chapter 2: logo
children’s museum of denver | brand book
do’s Our logo is composed of three elements: the letter forms that spell our name, those that spell out our location, and a graphic icon. Specifications for the visual proportions, spacing, and alignment have been predetermined. There are no exceptions to these specifications. When utilizing our logo, keep in mind these important do’s. To avoid clutter and give the logo prominence, always separate it from other text and graphic elements by the minimum distance equivalent to the x-height of lowercase letters in “children’s museum” as shown in the accompanying example. It is always acceptable to use more than the minimum clear space.
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