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brand promise
The brand promise is a summary and distillation of the other elements of your BrandEquation—it is the heart of what is most important about your organization. It serves as an internal rallying cry for staff and board members, and should be known and understood by everyone within the organization, from the president to the administrative assistant.
OUR BRAND PROMISE:
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Opening Doors
“Opening Doors” distills the heart of the Children’s Museum’s philosophy and approach. The Museum opens doors for all of Denver’s diverse young children and their caregivers by offering essential, experiential early learning opportunities to Colorado families. At the same time, the Museum “opens doors” of the mind as it sparks children’s natural curiosity and creativity. Finally, each and every visit opens a new door of rich experiences.