brand personality

The brand personality captures our distinguishing qualities and characteristics, as if the Museum were a person. They evoke emotion in our audiences, much as seeing a friend does. The brand personality is a statement of who the Children’s Museum wants to be in the world.

OUR BRAND PERSONALITY:

inspiring

SPARK • ENTHUSIASTIC • MEMORABLE • SPIRITED • CONFIDENT • EXPERT

creative

EXPERIMENTAL • ENERGETIC • ADVENTUROUS INTUITIVE • SELF-AWARE • IMAGINATIVE • INQUISITIVE

welcoming

CONNECTED • ENGAGED • SUPPORTIVE • INVITING • FRIENDLY • WHOLESOME PERSONAL • TRUSTWORTHY • AUTHENTIC • ENCOURAGING • THOUGHTFUL • INCLUSIVE

playful

FUN • MESSY • CELEBRATORY • JOYFUL • FREE

inventive

HANDS-ON • UNIQUE • NIMBLE • BOLD • ORIGINAL • FEARLESS • GUTSY • INNOVATIVE

expert

INTENTIONAL • THOUGHTFUL • SMART • SHARP • GROUNDED