2011 Media Kit
www.touring-australia.net
About
Since its inception in 1990, Touring Australia Magazine has been the go-to-guide for caravanners, campers, four wheel drive enthusiasts and travellers Australia wide. As one of the finest national tourist guides on the market, this free and glossy publication is a great tool for every traveller to have whilst they are touring this beautiful land of ours. This high quality publication is informative and entertaining, with its up-to-date content giving travellers the vital information they need to journey through this sunburnt country. Touring Australia beautifully depicts what our country has to offer through its extensive caravanning and camping section and its in-depth state features. It is a handy tool for any traveller to have and is a great guide for anyone holidaying in Australia. This full colour, glossy A4 magazine is split into several sections and includes all the vital information about accommodation, tourist destinations, things to see and do, Australia’s favourite caravanning destinations and much more, giving its readers all the tools needed to plan an amazing Australian holiday adventure. Touring Australia still remains free of charge and is distributed Australia wide through selected outlets. Touring Australia is printed in full colour on gloss paper with the highest quality design layout and finished with perfectly bound binding. Touring Australia is an informative, colourful, entertaining and high quality read. It is the perfect tool for caravanners, local visitors, interstate and overseas guests as it will help them to enjoy all that Australia has to offer.
Contents
Touring Australia Magazine is proudly published by Boma’s Graphics, publishers of many high quality periodicals and publications. This high quality magazine is published bi-annually, with Winter/Spring (June) and Summer/Autumn (December) editions. Our upcoming Summer/Autumn (December) 2011/2012 issue features topical articles and an impressive editorial calendar heavily featuring caravan and camping content. Sections within Touring Australia include: • • • • • • • • • •
General Caravanning/Camping South Australia Tasmania Victoria Australian Capital Territory New South Wales Queensland Northern Territory Western Australia
Advertising As the essential guide for any traveller, Touring Australia Magazine is an A4, glossy, high quality, full colour publication that is distributed nationally. It is distributed free of charge Australian wide to tourism outlets, information centres, accommodation establishments, car-rental firms, local Government councils/shires and the like. Touring Australia Magazine is available free across Australia to the general public. To advertise with Touring Australia Magazine please contact our head office by phone (08) 8212 8717, fax (08) 8212 6501 or email sales@touring-australia.net For further information about Touring Australia Magazine please visit http://www.touring-australia.net
Rates Rates
Full Page Half Page Quarter Page Eighth Page
$2,995.00 $1,995.00 $995.00 $495.00
Sizes Full Page Half Page Vertical Half Page Horizontal Quarter Page Vertical Quarter Page Horizontal Eighth Page
210mm Wide x 297mm High 85mm Wide x 260mm High 177mm Wide x 125mm High 85mm Wide x 125mm High 177mm Wide x 60mm High 85mm Wide x 60mm High
Artwork Artwork/Advertising copy can be compiled for only $50 per hour for ready finished artwork. All artwork supplied (ie. logos, photos and text files) should be in high resolution 300dpi and set as a .pdf file or images set as .jpg. Finished artwork can be emailed directly to our graphics department at: artwork@touring-australia.net
Demographics
Reader’s Interests
%
Caravanning/Camping Interstate Travel Intrastate Travel
43 31 26
Types
%
Family Oriented Couples Retirees Singles
30 23 43 4
Contact Touring Australia Magazine
(Proudly Published by Boma’s Graphics) PO Box 8308, Station Arcade, Adelaide SA 5001 T: (08) 8212 8717 F: (08) 8212 6501 E: sales@touring-australia.net W: www.touring-australia.net All photos courtesy Š Tourism Western Australia