Having previously examined the social media platforms that host the consumption of online video material, it is also arguable that streaming services provide a fair middle ground between the creation of online video and the production of high-budget films previously discussed. In particular, Netflix's business model canvas, one of the leading suppliers of this sort of service that stands out for its exceptional capacity to adapt and develop, will be examined below.
03.3 NETFLIX
VERTICAL INTEGRATION: company owns several parts of its value chain (production + broadcasting)
algorithm that suggests content the user will like.
innovation compared to the traditional renting services
started as DVD rental business inspired by Amazon selling books online
traditional TV's weekly releases are necessary to mantain a habit and place adv, but Netflix doesn't rely on adv and let users bingewatch shows without interruptions
in 2007 they were offering both streaming and home delivery services, so when the use of DVD went down they were already offering solid streaming alternative
video delivered directly online although the internet speed was too slow for HD first streaming platform to make content available on all devices
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started off badly but in 2002 subscriptions raised and the company went pubblic
