FEATURE
The Essence of Fresh Skin: A Journey Beyond Beauty By Louise May
In the saturated industry that is skincare, standing out and providing customers with real skin results, is no small task! Fresh Face Skin is making a name for itself amidst the fierce competition, thanks to the thoughtful products it carries and the culmination of its personal approach, journey, and the passionate team behind it. I like to think that this is not just a tale of entrepreneurial success but is instead a testament to Fresh Face Skin’s unwavering commitment to effective, sustainable, and natural skincare solutions.
WHERE IT ALL BEGAN The journey of Fresh Face Skin begins with Amelia’s personal struggle with acne, influenced by hormonal imbalances and gut issues. Skin conditions can directly impact your self-confidence and as a result, can cause one to make desperate, drastic choices when it comes to finding a solution! The world of skincare can be overwhelming and often misleading, resulting in short-term, quick skin fixes that often lead to further skin issues in the future! Our skin is our first point of contact, which makes a skin journey very personal and often emotional. Amelia found that a lot of the skincare marketing at the time, pulled on this emotion and then didn’t follow through with the results it promised, which began to form distrust between the customer and the skincare industry as a whole. She personally felt overwhelmed and frustrated, unable to fix her skin with what was on hand, and remembered thinking - “If I am thinking this, many others are too...” which started her love affair with skin, skincare, and the ingredients within it! After all, knowledge is power! After further study and hands-on experience within the beauty and aesthetic industry, Amelia embarked on a mission to create Fresh Face Skin, a skincare range born out of her own personal skin battles and deep-set passion, dedicated to providing 100% natural skincare that was affordable, results-driven, and honest in its claims, doing right by the skin at all times. Proudly Australian made and owned, Fresh Face Skin distinguishes itself by harnessing the power of naturally derived ingredients while strengthening and maintaining the skin’s lipid barrier, ensuring authentic skin health, long term.
FRESH FACE SKIN’S RISE With no prior business experience, Amelia’s journey creating Fresh Face Skin has been challenging but full of so much learning and growth! From the beginning, she has put her complete trust and faith into experts within the field that could do what she couldn’t - helping to bring the vision of Fresh Face Skin to life. Amelia is proud to support fellow Australian small businesses, that includes her product manufacturer, marketing manager and product formulator, all who share her vision and values and have been with her since the beginning and are still working by her side today, to further grow and develop this business that she loves.
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Beauty Biz Year 16 Issue 6
