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Building a successful business in the barber industry in Australia BY Jimmy Rod
Let’s face it, the last few years have been hard but it’s time to grow again! The next few months are going to be busy with store openings for Jimmy Rods. I want to share ten quick tips for helping to grow a successful business. 1. Identify Your Niche To stand out in the competitive barber industry, identify a niche that sets your business apart. This could be a focus on classic cuts, contemporary styles, or a specialization in grooming services. Understanding your target market will help tailor your services to meet specific needs. Don’t just copy what the Barber down the street is doing. 2. Quality Training and Staff Invest in skilled and well-trained barbers. The success of your business is closely tied to the expertise of your staff. Ongoing training keeps your team updated on the latest trends and techniques, ensuring they deliver top-notch services to clients. As I always say the success of your business is training apprentices. You’ll never grow your business without staff. 3. Create a Unique Atmosphere The ambiance of your barbershop plays a crucial role in attracting and retaining customers. Whether it’s a classic and traditional feel or a modern and trendy vibe, ensure that the atmosphere aligns with your target demographic. Comfortable seating, appealing decor, and good music can enhance the overall experience. 4. Embrace TechnologyUtilize technology to streamline operations and enhance customer experience. Implement
online booking systems engage with clients through social media, embracing digital tools can give your business a competitive edge in the modern market. This is an important tool as people have not have the time to sit and wait in the traditional walk-in Barber shops. If you are in a walk-in Barber shop, the good old chalkboard does the trick.
8. Selling products
5. Prioritize Customer Service
9. Stay Informed About Trends
Consider expanding your revenue streams by offering grooming products such as tools, hair products, or branded merchandise. This not only adds value to your business but also provides customers with convenient access to quality grooming products.
Exceptional customer service is the key to building a loyal clientele. Train your staff to be personable, attentive, and responsive to customer needs. Encourage a friendly and welcoming environment that makes clients feel valued and appreciated.
Now with social media you can follow the trends from anywhere around the world or attend industry events, follow fashion and grooming blogs. Adapting to evolving trends ensures that your business remains relevant and appealing to a diverse clientele.
6. Marketing
10. Focus on Hygiene and Safety
Develop effective marketing strategies to promote your barbershop. Utilize social media platforms to showcase your work, share customer testimonials, and run promotions. Collaborate with local influencers or businesses to expand your reach within the community or the old-fashioned way- the classic pop up. Yes, give up your free Saturday or Sunday. Show the community what you can do. 7. Build Strong RelationshipsCultivate relationships within the community. Partner with local businesses, attend community events, and sponsor relevant activities. Building a strong presence in your local area can enhance your business’s reputation and attract a steady flow of customers. Customers are looking for a great haircut but also a place where the community gets together to have fun and enjoy themselves. 68 Barber Shop Year 12 Issue 4
Prioritize hygiene and safety standards within your barbershop, is always a big one for me. Yes, barbers need to clean! Cleanliness and adherence to health protocols not only ensure customer well-being but also contribute to a positive reputation for your business. And change your razor blade every time. Building a successful business in the barber industry requires a combination of skill, innovation, and good old customer service. By identifying your niche, prioritizing quality training and customer service, embracing technology, and staying attuned and on top of market trends, your barbershop can thrive and become a go-to destination for grooming services in the community. Live fast look sharp! @jimmyrods
