Search Engine Optimisation.
What is SEO?
Use your website’s full potential.
Short for
search engine optimization or search
engine optimizer it is the process of increasing the amount of visitors to a website by obtaining a
high-ranking place-
ment in the search results page of a search engine. The higher a website ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is
essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine
and improves the chances that the site will be found by the search engine.
Keywords are words or phrases embedded into webpages that make your website
easier to find via search engines.
For example: Let’s pretend we own a bottled water company in Queensland together named ‘Aquatica’- how will SEO & its keywords help us? • If someone searches Aquatica- it will come up first in search results automatically as there is nothing else ‘inside’ the internet that has that name.... HOWEVER As the Aquitica business owner we want to be high on the results when other words are searched, such as... • Queensland • QLD • Water
How do Search Engines Work? Search engines are the key to finding specific information on the vast expanse of the World Wide Web. Without sophisticated search engines, it would be virtually impossible to locate
• bottled * Australia * aqua * aquatic etc etc etc... If these keywords are
utilsed properly with SEO then a web
anything on the Web without knowing a specific URL/address.
search of ‘QLD water’ could potentially bring our business
Search engines crawl through the net looking for
can be included into the search such as ‘Mount Franklin’ - so if
keywords embedded inside websites & • The amount of times a site has been visited •
‘Aquatica’ to the
top of the list. Even rivalled companies
Mt Franklin is searched- Aquatica can be right at the top of the list with its biggest rivsls.
so every search result can become as relevant for the web user as possible.
The SEO’s Job Simply put- An SEO is a
constant process that ensures your
So What is a Keyword?
keywords are being recognized by search engines thus getting
Keywords are words or phrases embedded into webpages that
Let’s keep moving!
make your website
easier to find via search engines.
your business to the top of
relevant search result lists. OK?
For example: Let’s pretend we own a bottled water company in Queensland together named ‘Aquatica’- how will SEO & its keywords help us?
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SEO Rules, O.K. Exactly why SEO is so wonderful.
Super Powered R.O.I.
Faster Loading Pages
Return On your Investment than any comparable form of
leaner, meaning less server requests/overheads and quicker
marketing.
download times.
Long Term Positioning
Usability
fresh- SEO brings your fancy website to the forefront of your
visitors have a more pleasant user experience.
Dollar for dollar, pound for pound, SEO brings you a higher
Like a billboard that never comes down, but always looks
Properly validated and optimised files will be smaller and
Observing basic optimisation guidelines should mean that
industries eye- and unlike a magazine advert- it stays there.
Let Them Find You!
SEO increases the number of visitors who are actively searching for your service or product.
Promo That Doesn’t Sleep
Imagine having your own marketing and promotions company working exclusively just for you! One that works 24 hours a day, 7 days a week, 365 days every year. That's the benefit of SEO!
Seen All Over The World
SEO can give your brand a high international profile - and for a comparatively low outlay.
Increased Sales
SEO can mean increased sales of your product or service.
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