Charisma Proposal

Charisma, LLC Proposal Prepared by: Nelly Herrera

anchordesigns.com • 708.543.1169 • mnherrera89@gmail.com

Contents

Project Summary 3 Concept 1 4 Concept 2 6 Concept 3 8

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Project Summary

This project was created for the company Charisma, LLC. Charisma produces the Miss Illinois Plus America Pageant. Carmen Johnson Bell is one of the directors for the pageant. The client called for the use of turquoise, silver, white and gold as the color scheme. The feel of the design should be pretty, sparkly, regal, and pageantry. With that information given here are the three logos I have created that I believe best represents the clients needs.

Each concept displays a color and black and white version of the logo. Also, a 3D rendering of how the logo would get used on different promotional materials..

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Concept 1 This concept displays a word-mark style logo with the company name decorated with a filigree style crown. This gives the logo a unique identity since the font is hand drawn along with the crown. The company name is displayed in turquoise with a gold drop shadow were as the crown is a combination of turquoise, silver, and gold. All the designs are placed on white paper to give it a crisp and clean look. On the next page is what I call The Look of Success. The logo is displayed as part of a letterhead notepad, a business card with a turquoise backside, and a shopping bag for contestants.

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Letterhead

Business Card

Shopping Bag

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Concept 2 This concept displays a word-mark logo with the company name in a flourish style font called Foglihten No07. Filled with the color turquoise, and gold stars and a crown above it.

Directly below it is the tag-line, “Inner Beauty, Outer Gorgeous� in a handwritten style font called Architects Daughter, and filled with a silver gray. On the next page is the Look of Success.

The logo is displayed on a letterhead notepad, a business card, and a coffee mug.

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Letterhead

Coffee Mug

Business Card

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Concept 3 This concept displays an emblem style logo. The filigree frame is filled with a silver gray color, while the masthead silhouette is turquoise with a golden crown. The company name is displayed within a golden ribbon in the font Foglihten No07 and filled with the color black. On the next page you can see the logo displayed in a letterhead notepad, a business card with a turquoise backside, and an aluminum water bottle for contestants.

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Letterhead

Aluminum Water Bottle

Business Card

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Thank you for your time!

anchordesigns.com • 708.543.1169 • mnherrera89@gmail.com