DAY-ONE HIGHLIGHTS
Leading industry figures look ahead to the future of retail The opening day in Cannes begins with a conference programme setting out the core themes for 2021 and a keynote from French department store chain Galeries Lafayette, while LeisurUp will make its debut alongside MAPIC.
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APIC is back. The same, but different. For 2021 the event will once again showcase the most important developments, investments and retail activity taking place across Europe and the world. However, just like the global industry, MAPIC’s evolution has been accelerated during the pandemic. So this year the show will be more diverse than ever —with a host of new players joining the familiar names in Cannes and
the official, physical launch of adjacent leisure event LeisurUp and the arrival in the south of France of F&B showcase The Happetite, which originally ran alongside MAPIC Italy, in Milan. To give you some help in navigating the three days in Cannes, we have picked out a few of the key speakers and sessions, and asked some of the main actors to discuss how they are repositioning their businesses to align with the new consumer.
People & Places: A New Chapter
Fast Changing Consumer Behaviours
Philippe Houze, Galeries Lafayette Group THE OPENING session at MAPIC will highlight the core message of people and places, as the retail real estate industry continues its recovery from the impact of the global pandemic. Galeries Lafayette Group executive chair Philippe Houze will outline his vision and ambitions for the future, exemplified in the latest development by Galeries Lafayette Group to create a new city centre in Annecy — that has been described as the best French city to live in. This is one of the group’s flagship projects — a 10,000 sq m extension around its department store, which is itself undergoing an internal remodelling. It is an ambitious programme that the group’s real estate division, Citynove, launched with French architect Manuelle Gautrand and Danish designer David Thulstrup, to adapt the site to reflect changes in the retail industry and, above all, to the unique character of Annecy, with the aim to establish a new city centre. Within the extension and large glass facades, 30 new stores have been created to provide more services, more space and more comfort, including a wide restaurant offer, with family-oriented, local and bistro concepts; the city’s largest organic food store; local services such as the Post Office; a space dedicated to sports of more than 1,000 sq m; and local and international brands. Selvane Mohandes, managing director of the International Association of Department Stores, will be posing the questions and adds: “Galeries Lafayette has really led on transformation and sustainability, so we want to find out more about its role in the community and also its strategy of local and flagship stores.”
Tai Zvi Nathanel, Showfields “The important change is in consumer expectations,” says Tai Zvi Nathanel, CEO, Showfields. “This happens under the surface, and that’s the challenge, you need to bet on how these expectations will shape. When behaviours have changed, it’s already too late.” He believes these expectations are now clear. Customers understand their options and each decision now comes with “intent” and expectations — Nathanel explains: “If I came to the store; it can’t be for what I can get online. If I came to the office, it can’t be for what I do at home.” He adds: “Brands are an extension of our personality. By getting to know them better, we can better understand and express ourselves. All brands understand that they can’t survive with one channel.” With declining store numbers and a reframing of anchors, he says that property owners need to become experts on the brands of tomorrow, learn their language, and provide the tools they need. “They will quickly find out that even e-commerce brands can take 50-500 stores,” he says. “Showfields works with property to give them tools, access to brands and service.”
MAPIC ONE BOOK
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NOVEMBER 2021
