DCE Brazil 2013

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Dutch Cycling Embassy Brazil June 2013


The Dutch Cycling Embassy brings a team of experts from the Dutch public and private sector to Sao Paulo and Rio de Janeiro for an exchange on cycling policies in relation to urban planning and mobility. We like to share the Dutch experience and expertise on cycling inclusive planning and to contribute to policy developments abroad for safe inclusive mobility and vibrant cities. And we are happy that we can link the workshops with the experts and decision makers in Sao Paulo and Rio de Janeiro, with the mission by the city of Amsterdam to strengthen relations with both cities. In this exchange Amsterdam wants to explore how it’s prime world position on cycling can become part of city bonds. The workshop in Sao Paulo has been prepared with the Netherlands consulate general and the city of Amsterdam. The workshop in Rio de Janeiro has been prepared with the Netherlands consulate general in Rio and is a follow up of the cooperation between the city and the Dutch Cycling Embassy as a contribution to the Dutch Rio+20 agenda in 2012. In that cooperation, a study has been done to calculate the impact on CO2 emission reduction in the city, by cycling and interventions to promote it further. In 2013 the Dutch Cycling Embassy will become the coordinator of a Partners in Business program, to establish cultural and economic relations with Brasil through cycling. In a Partners in Business program, private companies cooperate with the Dutch government, the Netherlands Embassy and consulates and Dutch local governments for export promotion. The focus in this program will be on Sao Paulo and Rio de Janeiro and the workshops are a good opportunity for a kick-off of a structural exchange and cooperation. We are proud to introduce you to the organisations that contribute with us to the workshops: the city of Amsterdam, the university of Twente, MLAplus and Berenschot International. We are looking much forward to the exchange with the Prefetuira’s in Sao Paulo and Rio de Janeiro Roelof Wittink, Director Dutch Cycling Embassy




The Dutch Cycling Embassy A Public Private Partnership







Amsterdam loves cycling
























De Dutch Cycling Embassy

De Nederlandse fietscultuur als inspiratiebron voor duurzaam stedelijk verkeers- en vervoers wereldwijd: dat is de gedachte achter de Dutch Cycling Embassy. Om daarmee niet alleen ka te scheppen voor deze duurzame vervoerswijze, maar ook voor Nederlandse partijen. De Dutch Cycling Embassy is een publiek-private netwerkorganisatie die internationaal kansen signaleert en creĂŤert voor haar deelnemers.

PROFILERING Een meer zelfbewuste presentatie van de Nederlandse fietscultuur: dat was hard nodig. De website (www.dutchcycling.nl) van de embassy brengt nieuws over fiets-gerelateerde ontwikkelingen en de Nederlandse bijdrage daaraan Geeft toegang tot de kennisbank van het Fietsberaad Biedt deelnemers de mogelijkheid zich te presenteren

LOKETFUNCTIE De embassy is een loket voor buitenlandse partijen die geĂŻnteresseerd zijn in kennis, informatie, instanties, Dutch Cyling Embassy City of Amsterdam dienstverlening en producten. Trans 3 PO Box 95089 Voorkomt dat deelnemers lastig gevallen worden met triviale vragen en leidt interessante vragen door. 3512 JJ Utrecht 1090 HB Amsterdam +31 30 230 4521 +31 20 556 50 00 MARKTBEWERKING info@dutchcycling.nl info@ivv.amsterdam.nl Nederlandse diplomatieke posten (ambassades en consulaten) hebben het fietsen ontdekt als kansrijk onder www.dutchcycling.nl www.amsterdam.nl/cyclingpolicy voor publieke en economische diplomatie


Berenschot Brazil Mazars Rua Formosa, 367 24° Andar CEP-01049-911 São Paulo +55 11 99202 1081 Europalaan 40 3526 KS Utrecht +31 30 291 6835 w.teriele@berenschot.com

University of Twente Faculty ITC Department of Urban and Regional Planning and Geoinformation Management PO Box 217 7500 AE Enschede +31 53 487 4497 m.j.g.brussel@utwente.nl

www.berenschot.com

www.itc.nl

MLA+ Rotterdam office Vijverhofstraat 47 3032 SB Rotterdam +31 10 443 9070 mp@mlaplus.com www.mlaplus.com



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