do’s

introduction

Our logo is composed of three elements: the letter forms that spell our name, those that spell out our location, and a graphic icon. Specifications for the visual proportions, spacing, and alignment have been predetermined. There are no exceptions to these specifications. When utilizing our logo, keep in mind these important do’s.

To avoid clutter and give the logo prominence, always separate it from other text and graphic elements by the minimum distance equivalent to the x-height of lowercase letters in “children’s museum” as shown in the accompanying example. It is always acceptable to use more than the minimum clear space.

x-height

The logo should always be separated from headlines, text copy, images, and other graphics.

Always enlarge and reduce logo proportionally.

1.5" wide 1" wide

The minimum width for logo usage is 1.5". Do not use the full logo smaller than that. If you need to use the logo smaller than that, please be sure to use it just typeset.

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introduction

More articles from this publication:

introduction

introduction

special use logos

introduction

logo

brand promise

brand value proposition

illustrations

patterns

This article is from:

Children's Museum of Denver