MAPIC 2023 NEWS 1

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NETFLIX

INGKA CENTRES

Keynote speaker Christine Wacker on bringing the Netflix experience to physical spaces internationally

Managing director Cindy Andersen Joanna Fisher, ECE Marketplaces on why the retail real estate giant is CEO, on making sustainability a investing in a global property strategy core pillar of business growth

ECE

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CONTENTS 11

News

Welcome to

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Features THE RETAIL VILLAGE We talk to some of the innovative retailers, F&B operators and service providers showcasing their offers at MAPIC

RETAIL REGENERATION Retail continues to be at the heart of many urban-regeneration projects across major European cities

SUSTAINABILITY LAB With responsible retail at the core of this year’s MAPIC we look at some of the new players bringing sustainability to the fore

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Conferences Today’s packed conference agenda includes keynotes from Netflix, and Big Mamma, plus three premium networking events and a focus on the leisure and F&B sectors

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MAPIC 2023

MAPIC debut for Netflix; Nhood expands in Portugal; Ingka Centres; ECE; CBRE; Advantail; Cushman & Wakefield; Rioja Estates; Turkish brands; Savills; Italian Pavilion; Landsec; McArthurGlen; and more...

THE MAPIC NEWSROOM IS LOCATED IN HALL MEDITERRANEE

DIRECTOR OF PUBLICATIONS Michel Filzi EDITORIAL DEPARTMENT Editor in Chief, Mark Faithfull; Sub Editor, Julian Newby; Proof Reader, Debbie Lincoln; Reporters, Clive Bull, Ben Cooper, Liz Morrell; Editorial Management, Boutique Media International; Graphic Studio, studioA Design; Graphic Designers, Harriet Palmer, Sunnie Newby; Head of Photographers, Yann Coatsaliou/360 Medias; Photographers, Frederic Dides PRODUCTION DEPARTMENT Publishing Director, Martin Screpel; Publishing Manager, Christelle Dedeystere; Printer CMPC-IAPCA, Le Muy (France).

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Advertising contact in Cannes : Aswad Regent aswad.regent@rxglobal.com RX France, a French joint stock company with a capital of 90,000,000 euros, having its registered offices at 52 Quai de Dion Bouton 92800 Puteaux, France, registered with the Nanterre Trade and Companies Register under n°410 219 364 - VAT number: FR92 410 219 364. Contents ©2023, RX France Market Publications. Printed on PEFC certified paper All MAPIC print products are printed on paper from sustainably managed sources using printing processes that comply with the PEFC standard.

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FOR THE retail and real estate sectors, 2023 delivered yet more unforeseen challenges. The disruption to the industry through the growth of new technologies and the impact of climate change, has transformed consumer habits over the past years, leading the industry to review its practices and business models. Today, the uncertainty of the macro-economic context and the political tensions in various parts of the world, have generated inflationary pressures and rising costs. Retail, leisure, hospitality and property players have shown remarkable resolve in facing the challenges and opportunities during and post COVID; and now, for the longer-term future of the industry, we are entering an ‘age of responsibility ’. This individual and collective responsibility reflects our awareness of the challenges we all have to face: climate change, of course, and our knowledge that the age of plenty is over. Our resources are finite and we must take care of them. The decisions we make today will be crucial for future generations. That means reducing waste, re-using or recycling products, having more efficient energy and water consumption, considering sustainability and ethics in everything we do and embedding an attitude of responsibility within our businesses. The attention to the environmental and social impact of retail is driving the decisions being made by all industry players — from the property investor to the consumer — who are increasingly demanding these elements from the companies from whom they buy. This year MAPIC will focus on the link between responsibility and business growth, showing how companies that have adopted a responsible business

approach are growing faster than those who have not. The most successful companies in the future will be those who are transparent in their actions, with an authentic message of responsibility and sustainability, and who are able to create a positive work environment for their employees. This means placing people and experience at the heart of business. To keep pace with this market evolution, MAPIC has reinforced a range of initiatives launched in the last two years, and introduced some new ones. The LeisurUp exhibition area and The Happetite Forum will showcase the latest leisure and restaurant concepts that bring fresh energy to traditional retail sites. The Retail Village and The MAPIC Academy will shine a spotlight on emerging retail brands that have the potential to become future stars. Additionally, the MAPIC Innovation Forum and Sustainability Lab will present cutting-edge business solutions aimed at improving the customer experience and promoting sustainability in retail assets and brand concepts. More than ever, collaboration is crucial to rethink the industry and to build new business models and we have confirmed again this year six premium, invitation-only events covering specific sectors: the Outlet Summit, Sustainability Workshop, Legal Forum, Cities Summit, Multi-unit & Master Franchise Summit, and the Leisure Workshop. Over 5,000 participants including 1,800 retailers, leisure and restaurant operators, are expected to join this 28th MAPIC edition, confirming the show as Europe’s leading international retail property event. Thank you for being part of the MAPIC community. The whole MAPIC team wishes you a fantastic show!

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Dear friends, participants and partners, welcome to Cannes for the 28th MAPIC

“The attention to the enviromental and social impact of retail is driving the decisions being made by all industry players”

Francesco Pupillo Portfolio Director, MAPIC Events 07


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Opening Night Party The Majestic hotel on the Croisette was the venue for MAPIC’s Opening Night Party, sponsored by Turkish Brands, as delegates looked forward to another busy week in Cannes

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“THIS IS the way that experiences and retail shopping are going to converge,” director of business development, live experiences at Netflix, Christine Wacker, said. “It’s this blend of retail and immersive experiences. People want to fall in love with the brand and that world and that universe, and shop for the goods that support that,” she said, speaking ahead of her Leisure Keynote this afternoon. “We’ve seen most success with areas that already have some built-in foot traffic — other complementary experiences like shopping and dining, that people are already familiar with and want to come to. We’ll help them come more often and we’ll help them stay longer. We find we fit best in those types of area,” she said. “They can be city centres, they can also be suburban malls or village shopping areas.” The first venture was Stranger Things, one of Netflix’s biggest franchises, which built worlds around different elements of the hit TV show, and then merchandised each of those areas. “So you could go in to Hawkins High

Netflix’s Christine Wacker

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Netflix has stranger things that keep you shopping for longer

and you’d find Hawkins High merchandise and you’d feel like you’re in the locker room. Or you could go into the Vecna’s Lair and you’d feel like you are in that dark space,” Wacker said. “And I think what people really appreciated is that they were getting an immersive experience of entertainment and then they have this ability to purchase into it.” This year Squid Games will debut in LA where the “Night Market” will offer related shopping and dining which can be before or after the main experience. Netflix is also leaning into another top franchise, Bridgerton, exploring Regency-style makeovers. “We’re also going to see things like La Casa De Papel [Money Heist] come up, and we have a new franchise coming out — Rebel Moon. We’re figuring out how to do that,” Wackers said. “It’s not going to be only sets for Instagram. We’re also getting in to VR and other technologies that are maybe a little bit shorter an experience compared with the full 45-minute narrative journey. “People have really enjoyed these narrative walk-through experiences and they really come out for them. But now they want something a bit more accessible — maybe a lower ticket price, something that fits in to their day-to-day.”

Facelift for Alverca real-estate complex NHOOD Portugal is investing nearly €32m to transform the Alverca Commercial Gallery, located in northern Lisbon and which it manages on behalf of Ceetrus which now jointly owns the asset with Auchan. Nhood Portugal said the project will revitalise a well-known real-estate complex in the territory of Alverca that has been neglected for the past 30 years, revitalising a 78,000 sq m space where it will be possible to shop, socialise, live and access health and wellness services. The mixed-use project hopes to

build on an annual average of 2.8 million visitors. The commercial offer will be expanded to include new stores and services complementing the existing hypermarket and retail gallery. The new entrants will include a Citizen’s Store implemented in partnership with the Municipality of Vila Franca de Xira, a gym, a health and wellness space and a Leroy Merlin store. Currently redundant tower office space will be turned into rented living accommodation, comprising more than 100 units ranging

from studios to three-bedroom flats that can accommodate more than 200 people, as well as a leisure and sports area. The project will also focus on improved sustainability through an ESG and positive-impact strategy focused on BREEAM certification, energy efficiency and reducing carbon emissions. Construction began in late July 2023, with the conclusion of the first phase, which includes the retail area, due June 2024. Work on the conversion of the towers to residential will start in 2025.

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Community and sustainability key to Ingka Centres’ ethos

Cindy Andersen, managing director, Ingka Centres

managing director Cindy Andersen. That will include bringing the centre up to BREEAM Excellent standard as well as introducing elements from its Circuit circularity concept, a curated community hub it first launched in Sweden last year to make circular-economy solutions such as repair, recycling and rental accessible for more people. “It’s about how we can help people live a more sustainable life and consumption,” Andersen said. “We are looking for partners to help create that environment.” Ingka Centres will also open a new IKEA City store in the former Debenhams building in the centre of Brighton and look at how it can further upgrade the offer and activate the community. Community is integral to the Ingka Centres offer, with the centres referred to as meeting places rather than shopping centres. “With our meeting places we are looking to incorporate

work, live and play,” Andersen said. “It’s not a one size fits all. We develop the meeting places for the local community. The future is about developing from communities. When you start from people’s needs, we have our brief to go forward.” The work priority is being satisfied by the rollout of work spaces within its meeting places. Its first co-working concept Hej!Workshop launched in Stockholm in June 2022 and a smaller key work concept has opened since. Its third will open in partnership with flexible workplace company Industrious inside its San Francisco meeting place at 945 Market Street in early 2024, occupying 46,470 sq m. Saluhall, a new largely plantbased food-hall concept developed in conjunction with London food hall operator Kerb, and Danish cook and TV host Claus Meyer, will also open in San Francisco in the first quarter.

Retail is still ‘robust’ in a slow market INVESTORS remain highly cautious due to the uncertainty that abounds across the whole real estate market, the head of a German retail-focused fund has said. Joanna Fisher, chief executive of ECE Marketplaces and chair of the European Council of Shopping Places (ECSP), said doubts over the pricing of assets and future interest rates and the difficulty predicting 2024 growth, have led to a “slow-motion” market marked by tentative decision making. “Everybody is looking at assets and waiting to see. People are waiting for prices to be right. Investors are holding on to capital because they don’t know what will happen in 2024. There are challenges in the future.” However, Fisher added that of all the asset classes, retail is among the most robust and most attractive to investors, having bounced back from COVID better than others.

She said: “Retail is a really resilient asset class. The unknown situation is in the office sector. Offices as an asset class are in a critical condition. Usage of offices is not the same as before.” Based in Germany, ECE is both an investment fund and an owner-operator

ECE Marketplaces chief executive Joanna Fisher

of shopping centres. The group currently manages some 130 assets in 11 countries, centred in Europe. Among the top priorities for the group is the reinvigoration and redevelopment of existing assets, with a view to bringing all of its portfolio in line with ambitious ESG targets. The company is on a drive to reduce its own carbon footprint by 40% by 2030. Fisher, who is speaking on a responsible growth panel today, said: “We are investing in our properties to get them fit for the future. It’s important that we go for really green energy, not just for energy certificates.” The group’s investment arm, ECE Real Estate Partners, is in acquisition mode, assessing opportunities to acquire assets of various kinds and locations. The fund’s most recent acquisition was the purchase of the PEP Munich shopping centre in a joint venture €500m deal, completed in May.

Experience UK content manager Vanessa King

HOW EXPERIENCE CAN TRANSFORM LIFESTYLE DESTINATIONS EXPERIENCE UK, the trade body association that works alongside the UK government in promoting British companies that work on worldwide attractions and visitor experiences, is back in Cannes for the third year running. It has seven delegate companies who will be highlighting some of their latest projects at LeisurUp by MAPIC this week. Among those attending are Katapult, Branded Build, Holovis and The Everywhere Group. “The ethos of Experience UK and the Department of Business and Trade is to showcase how UK companies like these can transform lifestyle destinations,” content manager at Experience UK, Vanessa King, said. The role of experience is a huge trend in regenerating shopping centres with a range of diverse offerings available, she added. Holovis will be showcasing its 360Golf product, a high-tech mini-golf system, while Katapult will be showcasing its Ferrari and Aardman Studios concepts and announcing further ready-to-go visitor attractions at MAPIC. The Everywhere Group is back at MAPIC for its second year after a particularly successful debut with its immersive theatre offering last year which included Peaky Blinders: The Rise in London.

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INGKA Centres, which announced the freehold acquisition of Brighton’s main shopping centre in Churchill Square in the UK earlier this month, is to focus on bringing its key principles of sustainability, community and circularity into the centre, according to

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Stop by the Retail Village Palais -1 (Aisle F & G)

A new generation of retailers is redefining the retail landscape

Pitch Sessions with Live vote

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Exhibitors

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A selection of exhibitors…

La Belle Boucle offers access to the best natural products for curly hair through their online shop. Discovering and appreciating committed and passionate brands, effective products with healthy compositions is their core business.

Jaqk is a brand that designs menswear collections made from responsible, high-quality materials that stand the test of time. The brand pays particular attention to its essential pieces for a man’s wardrobe, with special attention paid to materials and colours, twisted with details.

Miss Cookies is a family-run coffee shop inspired by the New York coffee shops, offering customers a modern yet friendly place to enjoy hot and cold drinks as well as sweet and savoury recipes.

The organics is a personal care brand with honest, efficient and multifunctional unisex formulas. 100% Natural and Organic ingredients you want all on one only working system with just seven products

Aranyani is a luxury Indian brand that makes handbags whose design is inspired by the soul of India, while the artwork on the bags is all derived from the artistic heritage in a modern style.

Friendly Fire is an international gaming cafe franchise with 10 locations in 4 countries. It is a place for gamers who like to play with others, compete, improve, win and have a great time. Friendly Fire is known for its amazing community and great atmosphere.

Përo International offers a wide range of trendy, stylish, seasonal and multicultural household items and kitchenware - fashionable kitchenware, kitchenware for the home and for the kitchen - at affordable prices and with high-quality products.

Possery is a French clothing brand that embodies a bold stylistic revival that combines respect for tradition by paying tribute to traditional craftsmanship with creativity and modernity thanks to each craftsman mastering a particular aspect of production.

They are exhibiting

And the 5 MAPIC Academy finalists

The World of Onyo France

Superstack Germany

W.O.P - World of Pop France

Greener Spain

t7berlin Germany

MAPIC ACADEMY CHALLENGE FINALISTS PITCH Wednesday, November 29th - 17.00 - 17.30, MAPIC Arena The final step to select the winner of the MAPIC Academy Challenge. Join us!


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THE RESTAURANT Group (TRG), one of the UK’s biggest hospitality businesses, is on the hunt at MAPIC for potential franchise partners in Europe and further afield as it looks to international expansion for its Wagamama and BarBurrito concepts. The principal focus will be on looking for master franchisees and franchise partners for BarBurrito, a Mexican QSR (quick-serve retail) concept which was acquired by TRG from its founder last year. “For Barburrito we are looking for anywhere across Europe but primarily Germany, France, Spain and Eastern Europe, as well as the Middle East and India,” Kirsten Pottinger, leisure and concessions commercial director, The Restaurant Group, said. Pottinger said she was also looking for franchise partners for Wagamama. “We have got an established joint venture in the US and the Middle East but are looking for more

master franchisees for France, Germany, Spain and Eastern Europe. The company has tested such markets previously for Wagamama but is now looking to establish around 60 to 80 stores in each market with the right partner. In the US Wagamama will have opened four new sites by the end of the year, including Atlanta, Tampa, Dallas and

Kirsten Pottinger, leisure & concessions commercial director, The Restaurant Group

Arlington and is aiming for 20 to 30 sites by December 2027. Pottinger is also hoping to meet new food and beverage brands interested in being part of The Restaurant Group’s established airports concession business, which operates in airports across the UK. “We are always looking for good-quality brands that can operate in the airport environment,” she said. One of the most recent agreements includes Jones the Grocer, which will open at Heathrow’s Terminal 2 in the first quarter of 2024. Pottinger encouraged anyone interested to get in touch. “I will be attending the Master Franchise Summit and am hoping to meet some good contacts, whether they are brands or master franchisees looking for inspiration,” she said. As well as Wagamama, BarBurrito and the concessions business the company also operates pub group Brunning & Price.

HupaLupa puts family fun first TURKEY-based family entertainment company HupaLupa is at MAPIC as it seeks partnerships for international expansion. The company designs and operates both indoor and outdoor centres that provide a wide range of kids activities while crucially catering for parents as well. The family entertainment centres include trampoline parks, rope courses, climbing walls, giant slides and soft-play areas. “In contemporary life children really need to work off their energy,” co-founder and executive board member Merve Timurlenk Sengul said. “We make a great contribution to malls for footfall and these days malls really need big, different anchors,” she added. “We offer entertainment for children of course, but we also offer the parents their own areas,” said executive

board member Emre Sener. “They can leave their children to play and if they want they can go shopping, or they can go to rest areas and watch their children and relax. We attach a lot of importance to parents. Competitors just think of kids — we think of both kids and their parents.”

HupaLupa’s Emre Sener (left) and Merve Timurlenk Sengul

HupaLupa also has a number of subbrands including the Expo division which is hosting the Body Worlds: Animal Inside Out exhibition in Istanbul from December 1, 2023. Meanwhile HupaLupa Go is a new sub-brand that allows mobile units and playgrounds to be delivered to any location.

Advantail’s Franck Verschelle

RECOGNISING THE FUTURE POWER OF THE CONSUMER PROPERTY manager Advantail has achieved Benefit Corporation (B Corp) certification, in recognition of its commitment to responsible business practices, positive social impact, ethical governance and transparency. “The certification reflects our longstanding commitment to a more sustainable future and a more ethical society, while adding value to our clients and partners,” said Franck Verschelle, CEO of Advantail. “As an innovative property manager, this strengthens our leadership in the commercial real estate landscape.” Verschelle said his mission at MAPIC this year is to help as the industry adapts to a new direction, one that has emerged over the past five years. “The pyramid has been totally reversed. The consumer is driving the business — not the finance people, not the real estate business, the customer has taken the power. And when we say the customer, it’s also the brands in the end. So we have to adapt,” he said. “The industry has built assets for years creating commercial centres, outlet factories and so on, now it’s totally the opposite. It’s the brand and the consumer doing the business. We are not creating anymore, we are responding to the reality.”

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TRG plans to grow established F&B brands around the world

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MAPIC Pitch Contest

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Join us: MAPIC CONFERENCE ARENA and VOTE LIVE for your favourite concept!

RETAIL PITCH CONTEST

LEISURE PITCH CONTEST

FOOD PITCH CONTEST

New retail concepts, looking to expand their offer to new locations.

The most dynamic leisure concepts and solutions to create unique location-based experiences.

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Global Sponsors

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CHECK THE LIST OF THE PITCHING COMPANIES


Fifth Avenue. Photo courtesy of the New York City Mayor’s Office

NEW YORK’s Fifth Avenue remains the world’s most expensive retail destination, with Milan’s Via Monte Napoleone moving into second place. Hong Kong’s Tsim Sha Tsui is in third position. That’s according to the 33rd edition of Main Streets Across the World, an annual report into rental rates in prime locations, published by Cushman & Wakefield (C&W). New Bond Street in London and the Avenues des Champs-Élysées in Paris retained fourth and fifth positions, respectively. The biggest mover was Istiklal Street in Istanbul, which has risen from 31st to 20th position, af-

ter inflation caused rents to more than double over the past year. The biggest drop was for Biblioteksgatan in Stockholm, which, despite rental levels seeing growth since last year, slipped three places from 24th to 27th, mostly due to the euro strengthening against the US dollar more so than the Swedish krona. Many of the locations are linked to the luxury sector, rental values for which have been relatively immune to additional discounts, incentive packages or shared-risk rental models that have become more prominent in the wider retail markets globally.

“The retail sector has continued to face issues head-on while demonstrating its resiliency,” Barrie Scardina, head of Americas Retail Services (C&W), said. “At the macro level, the focus is on the strength of consumer spending. As central banks have undertaken one of the most aggressive interest rate-hiking cycles in decades, consumers have shifted spending patterns, reigning in non-discretionary expenditure.” Rents across global prime retail destinations increased on average 4.8% over the past year. The strongest growth was recorded in Asia Pacific, which averaged 5.9%. Europe averaged 4.2% and the Americas 5.2%. However, the report suggests that in most instances, the increase in rents did not match levels of peak inflation and 60% of markets globally remain below pre-pandemic rental levels. In Europe 70% of markets are below pre-pandemic rents while in the US, 31% are below and 69% are above.

Outlet lettings are ahead of schedule RIOJA Estates, the UK-based consultancy for designer and factory outlet developments, leasing, and asset management, has announced that two of its flagship projects, Malmö Designer Village in Sweden and Grantham Designer Outlet Village in the UK, are now 30% pre-let, ahead of schedule. Giles Membrey, managing director of Rioja Estates, said the centres had received interest from both brands and investors. “The level of interest we have received from premium brands and investment funds speaks volumes about the appeal and viability of both projects,” he said. Malmö Designer Village will be Scandinavia’s largest outlet destination — a 25-minute drive from

Malmö in Sweden and 50 minutes from Copenhagen in Denmark. In the UK, Grantham Designer Outlet Village is expected to attract 3.5 million visitors a year. “MAPIC 2023 provides an excellent platform for us to engage with industry peers, showcase our

Malmö Designer Village will be Scandinavia’s largest outlet centre

projects and explore potential collaborations,” Membrey said. “At MAPIC we look forward to discussing the exciting developments at Malmö and Grantham — and sharing our vision for the future of retail at the event,” he added.

Valkenstaete, a neighbourhood convenience centre in Valkenswaard

VALKENSTAETE GETS MAKEOVER TO MEET LOCAL DEMAND MULTI Corporation has announced a mixed-use redevelopment project for neighbourhood convenience centre Valkenstaete, in Valkenswaard, the Netherlands. Responding to the growing housing demand in Valkenswaard, the retail management and development company will redevelop the current 5,500 sq m of commercial space in Valkenstaete, into approximately 1,500 sq m for retail use and 4,000 sq m for the development of 79 residential units, allocated for either social or affordable housing. The project has been designed to comply with EU Nearly Zero Energy Buildings (NZEB) standards. The scheme will incorporate green roofs to help regulate temperatures, and a natural water-storage system. Each residential unit will have its own outdoor space. “We want to create a positive impact on the local community, while providing social and affordable housing — and doing so in an environmentally sustainable manner,” co-CEO of Multi Corporation, Steven Poelman, said. Multi Corporation has recently received municipal consent to file for a zoning change which will allow the construction of the 79 residential units and retail space. Multi will oversee the development project, and says this consent represents a significant milestone, underscoring the alignment between the community’s vision and Multi’s commitment to the inner-city project. Construction is expected to start in early 2025.

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New York’s Fifth Avenue stays top of the world retail rankings

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Riviera 7 (Aisle C to E)

Stop by The MAPIC Innovation Forum! This forum is showcasing all the latest solutions in sustainability, customer experience and digital behavior.

The immersive and experiential Retailtech Lab! The latest technologies at every step of the customer journey NEW

The Sustainability Lab Tailor-made workshops with GreenBee Event Upcycling. Overcycle event waste and create new, unique and meaningful products! Workshops schedule 28 November

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F1® ARCADE IS COMING TO MAPIC

Turkish fashion brands explore new markets beyond Europe seeking to tap into new consumer bases and emerging opportunities. This strategic expansion aims to enhance the global footprint and market penetration of Turkish brands,” he added. Ayaydın said that Turkish brands were benefitting greatly from a noticable trend of European retailers “nearshoring” their supply chains. This activity is driven partly by increased consciousness over the industry’s responsibilities towards tackling climate change, across all sectors of business. The proximity, coupled with Turkey’s strong manufacturing capabilities, has positioned Turkish brands as reliable suppliers. Major markets for Turkish brands currently include various European countries, especially those where there is a growing emphasis on sustainable and locally-produced goods. The Istanbul Apparel Exporters’ Association is at MAPIC as part of a

wider delegation of Turkish brands. The group’s mission is to showcase the wide range of products and goods manufactured in Turkey, and to discover new opportunities for investment, strategic partnerships, and new consumer bases. F1 Arcade

F1 ARCADE PLANS

F1® Arcade, the world’s first official Formula 1® simulator racing exp TO EXPAND core, and the first-of-its-kind experiential hospitality concept; is com BRAND AT MAPIC November in Cannes. THE DEVELOPER of Formula

The international development teamexperience will be attending the event and 1 racing simulator talk with potential partners, andtooperators, with a focus p F1 Arcadelandlords is in Cannes meet East and Asia. with landlords and potential franchise partners to roll out

for the concept. F1® Arcade brings allnew thesites excitement, glamour, and thrill of Formula Developed in conjunction Featuring best-in-class food and cocktails, full-motion racing simulat Istanbul Apparel by Anglo-AmeThis Exporters’ is social gamingwith like Formula you have1 never seen before. F1® Arcade cu rican firm Kindred Concepts, Association’s (London & Birmingham), two US venues to launch in 2024 (Boston & Nejdet Ayaydın F1 Arcade an immer-Plans for global exp launch five venues per year in provides the US thereafter.

sive race-driving experience, Key Requirements which the company says can 15,000-20,000 sq ft draw in more than 8,000 guests per week. The concept Ground floor space not a requisite also includes a food and bePrimary focus being key European cities verage offering. A team from F1 Arcade, the What To Expect trading name of developer Full year revenue per site around £1,000 sq ft Kindred Concepts, is atper MAPIC a venue with its rooftop open-air 8,000+ guests a week from a wide demographic looking to expand the brand. cinema and concert stage,” project 40%+ Ebitda F1 Arcade is currently present in leader at Design International, FeA 2-3 year return on your two UKinvestment locations — London and derica Zunino, said. Birmingham — and has two US Company CEO Davide Padoa Interested? Get in touch. launches due in 2024 in Boston added that MAPIC was a great and Washington D.C. Steve Lane place to showcase the company’s Representatives in Cannes are Franchise Director ‘beyond retail’ strategy. interested in meeting landlords s.lane@F1arcade.com looking for new experiential +44 7944207896 concepts within retail and leisure spaces in Europe, the Middle East and Asia. The only requirement for the unit is floorspace of 1,400 sq m to 1,900 sq m. Officially licenced by Formula 1, the concept allows gamers to play in teams of up to six, or in head-to-head mode which can be played by as many as five drivers.

Projects take new approach to retail DESIGN International is showcasing two major projects at MAPIC this week, including Maximall Pompeii, Italy and Livat Centre, Changsha, China. The first, a 200,000 sq m project comprising around 200 brands in Italy, will create something different for the city, according to Lucio Guerra, chief design officer at Design International. “Maximall is a series of urban spaces open to the public and a multitude of activities go beyond shopping to make this project an opportunity for urban rebirth,” he said. Livat Centre is a downtown project in China with a hint of Scandinavia, according to Eduardo Vazquez, office director at Design International. “Anchored by IKEA, we have created a scheme

that brings Sweden into the heart of Shanghai,” he said. “Green spaces and natural materials will bring calm to the bustling city.” Also, the firm’s Gran Reno project in Bologna is shortlisted for a MAPIC Award this week. “We have transformed Gran Reno into

Gran Reno Bologna, shortlisted for a MAPIC Award

M A P I C N E W S DA I LY 1 , N OV E M B E R 2 0 2 3

THERE is a “noticeable trend toward diversification” within the kind of products and goods produced by Turkish fashion brands, according to Nejdet Ayaydın, board member of the Istanbul Apparel Exporters’ Association. He said that Turkish manufacturers and retailers are expanding their horizons both in terms of the products they produce and sell, and the countries with which they are doing business. “Turkish brands are expanding into new categories and exploring new geographies. In terms of categories, there is a noticeable trend toward diversification. For example, fashion brands might venture into lifestyle products, and home-goods brands might expand their product lines,” he said. “Geographically, Turkish brands are increasingly exploring markets beyond Europe, such as the Middle East, Asia and North America,

Didier Souilla Senior Adviso d.souillat@F1 +44 7775566

21


TUESDAY 28 NOVEMBER

CONFERENCE PROGRAMME MAPIC

MAPIC INNOVATION FORUM

LEISURUP

THE HAPPETITE

STUDIO (Palais -1)

MORNING 10.00 - 10.30

10.30 - 11.00

Expert insights: overview and prospects

The road ahead: responsible growth

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11.00 - 12.00

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14.30 - 15.00

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TEA Presents: Make Leisure the STAR of your destination

Immersive experiences: The last frontier for retail property

Stronger together: the power of clustering

Christine Wacker Netflix

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17.00 - 18.00

Retail pitch contest - Live vote

Food pitch contest - Live vote

City pitch

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15.00 - 15.30

16.00 - 16.30

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Elevating Customer Engagement through Retail Innovation: An Apsys story

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Sustainability Summit

Multi-Unit Master Franchise Summit

Hear from major players and experts sharing their experiences on the practical measures to become more sustainable and network with decision makers and Gen Z representatives.

How to find and select the right franchise partner for your brand.

From contracts to leasing, how to simplify and streamline the art of doing deals and working in partnerships to create long term value.

More details on www.mapic.com


Hear them speak today at MAPIC

Alison Rehill-Erguven

Joanna Fisher

Cindy Andersen

Christine Wacker

CEO CENOMI CENTERS

CEO ECE MARKETPLACES GMBH & CO. KG

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Neil Connolly

Annabelle Richard

Sally Bruer

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Director UTOPIES

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Sandra Ludwig

Chris Gardener

Xavier Baudouin

Mehdi Triki

Head of Retail Capital Markets EMEA JLL

Managing Director - Head of European Retail CBRE

Partner WAVESTONE

Head of Public & Institutional Relations HUB FRANCE IA

Nicolas Bouvattier

Magdalena Gibney

Nik Porter

CEO DIGEIZ

Group head of Sustainability NEPI ROCKCASTLE

Head of Brand Account Management LANDSEC

GLOBAL SPONSORS

SPONSORS

PARTNERS

NEW LIVING MOOD

GLOBAL PARTNER

And many more…

Check the full conference programme


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OPEN-air shopping centre developer and operator Frey has finalised the acquisition from Unibail-Rodamco-Westfield of the Polygone Riviera 77,100 sq m openair shopping centre in Cagnes-surMer in France for a total of €272.3m. The centre, which attracted more than 6.1 million visitors in 2022, is located between Nice and Cannes and has a primary catchment of 765,000 inhabitants within 15 minutes. Potential expenditure for the area is said to have increased by 34% between 2021 and 2022, exceeding the national average of 6.3%. The Polygone Riviera houses more than 130 brands, including anchors Fnac, Primark, Grand Frais, Zara, Sephora and Uniqlo. It originally opened in October 2015. Frey claims to be a pioneer in environmentally friendly retail parks and says that the new acquisition shares its sustainable retail values. The Polygone Riviera includes sunny terraces, rooftops, a playground, and an open-air theatre for children’s shows as well as generous vegetation — which is a feature of all Frey sites — including 1,000 trees planted in four hectares of green space. Frey said the latest acquisition conti-

nues its strategy to diversify its brand portfolio and rental risk. The company is aiming to become a European leader in sustainable retail and launched its Greencenter concept in 2008 as the first eco-responsible retail park. Its next-generation centre concept Shopping Promenade opened in 2017. Antoine Frey, chairman and chief executive officer at Frey, said: “Frey is pursuing its growth strategy with the aim of becoming the European leader in sustainable retail. This strategy has contributed to the crea-

tion of a property company with a unique portfolio, which is now taking on a whole new dimension.” The acquisition of the Polygone Riviera was financed through a mortgage loan for a total of €120m structured with BNP Paribas and Crédit Agricole Corporate & Investment Bank, and the residual amount with the company’s own resources. Frey was advised by De Pardieu Brocas Maffei and Delrez Graux Jacques Karnik and the bank by Lacourte Raquin Tatar and Wargny-Katz. The Polygone Riviera shopping centre in southern France

Partnership plans ‘mall of the future’ LONDON-based real estate design consultancy Portland is engaged with Saudi Arabian developer Cenomi Centers on a major project to re-imagine three of its centres in Riyadh. The consultancy has been hired by Cenomi with a brief to develop a new ‘mall of the future’ concept blending the traditional uses of shopping, leisure, culture, amenities and entertainment into one holistic experience. Portland is working with the developer on a new masterplan vision for three centres in the Saudi

Arabian capital, using customer insights gathered by data specialist CACI and consumer insights agency Canvas8. Portland managing director Ibrahim Ibrahim said: “Our forwardthinking approach will seek to break down the traditional barriers between shopping, entertainment, culture, services, amenities and social interaction. The mall of the future will be a place where visitors don’t just shop — they explore, engage, learn and interact.” Cenomi believes that the trans-

formed, multi-purpose spaces emerging from the project will be a leap forward for development in the Gulf states, and stand out as a new benchmark for the region. Lessons and innovations from the project could be applied to the developer’s entire portfolio of retail, leisure and entertainment centres. Cenomi currently owns and operates 21 lifestyle centres across 11 cities in Saudi Arabia, including the Mall of Arabia and the Nakheel Mall. The combined portfolio attracts more than 109 million visitors annually.

TOURISM FIGURES HEAD TO PREPANDEMIC LEVELS IN ITS latest CRE 360 Report, BNP Paribas paints a mixed picture for the retail market. Global tourism is on track to return to pre-pandemic levels, the report said, and international-tourist arrivals were strong in Europe, with the southern/ Mediterranean region leading the recovery, boosting both footfall and retail sales. The Consumer Price Index (CPI) growth for the Euro area stood at +4.3% year-on-year in September, down from +10.6% a year ago. Despite the rise of fuel prices over the third quarter, the influence of energy on headline inflation is reduced because of the base effect. With core inflation finally slowing, food prices have declined for seven consecutive months, which is of particular importance to European consumers, the report said. Although the headline rate remains above the ECB’s 2% target, with core inflation decreasing there is reduced pressure on central banks to raise interest rates. Looking at retail investment in Europe by asset class for Q3 2023, retail warehousing accounted for half of total retail investment volume, with high streets accounting for 28% and shopping centres 22%. A total of €28.9bn was invested over the last 12 months in Europe in retail real estate. While all asset classes experienced a strong reduction in investment, retail incurred one of the lesser declines at -43% compared with offices (-62%) and logistics (-58%).

M A P I C N E W S DA I LY 1 , N OV E M B E R 2 0 2 3

Frey expands portfolio with acquisition of Polygone Riviera

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Riyadh’s Misk City puts focus on young Saudi brands, F&B, community and entertainment rate revenue and be a vibrant city but that revenue is invested back into the city and into the programmes for the foundation. It’s not a profit-making enterprise, it’s about fulfilling the pro-

Misk City’s Skye Fisher

mise of the foundation.” Fisher said the intention is to build retail around city life. “We are very much for the youth. We are very entertainment and F&B focused so we want to be a great place for people to come and meet and socialise and build a community,” she said. “We’ve got lots of opportunities for fine-dining restaurants. Also Saudis love their coffee — coffee is an institution — so we want some of the best coffee operators. And that glue that is F&B, entertainment and coffee will then hold together with fashion and young Saudi brands,” she said. “We will also have a creative hub, which is an incubator and accelerator for up-and-coming Saudi brands and new-business ideas. We will have places that you need when you live in the city. Medical centres, organic supermarkets, pharmacies — so services and daily needs, plus the more aspirational gifts, fashion and technology,” she said.

Creams Cafe set to go international CREAMS Cafe, a leading UK dessert-brand concept, is looking for international expansion with the aim of opening up to 300 international stores over the next three to five years. It is also looking to treble its store base in the UK . “With more than 100 stores in the UK we are ready for the next step which is taking the brand international,” said Omar Ilyas, international manager at Creams Cafe, who is at MAPIC for the second year to look for partners. Creams Cafe, which was founded in 2008 in west London, offers a range of waffles, crêpes and sundaes, as well as sorbets, gelatos and a savoury menu. Ilyas said the company had

already made good progress with master franchisees in both Saudi Arabia and China, which it hopes to announce by the end of the year, with plans to have up to 100 stores in each market. Its goal for MAPIC this week is to add European partners to the mix for 2024. In the UK, Creams Cafe signed a nationwide franchise agreement with Tesco Family Dining in August with four sites, with three more in the pipeline. It is also opening in conjunction with forecourt operator Park Garage group — and expanding within the leisure-operator sector, having already opened two stores in Gravity indoor entertainment centres.

Mat Way, global director and Neil Connolly, creative director of The Everywhere Group

EVERYWHERE GROUP SET TO LAUNCH PEPPA PIG EXPERIENCE IMMERSIVE live-show specialist The Everywhere Group will be showcasing some of its latest innovations at LeisurUp this week as part of the Experience UK Stand. The company — which has previously run Peaky Blinders and Doctor Who immersive experiences — will launch a 20,000 sq m Peppa Pig immersive experience in Q4 2024 in the UK after signing a licence agreement with Hasbro earlier this year. The Everywhere Group will also introduce a new geodesic dome experience at MAPIC which is ready for a multi-territory rollout in a range of sizes. The first will be an immersive cinematic retelling of Raymond Briggs’ The Snowman And The Snowdog, which will launch in the UK in November 2024. Three more experiences will be announced shortly, all in the family-entertainment space and designed so that the domes can house a programme over a 12-month period. Mat Way, global director of The Everywhere Group, said the value of the IP of the brands it worked with was vital. “For retail partners the value is not just the experience itself but the impact across the wider shopping centre,” he said.

M A P I C N E W S DA I LY 1 , N OV E M B E R 2 0 2 3

“WE ARE at MAPIC to announce Misk City to the retail world,” chief experience officer at Misk City, Skye Fisher, said. “We’ve been very busy doing our master-planning, our strategy and determining our product, but we are ready now, we have a story to tell and we can’t wait.” The Misk City scheme in Riyadh, Saudi Arabia, is part of the Misk Foundation ecosystem formed by Prince Mohammed Bin Salman which is a foundation dedicated to enabling and empowering Saudi youth in education, entrepreneurship, art and culture. The city will host the Misk Foundation headquarters, along with a number of subsidiary buildings including the recently announced Ilmi Science, Discovery and Innovation centre, Misk Art Institute, and Manga Productions. “This is a 3.2 sq km city that acts like a city within itself,” Fisher said, adding that it will be a non-profit, 15-minute city. “We are a city that needs to gene-

Omar Ilyas, international manager at Creams Cafe 27


Landsec study shows sustainable retail is ‘a force for growth’ Toute l’actualité de l’industrie immobilière à 360°

Je m’abonne

SUSTAINABLE retail has the potential to boost local UK economies and grow brand revenues according to new research from developer Landsec. Modelling, carried out as part of a research project by Landsec in partnership with Bradshaw Advisory, revealed the potential growth for brands that rented space in a sustainable retail destination, compared to a traditional retail destination. The report, The Potential Of Sustainable Retail, investigated what key industry influencers — consumers, brands and local authorities — felt

about the role of sustainable retail. The study showed that, over 10 years, brands in a sustainable retail destination could see revenues increase by up to 13%. Overall footfall for such destinations could see a 6% increase. “This research reinforces just how much retail is a force for growth for the UK ,” said Bruce Findlay, managing director retail, Landsec. “Retail destinations have long been fueling local economies and are closely tied to how people feel about where they live, connecting them to everything they want and need in their local places.”

Top brands join renewed Sevilla Fashion Outlet

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VIA OUTLET’s newly expanded and remodelled Sevilla Fashion Outlet has opened with debuts from brands including Karl Lagerfeld, Under Armour, G-Star Raw and Columbia. The official opening of the 4,000 sq m extension is the culmination of a €30m project to modernise the centre since its acquisition in 2016. With the extension — a €17m investment that includes a glass-covered gallery — Sevilla Fashion Outlet now offers 20,000 sq m of commercial space and has attracted more than 80 national and international fashion and lifestyle brands including: Adidas, Alvara Moreno, Asics, Bimba y Lola, Calvin Klein, Hoff, Boss, Jott, Lacoste, Levi’s, Michael Kors, Nike, Pedro del Hier-

ro, Polo Ralph Lauren, Scalpers, Scotta 1985, Silbon and Tous. “ We expect the centre to become a major draw as part of Seville’s tourist scene, helping expand the number of visits from tourists from its current level of 10% of footfall,” said Otto Ambagtsheer, CEO of VIA Outlets. The remodelling and extension, designed by architect L35, have incorporated sustainable initiatives that enabled Sevilla Fashion Outlet to achieve BREEAM In-use Very Good and BREEAM New Construction Excellent ratings. The outlet’s photovoltaic panels generate sufficient energy to satisfy 50% of consumption needs. The centre is also home to the biggest electric vehicle supercharger station in Andalusia.


OCCUPIER demand is increasing at selected prime locations in major cities but falling significantly in weaker areas, a new report has said. Citing positive signs for investors, including falling vacancy rates, Savills latest European Retail Report says that recovery in prime shopping areas is “starting to pick up at pace”. The research behind the report shows how the post-pandemic bounce on prime high streets has been maintained with consistently high occupancy rates and that — in selected locations — vacancy rates are now lower than pre-COVID levels. This is due in part to a trend of retail, food and leisure occupiers favouring a return to city-centre locations since the pandemic.

The report states: “There is a definite appetite from brands to be in city centres to enhance their visibility to a greater number of customers, with a view to drive sales.” Among the statistics cited by Sa-

Two of the four European retail destinations with zero vacancies are in Stockholm, Sweden

vills is a list of renowned shopping streets in Europe ranked by occupancy rates, showing that four locations are currently enjoying zero vacancies, the Via Monte Napoleone in Milan,

Calle de Preciados in Madrid and Biblioteksgatan and Birger Jarlsgatan, both in Stockholm. However, Savills warns that while prospects in the strongest locations are looking increasingly good, the overall picture shows falling demand and higher rates of empty shops. The report warns that this trend is of particular concern for secondary and tertiary locations, which are losing out due to a combination of a “flight to quality ” by retailers, the strength of out-of-town retail parks, which remain robust, and fluctuating shopper habits. It also stresses that a far more diverse spectrum of demand profiles has emerged in the post-pandemic era, with retail companies taking decisions on a “market by market” basis more than ever before. These include choosing to upsize existing stores rather than open new sites, or opening smaller concept stores, where local factors dictate.

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M A P I C N E W S DA I LY 1 , N OV E M B E R 2 0 2 3

Savills report confirms robust demand for prime locations

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«Quattordici anni dopo l’Unità d’Italia, nel 1875, la Destra può finalmente annunciare il pareggio del bilancio statale e presentarsi in Europa con i conti in ordine e una moneta forte. L’anno successivo, però la Destra perde rovinosamente le elezioni. Il partito trasformista che sale al potere, per non lasciarlo mai più, è, prima di tutto, il partito della spesa pubblica. La sua base elettorale, in maggioranza centro-meridionale, chiede sussidi e finanziamenti, interventi e agevolazioni da parte dello Stato. Pretende protezioni e favori. Il deficit pubblico, com’è facile prevedere, aumenta anno dopo anno». Così spiega Massimo L. Salvadori nella sua “Storia dell’età contemporanea” (1960). Da quei tempi sono passati 146 anni e, per quanto possa sembrare paradossale, nella sostanza nulla è cambiato in Italia. Infatti nel 2020, Giuseppe Conte e il suo codazzo di spenditori entusiasti e disinvolti, ha replicato il déjà vu (il già visto) dissipatorio ed è stato premiato dalle urne.

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Come il voto cambierà il corso delle società pubbliche in borsa l’esclusiva di realizzare capolavori cancellando le parole scritte. Per Monti, che allora era già citato come possibile capo del governo dopo le dimissioni non spontanee di Silvio Berlusconi, era un viatico ideologicamente condiviso, ma che poi non è riuscito ad avverare una volta salito a Palazzo Chigi. Segno che il debito pubblico italiano è duro da ridurre, non solo per la complessiva e inefficiente struttura del paese, ma per la assoluta indifferenza a esso da parte di quasi tutti i partiti italiani e sicuramente da parte di quei partiti che MF-MilanoFinanza di sabato 17 settembre, a una settimana dal voto, ha interrogato con tre domande semplici ma chiave: 1) Il suo partito che piani ha per utilizzare il grande risparmio italiano a fini produttivi nazionali, che ancora oggi per il 75% viene messo in investimenti esteri? 2) Che piano ha il suo partito per rilanciare la Borsa italiana e creare un vero mercato dei

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terie prime e il conflitto in Ucraina. Il 18% delle imprese (10 mila circa), infatti, rischia di rimanere schiacciato dai debiti che ha in cassa. Si tratta di debiti finanziari, tributari e previdenziali ossia non quelli verso i fornitori, ma verso il Fisco e gli enti previdenziali e quelli contratti per ottenere liquidità.

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l presidente cinese Xi Jinping al telefono con il presidente degli Stati Uniti, Donald Trump, prima delle elezioni americane di medio termine e a poche ore dall’inaugurazione dell’Expo dell’import: l’Expo è la dimostrazione della volontà della Cina di aumentare l’import e di accrescere la sua apertura. Sono lieto di vedere molte società americane che par-

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Roberto Zoia, chairman, CNCC Italy

CNCC Italy is meeting attendees at MAPIC to discuss the four pillars on which it believes the future of the shopping-centre industry should be based, and on which the Italian shopping-centre association itself bases its own principles for business. These include digital transition, energy and sustainable transition, retail competitiveness and communities. CNCC Italy chairman Roberto Zoia said that embracing digital transition is paramount in enhancing service offerings, providing customers with a seamless and exhilarating shopping experience. “The integration of omnichannel strategies becomes a crucial competitive factor, creating a network that strengthens and consolidates businesses,” he said. But he believes that retail com-

petitiveness is about ensuring a level playing field between online and offline retail which he said is essential for a fair marketplace: “Addressing taxation issues related to big tech’s online retail presence is crucial. Additionally, streamlining bureaucratic processes and simplifying the acquisition of commercial permits are essential steps.” Successful centres also need to focus on their communities, he said. “Transforming shopping centres into hubs for local services is a novel approach. Beyond retail, these centres can serve as focal points for local medicine and various private and public services. This not only enhances the sense of community but also aligns with the evolving needs and expectations of consumers in a changing retail landscape.”

Brunella Saccone, head of food and beverage division, ITA

PROMOTING THE ‘EXCELLENCE’ OF MADE IN ITALY

Agency offers retail a sporting chance THE FOUNDER and chief executive of a company that creates leisure, sports and event spaces within shopping malls is at MAPIC to meet potential partners. Nourdine Allaoui, head of Dubai-based Sport Event Agency, has travelled to Cannes to connect with retail and leisure space owners seeking to maximise the value of their assets by activating empty spaces. Sport Event Agency creates permanent and temporary leisure and sports features, including ice rinks and indoor ski runs, surfing wave generators, climbing walls and also the Pumptrack zone for urban sports, including skateboarding and cycling. Allaoui said that the features offered by Sport Event Agency provide a “win-win” in terms of revenue generation and footfall for landlords seeking to maximise value on emp-

ty or underused spaces, and to fill units left vacant by retail closures. The company has operations in eight countries in Europe, Asia and its core region, the Middle East, where it operates in the United Arab

Nourdine Allaoui, founder and chief executive of Sport Event Agency

Emirates, Oman, Qatar, Bahrain, Jordan, Kuwait and Saudi Arabia. Launches this year include an ice rink at the Polygone Riviera mall, situated between Cannes and Nice on the French Mediterranean coast.

LONG-time attendee ITA, the Italian Trade Agency, is the body behind the Italian Pavilion at MAPIC. The ITA is a government agency that exists to support the business development of Italian companies abroad and to promote foreign investment in Italy. The agency has a widespread network of overseas offices and provides information, assistance, consulting, promotion and training to Italian small and medium-sized businesses. “We are participating at the 2023 edition of MAPIC with an Italian Pavilion, which is hosting two large associations in the sector, Confimprese and CNCC. The pavilion also includes a networking area where delegates can meet with representatives of a number of Italian companies,” ITA head of food and beverage division, Brunella Saccone, said. She added: “We aim to assert the excellence of ‘Made In Italy’ in the retail market, where innovation and sustainability are the main topics for development and success.”

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Centres must focus on digital, sustainability and community

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UK, France and Germany most likely to re-start retail spend in 2023. This is in part because they have lower capital requirements compared with shopping centres and also because of higher liquidity among lower priced, smaller-lot-size portfolios, he said — plus the fact that they are generally not complex deals. Gardener is part of a three-person panel along with advisors JLL and Cushman & Wakefield speaking today in an opening session on market prospects

for the year ahead and he added that, as investors begin to feel that the bottom of the market had been reached next year, they were more likely to seek out value opportunities. “If we see inflation back under control and credit coming back to the market, then that will definitely aid transactions for attractively priced assets and I think we will see more deals being done,” he added.

CBRE’s Chris Gardener

McArthurGlen reports a strong 2023 DESIGNER outlet operator McArthurGlen Group has achieved year-on-year increases in revenues, footfall and average visitor spend driven, in part, by a strong recovery

Susie McCabe, co-chief executive of McArthurGlen

in international tourism and the addition of over 70 new brands. The international outlet company has today reported a revenue increase of 14% compared with the same year-to-date period in 2022, with total sales expected to hit €5.5bn by the end of this calendar year. As well as enjoying increased revenues the group has seen an 11% rise in footfall and a 3% increase in average spend per visitor compared with the same period in 2022. McArthurGlen is attributing the growth to a number of factors, including the strong post-COVID return shown in international tourism into Europe and Canada, and related tax-free fashion shopping. The group points to a year-todate increase in tax-free sales of

65% compared with the same period in 2022 levels, driven by shopping tourism from the Middle East, Greater China, the US, India and Southeast Asia. Co-chief executive Susie McCabe said: “Each of our 25 centres offers a compelling mix of our customers’ favourite brands at great value, with discounts of up to 70%. “By combining this with our strong food & beverage offer, unparalleled guest services and elevated incentre experiences, we ensure that our guests enjoy an extraordinary and memorable day out.” McArthurGlen Group operates 25 designer outlets in Austria, Canada, France, Germany, Italy, the Netherlands, Spain and the UK. Recent openings include the upmarket Designer Outlet Paris-Giverny.

Confimprese’s Mario Resca

ITALY LOOKS TO FOREIGN MARKETS FOR NEW GROWTH LEADING Italian retail association Confimprese is at MAPIC with a focus this year on the development of its associated companies on the international market. Commenting on the latest retail study from Confimprese, Mario Resca, president, said: “By the end of 2023 we forecast 2,400 new store openings. Development in Europe is returning, with France the main destination country for 50% of companies, followed by 42% of retailers who will open in Greece, Spain, Poland and the Balkans, while 17% indicate China.” “The estimates for 2023 show an Italy that is growing and looking to foreign markets to gain market share in Europe and the rest of the world,” he said.

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DESPITE a challenging European retail real estate investment market in 2023, with transactions down at 2009 levels, there are likely to be more opportunistic, value-driven buyers in the retail property sector next year, according to CBRE managing director, head of European retail, Chris Gardener. He said that the three largest European markets this year, the UK, Germany and France in that order, were likely to be the most active again in 2024, in part because they each have a strong pool of domestic investors. “In times of uncertainty, many investors favour acquiring in their domestic markets and I think it’s likely we’ll see transactions across those three countries next year —centred around those looking for value and predominantly domestic-focused,” he said. This year the €19bn traded in retail real estate so far has been largely driven by the sale of retail parks and grocery real estate, which to date have represented around 50% of the total retail property

CITIES PITCH FOR INVESTMENT FRENCH and Belgian cities will be in the spotlight today during a City Pitch session at the Arena stage at 17.00, when a number of key speakers will present urban and regional opportunities for investment and development. Ville de Mullhouse, Troyes et de l’Aube, Ville d’Esch-sur-Alzette, Ville de Namur, Ville de Mons and Entrprendre Bruxelles will all promote their towns and cities in a quick-fire format.

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Sustainability Lab spotlights ESG innovators

THE NEW showcase area at MAPIC this year, the Sustainability Lab, brings together ESG players and service suppliers offering dedicated solutions in terms of energy efficiency for the retail real estate industry. Complementing MAPIC’s overarching theme for 2023 — The Age Of Responsible Growth: Committing To A Better Future — the zone will be supported by a range of sessions dedicated to ethical and environmentally-responsible business practices. Among those participating is France-based Dream Energy, which started in 2007 as a partner for low-carbon construction. It offers electric vehicle charging solutions as third-party investments, with the company ’s primary commitment to significantly reduce carbon emissions. Dream Energy achieves this by

France-based Dream Energy offers electric vehicle charging solutions

generating green energy through hydroelectric and photovoltaic power plants, as a producer and a licensed supplier of electricity. Dream Energy ’s charging infrastructure is entirely powered by green electricity, which it says reduces CO2 emissions threefold for EVs over 200,000 km compared with traditional charging options which rely on traditional energy suppliers. Another participant, founded in 2015, Digeiz specialises in artificial intelligence applied on top of cameras to analyse customer journeys in shopping centres and locations with high-density pedestrian flows, including malls, train stations and airports. The company has a team of 33 specialists and has developed a method to analyse a significant quantity of real-time counting, analysis of visitor journeys and

T-Power provides maintenance, refurbishment and improvements for roofs and facades, as pictured for here for a Rossetto supermarket

Digeiz’s Nicolas Bouvattier

qualification of visitors by gender and age group. Digeiz currently equips 34 sites across 10 European countries, with a system based on visual recognition technologies that comply with the requirements of GDPR in Europe, which allows commercial real estate players to measure the performance of advertising panels installed in malls. At MAPIC, Nicolas Bouvattier, CEO of Digeiz, will take part in a session dedicated to the role of artificial intelligence. The cornerstones of sustainability are environmental, social and economic policies according to T-Power’s Michele Burato. Another Sustainability Lab participant, T-Power provides solutions for building facilities management that, it says, are eco-friendly, cost-effective and durable. The company provides maintenance, refurbishment and improvements for building roofs and facades, with clients including real estate investment funds, property and asset management firms, as well as retailers. Clients include IKEA Rossetto Trade, Rialto, Il Gigante, Coop, Unicomm and third-party logistics specialist Prologis. Alongside stands dedicated to sustainability, MAPIC is running a series of events during the show dedicated directly to responsible retailing, including an invitation-only Sustainability Summit, and a number of other presentations and talks with ESG as the core theme.

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The environment and the increasing importance of social, community and ethical business practices have become major drivers for the retail property industry and this year MAPIC’s Sustainability Lab will showcase some of the players in this sector

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ISSUE 1 | 2022

T R E N D S , S T R AT E G I E S , C O N C E P T S

NOVEMBER 2022

REALITY

MARCH/APRIL 2023

T R E N D S , S T R AT E G I E S , C O N C E P T S , R E S E A R C H & I N T E L L I G E N C E

BITES

NOT ALL PREIUMACUS FUN & GAMES

P R O U D T O S E R V E E U R O P E A N R E A L E S TAT E M A R K E T S S I N C E 2 0 0 6

T R E N D S , S T R AT E G I E S , C O N C E P T S , R E S E A R C H & I N T E L L I G E N C E IS THE DAY OF RECKONING FINALLY HERE FOR THE LOGISTICS SECTOR?

JANUARY/FEBRUARY 2023

CONSEQUIA

WHY LEISURE IS NOW

TOP LAW FIRMS WHO ADVISES

FREEPORT BRITAIN A SERIOUS BUSINESS

FLYING THE FLAG FOR COASTAL LOCATIONS

PLUG & PLAY TENANTS DEMAND TECH-READY FACILITIES

GOING UP ON THE RISE THE DEPARTMENT CARBONSTORES CHALLENGE THE CONSTRUCTION REVOLUTION KICKS OFF IN THE MIX EKATERINA AVDONINA CEO MIRASTAR

PROJECTS GETTING THE BLEND RIGHT

REGENERATION RETAIL POWERFUL TRANSFORMATION STORIES

CIUM CONSEQUIA VOLUPTA

ON REAL ESTATE’S BIGGEST DEALS?

UPTATEM SINTIST EAQUIBUS DOLOREM ACCUM

UDANDIT LANDAM THE BIG INTERVIEW

NIHIL IUREHENIENIS IDchallenge EATIISCIA Duncan Owen takes onDIT new

DOLOREPUDA LIVING THE DREAMADIA

CONSERO BITIUNT Investors exploreVITEMPORAE residential niches

YEAR IN REVIEW

Biggest deals of 2022 dissected


Shopping for value in Europe’s malls A number of major shopping centres have been offered to the market recently, while acquisitions in France and the UK point to investors prepared to act as active asset managers to refurbish and reposition schemes. Ben Cooper looks at the investment landscape TALK of imminent major retail transactions from Dublin to Berlin to Paris will have investors feeling quietly confident — if not fully reassured — that volumes could be on the way up. Add to that the news in November that Ingka Centres had completed the acquisition of the Churchill Square shopping centre in Brighton, England and Frey’s €272m purchase of Unibail-Rodamco-Westfield’s (URW) Polygone Riviera centre in Cagnes-sur-Mer, and clearly there are assets for sale, and buyers ready to acquire. In June Goldman Sachs put Ireland’s largest mall, Blanchardstown Centre, on the market with Eastdil Secured and CBRE at a guide price of €650-€725m. Indeed, earlier this year, AEW highlighted Dublin, along with Stockholm, Paris and major UK cities outside London, as the standout shopping-centre markets,

while among high-street retail markets, Dublin, Berlin and Paris ranked top. Landsec acquired 100% ownership of the St David’s shopping centre in Cardiff, Wales, in March after Intu’s administration, along with the adjacent former Debenhams store, owned by British Land, which it plans to transform with a focus on new bars and restaurants. Landsec has also been linked to the acquisition of the Abu Dhabi Investment Authority’s 69% stake in Liverpool ONE, while Meadowhall in Sheffield could be on offer for circa £750m from British Land and Norges Bank Investment Management. However, while these deals provide tangible hope, overall transaction volumes remain muted across the wider real estate market, which means that for those neither buying or selling, there are value decisions to be made in order

Savills’ Lydia Brissy

Related Argent’s James Rayner

to keep their assets attractive to a changing consumer base. With €12.1bn of retail deals in the first half of 2023, volumes were 47% lower year-on-year, although better than real estate overall. However, there are positive signs as BNP Paribas said in its Q2 At a Glance report for European retail, “improved interest in retail assets means that the sector is slowly gaining traction in terms of market share” — 19% in H1 23 compared with 16% in H1 22. Lydia Brissy, director of Savills’ European research team, says that a significant repricing in the sector has led to retail being considered “one of the most competitive of all” within real estate. She adds: “Pockets of liquidity are emerging, including assets offering defensive qualities, divestments from investors looking to raise capital and secondary assets with active management, redevelopment or retrofitting intentions.” With these opportunities combined, it may now be said — as JLL puts it optimistically in its own Q3 2023 analysis — that “European retail investment is showing signs of bottoming out”. In the meantime, there are ma-

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Apsys’ major regeneration project Canopia

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For further information please contact:

Craig Smith: +48 577 100 620 craig@europaproperty.com Sylwia Gajda: + 48 501 091 751 sales@europaproperty.com


used to be prime retail, led by the location. Now it’s about getting the prime uses in the right spots. We’re spending a lot of time looking at what’s missing from Brent Cross, such as doctors, dentists and vets,” he says. “It’s about putting all those uses together in different ways. These are community uses that you want people to have access to,” he adds. The new development and redevelopment ethos epitomised by Apsys, Related Argent and Carre-

four with its major, portfolio-wide Work City revitalisation project, may well be the sign of things to come, given the limited availability of capital. Could the type of major redevelopment project that French group Carrefour is undertaking, across all 115 of its centres in Spain, lead the way? This can only be underlined by the caveat emptor that comes with increased transactions. REITS are in sell mode because in many cases — as with Hammerson,

which is reportedly looking to offload its 40% stake in designer outlet group Value Retail, having sold its 50% share in the Croydon Partnership to URW in April — they are looking to reduce their exposure to the retail market. For those looking at the many assets on the market for acquisition, and for those with portfolios of existing — possibly ageing — stock every inch of space must be of the highest quality, and every use considered, if value is going to be maintained.

Related Argent’s King’s Cross redevelopment in London

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jor new projects and redevelopments under way as well. A standout in both fields is French developer Apsys, which has seven projects slated for completion between Januar y next year and the end of 2028 including Canopia in Bordeaux . François Agache, managing director for development and operations at Apsys, says that every one of these projects is being delivered with both community benefit and climate-consciousness in mind, both key to adding value. “All the projects we develop are fully in line with our vision as an urban actor committed to building a more sustainable, resilient city that serves its inhabitants,” Agache says. “For us, this obviously requires a very strong environmental commitment, always aiming for excellence and innovation at all stages of development of operations, from upstream conceptual and constructive choices to post-delivery management. He adds: “More broadly, everything shows that diversity will continue to increase, with projects that will include households, hospitality, medical practices and even schools. These are activities that require a lot of space, which can also help reduce vacancy in some shopping centres.” Clearly the days of simply building a shopping centre with popular fashion or department store brands as anchors are over and one of the developers embracing this shift is London-based regeneration specialist Related Argent. With a slate of projects under way in London, not least the renowned King’s Cross redevelopment, and now a more community-focused project in Brent Cross, also in the UK capital, Related Argent has been at the leading edge of new space-making during challenging and changeable times. Head of retail James Rayner says that making it through tough times like these requires thinking beyond the traditional retail formula, to what consumers and local residents really need and want. “It’s less about prime spaces and prime streets. It’s about getting the prime uses right — the prime uses for the community. Prime

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Dave & Buster combines arcade gaming, F&B and sports viewing

This year’s Retail Village is an expanded zone showcasing some of Europe’s most innovative retailers, digital brands and F&B offers. Mark Faithfull offers a taste of what to expect MAPIC’s Retail Village showcases a range of retail, leisure and F&B brands, and in an expanded format this year it will highlight even more upcoming businesses looking to open physical stores. Among the F&B offers is Un Dimanche à Paris, a full-concept French premium café and restaurant brand launched in 2010, with a gourmet boutique area, bringing together cooking, pastry and chocolate. The concept is based on an elegant and contemporary Parisian flat, encouraging customers to enjoy the Parisian lifestyle, including the opportunity to take away premium pastries, macarons, chocolates and confectionery. After 11 years in Paris in an 800 sq m historic building at Saint-Germain-des-Prés, plus nearly five

years in Dubai at three sites (two mall outlets and a cart), Un Dimanche à Paris now wants to expand in cities through a franchise partnership with experienced local F&B operators, says founder and president Pierre Cluizel. Bao Canteen is a Taiwanese restaurant, currently based in Geneva and Lausanne, that specialises in Gua baos — steamed buns with traditional and European-influenced fillings, including fried chicken and cheese burger. It also serves homemade noodles, bubble teas and Taiwanese desserts. At night, Bao Canteen opens a karaoke room, with a selection of cocktails. With another outlet to open in Lille, the Bao Canteen team is looking to expand around Europe and aims to open 50 new

Bao Canteen offers Gua baos alongside homemade noodles, bubble teas and Taiwanese desserts

restaurants in the next five years through franchise partners. Berliner Das Original claims to be the first and leading restaurant chain in France providing authentic kebab recipes inspired by Berlin, “where kebab culture has always been different”, says Hubert Dessaint, managing director of Berliner Das Original & Fresh Burritos. The company operates 20 restaurants in France — the first of which opened in 2018 — and it is looking for additional locations on high streets and in shopping malls to be operated by franchisees. For younger customers, Friendly Fire is an international franchise of gaming cafés. The company points out that eight out of 10 in the Gen Z population are gamers who potentially need a physical space to spend time. “We found a working model for this and have proven it in our 14 locations worldwide. Now, we

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Growing brands set up shop in the MAPIC Retail Village

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are looking for master franchise partners to expand even more,” says founder David Kasir. Italy-based RivaReno is an international gelato franchise, present on four continents with 31 stores. All RivaReno stores make gelato daily in-house, which gives the RivaReno products a signature freshness. A proprietary smartcontrol system enables consistent quality and simple replication. From food to drinks, and in October 2014, Dominique Batard says that he bet on his favourite phrase — “The best beer is the one we share” — when he created a beer cellar, with already more than 300 brands, accompanied by a large tasting counter, in the suburbs of La Rochelle. La Cervoiserie is a tasting bar where lovers of good beers can share their passion by discovering or helping others discover new beers. It offers artisanal, abbey or specialties, blondes, brunettes or amber, strong or light, from France, Belgium or elsewhere. The Massage Company (TMC) is looking to expand its concept in-

ternationally while continuing its growth in the UK , with a goal of 150 sites in the UK and a similar number across Europe. Specialising in the four most popular worldwide massage types, TMC is seeking master franchisees to launch in European countries and to speak with landlords to introduce the concept. Started in 2016, The Massage Company operates 10-15 treatment-room premises across the UK via a franchising model, focused on easily accessible locations with massage treatments provided at an affordable price to allow mass access, says founder and CEO, Elliot Walker. Pero started to develop its lifestyle retail concept for kitchenware, homewares, glassware and small electrical appliances in the Turkish market in October 2019 and, having also expanded into Indonesia, has since sold nearly one million items. Going forward, Pero is looking to expand its stores into new countries, with its simple and fashionable designs.

MAPIC Academy Challenge

MAPIC Academy Challenge finalist W.O.P World of Pop features ecoresponsible, unisex clothing and around 15 complementary lifestyle brands 42

The Massage Company is looking to expand its accessible and affordable massage concept internationally while continuing its growth in the UK

IN PARTNERSHIP with Nhood, MAPIC Academy Challenge is providing an opportunity for young retail companies — established within the last five years and willing to launch a new physical retail concept — to gain financial and expert support to develop their ideas and concepts. The finalists include T7Berlin, which believes that it is “the future of the textile industry”, with sustainable knitwear made with 3D technology, focusing on modern basics since its creation in 2019. The products are manufactured in a zero-waste process, plastic-free and using certified natural yarns only, which are 100% biodegradable and a part of a circular process, sourced from high-welfare animal farming. It produces everything ‘from yarn to label’ in the EU. Another finalist is sustainable fashion brand Greener, which says that it is pioneering environmental innovation. Their garments — thanks to Greener’s innovative technology — eliminate greenhouse

Luxury Swiss outdoor lifestyle brand Maya Maya is proactively pursuing expansion opportunities in the high-end outdoor sector in the Swiss and wider European markets. Maya Maya’s expansion strategy is based in part on more season-neutral products, where 70% of items can be worn and sold throughout the year. “We are dedicated to perfection, we create never-seen designs, we implement advanced technologies, while providing the best function and protection. Each collection and season are unique,” says Maya Maya chief brand officer Dorijan Garbajs. Texas-based Dave & Buster plans to expand its combination of arcade gaming, F&B and vibrant sports viewing beyond its 150+ North American locations, says senior international development specialist Matt Harper. Dave & Buster’s and Main Event Entertainment are now offering global franchising opportunities, with partnerships already under way in five markets, Harper says.

gases, viruses and bacteria when they come into contact with the fabric, according to the company. Created in 2022 by Anne Vessiere, Laetitia Orlandi, Guillaume Labarbera and Eloïse Pulby, World of Pop is “not just a brand, it’s a state of mind”, according to the founders. W.O.P World of Pop features eco-responsible, unisex clothing designed for all the family, with around 15 complementary lifestyle brands also on offer that share its values of accessibility, creativity and eco-responsibility, providing a diverse range of products. The company also has a curated range of second-hand denim and second-hand garments from its previous collections, encouraging customers to adopt a committed consumer lifestyle while reducing their environmental impact. The World of Onyo, Awesome Planet and Superstack make up the six finalists, and the winner will be announced following all their pitches on Wednesday, November 29, at the Arena stage.


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