Web Design & Development
Do I need a Website? Yes, here are 10 reasons why you need a website.
If you’re reading this media kit, then you’re most likely considering getting yourself a brand spanking new website. As you probably already know, the small to medium sized business world is rapidly changing as more people enter and competition gets tougher. This means business owners have to be more forward thinking now than ever before, just to keep up with their competition. One of the best ways to move your business forward and increase your revenue is by getting your business a website designed and developed by Fishook. A custom and functional website is not as expensive as you think and when done properly can give you more return on your investment than almost any other form of advertising and promotion you can
2. Business information is available 24/7 You are able to communicate address, phone numbers, fax numbers, hours of operation and client’s awareness of special offerings. How much time do you spend on the phone giving out all of this information? Directions, what you do and don’t carry, what hours you are open, the price of a particular service, how one of your services “works”, directions once again, and yes you are open on Sundays too. You’d be surprised how much a website will take off your shoulders while simultaneously driving business to you.
3. No more Yellow Pages.
find. The interenet is the strongest form of advertising in the 21st century. Below we have listed the top ten reasons why your business needs a website. I think you will find that some, if not all of these, can apply to your company.
1. A website can help you generate a professional image.
People don’t use the yellow pages as much as you think and many refer to the overpriced print pages as a dead form of advertising. Almost every employee in the country that gets paid more than $30,000/year has a computer at their desk and a whopping 85% of students have their own personal PC while few have a copy of the yellow pages nearby. As habit, they will simply type in “Hair Salon Adelaide, South Australia” in Google long before they hunt down the one copy of the yellow pages that was left in the cupboard to gather dust
A professionally designed website is one of the best ways to instill confidence in your new customers who are not familiar with your company already, or even increase the confidence of your existing customer base. It gives the customer the impression that they are dealing with a firm they can trust and will generate a sense of respectability with your service and/or product.
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4. The future is automation, less work = more cha ching! You can automate some parts of your business online which in turn will free up other resources to other parts of your business. You could give your customers the option to pay for your product/service online. You can automate deliveries to them. You can allow them to book appointments with your salon online or even make restaurant reservations at their favorite table. You can give customers the option to be notified that their dry cleaning is ready for pickup. It is only getting easier and more convenient for customers to shop at places that serve around their lifestyle. Research shows that Generation Y and even a lot of baby boomers are looking for these kind of conveniences when choosing a company to do business with.
5. Provide research information. Consumers spend hours of time researching potential businesses, products and services prior to making an educated purchase. Don’t miss out on the opportunity to give your customers and potential customers the information they want and need to make an educated purchase decision by foregoing a company website. At Fishook, we offer CMS or Content Management Systems for you to update the content of your website manually if need be.
6. Reach desirable Demographic Markets The World Wide Web is arguably the highest mass-market demographic available. These demographics are the ones who will be going online to do product and service research, looking for general business information, and seeking that automation and convenience we touched on in #4.
7. Create a 24 hour service. Web pages serve the client, customer and partner 24 hours a day, seven days a week and you don’t even have to pay it overtime wages either. Consumers are increasingly becoming busier and busier every day and by providing information and services online you are able to attract the people who are simply just too busy to handle all their needs during their 9-5 workday while working around your 8-6 office hours.
8. Feedback from the customer. With a good web presence you are able to ask for feedback in a non-confrontational way and receive information instantly without extra cost. This could be something as simple as a dynamic contact and feedback form or individual product and service rating systems that give the customer the anonymity they desire and the information and feedback crucial to your businesses success.
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9. Existence is everything. Without a website, you simply do not exist to the average consumer. Before you look back at all your success and totally disregard what I am saying just hear me out on this. It’s 5:00pm, Friday evening and I have to get my dog groomed this weekend. I type in my favorite search engine at work: “Dog Groomer Adelaide, South Australia”. The first two links all look great. I look at their hours, their location, read a little about the company, so I pick up the phone and make an appointment. What I didn’t know though is that you run a Pet Groomer just a few blocks from where I’ll be having lunch tomorrow. I didn’t know that because your website either didn’t come up in the search engine or perhaps you do not have a website at all. For me and many other consumers, you didn’t even exist when I was making a decision on whom to do business with
10. Inexpensive and Risk Free.
Great! But why should I choose Fishook to design and develop my website? Love. First and foremost, we really care about our clients. Customer satisfaction is what we strive on, and we achieve this at the end of each and every project we deliver. Gurus. Our team is a bunch of young, energetic and passionate Online Marketing gurus, we love what we do and it shows in our work. Not Exxy. Our rates are low, and we will be keeping them that way. We’re not about putting up the price a few grand so we can buy ourselves a private yacht in the Greek Islands. We’re down to earth, and charge what needs to be charged. Good Listeners We’re like the perfect boyfriend, we listen to what you have to say and deliver what you want. We put 100% into the relation-
All the above benefits to having a website for your small business are great. When people first began to adopt the internet these benefits would have been very costly and out of reach for the average small business owner. However, while
ship and make sure you are happy with the results. So go ahead, send us an email and we can work together on another successful project.
every other advertising medium has increased in price over the past decade, website development and hosting has decreased significantly. You can easily customise your website and make changes at your convenience. You can do as much or as little as your business goals and budget allow.
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