brand value proposition

illustrations

The brand value proposition is the unique value your audiences receive from your work in exchange for what you ask from them. It is not intended as a public message, but as an internal guide for what should be conveyed about the organization in a way that will attract individuals and organizations to dedicate their resources to it.

brand value proposition

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illustrations

More articles from this publication:

illustrations

patterns

do’s

introduction

introduction

special use logos

introduction

logo

brand promise

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Children's Museum of Denver