Weekly UX fight #8 - Ceneo

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Weekly UX fight 2OSs 1app 0mercy

Ceneo

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Fight #8


Main Screen Search bar looks neither like iOS nor Android search bar. This inconsistency with system guidelines does not irritate much, though. Light, linear style of categories icons is in line with Human Interface guidelines. Although I’d rather avoid circular borders. Although main screen makes me feel a bit overwhelmed, as if there was not enough whitespace, I quite like it.

Two icons on the right side of navigation bar completely normal on Android.

vs.

Definitely more intense design: strong colors, quite heavy icons (Actually I have a feeling that categories icons are too big). Google puts pressure on colors, but this seems to be too much even for Material Design - it’s too many of them! #weeklyUXfight #MobeeDick


Navigation Quick access to Categories is a crucial thing for e-commerce related app. No reason to wonder, why this solution got quite popular. We’ve got iOS, we’ve got tab bar. Linear icons, clear in meaning but supported with labels. I like that. Although Apple recommends using three to five tabs, it is officially acceptable to user More tab, if that is necessary. Well done, Ceneo! đ&#x;‘?

An original solution of clustering categories. Good? Bad? Either way, definitely not a native pattern!

vs.

I’m sooo tired of seeing hamburger everywhere đ&#x;˜Š Come on, bottom navigation is allowed on Android and if necessary it can be combined with navigation drawer đ&#x;?”, so no worries!

But I cannot deny that hamburger menu is in line with Material Design guidelines. And actually Ceneo implements it quite nicely! #weeklyUXfight #MobeeDick


Product details Ups, this icon is… enigmatic, so to say.

It’s kind of messy here. Too many tappable elements on very limited space.

The “Buy now” button feels rather androidish and the icon used does not match the rest of the app. Why this choice, Ceneo?

vs. Neither Human Interface nor Material Design contain clear recommendation on using tabs in the middle of the screen but in my opinion in this case it is not a bad solution.

Yup! On Android an androidish button feels quite right! Uuuu, that’s a lot to do here. Like a lot. There is even one more Buy button added, lovely…

#weeklyUXfight #MobeeDick


Settings Nice, that Ceneo offers a widget giving a user quick access to her loyalty cards.

What I miss here is the Scan option - it is extremely contextsensitive function usually used spontaneously. Therefore it should be one-tap-away function.

Ceneo for Android offers two widgets: one with loyalty cards, the other with basic functions.

vs.

I like the idea of having a quick access to all my loyalty cards. Second widget seems to be also pretty useful, especially scan and search function. Why not combine these two widgets?

#weeklyUXfight #MobeeDick


To sum up The decision is really hard. Each version of the app have both some good and bad solutions. As for good things: both iOS and Android versions use navigation pattern characteristic for them and, what’s equally important, implement them quite well.

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Things get strange, when going deeper into the app structure: here Ceneo presents an original solution of clustering categories, instead of separating them between screens. Is it useful? Maybe. Does it follow the guidelines? Definitely not!

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On iOS the design is lighter, not so color overload, as on Android. More photos, instead of flat color-filled areas, make quite a difference. On both systems Ceneo offers a widget, although on Android there are two possible options, when on iOS only one and without a must have (IMHO) function: code scanning.

So‌ I think time has come for the first tie in Weekly UX fight history.

#weeklyUXfight #MobeeDick


Its a tie!


See you next week!

Kasia Jezierska-Krupa @Kasia_JK @ kasia@mobeedick.com

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Next fight requests? Comments? Let me hear them!


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