illustrations

We want to emphasize the strength of kid-powered learning and how it opens doors for Colorado’s curious young minds to express what they know and to discover more. The use of illustration is vital to reinforce this, while the colorful and artistic qualities convey childrens’ natural curiosity and creativity.

Combining both geometric, organic and circular illustrations helps to speak to the diversity of learning opportunities and experiences at Children’s Museum of Denver, empowering children to explore, invent, interpret, and discover the world and themselves.

TANGRAM

The icon in the logo for Children’s Museum of Denver is made up of geometric pieces to create a tangram. Tangrams always touch and never overlap. The idea of the tangram is inspired from the idea of puzzles, and building blocks coming to life to create something amazing. See the step-by-step illustration below to see how the triangular elements of the icon for the logo come together to bring it to life.

Step 1 Step 2 Step 3

Step 4 Step 5 Step 6

Step 7 Step 8 Step 9

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GEOMETRIC

Geometric shapes suggest organization, efficiency, and self-discovery. We use triangles to build tangram illustrations to convey progression, direction, and purpose. Their dynamic nature makes them well suited to represent Children’s Museum of Denver.

ORGANIC

Organic shapes are irregular, contain curves, and they are often uneven. They tend to be more pleasing and comforting, while typically representing shapes found in nature. They may be free form, asymmetrical, and convey feelings of curiosity and creativity. chapter 3: visual identity

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CIRCULAR

Dots and circles represent connection and balance the variety of illustrations. The circle is a symbol of integrity, inclusion, and community. They represent the many individuals who come together to make up the community of Children’s Museum of Denver.