will be “about 5-10% smaller

than Westfield London”, which will place a particularly heavy premium on the larger spaces. He adds that the offer will be aspirational, but will not be luxury, as in Westfield London.

The arrival of a pair of Westfield centres to the east and west of central London, with Croydon still to come, has been good for retail in the city’s West End, according to Burton: “It took the West End a long time to respond to what we did. Now, they’ve raised their game and they’ve added nearly another Westfield if you look at what’s happened in Regent Street and surrounding.

It’s been good all round.”

Westfield’s John Burton: “It’s been good all round”

THE TURKEY Investors Networking Dinner at the Majestic last night was an opportunity for sponsors AYD, Multi and Aerium Turkey to welcome investors, retailers and other guests with traditional Turkish hospitality.

Pictured are: Cuneyt Yavuz of Mavi (left); Alkas’s Avi Alkas and Yonca Akozer of AYD; Multi Development’s Hulusi Belgu; Penti and BMD’s Sami Kariyo; Emaar’s Ozan Balaban; BMD’s Ekrem Utku; JLL’s Tarkan Ander; and AYD’s Gunoz Atakan

Still room for development in Italy DIVERSITY is one of the hallmarks of the Italian shopping centre industry, a MAPIC conference heard yesterday.

Introducing the session Shopping Centres: The Italian Way, Italian Council Of Shopping Centres president Massimo Moretti said shopping centres are often referred to as a single product, the same in any country. But he asserted: “There are a lot of individual features in the Italian market that demand attention.”

CBRE’s head of research and marketing Raffaella Pinto addresses the conference

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CBRE’s head of research and marketing Raffaella Pinto told the conference that there were big differences between regions.

“Spending levels vary widely within Italy, and even within individual regions,” she said.

Because the vast majority of its centres have been developed since 1995, Italy has a more modern stock than many other major European markets, Pinto added.

But it still has room for more development. “Only Germany and Belgium have a lower density of shopping-centre space among the main markets,” she said.

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Le spécialiste français du réaménagement commercial des entrées de ville ZCN Ode Strasbourg à la mer Vendenheim Montpellier OUVERTURE 2018

OUVERTURE 2019

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FREY mène à Strasbourg et Montpellier les deux plus grandes opérations françaises de requalification commerciale d’entrée de ville frey.fr Retrouvez-nous au salon du MAPIC, Stand P-1.K51

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NEWS INTERACTIVE TOOL AIDS INVESTMENT DECISIONS CBRE and CBRE Global Investors have launched a new interactive tool at MAPIC that they say will help support investment decisions across Europe.

The tool enables investors and retailers to analyse key features of 126 cities with more than 250,000 inhabitants across the region, filtering by characteristics such as retail investment volumes and weighted expenditure.

The tool is aimed to help those looking for further expansion as well as those looking to decrease real estate risk.

Marije Braam, head of EMEA retail research and strategy at CBRE Global Investors, said the new tool would enable retailers and investors to make much more informed decisions than before and help with expansion plans and investment across Europe. “We think there are still many opportunities for retail investment, especially beyond the big cities. We want to provide our European and international clients with the strategic insight to better understand the diverse market dynamics in European cities. By working with this tool clients can aggregate information based on their own set of investment targets.”

Canada and Abu Dhabi firms join forces for Dubai project

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ESIGN International and Line Investments & Property — a division of Lulu Group International — have showcased the designs for their first working partnership, a major new mall project in Dubai.

The companies jointly unveiled the vision for the Avenues Mall, Silicon Oasis project at a special event in Cannes yesterday, ahead of the start of construction next year.

The scheme, which will have a total leasable area of 72,000 sq m and include a 10,299 sq m hypermarket, is due for completion in 2018. The mall will offer an experience based around leisure

and activity, and will be aimed at shoppers of all generations from the local catchment.

Speaking to MAPIC News, Line Investments general manager Marcello Larizza said: “Considering Dubai is a very competitive market and there are a lot of players, the question we asked ourselves is how we could make this different. We wanted to offer people a new experience with lots of entertainment and leisure.

We wanted to have lots of natural light in the scheme, which is missing in some places.

“We want to bring in new international brands,” he added.

The unveiling comes as global

The Silicon Oasis project in Dubai

Mega Outlet planned for Albania THESSALONIKI’s 15,000-sq m Mega Outlet shopping centre has weathered the storms battering the Greek economy with a strong focus on brands and low prices.

Sportswear has been a particularly strong performer, according to Mega Outlet president and developer Tony Verachas: “We have one of the best sportswear offers in Europe,” he said. “The whole industry’s there.”

And now the format is being

architect firm Design International is celebrating its 50th anniversary. It was founded in Toronto, Canada, in 1965 and has since expanded internationally with offices throughout Europe and Asia.

The firm is also leading on the Cleopatra Mall project in Cairo, and the Avenues Mall scheme in the Emirate of Sharjah. Among its major historical projects is the Morocco Mall in Casablanca.

Design International chief executive Davide Padoa said: “We are thrilled to celebrate the company’s 50th anniversary at MAPIC, a significant platform to showcase our major milestone”.

exported to Albania, which Verachas sees as a land of great opportunity. “Retail hasn’t kept pace with the country’s development,” he said. “There are only 13 sports stores for a country of 2.7 million people. It’s definitely under-retailed.”

In August 2015 Verachas bought an existing 50,000 sq m shopping centre in the capital, Tirana, and he is converting it to the Mega Outlet format to become the country’s only outlet mall.

Mega Outlet president and developer Tony Verachas

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STAND : R7.J15

Wanda Commercial Properties is a global leader in the field of commercial real estate.

It currently has a portfolio of 135 Wanda Plazas across China, with a total leasable property space of 26 million square meters by the end of 2015.

OPERATION OF WANDA PLAZA

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Wanda Plaza is a city complex product under Wanda Group and No.1 commercial real estate brand of China.

Wanda Plaza consists of the following: / Large-scale commercial center / High-grade hotel/Office building / Apartment / Residence / Public space

Large-scale Commercial Center is the core of Wanda Plaza, and consists of the large-sized indoor pedestrian streets where many international and domestic celebrated brands are displayed, as well as the large anchor stores such as department store, supermarket, theater, electric equipment, arcade, KTV, food and beverage. It combines many functions such as shopping, food and beverage, culture, entertainment, and exchange, provides the consumers with one-stop and diversified services, and is the large-sized commercial center and living center of a city or region.

Office building is the high-end facility for business functions of Wanda Plaza, which is built in line with international 5A standards, abstracts many a international and domestic celebrated enterprise set offices here, and drives the surroundings and forms the “Central commercial district”.

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POSITION Target all consumer group experiential Shopping Mall

Apartment and residence is the important supporting of the residential functions of Wanda Plaza. The highgrade residential, convenient traffic, and convenient living make Wanda Plaza attract a stable consumer group purchasing the fashionable and quality living.

High-grade Hotel is the important composing part of Wanda Plaza. Five-star, super five-star and top-class hotels are built respectively in line with the situation of city and region where the project is located.

Wanda hotel is one of the luxurious hotels of China, or even all over the world.

OBJECTIVE CLIENTS High-Grade Consumer Group

STATUS Public space: the large-scale outdoor space connects the urban trunks as well as the ground and underground transport, leads the passengers and vehicles in and outbound the commercial center, and provides the citizens with the large-sized recreation and leisure space.

RETAIL STORES RETAIL BRANDS FOOD AND BEVERAGE LEISURE AND ENTERTAINMENT

Medium and High-End Fashion Consumer Group

Modern Family Consumers

5,000 | OCCUPANCY RATE : 99% | AVERAGE DAILY TRAFFIC: 52,000 | AVERAGE DAILY SALES : ¥ 2.9million | COOPERATIVE BRANDS:

(Single Wanda Plaza)

(Single Wanda Plaza)

NEWS ‘Take Africa seriously before the tide turns’ industry is told

The Thomas Heatherwick design for Coal Drops Yard, Kings Cross, London

NEW RETAIL SCHEME FOR KINGS CROSS PLANS have been submitted to create a new retail scheme as part of London’s transformed Kings Cross district with the redevelopment of Coal Drops Yard, a complex running parallel to the existing refurbished building of the Central St Martins School, off Granary Square.

Around 30 retail units could be created in a building that was built in the 1850s to receive freight arriving from the north of England by train, to be redesigned

by Heatherwick Studio.

Spanning some 100,000 square feet, the revamped Coal Drops Yard will be adapted as a mixed-use shopping, eating and drinking and events space, and if planning is approved should be delivered around summer 2018.

“We want to create a retail space which is very different and which includes debuts by overseas retailers and bespoke formats,” said Peter Courtney, director at leasing agent Lunson Mitchenall. “Developer Argent has been regenerating the Kings Cross area and we have been working to create clusters of retail across the mixed-use space, serving the local residential and business community, Londoners and tourists.”

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ETAILERS must look at the opportunities offered by Africa now or risk losing out. That was the message from private-equity real estate fund RMB Westport at MAPIC. “Now is exactly the time to take Africa seriously and then when the tide turns you will be at an advantage,” RMB Westport director Michael O’Malley said. “Our message to retailers is do your homework and let us help you. It takes time to form relationships, so do it now,” he said.

The company predominantly operates in West Africa in Ghana, Nigeria and Angola and will move into the Ivory Coast next year and possibly Cameroon.

O’Malley said it was the company’s third visit to MAPIC. “In

the last three years we have been trying to deepen the pool of retail tenants. The demographics of the area suggest we can build a number of shopping centres but that’s not the case because we don’t have the tenants,” he said.

He said there are opportunities there for both mass-market and luxury retailers. “There is potentially a huge middle class in subSaharan Africa,” he said, adding that RMB Westport had already helped retailers including Debenhams, Mothercare and Hamleys to position themselves for entry into West Africa, with Hamleys about to open its first store in Nigeria.

O’Malley will be part of a panel discussion on sub-Saharan Africa at 11.30 in the Champs-Elysees room in the basement of the Palais this morning.

RMB Westport’s Michael O’Malley

Make your inspections in the cloud

Archaio’s chairman and founder Roy Judelson and Shari Reimer, sales director for Archaio North America

US FIRM Archaio is at MAPIC this week debuting its cloud-based inspection management platform for large retail property owners.

The system means owners and operators can replace pen-and-paper based inspections with mobile technology that allows them to

work from uploaded, exact-scale floor plans. Inspections can be carried out using barcode technology that provides greater proof that inspections have been carried out.

“We reduce liability, increase efficiencies and ensure guaranteed accountability of works as

well as productivity,” said Roy Judelson, chairman and founder of Archaio.

He added that savings can be huge. “Clients have already stated that just mitigating one litigation will pay for our system 20 to 30 times over,” he said.

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New York’s first outlet expects to attract seven million people Casandra Properties’ director of marketing Brian McGowan

Penti chairman Sami Kariyo

PENTI LOOKS TO INTERNATIONAL EXPANSION LIKE many other Turkish brands fashion giant Penti grew from a manufacturing base. As the third-biggest hosiery manufacturer in Europe it supplies about 10% of the UK market, providing privatelabel stock for major retailers including Primark and Marks & Spencer.

But according to chairman Sami Kariyo it has also become a major retailer in its own right. Penti has 300 stores in Turkey, which command 40% of the Turkish hosiery market, 16% of the swimwear market and 9% of lingerie.

Kariyo — who is also president of Turkey’s United Brands Association — said that he is looking for more international stores. Three years ago the US-based private equity house The Carlyle Group took a minority stake in Penti, partly to fund international growth, and the brand now trades from 100 sites abroad.

Kariyo said there are two main reasons why Turkish brands are keen to expand internationally.

“Some are approaching saturation in their domestic market,” he said.

“And there is a major problem with the depreciation of the Turkish currency; exporting is how we hedge ourselves and gain security.”

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MPIRE Outlets, the first outlet centre to open in New York City, is now more than 50% let ahead of its opening in the first quarter of 2017, its developer Staten Island real estate specialists Casandra Properties confirmed at MAPIC. The latest signing to the project is US outdoor clothing brand Columbia. The scheme is anchored by Nordstrom Rack and retailers including Nike and H&M have already been announced.

The 27,870 sq m centre will comprise around 100 stores. It is located at the base of the Staten Island Ferry Terminal and adjacent to the New York Wheel, the tallest observation wheel in the world. The 27,870 sq m of leasable space will comprise around 100 stores

including 2,790 sq m of food and beverage and a 465 sq m rooftop event space. The development also includes a 190-room boutique hotel.

“We are expecting a seven-million annual target footfall with the projects as a whole,” said Brian McGowan, director of marketing at Casandra Properties.

Empire Outlets will link with New York waterways after the company signed agreements to offer fast ferry services to various locations from its development projects.

“Tourists will be able to get to Midtown directly from our centre and we are also originating tours,” McGowan said. The closest outlet centre to New York currently is a twohour drive away, he added.

Having fun is a serious business IN THE newly instituted retailtainment area on the top floor of the Riviera, MAPIC delegates can try their hand at mini-bowling, courtesy of Qubicaamf, or take a spin in an F1-style car along a virtual racetrack thanks to Italian company Youngo. These are just a couple of the options on offer for mall-owners looking to put entertainment at the heart of their shopping centres.

And throughout yesterday glimpses were provided of an alternative world where the serious business of having fun was discussed. The re-

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tailtainment pitching area saw presentations on diversions that ranged from in-mall climbing areas provided by Exeter-based Clipnclimb, to surfing lessons on a perpetual two-metre-high wave from German company Citywave.

Retailtainment is gathering strength as another way of ensuring that shoppers stay in a shopping centre once they get there and today will see another group of innovators pitching ideas and products to developers and mall owners in search of novelty.

The retailtainment area is on Riviera 7.

mapic

NEWS

Freedome brings trampoline parks to European centres

I Hulusi Belgu, president of the Turkish Council of Shopping Centres

YOUNG POPULATION SHAPES TURKISH SHOPPING CENTRES TURKEY’s shopping centre industry has attracted large amounts of international capital and Turkish malls have garnered awards around the world. But according to Hulusi Belgu, president of the Turkish Council of Shopping Centres, it is still far too early to say the sector has reached maturity.

“There are still 22 cities in Turkey that don’t have a shopping centre and a large number of smaller towns that haven’t been touched yet,” Belgu said, implying that there is still plenty of potential growth.

“The Turkish population is growing fast and people want the best of everything,” he said. And he believes that this young demographic, hungry for the latest fashions and gadgets, meant that Turkey had overtaken many more established markets in terms of the quality of its shopping centres.

Belgu is also at MAPIC in his capacity as director of Multi Turkey, the Turkish arm of Blackstone’s shopping centre business. With a portfolio of 16 shopping centres developed since 2004, Belgu said “the company is now more focused on asset management rather than just development”.

F YOU thought trampolines were just for kids then think again. Freedome is a new concept for Europe from the originator of Sky Zone trampoline parks, which has plans to roll out the concept to shopping centres and retail parks across Europe.

The company launched its first trampoline park in Las Vegas 10 years ago and is currently the largest specialist in the category with 150 locations across six countries. It already has leases signed for new parks in the UK, Spain, Portugal, Germany and Norway and will have debuted in at least six new markets in Europe next year.

“We have taken our time to come to Europe because we wanted to come with something that was best-of-class and hope that the brand will become the trampoline park of choice across Europe,” said Lesley Hawks, vice-president of global development for the Sky Zone Franchise Group.

In the UK the first Freedome will open in Manchester’s Cheshire Oaks in early 2016. Between five and 10 a year are planned, with discussions with Westfield and others already under way.

“Traditionally trampoline parks have been children’s playgrounds but with Freedome we have extended the opportunity to an older demographic with

Sky Zone Franchise Group’s Lesley Hawks

a cool, edgy, urban approach,” she said.

As well as trampolines the parks — which range in size from around 1,300 sq m to 3,000 sq m — feature other facilities, including climbing walls, to further their appeal.

“We believe we have got the best offering for Europe in this category and want to capture the retail centre opportunity,” said Hawks. “Rents may be higher but volumes are higher too and we believe the opportunities are huge,” she said.

Retailers are ‘following the crowd’ RETAILERS’ location decisions are increasingly being shaped by both urbanisation and the widening polarisation between European cities, according to Redevco’s latest City Attractiveness report.

Of the 800 European cities ranked in the report the top 25 in the excellent category have remained relatively stable in the last three years, topped by Lon-

don and Paris respectively. German cities meanwhile occupy seven of the top 25.

Marrit Laning, Redevco’s head of research and strategy, said that bigger European cities were continuing to expand at the expense of more secondary urban locations and rural areas as urbanisation accelerates. “Soft factors, such as the presence of historic monuments

22

and tourist attractions and the representation of creative professionals in a population, are playing a growing role in the attractiveness of cities, drawing people in search of job opportunities and leisure destinations.

These gravitational forces have not gone unnoticed by international retailers who are following the crowd in their location decisions,” Laning said.

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NEWS New schemes due to make Nakheel Dubai’s largest retail developer

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UBAI is a hub of “sophisticated, educated” consumers offering international retailers a wealth of opportunities to expand into the region, the managing director for retail at one of the Emirate’s largest mall developers said.

Speaking to MAPIC News, managing director for malls and retail at Gulf-based developer Nakheel, Adnan Hegrat, said that sophistication of the retail market and the affluent population was a major driver of innovative new shopping developments, including a host of new space the company is rolling out.

Nakheel, which was behind the iconic Palm Jumeirah, is in the midst of a major long-term programme of retail property de-

velopment in Dubai, which will see some 1,395,000 sq m of new space added to its portfolio by 2020. The programme, which will see it become the largest retail developer in Dubai, represents a total investment of €3.7bn.

Among the new schemes in the pipeline, Nakheel is at the early stages of delivering the major 350,000 sq m Deira Mall, which will house 1,100 stores on the Deira Islands. It will transform an area of the emirate known as a historic site for trade and commerce.

As part of the wider Deira Islands works, 23.5 km of new coastline is to be created, including 8.5 km of new beaches. The works will make space for another ambitious Nakheel project, the Night Souk, which will house 5,000 retail

units along 1.9 km of waterfront space.

Hegrat said that its projects were “new blood” to Dubai’s retail of-

fering, and said that MAPIC was a key opportunity to interact with the international markets and embrace new shopping trends.

Nakheel’s Night Souk project in Dubai

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mapic

Russian shoppers are ‘ready to spend’

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USSIA still offers a wealth of opportunities for international retailers and long-term property investors despite recent political and economic instability, the head of one of the country’s largest developers has said.

Speaking to MAPIC News, IKEA Centres Russia managing director Armin Michaely said: “The market is still underdeveloped and there is a need for more retail property construction and more international retail brands.

The mood among retailers is still high; Russia is a country with a passion for shopping, people are ready to spend and there is a big appetite for entertainment and leisure shopping.”

Michaely said that IKEA Centres Russia is engaging with interna144_CBRE_N2_PIC

IKEA Centres Russia managing director Armin Michaely

tional retail brands and providing support for future tenants including legal advice and guidance on finding reliable partners.

The company currently operates 14 sites in Russia under the Mega brand, all anchored by IKEA stores. It is in the process of delivering three new malls, including Mega Mytischi, to the northeast of Moscow.

Tenant relationships key to mall performance

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ONIQ chief executive Ben Chesser took to the stage at the MAPIC Innovation Forum for MAPIC’s first-ever open-stage session yesterday to talk about the way technology can enhance tenant relationships which in turn drives shopping centre performance.

MAPIC delegates had voted Chesser’s as one of the two pres- Coniq chief executive Ben Chesser entations they most wanted to hear. “Landlords are learning that way thing, and sharing data with they have to get tenant buy-in for tenants is the key,” Chesser said, a successful loyalty programme,” pointing out that only a landlord he said. “You have to get them is in a position to provide metrics engaged and make sure they stay like average transaction values, representing a tenant’s market engaged.”

And for that to happen landlords share within a shopping centre. have to be prepared to offer retail- “The big question for the future is ers something in return for their how do we hold hands better with participation.

“It has to be a two- the tenants?,” he said.

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PROGRAMME OF CONFERENCES

@MapicWorld #MAPIC

THURSDAY 19 NOVEMBER

FOLLOWING THE TRENDS Oxford room

SHOPPING THE WORLD Champs-Élysées room

MAPIC INNOVATION FORUM Mapic Innovation Forum

RETAILTAINMENT (PITCHINGS)

AGORA

(WORKSHOPS)

Retailtainment Pavilion

Agora

BELGIUM DESIGN

9.30-10.30 Shaping the retail real estate era: smart experiences Co-org: BDP

9.00-10.30 Retail real estate in Belgium & Luxembourg: zoom on the next development projects Co-org: Belgian Luxembourg Council of Shopping Centers

SCANDINAVIA

10.30-11.30 Working, cycling, shopping: the Scandinavian way of life Co-org: Nordic Council of Shopping Centers

POP UP STORE 11.00-12.30

11.00: Pop up store: The new flagship retail model - Official presentation of the IFLS/ MAPIC Survey 11.30-12.30 - Upcoming retail: pop-up stores, commercial events, concept stores...what are the best physical solution for ecommerce ?

Co-org: IFLS

SUB SAHARAN AFRICA 11.30-12.30 Sub Saharan Africa: is the magic formula luxury or mass market?

Co-org & Sponsored by: RMB Westport

OMNICHANNEL

10.00-11.00 The omnichannel experience: connecting shoppers or connected shopping?

Co-org: INfluencia

XOVIS*

11.00-11.30 3D based people tracking

MOVVO*

11.30-12.00 Ways to leverage consumer behaviour data. How to collect that data (Indoor tracking) and what actions can be taken?

KOEZIO- 10.00-10.30

The next-gen immersive indoor theme park

AERODIUM TECHNOLOGIES

MOBIMO MANAGEMENT SA

10.00-10.45 FLON - A new district to experiment

10.30-11.00 Anyone can fly - entertainment for wide audience

ADVENTURE FACILITY CONCEPTS & MANAGEMENT LTD

11.00-11.30 - Adventure Concepts in Shopping Centers

OBERFELD SNOWCAP

11.00-11.45 Welcome to Canada - We are Open for Business

BANDAI NAMCO

11.30-12.00 Introduction of new standards in FEC - Flexible theming and educational content

SPAIN - 12.30-13.30 Spanish retail real estate market: focus on new projects Co-org: Asociacion Española de Centros y Parques Comerciales

NEWMARK GRUBB KNIGHT FRANK

12.00-12.45 U.S. Gateway City Trends

BREAK IMS* - 13.45-14.15 IMS sensory media - innovative marketing, innovative branding

CBRE UK

14.00-14.45 Luxury retail - a divergent market

ARCHAIO* - 14.15-14.45

REQUALIFIED RETAIL AREAS

14.30-15.30 Re-enchant retail areas: from abandoned areas to urban retail parks - The new shopping dream Co-org: RegioPlan

INVESTMENT

15.30-16.30 Shopping malls, outlet, highstreets...Where are the best retail places to invest?

TURKEY

14.30-15.30 Turkey: better, faster, stronger…

Co-org: AYD (Turkish Council of Shopping Centers)

POLAND

15.30-17.00 Polish your retail

The new standard in cloud inspection management

ARFORIA*

14.45-15.15 Emerging 3D technologies for developers and retailers

WORKSHOP 020 & OMNI-CHANNEL PLATFORMS IN CHINA 15.30-16.30 State of O2O in China Trends & best practices by China Connect

Entertainment and retail.

Examples and numbers

PROSPECTIVES ITALY

17.00-18.30 MAPIC Italy: official introduction Filippo REAN, Real Estate Director - Reed Midem Retail real estate in Italy Building sites: full speed ahead! Co-org: CNCC Sponsored by Promos, CDS and Cogest Retail

Contact : Guillaume DAMAY - guillaume.damay@reedmidem.com

16.45-17.45 Retail real estate.

Go shopping tomorrow!

CONIQ

15.00-15.30 What kind of ROI should we expect from a shopping centre loyalty program?

DEDEM AUTOMATICA 15.30-16.00 Youngo, the new Brand of Leisure

FORREC

16.00-16.30 Putting the Guest experience first in retail destinations

JORAVISION

FOOD & BEVERAGE

16.30-18.00 "À table !" for a delicious discussion between F&B retailers, restaurants & shopping malls - Bon appétit !

Co-org & sponsored by GHA

KCC - 15.00-15.30

BMD OF TURKEY

16.00-16.45 Unveiling the hidden power of Turkish economy

16.30-17.00 Retailtainment: Why and where do you start?

METROQUADRO SRL

17.00-17.45 M2 Italian Designer Furniture - Retail 3.0

WRAP UP & FINAL PRESS CONFERENCE

17.45 N. Depetro MAPIC Director * Pitching

mapic

NEWS Small cities re-think retail to counter Berlin competition

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HE PULL exerted by Berlin on domestic tourists is causing some of the smaller German cities to rethink their retail strategy, according to Dirk von der Ahe, head of leasing, Sonae Sierra Germany. “What we have seen in recent months and years is that tourism is more and more important for our [shopping] centres,” he said, pointing to the fact that in Berlin around 70% of the tourists at the weekend are from Germany.

“They come to Berlin for shopping and leisure and it’s a problem for the smaller cities. But it is a development and it’s a development that they have to deal with by adopting different strategies,” von der Ahe said, adding that this means secondary cities need to

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provide more readily for “everyday needs and concentrating on leisure. You can’t avoid people going to the bigger cities. It’s the same across Europe.”

Berlin is home to the Alexa shopping centre on the central Alexanderplatz, the city’s most visited development, with 56,000 sq m of selling space and 185 stores.

In 2017 it celebrates its 10th anniversary and von der Ahe said that this wi l l be t he first opportunity to adjust the tenant mix since opening and that the intention is to bring in more inter national

brands. “Sometimes you are imprisoned by your own success — there have been almost no tenants that have wanted to leave since we opened. We would love to add a further 30,000 or 50,000 sq m, but we would not get the planning for this.”

Sonae Sierra plans to open a new 275,000 sq m shopping centre in Nuremburg in 2019.

Berlin’s Alexa shopping centre

EUROPEAN MARKET REMAINS STRONG INVESTOR demand for retail property in Europe remains strong, according to BNP Paribas Real Estate. The firm estimates that €68bn of retail property has changed hands over the 12 months to September.

Germany has had a record year with €14bn of sales, which puts it ahead of the UK with €11.6bn of deals in the first nine months of 2015. But both capital and rental values are starting to level off in these core markets.

In France, which has seen €3.5bn transactions this year “the dichotomy between large agglomerations and mediumsized cities persists; strengthening demand for prime locations produces rent increases, while rents for secondary locations are stagnating or even declining” according to Thierry Bonniol, director of retail for Paris Ile-de-France.

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Complete MAPIC Innovation Forum programme on page 26

From online-to-store, click & collect, and omnichannel to mobile shopping and big data, new technologies are impacting retail outlets, transforming the relations between brands and consumer, and opening up new opportunities. MAPIC is engaging with these changes via its dedicated pavilion called the MAPIC Innovation Forum (MIF), where conference speakers and exhibitors will showcase their new concepts and solutions.

EXCLUSIVE CONFERENCES

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The Omnichannel experience: connecting shoppers or connected shopping?

Thursday 19 November, 10.00-11.00

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24-25 May 2016 Superstudio Più Milan, Italy

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mapic

FEATURE ITALY Scalo Milano, 20 minutes from downtown Milan on Via Ripamonti

Italy is ready to spend again As Italy’s retail property industry gears up for the inaugural MAPIC Italy in May 2016, host city Milan is emerging as one of Europe’s retail development powerhouses. Graham Parker reports

S

INCE the financial crash of 2008 a near-dec-

ade of austerity in Italy has held back consumer spending and put a brake on retailers’ growth ambitions. But now evidence is emerging that the country’s shoppers are in the mood to spend again, and retailers are starting to speed up expansion plans.

New research from Cushman & Wakefield shows retail sales in August 2015 were up 1.3% year-on-year and up 0.7% over the first eight months of 2015. Food sales grew by 1.4% and non-food by 0.3%.

As a result, the retail property market is showing signs of revival. According to Cushman & Wakefield, luxury locations, including Via Montenapoleone in Milan and Via Condotti in Rome, have seen the strongest rental growth, although the mass market is slowly regaining retailers’ interest.

This is good news for the new generation of shopping centres, the first due for delivery in 2016. With Italy’s most resilient regional economy and one of the most affluent populations, Milan looks to have moved ahead of its rival cities and put together one of the most substantial development programmes in Europe. The

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city’s iconic retail destinations — the Galleria Vittorio Emanuele for example — have traditionally drawn customers from across Northern Italy, the Lakes and Switzerland; now a number of new schemes are looking to build on this strong heritage.

Arese Shopping City, which is on schedule for its opening in April 2016, is only the first of a series of major projects proposed for the northern-Italian city. With 92,000 sqm of GLA and boasting over 200 shops, cafes, restaurants, outdoor as well as indoor sport, cultural

Milan has put together one of the most substantial development programmes in Europe

Complete Retaitainment programme on page 26

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In a dedicated retailtainment pavilion, entertainment experts will showcase their projects and demonstrate how entertainment has become an essential and attractive component for shopping areas. With 30-minute speaking opportunities, they will present how their business is key to the real estate industry.

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FEATURE Arese Shopping City, on schedule for April 2016

and health activities, the project will will become the largest shopping centre built in a single phase in Italy.

Designed by a consortium of architects including Michele de Lucchi, Arnaldo Zappa and Davide Padoa of Design International, Arese Shopping City maximises permeability, with open streets, indoor buildings, indoor and outdoor squares, porticos, gates and gardens.

Next year will also see the opening of Scalo Milano, 20 minutes from downtown Milan on Via Ripamonti. The project will have 300 stores and restaurants when complete, with a GLA of 60,000 sq m and parking for 4,000 cars. Developer Promos intends the city-style mall to demonstrate strong physical and cultural integration with the urban fabric of Milan, combining fashion, food and design alongside complementary uses including a higher education college and and several Art Plazas featuring exhibitions of contemporary art.

And looking further ahead, Westfield is investing over €1.3bn in Italy to develop the country’s largest retail, leisure and dining destination — Westfield Milan. This development will be delivered in partnership with Stilo The $1.3bn Westfield Milan project

33

Immobiliare Finanziaria, and will help regenerate a key part of Milan, creating 17,000 permanent new jobs.

At 235,000 sq m, Westfield Milan will feature over 300 stores; a luxury village with 50 retailers; cinemas; leisure; entertainment; 50 restaurants, parking for 10,000 cars as well as the latest in digital technology and signature shopping and tourism services.

Galeries Lafayette, France’s largest department store chain, will open an 18,000-sq m flagship in the centre — its first store in Italy. Galeries Lafayette’s decision to anchor the new development is testimony to the strength of the Westfield Milan proposition, and to the city’s iconic status as a world centre for luxury and fashion.

In its latest quarterly report to shareholders, Westfield said it envisages a development start between 2016 and 2018.

MAPIC Italy launches in 2016 MAPIC is coming to Italy. Reflecting its status as one of the true focal points for world of retail, Milan will host its own edition of MAPIC in late May 2016 and an official introduction will take place at 17.00 today in the Champs-Elysees room at the Palais des Festivals, introduced by Filippo Rean, director of the real estate division of MIPIM and MAPIC. Speaking at the Milan launch of MAPIC Italy earlier in the year, MAPIC director Nathalie Depetro said: “The strength of Italian retail brands, coupled with the dynamic retail real estate sector — ranging from shopping malls to high-street outlets and factory stores — make Italy incredibly attractive for national and international retail brands. MAPIC Italy is dedicated to companies that want to do business in the vibrant Italian retail market.”

The concept has received high-level support and Massimo Moretti, president of CNCC, the Italian Council of Shopping Centres, said: “The Italian real estate market is experiencing renewed dynamism and offering great business opportunities for both Italian and international retailers and investors. Our ambition is to make MAPIC Italy an unmissable yearly rendezvous for retail real estate professionals interested in the Italian market.

CNCC considers this event an absolute priority and will support it with enthusiasm and energy.”

mapic

FEATURE RETAILTAINMENT

Prepare

to be

retailtained Children can now head to KidZania in Westfield London to hone their skills at Europe’s first Pokemon stop-motion animation studio

I We know that when people come into our malls they do so not just to spend money, but also to have an experience Bastien Leal

F YOU put enough alternatives to pure shopping in a retail or mall environment, then incremental sales will follow. That’s retailtainment.

But does this idea stand up to close scrutiny and is it indeed the way forward for developers of large retail spaces? To judge by some of the sector’s biggest names the answer seems to be yes, with the likes of Westfield, Land Securities and Apsys, among others, staging events that are designed to pull in the crowds.

Myf Ryan, director of marketing at Westfield, says that retailtainment is a central preoccupation at the company. “Our events programme is of great importance.

Westfield invests in an on-going regular events programme and we also have brands that come into our centres to take advantage of the 70-million-plus annual shoppers to activate their brands by providing exciting experiences for the customer.”

The Pokemon Company International has become the latest global brand to open at the KidZania attraction in Westfield London.

Budding young directors and producers can now head to KidZania London to hone their skills at Europe’s first Pokemon stop-motion animation studio. The creative activity has been designed especially for kids and visitors have the opportunity to complete a short film using stop-motion animation techniques.

Bastien Leal, director of marketing and communica-

For retailers and mall owners the future is bright, the future is retailtainment says John Ryan tions at Hammerson in France says: “We know that when people come into our malls they do so not just to spend money, but also to have an experience.” Robin de Bois (Robin Hood) and Dracula are two musical comedies that have been staged in Hammerson malls in France and in 2016 there will be cooking demonstrations from celebrity chefs in selected locations.

At Neyrpic, Grenoble, Apsys is also packing its upcoming 45,000 sq m shopping centre with leisure activities.

Between the university campus, a park and the city centre, the former Neyrpic factories will make “retail and nature interact, in a truly unique outside-inside universe” according to Apsys, which promises an innovative shopping experience, thanks to its leisure and activities.

Retailtainment is, of course, about more than just a few shows put on by shopping centres or retailers. It means longer shopper dwell times, in turn providing a reason for retailers to take space within these schemes.

According to Howard Saunders, retail futurist of 22and5.com: “A good shopping centre is a community hub where people come together to enjoy a day out.

And the best forms of entertainment are the local gourmet food festivals, fairs and markets. These bring out the best in us, tasting, learning and meeting with new brands, trying new things. This is what being a part of a community is all about.”

Apsys is packing its upcoming Neyrpic, Grenoble shopping centre with leisure activities

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