The Essence of Fresh Skin: A Journey Beyond Beauty

By Louise May

In the saturated industry that is skincare, standing out and providing customers with real skin results, is no small task! Fresh Face Skin is making a name for itself amidst the fierce competition, thanks to the thoughtful products it carries and the culmination of its personal approach, journey, and the passionate team behind it.

I like to think that this is not just a tale of entrepreneurial success but is instead a testament to Fresh Face Skin’s unwavering commitment to effective, sustainable, and natural skincare solutions.

Where It All Began

The journey of Fresh Face Skin begins with Amelia’s personal struggle with acne, influenced by hormonal imbalances and gut issues. Skin conditions can directly impact your self-confidence and as a result, can cause one to make desperate, drastic choices when it comes to finding a solution!

The world of skincare can be overwhelming and often misleading, resulting in short-term, quick skin fixes that often lead to further skin issues in the future! Our skin is our first point of contact, which makes a skin journey very personal and often emotional.

Amelia found that a lot of the skincare marketing at the time, pulled on this emotion and then didn’t follow through with the results it promised, which began to form distrust between the customer and the skincare industry as a whole.

She personally felt overwhelmed and frustrated, unable to fix her skin with what was on hand, and remembered thinking - “If I am thinking this, many others are too...” which started her love affair with skin, skincare, and the ingredients within it! After all, knowledge is power!

After further study and hands-on experience within the beauty and aesthetic industry, Amelia embarked on a mission to create Fresh Face Skin, a skincare range born out of her own personal skin battles and deep-set passion, dedicated to providing 100% natural skincare that was affordable, results-driven, and honest in its claims, doing right by the skin at all times.

Proudly Australian made and owned, Fresh Face Skin distinguishes itself by harnessing the power of naturally derived ingredients while strengthening and maintaining the skin’s lipid barrier, ensuring authentic skin health, long term.

FRESH FACE SKIN’S RISE

With no prior business experience, Amelia’s journey creating Fresh Face Skin has been challenging but full of so much learning and growth! From the beginning, she has put her complete trust and faith into experts within the field that could do what she couldn’t - helping to bring the vision of Fresh Face Skin to life.

Amelia is proud to support fellow Australian small businesses, that includes her product manufacturer, marketing manager and product formulator, all who share her vision and values and have been with her since the beginning and are still working by her side today, to further grow and develop this business that she loves.

Amelia truly believes that this synergy is what paved the way for Fresh Face Skin, a brand that dedicates itself to allowing its customers to wear the skin they’re in, with confidence! A brand that is transparent and honest in its claims, that it is affordable and sustainable; making it accessible to all that wish to improve their skin’s health, providing real change to the skin, long term... all while using the power of nature alone!

The conscious and constant decision to focus on improving the skin’s lipid barrier health, rather than masking skin issues with harsh ingredients and quick fixes, has resonated with others seeking authenticity in their skincare routines.

Amelia believes this approach has positioned Fresh Face Skin as a versatile solution that can be as simple or as complicated as the customer would like, allowing customers to have options and achieve real, long term skin results. From an initial 3 products to 13 today, she likes to think that this is a testament to Fresh Face Skin’s success in staying true to its commitment to providing options for different skin needs and concerns and growing intuitively, while listening to their customers’ needs and wants along the way.

Amelia believes a commitment to being an affordable skincare range is another cornerstone of Fresh Face Skin’s success. She believes that natural and effective skincare should be accessible to all, and this is reflected in their pricing strategy, which makes quality skincare a reality for a wider demographic and not just a short-term solution.

She wants their customers to introduce Fresh Face Skin into their skincare routine, fall in love with the skin results that it provides and then be able to sustain those results, comfortably! This inclusivity has cultivated a loyal customer base that has been instrumental in their growth and success over the years.

Ultimately, Amelia would like Fresh Face Skin to be a brand that becomes the go-to for those seeking uncomplicated yet effective skin solutions, offering a range that can be as straightforward or as elaborate as the user desires and that contains no harmful ingredients.

She envisioned that their brand awareness will continue to grow, getting into the hands of many more people and continuing to give confidence to those who entrust them with their precious skin. This commitment to continuous innovation is evident in the forthcoming launch of our 100% recyclable packaging, an expanded product range and a recent extension to our Melbourne base skin clinic space, which I hope will demonstrate our dedication to listening to feedback and meeting the evolving needs of our loyal customers.

About The Products

The Fresh Face Skin range is a testament to the brand’s commitment to authenticity and efficacy. Each product has been created with a lot of research and thought, using handpicked plant and fruit extracts to address specific skincare needs, while upholding the brand’s core values.

From products tailored for sensitive, inflamed skin to those designed for mature, dry skin, Fresh Face Skin offers a comprehensive range that caters for all skins needing support.

The brand’s commitment to harnessing the power of naturally derived ingredients sets it apart in a market saturated with synthetic formulations. An emphasis on maintaining and strengthening the skin’s lipid barrier health ensures that Fresh Face Skin not only delivers immediate results, but also prioritises long-term skin health and function.

This commitment to holistic skincare is reflected in the hundreds of positive reviews and heart-felt testimonials from satisfied customers who have experienced the transformative effects of Fresh Face Skin products and the positive outcome it has had on their self-confidence and life.

Thoughts On The Future

Amelia’s journey from a teenage pharmacy assistant struggling with skin problems to the founder of a thriving skincare brand is a story she is truly proud of. In a saturated industry, creating Fresh Face Skin has built resilience and taught her to see challenges as opportunities to grow! her passion for allowing others to wear the skin they’re in with confidence has turned her vision into a reality and one that I never take for granted.

As Fresh Face Skin continues to evolve, She envisages a future where the brand becomes the epitome of confidence in natural skincare, not only in Australia but globally.

Fresh Face Skin’s commitment to continuous improvement, innovation and delivering quality products that provide real skin results, has hopefully set Fresh Face Skin on a trajectory of sustained success.

With plans to expand its reach, introduce 100% recyclable packaging, diversify its product range, and further grow our Melbourne-based skin clinic, Fresh Face Skin remains at the forefront of industry innovation.

Amelia sees her brand awareness continue to grow, getting into the hands of many more people and continuing to inspire confidence in those who entrust us with their precious skin. As Fresh Face Skin continues to empower individuals to embrace wearing the skin, they’re in, it will leave an indelible mark on the beauty industry and redefine the standards for effective, natural skincare.

@freshfaceskin