MAPIC 2019 NEWS 3

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NEWS 3 Friday 15 November 2019

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MAPIC AWARDS 2019

The best of the best celebrated this year’s winners at a gala ceremony in Cannes

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SNAPSHOT AFRICA

Young and growing population to boost retail market across the African continent

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RETAIL EXPANSION

French fashion retailer Jennyfer is seeing strong growth after giving youth a voice

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AWARDS

The winners for 2019 are...

THE MAPIC Awards once again honoured the best of the best across all the categories of international retail and retail property, with special recognition for Industry Achievement going to Chantal Zimmer and Jewel Changi Airport receiving the Special Jury Award

BEST RETAIL GLOBAL EXPANSION

BEST RETAIL CONCEPT

NIU FLAGSHIP ITALIA Italy

NOUS EPICERIES ANTIGASPI France

BEST STORE DESIGN

BEST F&B CONCEPT

MICROSOFT London, UK

BOXPARK WEMBLEY UK

Designer: Gensler

MAPIC News 3 •

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AWARDS

BEST LEISURE CONCEPT

BEST OUTLET CENTRE

ARKOSE

TORINO OUTLET VILLAGE Turin, Italy

France

Architect: Claudio Silvestrin Developer: Arcus Real Estate

BEST RETAIL CITY CENTRE REGENERATION

CITY PLAZA Wuppertal, Germany Architect: Chapman Taylor Developer: Signature Capital

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AWARDS

BEST FUTURA SHOPPING CENTRE

BEST SHOPPING CENTRE

VAL SAINT LAMBERT FREE TIME PARK Seraing, Belgium

ICONSIAM Bangkok, Thailand

Architect: Christian Sauvage (retail), Minale Design Strategy (Design), Chapman Taylor (leisure), Altiplan (offices) Developer: Immobiliere du Val Saint Lambert

Architect: Benoy and Urban Architect Developer: Siam Piwat

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AWARDS

BEST RETAIL INNOVATION

RETAILER OF THE YEAR

WISHIBAM FOR BUSINESS

TOMMY HILFIGER The Netherlands

France

INDUSTRY ACHIEVEMENT

SPECIAL JURY AWARD

CHANTAL ZIMMER

JEWEL CHANGI AIRPORT

Deleguee Generale Federation Francaise de la Franchise

Architect: Safdie Architects Developer: Jewel Changi Airport Trustee Pte Ltd, a joint venture by Changi Airport Group & CapitaLand

MAPIC News 3 •

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• 15 November 2019

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WUPPERTAL’S MOST IMPORTANT POST-WAR URBAN DEVELOPMENT.

SHORTLISTED FOR THE 2019 MAPIC “BEST RETAIL CITY CENTRE REGENERATION” AWARD CITY PLAZA

WUPPERTAL, GERMANY In 2014, the German city of Wuppertal launched its largest post-war urban renewal project – the redevelopment of the city‘s run down railway station district. Signature Capital and Chapman Taylor wanted to present Wuppertal as a vibrant blend of the old and the new – the contemporary design for City Plaza helps to achieve that in a way which complements impressive historical buildings nearby.

A five-storey flagship store for Primark, City Plaza is the centrepiece of a large

City Plaza_Advert_November 2019.indd 1

urban redevelopment project which has transformed the rail gateway to Wuppertal’s city centre. City Plaza’s curved façade, inspired by Wuppertal’s textiles heritage, is clad with brass panels which alternate with the glass of the curtain wall, lifting the area’s look and feel alongside major improvements to the surrounding public realm.

A project by:

Opened in April 2019, City Plaza is is already a catalyst for further development – helping Wuppertal to regain its historic self-confidence.

06/11/2019 15:38:00

news

France’s oldest mall features in Altarea’s development line-up FRENCH property giant Altarea Cogedim is showcasing a raft of major development projects at MAPIC including the completion of a significant extension to one of France’s most renowned malls and two urban regeneration schemes in Paris.

Altarea comes to MAPIC just over a week after completing the second phase of a long-term refurbishment and extension of the iconic Cap3000 shopping centre on the Cote d’Azur close to Nice and Antibes.

The works include the expansion of the retail offering at the sea-front scheme by 70 new stores. Built in 1969, Cap3000 is considered the original modern French shopping mall and remains the oldest still to be open and trading.

As well the south of France, where Altarea will proceed with phase three of the scheme next

in the suburbs of Paris.

One of these projects, the 100,000 sq m Issy-Les-Moulineaux scheme, which includes 40,000 sq m of residential buildings and 20,000 sq m of retail space, is revitalising a part of the city which was left derelict with the closure of the former R&D headquarters of French telecomms giant France Telecom, before it became Orange.

Laloum said: “The building has been torn down and is being completely transformed into a whole new city district.”

Both the Issy-Les-Moulineaux scheme and Altarea’s other major Paris regeneration project, Bezons Coeur de Ville, are due for completion next year.

Longer term the investor and developer is also working on the ongoing transformations of the Montparnasse and Austerlitz railway stations, both in Paris.

Altarea Cogedim’s Frederic Laloum: “completely new city hubs”

year, the company is also busy with a number of major projects in the French capital, Paris.

These include two mixed-use urban regeneration schemes which, speaking to MAPIC News, Altarea Cogedim general manager for retail leasing Frederic Laloum said amounted to “completely new city hubs”

Welcome to the era of ‘selective growth’ GERMAN consumer electronics retailer MediaMarktSaturn, which has some 1,100 stores across Europe, is still expanding.

However, the days of huge store expansion targets may have gone, said Walter Muller, head of real estate Europe (South) for MediaMarktSaturn Retail Concepts.

He added: “We are saying to our partners that we are growing. It’s

more selective — but growing.”

Recent openings include 10 new stores in Turkey. But using stores to complement MediaMarktSaturn’s online growth is also important, Muller said: “We understand how to combine in-store and online and we bring our online customers to the offline stores.”

Muller said that around 40%50% of MediaMarktSaturn’s customers pick up their online

orders in-store. “This is also very important for shopping-centre developers, because it means we bring shopper frequency to their environment,” he added.

MediaMarktSaturn is celebrating its 21st year as a stand participant at MAPIC. “We use these two-and-a-half days to meet contacts and shrink our travelling activities, since we can do everything here,” Muller said.

LEON CONTINUES TO EXPAND IN THE US AND UK UK-BASED restaurant chain Leon, which describes its offer as “naturally fast food”, is to continue its expansion in Europe and the US. The company has around 70 stores worldwide including more than 50 in the UK. In the US, it has just opened its latest store in Washington DC. Adam Blaker, Leon’s property and development director, said that the company plans another four or five openings by the end of next year, which will take it to seven US sites.

In the US and UK, Leon’s stores are company-owned but, in Europe, Leon works with seven key franchise partners. “I’m engaged in ensuring we have great partners in different territories, who really know their markets well,” said Blaker, who presented the Leon concept during yesterday’s Retail Flash Talks.

However, Blaker said the chain works hard to be innovative: “We started 16 years ago in London’s Carnaby Street. The brief from our founder John Vincent is that every single store must be iconic — as if it was our first.”

Leon’s Adam Blaker: “every store must be iconic”

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GALERIA MOVES FOR A MORE INTERNATIONAL MIX BOOSTING the international range and mix of its shopping centre is a principal focus at MAPIC for St Petersburg’s Galeria, a 200,000 sq m retail and entertainment centre that welcomes more than 27 million visitors each year.

“We come to MAPIC to meet with key retailers — both Russian and nonRussian — but have more of a focus on international brands which make up more than 40% of the mix in the centre,” Galeria general director, Dmitry Zubkov, said.

“We meet and catch up with the main players and it’s been quite successful for us for several years,” he added.

Presently more than half of the Galeria centre is dedicated to fashion and other apparel.

Zubkov also said that the centre offers a unique central location in the city for retailers.

“That’s why our tenant mix is so interesting and successful. We have premium brands as well as a mass market offer, sports and entertainment.”

He said there is a focus on keeping the centre fresh and vibrant for visitors, with an active asset management programme that includes around 30 or 40 deals a year, as well as updating digital elements and the interior design of the scheme and focusing on entertaining customers.

One of the latest additions to the centre has been a 4,000 sq m food hall — the biggest of its kind in St Petersburg — which presents 40 restaurant concepts and is divided into two zones: East Asian and European.

Retail in Africa will benefit from young and growing population

Retail Six Solutions’ Raymond Healy

AMS Africa’s Selma Belkhayat

SOCIAL and demographic changes are having a massive impact on the retail scene across Africa, a MAPIC conference session heard yesterday.

Speaking at the Snapshot Africa session, Selma Belkhayat, deputy managing director at Morocco-based AMS Africa, said: “Africa is seeing extraordinary population growth and 60% of the population is young and just entering the consumption phase. That presents huge opportunities for retail.”

And Raymond Healy, director at Retail Six Solutions, said this was coinciding with a modernisation of Africa’s retail infrastructure.

“The movement away from infor-

Proptechafrica’s Kevin Teeroovengadum

mal to formal shopping is growing as more malls are developed,” he said. “The younger generation is moving to the malls.”

However Kevin Teeroovengadum, founder of Proptechafrica, cautioned: “A population of 1.3 billion is a huge number but the reality on the ground is that Africa is not one country — it’s a very diverse continent. You have to adopt the right strategy for each and every market.”

Gaby Sithole, asset management director at Growthpoint Investec Africa Properties agreed: “Africa is 54 countries and what works in Kenya might not work in Ghana.

Within each region it’s important to partner with someone who un-

Growthpoint Investec Africa Properties’ Gaby Sithole

derstands that region.”

As malls become more common in African cities, it is becoming apparent that importing formats from other continents might not be the best way forward.

Teeroovengadum said: “Even in a city like Accra with a population of four million, some malls are borderline or even struggling.

In a market where there is no credit available it’s all about how much money do people have in their pockets to spend. Now we’re looking at taking retail to the people with 5,000 sq m supermarkets and a few service users, like banks, alongside.” The conference was chaired by Broll’s divisional director Vicus Bouwer.

How to profit from the ‘data cacophony’ TWO LEADING experts on retail technology and data management addressed delegates at a targeted session on the potential power and the application of radio frequency identification (RFID) tech — and what is done with the data that results from it — at the MAPIC Innovation Forum yesterday.

Camilla Bonanni, EMEA IoT and analytics solutions consultant at Tech Data, spoke on the potential power of data and analysis for retailers across a range of areas of the business, including increasing customer basket size and stock-management.

She also said that retailers and retail property managers needed to make investments in “robust in-

frastructures” to help collect and effectively manage the large quantities of data that are generated from the shopping environment.

Bonanni was joined by Microsoft senior cloud architect Faris Haddad, who described

Tech Data’s Camilla Bonanni

MAPIC News 3 • 10 • 15 November 2019

the “data cacophony” that companies can be left with as a result of the abundance of information available to them thanks to major innovations in the tech sector.

Haddad said: “The biggest change that’s happened over the last three to four years is the sheer volume of data that is available now. It’s about how you analyse and compute all this data, and how to do this all in a consistent way. You don’t want to have lots of different systems for doing this.”

Haddad also showcased the potential of the Microsoft cloud computing platform Azure, and its applications for retail and retail property data management.

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Urban planning must adapt to change in use of city centres SHAPING urban landscapes to fit all needs has to be the focus of city centres going forward, according to panelists on the Rethinking City Centres: The New Tenant Mix conference session at MAPIC yesterday.

Moderator Edouard Dequeker, research engineer for the chair of urban economics at Essec Business School, said that the role of city centres in urban development has fundamentally changed in the last 30 years.

“Metropolitan areas today have to offer a wider range of services to a wider range of people in more and more dense spaces. City centres are pressured to respond to these new location trends,” he said.

Antoine De Oliveira E Castro, CEO of Paref Group, said the French REIT was working hard to ensure its redevelopment of The Medelan in Milan benefited all. Previously an office head-

Antoine De Oliveira E Castro of Paref Group (left); Edouard Dequeker of the Essec Business School; Yasmine Bekkari of AMS Africa; Emile Roux of Destination Centre-Ville and Mathis Guller of Guller Guller Architectural Urbanism

quarters, the building is being converted to mixed use.

However, he said the building had faced problems of poor footfall, in part because trams that cross the square on which The Medelan sits, disrupt pe-

destrian flow. “We are working a lot with the municipality and are also working on the infrastructure with a €10m investment on the square to help deviate the flow,” he said.

In Montreal Emile Roux, exec-

Art that creates a sense of place USING art and installations to create places that people are proud of and are keen to share on social media, is becoming an increasingly important aspect of retail and leisure destinations, Nadine Castagna, co-founder

of ArtBliss, told MAPIC News.

Castagna’s specialist, Paris-based consultancy helps to introduce art, interactive installations and architectural pieces into shopping centres and mixed-use locations and has completed pro-

jects in France, Poland and the Middle East. She believes that private developers will play an increasingly important role in combining art and public spaces.

“The artists we work with produce original pieces for all of

ArtBliss co-founders Patricia Chicheportiche (left) and Nadine Castagna: helping to put artists and developers together ArtBliss commissions unique pieces

MAPIC News 3 • 11 • 15 November 2019

utive director of Destination Centre-Ville, a non-profit organisation which represents 5,000 companies in the area, said his responsibility was to keep the area clean, safe and fun and to work to help retailers.

“Montreal is a unique city — every day 700,000 people use downtown Montreal and every night 50,000 people stay and sleep there. So it’s an inhabited downtown which is pretty unusual in the US and Canada. This diversity of areas brings us a lot of issues we need to take care of.”

Of these he said one was the amount of construction going on in the area over the next five years, potentially alienating visitors. “So, we decided to create a space called the Le Petit Montreal in order to keep this space attractive. About 20,000 people came in the last three months,” he said.

“This kind of initiative helps to keep the commercial area attractive and helps the retailers.”

The panel also included Yasmine Bekkari, managing director of AMS Africa and Mathis Guller, director of Guller Guller Architectural Urbanism.

our projects,” she said, adding: “These artworks then become places where people meet, or hang out or share across social media. They are very effective at helping to increase dwell time.

Art is an incredibly important way of creating a sense of place.”

ArtBliss collaborates with around 400 artists and Castagna said that they are not an agent but rather help put artists and developers together to produce relevant pieces of work. These range from pop-ups to permanent architectural landmarks and also include digital pieces with which people can interact.

There’s a generosity with this kind of art, Castagna said. “It doesn’t produce a direct payment but it allows the developer to give something unique back and it can often become the iconic element that defines a place.”

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MAPIC’s second day saw participants packing the busy aisles and conference sessions in the Palais des Festivals

MAPIC News 3 • 12 • 15 November 2019

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MAPIC News 3 • 13 00 • 15 November 2019

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Clothes brand sees growth after putting gen-Z in the driving seat

Jennyfer’s Sebastien Bismuth: “Retail is now in a period of mutation”

FRENCH clothes manufacturer Jennyfer is seeing double-digit sales growth since repositioning the brand a year ago and handing over some of its design to 18- to 20-year-old

influencers, said the company’s chief executive. “Rather than having 40-somethings thinking what 18-year-olds would like, we decided to give them a voice,” said Sebastien Bismuth,

who joined the retailer in May 2018 when he took a stake in it along with a consortium of international investors.

Bismuth had previously spent four years as a director at lin-

Retail must learn art of fast and slow RETAIL destinations and retailers need to learn how best to tap into consumer’s lifestyles and their attitudes towards “fast and slow” personal time, according to Lara Marrero, principal and global retail leader at international design agency Gensler.

Research by Gensler has revealed that 49% of shopping missions are focused on what she calls “fast time”, where shoppers are driven solely by efficiency. “This is the spend that has been massively hit by digital,” she said. “And in an effort to increase dwell time many retailers have created more complicated layouts and use less signposting, which makes it harder for people to simply get in and out.”

However, the other 51% of shopping missions are “slow time”, where people are pre-

pared to invest their time, providing they see the value to them of what is on offer.

“The important thing here is

that people feel that they are getting something out of the experience, something special, and that gives them a reason to visit

Lara Marrero: “fast and slow” retailing key to success

MAPIC News 3 • 14 • 15 November 2019

gerie label Undiz.

At Jennyfer, he signed up influencers with big online followings to design collections and says as a result sales turned around, entering double-digit growth.

“We put our 40 years of experience — our suppliers, our supply chain, our distribution network, our stylists, all our know-how — at their disposal and they got the chance to make their own collection,” Bismuth said.

On November 29, the label will launch a collection co-created with France’s Eurovision singer Bilal Hassani, who is gender-neutral and a queer icon.

At MAPIC, Jennyfer has been offering visitors the opportunity to have a T-shirt made with a personalised phrase, which the designer then crosses out.

“We wanted to be humorous and to start some dialogue,” said Bismuth, who was wearing a white shirt bearing the phrase ‘Retail is dead’.

“Retail is not dead,” he said. “A certain generation of retail is dead. Retail is now in a period of mutation. We’re adapting.”

a place,” Gensler said. “A lot of that requires retailers and developers to put themselves in the shoppers’ shoes and remember that we are talking about people, not just consumers, here.”

Marrero believes that taking this more nuanced approach means that destinations can engage with visitors through social initiatives, encourage discovery and create aspiration among consumers.

“For discovery I use the red lipstick example,” she said. “To get the right shade you need to try the tones, so you know what you want but to get the right product you need to test it out. That’s where retailers like Sephora and the beauty counters at department stores do so well, because you can’t do that online. And for aspiration, brands are in the ideal position to entertain and engage, because a great brand should stand for something.”

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Young people are the retailer’s friend, France Forum hears FASHION retailers are changing strategies to prepare for consumers buying fewer clothes for environmental reasons, representatives from some of France’s top retail companies told MAPIC’s France Forum yesterday.

In the context of carbon emission targets, fashion producers need to change the mentality of producing more clothes and growing sales every year, chief executive of GEMO, Hubert Aubry, said. He said GEMO had cut the amount of energy used in its stores by 40% every year, which saved money. “We produce less and use less packaging,” he said.

French womenswear manufacturer Promod has adopted a strategy of “made-to-measure”, sustainable fashion, raising prices where they are justified, managing director Nadine Caux said.

The retailer is reducing stock and in September successfully tested a scheme where customers chose the colour and length of a coat on offer, pre-paid for it and received it in four weeks.

“Two million customers ordered it and we had practically no re-

turns,” Caux said, giving it as an example of producing quality, durable items while also working with volume.

Teenagers are currently some of retailers’ best friends, still keen to hang out at physical stores with their friends and renew their wardrobes, the panel agreed.

“Teenagers are on social networks of course but they also want to be together, so we need to adapt our spaces so they can enjoy them,” deputy chief executive of Carmila, the real estate arm of Carrefour, Sebastien Vanhoove, said.

Antoine Frey, chairman of retail developer Frey, added: “We’ve never been in a society where people are more conscious of what they look like.”

GEMO’s Hubert Aubry

Promod’s Nadine Caux

Carmila’s Sebastien Vanhoove

Frey’s Antoine Frey

No growth without sustainability THE PROPERTY industry is reaching a sustainability “tipping point” as companies place an increasingly high priority on green initiatives and climate change reduction measures, the head of CSR for one of the world’s leading mall owners has said.

Speaking at an event held as part of the programme of talks within the Innovation Forum at MAPIC, Julie Villet, Unibail-Rodamco-Westfield’s director of CSR and head of URLab, the firm’s innovation lab, said that the company was deeply committed to playing an important role in tackling climate change.

“This has really become a cornerstone of our business,” she said. “We firmly believe that there is no long-term growth if there is no sustainable business.

It’s not just that this is our programme, it’s part of what we do every day in the company.”

Villet was taking part in a panel discussion alongside Raphaelle Toledano and Nicolas Cabanes of Fabernovel, held to explore opportunities within the retail property and retail sectors for creating more sustainable systems and practices.

Among a number of case studies cited by Cabanes were innovative sustainable initiatives by

retailer Levi Strauss, and shoe and sportswear brand Adidas.

Unibail-Rodamco-Westfield’s Julie Villet: “what we do every day”

MAPIC News 3 • 15 • 15 November 2019

MAPPEDIN LOOKS TO EXPAND IN EUROPE THE TEAM behind an innovative tech system which enables shoppers to search for brands and products within shopping centres and provides valuable customer data to retailers and mall owners, is in Cannes.

Proptech firm Mappedin, at MAPIC as part of the Innovation Forum, is showcasing the platform to the markets and meeting with potential clients and partners.

Mappedin offers a range of services to clients, including rapidly updatable internal mall mapping and data-gathering and analytics to support retailers’ leasing strategies and enable mall owners to target potential tenants.

The mapping system the company has designed includes a data search bar, which both assists shoppers looking for a particular product or retailer and generates data on consumer trends and wishlists for a particular location.

The Canadian company, which was founded in 2012 by tech entrepreneur Hongwei Lui and has operated mainly in North America, is on a push to increase its presence in Europe and sign partnerships with more retail property owners.

Speaking to MAPIC News Mappedin marketing director Genny Orser said: “Once we began looking at Europe we realised how important it was to have face time with people.”

Mappedin’s Genny Orser

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Kronos sets sights on portfolio of five Spanish centres in five years

Kronos Investment Group’s Pablo Parraga: seeking suitable sites in Spain

SPANISH retail developer Kronos Investment Group is aiming to develop three more retail centres within the next five years in its home country.

Kronos already has two projects under way — one in Seville in Andalusia and one in Orense in Galicia, northern Spain — and is looking for suitable land in Spain for three more, said Pablo Parraga, retail managing director of Kronos. “Our idea is to have a portfolio of five centres within the next five years. Since we are a young company, we want projects where the planning permissions don’t have a long horizon.”

Kronos and joint-venture partner King Street began retail development two years ago after five years of residential projects.

The retail projects could be shopping centres or retail parks and the location could be any-

where in Spain. However, there would need to be a gap in the local retail market, which would be unlikely in a well-supplied market such as Madrid or Barcelona, Parraga said.

He added that any new retail parks would combine cutting-edge contemporary architecture with more F&B outlets and leisure than traditionally on offer in Spanish retail parks.

Twenty per cent of the 50,000 sq m GLA retail park Dos Hermanas in Seville is devoted to F&B and leisure. Some 80% of the available space is already leased and the building is 65% completed, on course for a May 2020 opening.

The first brick will be laid at the Orense retail park in January or February, and completion is expected by the first quarter of 2021.

Realm takes outlet skills mainstream REALM is finding its model of hands-on asset management, honed in the outlet sector, is increasingly in demand from owners of full-price retail and leisure assets, according to managing director Colin Brooks.

“There’s a cultural shift underway and we’re being brought in by investors to carry out repurposing and change manage-

ment,” he said. “Our outlet-centre specialism is moving into the mainstream.”

For instance, at Bedford in eastern England, Realm has been brought in by Nuveen Real Estate to reposition the Riverside North development, a mixeduse leisure-and-retail destination fronting the River Great Ouse.

After the failure of a number of

national casual-dining brands, Realm’s remit is to refocus the scheme around strong local independent operators.

“We’re diversifying our skillset into different areas, where our core outlet experience is increasingly relevant,” Brooks added.

“Outlets are all about cashflow and that forces you to get closer to your customer.”

PLAYING WITH FIRE AND ICE ANSWERING the demand for unique experiences within retail is French water, ice and fire special-effects and entertainment company Crystal Group, which is exhibiting at MAPIC for the first time this week.

“For us, retail is a new market,” said Jordan Lachevre, project manager at Crystal, which has focused on more traditional leisure markets, such as theme parks.

Lachevre said Crystal’s offerings were “a perfect response” to the need to provide something new and exciting for visitors to retail schemes. “We believe that entertainment and the show element is a good way to attract people and to create a new visitor experience,” he added.

The company’s first retail project has already been delivered at The Village at Compagnie de Phalsbourg near Lyon, where its water feature forms a key part of the development. A second project is due to open shortly in Qatar.

Crystal invests heavily in R&D and produces all its products, which range from ice sculptures to water curtains, in its own factory.

“We develop everything from A to Z,” Lachevre added.

Bedford Riverside is being repositioned by Realm

Crystal Group’s Jordan Lachevre: “a new visitor experience”

MAPIC News 3 • 17 • 15 November 2019

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PRODCO ON TRACK FOR NEXT 22 YEARS CANADIAN shopper-traffic and footfall specialist Prodco Analytics is in Cannes to meet potential retailer and property clients.

Founded 22 years ago, the company has a wealth of experience of monitoring consumer trends and supplying data to clients within the retail sector. To achieve this, it uses a model that it has updated to include smartphone tracking via wi-fi alongside the more traditional use of in-store cameras.

Prodco president Amedeo Romanelli said the company’s sophisticated system of tracking shopper movements enables clients to monitor and analyse trends in consumer behaviour and evaluate retail locations in real time.

“We provide layered data and the ability to benchmark data, so that clients can assess the performance of a particular store comparatively with the other stores around it,” Romanelli said. “The key is comparisons and variances in footfall. We are changing retailers’ ability to convert sales in stores.”

Prodco offers a tiered subscription service, which enables clients to access data of varying degrees of detail about locations around the world. The company counts high-end retailers including Chanel, Ralph Lauren and Swatch among its clients.

Prodco Analytics’ Steve Ligeti (left) and Amedeo Romanelli

Saudi Arabia on track to become next hot spot for global retailers SAUDI Arabia is rapidly emerging as a new land of opportunity for both retailers and developers, a MAPIC conference session heard yesterday.

Chairing the Snapshot Middle East session, David Macadam, CEO of the Middle East Council of Shopping Centres, set the scene: “Saudi really is an opportunity point globally for the retail industry. With 30 million people and a border that has historically been closed, opportunities are now opening up.”

Mohammed Alawi, chairman of Sahat Property Management Co, added: “There’s big change taking place in Saudi Arabia, with a new leader refreshing the infrastructure and opening up the visa system for tourists.”

Alawi said the aim is to double the number of tourist arrivals from 15 million annually today to 30 million by 2030. Shopping, he added, is seen as key to achieving this goal. “The standard of malls is as high as any-

where in the world,” he said.

Alawi also highlighted a structural change that is taking place in the Saudi retail scene: “For the past 25 years, the franchise model has dominated, but now local brands are growing in importance.”

Mike Wilson-MacCormack,

studio head at architect Benoy, highlighted Ajdan Walk in Al Khobar as a best-in-class Saudi mall. Benoy’s innovative design focused on blurring the boundaries between indoor and outdoor spaces. “Space and light are important in allowing people to come together,” he said.

Sahat Property Management’s Mohammed Alawi: “big change in Saudi Arabia”

Time to start entertaining new ideas?

DEVELOPERS are exhibiting “a real hunger and desire to learn about how to bring different thinking into their complexes” when it comes to entertainment, according to Seth Cover, CEO of entertainment development company Mycotoo.

Despite the growth of e-commerce, Cover said the physical experience was still vital. “What has stayed consistent is that we as human beings are social animals and have an innate propensity to gather,” he added.

Developers face two major challenges when it comes to deciding their new entertainment models: “The first is that the traditional leasing model and entertainment don’t align and there will

have to be new thinking around that. The second challenge is

Mycotoo’s Seth Cover: “bringing in heart and soul”

MAPIC News 3 • 18 • 15 November 2019

the fear of the unknown, which probably trumps the first challenge. Most of the developers we have worked with are terrified of the entertainment process. It’s outside of their realm and that’s where we come in.

We help bring the expertise to enhance the spaces and bring in the heart and soul.”

What that means in practice can vary, however. “It could be as simple as looking at what your seasonal programme is and not just doing lights and decorations during holidays, but a more complete entertainment programme. Or it could be the introduction of larger entertainment complexes as anchors,” Cover said.

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Sustainability programmed into DNA of Six and Sons’ approach SUSTAINABILITY-focused store Six and Sons opened in Amsterdam in August. The company offers an accessible business model which helps new retail brands with sustainable and ethical philosophies to successfully market their products.

The 100 sq m, two-storey retail building includes a ground floor, pure cacao-based cafe and retail space for 35 brands to display their merchandise, based on three different collaboration models.

Brands can rent space in a flexible, pop-up style concession, take free space and profit-share on product sales with Six and Sons, or pay for brand activations and events within the store.

France-based Illona Taillade, co-founder of Six and Sons, said that the aim of the store

was to act as an “incubation hub” for startups and small brands that had an ethical focus. Among the retailers taking space in the new Amsterdam store is a sock brand that sends a pair of socks to a homeless shelter for each pair it sells.

“We can see that the traditional way of retailing and sales is facing very challenging times,” Taillade said. “This is a new model that aims to create a sense of community among the brands and the customers.

“The companies can choose how they interact with us financially and all the brands we work with must have an ethical or sustainable background. If we are to get people away from buying online, it can’t just be about the product — it also has to be

about the back story and the narrative.”

To foster this community spirit, Six and Sons will hold workshops and host music, presentations and other events within its store to ensure that the space is used for social as well as commercial purposes.

Six and Sons’ Illona Taillade: “a new model for retail”

GOT TO KEEP THE CUSTOMERS SATISFIED…

EARLY-rising MAPIC delegates were on the beach at 07.30 yesterday morning to enjoy a beautiful sunrise and a yoga class courtesy of Colliers International. The annual yoga event, now in its fourth year, is run by a professional yoga trainer

MAPIC News 3 • 19 • 15 November 2019

SHOPPING-centre owners should be open to new occupiers from outside traditional sectors, according to Peter Courtney, head of the London team at consultancy Lunson Mitchenall.

Courtney said owners must keep up with emerging trends and new consumer habits in order to keep their centres occupied and attractive to shoppers.

Lunson Mitchenall has been appointed by Laser Clinics Australia, which is planning a major expansion into the UK. Courtney said the brand is part of a new wave of alternative occupiers moving into shopping centres.

“People are spending more money on products that are historically based on the high street rather than in shopping centres, such as wellness centres, gyms and competitive-socialising concepts,” he added.

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Changing industry must shift its focus from location to footfall AN INDUSTRY that has been schooled in the importance of location, location, location, now needs to focus on “footfall, footfall, footfall”, according to CBRE Global Investors (CBREGI) head of retail EMEA Eric Decouvelaere.

“We need to have the right location in densely populated places, of course,” he said. “But this is now only part of the job; location is no longer sufficient. Now it is vital that you understand your customer — both the retailer and the shopper — and that we stop using the old vocabulary of asset managers and think of ourselves as proposition managers.”

Decouvelaere joined CBREGI from designer outlet specialist McArthurGlen earlier this year

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and he said that he aims to bring the skills learned at a business well-known for its tenant relationships and turnover rent model, to CBREGI’s shopping centre, retail park and high street portfolio, which encompasses around €15bn in value across 16 countries.

“I would say that this industry blossomed under a different set of circumstances but that doesn’t work any longer. We are transforming very quickly but you have to do more than talk, because a strategy without execution is hallucination,” he said.

Rather, Decouvelaere believes that real estate companies need to embrace a “rapid retail evolution” and the opportunities that omnichannel retailing can bring.

“Omnichannel is not just a

channel between the retailer and the customer, it is something that we as landlords need to be part of. We have the data and the shopping information and

we need to be part of the insight and the conversation with the consumer,” he said. “I strongly believe that we are at a very exciting time for retail — and I am speaking not just at CBREGI but across the industry. Our role is to bring together the right blend of tenants and brands. It is a new era and a very exciting age for retail.”

CBRE Global Investors’ Eric Decouvelaere

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The Style Outlets extends Co-working re-shaping malls its reach across Europe AMSTERDAM The Style Outlets in the Netherlands is now nearly 80% let, according to developer Neinver. Construction of the scheme, which is a joint venture with Nuveen, has also begun with half of the structural works taking place this month and a third quarter 2020 opening planned.

Amsterdam The Style Outlets, the first outlet development in the Greater Amsterdam area, will comprise 115 stores across 19,000 sq m of GLA, including 1,000 sq m of dining.

Neinver has also updated on Alpes The Style Outlets, between Geneva and Lyon in France, which will open in the second quarter of 2021 with groundworks to begin soon.

The destination will include 20,400 sq m of GLA with

around 93 units, including stores and restaurants; 40% of tenants have been secured in the pre-leasing stage.

Neinver is also investing more than €20m into refurbishment works at its existing outlet centres in Milan, Madrid and France. As well as physical upgrades the company is investing in technology and the in-centre shopping experience to meet the growing demand for experiential retail, the company said.

Amsterdam The Style Outlets

ADG Group’s Guillaume Sadoux (left); Unibail-Rodamco-Westfield’s Julie Villet; Equinox’s Danielle Larsen; and Industrious’ Jamie Hodari

CO-WORKING providers are opening up “new frontiers” with the emergence of hybrid spaces bringing together offices and other property uses, a leading figure in the sector has said.

The MAPIC session examined ways in which shopping centres have been shaped by new co-working and co-living patterns, as well as wider cultural changes. Julie Villet, director of UR Lab and CSR at Unibail-Rodamco-Westfield, said

that new trends of working were influencing the way real estate professionals approach modern office design.

“Understanding what moves people is key; we see a huge shift in workplace activities.”

She was joined on stage by Jamie Hodari, chief executive and co-founder of flexible workspace provider Industrious, who said that the company was “racing to deliver” more co-working spaces in malls.

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a year-round networking tool MAPIC News 3 • 21 • 15 November 2019

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REDEVCO AIMS FOR NET-ZERO CARBON PORTFOLIO BY 2040 REAL estate investment manager Redevco has committed to making its entire portfolio net-zero carbon (NZC) by 2040 as part of its ongoing efforts to reduce its impact on the environment.

The new Mission 2040 campaign is based on the Green Building Council’s definition of NZC, which states that buildings should be energy efficient and fully powered from on-site and/or off-site renewable-energy sources.

Observing that buildings are responsible for more than 30% of global energy consumption, Clemens Brenninkmeijer, Redevco’s head of sustainable business operations, said: “Our sector has a responsibility to find solutions and reduce carbon emissions. Redevco wants to lead by example and show the industry what it means to act responsibly. It starts with us. We need to minimise our impact on the climate and Earth’s resources.”

UNIQLO OPENS IN VIETNAM JAPANESE fashion retailer Uniqlo is set to open its first store in Vietnam.

When it opens its doors in Ho Chi Minh City on December 6, Uniqlo Dong Khoi will be one of the retailer’s largest stores in South-East Asia, said Osamu Ikezoe, co-chief operating officer of Uniqlo Vietnam. “We hope it will become a magnetic new focal point for Ho Chi Minh City’s lively retail scene,” Ikezoe added. “The store will offer both Saigonese people and international visitors a unique shopping experience, with a full line-up of LifeWear on three levels.”

To introduce its LifeWear concept to Vietnamese customers, Uniqlo has unveiled a visual campaign — Elevate Everyday — featuring a diverse cast drawn from the city’s business, sports, arts and fashion communities.

Retailers urged to help untangle Amsterdam’s mass of red tape THE LOCAL government of Amsterdam is imposing too many building regulations on retail developments, said the head of a leading Dutch commercial property manager.

“It’s getting worse working with the city of Amsterdam,” Paul Bremmer, head of commercial real estate at the Kroonenberg Groep, told the audience at the Snapshot Netherlands session.

Bremmer said Amsterdam’s local authorities were adding local regulations to those in force nationally, hampering building conversions and other retail developments. “Sometimes it makes it impossible to build,” he added, calling on retailers to work together to address the issue.

Gerard Zandbergen, CEO of Locatus International, said retailers entering the Netherlands frequently make the mistake of overestimating the distances that Dutch consumers are prepared to travel to stores or shop-

ping centres. “Catchment areas in the Netherlands are very, very local — very small compared to Paris or London,” he said.

Brigit Gerritse, managing director of the Dutch Council of Shopping Centres, agreed: “We’re very loyal to our own shopping area. We’re on the bike a lot.”

However, the Netherlands is a

great place for retailers wanting to test innovative ideas or brands, because Dutch consumers give very direct feedback, said Ilona Taillade, managing partner of concept store Six and Sons, which partners with brands to offer different business models. “You can trial concepts, ask for feedback and get it,” she added.

Kroonenberg Groep’s Paul Bremmer calls on retailers to help reduce red tape

Muji works its simple charm on Finns JAPANESE brand Muji has taken its biggest-ever European store at Nuveen Real Estate and Allianz’s Kamppi shopping centre in Helsinki, Finland. Covering 3,400 sq m, the store occupies the entire fourth floor of the centre and, on opening day at the beginning of this month, it drew a 1 km-long queue of shoppers.

Kamppi shopping centre totals 36,600 sq m of retail and leisure space. Its tenants include prime international and Nordic retail brands, such as Hilfiger, Levi’s, Calvin Klein, Mango, Stadium and Clas Ohlson, as well as several upmarket independent restaurants and bars.

Kamppi is one of the most popular shopping centres in the

Nordics, attracting 33 million visitors in 2018.

Katja Holmstrom, senior portfolio manager at Nuveen Real Estate, said: “Muji’s flagship

store will add to Kamppi’s well diversified tenant mix and keep the centre as the preferred shopping destination in the Helsinki metropolitan area.”

Muji in Helsinki’s Kamppi centre drew a 1 km-long queue on its opening day

MAPIC News 3 • 22 • 15 November 2019

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