logo

Our logo is composed of three elements: the icon, the name, and the tagline. These elements work together to resonate with children and adults alike, while continuing to emphasize that the Museum is an informal learning center for ALL children.

ICON

Our icon represents many pieces coming together to create a place where children are empowered to learn. The warmth and diversity of the color palette conveys optimism, playfulness, creativity, and variety. The logo is the culmination of the idea of building blocks, the triangles use a the tangram idea to create the full icon.

NAME

The full name of the museum is “Children’s Museum of Denver at the Marsico Campus.” The complete name should be used in writing. Subsequent mentions of the museum can be shortened to the Children’s Museum. Do not refer to the museum as “CMD.”

Our name is depicted in lowercase letters and Gotham typeface. Lowercase letters add an approachable childlike quality to our name, which is grounded in the steadfast sophistication of the weighty typography. The gray used for our name is conservative, allowing the icon to take visual priority.

LOCATION

Our location is depicted in lowercase letters and Gotham typeface. The word “campus” is a valued addition—it emphasizes learning that is likely to appeal to adults, while providing an element of sophistication. The name also signals that the space has grown.